{"id":180194,"date":"2024-09-23T05:00:15","date_gmt":"2024-09-23T10:00:15","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=180194"},"modified":"2025-09-09T08:26:11","modified_gmt":"2025-09-09T13:26:11","slug":"google-ai-overviews","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/google-ai-overviews\/","title":{"rendered":"Google AI Overviews: All You Need to&nbsp;Know"},"content":{"rendered":"<p><\/p>\n<div class=\"intro-txt\">Originally introduced as the Search Generative Experience (SGE) in 2023, Google\u2019s AI Overviews were officially launched in the U.S. on May 14,&nbsp;2024.<\/div>\n<p>\n\n<\/p>\n<p>It has seen tons and tons of changes since&nbsp;then.<\/p>\n<p>\n\n<\/p>\n<p>What do AI Overviews mean for SEO? Is SEO <em>finally <\/em>dead? Or is everything fine?<\/p>\n<p>\n\n<\/p>\n<p>Well, good news and bad news. Whether you like it or not, search <strong>has <\/strong>changed.<\/p>\n<p>\n\n<\/p>\n<p>Here\u2019s everything we know about Google\u2019s AI Overviews to&nbsp;date:<\/p>\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What are Google AI Overviews?\" data-section=\"what-are-google-ai-overviews\"><!-- notionvc: b21f923a-a903-4f4f-bdeb-1dad8274a6e2 -->\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-188228-_98d6c8h2wd9y\"><\/a>What are Google\u2019s AI Overviews?<\/h2>\n<\/div><\/div><!-- notionvc: 50ce9169-ed76-4df2-8e8d-2ebcb2fe7a57 -->\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<p>Google\u2019s AI Overviews are AI-generated summaries for search queries.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1854\" height=\"1844\" class=\"wp-image-188229\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/example-of-an-ai-overview.jpg\" alt=\"Example of an AI Overview\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/example-of-an-ai-overview.jpg 1854w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/example-of-an-ai-overview-427x425.jpg 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/example-of-an-ai-overview-768x764.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/example-of-an-ai-overview-1536x1528.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/example-of-an-ai-overview-120x120.jpg 120w\" sizes=\"auto, (max-width: 1854px) 100vw, 1854px\"><\/figure>\n<p>\n\n\n\n<\/p>\n<p>They appear above the traditional search results and provide a summarized answer in response to the query while pulling information from multiple sources. They also include links to sources for further reading.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Timeline of AI Overviews\u2019 rollout\" data-section=\"ai-overviews-rollout-timeline\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-188228-_px254ghc1blx\"><\/a>Timeline of AI Overviews\u2019 rollout<\/h2>\n<\/div><\/div>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"2048\" class=\"wp-image-188230\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/timeline-of-googles-ai-overviews-rollout.jpg\" alt=\"Timeline of Google's AI Overviews rollout\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/timeline-of-googles-ai-overviews-rollout.jpg 948w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/timeline-of-googles-ai-overviews-rollout-197x425.jpg 197w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/timeline-of-googles-ai-overviews-rollout-768x1659.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/timeline-of-googles-ai-overviews-rollout-711x1536.jpg 711w\" sizes=\"auto, (max-width: 948px) 100vw, 948px\"><\/figure>\n<p>\n\n\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>10 May 2023<\/strong> \u2014 Google <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\">announces the Search Generative Experience (SGE) experiment<\/a><\/li>\n\n\n\n<li><strong>25 May 2023<\/strong> \u2014 Google <a href=\"https:\/\/searchengineland.com\/google-opens-access-to-search-generative-experience-today-427572\">opens access to SGE<\/a> for users who signed up for the waitlist.<\/li>\n\n\n\n<li><strong>22 March 2024<\/strong> \u2014 Google <a href=\"https:\/\/searchengineland.com\/google-starts-testing-ai-overviews-from-sge-in-main-google-search-interface-438680\">starts testing AI Overviews in the main Google Search results<\/a>, even if you did not opt into&nbsp;SGE.<\/li>\n\n\n\n<li><strong>14 May 2024<\/strong> \u2014 Google officially <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-google-search-may-2024\/\">launches AI Overviews<\/a> for the U.S. Google also launches a new \u2018Web\u2019 filter for users who want only text-based webpages in search results.<\/li>\n\n\n\n<li><strong>24 May 2024<\/strong> \u2014 <a href=\"https:\/\/searchengineland.com\/google-ai-overview-fails-442575\">AI Overviews come under fire<\/a> for giving dangerous and wrong answers. For example, it recommended using non-toxic glue to give pizza sauce more tackiness, eating at least one small rock a day, and drinking urine to pass kidney stones quickly.<\/li>\n\n\n\n<li><strong>30 May 2024<\/strong> \u2014 Google responds to the brouhaha by <a href=\"https:\/\/searchengineland.com\/google-explains-how-it-is-improving-its-ai-overviews-442800\">explaining how it intends to improve AI Overviews<\/a>.<\/li>\n\n\n\n<li><strong>15 Aug 2024 \u2014 <\/strong>Google expands AI Overviews to six more countries: <a href=\"https:\/\/blog.google\/products\/search\/new-ways-to-connect-to-the-web-with-ai-overviews\/\">the UK, India, Japan, Indonesia, Mexico, and Brazil<\/a>. It also begins showing <a href=\"https:\/\/www.seroundtable.com\/google-testing-ai-overviews-incognito-37907.html\">AI Overviews for Incognito mode<\/a> and users who are not signed in. Additionally, it launches the ability to \u201csave\u201d a specific AI Overview and tests adding links to relevant web pages directly within the text of AI Overviews.<\/li>\n\n\n\n<li><strong>23 Aug 2024<\/strong> \u2014 Google\u2019s John Mueller confirms that <a href=\"https:\/\/www.searchenginejournal.com\/google-confirms-ai-overviews-affected-by-core-updates\/525239\/\">AI Overviews are affected by core updates<\/a>.<\/li>\n\n\n\n<li><strong>28 October 2024<\/strong> \u2014 Google <a href=\"https:\/\/blog.google\/products\/search\/ai-overviews-search-october-2024\/\">expands AI Overviews<\/a> to more than 100 countries and territories around the world. This expansion also adds support for multiple languages: English, Hindi, Indonesian, Japanese, Portuguese, and Spanish. Google also rolled out a new desktop design with a right-hand panel of source links for AI Overviews, and officially launched in-line links within the AI summary text for all&nbsp;users.<\/li>\n\n\n\n<li><strong>5 March 2025<\/strong> \u2014 Google <a href=\"https:\/\/blog.google\/products\/search\/ai-mode-search\/\">announces<\/a> an upgrade to AI Overviews. AI Overviews in the U.S. are now powered by Gemini 2.0, a more advanced model, which improves quality and allows AI Overviews to appear for more complex queries (e.g., coding questions, advanced math, and even some multimodal queries with images). Google also announces a new feature called <a href=\"https:\/\/ahrefs.com\/blog\/google-ai-mode\/\">AI Mode<\/a> as a Labs experiment. With AI Mode, you\u2019ll be able to ask complex, multi-part questions and ask follow-ups to dig deeper.<\/li>\n\n\n\n<li><strong>25 March 2025<\/strong> \u2014 Google <a href=\"https:\/\/blog.google\/feed\/were-bringing-the-helpfulness-of-ai-overviews-to-more-countries-in-europe\/\">expands<\/a> AI Overviews to more countries in Europe: Austria, Belgium, Germany, Ireland, Italy, Poland, Portugal, Spain, and Switzerland. This expansion also added new supported languages, such as German, Italian, Polish, and French (via Switzerland). Due to regulatory considerations, Google rolled this out in Europe to signed-in users aged 18+&nbsp;only.<\/li>\n\n\n\n<li><strong>11 April 2025<\/strong> \u2014 Google <a href=\"https:\/\/www.seroundtable.com\/google-ai-overviews-links-search-results-39221.html\">confirms<\/a> that AI Overviews links to their own search results.<\/li>\n\n\n\n<li><strong>23 April 2025<\/strong> \u2014 Google <a href=\"https:\/\/support.google.com\/youtube\/thread\/18138167?hl=en&amp;msgid=340138072\">begins testing<\/a> AI Overviews on YouTube.<\/li>\n\n\n\n<li><strong>20 May 2025<\/strong> \u2014 Google <a href=\"https:\/\/blog.google\/products\/search\/google-search-ai-mode-update\/\">rolls out<\/a> AI mode to everyone in the U.S.<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>Google\u2019s iterative approach means AI Overviews are continually being refined. Expect the feature to keep changing.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why should you care about AI Overviews?\" data-section=\"why-AI-overviews\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-188228-_fh7jifc6bmoc\"><\/a>Why should you care about AI Overviews?<\/h2>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>The extensive rollout already proves that Google is all-in on AI Overviews. Coupled with Google\u2019s AI Mode experiment, search, or at least Google Search, is about to change <em>a lot<\/em>.<\/p>\n<p>\n\n<\/p>\n<p>Currently, Google still <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\">has<\/a> the largest market share in the world. And will likely <a href=\"https:\/\/sparktoro.com\/blog\/new-research-so-far-ai-is-not-disrupting-search-or-making-a-dent-in-google\/\">still be<\/a> in the foreseeable future.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" class=\"wp-image-188231\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart-of-search-activity-on-major-platforms.png\" alt=\"Chart of search activity on major platforms\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart-of-search-activity-on-major-platforms.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart-of-search-activity-on-major-platforms-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/chart-of-search-activity-on-major-platforms-768x432.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\"><\/figure>\n<p>\n\n\n\n<\/p>\n<p>So, if you want to continue to get traffic from Google, you need to pay attention to Google\u2019s AI Overviews and other AI experiments.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How do AI Overviews work?\" data-section=\"how-ai-overviews-work\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-188228-_4rgzxd8p1pbo\"><\/a>How do AI Overviews work?<\/h2>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>At a high level, Google\u2019s AI Overviews use a technique called retrieval-augmented generation (RAG). This means the AI doesn\u2019t just rely on its pre-trained knowledge (which could be outdated or generic). Instead, it actively retrieves fresh information from the web and uses that to construct its answer.<\/p>\n<p>\n\n<\/p>\n<p>AI Overviews is <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-google-search-may-2024\/\">powered by Google\u2019s own LLM, Gemini<\/a>. Thanks to Rich Sanger, who looked at <a href=\"https:\/\/patents.google.com\/patent\/US11769017B1\/en\">Google\u2019s patent<\/a>, we have an idea of how Google\u2019s AI Overviews work:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>You enter a search query.<\/li>\n\n\n\n<li>Google\u2019s LLMs work to understand the context and intent of your&nbsp;query.<\/li>\n\n\n\n<li>Google\u2019s systems then fetch relevant content from the index. It also considers related searches or what others tend to click on for similar queries.<\/li>\n\n\n\n<li>Alarge language model (LLM)\u2014like Google\u2019s Gemini\u2014takes all that collected information and synthesizes a summary answer. This summary aims to directly address your query in a helpful way, often combining points from several sources.<\/li>\n\n\n\n<li>Google then attaches citations (links) to the actual source web pages within the AI-generated response. This is what Google refers to as <a href=\"https:\/\/cloud.google.com\/vertex-ai\/generative-ai\/docs\/grounding\/overview\">\u201cgrounding\u201d<\/a> the answer. Grounding helps ensure accuracy and lets users click through to verify information.<\/li>\n\n\n\n<li>Over time, the system learns from user interactions. If users consistently click one of the cited sources in the Overview, or ignore the Overview and click a certain result instead, Google can adjust future outputs accordingly.<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1795\" height=\"736\" class=\"wp-image-188232\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/how-google-gemini-generates-ai-overviews-from-que.png\" alt=\"How Google Gemini generates AI Overviews: From Query to Summary\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/how-google-gemini-generates-ai-overviews-from-que.png 1795w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/how-google-gemini-generates-ai-overviews-from-que-680x279.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/how-google-gemini-generates-ai-overviews-from-que-768x315.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/how-google-gemini-generates-ai-overviews-from-que-1536x630.png 1536w\" sizes=\"auto, (max-width: 1795px) 100vw, 1795px\"><\/figure>\n<p>\n\n\n\n<\/p>\n<p>Google has noted that AI Overviews can be context-aware and user-aware. For example, if you\u2019re signed in, it might use your recent searches or location to fine-tune the answer.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richsanger.com\/how-googles-ai-overview-works-for-seo\/\">How Does Google AI Overview Work? An In-Depth Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richsanger.com\/google-ai-overviews-the-role-of-large-language-models-and-google-gemini\/\">Google AI Overviews: The Role of Large Language Models and Google Gemini<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How does AI Overviews impact the SERPs?\" data-section=\"ai-overviews-impact-on-serps\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-188228-_hcnpon4u86tl\"><\/a>How does AI Overviews impact the&nbsp;SERPs?<\/h2>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>AI Overviews have been one of the most significant changes to the SERPs in recent years. Countless studies have been conducted to observe their impact on search results.<\/p>\n<p>\n\n<\/p>\n<p>Here\u2019s what we know so&nbsp;far:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>AI Overviews reduce clicks by 34.5%.<\/li>\n\n\n\n<li>AI Overviews have grown by 116% since the March Core Update.<\/li>\n\n\n\n<li>AI Overviews show for 9.46% of all keywords and 16% in the U.S. on desktop.<\/li>\n\n\n\n<li>AI Overviews show for 54.61% or more of all Google searches by volume.<\/li>\n\n\n\n<li>AI Overviews show for ~12.5-16.5% of searches in countries where they rolled out.<\/li>\n\n\n\n<li>The top 50 domains have 28.90% of all mentions, based on our analysis of 55.8M&nbsp;AIOs.<\/li>\n\n\n\n<li>AI Overviews show more than normal for informational queries, longer search queries, and queries with higher search volumes.<\/li>\n\n\n\n<li>AIOs show up less than normal for branded queries, local queries, and shorter search queries.<\/li>\n\n\n\n<li>7 in 10 searchers never read past the first third of an&nbsp;AIO.<\/li>\n\n\n\n<li>Younger mobile users embrace AI answers and social proof while older searchers still dig for blue links and authority sites<\/li>\n\n\n\n<li>Reddit threads, YouTube demos, and forum posts soak up roughly a third of the traffic that AIO leaves behind.<\/li>\n<\/ul>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul class=\"wp-block-list\">\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\">AI Overviews Reduce Clicks by 34.5%<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-growth\/\">AI Overviews Have Doubled (25M AIOs Analyzed)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/insights-from-56-million-ai-overviews\/\">Insights From 55.8M AI Overviews Across 590M Searches\u2014A Study by Ahrefs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.growth-memo.com\/p\/the-first-ever-ux-study-of-googles\">The First-Ever Ux Study Of Google\u2019s Ai Overviews: The Data We\u2019ve All Been Waiting For<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to track and measure the impact of AI Overviews\" data-section=\"how-to-track-ai-overviews\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-188228-_i1ollgnkl80y\"><\/a>How to track and measure the impact of AI Overviews<\/h2>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>Unfortunately for all of us, Google will not distinguish between AI Overviews and organic search in Google Search Console. They will <a href=\"https:\/\/searchengineland.com\/google-rolls-out-ai-overviews-in-us-with-more-countries-coming-soon-440418\">lump all the impressions and clicks together<\/a>.<\/p>\n<p>\n\n<\/p>\n<p>So, if you\u2019d like to track the visibility of AI Overviews, you\u2019ll have to use a third-party tool like Ahrefs.<\/p>\n<p>\n\n<\/p>\n<p>For example, if you enter your domain into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and go to the <strong>Organic keywords <\/strong>report, you can filter for keywords where you\u2019re ranking in the AI Overview (or&nbsp;not!):<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"1472\" class=\"wp-image-188233\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/filter-for-keywords-where-you-rank-in-the-ai-overv.png\" alt=\"Filter for keywords where you rank in the AI Overviews in Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/filter-for-keywords-where-you-rank-in-the-ai-overv.png 1360w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/filter-for-keywords-where-you-rank-in-the-ai-overv-393x425.png 393w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/filter-for-keywords-where-you-rank-in-the-ai-overv-768x831.png 768w\" sizes=\"auto, (max-width: 1360px) 100vw, 1360px\"><\/figure>\n<p>\n\n\n\n<\/p>\n<p>You can also use <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a> to track your brand mentions in AI Overviews:<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"1062\" class=\"wp-image-188234\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/brand-radar-shows-you-mentions-of-your-brands-in-a.png\" alt=\"Brand Radar shows you mentions of your brands in AI Overviews\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/brand-radar-shows-you-mentions-of-your-brands-in-a.png 1672w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/brand-radar-shows-you-mentions-of-your-brands-in-a-669x425.png 669w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/brand-radar-shows-you-mentions-of-your-brands-in-a-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/brand-radar-shows-you-mentions-of-your-brands-in-a-768x488.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/brand-radar-shows-you-mentions-of-your-brands-in-a-1536x976.png 1536w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\"><\/figure>\n<p>\n\n\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1628\" height=\"1288\" class=\"wp-image-188235\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/brand-mentions-found-in-ai-overviews.jpg\" alt=\"Brand mentions found in AI Overviews\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/brand-mentions-found-in-ai-overviews.jpg 1628w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/brand-mentions-found-in-ai-overviews-537x425.jpg 537w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/brand-mentions-found-in-ai-overviews-768x608.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/brand-mentions-found-in-ai-overviews-1536x1215.jpg 1536w\" sizes=\"auto, (max-width: 1628px) 100vw, 1628px\"><\/figure>\n<p>\n\n\n\n<\/p>\n<p>You can also see how you\u2019re sizing up in AI Overviews against your competitors:<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2042\" height=\"1732\" class=\"wp-image-188236\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/brand-radar-shows-you-how-you-size-up-against-your.jpg\" alt=\"Brand Radar shows you how you size up against your competitors in AI Overviews\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/brand-radar-shows-you-how-you-size-up-against-your.jpg 2042w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/brand-radar-shows-you-how-you-size-up-against-your-501x425.jpg 501w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/brand-radar-shows-you-how-you-size-up-against-your-768x651.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/brand-radar-shows-you-how-you-size-up-against-your-1536x1303.jpg 1536w\" sizes=\"auto, (max-width: 2042px) 100vw, 2042px\"><\/figure>\n<p>\n\n\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2034\" height=\"1304\" class=\"wp-image-188237\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/how-you-show-up-against-your-competitors-in-ai-ove.jpg\" alt=\"How you show up against your competitors in AI Overviews\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/how-you-show-up-against-your-competitors-in-ai-ove.jpg 2034w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/how-you-show-up-against-your-competitors-in-ai-ove-663x425.jpg 663w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/how-you-show-up-against-your-competitors-in-ai-ove-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/how-you-show-up-against-your-competitors-in-ai-ove-768x492.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/how-you-show-up-against-your-competitors-in-ai-ove-1536x985.jpg 1536w\" sizes=\"auto, (max-width: 2034px) 100vw, 2034px\"><\/figure>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How can I optimize for AI Overviews?\" data-section=\"how-to-optimize-for-ai-overviews\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-188228-_d40zlig7r9jg\"><\/a>How can I optimize for AI Overviews?<\/h2>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>Considering that Google seems to be aligning AI Overviews with organic results, your best bet is to continue following <a href=\"https:\/\/ahrefs.com\/blog\/seo-best-practices\/\">SEO best practices<\/a> and aim to rank high on Google itself.<\/p>\n<p>\n\n<\/p>\n<p>In fact, if we look at Rich Sanger\u2019s <a href=\"https:\/\/richsanger.com\/google-ai-overview-study-link-selection-based-on-related-queries\/\">recommendations from his latest study on AIOs<\/a>, you\u2019d find that it is essentially <a href=\"https:\/\/ahrefs.com\/seo\/seo-basics\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-basics\/\">SEO basics<\/a>:<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1212\" height=\"1542\" class=\"wp-image-188238\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/rich-sangers-recommendations-for-ai-overviews-opt.jpg\" alt=\"Rich Sanger's recommendations for AI Overviews optimization\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/rich-sangers-recommendations-for-ai-overviews-opt.jpg 1212w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/rich-sangers-recommendations-for-ai-overviews-opt-334x425.jpg 334w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/rich-sangers-recommendations-for-ai-overviews-opt-768x977.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/rich-sangers-recommendations-for-ai-overviews-opt-1207x1536.jpg 1207w\" sizes=\"auto, (max-width: 1212px) 100vw, 1212px\"><\/figure>\n<p>\n\n\n\n<\/p>\n<p>In short, even though Google has now introduced AI Overviews, the fundamentals of SEO are still the same. You need&nbsp;to:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Do keyword research<\/li>\n\n\n\n<li>Make content users want to see by matching search intent<\/li>\n\n\n\n<li>Ensure the content is comprehensive and fulfills <a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">E-E-A-T<\/a><\/li>\n\n\n\n<li>Build links<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>This applies beyond AI Overviews. If your concern is to improve overall LLM visibility, your best bet is still great SEO done&nbsp;well.<\/p>\n<p>\n\n<\/p>\n<p>Read this post from our Director of Content Marketing Ryan Law to find out&nbsp;why:<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/geo-is-just-seo\/\">GEO, LLMO, AEO\u2026 It\u2019s All Just&nbsp;SEO<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>However, given that the overlap is still not 100%, it could suggest a potential avenue for <a href=\"https:\/\/www.animalz.co\/blog\/information-gain\/\">\u2018information gain<\/a>\u2019 to be rewarded. To put it in layman\u2019s terms, Google wants to reward new information, not copycat content.<\/p>\n<p>\n\n<\/p>\n<p>In fact, when <a href=\"https:\/\/richsanger.com\/ai-overview-optimization-insights-from-googles-patent\/\">Rich Sanger analyzed the patent<\/a>, it suggested that Google was indeed looking for diversity:<\/p>\n<p>\n\n<\/p>\n<p>\u201cBut understand that the AI Overview doesn\u2019t only provide documents from the top sources for that query. <strong>It seeks out diversity. If the top-ranked content for that query is homogenous, it will move on to closely related queries.<\/strong> Earning top page rankings along with visibility in the AI Overview for targeted queries is the best case scenario.\u201d<\/p>\n<p>\n\n<\/p>\n<p>How can you add \u2018information gain\u2019 to your content? There are three&nbsp;ways:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Experimentation<\/strong> \u2014 Go into the real world, test ideas, and collect data that no one else&nbsp;has.<\/li>\n\n\n\n<li><strong>Experience<\/strong> \u2014 Actually experience the thing you\u2019re making content about.<\/li>\n\n\n\n<li><strong>Effort<\/strong> \u2014 Go beyond others and make better things or things that are more than words on a&nbsp;page.<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>Ryan expands on each concept in <a href=\"https:\/\/ahrefs.com\/blog\/how-to-stand-out-from-ai-content\/\">his article on standing out from AI content<\/a>. I highly recommend reading it.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Can I opt out of ranking for AI Overviews?\" data-section=\"opt-out-AI-overviews\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-188228-_qndaotysyrfa\"><\/a>Can I opt out of ranking for AI Overviews?<\/h2>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>Are you upset that Google is \u2018stealing\u2019 your content to train their AI models?<\/p>\n<p>\n\n<\/p>\n<p><strong>The bad news<\/strong>: You can\u2019t opt out of AI Overviews, as Google considers it a search feature.<\/p>\n<p>\n\n<\/p>\n<p><strong>The good news<\/strong>: You can block Google using the standard methods of <a href=\"https:\/\/ahrefs.com\/blog\/meta-robots\/\">noindexing your pages<\/a> or using <a href=\"https:\/\/ahrefs.com\/blog\/robots-txt\/\">robots.txt<\/a>. Bear in mind that this is a drastic measure, as it prevents Google from both showing your content in AI Overviews and the&nbsp;SERPs.<\/p>\n<p>\n\n<\/p>\n<p>However, Google does provide an alternative method: <a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/09\/more-controls-on-search\">\u2018preview controls\u2019<\/a>, which are a way to tell Google not to provide a snippet in the SERPs or limit the amount of content that can be&nbsp;used.<\/p>\n<p>\n\n<\/p>\n<p>Glenn Gabe <a href=\"https:\/\/www.gsqi.com\/marketing-blog\/how-to-remove-content-and-links-from-google-ai-overviews\/\">ran an experiment<\/a> to test whether Google would respect this.<\/p>\n<p>\n\n<\/p>\n<p>The result? It did, but it took some time (and even a ping to Google\u2019s John Mueller) for it to finally work. Regardless, it is an option if you want to opt out of AI Overviews.<\/p>\n<p>\n\n<\/p>\n<p>Though there are \u2018consequences\u2019 (i.e. no search snippet), as Glenn Gabe discovered:<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"509\" class=\"wp-image-188239\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/how-glenn-gabes-article-looks-on-the-serps-after.png\" alt=\"How Glenn Gabe's article looks on the SERPs after nosnippet\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/how-glenn-gabes-article-looks-on-the-serps-after.png 720w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/05\/how-glenn-gabes-article-looks-on-the-serps-after-601x425.png 601w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\"><\/figure>\n<p>\n\n\n\n<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-188228-_pyp9o5twas1r\"><\/a>Final thoughts<\/h2>\n<p>\n\n<\/p>\n<p>This is everything we know about Google\u2019s AI Overviews so far. But expect many things to change as Google continues to experiment.<\/p>\n<p>\n\n<\/p>\n<p>However, whether it\u2019s organic search results or AI Overviews, good SEO doesn\u2019t change. So, carry on with executing the fundamentals of SEO to perfection.<\/p>\n<p>\n\n<\/p>\n<p>Did I miss anything? Let me know on <a href=\"https:\/\/x.com\/siquanong\">X<\/a> or <a href=\"https:\/\/www.linkedin.com\/in\/si-quan-ong\/\">LinkedIn<\/a>.&nbsp;<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>It has seen tons and tons of changes since&nbsp;then. What do AI Overviews mean for SEO? Is SEO finally dead? Or is everything fine? Well, good news and bad news. Whether you like it or not, search has changed. Here\u2019s<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[339],"class_list":["post-180194","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google AI Overviews: All You Need to Know<\/title>\n<meta name=\"description\" content=\"What we know about Google&#039;s AI Overviews search feature to date.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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