{"id":179154,"date":"2024-09-23T11:11:34","date_gmt":"2024-09-23T16:11:34","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=179154"},"modified":"2024-10-25T22:31:42","modified_gmt":"2024-10-26T03:31:42","slug":"seo-books","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-books\/","title":{"rendered":"I Asked 12 SEOs To Share Their Favorite SEO&nbsp;Books"},"content":{"rendered":"<div class=\"intro-txt\">\n\n<p>I asked 12 SEOs to share what\u2019s on their bookshelves.<\/p>\n\n<\/div>\n\n\n\n<p>Here\u2019s what they&nbsp;said:<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. The Art of SEO\" data-section=\"1-the-art-of-seo\">\n\n<h2 class=\"wp-block-heading\"><a id=\"post-179154-_f3qhd9r6kcd4\"><\/a>1. <a href=\"https:\/\/www.amazon.co.uk\/Art-SEO-Mastering-Search-Optimization\/dp\/1098102614\/\">The Art of&nbsp;SEO<\/a><\/h2>\n\n<\/div><\/div>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"830\" class=\"wp-image-179155\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/aleyda-solis-recommending-the-art-of-seo.jpg\" alt=\"Aleyda Solis Recommending The Art Of SEO\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/aleyda-solis-recommending-the-art-of-seo.jpg 645w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/aleyda-solis-recommending-the-art-of-seo-330x425.jpg 330w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\"><\/figure>\n\n\n\n<p><strong>Authors<\/strong>: Stephan Spencer, Eric Enge, Jessica Stricchiola<\/p>\n\n\n\n<p><strong>First published: <\/strong>6 November 2009<\/p>\n\n\n\n<p><strong>Recommended<\/strong> <strong>by:<\/strong> Aleyda Solis<\/p>\n\n\n\n<p>Here\u2019s why Aleyda recommended this&nbsp;book:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>\u201cI highly recommend this book to anyone who wants to learn SEO from scratch or gain insights into any specific SEO area. It\u2019s the most complete SEO book out&nbsp;there!\u201d<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Aleyda Solis\" src=\"https:\/\/static.ahrefs.com\/static\/assets\/aleyda_solis-TSSE2K2C.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Aleyda Solis,<\/span> <span class=\"quote-author-job\">International SEO Consultant, <a href=\"https:\/\/www.orainti.com\/\" target=\"_blank\">Orainti<\/a><\/span><\/div><\/div><\/blockquote>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Product-Led SEO\" data-section=\"2-product-led-seo\">\n\n<h2 class=\"wp-block-heading\"><a id=\"post-179154-_ah3p9m9psxlt\"><\/a>2. <a href=\"https:\/\/www.amazon.co.uk\/Product-Led-SEO-Building-Organic-Strategy-ebook\/dp\/B091D572ZL\">Product-Led SEO<\/a><\/h2>\n\n<\/div><\/div>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1512\" height=\"2016\" class=\"wp-image-179156\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/gus-pelogia-recommending-product-led-seo.jpg\" alt=\"Gus Pelogia Recommending Product-Led SEO\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/gus-pelogia-recommending-product-led-seo.jpg 1512w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/gus-pelogia-recommending-product-led-seo-319x425.jpg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/gus-pelogia-recommending-product-led-seo-768x1024.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/gus-pelogia-recommending-product-led-seo-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1512px) 100vw, 1512px\"><\/figure>\n\n\n\n<p><strong>Author<\/strong>: Eli Schwartz<\/p>\n\n\n\n<p><strong>First published: <\/strong>27 April&nbsp;2021<\/p>\n\n\n\n<p><strong>Recommended<\/strong> <strong>by:<\/strong> Gus Pelogia, Philipp G\u00f6tza, Patrick Stox<\/p>\n\n\n\n<p>Here\u2019s why Gus recommended this&nbsp;book:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>\u201cI read Product-Led SEO sometime before starting to work in Product Development, and now I\u2019m reading it again. This book takes you out of the SEO shell, and it\u2019s about strategy and approach to SEO vs tactics.<\/em><\/p>\n\n\n\n<p><em>It\u2019ll take you out of the usual SEO approach (e.g., we need more keywords) and give examples of how companies can approach SEO as a holistic strategy. It\u2019s also an easy and quick read, I was nodding along as I read&nbsp;it.\u201d<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Gus Pelogia\" src=\"https:\/\/pbs.twimg.com\/media\/F6JV7TGXIAAD4J2?format=jpg&amp;name=medium\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Gus Pelogia,<\/span> <span class=\"quote-author-job\">Senior SEO Product Manager, <a href=\"https:\/\/indeed.com\/\" target=\"_blank\">Indeed<\/a><\/span><\/div><\/div><\/blockquote>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. SEO Book For Beginners\" data-section=\"3-seo-book-for-beginners\">\n\n<h2 class=\"wp-block-heading\"><a id=\"post-179154-_smk3nnp2xlc1\"><\/a>3. <a href=\"https:\/\/ahrefs.com\/seo\/book\">SEO Book For Beginners<\/a><\/h2>\n\n<\/div><\/div>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" class=\"wp-image-179163\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/patrick-stox-recommending-the-seo-book-for-beginne.jpg\" alt=\"Patrick Stox Recommending The SEO Book For Beginners\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/patrick-stox-recommending-the-seo-book-for-beginne.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/patrick-stox-recommending-the-seo-book-for-beginne-319x425.jpg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/patrick-stox-recommending-the-seo-book-for-beginne-768x1024.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/patrick-stox-recommending-the-seo-book-for-beginne-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\"><\/figure>\n\n\n\n<p><strong>Author<\/strong>: Tim Soulo, Joshua Hardwick, Patrick Stox<\/p>\n\n\n\n<p><strong>First published: <\/strong>January 1,&nbsp;2023<\/p>\n\n\n\n<p><strong>Recommended<\/strong> <strong>by:<\/strong> Patrick Stox<\/p>\n\n\n\n<p>Here\u2019s why Patrick recommended this&nbsp;book:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>\u201cThe Ahrefs SEO book for beginners is the perfect read for new SEOs. It\u2019s straightforward and has all the actionable information you need to be successful.\u201d<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Patrick Stox\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/themes\/Ahrefs-4\/images\/authors\/main\/PatrickStox_2x.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Patrick Stox,<\/span> <span class=\"quote-author-job\">Technical SEO, <a href=\"https:\/\/ahrefs.com\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Feck Perfuction\" data-section=\"4-feck-perfuction\">\n\n<h2 class=\"wp-block-heading\"><a id=\"post-179154-_jygqsp198ze4\"><\/a>4. <a href=\"https:\/\/www.amazon.co.uk\/Feck-Perfuction-Dangerous-Ideas-Business\/dp\/1452166366\">Feck Perfuction<\/a><\/h2>\n\n<\/div><\/div>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" class=\"wp-image-179158\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/dan-taylor-recommending-feck-purfuction.jpg\" alt=\"Dan Taylor Recommending Feck Purfuction\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/dan-taylor-recommending-feck-purfuction.jpg 576w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/dan-taylor-recommending-feck-purfuction-239x425.jpg 239w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\"><\/figure>\n\n\n\n<p><strong>Author<\/strong>: James Victore<\/p>\n\n\n\n<p><strong>First published:<\/strong> 5 March&nbsp;2019<\/p>\n\n\n\n<p><strong>Recommended<\/strong> <strong>by:<\/strong> Dan Taylor<\/p>\n\n\n\n<p>Here\u2019s why Dan recommended this&nbsp;book:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>\u201cFeck Perfuction, for me, is a must-read for anyone looking to be reinvigorated and open to breaking things and standing out. It\u2019s thought-provoking, and I\u2019ve found it helps better understand the flaws in things and turn them into inverse weaknesses, as well as better communicating complex SEO topics and not just defaulting to \u201cit depends.\u201d<\/em><\/p>\n\n\n\n<p><em>It\u2019s not a step-by-step, but Victore promotes a mindset shift that promotes creating marketing that resonates with your audiences.\u201d<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Dan Taylor\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/dan-taylor-recommending-feck-purfuction.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Dan Taylor,<\/span> <span class=\"quote-author-job\">Partner &amp; Head of Technical SEO, <a href=\"https:\/\/salt.agency\" target=\"_blank\">Salt<\/a><\/span><\/div><\/div><\/blockquote>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. The Fundamentals of Brand SERPs for Business\" data-section=\"5-the-fundamentals-of-brand-serps-for-business\">\n\n<h2 class=\"wp-block-heading\"><a id=\"post-179154-_lrlq1c34boow\"><\/a>5. <a href=\"https:\/\/www.amazon.com\/Fundamentals-Brand-SERPs-Business\/dp\/1956464107\">The Fundamentals of Brand SERPs for Business<\/a><\/h2>\n\n<\/div><\/div>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1875\" class=\"wp-image-179159\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/michal-pecanek-recommending-the-fundamentals-of-br.jpg\" alt=\"Michal Pec\u00e1nek Recommending The Fundamentals of Brand SERPs For Business\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/michal-pecanek-recommending-the-fundamentals-of-br.jpg 2500w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/michal-pecanek-recommending-the-fundamentals-of-br-567x425.jpg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/michal-pecanek-recommending-the-fundamentals-of-br-768x576.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/michal-pecanek-recommending-the-fundamentals-of-br-1536x1152.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/michal-pecanek-recommending-the-fundamentals-of-br-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\"><\/figure>\n\n\n\n<p><strong>Author<\/strong>: Jason Barnard<\/p>\n\n\n\n<p><strong>First published:&nbsp;<\/strong>11 January 2022<\/p>\n\n\n\n<p><strong>Recommended<\/strong> <strong>by:<\/strong> Michal Pec\u00e1nek<\/p>\n\n\n\n<p>Here\u2019s why Michal recommended this&nbsp;book:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>\u201cI believe that proper integration of SEO with brand management got to a whole new level of importance with the widespread adoption of generative AI tools. Do you want ChatGPT, Perplexity, or Google\u2019s AIOs to regularly showcase your brand and products? You better focus on reputation management, entity SEO, and building a strong brand.<\/em><\/p>\n\n\n\n<p><em>Jason\u2019s pseudonym is The Brand SERP Guy\u2013that says it all. I like that his book is useful for SEOs of all levels, as this is an often overlooked discipline. If you\u2019re a pro, you can just go straight to the insights and tips. I read most of the book because it\u2019s a quick read anyway. This should be a must-read for anyone serious about building their online presence.\u201d<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Michal Pec\u00e1nek\" src=\"https:\/\/secure.gravatar.com\/avatar\/e1dac49aa514613a8bc7737317d77865?s=256&amp;d=mm&amp;r=g\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Michal Pec\u00e1nek,<\/span> <span class=\"quote-author-job\">SEO Consultant, <a href=\"https:\/\/www.michalpecanek.com\/\" target=\"_blank\">Michal Pec\u00e1nek<\/a><\/span><\/div><\/div><\/blockquote>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. The SEO Blueprint: How to Get More Organic Traffic Right Now\" data-section=\"6-the-seo-blueprint-how-to-get-more-organic-traffic-right-now\">\n\n<h2 class=\"wp-block-heading\"><a id=\"post-179154-_lj3zv3vfyrc\"><\/a>6. <a href=\"https:\/\/www.amazon.co.uk\/SEO-Blueprint-Organic-Traffic-Right\/dp\/0578230917\">The SEO Blueprint: How to Get More Organic Traffic Right&nbsp;Now<\/a><\/h2>\n\n<\/div><\/div>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1533\" class=\"wp-image-179160\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/joshua-hardwick-kissing-the-seo-blueprint-how-to.png\" alt=\"Joshua Hardwick Kissing The SEO Blueprint: How to Get More Organic Traffic Right Now\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/joshua-hardwick-kissing-the-seo-blueprint-how-to.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/joshua-hardwick-kissing-the-seo-blueprint-how-to-568x425.png 568w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/joshua-hardwick-kissing-the-seo-blueprint-how-to-768x575.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/joshua-hardwick-kissing-the-seo-blueprint-how-to-1536x1150.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><strong>Author<\/strong>: Ryan Stewart<\/p>\n\n\n\n<p><strong>First published: <\/strong>26 February 2020<\/p>\n\n\n\n<p><strong>Recommended<\/strong> <strong>by:<\/strong> Joshua Hardwick<\/p>\n\n\n\n<p>Here\u2019s why Joshua recommended this&nbsp;book:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>\u201cMy favorite thing about this book is how actionable it is. Ryan shows you how to actually manage an SEO project for clients (or your own website) and gives you the spreadsheets\/processes he uses for free so you can follow along. It could probably use an update as it was last updated in 2020, but it\u2019s still an amazing book for anyone wanting to learn how to actually do SEO and not just drown themselves in theory.\u201d<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Joshua Hardwick\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/themes\/Ahrefs-4\/images\/authors\/main\/JoshuaHardwick_2x.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Joshua Hardwick,<\/span> <span class=\"quote-author-job\">Senior Content Marketer, <a href=\"https:\/\/ahrefs.com\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. The Ultimate Sales Machine\" data-section=\"7-the-ultimate-sales-machine\">\n\n<h2 class=\"wp-block-heading\"><a id=\"post-179154-_k9qrqtn0gzrx\"><\/a>7. <a href=\"https:\/\/www.amazon.co.uk\/Ultimate-Sales-Machine-Turbocharge-Relentless\/dp\/1591842158\">The Ultimate Sales Machine<\/a><\/h2>\n\n<\/div><\/div>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"796\" class=\"wp-image-179161\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/glen-allsopp-recommending-the-ultimate-sales-machi.jpg\" alt=\"Glen Allsopp Recommending The Ultimate Sales Machine\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/glen-allsopp-recommending-the-ultimate-sales-machi.jpg 796w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/glen-allsopp-recommending-the-ultimate-sales-machi-425x425.jpg 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/glen-allsopp-recommending-the-ultimate-sales-machi-768x768.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/glen-allsopp-recommending-the-ultimate-sales-machi-120x120.jpg 120w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\"><\/figure>\n\n\n\n<p><strong>Author<\/strong>: Chet Holmes<\/p>\n\n\n\n<p><strong>First published: <\/strong>27 May&nbsp;2008<\/p>\n\n\n\n<p><strong>Recommended<\/strong> <strong>by:<\/strong> Glen Allsopp<\/p>\n\n\n\n<p>Here\u2019s why Glen recommended this&nbsp;book:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>\u201cThere\u2019s lots to love about the book, but I particularly fell in love with a concept Chet calls the \u2018Dream 100\u2019. The idea is to build relationships with the Dream 100 people who could impact your business, whether that\u2019s potential clients, people who could promote your creation, etc.<\/em><\/p>\n\n\n\n<p><em>Giving value to people up front - even if they aren\u2019t likely to have any impact on what I\u2019m doing online - is something I\u2019ve always tried to do and believed in so that\u2019s why I related to it the&nbsp;most.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Chet helped me think about systemizing that process and making it a proactive thing rather than reactive and in the moment. The relationships I\u2019ve built have been key for a number of businesses I work on, and I love how the book gives a number of specific examples of how Chet himself used it on his journey.\u201d<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Glen Allsopp\" src=\"https:\/\/pbs.twimg.com\/profile_images\/378800000368325957\/3af51d79786b2a633c5ca1a4a66228dc_400x400.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Glen Allsopp,<\/span> <span class=\"quote-author-job\">Founder, <a href=\"https:\/\/detailed.com\" target=\"_blank\">Detailed<\/a><\/span><\/div><\/div><\/blockquote>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Information Architecture for the World Wide Web\" data-section=\"8-information-architecture-for-the-world-wide-web\">\n\n<h2 class=\"wp-block-heading\"><a id=\"post-179154-_vx82q81fikbl\"><\/a>8. <a href=\"https:\/\/www.amazon.co.uk\/Information-Architecture-World-Wide-Web\/dp\/0596527349\">Information Architecture for the World Wide&nbsp;Web<\/a><\/h2>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-181601 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/20241025_104829.jpg\" alt width=\"1060\" height=\"1400\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/20241025_104829.jpg 1060w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/20241025_104829-322x425.jpg 322w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/20241025_104829-768x1014.jpg 768w\" sizes=\"auto, (max-width: 1060px) 100vw, 1060px\"><\/p>\n<p><strong>Author<\/strong>: Peter Morville &amp; Louis Rosenfeld<\/p>\n\n\n\n<p><strong>First published: <\/strong>27th November 2006<\/p>\n\n\n\n<p><strong>Recommended<\/strong> <strong>by:<\/strong> Maria Amelie White<\/p>\n\n\n\n<p>Here\u2019s why Maria recommended this&nbsp;book:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>\u201cThis book is one of my favorites as it delves into the science of organizing and structuring content on a site. It explores essential components such as organization systems, labeling, navigation, and search, providing theoretical insights and practical techniques. The book also presents some examples that, although they are on old sites, the principles of some concepts still remain important.<\/em><\/p>\n\n\n\n<p><em>This book is crucial for SEO because a well-crafted and organized information architecture directly influences a site\u2019s crawlability and user experience.<\/em><\/p>\n\n\n\n<p><em>By organizing content and pages logically it ensures that search engines can understand this content easier, leading to better visibility in search results.<\/em><\/p>\n\n\n\n<p><em>Additionally, clear navigation and labeling improve user engagement, reducing bounce rates and boosting rankings. This book is indispensable for optimizing the technical and user experience aspects of SEO and a must-have for someone new to&nbsp;SEO.\u201d<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Maria Amelie White\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/wYCe_n9J_400x400.jpg \"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Maria Amelie White,<\/span> <span class=\"quote-author-job\">Global SEO Lead,  <a href=\"https:\/\/x.com\/Maria_Amelie\" target=\"_blank\">Maria Amelie White<\/a><\/span><\/div><\/div><\/blockquote>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Data-Driven SEO With Python\" data-section=\"3-data-driven-seo-with-python\"><\/div><\/div>\n\n<h2 class=\"wp-block-heading\"><a id=\"post-179154-_uy03cybcnmwv\"><\/a>9. <a href=\"https:\/\/www.amazon.co.uk\/Data-Driven-SEO-Python-Challenges-Science\/dp\/1484291743\">Data-Driven SEO With Python<\/a><\/h2>\n\n<\/div><\/div>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1600\" class=\"wp-image-179157\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/james-flint-recommending-data-driven-seo-with-pyth.jpg\" alt=\"James Flint Recommending Data-Driven SEO With Python\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/james-flint-recommending-data-driven-seo-with-pyth.jpg 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/james-flint-recommending-data-driven-seo-with-pyth-319x425.jpg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/james-flint-recommending-data-driven-seo-with-pyth-768x1024.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/james-flint-recommending-data-driven-seo-with-pyth-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n\n\n\n<p><strong>Author<\/strong>: Andreas Voniatis<\/p>\n\n\n\n<p><strong>First published: <\/strong>25th March&nbsp;2023<\/p>\n\n\n\n<p><strong>Recommended<\/strong> <strong>by:<\/strong> James&nbsp;Flint<\/p>\n\n\n\n<p>Here\u2019s why James recommended this&nbsp;book:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>\u201cIt\u2019s a great book if you already know a little bit of Python and want to improve your SEO skills, it dives straight into it with no messing about. Andreas has done a great job merging these two fields and provides a great hands on approach throughout.\u201d<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"James Flint\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4D03AQEmCN-CPR44Ow\/profile-displayphoto-shrink_800_800\/profile-displayphoto-shrink_800_800\/0\/1632216505034?e=1730332800&amp;v=beta&amp;t=iTv3PqVd29DMJcK56QbAjjuDWcqmquaqmOjwsvCm95g\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">James Flint,<\/span> <span class=\"quote-author-job\">Senior Technical SEO &amp; Data Analyst, <a href=\"https:\/\/position.digital\" target=\"_blank\">Position Digital<\/a><\/span><\/div><\/div><\/blockquote>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. White Haired SEO (Super Exciting Odyssey)\" data-section=\"10-white-haired-seo-super-exciting-odyssey\">\n\n<h2 class=\"wp-block-heading\"><a id=\"post-179154-_ghvdb64i1gwf\"><\/a>10. <a href=\"https:\/\/ahrefs.com\/blog\/childrens-book\/\">White Haired SEO (Super Exciting Odyssey)<\/a><\/h2>\n\n<\/div><\/div>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-180374 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/white-haired-seo-scaled.jpg\" alt=\"White Haired SEO\" width=\"2264\" height=\"2560\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/white-haired-seo-scaled.jpg 2264w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/white-haired-seo-376x425.jpg 376w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/white-haired-seo-768x868.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/white-haired-seo-1359x1536.jpg 1359w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/white-haired-seo-1811x2048.jpg 1811w\" sizes=\"auto, (max-width: 2264px) 100vw, 2264px\"><\/figure>\n\n\n\n<p><strong>Author<\/strong>: Tim Soulo, Sam&nbsp;Oh<\/p>\n\n\n\n<p><strong>First published: <\/strong>2023<\/p>\n\n\n\n<p><strong>Recommended<\/strong> <strong>by:<\/strong> Theo Haines, age 3 <span style=\"font-weight: 400;\">\u00bc<\/span><\/p>\n\n\n\n<p>Here\u2019s why Theo recommended <a href=\"https:\/\/ahrefs.com\/blog\/childrens-book\/\">White Haired SEO<\/a>:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>\u201cIt\u2019s a lovely book because it\u2019s got the bluebirds in it\u2014that\u2019s my favorite. I like the bit where she\u2019s scaring the bluebirds away\u2026I like the book flying into the library!\u201d<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Theo Haines\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/white-haired-seo-scaled.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Theo Haines,<\/span> <span class=\"quote-author-job\">Junior Search Advocate, <a href=\"https:\/\/ahrefs.com\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. The Link Building Book\" data-section=\"11-the-link-building-book\">\n\n<h2 class=\"wp-block-heading\"><a id=\"post-179154-_dbxtkuofozpq\"><\/a>11. <a href=\"https:\/\/aira.net\/link-building-book\/\">The Link Building Book<\/a><\/h2>\n\n<\/div><\/div>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"960\" class=\"wp-image-179165\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/chris-haines-recommending-the-link-building-book.jpeg\" alt=\"Chris Haines Recommending the Link Building Book\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/chris-haines-recommending-the-link-building-book.jpeg 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/chris-haines-recommending-the-link-building-book-638x425.jpeg 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/chris-haines-recommending-the-link-building-book-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/figure>\n\n\n\n<p><strong>Author<\/strong>: Paddy Moogan<\/p>\n\n\n\n<p><strong>First published: <\/strong>2013<\/p>\n\n\n\n<p><strong>Recommended<\/strong> <strong>by:<\/strong> Chris Haines<\/p>\n\n\n\n<p>Here\u2019s why I recommended this&nbsp;book:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>\u201cAs a junior SEO, I found this book useful in 2013 to help me do my job. At the time, there wasn\u2019t any book that told you everything you needed to know about link building, but this book filled the&nbsp;gap.<\/em><\/p>\n\n\n\n<p><em>As it\u2019s recently been updated and put online for free <\/em><a href=\"https:\/\/aira.net\/link-building-book\/\"><em>here<\/em><\/a><em>, I found myself returning to the book over ten years later and still finding useful nuggets of information that got me thinking about link building in different ways&nbsp;again.\u201d<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Chris Haines\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/themes\/Ahrefs-4\/images\/authors\/team\/ChrisHaines_2x.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Chris Haines,<\/span> <span class=\"quote-author-job\">Senior SEO Specialist, <a href=\"https:\/\/ahrefs.com\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Entity SEO\" data-section=\"12-entity-seo\">\n\n<h2 class=\"wp-block-heading\"><a id=\"post-179154-_oyw8y6hj7jdr\"><\/a>12. <a href=\"https:\/\/www.amazon.co.uk\/Entity-SEO-Moving-Strings-Things\/dp\/1916192009\/\">Entity SEO<\/a><\/h2>\n\n<\/div><\/div>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"720\" class=\"wp-image-179166\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/louise-linehan-recommending-entity-seo.jpg\" alt=\"Louise Linehan Recommending Entity SEO\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/louise-linehan-recommending-entity-seo.jpg 540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/louise-linehan-recommending-entity-seo-319x425.jpg 319w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\"><\/figure>\n\n\n\n<p><strong>Author<\/strong>: Dixon&nbsp;Jones<\/p>\n\n\n\n<p><strong>First published: <\/strong>1st September 2021<\/p>\n\n\n\n<p><strong>Recommended<\/strong> <strong>by:<\/strong> Louise Linehan<\/p>\n\n\n\n<p>Here\u2019s why Louise recommended this&nbsp;book:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>\u201cEven though I have known (and written) about entities and semantic SEO for a number of years now, I still learned a lot from this book. Dixon Jones gives a thorough historical explanation of how search engines came to decipher entities, which must have taken a ton of time to research. One of the things I was especially surprised to learn was how much Google relies on Wikipedia data and human input to identify and categorize entities. I knew Wikipedia played a part in this, but I didn\u2019t realize the full extent.&nbsp;<\/em><\/p>\n\n\n\n<p><em>The book also reminded me of the importance of entity SEO in building an authoritative brand, and I picked up some great practical tips, like using Google\u2019s Knowledge Graph and Structured Data tools to research (and replicate) the entities of top competitors \u2013 a tactic I\u2019d never considered before. The detailed historical context, paired with useful, practical advice, definitely made this a worthwhile read.\u201d<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Louise Lineham\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/themes\/Ahrefs-4\/images\/authors\/team\/LouiseLinehan_2x.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Louise Lineham,<\/span> <span class=\"quote-author-job\">Content Marketer, <a href=\"https:\/\/ahrefs.com\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-179154-_9ifpr9wbz93q\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>If you want to learn SEO from scratch, you can randomly pick from thousands of articles online, or you can pick a single book from this list\u2014like our <a href=\"https:\/\/ahrefs.com\/seo\/book\">SEO book for beginners<\/a>. Both ways will teach you about SEO, but in my opinion, an SEO book is usually the best place to start if you want a decent grounding in SEO or are looking for more depth of opinion on a particular topic.<\/p>\n\n\n\n<p>Once you\u2019ve grasped the basics, you can start absorbing the regular SEO updates online or read more specialized books from your favorite SEOs in this&nbsp;list.<\/p>\n\n\n\n<p>Want to share what SEO books you\u2019re reading? Let me know <a href=\"https:\/\/uk.linkedin.com\/in\/chris-haines-seo\">on LinkedIn.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s what they&nbsp;said: Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola First published: 6 November 2009 Recommended by: Aleyda Solis Here\u2019s why Aleyda recommended this&nbsp;book: Author: Eli Schwartz First published: 27 April&nbsp;2021 Recommended by: Gus Pelogia, Philipp G\u00f6tza, Patrick Stox Here\u2019s<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[437],"class_list":["post-179154","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I Asked 12 SEOs To Share Their Favorite SEO Books<\/title>\n<meta name=\"description\" content=\"I asked 12 SEOs to share what\u2019s on their bookshelves. 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