{"id":180309,"date":"2024-09-23T07:05:02","date_gmt":"2024-09-23T12:05:02","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=180309"},"modified":"2024-12-01T13:28:36","modified_gmt":"2024-12-01T18:28:36","slug":"advanced-seo-tactics","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/advanced-seo-tactics\/","title":{"rendered":"Advanced SEO: My Top 8 Tactics Shared By 107&nbsp;SEOs"},"content":{"rendered":"\n\n\n<div class=\"intro-txt\">I asked the SEO community and a few experts to share advanced SEO tactics that are working for&nbsp;them.<\/div>\n<p>I received 107 replies and had the opportunity to explore where people draw the line between basic and advanced skills in our industry.<\/p>\n\n\n\n<p>Here\u2019s everything people considered advanced, ranked based on the frequency of mentions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-180310\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/list-of-advanced-seo-skills-as-ranked-by-the-seo-c.jpg\" alt=\"List of advanced SEO skills as ranked by the SEO community.\" width=\"1058\" height=\"1889\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/list-of-advanced-seo-skills-as-ranked-by-the-seo-c.jpg 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/list-of-advanced-seo-skills-as-ranked-by-the-seo-c-238x425.jpg 238w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/list-of-advanced-seo-skills-as-ranked-by-the-seo-c-768x1371.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/list-of-advanced-seo-skills-as-ranked-by-the-seo-c-860x1536.jpg 860w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/list-of-advanced-seo-skills-as-ranked-by-the-seo-c-1147x2048.jpg 1147w\" sizes=\"auto, (max-width: 1058px) 100vw, 1058px\"><\/figure>\n\n\n\n\n\n<p>If you\u2019re wondering how to progress in your SEO career, these are the sorts of skills you\u2019ll need to develop.<\/p>\n\n\n\n<p>Here are my 8 personal favorites and how to get started with&nbsp;them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-180309-_om5d7z1n9apr\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Integrate SEO with UX and CRO\"> 1. Integrate SEO with UX and&nbsp;CRO&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Learning non-SEO skills that integrate with SEO can help advance your career in a few&nbsp;ways:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>They improve your communication with non-SEO teams (who you often rely on to get things done).<\/li>\n\n\n\n<li>They elevate your SEO skills beyond the basics of \u201ckeywords, content, and&nbsp;links\u201d.<\/li>\n\n\n\n<li>They accelerate results, so your boss or clients see faster returns on investment.<\/li>\n<\/ol>\n\n\n\n<p>In particular, user experience and conversion optimization tie in with SEO quite nicely.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-180311\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-seo-and-user-experience-can-work-well-to-deliv.png\" alt=\"How SEO and user experience can work well to deliver conversions, and ultimately a return on investment.\" width=\"954\" height=\"1048\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-seo-and-user-experience-can-work-well-to-deliv.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-seo-and-user-experience-can-work-well-to-deliv-387x425.png 387w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-seo-and-user-experience-can-work-well-to-deliv-768x844.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-seo-and-user-experience-can-work-well-to-deliv-1398x1536.png 1398w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\"><\/figure>\n\n\n\n\n\n<p>While SEO is primarily a traffic acquisition channel, it\u2019s useless to a business if the traffic you acquire doesn\u2019t convert.<\/p>\n\n\n\n<p>To understand the full journey searchers take, I recommend learning about SXO. It\u2019s short for <a href=\"https:\/\/ahrefs.com\/blog\/search-experience-optimization\/\">search experience optimization<\/a> and focuses on a searcher\u2019s journey from the moment they search until they convert.<\/p>\n\n\n\n<p>You can also get more granular and look at specific user experience elements on your website that could be impacting your SEO performance. For example, <a href=\"https:\/\/www.linkedin.com\/in\/cyrusshepard\/\">Cyrus Shepard<\/a> has seen big improvements in his client\u2019s SEO campaigns by working on UX elements like:<\/p>\n\n\n\n<ol>\n<li>Reducing ad density, particularly fixed-video ad<\/li>\n<li>Removing browser notifications<\/li>\n<li>Simplifying navigation<\/li>\n<li>Improving contact information visibility<\/li>\n<li>Clarifying site identity (logo + tagline)<\/li>\n<\/ol>\n<p>Either way, combining SEO with UX and CRO can yield big gains, so it\u2019s a worthwhile skill to&nbsp;learn.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\"> <a href=\"https:\/\/ahrefs.com\/blog\/search-experience-optimization\/\">SXO Explained: How to Adapt to the New Era of Search<\/a> <\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-180309-_m2sxc7d8rm9q\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Use paid ads to get more out of your SEO\"> 2. Use paid ads to get more out of your&nbsp;SEO&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Whenever I think of integrating SEO with paid ads, I can\u2019t help picturing the <a href=\"https:\/\/www.youtube.com\/watch?v=vqgSO8_cRio\">Old El Paso girl<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1078\" height=\"1410\" class=\"wp-image-180312\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/seo-or-ppc-why-dont-we-have-both-meme.jpg\" alt=\"SEO or PPC? Why don't we have both? meme\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/seo-or-ppc-why-dont-we-have-both-meme.jpg 1078w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/seo-or-ppc-why-dont-we-have-both-meme-325x425.jpg 325w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/seo-or-ppc-why-dont-we-have-both-meme-768x1005.jpg 768w\" sizes=\"auto, (max-width: 1078px) 100vw, 1078px\"><\/figure>\n\n\n\n\n\n<p>Blending paid ads with SEO is an essential strategy for businesses to generate more leads and a faster return on investment. They\u2019re complimentary channels, and you can use one to overcome the shortcomings of the&nbsp;other.<\/p>\n\n\n\n<p>For example, local businesses can generate many leads directly from Google with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Local service ads<\/li>\n\n\n\n<li>Pay-per-click ads<\/li>\n\n\n\n<li>Local and map pack&nbsp;SEO<\/li>\n\n\n\n<li>Traditional SEO<\/li>\n<\/ul>\n\n\n\n<p>With the help of paid ads, they can earn phone calls within the first few weeks of the campaign instead of waiting months for SEO to kick&nbsp;in.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1100\" class=\"wp-image-180313\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/a-line-graph-depicting-seo-taking-a-longer-time-th.png\" alt=\"A line graph depicting SEO taking a longer time than PPC to deliver leads.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/a-line-graph-depicting-seo-taking-a-longer-time-th.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/a-line-graph-depicting-seo-taking-a-longer-time-th-618x425.png 618w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/a-line-graph-depicting-seo-taking-a-longer-time-th-768x528.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/a-line-graph-depicting-seo-taking-a-longer-time-th-1536x1056.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\"> <a href=\"https:\/\/ahrefs.com\/blog\/ppc-seo-working-together\/\">4 Ways PPC and SEO Can Work Together (And When They Can\u2019t)<\/a>&nbsp;<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-180309-_m654cfl48x1m\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Create topic clusters\"> 3. Create topic clusters&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/topic-clusters\/\">Topic clustering<\/a> is a core aspect of SEO. However, most people don\u2019t consider it an \u201cadvanced\u201d tactic on its own, as it\u2019s become a staple of creating strategic content for SEO nowadays.<\/p>\n\n\n\n<p>If you\u2019re new to topic clustering, it involves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gathering a list of keywords<\/li>\n\n\n\n<li>Grouping the ones with similar intent together<\/li>\n\n\n\n<li>Creating content to target each&nbsp;group<\/li>\n\n\n\n<li>Interlinking between each&nbsp;post<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1143\" class=\"wp-image-180314\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/clustered-keywords-relate-to-the-same-topic-and-fu.png\" alt=\"Clustered keywords relate to the same topic and fulfil the same intent.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/clustered-keywords-relate-to-the-same-topic-and-fu.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/clustered-keywords-relate-to-the-same-topic-and-fu-595x425.png 595w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/clustered-keywords-relate-to-the-same-topic-and-fu-768x549.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/clustered-keywords-relate-to-the-same-topic-and-fu-1536x1097.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n\n\n<p>Here\u2019s an example of what a cluster might look&nbsp;like:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1202\" class=\"wp-image-180315\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-keyword-cluster-for-keywords-relating-to-c.png\" alt=\"Example keyword cluster for keywords relating to coffee makers. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-keyword-cluster-for-keywords-relating-to-c.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-keyword-cluster-for-keywords-relating-to-c-566x425.png 566w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-keyword-cluster-for-keywords-relating-to-c-768x577.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-keyword-cluster-for-keywords-relating-to-c-1536x1154.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n\n\n<p>You can easily spot potential clusters for your topic using Ahrefs\u2019 clustering reports in Keywords Explorer.<\/p>\n\n\n\n<p>Enter your main keyword, and then in the <strong>Matching terms<\/strong> report, check out clusters by parent topic or&nbsp;terms.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1612\" height=\"892\" class=\"wp-image-180316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-cluster-by-parent-topic-report-in-keywords.png\" alt=\"Ahrefs' cluster by parent topic report in Keywords Explorer.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-cluster-by-parent-topic-report-in-keywords.png 1612w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-cluster-by-parent-topic-report-in-keywords-680x376.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-cluster-by-parent-topic-report-in-keywords-768x425.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-cluster-by-parent-topic-report-in-keywords-1536x850.png 1536w\" sizes=\"auto, (max-width: 1612px) 100vw, 1612px\"><\/figure>\n\n\n\n\n\n<p>This technique allows your content to rank for a variety of keywords and to improve your website\u2019s coverage of a topic. It can also help your brand be perceived as an authority on the&nbsp;topic.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/topic-clusters\/\">How to Build a Topic Cluster in 10 Minutes<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/keyword-clustering\/\">How To Do Keyword Clustering the Easy Way<\/a> <\/li><\/ul><\/div><\/div>\n\n<ul class=\"wp-block-list\"><\/ul>\n<!-- \/wp:post-content -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><a id=\"post-180309-_r8qp0e167ekw\"><\/a>Advanced keyword clustering<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you want to take things up a notch or two, you can also create your own intent identification and clustering model using a combination of <a href=\"https:\/\/ahrefs.com\/blog\/seo-apis\/\">SEO APIs<\/a> and machine learning models.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is not for the faint of heart, but it was widely acknowledged as an advanced SEO tactic that people use to get results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For instance, you can pull a keyword list using the <a href=\"https:\/\/docs.ahrefs.com\/docs\/api\/reference\/introduction\">Ahrefs API<\/a>, use a large language model to identify each keyword\u2019s intent, and then use a model like BERT or a custom-trained clustering model to create your keyword clusters automatically.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Many SEO experts, including Patrick Stox, Nik Ranger, Sally Mills, and others, are seeing success with similar methods. Here\u2019s an example of <a href=\"https:\/\/sallymills.com\/keyword-clustering-intent-for-seo-free-colab-script\/\">how Sally has implemented this<\/a>:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":180317} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"869\" class=\"wp-image-180317\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/advanced-seo-keyword-clustering-shared-by-sally-mi.png\" alt=\"Advanced SEO keyword clustering shared by Sally Mills.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/advanced-seo-keyword-clustering-shared-by-sally-mi.png 1024w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/advanced-seo-keyword-clustering-shared-by-sally-mi-501x425.png 501w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/advanced-seo-keyword-clustering-shared-by-sally-mi-768x652.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>If you\u2019re an in-house SEO or working on a large website, you need to find ways of automating tasks like topic clustering for a huge keyword list, especially if you\u2019re working with a limited budget.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><a id=\"post-180309-_rsdiaa65n96x\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Analyzing data and forecasting results\"> 4. Analyzing data and forecasting results&nbsp;<\/div><\/div><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>SEO is data-heavy. Without data analysis skills, creating comprehensive strategies that generate results for clients can be very challenging.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>My take is that data analysis is essential for any type of data-driven marketing these days. However, to develop more advanced skills, it\u2019s not so much a matter of looking at more data as it is about developing your mindset to find more interesting insights.<\/p>\n\n<table id=\"tablepress-338\" class=\"tablepress tablepress-id-338 tablepress-responsive tablepress-ahrefs-width-full\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Basic Insights<\/th><th class=\"column-2\">Advanced Insights<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">53% of website visitors bounce<\/td><td class=\"column-2\">People who download X are 73% more likely to convert<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Organic traffic grew by&nbsp;231%<\/td><td class=\"column-2\">We\u2019ve reduced time to conversion by doing&nbsp;Y<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Our top-performing content is&nbsp;X<\/td><td class=\"column-2\">Based on YoY performance, we forecast 150% growth by doing&nbsp;Z<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">We\u2019re ranking #1 for these keywords<\/td><td class=\"column-2\"><\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Our blog gets Y traffic from Google<\/td><td class=\"column-2\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-338 from cache -->\n<figure class=\"wp-block-table\"><\/figure>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The difference is that the basic insights on the left are readily available in your analytics software. You don\u2019t have to look too hard to find these insights. Nor do you have to think too deeply about&nbsp;them.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>They\u2019re also not particularly helpful or actionable. Especially when you share these with clients or managers, they often don\u2019t know what these numbers mean or what decisions to make from&nbsp;them.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, the insights on the right connect specific actions to their results and can be used to make a case for increasing the budget of an SEO project. They help non-SEO stakeholders see the steps you took to achieve a result and why investing in doing more of what worked makes&nbsp;sense.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<p>Here are a couple of step-by-step guides to help you improve your analytical and forecasting skills for&nbsp;SEO.<\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-analytics\/\">SEO Analytics: The Simple Step-By-Step Guide<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-forecasting\/\">SEO Forecasting: The Art Of Getting Buy-In<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<h2 class=\"wp-block-heading\"><a id=\"post-180309-_j2j4nvwgopal\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Use product and audience data in your SEO strategy\"> 5. Use product and audience data in your SEO strategy&nbsp;<\/div><\/div><\/h2>\n<!-- \/wp:list-item -->\n\n<!-- wp:paragraph -->\n<p>The type of data you gather to create your SEO strategy can also be the difference between doing basic SEO vs advanced SEO.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, here are some different data sources to consider:<\/p>\n\n<table id=\"tablepress-337\" class=\"tablepress tablepress-id-337 tablepress-responsive tablepress-ahrefs-width-full\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Common Data Sources<\/th><th class=\"column-2\">Advanced Data Sources<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Google Analytics<\/td><td class=\"column-2\">CRM for customer data<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Google Search Console<\/td><td class=\"column-2\">Sales pipeline software for sales&nbsp;data<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">An SEO platform like Ahrefs<\/td><td class=\"column-2\">Accounting software for revenue data<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">Internal dashboards for product data<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-337 from cache -->\n<!-- \/wp:paragraph -->\n\n<!-- wp:table \/-->\n\n<!-- wp:paragraph -->\n<p>Don\u2019t get me wrong; you can still make an advanced SEO strategy using the data sources on the&nbsp;left.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, with Ahrefs, you can use metrics like <strong>Share of Traffic Value<\/strong> to see where your competitors are gaining market share.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":180318} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1781\" height=\"737\" class=\"wp-image-180318\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-share-of-traffic-value-graph-comparing-hea.png\" alt=\"Ahrefs' Share of Traffic Value graph comparing Healthline and WebMD.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-share-of-traffic-value-graph-comparing-hea.png 1781w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-share-of-traffic-value-graph-comparing-hea-680x281.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-share-of-traffic-value-graph-comparing-hea-768x318.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-share-of-traffic-value-graph-comparing-hea-1536x636.png 1536w\" sizes=\"auto, (max-width: 1781px) 100vw, 1781px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>The analysis that would follow is not basic by any&nbsp;means.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But you can also go in the wrong direction if you don\u2019t incorporate a brand\u2019s internal data into your strategy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, many SEO professionals don\u2019t think much of a brand\u2019s unique selling points. Maybe they include these in landing page copy, but that\u2019s it.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, advanced practitioners recognize product data and USPs as a goldmine for SEO. It\u2019s how we\u2019re able&nbsp;to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Do strategic keyword and intent analysis<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Target meaningful keywords with low competition<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Validate keyword opportunities with product or brand managers<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Ensure the SEO strategy aligns with the brand\u2019s product-market fit<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<blockquote class=\"small\"><div class=\"quote-content\"> It\u2019s critical to understand your product USP and do strategic keyword research. It\u2019s how you\u2019ll find low-competition, meaningful queries that are equally relevant from a business standpoint. This seems easy and rather \u201cbasic,\u201d but it is not, and definitely not the type of task I would leave a junior SEO&nbsp;with.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Aleyda Sol\u00eds, \" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/11\/aleyda-solis.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Aleyda Sol\u00eds, <\/span> <span class=\"quote-author-job\"> <a href=\"https:\/\/www.aleydasolis.com\/en\/\" target=\"_blank\">SEO Consultant<\/a><\/span><\/div><\/div><\/blockquote>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, here\u2019s how I implemented this for one of my aged care clients.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This particular brand had invested millions into a state-of-the-art facility that offered hotel-like quality of service and care. It was important to them that their residents maintained a sense of independence and dignity while also receiving the best care available in their&nbsp;city.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When you hear that, you probably don\u2019t think that their services are affordable or low-cost, right?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But here\u2019s the thing. By gathering data from government sources, I was able to identify that this facility offered rooms that were 50% larger and 33% cheaper on average than other facilities in their&nbsp;city.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Uncovering this value proposition opened up a lot of potential for SEO, especially since price is a common concern for my client\u2019s customers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":180319} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"777\" height=\"648\" class=\"wp-image-180319\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-a-keyword-list-for-price-related-keywor.png\" alt=\"Example of a keyword list for price-related keywords relating to nursing homes and aged care facilities.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-a-keyword-list-for-price-related-keywor.png 777w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-a-keyword-list-for-price-related-keywor-510x425.png 510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-a-keyword-list-for-price-related-keywor-768x640.png 768w\" sizes=\"auto, (max-width: 777px) 100vw, 777px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>The data gathered allowed the client to consider a price-related content strategy that we would have otherwise ignored.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>They had the potential to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Answer common pricing questions<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Overcome price-based objections <em>before<\/em> people book a&nbsp;tour<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Correct people\u2019s assumptions that the service is likely out of their budget<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Position themselves based on the unique value they&nbsp;offer<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Increase the number of tours booked because price assumptions were no longer a blocker<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.amazon.com\/Product-Led-SEO-Building-Organic-Strategy\/dp\/1544519567\">Product-Led SEO<\/a> by Eli Schwartz<\/li>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/product-led-content\/\">Product-Led Content: What It Is, Why Use It, and How to Get Started<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<!-- \/wp:list-item -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><a id=\"post-180309-_sckid477uwoa\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Automating SEO with AI and machine learning\"> 6. Automating SEO with AI and machine learning&nbsp;<\/div><\/div><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Not gonna lie; when I first saw people\u2019s responses that using ChatGPT = advanced SEO, I had a couple of \u201cwhat on earth?!\u201d moments.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, when I asked a few SEO experts and speakers in <a href=\"https:\/\/ahrefs.com\/events\/evolve2024-singapore\">Ahrefs Evolve\u2019s<\/a> lineup, I uncovered some pretty cool advanced use cases of AI and machine learning for&nbsp;SEO.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In addition to Sally\u2019s clustering method above, here are some other examples.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><a id=\"post-180309-_395gga2b7jr\"><\/a>Automate multi-lingual keyword translation<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>One of my favorite use cases of AI for SEO is for translating keywords to fast-track international SEO.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Using Ahrefs\u2019 new AI keyword translator makes this process so quick, smooth, and easy&nbsp;by:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Automatically translating your entire list of keywords with one&nbsp;click<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Preserving local lingo and the nuances of each dialect<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Allowing you to see search metrics for each translated variation<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Helping you discover multiple translation options for each keyword<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>For example, there are dozens of ways to say \u201cpopcorn\u201d in Spanish dialects.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Instead of offering a single option, our translator shows you multiple variations to consider while also localizing these variations to your target region!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":180320} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"832\" class=\"wp-image-180320\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-ai-translator-preserving-local-nuances-for.jpg\" alt=\"Ahrefs' AI translator preserving local nuances for the word popcorn in various Spanish-speaking dialects.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-ai-translator-preserving-local-nuances-for.jpg 660w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-ai-translator-preserving-local-nuances-for-337x425.jpg 337w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>Since international SEO was one of the top \u201cadvanced\u201d SEO skills mentioned, any way you can make the process easier and faster is a&nbsp;bonus.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>AI can also help you squeeze more juice out of a tight budget by streamlining your workflow and saving hours on tasks that would otherwise be very time-intensive.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><a id=\"post-180309-_lv4eyvy2kzoh\"><\/a>Automate redirect mapping with&nbsp;AI<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>I love Patrick\u2019s approach to automating redirects for large sites. In a nutshell, the process looks like&nbsp;this:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":180321} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1860\" height=\"428\" class=\"wp-image-180321\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/advanced-seo-automation-for-redirect-matching-.png\" alt=\"Advanced SEO automation for redirect matching.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/advanced-seo-automation-for-redirect-matching-.png 1860w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/advanced-seo-automation-for-redirect-matching--680x156.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/advanced-seo-automation-for-redirect-matching--768x177.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/advanced-seo-automation-for-redirect-matching--1536x353.png 1536w\" sizes=\"auto, (max-width: 1860px) 100vw, 1860px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>If this use case sounds interesting, feel free to check out the exact <a href=\"https:\/\/colab.research.google.com\/drive\/18lMkaRHK__eNM6m5FpoyhGDlDAYr3a6P\">redirect-matching script<\/a> he uses. Once configured, it automatically runs through the above process for&nbsp;you.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><a id=\"post-180309-_68f9a3xnfvtf\"><\/a>Internal link optimization, en&nbsp;masse<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Internal linking is an area folks are automating with AI in different ways.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For instance, <a href=\"https:\/\/www.linkedin.com\/in\/kashifriazseo\/\">Kashif Riaz<\/a> uses Gemini + ChatGPT to read his sitemap and develop contextually relevant anchor texts for each URL that he can use for internal links.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As a simple process, you&nbsp;could:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Give ChatGPT a&nbsp;URL<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Ask it for relevant phrases that would be good as internal link anchors<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Search Ahrefs\u2019 Page Explorer for pages that include these phrases<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Page Explorer is a report within <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>. You can search for any phrase in your website\u2019s page text and get a list of pages that include it.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":180322} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1058\" height=\"666\" class=\"wp-image-180322\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-using-ahrefs-page-explorer-to-uncover.png\" alt=\"Example of using Ahrefs' Page Explorer to uncover pages that mention specific topics.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-using-ahrefs-page-explorer-to-uncover.png 1058w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-using-ahrefs-page-explorer-to-uncover-675x425.png 675w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-using-ahrefs-page-explorer-to-uncover-768x483.png 768w\" sizes=\"auto, (max-width: 1058px) 100vw, 1058px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>It\u2019s a great way to jumpstart internal linking for a new site that isn\u2019t already ranking for keywords.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you\u2019re working on a site with URLs like example.com\/363863852itwiy (ew, I feel for you), you can also try a more advanced approach.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Nik Ranger blew my mind when I first saw her present on how she and the team at <a href=\"https:\/\/dejanmarketing.com\/internal-link-optimisation-ilo\/\">Dejan SEO<\/a> are using machine learning to automate internal linking at a large&nbsp;scale.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For instance, their innovative process:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Creates a link graph of an existing website<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Pairs the link graph with Search Console data<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Uses vector embeddings to incorporate a page\u2019s title, headings, and content into recommendations<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Recommends internal links and anchor text<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>The model they\u2019ve built can recommend internal links even if the URLs don\u2019t contain any words or contextual clues. Normally, finding appropriate internal links on sites with these issues is incredibly challenging, but clever uses of AI make it a lot easier!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As large language models improve their contextual understanding of language, we\u2019ll likely see more innovative use cases for SEO like&nbsp;this.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-seo\/\">14 Ways to Use AI for Better, Faster SEO<\/a><\/li>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/chatgpt-and-ahrefs\/\">How to Use Ahrefs and ChatGPT to Improve Your&nbsp;SEO<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/chatgpt-for-seo\/\">ChatGPT for SEO: 9 Best Use Cases (And 4 Suboptimal Ones)<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ahrefs-chatgpt-visualizations\/\">How to Visualize Ahrefs Data with ChatGPT<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<!-- \/wp:list-item -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><a id=\"post-180309-_dvfbcy5rjr8n\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Doubling down on revenue-generating content\"> 7. Doubling down on revenue-generating content&nbsp;<\/div><\/div><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Quality content was mentioned quite a lot overall.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>I struggled to see how creating quality content is an \u201cadvanced\u201d strategy. To me, it\u2019s an essential cornerstone of modern SEO, and you can\u2019t get results without it.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, I really liked the approaches some folks are taking to increase the revenue generation potential of their content strategies. This is what I think separates a basic content plan from an advanced one.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, the following content strategies were mentioned in the context of delivering results:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Product-led content (which we covered above)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Programmatic SEO (of the non-spammy variety)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Bottom-of-funnel content (to increase revenue)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Mid-funnel content (to get an edge over competitors)<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<blockquote class=\"small\"><div class=\"quote-content\"> I think [advanced SEO] is coming up with site-wide SEO strategies that move the needle - like creating new sections, doing programmatic content for BOFU keywords, doing product-led SEO on a site-wide level.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Ben Kazinik\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ben-kazinik.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Ben Kazinik,<\/span> <span class=\"quote-author-job\">Senior SEO Manager @  <a href=\"https:\/\/monday.com\" target=\"_blank\">Monday.com<\/a><\/span><\/div><\/div><\/blockquote>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/programmatic-seo\/\">Programmatic SEO, Explained for Beginners<\/a><\/li>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/full-funnel-marketing\/\">How to Build a Full-Funnel Marketing Strategy (w\/ Example)<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/mid-funnel-content\/\">How Mid-funnel Content Can Be Your Secret SEO Weapon<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<!-- \/wp:list-item -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><a id=\"post-180309-_dwhe1nt9dfog\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Optimizing multiple channels for maximum exposure to searchers\"> 8. Optimizing multiple channels for maximum exposure to searchers&nbsp;<\/div><\/div><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Incorporating other channels, like social media and Reddit, was mentioned by a number of people.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This one surprised me as something people consider \u201cadvanced\u201d SEO. Mainly because, for a long time, Google has been the dominant platform SEO folks focus on. But I\u2019m all for this shift. I think it\u2019s been a long time coming.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><a id=\"post-180309-_nztn6qcmds93\"><\/a>Using Reddit for keyword research<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>I really liked Andy Chadwick\u2019s process for <a href=\"https:\/\/www.keywordinsights.ai\/blog\/reddit-keyword-research\/\">using Reddit to find golden keyword opportunities<\/a>. His process is based on the premise that people ask for the same thing in many different ways.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>He uses this redundancy to his advantage by:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Identifying information gaps he can easily close<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Finding low-competition keywords that are overlooked by competitors<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>For instance, he shares a great example of the keyword \u201cdoes oat milk cause&nbsp;acne\u201d\u2026<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":180323} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"506\" class=\"wp-image-180323\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/keyword-metrics-relating-to-the-keyword-does-oat.png\" alt=\"Keyword metrics relating to the keyword &quot;does oat milk cause acne&quot; indicating a difficulty score of 0 and 50 searches per month.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/keyword-metrics-relating-to-the-keyword-does-oat.png 986w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/keyword-metrics-relating-to-the-keyword-does-oat-680x349.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/keyword-metrics-relating-to-the-keyword-does-oat-768x394.png 768w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>At first glance, it has a seemingly low search volume.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, this is deceptive because people search for answers to this question in a bunch of different ways and the sum total of all their searches will yield a much higher monthly search volume.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":180324} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"430\" height=\"425\" class=\"wp-image-180324\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/a-list-of-keywords-related-to-the-topic-of-whether.png\" alt=\"A list of keywords related to the topic of whether oat milk causes acne with a total monthly search volume of 140.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/a-list-of-keywords-related-to-the-topic-of-whether.png 430w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/a-list-of-keywords-related-to-the-topic-of-whether-120x120.png 120w\" sizes=\"auto, (max-width: 430px) 100vw, 430px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>Not to mention that Reddit ranks in the top three positions, with many people asking the same question in different ways:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":180325} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"363\" class=\"wp-image-180325\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-google-search-results-showing-reddit-an.png\" alt=\"Example of Google Search results showing Reddit and how multiple people ask the same question in different ways.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-google-search-results-showing-reddit-an.png 911w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-google-search-results-showing-reddit-an-680x271.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-google-search-results-showing-reddit-an-768x306.png 768w\" sizes=\"auto, (max-width: 911px) 100vw, 911px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>What\u2019s more fascinating, though, is that there\u2019s no competition for&nbsp;it.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With a difficulty score of 0, it shouldn\u2019t be too difficult for a new skincare brand to rank for this topic above more established competitors. It can also join the conversations on Reddit and provide a clear and trustworthy answer to plug this information gap.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This strategy, rolled out across dozens of similar low-competition topics, can become an easy way for new or establishing brands to enter a competitive market.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><a id=\"post-180309-_vb1gtyk77060\"><\/a>Using social media for&nbsp;SEO<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You can also use other social channels to help your SEO efforts. At Ahrefs, we use multiple channels to reach our audience like <a href=\"https:\/\/www.youtube.com\/c\/ahrefscom\">YouTube<\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/ahrefs\">LinkedIn<\/a>, <a href=\"https:\/\/www.facebook.com\/Ahrefs\/\">Facebook<\/a> and <a href=\"https:\/\/x.com\/ahrefs\">X<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>I reached out to Sam, the VP of Marketing here at Ahrefs. He also runs our YouTube channel, and he shared some tips you can try out if you want to expand your SEO skills by integrating social media.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As a simple process, you can start&nbsp;by:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Finding video keywords that relate to your existing blog content<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Repurposing your blog content into videos<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>For instance, check out your website\u2019s organic keywords in Ahrefs Site Explorer and filter for keywords in the top 10 positions only.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":180326} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1298\" height=\"982\" class=\"wp-image-180326\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/process-for-using-ahrefs-site-explorer-to-find-ke.png\" alt=\"Process for using Ahrefs' Site Explorer to find keywords in the top 10 positions.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/process-for-using-ahrefs-site-explorer-to-find-ke.png 1298w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/process-for-using-ahrefs-site-explorer-to-find-ke-562x425.png 562w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/process-for-using-ahrefs-site-explorer-to-find-ke-768x581.png 768w\" sizes=\"auto, (max-width: 1298px) 100vw, 1298px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>Remove any branded keywords and then copy the top 10,000 keywords:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":180327} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"268\" height=\"179\" class=\"wp-image-180327\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-feature-allowing-a-selection-of-up-to-100.png\" alt=\"Ahrefs' feature allowing a selection of up to 10,000 keywords.\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>Pop these into Keywords Explorer and check out the <strong>Traffic share by domain<\/strong> report for an idea of how well YouTube ranks for keywords in this&nbsp;list:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":180328} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"955\" height=\"700\" class=\"wp-image-180328\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-traffic-share-by-domain-report-showing-you.png\" alt=\"Ahrefs' Traffic Share by Domain report showing Youtube's metrics.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-traffic-share-by-domain-report-showing-you.png 955w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-traffic-share-by-domain-report-showing-you-580x425.png 580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-traffic-share-by-domain-report-showing-you-768x563.png 768w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>You can also use the SERP feature filter and include only keywords that contain a video on the&nbsp;SERP:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-180329\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/serp-feature-filter-in-ahrefs-with-videos-select.jpeg\" alt=\"SERP feature filter in Ahrefs with &quot;Videos&quot; selected.\" width=\"526\" height=\"488\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/serp-feature-filter-in-ahrefs-with-videos-select.jpeg 526w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/serp-feature-filter-in-ahrefs-with-videos-select-458x425.jpeg 458w\" sizes=\"auto, (max-width: 526px) 100vw, 526px\"><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Doing this gives you a feel for how video-friendly a particular topic is. You can also create a list of exact keywords to target with a video strategy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This method has helped Ahrefs get loads of high-retention views from search. We also pair this with native YouTube optimization to increase our organic visibility within the YouTube ecosystem.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But, when it comes to creating social media content from blogs, it\u2019s important that you don\u2019t just re-word the blog post. You\u2019ve got to match the content to the platform to retain your audience\u2019s attention.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, we\u2019ve published a handful of long-form blog posts on link building strategies and tactics. Each covers different angles, like:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/local-link-building\/\">9 Easy Local Link Building Tactics<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\">9 Easy Link Building Strategies (That Anyone Can&nbsp;Use)<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/high-quality-backlinks\/\">4 Tactics for High-Quality Backlinks That Move the Needle<\/a><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>However, Sam has also created a video but has selected an angle that\u2019s a better fit for audiences on YouTube:<\/p>\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-b5jmqig8fju\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-b5jmqig8fju\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/B5jmQig8FJU?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/B5jmQig8FJU?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p>And, we\u2019ve also published many social posts about it, adapting the content to fit the native audience of each platform, like <a href=\"https:\/\/www.linkedin.com\/posts\/ahrefs_did-you-know-most-link-building-tactics-activity-6887362685705560064-ORSy?utm_source=share&amp;utm_medium=member_desktop\">this short and sweet LinkedIn post<\/a>:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-180359\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-21-at-11.08.41-pm.png\" alt width=\"777\" height=\"940\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-21-at-11.08.41-pm.png 777w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-21-at-11.08.41-pm-351x425.png 351w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-21-at-11.08.41-pm-768x929.png 768w\" sizes=\"auto, (max-width: 777px) 100vw, 777px\"><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When integrating social media into your strategy, the end goal will often be about more than just rankings.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Conversion or leading someone closer to a conversion is more important in most&nbsp;cases.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<p>Here are some additional posts you can check out to learn more about how to incorporate social media into your SEO strategy.<\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/social-signals\/\">Why Social Signals Matter for SEO (It\u2019s Not a Ranking Factor)<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ahrefs-twitter-marketing-strategy\/\">Ahrefs\u2019 Twitter Marketing Strategy: Here\u2019s How We Do&nbsp;It<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\">YouTube SEO: How to Rank Your Videos From Start to Finish<\/a><\/li>\n<!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list -->\n\n<!-- wp:heading --><\/p>\n<\/div><\/div>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<h2 class=\"wp-block-heading\"><a id=\"post-180309-_vkfu3dxsyhyb\"><\/a>Key takeaways<\/h2>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Advanced SEO means different things to different people. However, one thing\u2019s clear.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Those who go beyond the basics are the ones who not only deliver better results to clients but also unlock more opportunities to grow in their careers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you\u2019d like to learn more advanced SEO tips from experts, come to <a href=\"https:\/\/ahrefs.com\/events\/evolve2024-singapore\">Ahrefs Evolve<\/a> \ud83d\ude09<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Most of the experts mentioned in this post will be there sharing their latest and greatest advice.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Having said that, it\u2019s also important to remember the basics. Never cut corners because you\u2019re chasing some new \u201cadvanced\u201d tactic. Rather, add advanced skills on top of the foundation of the tried-and-true fundamentals.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\"> I\u2019m not a fan of tactics, but I am all about consistently doing the basics - doing keyword research, creating solid content, making sure they are SEO friendly, and working hard to acquire links.<br><br>Doing this alone has lasted us decades in SEO, avoiding all the Google penalties along the&nbsp;way!&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Marcus Ho\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Marcus-Ho.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Marcus Ho,<\/span> <span class=\"quote-author-job\">Managing Director @  <a href=\"https:\/\/brewinteractive.com\/\" target=\"_blank\">Brew Interactive<\/a><\/span><\/div><\/div><\/blockquote>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you\u2019ve got thoughts to share or advanced techniques working well for you right now, reach out on <a href=\"https:\/\/www.linkedin.com\/in\/despina-gavoyannis\/\">LinkedIn<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>&nbsp;<\/p>\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>I received 107 replies and had the opportunity to explore where people draw the line between basic and advanced skills in our industry. Here\u2019s everything people considered advanced, ranked based on the frequency of mentions. If you\u2019re wondering how to<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":195,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[458],"class_list":["post-180309","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advanced SEO: My Top 8 Tactics Shared By 107 SEOs<\/title>\n<meta name=\"description\" content=\"I asked 107 SEOs to share advanced SEO tactics that are working for them. 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