{"id":178451,"date":"2024-08-16T08:12:59","date_gmt":"2024-08-16T13:12:59","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=178451"},"modified":"2025-07-21T11:00:02","modified_gmt":"2025-07-21T16:00:02","slug":"seo-proposal","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-proposal\/","title":{"rendered":"Win the Client With Your Next SEO Proposal (+ Expert Tips and Template)"},"content":{"rendered":"<div class=\"intro-txt\">\n\n<p>Want to win new business with your next SEO proposal? Let me show you&nbsp;how.<\/p>\n\n<\/div>\n\n<p>In this article, I\u2019ll explain what an SEO proposal is and how to craft it to win over the prospective client. I\u2019ll share my SEO proposal template based on my agency experience and tips from the SEO pros to give you the edge in your next SEO proposal.<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is an SEO proposal?\" data-section=\"what-is-an-seo-proposal\">\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178451-_dwivutktdr98\"><\/a>What is an SEO proposal?<\/h2>\n\n<\/div><\/div>\n\n<p>An SEO proposal is a document (usually slides) that outlines services an SEO agency or consultant intends to provide to improve a website\u2019s Google rankings\u2014for a&nbsp;fee.<\/p>\n\n\n\n<p>It has two functions: first, as a persuasive sales pitch, and second, as a blueprint for the proposed SEO&nbsp;work.<\/p>\n\n\n\n<p>An SEO proposal is your manifesto for improving the SEO of the client\u2019s website. It\u2019s used to close business\u2014so it needs to be persuasive.<\/p>\n\n\n\n<p>So, what does a good proposal look&nbsp;like?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Good SEO proposals<\/strong> \u2013 <span style=\"font-weight: 400;\">Clearly communicate the scope of work, prioritize important issues, and provide the SEO services required at an appropriate price<\/span><\/li>\n\n\n\n<li><strong>Bad SEO proposals \u2013 <span style=\"font-weight: 400;\">Misunderstand the brief, communicate poorly, don\u2019t provide the required SEO services at an appropriate pric<\/span><\/strong>e<\/li>\n<\/ul>\n\n\n\n<p>In short, to stay on the winning side, you must balance these three things against each&nbsp;other.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"1496\" class=\"wp-image-178452\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-proposal-gantt-chart-1.jpg\" alt=\"SEO Proposal Gantt chart\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-proposal-gantt-chart-1.jpg 1560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-proposal-gantt-chart-1-443x425.jpg 443w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-proposal-gantt-chart-1-768x736.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-proposal-gantt-chart-1-1536x1473.jpg 1536w\" sizes=\"auto, (max-width: 1560px) 100vw, 1560px\"><\/figure>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What should you include in an SEO proposal?\" data-section=\"what-is-an-seo-proposal\">\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178451-_cgl0sivykpbs\"><\/a>What should you include in an SEO proposal?<\/h2>\n\n<\/div><\/div>\n\n<p>Every website has unique SEO challenges, so every detail of an SEO proposal cannot be templated.<\/p>\n\n\n\n<p>Your input is <em>still<\/em> required to create an SEO proposal to convince prospective clients to do business with&nbsp;you.<\/p>\n\n\n\n<p>However, having looked at many SEO proposals over the years from working in various SEO agencies, there\u2019s a structure that I\u2019ve seen in many SEO proposals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Title card<\/li>\n\n\n\n<li>Introduction<\/li>\n\n\n\n<li>Brief<\/li>\n\n\n\n<li>Insights and recommendations<\/li>\n\n\n\n<li>Project timeline<\/li>\n\n\n\n<li>Pricing<\/li>\n<\/ul>\n\n\n\n<p>I\u2019ve converted this structure into an <a href=\"https:\/\/docs.google.com\/presentation\/d\/13x_VtgAFaLEEy5Fac0RLAY7CzlXCuuoCIjSSZbzAgZg\/edit#slide=id.g2f8225590f_0_27\">SEO proposal template<\/a> below, which you can quickly modify for your next pitch. You can personalize this template any way you&nbsp;want.<\/p>\n\n\n\n<p>Here\u2019s what it looks like, with an explanation of each section.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-178451-_bit2gmge7ky9\"><\/a>Title Card<\/h3>\n\n\n\n<p>Your title card is the first thing that your prospective client will&nbsp;see.<\/p>\n\n\n\n<p>Here\u2019s what it should include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Date<\/li>\n\n\n\n<li>Prospective client\u2019s website URL<\/li>\n\n\n\n<li>Logo of the website<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1714\" height=\"960\" class=\"wp-image-178453\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/title-card-slide-from-ahrefs-seo-proposal-templat-1.png\" alt=\"Title Card Slide From Ahrefs' SEO Proposal Template\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/title-card-slide-from-ahrefs-seo-proposal-templat-1.png 1714w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/title-card-slide-from-ahrefs-seo-proposal-templat-1-680x381.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/title-card-slide-from-ahrefs-seo-proposal-templat-1-768x430.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/title-card-slide-from-ahrefs-seo-proposal-templat-1-1536x860.png 1536w\" sizes=\"auto, (max-width: 1714px) 100vw, 1714px\"><\/figure>\n\n\n\n<p>I\u2019ve kept it minimal to illustrate the key elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-178451-_7ga9njqgei9j\"><\/a>Introduction<\/h3>\n\n\n\n<p>It\u2019s easy to get carried away with introducing yourselves and explaining your methodology and work processes. But it\u2019s best to keep this section as brief as possible\u2014I liked to keep it to three key slides.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduce your team \u2013 put names to faces, explain who you&nbsp;are<\/li>\n\n\n\n<li>Show your expertise \u2013 share clients you have worked with<\/li>\n\n\n\n<li>Share your recent results \u2013 show the results of a recent client you\u2019ve worked with<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1714\" height=\"956\" class=\"wp-image-178454\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/team-slide-from-ahrefs-seo-proposal-template-1.png\" alt=\"Team Slide From Ahrefs' SEO Proposal Template\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/team-slide-from-ahrefs-seo-proposal-template-1.png 1714w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/team-slide-from-ahrefs-seo-proposal-template-1-680x379.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/team-slide-from-ahrefs-seo-proposal-template-1-768x428.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/team-slide-from-ahrefs-seo-proposal-template-1-1536x857.png 1536w\" sizes=\"auto, (max-width: 1714px) 100vw, 1714px\"><\/figure>\n\n\n\n<p>Sharing the clients that you\u2019ve worked with is something that I have seen almost every agency I\u2019ve worked at do. It acts as social proof that your SEO services are legitimate.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1712\" height=\"968\" class=\"wp-image-178455\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/client-slide-from-ahrefs-seo-proposal-template-1.jpg\" alt=\"Client Slide From Ahrefs' SEO Proposal Template\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/client-slide-from-ahrefs-seo-proposal-template-1.jpg 1712w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/client-slide-from-ahrefs-seo-proposal-template-1-680x384.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/client-slide-from-ahrefs-seo-proposal-template-1-768x434.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/client-slide-from-ahrefs-seo-proposal-template-1-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1712px) 100vw, 1712px\"><\/figure>\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>\n\n<p>If you are just starting and don\u2019t have any clients yet, include your website or skip this slide altogether.<\/p>\n\n<\/div>\n\n<p>Lastly, it\u2019s a good idea to provide one key example of your recent work.<\/p>\n\n\n\n<p>You can share a screenshot of your organic traffic from <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer\u2019s Overview<\/a> page or Google Search Console. It often helps if the example is related to the work you are pitching for.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1698\" height=\"958\" class=\"wp-image-178456\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/recent-work-slide-from-ahrefs-seo-proposal-templa-1.png\" alt=\"Recent Work Slide From Ahrefs' SEO Proposal Template\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/recent-work-slide-from-ahrefs-seo-proposal-templa-1.png 1698w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/recent-work-slide-from-ahrefs-seo-proposal-templa-1-680x384.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/recent-work-slide-from-ahrefs-seo-proposal-templa-1-768x433.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/recent-work-slide-from-ahrefs-seo-proposal-templa-1-1536x867.png 1536w\" sizes=\"auto, (max-width: 1698px) 100vw, 1698px\"><\/figure>\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n\n<p>Use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>\u2019s new content changes feature to show how the content changes <em>you<\/em> made helped increase organic traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1098\" height=\"718\" class=\"wp-image-178457\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/content-changes-feature-example-gif-1.gif\" alt=\"Content Changes Feature Example Gif\"><\/figure>\n\n<\/div><\/div>\n\n<h3 class=\"wp-block-heading\"><a id=\"post-178451-_lvt6c72ji7yl\"><\/a>Brief<\/h3>\n\n\n\n<p>It\u2019s a good idea to re-confirm your client\u2019s SEO goals in writing to underline that you understand the prospective client\u2019s brief. For example, you could boost traffic to certain pages and improve rankings for different search terms.<\/p>\n\n\n\n<p>Here\u2019s a quick example of what that might look&nbsp;like.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1866\" height=\"1036\" class=\"wp-image-178458\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-brief-slide-from-ahrefs-seo-proposal-template-1.png\" alt=\"The Brief Slide From Ahrefs' SEO Proposal Template\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-brief-slide-from-ahrefs-seo-proposal-template-1.png 1866w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-brief-slide-from-ahrefs-seo-proposal-template-1-680x378.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-brief-slide-from-ahrefs-seo-proposal-template-1-768x426.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-brief-slide-from-ahrefs-seo-proposal-template-1-1536x853.png 1536w\" sizes=\"auto, (max-width: 1866px) 100vw, 1866px\"><\/figure>\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n\n<p>Have a \u201cdiscovery call\u201d with the prospective client beforehand. Take notes detailed from this call, and use them for this section.<\/p>\n\n<\/div><\/div>\n\n<h3 class=\"wp-block-heading\"><a id=\"post-178451-_5lx77trq374x\"><\/a>Insights &amp; recommendations<\/h3>\n\n\n\n<p>Your insights and recommendations are the meat of your SEO proposal. But where do you get the meat from? SEO tools like Ahrefs can provide a technical and performance analysis of any website.<\/p>\n\n\n\n<p>There are two key tools I use to create SEO insights: Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>. Between these two tools, you should be able to find performance and technical issues.<\/p>\n\n\n\n<p>I\u2019ve added some useful resources below to help you tackle some of the more common SEO issues and mistakes that could help complete this section.<\/p>\n\n<p>&nbsp;<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n<h4 class=\"wp-block-heading\"><a> \n\n<\/a><\/h4>\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-issues\/\">9 SEO Issues That Really Matter &amp; How to Fix&nbsp;Them<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-mistakes\/\">15 Common SEO Mistakes (And How to Fix&nbsp;Them)<\/a><\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h4 class=\"wp-block-heading\"><a> <\/a><\/h4><\/div><\/div> \n<h3 class=\"wp-block-heading\"><a id=\"post-178451-_9w3fqo86s2ry\"><\/a>Project timeline<\/h3>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p>Once you\u2019ve outlined the key issues and recommended specific SEO services, it\u2019s a good idea to create a project timeline to show your prospective client how you will deliver the&nbsp;work.<\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p>The best format for this is usually a Gantt chart supplemented with commentary to provide extra information.<\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1882\" height=\"1062\" class=\"wp-image-178459\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/project-timeline-slide-from-ahrefs-seo-proposal-t-1.png\" alt=\"Project Timeline Slide From Ahrefs' SEO Proposal Template\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/project-timeline-slide-from-ahrefs-seo-proposal-t-1.png 1882w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/project-timeline-slide-from-ahrefs-seo-proposal-t-1-680x384.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/project-timeline-slide-from-ahrefs-seo-proposal-t-1-768x433.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/project-timeline-slide-from-ahrefs-seo-proposal-t-1-1536x867.png 1536w\" sizes=\"auto, (max-width: 1882px) 100vw, 1882px\"><\/figure>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h3 class=\"wp-block-heading\"><a id=\"post-178451-_9an8gxjolgo2\"><\/a>Pricing<\/h3>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p>Pricing your services is one of the biggest hurdles if you\u2019re new to SEO\u2014how much should you charge?<\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p>Luckily, <a href=\"https:\/\/ahrefs.com\/blog\/author\/joshua-hardwick\/\">Joshua Hardwick<\/a> researched what SEOs charge, and you can use our <a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">SEO pricing<\/a> post as a guide to what you should charge.<\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p>Your pricing typically depends on three things: what type of business you\u2019re running:<\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"978\" class=\"wp-image-178460\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-hourly-rates-by-business-type-1.png\" alt=\"SEO Hourly Rates (By Business Type)\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-hourly-rates-by-business-type-1.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-hourly-rates-by-business-type-1-680x325.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-hourly-rates-by-business-type-1-768x367.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-hourly-rates-by-business-type-1-1536x734.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p>Where you are in the&nbsp;world.<\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1750\" height=\"2048\" class=\"wp-image-178461\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-hourly-rates-by-region-1.png\" alt=\"SEO Hourly Rates (By Region)\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-hourly-rates-by-region-1.png 1750w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-hourly-rates-by-region-1-363x425.png 363w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-hourly-rates-by-region-1-768x899.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-hourly-rates-by-region-1-1313x1536.png 1313w\" sizes=\"auto, (max-width: 1750px) 100vw, 1750px\"><\/figure>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p>And your years of experience.<\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1101\" class=\"wp-image-178462\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-hourly-rates-by-time-in-business-1.png\" alt=\"SEO Hourly Rates (By Time In Business)\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-hourly-rates-by-time-in-business-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-hourly-rates-by-time-in-business-1-618x425.png 618w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-hourly-rates-by-time-in-business-1-768x528.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-hourly-rates-by-time-in-business-1-1536x1057.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p>Once you\u2019ve decided on your rate, you can decide what services the prospective client requires, the delivery method, and the&nbsp;cost.<\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p>The best format for all this information is usually a pricing table like the one&nbsp;below.<\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1888\" height=\"1064\" class=\"wp-image-178463\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-pricing-slide-from-ahrefs-seo-proposal-templa-1.png\" alt=\"SEO Pricing Slide From Ahrefs' SEO Proposal Template\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-pricing-slide-from-ahrefs-seo-proposal-templa-1.png 1888w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-pricing-slide-from-ahrefs-seo-proposal-templa-1-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-pricing-slide-from-ahrefs-seo-proposal-templa-1-768x433.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-pricing-slide-from-ahrefs-seo-proposal-templa-1-1536x866.png 1536w\" sizes=\"auto, (max-width: 1888px) 100vw, 1888px\"><\/figure>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h3 class=\"wp-block-heading\"><a id=\"post-178451-_k4o6e5g9yynf\"><\/a>Optional: SEO forecast<\/h3>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p>It\u2019s not compulsory to include an SEO forecast in your SEO proposal, but it\u2019s a good idea as a follow-up document if you want to demonstrate the value of your SEO services.<\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"424\" class=\"wp-image-178464\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-forecast-example-1.png\" alt=\"SEO Forecast Example\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-forecast-example-1.png 712w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-forecast-example-1-680x405.png 680w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\"><\/figure>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p>I don\u2019t usually include a forecast at this stage because SEO forecasting can take time and usually requires access to first-party data like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/web-analytics\">Web Analytics<\/a>, Google Analytics or Google Search Console. The reason is at the proposal stage, clients are sometimes reluctant to provide access to their first-party data.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-forecasting\/\">SEO Forecasting: The Art of Getting Buy-In<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<h4 class=\"wp-block-heading\"><a> <div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Steal our SEO proposal template\" data-section=\"steal-our-seo-proposal-template\"> <\/div><\/div><\/a><\/h4>\n<h2 class=\"wp-block-heading\"><a id=\"post-178451-_2i80qxetnxp3\"><\/a>Steal our SEO proposal template<\/h2>\n<h4 class=\"wp-block-heading\"><a>  <\/a><\/h4>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" class=\"wp-image-178465\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-proposal-template-screenshot-1.png\" alt=\"SEO Proposal Template Screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-proposal-template-screenshot-1.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-proposal-template-screenshot-1-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-proposal-template-screenshot-1-768x432.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-proposal-template-screenshot-1-1536x864.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p>If you want to use the above structure, you can steal our SEO proposal template. Start by making a copy by clicking the link&nbsp;below.<\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p><a href=\"https:\/\/docs.google.com\/presentation\/d\/13x_VtgAFaLEEy5Fac0RLAY7CzlXCuuoCIjSSZbzAgZg\/edit#slide=id.g2f8225590f_0_27\">Click here to make a copy of our SEO proposal template<\/a><\/p>\n<h4 class=\"wp-block-heading\"><a> <div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"SEO proposal tips from the pros\" data-section=\"seo-proposal-tips-from-the-pros\"> <\/div><\/div><\/a><\/h4>\n<h2 class=\"wp-block-heading\"><a id=\"post-178451-_g10is4un57p7\"><\/a>SEO proposal tips from the&nbsp;pros<\/h2>\n<h4 class=\"wp-block-heading\"><a>  <\/a><\/h4>\n<p>Now that we have the basic structure, you can add some extra sparkle to your SEO proposal. I spoke to five SEO professionals to get their tips on creating a great SEO proposal.<\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h3 class=\"wp-block-heading\"><a id=\"post-178451-_wna2e5opxc8i\"><\/a><a href=\"https:\/\/au.linkedin.com\/in\/norquay\">James Norquay<\/a> \u2013 <a href=\"https:\/\/prosperitymedia.com.au\/\">Prosperity Media<\/a><\/h3>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" class=\"wp-image-178466\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/james-norquay-prosperity-media-1.jpg\" alt=\"James Norquay, Prosperity Media\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/james-norquay-prosperity-media-1.jpg 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/james-norquay-prosperity-media-1-680x383.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/james-norquay-prosperity-media-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p><em>\u201cMy advice for making a great proposal is to investigate the business in detail and understand the company in a discovery call. Learn what the pain points are from the prior activity. You also want to ensure the prospect has the correct expectation when it comes to results and activity completed.\u201d&nbsp;<\/em><\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h4 class=\"wp-block-heading\"><a id=\"post-178451-_yes4kxul044d\"><\/a>James\u2019 recommended tools<\/h4>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<ul class=\"wp-block-list\">\n<li>Custom Google Looker Studio templates<\/li>\n\n\n\n<li>Excel &amp; Google Sheets<\/li>\n\n\n\n<li>Ahrefs<\/li>\n\n\n\n<li>Screaming Frog<\/li>\n\n\n\n<li>Data for&nbsp;SEO<\/li>\n\n\n\n<li>Sitebulb<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h4 class=\"wp-block-heading\"><a id=\"post-178451-_nsyhrhtcupzv\"><\/a>James\u2019 SEO proposal structure<\/h4>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"2048\" class=\"wp-image-178467\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/james-seo-proposal-structure-1.png\" alt=\"James' SEO Proposal Structure\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/james-seo-proposal-structure-1.png 1036w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/james-seo-proposal-structure-1-215x425.png 215w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/james-seo-proposal-structure-1-768x1518.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/james-seo-proposal-structure-1-777x1536.png 777w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\"><\/figure>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h3 class=\"wp-block-heading\"><a id=\"post-178451-_z4y22fm0fzf0\"><\/a><a href=\"https:\/\/www.linkedin.com\/in\/charlottetomlinson\/\">Charlotte Tomlinson<\/a> \u2013 <a href=\"https:\/\/distinctly.co\/\">Distinctly<\/a><\/h3>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"656\" class=\"wp-image-178468\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/charlotte-tomlinson-distinctly-1.jpg\" alt=\"Charlotte Tomlinson, Distinctly\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/charlotte-tomlinson-distinctly-1.jpg 1000w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/charlotte-tomlinson-distinctly-1-648x425.jpg 648w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/charlotte-tomlinson-distinctly-1-768x504.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\"><\/figure>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p><em>\u201cInclude very little generic content \u2014 ensure everything is 100% tailored to the client, their industry, and their target customers.&nbsp;<\/em><\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p><em>Avoid numerous slides on your agency\u2019s processes and methodology and instead focus on the challenge, the research, and what you will do to achieve the client\u2019s goals. It\u2019s also helpful to launch straight into the interesting stuff (the research, strategy) rather than covering lots about your agency at the beginning\u2014you want to capture their attention as soon as possible.\u201d<\/em><\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h4 class=\"wp-block-heading\"><a id=\"post-178451-_y69noxuoeztb\"><\/a>Charlotte\u2019s recommended tools<\/h4>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<ul class=\"wp-block-list\">\n<li>Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>\n<ul class=\"wp-block-list\">\n<li><strong>Content Gap<\/strong> report<\/li>\n\n\n\n<li><strong>Share of Voice<\/strong> report<\/li>\n\n\n\n<li><strong>Organic Competitors<\/strong> report<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h4 class=\"wp-block-heading\"><a id=\"post-178451-_4e9laptlmvxs\"><\/a>Charlotte\u2019s SEO proposal structure<\/h4>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1256\" height=\"1778\" class=\"wp-image-178469\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/charlottes-seo-proposal-structure-1.jpg\" alt=\"Charlotte's SEO Proposal Structure\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/charlottes-seo-proposal-structure-1.jpg 1256w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/charlottes-seo-proposal-structure-1-300x425.jpg 300w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/charlottes-seo-proposal-structure-1-768x1087.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/charlottes-seo-proposal-structure-1-1085x1536.jpg 1085w\" sizes=\"auto, (max-width: 1256px) 100vw, 1256px\"><\/figure>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h3 class=\"wp-block-heading\"><a id=\"post-178451-_o7l2f6duk2dg\"><\/a><a href=\"https:\/\/www.linkedin.com\/in\/lquirk\/\">Liam Quirk<\/a> \u2013 <a href=\"https:\/\/quirkydigital.com\/\">Quirky Digital<\/a>:<\/h3>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"476\" class=\"wp-image-178470\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/liam-quirk-quirky-digital-1.png\" alt=\"Liam Quirk, Quirky Digital \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/liam-quirk-quirky-digital-1.png 776w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/liam-quirk-quirky-digital-1-680x417.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/liam-quirk-quirky-digital-1-768x471.png 768w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\"><\/figure>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p><em>\u201cWhen it comes to creating a successful SEO proposal, my top tip is to weave in a case study from a campaign with a similar budget.&nbsp;<\/em><\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p><em>Actual results and proven methods build trust and show you can deliver under similar conditions.<\/em><\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p><em>From my experience, this tangible evidence can sway potential clients effectively and sometimes leads to further questions about the campaign.<\/em><\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p><em>Additionally, reference campaigns with similar deliverables and provide a timeline for when you expect the needle to&nbsp;move.&nbsp;<\/em><\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p><em>Clear timelines manage client expectations and highlight your expertise in delivering measurable outcomes.\u201d<\/em><\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h4 class=\"wp-block-heading\"><a id=\"post-178451-_mfi9nmg37ztp\"><\/a>Liam\u2019s recommended tools<\/h4>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<ul class=\"wp-block-list\">\n<li>Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Keyword Insights<\/li>\n\n\n\n<li>Screaming Frog<\/li>\n\n\n\n<li>Google Analytics<\/li>\n\n\n\n<li>Google Search Console<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h4 class=\"wp-block-heading\"><a id=\"post-178451-_2sw8hn8g0h7i\"><\/a>Liam\u2019s SEO proposal structure<\/h4>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1256\" height=\"1344\" class=\"wp-image-178471\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/liams-seo-proposal-structure-1.jpg\" alt=\"Liam's SEO Proposal Structure\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/liams-seo-proposal-structure-1.jpg 1256w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/liams-seo-proposal-structure-1-397x425.jpg 397w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/liams-seo-proposal-structure-1-768x822.jpg 768w\" sizes=\"auto, (max-width: 1256px) 100vw, 1256px\"><\/figure>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h3 class=\"wp-block-heading\"><a id=\"post-178451-_1hshvtgfkw0n\"><\/a><a href=\"https:\/\/www.itamarblauer.com\/\">Itamar Blauer<\/a> \u2013 <a href=\"https:\/\/studiohawk.co.uk\/\">Studiohawk<\/a><\/h3>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1335\" class=\"wp-image-178472\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/itamar-blauer-studiohawk-1.jpg\" alt=\"Itamar Blauer, StudioHawk\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/itamar-blauer-studiohawk-1.jpg 2000w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/itamar-blauer-studiohawk-1-637x425.jpg 637w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/itamar-blauer-studiohawk-1-768x513.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/itamar-blauer-studiohawk-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\"><\/figure>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p><em>\u201cThe most important part of an SEO proposal is to demonstrate that you understand what pain points the business has, along with the context of their website\u2019s history, and then matching this with the appropriate prioritization\u201d&nbsp;<\/em><\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h4 class=\"wp-block-heading\"><a id=\"post-178451-_lcil4rq15wse\"><\/a>Itamar\u2019s recommended tools<\/h4>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<ul class=\"wp-block-list\">\n<li>Google Search Console<\/li>\n\n\n\n<li>Google Analytics<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs\u2019 Webmaster Tools<\/a><\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h4 class=\"wp-block-heading\"><a id=\"post-178451-_lugiiqi6rero\"><\/a>Itamar\u2019s SEO proposal structure<\/h4>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1256\" height=\"1344\" class=\"wp-image-178473\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/itamars-seo-proposal-structure-1.jpg\" alt=\"Itamar's SEO Proposal Structure\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/itamars-seo-proposal-structure-1.jpg 1256w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/itamars-seo-proposal-structure-1-397x425.jpg 397w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/itamars-seo-proposal-structure-1-768x822.jpg 768w\" sizes=\"auto, (max-width: 1256px) 100vw, 1256px\"><\/figure>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h3 class=\"wp-block-heading\"><a id=\"post-178451-_cc1h3hx0og26\"><\/a><a href=\"https:\/\/uk.linkedin.com\/in\/imogen-davies\">Imogen Davies<\/a> \u2013 <a href=\"#post-178451-_cc1h3hx0og26\">Imogen Davies SEO Consultancy<\/a><\/h3>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1052\" class=\"wp-image-178474\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/imogen-davies-imogen-davies-seo-consultancy-1.jpg\" alt=\"Imogen Davies, Imogen Davies SEO Consultancy\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/imogen-davies-imogen-davies-seo-consultancy-1.jpg 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/imogen-davies-imogen-davies-seo-consultancy-1-582x425.jpg 582w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/imogen-davies-imogen-davies-seo-consultancy-1-768x561.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/figure>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p><em>\u201cLook at the site, listen to what it is the prospective client is asking for, understand what they\u2019ve done before, and then show why and how what you\u2019re suggesting should be&nbsp;done.&nbsp;<\/em><\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p><em>Run a technical audit, check the rankings and SEO visibility, and if you can get access to GA4\/GSC then check the trends and traffic contribution. See what\u2019s working and what needs fixing, then base the proposal on the areas where the biggest impact will be seen over&nbsp;time.&nbsp;<\/em><\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p><em>Show how everything is linked. For example, \u201cWe need to fix this indexing issue so that in 3 months, these other areas start to build up, and in 6 months, we\u2019ll be in a position to do XYZ.\u201d If you can show how everything is connected, it goes from a list of \u201cthings that should be done\u201d to the foundations of a strategic roadmap.\u201d<\/em><\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h4 class=\"wp-block-heading\"><a id=\"post-178451-_oizt9b1pksu2\"><\/a>Imogen\u2019s recommended tools<\/h4>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<ul class=\"wp-block-list\">\n<li>Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> \u2013 for ranking history, visibility history traffic share, and keyword movement<\/li>\n\n\n\n<li>Screaming Frog<\/li>\n\n\n\n<li>Excel<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h4 class=\"wp-block-heading\"><a id=\"post-178451-_i6id3f8rs7l5\"><\/a>Imogen\u2019s SEO proposal structure<\/h4>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1256\" height=\"1210\" class=\"wp-image-178475\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/imogens-seo-proposal-structure-1.jpg\" alt=\"Imogen's SEO Proposal Structure\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/imogens-seo-proposal-structure-1.jpg 1256w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/imogens-seo-proposal-structure-1-441x425.jpg 441w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/imogens-seo-proposal-structure-1-768x740.jpg 768w\" sizes=\"auto, (max-width: 1256px) 100vw, 1256px\"><\/figure>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<h2 class=\"wp-block-heading\"><a id=\"post-178451-_rvlezvfwj4k4\"><\/a>Final thoughts<\/h2>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p>An SEO proposal is your ticket to new business, so you need to get it right\u2014or you\u2019ll lose the prospective client.<\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p>It may seem like a lot of pressure for one document\u2014but if you start with our template, tailor it, and focus on providing thoughtful insights and recommendations using <a href=\"https:\/\/ahrefs.com\/\">SEO tools like Ahrefs<\/a>, you\u2019ll win your next SEO client in no&nbsp;time.<\/p>\n<h4 class=\"wp-block-heading\"><a>\n\n<\/a><\/h4>\n<p>Want to contribute to this post? <a href=\"https:\/\/forms.gle\/D5ZGcUv6G49QLRQP6\">Add your thoughts here<\/a> or message me <a href=\"https:\/\/uk.linkedin.com\/in\/chris-haines-seo\">on LinkedIn<\/a>.<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-178451-_b7vz3rj34war\"><\/a><\/h4>","protected":false},"excerpt":{"rendered":"<p>In this article, I\u2019ll explain what an SEO proposal is and how to craft it to win over the prospective client. I\u2019ll share my SEO proposal template based on my agency experience and tips from the SEO pros to give<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[437],"class_list":["post-178451","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Win the Client With Your Next SEO Proposal (+ Expert Tips and Template)<\/title>\n<meta name=\"description\" content=\"Want to win new business with your next SEO proposal? 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