{"id":178853,"date":"2024-08-20T10:34:13","date_gmt":"2024-08-20T15:34:13","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=178853"},"modified":"2024-12-18T19:41:07","modified_gmt":"2024-12-19T00:41:07","slug":"top-bootstrapped-saas-companies","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/top-bootstrapped-saas-companies\/","title":{"rendered":"50 Bootstrapped SaaS Companies Dominating SEO in&nbsp;2024"},"content":{"rendered":"\n<div class=\"intro-txt\">We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in&nbsp;2024.<\/div>\n\n\n\n<p>In this article, we\u2019re focusing on bootstrapped software companies\u2014those who have never raised external funding. All SEO data featured here comes piping hot from the Ahrefs API.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Your company missing?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Think your SaaS company deserves to be on this list? <a href=\"https:\/\/forms.gle\/Ysw9gFBpdyLJntWx6\" target=\"_blank\" rel=\"noreferrer noopener\">Fill out this short Google Form<\/a> and we\u2019ll include you in our next analysis.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Top 50 bootstrapped companies\" data-section=\"top-50\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178853-_g7oi4zqqpgka\"><\/a>Top 50 bootstrapped companies<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>This is a list of bootstrapped SaaS companies ordered by estimated monthly organic traffic growth from August 2023 to August 2024. Did you make the&nbsp;cut?<\/p>\n\n\n\n<table id=\"tablepress-320\" class=\"tablepress tablepress-id-320 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Rank<\/th><th class=\"column-2\">Company<\/th><th class=\"column-3\">Traffic 2023<\/th><th class=\"column-4\">Traffic 2024<\/th><th class=\"column-5\">Traffic Growth<\/th><th class=\"column-6\">Change<\/th><th class=\"column-7\">Estimated Revenue<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">1<\/td><td class=\"column-2\"><a href=\"https:\/\/smallpdf.com\">Smallpdf<\/a><\/td><td class=\"column-3\">41,145,810<\/td><td class=\"column-4\">55,455,141<\/td><td class=\"column-5\">14,309,331<\/td><td class=\"column-6\">35%<\/td><td class=\"column-7\">$17.5M<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">2<\/td><td class=\"column-2\"><a href=\"https:\/\/builtwith.com\">BuiltWith<\/a><\/td><td class=\"column-3\">526,880<\/td><td class=\"column-4\">3,149,986<\/td><td class=\"column-5\">2,623,106<\/td><td class=\"column-6\">498%<\/td><td class=\"column-7\">$31.0M<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">3<\/td><td class=\"column-2\"><a href=\"\/\">Ahrefs<\/a><\/td><td class=\"column-3\">2,171,168<\/td><td class=\"column-4\">4,271,413<\/td><td class=\"column-5\">2,100,245<\/td><td class=\"column-6\">97%<\/td><td class=\"column-7\">$100.0M<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">4<\/td><td class=\"column-2\"><a href=\"https:\/\/surfshark.com\/\">Surfshark<\/a><\/td><td class=\"column-3\">992,020<\/td><td class=\"column-4\">1,510,739<\/td><td class=\"column-5\">518,719<\/td><td class=\"column-6\">52%<\/td><td class=\"column-7\">$20.0M<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">5<\/td><td class=\"column-2\"><a href=\"https:\/\/www.ipqualityscore.com\">IPQS<\/a><\/td><td class=\"column-3\">1,194,124<\/td><td class=\"column-4\">1,660,482<\/td><td class=\"column-5\">466,358<\/td><td class=\"column-6\">39%<\/td><td class=\"column-7\">$32.0M<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">6<\/td><td class=\"column-2\"><a href=\"https:\/\/www.expressvpn.com\">ExpressVPN<\/a><\/td><td class=\"column-3\">1,620,815<\/td><td class=\"column-4\">1,927,577<\/td><td class=\"column-5\">306,762<\/td><td class=\"column-6\">19%<\/td><td class=\"column-7\">$14.9M<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">7<\/td><td class=\"column-2\"><a href=\"https:\/\/openweathermap.org\">OpenWeather<\/a><\/td><td class=\"column-3\">203,917<\/td><td class=\"column-4\">470,687<\/td><td class=\"column-5\">266,770<\/td><td class=\"column-6\">131%<\/td><td class=\"column-7\">$5.5M<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">8<\/td><td class=\"column-2\"><a href=\"https:\/\/clockify.me\">Clockify<\/a><\/td><td class=\"column-3\">600,071<\/td><td class=\"column-4\">859,005<\/td><td class=\"column-5\">258,934<\/td><td class=\"column-6\">43%<\/td><td class=\"column-7\">$5.5M<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">9<\/td><td class=\"column-2\"><a href=\"https:\/\/www.bamboohr.com\">BambooHR<\/a><\/td><td class=\"column-3\">652,833<\/td><td class=\"column-4\">808,660<\/td><td class=\"column-5\">155,827<\/td><td class=\"column-6\">24%<\/td><td class=\"column-7\">$237.8M<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">10<\/td><td class=\"column-2\"><a href=\"https:\/\/surferseo.com\/\">Surfer<\/a><\/td><td class=\"column-3\">45,197<\/td><td class=\"column-4\">189,261<\/td><td class=\"column-5\">144,064<\/td><td class=\"column-6\">319%<\/td><td class=\"column-7\">$37.5M<\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n\t<td class=\"column-1\">11<\/td><td class=\"column-2\"><a href=\"https:\/\/www.doofinder.com\">Doofinder<\/a><\/td><td class=\"column-3\">55,317<\/td><td class=\"column-4\">184,746<\/td><td class=\"column-5\">129,429<\/td><td class=\"column-6\">234%<\/td><td class=\"column-7\">$75.0M<\/td>\n<\/tr>\n<tr class=\"row-13 odd\">\n\t<td class=\"column-1\">12<\/td><td class=\"column-2\"><a href=\"https:\/\/oxylabs.io\/\">Oxylabs.io<\/a><\/td><td class=\"column-3\">92,671<\/td><td class=\"column-4\">207,640<\/td><td class=\"column-5\">114,969<\/td><td class=\"column-6\">124%<\/td><td class=\"column-7\">$375.0M<\/td>\n<\/tr>\n<tr class=\"row-14 even\">\n\t<td class=\"column-1\">13<\/td><td class=\"column-2\"><a href=\"https:\/\/todoist.com\">Todoist<\/a><\/td><td class=\"column-3\">545,900<\/td><td class=\"column-4\">639,398<\/td><td class=\"column-5\">93,498<\/td><td class=\"column-6\">17%<\/td><td class=\"column-7\">$20.3M<\/td>\n<\/tr>\n<tr class=\"row-15 odd\">\n\t<td class=\"column-1\">14<\/td><td class=\"column-2\"><a href=\"https:\/\/toggl.com\">Toggl<\/a><\/td><td class=\"column-3\">295,570<\/td><td class=\"column-4\">388,062<\/td><td class=\"column-5\">92,492<\/td><td class=\"column-6\">31%<\/td><td class=\"column-7\">$14.7M<\/td>\n<\/tr>\n<tr class=\"row-16 even\">\n\t<td class=\"column-1\">15<\/td><td class=\"column-2\"><a href=\"https:\/\/www.jetbrains.com\">JetBrains<\/a><\/td><td class=\"column-3\">2,712,320<\/td><td class=\"column-4\">2,796,818<\/td><td class=\"column-5\">84,498<\/td><td class=\"column-6\">3%<\/td><td class=\"column-7\">$252.1M<\/td>\n<\/tr>\n<tr class=\"row-17 odd\">\n\t<td class=\"column-1\">16<\/td><td class=\"column-2\"><a href=\"https:\/\/zadarma.com\">Zadarma<\/a><\/td><td class=\"column-3\">130,940<\/td><td class=\"column-4\">214,538<\/td><td class=\"column-5\">83,598<\/td><td class=\"column-6\">64%<\/td><td class=\"column-7\">$175.0M<\/td>\n<\/tr>\n<tr class=\"row-18 even\">\n\t<td class=\"column-1\">17<\/td><td class=\"column-2\"><a href=\"https:\/\/mxtoolbox.com\">MXToolbox<\/a><\/td><td class=\"column-3\">738,595<\/td><td class=\"column-4\">802,633<\/td><td class=\"column-5\">64,038<\/td><td class=\"column-6\">9%<\/td><td class=\"column-7\">$9.0M<\/td>\n<\/tr>\n<tr class=\"row-19 odd\">\n\t<td class=\"column-1\">18<\/td><td class=\"column-2\"><a href=\"https:\/\/www.teamgantt.com\">TeamGantt<\/a><\/td><td class=\"column-3\">120,783<\/td><td class=\"column-4\">176,899<\/td><td class=\"column-5\">56,116<\/td><td class=\"column-6\">46%<\/td><td class=\"column-7\">$5.0M<\/td>\n<\/tr>\n<tr class=\"row-20 even\">\n\t<td class=\"column-1\">19<\/td><td class=\"column-2\"><a href=\"https:\/\/mailtrap.io\">Mailtrap<\/a><\/td><td class=\"column-3\">103,564<\/td><td class=\"column-4\">156,873<\/td><td class=\"column-5\">53,309<\/td><td class=\"column-6\">51%<\/td><td class=\"column-7\">$5.5M<\/td>\n<\/tr>\n<tr class=\"row-21 odd\">\n\t<td class=\"column-1\">20<\/td><td class=\"column-2\"><a href=\"https:\/\/www.getresponse.com\/\">GetResponse<\/a><\/td><td class=\"column-3\">192,850<\/td><td class=\"column-4\">243,514<\/td><td class=\"column-5\">50,664<\/td><td class=\"column-6\">26%<\/td><td class=\"column-7\">$129.2M<\/td>\n<\/tr>\n<tr class=\"row-22 even\">\n\t<td class=\"column-1\">21<\/td><td class=\"column-2\"><a href=\"https:\/\/deviceatlas.com\">DeviceAtlas<\/a><\/td><td class=\"column-3\">59,267<\/td><td class=\"column-4\">109,341<\/td><td class=\"column-5\">50,074<\/td><td class=\"column-6\">84%<\/td><td class=\"column-7\">$19.0M<\/td>\n<\/tr>\n<tr class=\"row-23 odd\">\n\t<td class=\"column-1\">22<\/td><td class=\"column-2\"><a href=\"https:\/\/elfsight.com\">Elfsight<\/a><\/td><td class=\"column-3\">65,359<\/td><td class=\"column-4\">104,938<\/td><td class=\"column-5\">39,579<\/td><td class=\"column-6\">61%<\/td><td class=\"column-7\">$8.0M<\/td>\n<\/tr>\n<tr class=\"row-24 even\">\n\t<td class=\"column-1\">23<\/td><td class=\"column-2\"><a href=\"https:\/\/vectormagic.com\">Vector Magic<\/a><\/td><td class=\"column-3\">169,389<\/td><td class=\"column-4\">199,343<\/td><td class=\"column-5\">29,954<\/td><td class=\"column-6\">18%<\/td><td class=\"column-7\">$10.0M<\/td>\n<\/tr>\n<tr class=\"row-25 odd\">\n\t<td class=\"column-1\">24<\/td><td class=\"column-2\"><a href=\"https:\/\/referral-factory.com\">Referral Factory<\/a><\/td><td class=\"column-3\">943<\/td><td class=\"column-4\">27,591<\/td><td class=\"column-5\">26,648<\/td><td class=\"column-6\">2826%<\/td><td class=\"column-7\">$5.5M<\/td>\n<\/tr>\n<tr class=\"row-26 even\">\n\t<td class=\"column-1\">25<\/td><td class=\"column-2\"><a href=\"https:\/\/crowdin.com\">Crowdin<\/a><\/td><td class=\"column-3\">17,602<\/td><td class=\"column-4\">43,155<\/td><td class=\"column-5\">25,553<\/td><td class=\"column-6\">145%<\/td><td class=\"column-7\">$17.5M<\/td>\n<\/tr>\n<tr class=\"row-27 odd\">\n\t<td class=\"column-1\">26<\/td><td class=\"column-2\"><a href=\"https:\/\/www.kaspr.io\/\">Kaspr<\/a><\/td><td class=\"column-3\">10,476<\/td><td class=\"column-4\">33,515<\/td><td class=\"column-5\">23,039<\/td><td class=\"column-6\">220%<\/td><td class=\"column-7\">$5.5M<\/td>\n<\/tr>\n<tr class=\"row-28 even\">\n\t<td class=\"column-1\">27<\/td><td class=\"column-2\"><a href=\"https:\/\/wisepops.com\">Wisepops<\/a><\/td><td class=\"column-3\">13,698<\/td><td class=\"column-4\">36,295<\/td><td class=\"column-5\">22,597<\/td><td class=\"column-6\">165%<\/td><td class=\"column-7\">$3.0M<\/td>\n<\/tr>\n<tr class=\"row-29 odd\">\n\t<td class=\"column-1\">28<\/td><td class=\"column-2\"><a href=\"https:\/\/savvycal.com\">SavvyCal<\/a><\/td><td class=\"column-3\">11,926<\/td><td class=\"column-4\">33,984<\/td><td class=\"column-5\">22,058<\/td><td class=\"column-6\">185%<\/td><td class=\"column-7\">$5.5M<\/td>\n<\/tr>\n<tr class=\"row-30 even\">\n\t<td class=\"column-1\">29<\/td><td class=\"column-2\"><a href=\"https:\/\/www.voucherify.io\">Voucherify<\/a><\/td><td class=\"column-3\">37,111<\/td><td class=\"column-4\">58,832<\/td><td class=\"column-5\">21,721<\/td><td class=\"column-6\">59%<\/td><td class=\"column-7\">$5.5M<\/td>\n<\/tr>\n<tr class=\"row-31 odd\">\n\t<td class=\"column-1\">30<\/td><td class=\"column-2\"><a href=\"https:\/\/www.buzzsprout.com\">Buzzsprout<\/a><\/td><td class=\"column-3\">97,961<\/td><td class=\"column-4\">118,040<\/td><td class=\"column-5\">20,079<\/td><td class=\"column-6\">21%<\/td><td class=\"column-7\">$617K<\/td>\n<\/tr>\n<tr class=\"row-32 even\">\n\t<td class=\"column-1\">31<\/td><td class=\"column-2\"><a href=\"https:\/\/meetingroom365.com\">Meeting Room&nbsp;365<\/a><\/td><td class=\"column-3\">5,738<\/td><td class=\"column-4\">25,637<\/td><td class=\"column-5\">19,899<\/td><td class=\"column-6\">347%<\/td><td class=\"column-7\">$500K<\/td>\n<\/tr>\n<tr class=\"row-33 odd\">\n\t<td class=\"column-1\">32<\/td><td class=\"column-2\"><a href=\"https:\/\/www.vfairs.com\/\">vFairs<\/a><\/td><td class=\"column-3\">18,175<\/td><td class=\"column-4\">37,812<\/td><td class=\"column-5\">19,637<\/td><td class=\"column-6\">108%<\/td><td class=\"column-7\">$75.0M<\/td>\n<\/tr>\n<tr class=\"row-34 even\">\n\t<td class=\"column-1\">33<\/td><td class=\"column-2\"><a href=\"https:\/\/helpjuice.com\">Helpjuice<\/a><\/td><td class=\"column-3\">73,249<\/td><td class=\"column-4\">92,177<\/td><td class=\"column-5\">18,928<\/td><td class=\"column-6\">26%<\/td><td class=\"column-7\">$6.0M<\/td>\n<\/tr>\n<tr class=\"row-35 odd\">\n\t<td class=\"column-1\">34<\/td><td class=\"column-2\"><a href=\"https:\/\/www.yardi.com\/\">Yardi<\/a><\/td><td class=\"column-3\">64,177<\/td><td class=\"column-4\">81,896<\/td><td class=\"column-5\">17,719<\/td><td class=\"column-6\">28%<\/td><td class=\"column-7\">$5.5B<\/td>\n<\/tr>\n<tr class=\"row-36 even\">\n\t<td class=\"column-1\">35<\/td><td class=\"column-2\"><a href=\"https:\/\/www.spyfu.com\">SpyFu<\/a><\/td><td class=\"column-3\">62,410<\/td><td class=\"column-4\">79,361<\/td><td class=\"column-5\">16,951<\/td><td class=\"column-6\">27%<\/td><td class=\"column-7\">$2.0M<\/td>\n<\/tr>\n<tr class=\"row-37 odd\">\n\t<td class=\"column-1\">36<\/td><td class=\"column-2\"><a href=\"https:\/\/www.wappalyzer.com\">Wappalyzer<\/a><\/td><td class=\"column-3\">61,561<\/td><td class=\"column-4\">78,303<\/td><td class=\"column-5\">16,742<\/td><td class=\"column-6\">27%<\/td><td class=\"column-7\">$500K<\/td>\n<\/tr>\n<tr class=\"row-38 even\">\n\t<td class=\"column-1\">37<\/td><td class=\"column-2\"><a href=\"https:\/\/www.filemail.com\">Filemail<\/a><\/td><td class=\"column-3\">142,226<\/td><td class=\"column-4\">158,133<\/td><td class=\"column-5\">15,907<\/td><td class=\"column-6\">11%<\/td><td class=\"column-7\">$1.0M<\/td>\n<\/tr>\n<tr class=\"row-39 odd\">\n\t<td class=\"column-1\">38<\/td><td class=\"column-2\"><a href=\"https:\/\/www.float.com\">Float.com<\/a><\/td><td class=\"column-3\">29,088<\/td><td class=\"column-4\">44,737<\/td><td class=\"column-5\">15,649<\/td><td class=\"column-6\">54%<\/td><td class=\"column-7\">$5.5M<\/td>\n<\/tr>\n<tr class=\"row-40 even\">\n\t<td class=\"column-1\">39<\/td><td class=\"column-2\"><a href=\"https:\/\/wordtohtml.net\">Free online HTML editor<\/a><\/td><td class=\"column-3\">29,523<\/td><td class=\"column-4\">44,269<\/td><td class=\"column-5\">14,746<\/td><td class=\"column-6\">50%<\/td><td class=\"column-7\">-<\/td>\n<\/tr>\n<tr class=\"row-41 odd\">\n\t<td class=\"column-1\">40<\/td><td class=\"column-2\"><a href=\"https:\/\/www.brightlocal.com\">BrightLocal \ud83c\uddfa\ud83c\udde6<\/a><\/td><td class=\"column-3\">52,853<\/td><td class=\"column-4\">66,876<\/td><td class=\"column-5\">14,023<\/td><td class=\"column-6\">27%<\/td><td class=\"column-7\">$10.3M<\/td>\n<\/tr>\n<tr class=\"row-42 even\">\n\t<td class=\"column-1\">41<\/td><td class=\"column-2\"><a href=\"https:\/\/shortpixel.com\">ShortPixel<\/a><\/td><td class=\"column-3\">6,192<\/td><td class=\"column-4\">20,006<\/td><td class=\"column-5\">13,814<\/td><td class=\"column-6\">223%<\/td><td class=\"column-7\">$10.0M<\/td>\n<\/tr>\n<tr class=\"row-43 odd\">\n\t<td class=\"column-1\">42<\/td><td class=\"column-2\"><a href=\"https:\/\/www.getmyinvoices.com\">GetMyInvoices<\/a><\/td><td class=\"column-3\">10,880<\/td><td class=\"column-4\">23,767<\/td><td class=\"column-5\">12,887<\/td><td class=\"column-6\">118%<\/td><td class=\"column-7\">$5.5M<\/td>\n<\/tr>\n<tr class=\"row-44 even\">\n\t<td class=\"column-1\">43<\/td><td class=\"column-2\"><a href=\"https:\/\/mangools.com\">Mangools<\/a><\/td><td class=\"column-3\">67,615<\/td><td class=\"column-4\">80,324<\/td><td class=\"column-5\">12,709<\/td><td class=\"column-6\">19%<\/td><td class=\"column-7\">$5.5M<\/td>\n<\/tr>\n<tr class=\"row-45 odd\">\n\t<td class=\"column-1\">44<\/td><td class=\"column-2\"><a href=\"https:\/\/lagrowthmachine.com\">La Growth Machine<\/a><\/td><td class=\"column-3\">13,668<\/td><td class=\"column-4\">26,321<\/td><td class=\"column-5\">12,653<\/td><td class=\"column-6\">93%<\/td><td class=\"column-7\">$5.5M<\/td>\n<\/tr>\n<tr class=\"row-46 even\">\n\t<td class=\"column-1\">45<\/td><td class=\"column-2\"><a href=\"https:\/\/www.aha.io\">Aha!<\/a><\/td><td class=\"column-3\">135,156<\/td><td class=\"column-4\">147,570<\/td><td class=\"column-5\">12,414<\/td><td class=\"column-6\">9%<\/td><td class=\"column-7\">$100.0M<\/td>\n<\/tr>\n<tr class=\"row-47 odd\">\n\t<td class=\"column-1\">46<\/td><td class=\"column-2\"><a href=\"https:\/\/gtranslate.io\">GTranslate Inc.<\/a><\/td><td class=\"column-3\">7,739<\/td><td class=\"column-4\">20,125<\/td><td class=\"column-5\">12,386<\/td><td class=\"column-6\">160%<\/td><td class=\"column-7\">$5.3M<\/td>\n<\/tr>\n<tr class=\"row-48 even\">\n\t<td class=\"column-1\">47<\/td><td class=\"column-2\"><a href=\"https:\/\/slickplan.com\">Slickplan<\/a><\/td><td class=\"column-3\">13,270<\/td><td class=\"column-4\">24,857<\/td><td class=\"column-5\">11,587<\/td><td class=\"column-6\">87%<\/td><td class=\"column-7\">$1.0M<\/td>\n<\/tr>\n<tr class=\"row-49 odd\">\n\t<td class=\"column-1\">48<\/td><td class=\"column-2\"><a href=\"https:\/\/uptime.com\">Uptime.com<\/a><\/td><td class=\"column-3\">28,164<\/td><td class=\"column-4\">39,394<\/td><td class=\"column-5\">11,230<\/td><td class=\"column-6\">40%<\/td><td class=\"column-7\">$5.5M<\/td>\n<\/tr>\n<tr class=\"row-50 even\">\n\t<td class=\"column-1\">49<\/td><td class=\"column-2\"><a href=\"https:\/\/homerun.co\">Homerun<\/a><\/td><td class=\"column-3\">23,049<\/td><td class=\"column-4\">33,883<\/td><td class=\"column-5\">10,834<\/td><td class=\"column-6\">47%<\/td><td class=\"column-7\">$38.4M<\/td>\n<\/tr>\n<tr class=\"row-51 odd\">\n\t<td class=\"column-1\">50<\/td><td class=\"column-2\"><a href=\"https:\/\/glassnode.com\">Glassnode<\/a><\/td><td class=\"column-3\">13,321<\/td><td class=\"column-4\">24,111<\/td><td class=\"column-5\">10,790<\/td><td class=\"column-6\">81%<\/td><td class=\"column-7\">$5.5M<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<h2 class=\"wp-block-heading\">Top 5 bootstrapped SaaS companies<\/h2>\n\n\n\n<p>For each of the top five companies, I ran a five-minute analysis using Ahrefs <strong>Site Explorer <\/strong>to understand the SEO strategies driving their growth.<\/p>\n\n\n\n<p>In a nutshell: free tools, <a href=\"https:\/\/ahrefs.com\/blog\/programmatic-seo\/\">programmatic content<\/a>, and content localization feature heavily.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Smallpdf (+14M pageviews)\" data-section=\"smallpdf\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-178853-_ihlu3xrwo6au\"><\/a>1. Smallpdf (+14M pageviews)<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Smallpdf offers free tools for editing and converting PDF files. They have an estimated annual revenue of $17,500,000.<\/p>\n\n\n\n<table id=\"tablepress-321\" class=\"tablepress tablepress-id-321 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\"><a href=\"https:\/\/smallpdf.com\">Smallpdf<\/a><\/th><th class=\"column-2\">2023<\/th><th class=\"column-3\">2024<\/th><th class=\"column-4\">Absolute change<\/th><th class=\"column-5\">Percent change<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Organic traffic<\/td><td class=\"column-2\">41,145,810<\/td><td class=\"column-3\">55,455,141<\/td><td class=\"column-4\">14,309,331<\/td><td class=\"column-5\">34.78%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Organic pages<\/td><td class=\"column-2\">3,367<\/td><td class=\"column-3\">3,506<\/td><td class=\"column-4\">139<\/td><td class=\"column-5\">4.13%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Organic keywords<\/td><td class=\"column-2\">466,048<\/td><td class=\"column-3\">416,115<\/td><td class=\"column-4\">-49,933<\/td><td class=\"column-5\">-10.71%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Keywords in top&nbsp;3<\/td><td class=\"column-2\">54,933<\/td><td class=\"column-3\">69,359<\/td><td class=\"column-4\">14,426<\/td><td class=\"column-5\">26.26%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-321 from cache -->\n\n\n<p>Smallpdf\u2019s traffic growth comes entirely from\u2014you guessed it\u2014free PDF tools. Conversion tools (converting from PDF to Word Doc, from JPG to PDF, and so on) drive the majority of the site\u2019s traffic:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1394\" height=\"1001\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-1.jpg\" alt class=\"wp-image-178854\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-1.jpg 1394w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-1-592x425.jpg 592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-1-768x551.jpg 768w\" sizes=\"auto, (max-width: 1394px) 100vw, 1394px\"><\/figure>\n\n\n\n<p>These free tools target extremely high volume keywords, like <em>pdf to word <\/em>with an estimated 3.9M searches in Indonesia alone. Here\u2019s the <a href=\"https:\/\/smallpdf.com\/pdf-to-word\">actual page<\/a> that ranks so&nbsp;well:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1875\" height=\"1037\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-2.png\" alt class=\"wp-image-178855\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-2.png 1875w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-2-680x376.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-2-768x425.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-2-1536x850.png 1536w\" sizes=\"auto, (max-width: 1875px) 100vw, 1875px\"><\/figure>\n\n\n\n<p>These tools have also been localized to different languages, with the Spanish-, Indonesian- and Portuguese-targeted subfolders generating a large portion of the website\u2019s traffic growth:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1249\" height=\"813\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-3.png\" alt class=\"wp-image-178856\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-3.png 1249w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-3-653x425.png 653w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-3-768x500.png 768w\" sizes=\"auto, (max-width: 1249px) 100vw, 1249px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. BuiltWith (+2.6M pageviews)\" data-section=\"builtwith\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-178853-_p4v2fqs0m2c8\"><\/a>2. BuiltWith (+2.6M pageviews)<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>BuiltWith is a tool for discovering the technologies companies use to build their websites. BuiltWith has an estimated annual revenue of $31,000,000.<\/p>\n\n\n\n<table id=\"tablepress-322\" class=\"tablepress tablepress-id-322 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\"><a href=\"https:\/\/builtwith.com\">BuiltWith<\/a><\/th><th class=\"column-2\">2023<\/th><th class=\"column-3\">2024<\/th><th class=\"column-4\">Absolute change<\/th><th class=\"column-5\">Percent change<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Organic traffic<\/td><td class=\"column-2\">526,880<\/td><td class=\"column-3\">3,149,986<\/td><td class=\"column-4\">2,623,106<\/td><td class=\"column-5\">497.86%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Organic pages<\/td><td class=\"column-2\">81,615<\/td><td class=\"column-3\">93,716<\/td><td class=\"column-4\">12,101<\/td><td class=\"column-5\">14.83%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Organic keywords<\/td><td class=\"column-2\">126,541<\/td><td class=\"column-3\">111,371<\/td><td class=\"column-4\">-15,170<\/td><td class=\"column-5\">-11.99%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Keywords in top&nbsp;3<\/td><td class=\"column-2\">4,538<\/td><td class=\"column-3\">4,307<\/td><td class=\"column-4\">-231<\/td><td class=\"column-5\">-5.09%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-322 from cache -->\n\n\n<p>The biggest single driver of BuiltWith\u2019s growth is the addition of a Korean language subfolder, <a href=\"http:\/\/builtwith.com\/ko\">builtwith.com\/ko<\/a>, housing localized versions of 191 website pages:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1394\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-4.jpg\" alt class=\"wp-image-178857\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-4.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-4-624x425.jpg 624w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-4-768x523.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-4-1536x1046.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Other language subfolders (particularly \/de, \/es, and \/fr) also generate a decent amount of traffic:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1231\" height=\"808\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-5.png\" alt class=\"wp-image-178858\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-5.png 1231w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-5-647x425.png 647w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-5-768x504.png 768w\" sizes=\"auto, (max-width: 1231px) 100vw, 1231px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Ahrefs (+2.1M pageviews)\" data-section=\"ahrefs\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-178853-_478nm87dbbai\"><\/a>3. Ahrefs (+2.1M pageviews)<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Oh hey, that\u2019s us! Ahrefs is a powerful all-in-one SEO toolset, and the source of all the SEO data in this article.<\/p>\n\n\n\n<table id=\"tablepress-323\" class=\"tablepress tablepress-id-323 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\"><a href=\"\/\">Ahrefs<\/a><\/th><th class=\"column-2\">2023<\/th><th class=\"column-3\">2024<\/th><th class=\"column-4\">Absolute change<\/th><th class=\"column-5\">Percent change<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Organic traffic<\/td><td class=\"column-2\">2,171,168<\/td><td class=\"column-3\">4,271,413<\/td><td class=\"column-4\">2,100,245<\/td><td class=\"column-5\">96.73%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Organic pages<\/td><td class=\"column-2\">4,522<\/td><td class=\"column-3\">18,982<\/td><td class=\"column-4\">14,460<\/td><td class=\"column-5\">319.77%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Organic keywords<\/td><td class=\"column-2\">225,855<\/td><td class=\"column-3\">231,761<\/td><td class=\"column-4\">5,906<\/td><td class=\"column-5\">2.61%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Keywords in top&nbsp;3<\/td><td class=\"column-2\">14,291<\/td><td class=\"column-3\">20,618<\/td><td class=\"column-4\">6,327<\/td><td class=\"column-5\">44.27%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-323 from cache -->\n\n\n<p>We don\u2019t need conjecture here. Our free AI writing tools are responsible for a big part of our organic traffic growth:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1228\" height=\"809\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-6.png\" alt class=\"wp-image-178859\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-6.png 1228w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-6-645x425.png 645w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-6-768x506.png 768w\" sizes=\"auto, (max-width: 1228px) 100vw, 1228px\"><\/figure>\n\n\n\n<p>Our paragraph rewriter (113k visits per month), paraphrasing tool (99k), and instagram caption generator (73k) are particularly popular:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1393\" height=\"687\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-7.png\" alt class=\"wp-image-178860\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-7.png 1393w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-7-680x335.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-7-768x379.png 768w\" sizes=\"auto, (max-width: 1393px) 100vw, 1393px\"><\/figure>\n\n\n\n<p>Try them out for yourselves here: <a href=\"https:\/\/ahrefs.com\/writing-tools\">https:\/\/ahrefs.com\/writing-tools<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1280\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-8.jpg\" alt class=\"wp-image-178861\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-8.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-8-680x425.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-8-768x480.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-8-1536x960.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>We also launched a <a href=\"https:\/\/ahrefs.com\/blog\/programmatic-seo\/\">programmatic SEO<\/a> campaign, using Ahrefs data to rank the world\u2019s most popular websites:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1319\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-9.jpg\" alt class=\"wp-image-178862\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-9.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-9-660x425.jpg 660w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-9-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-9-768x495.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-9-1536x989.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>The localized versions of these pages\u2014particularly Swedish and French\u2014account for the majority of the traffic:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1929\" height=\"1111\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-10.png\" alt class=\"wp-image-178864\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-10.png 1929w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-10-680x392.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-10-768x442.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-10-1536x885.png 1536w\" sizes=\"auto, (max-width: 1929px) 100vw, 1929px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Surfshark (+519k pageviews)\" data-section=\"surfshark\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-178853-_ludtsod60oy7\"><\/a>4. Surfshark (+519k pageviews)<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Surfshark is a VPN tool with an estimated annual revenue of $20,000,000.<\/p>\n\n\n\n<table id=\"tablepress-324\" class=\"tablepress tablepress-id-324 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\"><a href=\"https:\/\/surfshark.com\/\">Surfshark<\/a><\/th><th class=\"column-2\">2023<\/th><th class=\"column-3\">2024<\/th><th class=\"column-4\">Absolute change<\/th><th class=\"column-5\">Percent change<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Organic traffic<\/td><td class=\"column-2\">992,020<\/td><td class=\"column-3\">1,510,739<\/td><td class=\"column-4\">518,719<\/td><td class=\"column-5\">52.29%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Organic pages<\/td><td class=\"column-2\">2,610<\/td><td class=\"column-3\">3,964<\/td><td class=\"column-4\">1,354<\/td><td class=\"column-5\">51.88%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Organic keywords<\/td><td class=\"column-2\">205,194<\/td><td class=\"column-3\">248,267<\/td><td class=\"column-4\">43,073<\/td><td class=\"column-5\">20.99%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Keywords in top&nbsp;3<\/td><td class=\"column-2\">5,359<\/td><td class=\"column-3\">9,390<\/td><td class=\"column-4\">4,031<\/td><td class=\"column-5\">75.22%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-324 from cache -->\n\n\n<p>One of Surfshark\u2019s fastest-growing pages is a <a href=\"https:\/\/surfshark.com\/what-is-my-ip\">free IP address checking tool<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2565\" height=\"1330\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/image-1.png\" alt class=\"wp-image-178920\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/image-1.png 2565w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/image-1-680x353.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/image-1-768x398.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/image-1-1536x796.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/image-1-2048x1062.png 2048w\" sizes=\"auto, (max-width: 2565px) 100vw, 2565px\"><\/figure>\n\n\n\n<p>But interestingly, most of the company\u2019s organic growth has come from branded keywords, like <em>surfshark discount code, surfshark deals, <\/em>and <em>surfshark login<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1234\" height=\"1243\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-12.png\" alt class=\"wp-image-178866\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-12.png 1234w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-12-422x425.png 422w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-12-768x774.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-12-120x120.png 120w\" sizes=\"auto, (max-width: 1234px) 100vw, 1234px\"><\/figure>\n\n\n\n<p>This is a good indication that the company has been investing heavily in brand marketing, increasing branded search queries as a byproduct.<\/p>\n\n\n\n<p>Looking at the <strong>Paid search<\/strong> reports in Ahrefs, we can see that the company launched a substantial advertising campaign in the last couple of months (we\u2019ve logged 876 separate ads):<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1499\" height=\"1272\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-13.jpg\" alt class=\"wp-image-178867\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-13.jpg 1499w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-13-501x425.jpg 501w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-13-768x652.jpg 768w\" sizes=\"auto, (max-width: 1499px) 100vw, 1499px\"><\/figure>\n\n\n\n<p>Big, expensive brand advertising campaigns are not common for bootstrapped companies.<\/p>\n\n\n\n<p>Although the fundraising data suggests that Surfshark has never raised outside capital, their website shares that <em>\u201cIn 2022, Surfshark and Nord Security merged under one holding company to form a cybersecurity powerhouse while still operating independently.\u201d<\/em><\/p>\n\n\n\n<p>This suggests that Surfshark may not be bootstrapped in the truest sense (but I\u2019ve left it in because it showcases an interesting\u2014and expensive\u2014way to grow organic traffic).<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. IPQS (+466k pageviews)\" data-section=\"ipqs\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-178853-_5580yqksvmap\"><\/a>5. IPQS (+466k pageviews)<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>IPQS is a fraud, bot detection, and IP validation tool with an estimated annual revenue of $32,000,000.<\/p>\n\n\n\n<table id=\"tablepress-325\" class=\"tablepress tablepress-id-325 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\"><a href=\"https:\/\/www.ipqualityscore.com\">IPQS<\/a><\/th><th class=\"column-2\">2023<\/th><th class=\"column-3\">2024<\/th><th class=\"column-4\">Absolute change<\/th><th class=\"column-5\">Percent change<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Organic traffic<\/td><td class=\"column-2\">1,194,124<\/td><td class=\"column-3\">1,660,482<\/td><td class=\"column-4\">466,358<\/td><td class=\"column-5\">39.05%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Organic pages<\/td><td class=\"column-2\">22,378<\/td><td class=\"column-3\">31,350<\/td><td class=\"column-4\">8,972<\/td><td class=\"column-5\">40.09%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Organic keywords<\/td><td class=\"column-2\">72,181<\/td><td class=\"column-3\">75,390<\/td><td class=\"column-4\">3,209<\/td><td class=\"column-5\">4.45%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Keywords in top&nbsp;3<\/td><td class=\"column-2\">5,092<\/td><td class=\"column-3\">7,065<\/td><td class=\"column-4\">1,973<\/td><td class=\"column-5\">38.75%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-325 from cache -->\n\n\n<p>All of IPQS\u2019 traffic growth (and in fact, 57% of their total estimated organic traffic) comes from a single page, a <a href=\"https:\/\/www.ipqualityscore.com\/free-phone-number-lookup\">free tool for looking up phone numbers<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1322\" height=\"627\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-14.png\" alt class=\"wp-image-178868\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-14.png 1322w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-14-680x323.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-14-768x364.png 768w\" sizes=\"auto, (max-width: 1322px) 100vw, 1322px\"><\/figure>\n\n\n\n<p>This page manages to rank in first place for keywords like <em>phone number lookup <\/em>(353K monthly searches in the US), <em>phone lookup <\/em>(48K), and <em>check this phone <\/em>(35K):<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"1135\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-15.png\" alt class=\"wp-image-178869\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-15.png 1004w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-15-376x425.png 376w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-15-768x868.png 768w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\"><\/figure>\n\n\n\n<p>This, despite just 84 referring domains and a design that probably looked good circa&nbsp;2005:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1186\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/image-2-scaled.jpg\" alt class=\"wp-image-178922\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/image-2-scaled.jpg 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/image-2-680x315.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/image-2-768x356.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/image-2-1536x712.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/image-2-2048x949.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178853-_qzea2a6kj702\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>We\u2019ll share more of these analyses in the coming weeks. Want us to include your company in the next round? <a href=\"https:\/\/forms.gle\/Ysw9gFBpdyLJntWx6\">Just fill out this short Google Form<\/a>.<a id=\"post-178853-_6guy1m63986i\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we\u2019re focusing on bootstrapped software companies\u2014those who have never raised external funding. All SEO data featured here comes piping hot from the Ahrefs API. This is a list of bootstrapped SaaS companies ordered by estimated monthly organic<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":194,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414],"tags":[462],"coauthors":[457],"class_list":["post-178853","post","type-post","status-publish","format-standard","hentry","category-data-studies","tag-blog","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>50 Bootstrapped SaaS Companies Dominating SEO in 2024<\/title>\n<meta name=\"description\" content=\"We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/top-bootstrapped-saas-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"50 Bootstrapped SaaS Companies Dominating SEO in 2024\" \/>\n<meta property=\"og:description\" content=\"We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/top-bootstrapped-saas-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-20T15:34:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T00:41:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178853-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1394\" \/>\n\t<meta property=\"og:image:height\" content=\"1001\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ryan Law\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thinking_slow\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/top-bootstrapped-saas-companies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/top-bootstrapped-saas-companies\\\/\"},\"author\":{\"name\":\"Ryan Law\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e63cf0d276886d0391667a066edafeda\"},\"headline\":\"50 Bootstrapped SaaS Companies Dominating SEO in&nbsp;2024\",\"datePublished\":\"2024-08-20T15:34:13+00:00\",\"dateModified\":\"2024-12-19T00:41:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/top-bootstrapped-saas-companies\\\/\"},\"wordCount\":825,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/top-bootstrapped-saas-companies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/50-bootstrapped-saas-companies-dominating-seo-by-ryan-law-data-studies-1.jpg\",\"keywords\":[\"blog\"],\"articleSection\":[\"Data &amp; 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