{"id":179981,"date":"2024-09-17T08:21:59","date_gmt":"2024-09-17T13:21:59","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=179981"},"modified":"2024-12-01T13:15:14","modified_gmt":"2024-12-01T18:15:14","slug":"search-intent-shift","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/search-intent-shift\/","title":{"rendered":"Shift Happens: 7 Examples of Search Intent Shift (+ How To Identify It)"},"content":{"rendered":"
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Google\u2019s search results aren\u2019t<\/em> set in stone\u2014they\u2019re always changing.<\/p>\n\n<\/div>\n\n

But when there\u2019s a major change in search intent<\/a> for a keyword, the top websites can lose rankings through no fault of their own if they don\u2019t match the new dominant search intent. I call this phenomenon search intent shift.<\/p>\n\n\n\n

In this article, I\u2019ll share seven examples of search intent shift and show how to use Ahrefs to identify it.<\/p>\n\n\n

Contents<\/div><\/span><\/span><\/span><\/a><\/div>\n\n\n\n

Search intent shifts happen because words change meaning over time, and Google needs to reflect this change\u2014otherwise, it can\u2019t fulfill its mission to provide the best search results for its users.<\/p>\n\n

Sidenote.<\/div>\n\n

I found these search intent shift examples by using the Identify Intents feature in Keywords Explorer\u2019s<\/a> SERP Overview.<\/p>\n\n\n\n

To use this feature:<\/p>\n\n\n\n

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  1. Enter a keyword in Keywords Explorer<\/strong><\/a><\/li>\n\n\n\n
  2. Scroll down to the SERP Overview<\/li>\n\n\n\n
  3. Select two dates to compare<\/li>\n\n\n\n
  4. Click the \u2728 Identify Intents button<\/li>\n\n\n\n
  5. Toggle between the dates and compare the most popular search intents<\/li>\n<\/ol>\n\n

    \"Identify<\/p>\n<\/div>\n\n

    Here are seven examples of search intent shift.<\/p>\n\n