{"id":178585,"date":"2024-08-19T09:11:14","date_gmt":"2024-08-19T14:11:14","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=178585"},"modified":"2024-08-20T03:01:44","modified_gmt":"2024-08-20T08:01:44","slug":"how-to-become-an-seo-conference-speaker","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-become-an-seo-conference-speaker\/","title":{"rendered":"How to Become an SEO Conference Speaker"},"content":{"rendered":"\n<div class=\"intro-txt\">I asked 11 of SEO\u2019s own headline acts to share their best advice for aspiring speakers.<\/div>\n\n\n\n<p>Here\u2019s their personal roadmap for speaking on the biggest stages, building your personal brand, and even getting flown around the world on someone else\u2019s dollar.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Start with webinars and internal presentations\" data-section=\"one\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178585-_wpsw0lwfq4nb\"><\/a>1. Start with webinars and internal presentations<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Big dreams often start with small first steps\u2014in this case, hosting webinars and running presentations within your company.<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>Start little by little with online shorter events first, to longer and then eventually in-person meetups, to later bigger conferences.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Aleyda Solis\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/profile-picture-of-aleyda-solis.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Aleyda Solis,<\/span> <span class=\"quote-author-job\">Founder &amp; International SEO Consultant,  <a href=\"https:\/\/www.linkedin.com\/in\/aleyda\/\" target=\"_blank\">Orainti<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>Start from in-house presentations where you can present something to your team. It doesn\u2019t even have to be in person. You can just ask people to join a call where you will share your experience with some kind of topic. You will create slides, you will create a presentation, and that will be that. The other thing you can do is give a webinar, which is also public speaking, it\u2019s just not in person\u2014it\u2019s online.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Tim Soulo\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/Tim_profile_pic.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Tim Soulo,<\/span> <span class=\"quote-author-job\">CMO,  <a href=\"https:\/\/www.linkedin.com\/in\/timsoulo\/\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>These virtual events allow you to collect social proof for your speaking abilities, making it easier for you to persuade event organizers that you\u2019re a good&nbsp;fit:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>Organizers are already going to be familiar with you or they are going to research you online. So, having a strong social media presence, along with articles you\u2019ve written and videos you\u2019ve recorded\u2014including podcasts, webinars, and interviews\u2014goes a long way. Video is key because organizers want to see how you speak and if you can engage an audience.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Cyrus Shepard\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/11\/cyrus-shepard.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Cyrus Shepard,<\/span> <span class=\"quote-author-job\">Founder,  <a href=\"https:\/\/www.linkedin.com\/in\/cyrusshepard\/\" target=\"_blank\">Zyppy SEO Consulting<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>If you have recordings of yourself speaking, this helps a lot to pitch yourself to organizers because they understand that you did this before. You have experience creating slides, creating coherent presentations, you don\u2019t have stage fright, so you\u2019re not going to fail miserably.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Tim Soulo\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/Tim_profile_pic.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Tim Soulo,<\/span> <span class=\"quote-author-job\">CMO,  <a href=\"https:\/\/www.linkedin.com\/in\/timsoulo\/\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Speak at local meetups\" data-section=\"two\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178585-_2dfjo67m3wk8\"><\/a>2. Speak at local meetups<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Once you can run a webinar without breaking into too much of a sweat, local meetups are a great next&nbsp;step:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>Speaking at local events is a good way to build up your profile in an easier environment. Having a event like SMX as your first speaking gig is more daunting.&nbsp;<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"James Norquay\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/1583735506441.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">James Norquay,<\/span> <span class=\"quote-author-job\">Founder,  <a href=\"https:\/\/www.linkedin.com\/in\/norquay\/\" target=\"_blank\">Prosperity Media<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>As Lily Ray explains, earning your first dose of live audience feedback can be a real confidence booster:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>I started with a small meetup in NYC run by Botify, where I spoke on a panel with a few amazing SEOs. I was so nervous! But after hearing some feedback from the audience, that was the moment I realized that I could actually add value to the discussion and people in the room benefitted from hearing what I had to&nbsp;say.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Lily Ray\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/profile-picture-of-lily-ray.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Lily Ray,<\/span> <span class=\"quote-author-job\">Vice President, SEO Strategy &amp; Research,  <a href=\"https:\/\/www.linkedin.com\/in\/lily-ray-44755615\/\" target=\"_blank\">Amsive<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>Our CMO Tim views these local meetups as a great way to get reps in and prepare for big stages:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>In many cities, there are meetups for 20, 30, or 40 people. Sometimes you can even organize a meetup, invite others, and speak there. It will take you a few years to get there, but once you\u2019ve done some in-house speaking and smaller meetups, and you\u2019ve developed a lot of interesting, unique ideas of your own\u2014not just things you\u2019ve learned from someone else\u2014you can apply to speak at bigger conferences.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Tim Soulo\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/Tim_profile_pic.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Tim Soulo,<\/span> <span class=\"quote-author-job\">CMO,  <a href=\"https:\/\/www.linkedin.com\/in\/timsoulo\/\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Pitch organizers directly\" data-section=\"three\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178585-_z3cic4j4900v\"><\/a>3. Pitch organizers directly<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>When you\u2019re ready for the big time, there\u2019s no real secret to success. You just need to pitch organizers:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>Basically, to become a conference speaker, all you need to do is to&nbsp;apply.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Tim Soulo\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/Tim_profile_pic.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Tim Soulo,<\/span> <span class=\"quote-author-job\">CMO,  <a href=\"https:\/\/www.linkedin.com\/in\/timsoulo\/\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>I got more gigs by simply pitching event organizers and then sending the organizer a custom note on LinkedIn or via email if I\u2019m connected with them. Don\u2019t be afraid to pitch, get rejected, and then pitch&nbsp;again.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Bernard Huang\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/1655072948555.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Bernard Huang,<\/span> <span class=\"quote-author-job\">Founder,  <a href=\"https:\/\/www.linkedin.com\/in\/bernardjhuang\/\" target=\"_blank\">Clearscope<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>Apply to as many conferences as possible. Research the ones you\u2019re interested in and find out if they have an application process or if they work on an invite-only basis.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Andy Chadwick\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/Andy-Chadwick.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Andy Chadwick,<\/span> <span class=\"quote-author-job\">Co-founder,  <a href=\"https:\/\/www.linkedin.com\/in\/andy-chadwick\/\" target=\"_blank\">Keyword Insights<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>Some events are more welcoming of newbie speakers than others, like our beloved brightonSEO:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>Some conferences, like brightonSEO, intentionally recruit a certain percentage of new speakers. They have an application process on their website, which I took advantage of when I was starting out.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Andy Chadwick\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/Andy-Chadwick.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Andy Chadwick,<\/span> <span class=\"quote-author-job\">Co-founder,  <a href=\"https:\/\/www.linkedin.com\/in\/andy-chadwick\/\" target=\"_blank\">Keyword Insights<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>And speaking of brightonSEO, here\u2019s conference founder Kelvin\u2019s tips for pitching:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>Be actionable.<strong> <\/strong>Our audience loves practical how-to information. Aim for takeaways like tasks, tools, and&nbsp;books.<\/p>\n\n\n\n<p>Be specific.<strong> <\/strong>Specific topics are more likely to be chosen. Detailed titles and descriptions win us&nbsp;over.<\/p>\n\n\n\n<p>Avoid the basics. Our audience is not new to digital marketing. Go beyond general tips and theories.<\/p>\n\n\n\n<p>No self-promotion. Avoid pitches that focus on your tool or client results.<\/p>\n\n\n\n<p>Use research.<strong> <\/strong>Relevant and timely data boosts your chances.<\/p>\n\n\n\n<p>Be authoritative.<strong> <\/strong>Know your subject inside and out. Show your expertise.<\/p>\n\n\n\n<p>Pitch a tight topic. Our talks are 20 minutes. Narrow topics allow for detailed, focused presentations.<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Kelvin Newman\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/Kelvin-Newman.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Kelvin Newman,<\/span> <span class=\"quote-author-job\">Founder,  <a href=\"https:\/\/www.linkedin.com\/in\/kelvinnewman\/\" target=\"_blank\">brightonSEO<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">List of SEO conferences<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Not sure who to pitch first? <a href=\"https:\/\/ahrefs.com\/blog\/seo-conferences-roundup\/\">Check out our list of popular SEO conferences<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ahrefs.com\/blog\/seo-conferences-roundup\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1689\" height=\"1112\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-be-an-seo-conference-speaker.png\" alt class=\"wp-image-178839\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-be-an-seo-conference-speaker.png 1689w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-be-an-seo-conference-speaker-646x425.png 646w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-be-an-seo-conference-speaker-768x506.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-be-an-seo-conference-speaker-1536x1011.png 1536w\" sizes=\"auto, (max-width: 1689px) 100vw, 1689px\"><\/a><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Speak from experience\" data-section=\"four\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178585-_sh1lyfxh1szk\"><\/a>4. Speak from experience<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Most of the speakers I asked find their talk topics in the same simple way: their own personal experience.<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>Speak on topics you know inside and out, where you have a lot of knowledge and opinions, as opposed to trying to speak about things that might be outside your wheelhouse but you feel are important to cover. The more you share things you actually know, the more natural and engaging the talk will come across to the audience.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Lily Ray\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/profile-picture-of-lily-ray.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Lily Ray,<\/span> <span class=\"quote-author-job\">Vice President, SEO Strategy &amp; Research,  <a href=\"https:\/\/www.linkedin.com\/in\/lily-ray-44755615\/\" target=\"_blank\">Amsive<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>I also recommend sticking to areas of SEO\/ digital you are most comfortable with and have deep subject matter experience. Don\u2019t try and speak about something you\u2019re not an expert in.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"James Norquay\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/1583735506441.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">James Norquay,<\/span> <span class=\"quote-author-job\">Founder,  <a href=\"https:\/\/www.linkedin.com\/in\/norquay\/\" target=\"_blank\">Prosperity Media<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>And if you\u2019re worried that you don\u2019t have any useful experience\u2014you\u2019d be&nbsp;wrong.<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>My journey into speaking started with the simple thought that if I could teach people about what I knew surrounding digital marketing, companies and people would eventually pay me to do the things that I was talking about.&nbsp;<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Ross Simmonds\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/1672610622841.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Ross Simmonds,<\/span> <span class=\"quote-author-job\">Founder &amp; CEO,  <a href=\"https:\/\/www.linkedin.com\/in\/rosssimmonds\/\" target=\"_blank\">Foundation Marketing<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>Speaking is about sharing what you see to be useful from your own day to day, whatever your experience is! There will be always someone who will find it useful, since it will be another perspective from real experience.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Aleyda Solis\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/profile-picture-of-aleyda-solis.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Aleyda Solis,<\/span> <span class=\"quote-author-job\">Founder &amp; International SEO Consultant,  <a href=\"https:\/\/www.linkedin.com\/in\/aleyda\/\" target=\"_blank\">Orainti<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Practice public speaking\" data-section=\"five\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178585-_uhi9l6yuh68z\"><\/a>5. Practice public speaking<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Public speaking is a skill like any other, something that can be improved and developed. Many of SEO\u2019s biggest names still make time to practice, via training, studying famous speakers, or just simply workshopping their presentations out&nbsp;loud:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>I highly recommend doing speaker training. You can pick up some great tactics to make your speaking better. I paid for speaker training from my team with the organiser of Ted X, and it was extremely valuable.&nbsp;<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"James Norquay\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/1583735506441.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">James Norquay,<\/span> <span class=\"quote-author-job\">Founder,  <a href=\"https:\/\/www.linkedin.com\/in\/norquay\/\" target=\"_blank\">Prosperity Media<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>Limit the desire to study marketing speakers for inspiration. Instead, study the greatest orators and comedians of all time to better understand how to tell a story that captivates and hooks an audience.&nbsp;<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Ross Simmonds\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/1672610622841.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Ross Simmonds,<\/span> <span class=\"quote-author-job\">Founder &amp; CEO,  <a href=\"https:\/\/www.linkedin.com\/in\/rosssimmonds\/\" target=\"_blank\">Foundation Marketing<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>Practice your full talk out loud at least once before you present. This is probably the number one most important rule I\u2019ve learned as a speaker - you need to formulate the sentences out loud a few times for the talk to become muscle memory.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Lily Ray\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/profile-picture-of-lily-ray.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Lily Ray,<\/span> <span class=\"quote-author-job\">Vice President, SEO Strategy &amp; Research,  <a href=\"https:\/\/www.linkedin.com\/in\/lily-ray-44755615\/\" target=\"_blank\">Amsive<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Want to learn from the best speakers in the&nbsp;world?<\/div><div class=\"recommendation-content\">\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ahrefs.com\/events\/evolve2024-singapore\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/ahrefs_evolve_OG.png\" alt class=\"wp-image-175946\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/ahrefs_evolve_OG.png 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/ahrefs_evolve_OG-680x357.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/ahrefs_evolve_OG-768x403.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2 days in sunny Singapore (Oct 24\u201325)<\/li>\n\n\n\n<li>500 digital marketing enthusiasts<\/li>\n\n\n\n<li>18 top speakers from around the&nbsp;world<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/events\/evolve2024-singapore\">Learn more and buy tickets<\/a>.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Do interesting things\" data-section=\"six\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178585-_yl4jim1pg95i\"><\/a>6. Do interesting things<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There\u2019s a Ryan Holiday quote about writing that I regularly share with my team, and it applies equally here: if you want to be a good speaker, <em>\u201c<\/em><a href=\"https:\/\/ryanholiday.net\/so-you-want-to-be-a-writer-thats-mistake-1\/\"><em>go do interesting things<\/em><\/a><em>.\u201d <\/em><\/p>\n\n\n\n<p>You don\u2019t have to be a world-class orator if you share an interesting idea and jump straight to the good&nbsp;stuff.<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>Having something interesting to say is critical, in my opinion. I go to lots of conferences where speakers talk about topics that have already been covered many times or that the audience could look up on the internet. But presenting something fresh and interesting is hard. That\u2019s where the value&nbsp;is!<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Kevin Indig\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/kevin-indig.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Kevin Indig,<\/span> <span class=\"quote-author-job\">Growth Advisor &amp; Partner,  <a href=\"https:\/\/www.linkedin.com\/in\/kevinindig\/\" target=\"_blank\">Hypergrowth<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>Typically, people want to hear unique information. This is not something you\u2019ve heard before that you want to share on stage, but something you figured out yourself. So, years of experience definitely contribute to your ability to become a speaker.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Tim Soulo\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/Tim_profile_pic.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Tim Soulo,<\/span> <span class=\"quote-author-job\">CMO,  <a href=\"https:\/\/www.linkedin.com\/in\/timsoulo\/\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>Never waste time on an introduction. So many speakers waste 5 minutes at the start of their presentation explaining who they are and why they\u2019re important. No one cares. Everyone can Google that information or read your bio in the pamphlet for the event. Get to the good stuff. Deliver value immediately or capture the audience\u2019s attention with something bold.&nbsp;<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Ross Simmonds\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/1672610622841.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Ross Simmonds,<\/span> <span class=\"quote-author-job\">Founder &amp; CEO,  <a href=\"https:\/\/www.linkedin.com\/in\/rosssimmonds\/\" target=\"_blank\">Foundation Marketing<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Find your niche\" data-section=\"seven\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178585-_o16yoeqv51g6\"><\/a>7. Find your&nbsp;niche<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>With a few talks under your belt, you want to think about \u201cniching down\u201d, and focusing your topics on a particular topic or style. As Cyrus explains:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>Remember that organizers need to cover a diverse set of topics, so having a \u201cniche\u201d can work in your&nbsp;favor.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Cyrus Shepard\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/11\/cyrus-shepard.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Cyrus Shepard,<\/span> <span class=\"quote-author-job\">Founder,  <a href=\"https:\/\/www.linkedin.com\/in\/cyrusshepard\/\" target=\"_blank\">Zyppy SEO Consulting<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>Lazarina Stoy has great ideas for finding a niche that feels right for&nbsp;you:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>Choose a topic or even talk format that is unique to you. You could do this by doing an \u2018audit\u2019 of your processes and compare\/contrasting to others.<\/em><\/p>\n\n\n\n<p><em>You could do this by analysis, research, and insights from events (think Lily Ray\u2019s Winners and Losers from Algorithm Updates series).<\/em><\/p>\n\n\n\n<p><em>You could do this by giving an old process a revamp by incorporating new technology or new data to enhance the insights.<\/em><\/p>\n\n\n\n<p><em>You could do this by showing how a process is different in your niche (e.g. on-page SEO for Healthcare).<\/em><\/p>\n\n\n\n<p><em>The opportunities are endless!<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Lazarina Stoy\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/Lazarina-Stoy.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Lazarina Stoy,<\/span> <span class=\"quote-author-job\">Founder,  <a href=\"https:\/\/www.linkedin.com\/in\/lazarinastoy\/\" target=\"_blank\">MLforSEO<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Network, network, network\" data-section=\"eight\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178585-_nug2juprbq0x\"><\/a>8. Network, network, network<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The more people you connect with and talk to, the greater the odds that lucky, serendipitous opportunities will present themselves to you. As Andy Chadwick explains:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>I landed my first conference speaking opportunity through effective networking at the conferences I attended. I made sure to let the right people know that I was interested in public speaking. When other conferences began seeking recommendations for speakers, those connections recommended me.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Andy Chadwick\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/Andy-Chadwick.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Andy Chadwick,<\/span> <span class=\"quote-author-job\">Co-founder,  <a href=\"https:\/\/www.linkedin.com\/in\/andy-chadwick\/\" target=\"_blank\">Keyword Insights<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>Bernard Huang is proactive about understanding and addressing the needs of everyone involved in speaking\u2014organizers, other speakers, and your audience:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>\u201cIf you do become a conference speaker\u2026 you now have 3 bosses to please<\/em>:<\/p>\n\n\n\n<p><em>1. The conference organizer\u2014your ability to communicate and coordinate with them on deadlines, topics, reimbursements will be remembered<\/em>.<\/p>\n\n\n\n<p><em>2. The audience\u2014what will lead to more potential presentations is your ability to deliver meaningful and relevant information to the audience. Present what you know and understand, but make sure you present in a relatable manner, depending on attendees.<\/em><\/p>\n\n\n\n<p><em>3. Other speakers\u2014a hidden benefit of becoming a speaker is the VIP events that you get to attend. You may initially feel imposter syndrome (I know I still do) at these networking events but make sure to play it cool and see how you can help your fellow speakers. This will go a long way since speakers oftentimes get asked to recommend other speakers for future events.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Bernard Huang\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/1655072948555.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Bernard Huang,<\/span> <span class=\"quote-author-job\">Founder,  <a href=\"https:\/\/www.linkedin.com\/in\/bernardjhuang\/\" target=\"_blank\">Clearscope<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178585-_5igd2t3ybp3y\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>This should provide a decent roadmap for working your way onto the biggest stages in the SEO industry. With the practical stuff out of the way, I\u2019ll turn the inspirational final thoughts over to Lazarina:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>Even if you just motivate someone else by stepping on the podium or by saying something they needed to hear, that\u2019s a win! So, don\u2019t be afraid to give it a go\u2014we\u2019re all rooting for&nbsp;you.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Lazarina Stoy\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/Lazarina-Stoy.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Lazarina Stoy,<\/span> <span class=\"quote-author-job\">Founder,  <a href=\"https:\/\/www.linkedin.com\/in\/lazarinastoy\/\" target=\"_blank\">MLforSEO<\/a><\/span><\/div><\/div><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s their personal roadmap for speaking on the biggest stages, building your personal brand, and even getting flown around the world on someone else\u2019s dollar. Big dreams often start with small first steps\u2014in this case, hosting webinars and running presentations<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":194,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[457],"class_list":["post-178585","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Become an SEO Conference Speaker<\/title>\n<meta name=\"description\" content=\"I asked 11 of SEO\u2019s own headline acts to share their best advice for aspiring speakers.\" \/>\n<meta name=\"robots\" content=\"index, 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