{"id":180422,"date":"2024-09-27T05:06:36","date_gmt":"2024-09-27T10:06:36","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=180422"},"modified":"2025-12-18T08:59:16","modified_gmt":"2025-12-18T13:59:16","slug":"pr-campaign-examples","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/pr-campaign-examples\/","title":{"rendered":"9 Successful PR Campaign Examples, According to the&nbsp;Data"},"content":{"rendered":"<div class=\"intro-txt\"> From Barbie-themed ketchup to exploding owl butts, these PR campaign examples prove that with the right data, timing, and a bit of creativity, you can win coverage and drive real, measurable results.&nbsp;<\/div>\n\n\n\n<p>In this post, you\u2019ll see the data behind nine successful PR campaigns, and hopefully get some inspiration for your next press&nbsp;idea.<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-180422-_20ooklw08qp5\"><\/a>9 popular PR campaign examples<\/h2>\n\n\n\n<p>This list is a real mixed bag of PR examples \u2013 from newsjacking, to content repurposing, exclusive research, and kooky brand stunts \u2013 but one thing they all have in common is measurable success.<\/p>\n\n\n\n<p>In each section, I\u2019ll do a post-mortem of campaign performance, share some analysis tactics, and round-off with a couple of quick&nbsp;tips.<\/p>\n\n\n\n<p>Sound good? Let\u2019s jump&nbsp;in.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Heinz + Mattel 'Barbiecue' PR campaign\" data-section=\"heinz\">\n\n\n\n<h3 class=\"wp-block-heading\">1. Heinz + Mattel \u201cBarbiecue\u201d PR campaign<\/h3>\n\n\n<\/div><\/div>\n\n\n\n<table id=\"tablepress-339\" class=\"tablepress tablepress-id-339 tablepress-responsive tablepress-ahrefs-width-full\">\n<tbody class=\"row-hover\">\n<tr class=\"row-1 odd\">\n\t<td class=\"column-1\"><b>Campaign \ud83c\udf45\ud83d\udc71\ud83c\udffc\u200d\u2640\ufe0f\ud83c\udf80<\/b><\/td><td class=\"column-2\"><a href=\"https:\/\/heinztohome.co.uk\/classic-barbie-cue-mayo-barbecue-sauce-415ml\/15313137.html\">Heinz Barbiecue<\/a><\/td>\n<\/tr>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><b>Brand(s) \ud83c\udff7\ufe0f<\/b><\/td><td class=\"column-2\">Heinz + Mattel<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><b>Links earned \ud83d\udd17<\/b><\/td><td class=\"column-2\">62<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><b>Campaign type \ud83d\udcf0<\/b><\/td><td class=\"column-2\">Newjacking\/brand collab\/product release<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><b>Global search volume&nbsp;\ud83d\udd0e<\/b><\/td><td class=\"column-2\">600 for \u201cbarbie ketchup\u201d<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\"><b>Search growth (YoY) \ud83d\udcc8<\/b><\/td><td class=\"column-2\">200% for \u201cbarbie ketchup\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n<p>Back in August 2023, when Barbiecore was all the rage, Heinz teased a mockup of two Barbie themed sauces: Kenchup and Barbiecue sauce.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"709\" class=\"wp-image-180444\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-1-1.png\" alt=\"Barbiecue Facebook teaser PR campaign example from Heinz and Mattel\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-1-1.png 750w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-1-1-450x425.png 450w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\"><\/figure>\n\n\n\n<p>Eight months later, for Barbie\u2019s 65th anniversary in April 2024, Heinz and Mattel dropped the official Barbiecue special edition sauce.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1288\" height=\"857\" class=\"wp-image-180445\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-2-1.jpg\" alt=\"A screenshot of Barbiecue launch from Heinz on TikTok highlighting video engagement\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-2-1.jpg 1288w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-2-1-639x425.jpg 639w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-2-1-768x511.jpg 768w\" sizes=\"auto, (max-width: 1288px) 100vw, 1288px\"><\/figure>\n\n\n\n<p>Heinz first conceived of the PR stunt to build intrigue around the product months before it hit the shelves, then used public response as a litmus test for its success.<\/p>\n\n\n\n<p>According to their submission in the <a href=\"https:\/\/shortyawards.com\/16th\/heinz-mattel-barbiecue-sauce\">Shorty Awards<\/a>, they carefully coordinated their initial \u201cteaser\u201d drop to coincide with an uptick in audience discussions, following the film\u2019s release.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"572\" class=\"wp-image-180446\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-3-1.png\" alt=\"Heinz Shorty Awards quote on the timing of their Barbiecue PR campaign\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-3-1.png 782w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-3-1-581x425.png 581w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-3-1-768x562.png 768w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\"><\/figure>\n\n\n\n<p>To date, the Barbiecue PR campaign has earned Heinz 118 relevant mentions in top-tier media outlets like Bloomberg, Yahoo, CBS News, and The Standard, according to <strong>Content Explorer.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"905\" class=\"wp-image-180426\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-4-e1727363058717.png\" alt=\"A screenshot of Ahrefs Content Explorer highlightin 118 mentions of Heinz Barbiecue\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-4-e1727363058717.png 1007w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-4-e1727363058717-473x425.png 473w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-4-e1727363058717-768x690.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\"><\/figure>\n\n\n\n<p>With zero dollars in paid promotion, it also generated 38 million organic social impressions and doubled average engagement rates.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Quick learnings<\/div><div class=\"recommendation-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hijack trending cultural \u201cmoments\u201d<\/li>\n\n\n\n<li>Time your PR campaign launch with peak online conversation<\/li>\n\n\n\n<li>Use teaser PR to gauge consumer demand and fuel future R&amp;D decisions&nbsp;<\/li><\/ul><\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Lush Saltburn bath bomb\" data-section=\"Lush\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-180422-_ixj84sioqjcy\"><\/a>2. Lush Saltburn bath&nbsp;bomb<\/h3>\n\n\n<\/div><\/div>\n\n\n\n<table id=\"tablepress-340\" class=\"tablepress tablepress-id-340 tablepress-responsive tablepress-ahrefs-width-full\">\n<tbody class=\"row-hover\">\n<tr class=\"row-1 odd\">\n\t<td class=\"column-1\"><b>Campaign \ud83d\udec0<\/b><\/td><td class=\"column-2\"><a href=\"https:\/\/www.lush.com\/uk\/en\/p\/saltbomb-bath-bomb\">Saltbomb<\/a><\/td>\n<\/tr>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><b>Brand \ud83c\udff7\ufe0f<\/b><\/td><td class=\"column-2\">Lush<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><b>Links earned \ud83d\udd17<\/b><\/td><td class=\"column-2\">142<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><b>Campaign type \ud83d\udcf0<\/b><\/td><td class=\"column-2\">Newjacking\/product release<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><b>Global search volume&nbsp;\ud83d\udd0e<\/b><\/td><td class=\"column-2\">1.3K for \u201clush saltburn bath&nbsp;bomb\u201d<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\"><b>Search growth (YoY) \ud83d\udcc8<\/b><\/td><td class=\"column-2\">37K% for \u201clush saltburn bath&nbsp;bomb\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n<p>This is another great PR example of a brand capitalizing on a film, and waiting for post-event discussion to pick up before newsjacking.<\/p>\n\n\n\n<p>Following a veerryy controversial bath scene in the film Saltburn, UK cosmetics retailer, Lush, jumped on the opportunity to insert their brand into a cultural moment.<\/p>\n\n\n\n<p>In February 2024, three months after the film\u2019s release, they released the \u201cSaltbomb\u201d, a special edition, Saltburn-themed bath&nbsp;bomb.<\/p>\n\n\n\n<p>Parodying some of the film\u2019s most risqu\u00e9 moments, Lush didn\u2019t hold back with their product marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1663\" height=\"696\" class=\"wp-image-180448\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-5-1.jpg\" alt=\"A screenshot of Lush's Saltbomb product page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-5-1.jpg 1663w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-5-1-680x285.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-5-1-768x321.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-5-1-1536x643.jpg 1536w\" sizes=\"auto, (max-width: 1663px) 100vw, 1663px\"><\/figure>\n\n\n\n<p>And we loved&nbsp;it.<\/p>\n\n\n\n<p>The campaign led to 135 links, many coming from high DR (Domain Rating) publications, driving real, tangible organic traffic \u2013 including Global News, New York Times, Pop Sugar, and&nbsp;BBC.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1005\" height=\"672\" class=\"wp-image-180449\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-6-1.png\" alt=\"Ahrefs Backlinks report showing 135 press links for Lush's Saltbomb newsjacking PR campaign\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-6-1.png 1005w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-6-1-636x425.png 636w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-6-1-768x514.png 768w\" sizes=\"auto, (max-width: 1005px) 100vw, 1005px\"><\/figure>\n\n\n\n<p>Press coverage actually went above and beyond this, because Lush\u2019s products are part of a few publisher affiliate programs \u2013 but affiliate links are a little trickier to&nbsp;track.<\/p>\n\n\n\n<p>Here\u2019s an example of what I&nbsp;mean.<\/p>\n\n\n\n<p>The site Allure wrote up a feature piece on the Lush bath bomb, but their affiliate link navigates to a third-party platform before redirecting to Lush\u2019s product page.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1208\" height=\"556\" class=\"wp-image-180450\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-7-1.png\" alt=\"A screenshot of an affiliate link from Allure to Lush\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-7-1.png 1208w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-7-1-680x313.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-7-1-768x353.png 768w\" sizes=\"auto, (max-width: 1208px) 100vw, 1208px\"><\/figure>\n\n\n\n<p>For that reason, the link doesn\u2019t show up in Ahrefs\u2019 Backlinks Report.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"871\" height=\"277\" class=\"wp-image-180451\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-8-1.png\" alt=\"Ahrefs Backlinks report showing zero links from Allure to Lush\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-8-1.png 871w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-8-1-680x216.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-8-1-768x244.png 768w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\"><\/figure>\n\n\n\n<p>Instead, I found it by monitoring campaign-specific keywords in <strong>Content Explorer<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"685\" class=\"wp-image-180431\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-9-e1727363290667.png\" alt=\"Ahrefs Content Explorer showing press coverage from Allure for Lush Saltburn Bath Bomb\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-9-e1727363290667.png 751w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-9-e1727363290667-466x425.png 466w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\"><\/figure>\n\n\n\n<p>Beyond press and affiliate publicity, the Lush PR campaign was a winner on social media.<\/p>\n\n\n\n<p>The photography and product descriptions made it perfect for meme-ification, which added thousands of views and impressions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"895\" class=\"wp-image-180453\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-10-1-e1727361992940.jpg\" alt=\"A landing page on TikTok for &quot;Saltbomb Lush&quot; with high view-count videos highlighted\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-10-1-e1727361992940.jpg 1010w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-10-1-e1727361992940-480x425.jpg 480w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-10-1-e1727361992940-768x681.jpg 768w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\"><\/figure>\n\n\n\n<p>It also won big in search, with global keyword volume reaching 1.3K\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"203\" class=\"wp-image-180454\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-11-1.png\" alt=\"Ahrefs Keywords Explorer showing 1.3K Global Search Volume for &quot;Lush Saltburn Bath Bomb&quot;\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-11-1.png 848w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-11-1-680x163.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-11-1-768x184.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\"><\/figure>\n\n\n\n<p>And the product landing page earned up to 800 monthly organic visits in its first&nbsp;month.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"350\" class=\"wp-image-180455\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-12-1-e1727368391936.png\" alt=\"Organic traffic in Site Explorer for Lush's Saltbomb product page\"><\/figure>\n<\/div>\n\n\n<p>Traffic has remained steady since, averaging between 500 - 600 monthly visits, despite the product having been archived \u2013 pretty good going for a bit of trendjacking.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Quick learnings<\/div><div class=\"recommendation-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scout for affiliate links \u2013 you won\u2019t always know when a publisher plans to use an affiliate link, so searching for mentions of campaign keywords can help you find any affiliate coverage that has flown under the&nbsp;radar.<\/li>\n\n\n\n<li>Think about how your brand and its tangential topics can tie into cultural moments.&nbsp;<\/li><\/ul><\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Pinterest's \u201cEclectic Grandpa\u201d trend\" data-section=\"Pinterest\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-180422-_eayf7oxqdstb\"><\/a>3. Pinterest\u2019s \u201cEclectic Grandpa\u201d trend<\/h3>\n\n\n<\/div><\/div>\n\n\n\n<table id=\"tablepress-341\" class=\"tablepress tablepress-id-341 tablepress-responsive tablepress-ahrefs-width-full\">\n<tbody class=\"row-hover\">\n<tr class=\"row-1 odd\">\n\t<td class=\"column-1\"><b>Campaign \ud83d\udc74\ud83c\udffb<\/b><\/td><td class=\"column-2\"><a href=\"https:\/\/business.pinterest.com\/en-gb\/pinterest-predicts\/2024\/eclectic-grandpa\/\">Eclectic Grandpa<\/a><\/td>\n<\/tr>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><b>Brand \ud83c\udff7\ufe0f<\/b><\/td><td class=\"column-2\">Pinterest<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><b>Links earned \ud83d\udd17<\/b><\/td><td class=\"column-2\">98<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><b>Campaign type \ud83d\udcd1<\/b><\/td><td class=\"column-2\">Report<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><b>Global search volume&nbsp;\ud83d\udd0e<\/b><\/td><td class=\"column-2\">4.8K for \u201ceclectic grandpa\u201d<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\"><b>Search growth (YoY) \ud83d\udcc8<\/b><\/td><td class=\"column-2\">215K% for \u201ceclectic grandpa\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n<p>Every year, Pinterest taps into their internal platform search data to post their trend forecasts in what is known as \u201cPinterest Predicts\u201d.<\/p>\n\n\n\n<p>Posting on Pinterest For Business (the company\u2019s commercial arm), they categorize related high-growth searches, and assign them novel trend names like \u201c<a href=\"https:\/\/business.pinterest.com\/en-gb\/pinterest-predicts\/2024\/eclectic-grandpa\/\">Eclectic grandpa<\/a>\u201d, \u201c<a href=\"https:\/\/business.pinterest.com\/en-gb\/pinterest-predicts\/2024\/bow-stacking\/\">Bow stacking<\/a>\u201d or \u201c<a href=\"https:\/\/business.pinterest.com\/en-gb\/pinterest-predicts\/2024\/cafecore\/\">Cafe core<\/a>\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"845\" class=\"wp-image-180456\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-13-1.jpg\" alt=\"A screenshot of Pinterest Predicts Eclectic Grandpa trend page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-13-1.jpg 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-13-1-680x399.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-13-1-768x451.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/figure>\n\n\n\n<p>I took a look at the Site Structure report, and found that Pinterest\u2019s most linked trend was in fact the \u201c<a href=\"https:\/\/business.pinterest.com\/en-gb\/pinterest-predicts\/2024\/eclectic-grandpa\/\">Eclectic Grandpa<\/a>\u201d which \u2013 in Pinterest\u2019s words \u2013 is all&nbsp;about:<\/p>\n\n\n<blockquote class=\"small\"><div class=\"quote-content\"> \u201cEmbracing \u2018grandpa core\u2019 and bringing eccentric and expressive elements for the ages to wardrobes. Think retro streetwear, chic cardigans and customised clothing. Because the coastal grandma aesthetic is so last&nbsp;year.\u201d<\/div><div class=\"quote-info clearfix\"><span class=\"quote-author\">The Pinterest Team,<\/span> <span class=\"quote-author-job\"> <a href=\"https:\/\/blog.duolingo.com\/super-bowl-commercial-2024\/\" target=\"_blank\"> Pinterest Predicts<\/a><\/span><\/div><\/blockquote>\n\n\n\n<p>To date, the trend has earned citations from 98 separate domains.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"640\" class=\"wp-image-180457\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-14-1.png\" alt=\"Ahrefs Site Explorer screenshot of Pinterest Business showing 98 links for trend &quot;Eclectic Grandpa&quot;\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-14-1.png 873w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-14-1-580x425.png 580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-14-1-768x563.png 768w\" sizes=\"auto, (max-width: 873px) 100vw, 873px\"><\/figure>\n\n\n\n<p>A look at the Backlinks report revealed coverage from Vogue, Elle, Who What Wear, New York Post, and Business Insider.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"670\" class=\"wp-image-180458\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-15-1.png\" alt=\"Ahrefs Backlinks report showing 121 press links for Pinterest's Eclectic Grandpa trend\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-15-1.png 964w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-15-1-611x425.png 611w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-15-1-768x534.png 768w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\"><\/figure>\n\n\n\n<p>And it didn\u2019t end there. The \u201cEclectic Grandpa\u201d gets about a bit, cropping up 340 times in the articles I discovered via <strong>Content Explorer<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"890\" class=\"wp-image-180438\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-16-e1727363426335.png\" alt=\"Ahrefs Content Explorer showing Eclectic Grandpa mentions in top press publications\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-16-e1727363426335.png 1010w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-16-e1727363426335-482x425.png 482w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-16-e1727363426335-768x677.png 768w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\"><\/figure>\n\n\n\n<p>A considerable number of those DR 50+ mentions (150, to be precise) went unlinked based on Ahrefs\u2019 Unlinked Mentions filter\/export \u2013 links which could still be claimed by the Pinterest team.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"285\" class=\"wp-image-180460\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-17-1.png\" alt=\"Ahrefs Unlinked Mentions Export for Pinterest &quot;Eclectic Grandpa&quot; mentions\"><\/figure>\n<\/div>\n\n\n<p>Given the far reaching coverage, searches for \u201cEclectic Grandpa\u201d keywords have shot up in the last year, growing to 4.8K global search volume (GSV). <img loading=\"lazy\" decoding=\"async\" width=\"926\" height=\"282\" class=\"wp-image-180461\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-18-1.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-18-1.png 926w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-18-1-680x207.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-18-1-768x234.png 768w\" sizes=\"auto, (max-width: 926px) 100vw, 926px\"><\/p>\n\n\n\n<p>By creating link magnet content, Pinterest has managed to drum up huge publicity \u2013 whether they pitched for it or not \u2013 making it a great example of a successful PR campaign.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Quick learnings<\/div><div class=\"recommendation-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mine company data to publish new, unseen trends and insights.<\/li>\n\n\n\n<li>Come up with a unique name for self-discovered trends and\/or theories so it\u2019s easier to monitor uptake and keep track of press coverage.<\/li>\n\n\n\n<li>Track mentions \u2013 not just links \u2013 and claim any unlinked mentions to enhance SEO and brand authority.<\/li><\/ul><\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Zillow's rate locked homeowners\" data-section=\"Zillow\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-180422-_cvgdr239i9xc\"><\/a>4. Zillow\u2019s rate locked homeowners<\/h3>\n\n\n<\/div><\/div>\n\n\n\n<table id=\"tablepress-342\" class=\"tablepress tablepress-id-342 tablepress-responsive tablepress-ahrefs-width-full\">\n<tbody class=\"row-hover\">\n<tr class=\"row-1 odd\">\n\t<td class=\"column-1\"><b>Campaign \ud83d\udd12\ud83c\udfe1<\/b><\/td><td class=\"column-2\"><a href=\"https:\/\/www.zillow.com\/research\/rate-lock-selling-32907\/\">Rate-locked homeowners<\/a><\/td>\n<\/tr>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><b>Brand \ud83c\udff7\ufe0f<\/b><\/td><td class=\"column-2\">Zillow<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><b>Links earned \ud83d\udd17<\/b><\/td><td class=\"column-2\">235<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><b>Campaign type \ud83d\uddf3\ufe0f<\/b><\/td><td class=\"column-2\">Survey<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n<p>Real estate marketplace, Zillow, surveyed 1,815 homeowners and found that those with lower mortgage rates are twice as likely to stay put vs selling their&nbsp;home.<\/p>\n\n\n\n<p>By creating firsthand research tackling an issue close to their audience\u2019s heart, Zillow earned 235 backlinks from the likes of Bloomberg, Yahoo, FoxBusiness, and Money.com.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"725\" class=\"wp-image-180462\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-19-1.png\" alt=\"Ahrefs Backlinks report showing 235 press links for Zillow's Rate-locked Homeowners report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-19-1.png 969w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-19-1-568x425.png 568w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-19-1-768x575.png 768w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\"><\/figure>\n\n\n\n<p>Sites referenced the survey for multiple reasons; not just quoting one stat, but a whole variety, as evidenced in the anchor text of their backlinks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"656\" class=\"wp-image-180463\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-20-e1727362179516.png\" alt=\"Ahrefs Backlinks report showing anchor text variety for Zillow's Rate-locked Homeowners report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-20-e1727362179516.png 954w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-20-e1727362179516-618x425.png 618w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-20-e1727362179516-768x528.png 768w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\"><\/figure>\n\n\n\n<p><a id=\"post-180422-_tuonifz1cvo\"><\/a><\/p><div class=\"recommendation\"><div class=\"recommendation-title\">Quick learnings<\/div><div class=\"recommendation-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conduct your own surveys, asking questions which address a key problem in your industry, then quantitatively analyze the responses.<\/li>\n\n\n\n<li>Tease out multiple hard hitting stats to drive more coverage and link variety.<\/li><\/ul><\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. LinkedIn's future of work\" data-section=\"LinkedIn\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-180422-_iwkpxne773dz\"><\/a>5. LinkedIn\u2019s future of&nbsp;work<\/h3>\n\n\n<\/div><\/div>\n\n\n\n<table id=\"tablepress-343\" class=\"tablepress tablepress-id-343 tablepress-responsive tablepress-ahrefs-width-full\">\n<tbody class=\"row-hover\">\n<tr class=\"row-1 odd\">\n\t<td class=\"column-1\"><b>Campaign \ud83d\udd2e\ud83d\udc68\u200d\ud83d\udcbb<\/b><\/td><td class=\"column-2\"><a href=\"http:\/\/economicgraph.linkedin.com\/research\/future-of-work-report-ai\">Future of&nbsp;Work<\/a><\/td>\n<\/tr>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><b>Brand \ud83c\udff7\ufe0f<\/b><\/td><td class=\"column-2\">LinkedIn<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><b>Links earned \ud83d\udd17<\/b><\/td><td class=\"column-2\">383<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><b>Campaign type \ud83d\udcd1<\/b><\/td><td class=\"column-2\">Report<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><b>Global search volume&nbsp;\ud83d\udd0e<\/b><\/td><td class=\"column-2\">300 for \u201cLinkedIn report\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n<p>LinkedIn tends to keep their data under lock and key, but in their Future of Work report they released proprietary insights on the growth of AI conversations on the platform, plus the impact of AI on careers.<\/p>\n\n\n\n<p>A great example of exclusive PR, LinkedIn\u2019s report made a splash, landing 383 links in Forbes, Microsoft, Harvard Business Review, and&nbsp;CNET.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"687\" class=\"wp-image-180464\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-21-e1727362220248.png\" alt=\"Ahrefs Backlinks report showing 383 press links for LinkedIn's Future of Work report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-21-e1727362220248.png 696w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-21-e1727362220248-431x425.png 431w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\"><\/figure>\n\n\n\n<p><a id=\"post-180422-_tuonifz1cvo\"><\/a><\/p><div class=\"recommendation\"><div class=\"recommendation-title\">Quick learnings<\/div><div class=\"recommendation-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li>Think about what unseen or underground data you can harvest to generate exclusive research for your next PR campaign.<\/li>\n\n\n\n<li>If you have internal data, analyze patterns and trends to carve out a totally unique angle..<\/li><\/ul><\/div><\/div>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\"> Look at your internal site search data in GA4 (thanks to <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7244278999852417025\/\">Mark Williams-Cook<\/a> and <a href=\"https:\/\/www.analyticsmania.com\/post\/find-search-terms-in-google-analytics-4\/\">Julius Fedorovicius<\/a> for the tip!) or any other firsthand information at your disposal, to mine insights. <img loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"549\" class=\"wp-image-180465\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-22.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-22.png 818w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-22-633x425.png 633w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-22-768x515.png 768w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\"> If you can\u2019t make use of primary data, tap into third-party sources. PR expert, <a href=\"https:\/\/www.linkedin.com\/in\/matt-seabridge\/\">Matt Seabridge<\/a>, routinely <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7239947108022177792\/\">shares some great data sources<\/a> and PR campaign examples via his newsletter <a href=\"https:\/\/www.digitalprtips.com\/digital-pr-observer-newsletter\">The Digital PR Observer<\/a> \u2013 I really recommend subscribing. <img loading=\"lazy\" decoding=\"async\" width=\"685\" height=\"844\" class=\"wp-image-180466\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-23.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-23.png 685w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-23-345x425.png 345w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\"> <\/div><\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. WalletHub\u2019s most &amp; least educated cities\" data-section=\"WalletHub\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-180422-_xngmbtqilxqo\"><\/a>6. WalletHub\u2019s most &amp; least educated cities<\/h3>\n\n\n<\/div><\/div>\n\n\n\n<table id=\"tablepress-344\" class=\"tablepress tablepress-id-344 tablepress-responsive tablepress-ahrefs-width-full\">\n<tbody class=\"row-hover\">\n<tr class=\"row-1 odd\">\n\t<td class=\"column-1\"><b>Campaign \ud83d\udc68\ud83c\udffb\u200d\ud83c\udf93\ud83c\udfd9\ufe0f<\/b><\/td><td class=\"column-2\"><a href=\"https:\/\/wallethub.com\/edu\/e\/most-and-least-educated-cities\/6656\">Most &amp; Least Educated Cities in America<\/a><\/td>\n<\/tr>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><b>Brand \ud83c\udff7\ufe0f<\/b><\/td><td class=\"column-2\">WalletHub<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><b>Links earned \ud83d\udd17<\/b><\/td><td class=\"column-2\">604<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><b>Campaign type \ud83d\udc68\u200d\ud83d\udcbb<\/b><\/td><td class=\"column-2\">Interactive Study<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n<p>Personal finance company, WalletHub, compared the 150 largest metropolitan statistical areas, or MSAs, across 11 key metrics.<\/p>\n\n\n\n<p>Combining primary data with third-party sources like the U.S. Census Bureau, GreatSchools.org, and Yelp, WalletHub created an interactive study ranking the most and least educated cities in America.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"911\" class=\"wp-image-180467\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-24.png\" alt=\"A screenshot of WalletHub's Most and Least Educated Cities Study\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-24.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-24-420x425.png 420w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-24-768x777.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-24-120x120.png 120w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/figure>\n\n\n\n<p>This is an example of a PR campaign that doubles as great content marketing.<\/p>\n\n\n\n<p>It snagged 604 unique backlinks from heavy hitters like Wikipedia, Forbes, Business Insider, Bloomberg, and Yahoo \u2013 as well as tons of state publications.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1039\" height=\"668\" class=\"wp-image-180468\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-25.png\" alt=\"Ahrefs Backlinks report showing 604 press links for WalletHub's Study\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-25.png 1039w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-25-661x425.png 661w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-25-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-25-768x494.png 768w\" sizes=\"auto, (max-width: 1039px) 100vw, 1039px\"><\/figure>\n\n\n\n<p>Location based PR campaigns are an especially powerful form of PR, since they have both local and national appeal.<\/p>\n\n\n\n<p>Here\u2019s <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7244246729678585857\/\">Tom Chivers<\/a>, PR Expert and Founder of <a href=\"https:\/\/wearesabot.com\/\">Sabot<\/a>, explaining why localization really works for public relations campaigns \u2013 with a great additional point made by Co-Founder of <a href=\"https:\/\/journofinder.com\/\">Journo Finder<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/vf12896?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BMV%2FS4gdQTQy6WqO6QPLhgw%3D%3D\">Veronica Fletcher<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"1028\" class=\"wp-image-180469\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-26.png\" alt=\"Tom Chivers' LinkedIn post on the power of localized PR campaigns\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-26.png 688w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-26-284x425.png 284w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\"><\/figure>\n\n\n\n<p><a id=\"post-180422-_tuonifz1cvo\"><\/a><\/p><div class=\"recommendation\"><div class=\"recommendation-title\">Quick learnings<\/div><div class=\"recommendation-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use superlatives in headlines (e.g. \u201cMost\u201d, \u201cLeast\u201d, \u201cBest\u201d).<\/li>\n\n\n\n<li>Embrace ranking formats \u2013 comparisons make readers want to click to see how they size&nbsp;up.<\/li>\n\n\n\n<li>Slice and dice your data by location to get your campaign syndicated in both national and local publications.<\/li><\/ul><\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Krispy Kreme's Olympic doughnuts\" data-section=\"KrispyKreme\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-180422-_ay3z67dg5rny\"><\/a>7. Krispy Kreme \u201cGo USA\u201d and \u201cPassport to Paris\u201d Olympic doughnuts<\/h3>\n\n\n<\/div><\/div>\n\n\n\n<table id=\"tablepress-345\" class=\"tablepress tablepress-id-345 tablepress-responsive tablepress-ahrefs-width-full\">\n<tbody class=\"row-hover\">\n<tr class=\"row-1 odd\">\n\t<td class=\"column-1\"><b>Campaign \ud83c\udf69<\/b><\/td><td class=\"column-2\"><a href=\"http:\/\/investors.krispykreme.com\/news\/news-releases\/news-details\/2024\/KRISPY-KREME-Encourages-Fans-to-Go-for-the-Glaze-During-Games-with-1-Doughnuts-Beginning-July-31\/default.aspx\">\u201cGo USA\u201d and \u201cPassport to Paris\u201d doughnuts<\/a><\/td>\n<\/tr>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><b>Brand(s) \ud83c\udff7\ufe0f<\/b><\/td><td class=\"column-2\">Krispy Kreme<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><b>Links earned \ud83d\udd17<\/b><\/td><td class=\"column-2\">95<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><b>Campaign type \ud83d\udcf0<\/b><\/td><td class=\"column-2\">Newjacking\/brand collab\/product release<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><b>Global search volume&nbsp;\ud83d\udd0e<\/b><\/td><td class=\"column-2\">45K for \u201cOlympics Krispy Kreme Doughnuts\u201d<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\"><b>Search growth (YoY) \ud83d\udcc8<\/b><\/td><td class=\"column-2\">4.4M% for \u201cOlympics Krispy Kreme Doughnuts\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n<p>Krispy Kreme rode the wave of Olympic interest this year by developing two special edition doughnuts: \u201cGo USA\u201d and \u201cPassport to&nbsp;Paris\u201d.<\/p>\n\n\n\n<p>As we\u2019ve seen already, popular PR campaigns don\u2019t always neatly track back to the sources you\u2019d expect them&nbsp;to.<\/p>\n\n\n\n<p>Krispy Kreme earned only 11 links to their USA doughnut press release, and 20 to their Paris doughnut launch announcement. Not exactly groundbreaking.<\/p>\n\n\n\n<p>But when you filter for mentions of campaign keywords (e.g. \u201cGo USA\u201d and \u201cParis\u201d) at the domain-level, you find a whole lot more coverage; 95 links, to be precise, from major publications like Yahoo, USA Today, People, and the Food Network.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"808\" class=\"wp-image-180470\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-27.png\" alt=\"Ahrefs Backlinks report showing 86 press links for Krispy Kreme's Olympic Doughnuts campaign\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-27.png 1672w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-27-680x329.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-27-768x371.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-27-1536x742.png 1536w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\"><\/figure>\n\n\n\n<p>The special edition doughnuts also drive a cool 45K monthly searches, according to the Matching Terms report in <strong>Keywords Explorer<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"440\" class=\"wp-image-180471\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-28.png\" alt=\"Ahrefs Matching Terms report showing 45K search volume for olympic krispy kreme doughnuts\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-28.png 630w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-28-609x425.png 609w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\"><\/figure>\n\n\n\n<p><a id=\"post-180422-_tuonifz1cvo\"><\/a><\/p><div class=\"recommendation\"><div class=\"recommendation-title\">Quick learnings<\/div><div class=\"recommendation-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capitalize on high demand around recurring events.<\/li>\n\n\n\n<li>For campaigns that can\u2019t be neatly tracked (e.g. no specific landing page, or product page) pay closer attention to homepage or domain-level links through clever filtering.<\/li><\/ul><\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. McDonald's + Crocs collaboration\" data-section=\"Crocs\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-180422-_3wj626397g4o\"><\/a>8. McDonald\u2019s + Crocs collaboration<\/h3>\n\n\n<\/div><\/div>\n\n\n\n<table id=\"tablepress-346\" class=\"tablepress tablepress-id-346 tablepress-responsive tablepress-ahrefs-width-full\">\n<tbody class=\"row-hover\">\n<tr class=\"row-1 odd\">\n\t<td class=\"column-1\"><b>Campaign \ud83c\udf5f\ud83d\udc5e<\/b><\/td><td class=\"column-2\"><a href=\"https:\/\/corporate.mcdonalds.com\/corpmcd\/our-stories\/article\/mcd-crocs-dropping-global-collab-designedfor-nextlevel-fandom.html\">McDonald\u2019s + Crocs Collaboration<\/a><\/td>\n<\/tr>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><b>Brand(s) \ud83c\udff7\ufe0f<\/b><\/td><td class=\"column-2\">Crocs + McDonald\u2019s<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><b>Links earned \ud83d\udd17<\/b><\/td><td class=\"column-2\">516<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><b>Campaign type \ud83d\udcf0<\/b><\/td><td class=\"column-2\">Brand collab\/product release<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><b>Global search volume&nbsp;\ud83d\udd0e<\/b><\/td><td class=\"column-2\">18K for \u201cmcdonalds crocs\u201d<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\"><b>Search growth (YoY) \ud83d\udcc8<\/b><\/td><td class=\"column-2\">838% for \u201cmcdonalds crocs\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n<p>This next PR example is a campaign of multiple parts. It began with a pair of McDonald\u2019s themed Crocs, and has extended to a full blown footwear collection\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1506\" height=\"863\" class=\"wp-image-180472\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-29.jpg\" alt=\"A screenshot of the crocs and mcdonald's product collection page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-29.jpg 1506w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-29-680x390.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-29-768x440.jpg 768w\" sizes=\"auto, (max-width: 1506px) 100vw, 1506px\"><\/figure>\n\n\n\n<p>And a novelty product: McDonald\u2019s happy meal mini-crocs keyring.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"432\" class=\"wp-image-180473\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-30.jpg\" alt=\"Press photo of McDonald's and Crocs happy meal toy\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-30.jpg 764w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-30-680x385.jpg 680w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\"><\/figure>\n\n\n\n<p>The coordinated PR campaign has generated huge awareness for both brands, but tracking all the fragmented assets is no mean&nbsp;feat.<\/p>\n\n\n\n<p>To get a better idea of overall brand awareness, I opted instead to search for co-citations at the domain level.<\/p>\n\n\n\n<p>Searching in the Backlinks report, I applied filters for each brand name in the other\u2019s backlink profile.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1766\" height=\"754\" class=\"wp-image-180474\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-31.png\" alt=\"A side by side comparsion of press mentions for crocs and mcdonald's\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-31.png 1766w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-31-680x290.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-31-768x328.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-31-1536x656.png 1536w\" sizes=\"auto, (max-width: 1766px) 100vw, 1766px\"><\/figure>\n\n\n\n<p>McDonald\u2019s earned 260 links for \u201cCrocs\u201d related content, but Crocs was the real winner, landing 416 links for \u201cMcDonald\u2019s\u201d related press from media goliaths like Business Insider, Fast Company, and Entrepreneur.<\/p>\n\n\n\n<p>From studying the campaign\u2019s individual assets, I noticed something interesting: social posts have the ability to attract links.<\/p>\n\n\n\n<p>Take for instance, <a href=\"https:\/\/www.instagram.com\/p\/C_n4q4LuU6W\/\">this UGC post<\/a> by Instagram food account, Snackolater. It landed 24 backlinks after sharing news of the happy meal mini-croc launch.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1278\" height=\"806\" class=\"wp-image-180475\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-32.png\" alt=\"Ahrefs Backlinks report showing 24 press links for an instagram post on the mcdonalds and crocs collab\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-32.png 1278w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-32-674x425.png 674w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-32-768x484.png 768w\" sizes=\"auto, (max-width: 1278px) 100vw, 1278px\"><\/figure>\n\n\n\n<p>It had never occurred to me to track social media posts for links, but you can never tell how a journalist is going to reference your campaign, so it\u2019s worthwhile setting up a backlink alert for all your assets just in&nbsp;case!<\/p>\n\n\n\n<p>The growth of brand searches is a real testament to the success of a PR campaign, and this collaboration definitely delivers on that&nbsp;front.<\/p>\n\n\n\n<p>Audiences are searching for relevant McDonald\u2019s + Croc based keywords a total of 37K times a month on average, based on data in <strong>Keywords Explorer<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-180422-_db11o1t47si\"><\/a><img loading=\"lazy\" decoding=\"async\" width=\"758\" height=\"377\" class=\"wp-image-180476\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-33.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-33.png 758w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-33-680x338.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-33-400x200.png 400w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\"><\/h4>\n\n\n\n<p><a id=\"post-180422-_tuonifz1cvo\"><\/a><\/p><div class=\"recommendation\"><div class=\"recommendation-title\">Quick learnings<\/div><div class=\"recommendation-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sometimes, the \u201cside\u201d brand in a collaboration can snag more links. Keep that in mind for your next PR partnership.<\/li>\n\n\n\n<li>With two brands there are double the assets to track, including product pages, press releases, landing pages, and various social posts \u2013 make sure you have purview over the performance of all moving parts to track public relations campaigns holistically.<\/li>\n\n\n\n<li>Don\u2019t forget to report on social posts, not just for impressions\/engagement but for&nbsp;links.<\/li><\/ul><\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Duolingo \u201cNo buts\u201d campaign\" data-section=\"Duolingo\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-180422-_r7m44191ye8s\"><\/a>9. Duolingo \u201cNo buts\u201d Super Bowl commercial<\/h3>\n\n\n<\/div><\/div>\n\n\n\n<table id=\"tablepress-347\" class=\"tablepress tablepress-id-347 tablepress-responsive tablepress-ahrefs-width-full\">\n<tbody class=\"row-hover\">\n<tr class=\"row-1 odd\">\n\t<td class=\"column-1\"><b>Campaign \u274e\ud83c\udf51<\/b><\/td><td class=\"column-2\"><a href=\"https:\/\/www.youtube.com\/watch?v=QPjgXWm7F6c\">Do your lesson, no&nbsp;buts<\/a><\/td>\n<\/tr>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><b>Brand(s) \ud83c\udff7\ufe0f<\/b><\/td><td class=\"column-2\">Duo Lingo<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><b>Links earned \ud83d\udd17<\/b><\/td><td class=\"column-2\">130<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><b>Campaign type \ud83d\udcfd\ufe0f<\/b><\/td><td class=\"column-2\">Advert<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><b>Global search volume&nbsp;\ud83d\udd0e<\/b><\/td><td class=\"column-2\">250 for \u201cDuolingo commercial\u201d<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\"><b>Search growth (YoY) \ud83d\udcc8<\/b><\/td><td class=\"column-2\">376% for \u201cDuolingo commercial\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n<p>Duolingo leaned into their weird yet wonderful brand of marketing with a hilarious superbowl ad featuring Duo, the brand\u2019s menacing owl character.<\/p>\n\n\n\n<p>In 5 (wild) seconds, we witness the explosion of Duo\u2019s butt, and the growth of a mini Duo in its place, accompanied by a reminder to do our Duo Lingo lesson.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=QPjgXWm7F6c<\/div>\n<\/figure>\n\n\n\n<p>The ad creative was repurposed from a widget design that went semi-viral \u2013 Duo Lingo knew it worked, so they built on&nbsp;it.<\/p>\n\n\n\n<p>And in a stroke of coordinated PR genius, they simultaneously sent out a push-notification to app users as soon as the ad went&nbsp;live.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" class=\"wp-image-180477\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-34.jpg\" alt=\"A photo of a Duo Lingo reminder\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-34.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-34-680x383.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-34-768x432.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-34-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<blockquote class=\"small\"><div class=\"quote-content\"> \u201cWe decided to pair the ad with a coordinated push notification, which would hit learners\u2019 phones right after the commercial aired, reinforcing the idea that Duo is always watching&nbsp;.\u201d<\/div><div class=\"quote-info clearfix\"><span class=\"quote-author\">The Duo Lingo Team,<\/span> <span class=\"quote-author-job\"> <a href=\"https:\/\/blog.duolingo.com\/super-bowl-commercial-2024\/\" target=\"_blank\"> Duo Lingo&nbsp;Blog<\/a><\/span><\/div><\/blockquote>\n\n\n\n<p>The YouTube commercial has earned 5M views and 130 links from Gizmodo, Lifehacker, and Indy100.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1239\" height=\"789\" class=\"wp-image-180478\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-35.png\" alt=\"Ahrefs Backlinks report showing 118 press links for Duo Lingo's Superbowl Advert\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-35.png 1239w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-35-667x425.png 667w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-35-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-35-768x489.png 768w\" sizes=\"auto, (max-width: 1239px) 100vw, 1239px\"><\/figure>\n\n\n\n<p>Plus 24M plays on TikTok.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"679\" class=\"wp-image-180843\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Duolingo-no-buts-TikTok.jpg\" alt=\"Screenshot of duolingos no buts PR campaign views on TikTok\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Duolingo-no-buts-TikTok.jpg 844w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Duolingo-no-buts-TikTok-528x425.jpg 528w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Duolingo-no-buts-TikTok-768x618.jpg 768w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\"><\/figure>\n\n\n\n<p>The Duolingo team have written up <a href=\"https:\/\/blog.duolingo.com\/super-bowl-commercial-2024\/\">a seriously funny play-by-play<\/a> of the PR campaign here \u2013 they talk about everything from the lengths they went to get the right \u201cshine\u201d on Duo\u2019s buttocks, to carefully selecting the perfect fart sound effect. I recommend reading it, for a giggle if nothing else.<\/p>\n\n\n\n<p><a id=\"post-180422-_tuonifz1cvo\"><\/a><\/p><div class=\"recommendation\"><div class=\"recommendation-title\">Quick learnings<\/div><div class=\"recommendation-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upcycle owned content that has worked well in the past for your next PR campaign.<\/li>\n\n\n\n<li>Try a mixed-message approach to really drive the point of your campaign home.<\/li><\/ul><\/div><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-180422-_i0o25ey9mphy\"><\/a>How I found these PR campaign examples (and you can&nbsp;too)<\/h3>\n\n\n\n<p>I spent a lot of&nbsp;time:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In Ahrefs <strong>Content Explorer<\/strong> searching for examples of typical PR campaign headlines<\/li>\n\n\n\n<li>Flicking through the back catalog of <a href=\"https:\/\/www.linkedin.com\/company\/campaign-inspiration\/posts\/?feedView=all\">Campaign Inspiration<\/a>, <a href=\"https:\/\/www.prweek.com\/us\/the_work\">PR Week Campaigns<\/a>, <a href=\"https:\/\/weareheroine.com\/the-grapevine-newsletter\/\">The Grapevine<\/a>, and <a href=\"https:\/\/www.theprinsider.com\/\">The PR Insider<\/a> (p.s. I\u2019ve since come across two more databases full of hundreds more ace PR campaigns \u2013 they\u2019re definitely worth a bookmark: <a href=\"https:\/\/www.digitalprtips.com\/digital-pr-observer-newsletter\">Digital PR Tips<\/a> from Matt Seabridge and <a href=\"https:\/\/digitaloft.co.uk\/the-digital-prchive\/\">The PRchive<\/a> from digitaloft)<\/li>\n\n\n\n<li>Snooping on the <a href=\"https:\/\/ahrefs.com\/academy\/how-to-use-ahrefs\/site-explorer\/top-pages\">Top Pages<\/a> of brand websites to spot press\/link magnets<\/li>\n<\/ul>\n\n\n\n<p>There were so many awesome examples of PR, but I narrowed it down to the ones that drove either press mentions, links, search volume, traffic, or all of the&nbsp;above.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-180422-_ceo5u87wkwlt\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>The best PR campaigns aren\u2019t just about links. They\u2019re about creating conversations, driving awareness, and making a lasting impact on your audience.<\/p>\n\n\n\n<p>Here\u2019s a quick recap of some of the top takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Time it right:<\/strong> Launch your campaigns when conversations peak<\/li>\n\n\n\n<li><strong>Tap into unique data:<\/strong> Use exclusive insights to stand&nbsp;out<\/li>\n\n\n\n<li><strong>Track holistically:<\/strong> Monitor links, mentions, searches, and social<\/li>\n\n\n\n<li><strong>Rank and compare:<\/strong> Engage multiple audience \u201ctribes\u201d through rankings<\/li>\n\n\n\n<li><strong>Take a local angle:<\/strong> Analyze multiple locations to win more&nbsp;press<\/li>\n\n\n\n<li><strong>Collaborate creatively:<\/strong> Brand partnerships can amplify your&nbsp;reach<\/li>\n\n\n\n<li><strong>Repurpose winners:<\/strong> Turn successful content into new campaigns<\/li>\n<\/ul>\n\n\n\n<p>Success is predicated on a campaign meeting its goal(s), and while we don\u2019t know exactly what these brands set out to achieve, their campaigns have enjoyed results that most of us would be pretty happy&nbsp;with.<\/p>\n\n\n\n<p>Hopefully they\u2019ve given you some inspiration for your next project.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this post, you\u2019ll see the data behind nine successful PR campaigns, and hopefully get some inspiration for your next press&nbsp;idea. 9 popular PR campaign examples This list is a real mixed bag of PR examples \u2013 from newsjacking, to<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":197,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73,390],"tags":[],"coauthors":[464],"class_list":["post-180422","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 Successful PR Campaign Examples, According to the Data<\/title>\n<meta name=\"description\" content=\"From Barbie-themed ketchup to exploding owl butts, these campaign examples prove that PR can drive real, measurable results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/pr-campaign-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Successful PR Campaign Examples, According to the Data\" \/>\n<meta property=\"og:description\" content=\"From Barbie-themed ketchup to exploding owl butts, these campaign examples prove that PR can drive real, measurable results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/pr-campaign-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-27T10:06:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T13:59:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/9-successful-pr-campaign-examples-according-by-louise-linehan-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louise Linehan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ahrefs\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/pr-campaign-examples\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/pr-campaign-examples\\\/\"},\"author\":{\"name\":\"Louise Linehan\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/444b3643c35b16b94b763446c5562388\"},\"headline\":\"9 Successful PR Campaign Examples, According to the&nbsp;Data\",\"datePublished\":\"2024-09-27T10:06:36+00:00\",\"dateModified\":\"2025-12-18T13:59:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/pr-campaign-examples\\\/\"},\"wordCount\":2679,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/pr-campaign-examples\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/9-successful-pr-campaign-examples-according-by-louise-linehan-marketing.jpg\",\"articleSection\":[\"Content Marketing\",\"General Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/pr-campaign-examples\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/pr-campaign-examples\\\/\",\"name\":\"9 Successful PR Campaign Examples, According to the Data\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/pr-campaign-examples\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/pr-campaign-examples\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/word-image-180422-1-1.png\",\"datePublished\":\"2024-09-27T10:06:36+00:00\",\"dateModified\":\"2025-12-18T13:59:16+00:00\",\"description\":\"From Barbie-themed ketchup to exploding owl butts, these campaign examples prove that PR can drive real, measurable results.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/pr-campaign-examples\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/pr-campaign-examples\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/word-image-180422-1-1.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/word-image-180422-1-1.png\",\"width\":750,\"height\":709,\"caption\":\"Barbiecue teaser product stunt on Facebook driving 462K reactions\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ahrefs\\\/\",\"https:\\\/\\\/x.com\\\/ahrefs\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ahrefs\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/444b3643c35b16b94b763446c5562388\",\"name\":\"Louise Linehan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Louise-Linehan.jpg02b05bbed9b25ec9b04e39f0d88f15b0\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Louise-Linehan.jpg\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Louise-Linehan.jpg\",\"caption\":\"Louise Linehan\"},\"description\":\"Louise is a Content Marketer at Ahrefs. Over the past ten years, she has held senior content positions at SaaS brands: Pi Datametrics, BuzzSumo, and Cision. By day, she writes about content and SEO; by night, you'll find her playing football or screaming down the mic at karaoke.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/louise-linehan\\\/\"],\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/author\\\/louise-linehan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"9 Successful PR Campaign Examples, According to the Data","description":"From Barbie-themed ketchup to exploding owl butts, these campaign examples prove that PR can drive real, measurable results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/pr-campaign-examples\/","og_locale":"en_US","og_type":"article","og_title":"9 Successful PR Campaign Examples, According to the Data","og_description":"From Barbie-themed ketchup to exploding owl butts, these campaign examples prove that PR can drive real, measurable results.","og_url":"https:\/\/ahrefs.com\/blog\/pr-campaign-examples\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2024-09-27T10:06:36+00:00","article_modified_time":"2025-12-18T13:59:16+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/9-successful-pr-campaign-examples-according-by-louise-linehan-marketing.jpg","type":"image\/jpeg"}],"author":"Louise Linehan","twitter_card":"summary_large_image","twitter_creator":"@ahrefs","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/pr-campaign-examples\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/pr-campaign-examples\/"},"author":{"name":"Louise Linehan","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/444b3643c35b16b94b763446c5562388"},"headline":"9 Successful PR Campaign Examples, According to the&nbsp;Data","datePublished":"2024-09-27T10:06:36+00:00","dateModified":"2025-12-18T13:59:16+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/pr-campaign-examples\/"},"wordCount":2679,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/pr-campaign-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/9-successful-pr-campaign-examples-according-by-louise-linehan-marketing.jpg","articleSection":["Content Marketing","General Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/pr-campaign-examples\/","url":"https:\/\/ahrefs.com\/blog\/pr-campaign-examples\/","name":"9 Successful PR Campaign Examples, According to the Data","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/pr-campaign-examples\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/pr-campaign-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-1-1.png","datePublished":"2024-09-27T10:06:36+00:00","dateModified":"2025-12-18T13:59:16+00:00","description":"From Barbie-themed ketchup to exploding owl butts, these campaign examples prove that PR can drive real, measurable results.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/pr-campaign-examples\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/pr-campaign-examples\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-1-1.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180422-1-1.png","width":750,"height":709,"caption":"Barbiecue teaser product stunt on Facebook driving 462K reactions"},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/444b3643c35b16b94b763446c5562388","name":"Louise Linehan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/Louise-Linehan.jpg02b05bbed9b25ec9b04e39f0d88f15b0","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/Louise-Linehan.jpg","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/Louise-Linehan.jpg","caption":"Louise Linehan"},"description":"Louise is a Content Marketer at Ahrefs. Over the past ten years, she has held senior content positions at SaaS brands: Pi Datametrics, BuzzSumo, and Cision. By day, she writes about content and SEO; by night, you'll find her playing football or screaming down the mic at karaoke.","sameAs":["https:\/\/www.linkedin.com\/in\/louise-linehan\/"],"url":"https:\/\/ahrefs.com\/blog\/author\/louise-linehan\/"}]}},"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/180422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/197"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=180422"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/180422\/revisions"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=180422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=180422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=180422"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=180422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}