{"id":179704,"date":"2024-09-11T10:02:02","date_gmt":"2024-09-11T15:02:02","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=179704"},"modified":"2024-10-04T10:31:51","modified_gmt":"2024-10-04T15:31:51","slug":"entity-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/entity-seo\/","title":{"rendered":"Stop Overcomplicating Things. Entity SEO is Just&nbsp;SEO"},"content":{"rendered":"\n<div class=\"intro-txt\">\u201cEntity SEO\u201d.<\/div>\n\n\n\n<p>Sounds scary, doesn\u2019t it? Not only does the word \u201centity\u201d sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list. You\u2019re barely afloat when it comes to <a href=\"https:\/\/ahrefs.com\/seo\">SEO<\/a>, but ohgawd here comes one more new thing to dedicate your scarce resources.<\/p>\n\n\n\n<p>I have good news for you though: You don\u2019t have to do entity SEO.<\/p>\n\n\n\n<p>Why? Because you\u2019re probably <em>already <\/em>doing it.<\/p>\n\n\n\n<p>Let\u2019s start from the beginning.<\/p>\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div><!-- notionvc: de8c6797-b46b-4738-9678-3dc02b0107c8 -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Entity SEO, briefly explained\" data-section=\"what-is-entity-seo\"><!-- notionvc: f2a22974-3ad5-410b-b2e0-3848ed1fce52 -->\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-179704-_1cbydhe8732m\"><\/a>Entity SEO, briefly explained<\/h2>\n<\/div><\/div><!-- notionvc: c297fdd0-699b-4ac2-aba3-a036c7ccebf6 -->\n\n\n\n<p>In 2012, Google <a href=\"https:\/\/blog.google\/products\/search\/introducing-knowledge-graph-things-not\/\">announced<\/a> the Knowledge Graph. The <a href=\"https:\/\/ahrefs.com\/blog\/google-knowledge-graph\/\">Knowledge Graph<\/a> is a knowledge base of entities and the relationships between them.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-179725\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/1-entity-seo.jpg\" alt=\"What Google's Knowledge graph looks like\" width=\"1900\" height=\"2558\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/1-entity-seo.jpg 1900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/1-entity-seo-316x425.jpg 316w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/1-entity-seo-768x1034.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/1-entity-seo-1141x1536.jpg 1141w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/1-entity-seo-1521x2048.jpg 1521w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\"><\/figure>\n\n\n\n<p>An entity is any object or concept that can be distinctly identified. This includes tangibles like people, places, and organizations, and intangibles like colors, concepts, and feelings.<\/p>\n\n\n\n<p>For example, the footballer Federico Chiesa is an entity:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1194\" height=\"814\" class=\"wp-image-179706\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-footballer-federico-chiesa-is-an-entity.jpg\" alt=\"The footballer Federico Chiesa is an entity\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-footballer-federico-chiesa-is-an-entity.jpg 1194w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-footballer-federico-chiesa-is-an-entity-623x425.jpg 623w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-footballer-federico-chiesa-is-an-entity-768x524.jpg 768w\" sizes=\"auto, (max-width: 1194px) 100vw, 1194px\"><\/figure>\n\n\n\n<p>So is the famous British-Indian restaurant Dishoom:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"792\" class=\"wp-image-179707\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-british-indian-restaurant-dishoom-is-an-entity.jpg\" alt=\"The British-Indian restaurant Dishoom is an entity\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-british-indian-restaurant-dishoom-is-an-entity.jpg 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-british-indian-restaurant-dishoom-is-an-entity-644x425.jpg 644w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-british-indian-restaurant-dishoom-is-an-entity-768x507.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n\n\n\n<p>Entities are connected by edges, which describe the relationships between them.<\/p>\n\n\n\n<p>Introducing the Knowledge Graph helped improve Google\u2019s search results because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google could better understand search intent<\/strong> \u2014 People search for the same thing but describe it in different ways. Google can now understand this and serve the same results.<\/li>\n\n\n\n<li><strong>It reduced reliance on keyword matching<\/strong> \u2014 Matching the number of keywords on a page doesn\u2019t guarantee relevance; also it prevents crafty SEOs from <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/keyword-stuffing\">keyword stuffing<\/a>.<\/li>\n\n\n\n<li><strong>It reduced Google\u2019s computational load<\/strong> \u2014 The Internet is virtually infinite and Google simply cannot understand the meaning of every word, paragraph, webpage, and website. Entities provide a structure where Google can improve understanding while minimizing load.<\/li>\n<\/ul>\n\n\n\n<p>For example, even though we didn\u2019t mention the actor\u2019s name, Google can understand we\u2019re looking for Harrison Ford and therefore shows his filmography:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"922\" class=\"wp-image-179708\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-understands-harrison-ford-as-an-entity-and.jpg\" alt=\"Google understands Harrison Ford as an entity and can show us his filmography\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-understands-harrison-ford-as-an-entity-and.jpg 1422w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-understands-harrison-ford-as-an-entity-and-655x425.jpg 655w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-understands-harrison-ford-as-an-entity-and-768x498.jpg 768w\" sizes=\"auto, (max-width: 1422px) 100vw, 1422px\"><\/figure>\n\n\n\n<p>That\u2019s because Hans Solo and Harrison Ford are closely connected entities in the Knowledge Graph. Google shows Knowledge Graph data in SERP features like Knowledge Panels and Knowledge Cards.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1342\" class=\"wp-image-179709\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-shows-a-knowledge-panel-for-apple-the-tech.jpg\" alt=\"Google shows a knowledge panel for Apple, the technology company\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-shows-a-knowledge-panel-for-apple-the-tech.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-shows-a-knowledge-panel-for-apple-the-tech-649x425.jpg 649w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-shows-a-knowledge-panel-for-apple-the-tech-768x503.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-shows-a-knowledge-panel-for-apple-the-tech-1536x1007.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>With this knowledge, we can then define entity SEO as optimizing your website or webpages for such entities.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why you don\u2019t have to \u2018do\u2019 entity SEO\" data-section=\"why-you-dont-have-to-do-entity-seo\"><!-- notionvc: 844ef775-08f6-4918-a0d0-6d51b6627d46 -->\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-179704-_gq5sx3gen895\"><\/a>Why you don\u2019t have to \u2018do\u2019 entity SEO<\/h2>\n<\/div><\/div><!-- notionvc: 5f632fbf-aecc-4146-ab03-24543abdbe8d -->\n\n\n\n<p>If Google has moved to entity-oriented search, then entity SEO is just SEO. As my colleague <a href=\"https:\/\/www.linkedin.com\/in\/patrickstox\">Patrick Stox<\/a> says, \u201cThe entity identification part is more on Google\u2019s end than on our&nbsp;end.\u201d<\/p>\n\n\n\n<p>I mean, if you look at the \u2018entity SEO\u2019 tactics you find in blog posts, you\u2019ll discover that they\u2019re mostly just SEO tactics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Earn a Wikipedia page<\/li>\n\n\n\n<li>Create a Google Business Profile<\/li>\n\n\n\n<li>Add internal links<\/li>\n\n\n\n<li>Create all digital assets Google is representing on the page (e.g., videos, images, Twitter)<\/li>\n\n\n\n<li>Develop topical authority<\/li>\n\n\n\n<li>Include semantically related words on a&nbsp;page<\/li>\n\n\n\n<li>Add schema markup<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s be honest. If you\u2019re serious about SEO and are investing in it, then it\u2019s likely you\u2019re already doing most of the&nbsp;above.<\/p>\n\n\n\n<p>Regardless of entities, wouldn\u2019t you want a <a href=\"https:\/\/ahrefs.com\/blog\/how-to-create-a-wikipedia-page\/\">Wikipedia page<\/a>? After all, it confers benefits beyond \u201centity SEO\u201d. Brand recognition, backlinks from one of the world\u2019s most authoritative sites (albeit <a href=\"https:\/\/ahrefs.com\/blog\/nofollow-links\/\">nofollow<\/a>)\u2014any company would want&nbsp;that.<\/p>\n\n\n\n<p>If you\u2019re a local business, you\u2019ve probably created a <a href=\"https:\/\/ahrefs.com\/blog\/google-my-business\/\">Google Business Profile<\/a>. Adding <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a> is just SEO&nbsp;101.<\/p>\n\n\n\n<p>And billions of blistering barnacles, creating all digital assets Google wants to see, like images and videos, is practically <a href=\"https:\/\/ahrefs.com\/blog\/marketing-101\/\">marketing 101<\/a>. If you\u2019re a Korean recipe site and want to be associated with the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Kimchi-jjigae\">kimchi jjigae entity<\/a>, wouldn\u2019t you <em>already <\/em>know you need to make a video and have photos of the cooking process?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1647\" class=\"wp-image-179710\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-shows-images-in-the-knowledge-panel-for-the.jpg\" alt=\"Google shows images in the knowledge panel for the entity kimchi jjigae\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-shows-images-in-the-knowledge-panel-for-the.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-shows-images-in-the-knowledge-panel-for-the-528x425.jpg 528w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-shows-images-in-the-knowledge-panel-for-the-768x618.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-shows-images-in-the-knowledge-panel-for-the-1536x1235.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>When I started my breakdance site years ago, I knew nothing about SEO and content marketing but I still <strong>knew <\/strong>I needed to make YouTube videos. Because guess what? It\u2019s hard to learn breakdancing from words. I don\u2019t think I needed an entity SEO to tell me&nbsp;that.<\/p>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/topical-authority\/\">Topical authority<\/a> is an SEO concept where a website aims to become the go-to authority on one or more topics. Call me crazy, but it feels like blogging 101. Read most <a href=\"https:\/\/ahrefs.com\/blog\/start-a-blog\/\">guides on how to start a blog<\/a> and I\u2019m sure you\u2019ll find a subheading called \u201cniche down\u201d. And once you niche down, it\u2019s inevitable you\u2019ll create content surrounding that one&nbsp;topic.<\/p>\n\n\n\n<p>If I start a breakdance site, what are the chances I\u2019ll write about contemporary dance or pop art? Pretty low.<\/p>\n\n\n\n<p>In fact, topical authority is similar to the <a href=\"https:\/\/www.nateliason.com\/blog\/wiki-strategy\">Wiki Strategy<\/a>, which Nat Eliason wrote about in 2017. There wasn\u2019t a single mention of entities. It was just the right way to make content for the Internet.<\/p>\n\n\n\n<p>I think the biggest problem here isn\u2019t entities versus keywords or that topical authority is a brand-new strategy. It\u2019s simply that many SEOs are driven by short-sightedness or the wrong incentives.<\/p>\n\n\n\n<p>You can target a whole bunch of unrelated keywords that have high search volume, gain incredible amounts of search traffic, and brag about how successful you are as an&nbsp;SEO.<\/p>\n\n\n\n<p>Some of the pages sending HubSpot the most search traffic has barely anything to do with their core product. A page on how to type the shrug emoji? The most famous quotes?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"682\" class=\"wp-image-179711\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/hubspots-top-pages-that-sends-them-the-most-searc.png\" alt=\"HubSpot's top pages that sends them the most search traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/hubspots-top-pages-that-sends-them-the-most-searc.png 1100w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/hubspots-top-pages-that-sends-them-the-most-searc-680x422.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/hubspots-top-pages-that-sends-them-the-most-searc-768x476.png 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\"><\/figure>\n\n\n\n<p>This is not to single out HubSpot\u2014I\u2019m sure they have their reasons, as <a href=\"https:\/\/ahrefs.com\/blog\/why-big-companies-make-bad-content\/\">explored by Ryan here<\/a>\u2014but to illustrate that many companies do the exact same thing. And when Google stops rewarding this behavior, all of a sudden companies realise they do need to write about their core competencies. They need to \u201cbuild topical authority\u201d.<\/p>\n\n\n\n<p>I don\u2019t want to throw the baby out with the bathwater because I do see value in the last two \u2018entity SEO tactics\u2019. But again, if you\u2019re doing something similar to the Wiki Strategy for your site, chances are you would have naturally included entities or semantically relevant words without thinking too much about it. It\u2019s difficult to create content about kimchi jjigae without mentioning kimchi, pork, or <a href=\"https:\/\/en.wikipedia.org\/wiki\/Gochujang\">gochujang<\/a>.<\/p>\n\n\n\n<p>However, to prevent the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Curse_of_knowledge\">curse of knowledge<\/a> or simply to avoid blindspots, checking for important subtopics you might have missed is useful. At Ahrefs, we run a <a href=\"https:\/\/ahrefs.com\/blog\/content-gap-analysis\/\">page-level content gap analysis<\/a> and look out for subtopics:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"868\" class=\"wp-image-179712\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/open-in-content-gap-feature-in-keywords-explorer.png\" alt=\"Open in Content gap feature in Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/open-in-content-gap-feature-in-keywords-explorer.png 766w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/open-in-content-gap-feature-in-keywords-explorer-375x425.png 375w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\"><\/figure>\n\n\n\n<p>For example, if we ran a content gap analysis on \u201cinbound marketing\u201d for the top three ranking pages, we see that we might need to include these subtopics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is inbound marketing<\/li>\n\n\n\n<li>Inbound marketing strategy<\/li>\n\n\n\n<li>Inbound marketing examples<\/li>\n\n\n\n<li>Inbound marketing tools<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1408\" class=\"wp-image-179713\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/content-gap-report-for-inbound-marketing.png\" alt=\"Content gap report for inbound marketing\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/content-gap-report-for-inbound-marketing.png 740w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/content-gap-report-for-inbound-marketing-223x425.png 223w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\"><\/figure>\n\n\n\n<p>Finally, adding schema markup makes the most sense because it\u2019s how Google recognizes entities and better understands the content of web pages. But if it\u2019s just one new tactic\u2014which I believe is already part of \u2018standard\u2019 SEO and you might already be doing it\u2014then there\u2019s no need to create a category to define the \u201cnew era\u201d (voice SEO, where art&nbsp;thou?)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-179704-_jjo3e2h6uqij\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>Two years ago, <a href=\"https:\/\/www.reddit.com\/r\/bigseo\/comments\/ugq25c\/senior_seos_whats_your_process_for_planning_seo\/?rdt=45582\">someone on Reddit<\/a> asked for an SEO workflow that utilized super advanced SEO methodologies:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1584\" class=\"wp-image-179714\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/a-question-on-reddit.jpg\" alt=\"A question on Reddit\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/a-question-on-reddit.jpg 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/a-question-on-reddit-343x425.jpg 343w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/a-question-on-reddit-768x950.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/a-question-on-reddit-1241x1536.jpg 1241w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"><\/figure>\n\n\n\n<p>The top answer: None of the&nbsp;above.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1246\" height=\"964\" class=\"wp-image-179715\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/comments-on-reddit.png\" alt=\"Comments on Reddit\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/comments-on-reddit.png 1246w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/comments-on-reddit-549x425.png 549w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/comments-on-reddit-768x594.png 768w\" sizes=\"auto, (max-width: 1246px) 100vw, 1246px\"><\/figure>\n\n\n\n<p>When our Chief Marketing Officer Tim Soulo <a href=\"https:\/\/x.com\/timsoulo\/status\/1521637943198199808\">tweeted about this Reddit thread<\/a>, he got similar replies too:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1222\" height=\"1424\" class=\"wp-image-179716\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/replies-to-tim-soulos-tweet.jpg\" alt=\"Replies to Tim Soulo's tweet\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/replies-to-tim-soulos-tweet.jpg 1222w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/replies-to-tim-soulos-tweet-365x425.jpg 365w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/replies-to-tim-soulos-tweet-768x895.jpg 768w\" sizes=\"auto, (max-width: 1222px) 100vw, 1222px\"><\/figure>\n\n\n\n<p>And even though I don\u2019t know him, this is a person after my own&nbsp;heart:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"406\" class=\"wp-image-179717\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/a-tweet-agreeing-that-entity-seo-is-a-fad.png\" alt=\"A tweet agreeing that entity SEO is a fad\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/a-tweet-agreeing-that-entity-seo-is-a-fad.png 884w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/a-tweet-agreeing-that-entity-seo-is-a-fad-680x312.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/a-tweet-agreeing-that-entity-seo-is-a-fad-768x353.png 768w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\"><\/figure>\n\n\n\n<p>You don\u2019t have to worry about entity SEO. If you have passion for a topic and are creating high-quality content that fulfills what people are looking for, then you\u2019re likely already doing \u201centity SEO\u201d.<\/p>\n\n\n\n<p>Just follow this meme: Make stuff people like.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"886\" height=\"499\" class=\"wp-image-179718\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/midwit-meme-showing-you-just-need-to-make-stuff-pe.png\" alt=\"Midwit meme showing you just need to make stuff people like\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/midwit-meme-showing-you-just-need-to-make-stuff-pe.png 886w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/midwit-meme-showing-you-just-need-to-make-stuff-pe-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/midwit-meme-showing-you-just-need-to-make-stuff-pe-768x433.png 768w\" sizes=\"auto, (max-width: 886px) 100vw, 886px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sounds scary, doesn\u2019t it? Not only does the word \u201centity\u201d sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list. You\u2019re barely afloat when it comes to SEO, but ohgawd here comes one more<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[339],"class_list":["post-179704","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stop Overcomplicating Things. Entity SEO is Just SEO<\/title>\n<meta name=\"description\" content=\"I have good news: You don&#039;t have to do entity SEO. Because you&#039;re already doing it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/entity-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stop Overcomplicating Things. Entity SEO is Just SEO\" \/>\n<meta property=\"og:description\" content=\"I have good news: You don&#039;t have to do entity SEO. Because you&#039;re already doing it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/entity-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-11T15:02:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-04T15:31:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/1-entity-seo.jpg\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/entity-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/entity-seo\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"Stop Overcomplicating Things. 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