{"id":178112,"date":"2024-08-07T10:56:36","date_gmt":"2024-08-07T15:56:36","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=178112"},"modified":"2025-12-18T09:04:33","modified_gmt":"2025-12-18T14:04:33","slug":"the-default-blocklist","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/the-default-blocklist\/","title":{"rendered":"The Default Blocklist: Why Google Trusts Big Brands (But Not&nbsp;You)"},"content":{"rendered":"\n<div class=\"intro-txt\">As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers.<\/div>\n\n\n\n<p>Thanks to generative AI, it\u2019s the <em>easiest<\/em> it\u2019s ever been to create, distribute, and find information. But thanks to the bravado of LLMs and the recklessness of many publishers, it\u2019s fast becoming the <em>hardest<\/em> it\u2019s ever been to tell the difference between genuine, good information and regurgitated, bad information.<\/p>\n\n\n\n<p>This one-two punch is changing how Google and searchers alike filter information, choosing to <em>distrust <\/em>brands and publishers by default. We\u2019re moving from a world where trust had to be lost, to one where it has to be earned.<\/p>\n\n\n\n<p>As SEOs and marketers, our number one job is to escape the \u201cdefault blocklist\u201d and earn a spot on the allowlist.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Google\u2019s anti-AI hedge\" data-section=\"googles-hedge\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178112-_iv659htgzjgv\"><\/a>Google\u2019s anti-AI hedge<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>With so much content on the internet\u2014and so much of it AI-generated slop\u2014it is too taxing for people or search engines to evaluate the veracity and trustworthiness of information on a case-by-case basis.<\/p>\n\n\n\n<p>We know that Google <em>wants<\/em> to filter out AI&nbsp;slop.<\/p>\n\n\n\n<p>In the past year, we\u2019ve seen five core updates, <a href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history\">three dedicated spam updates<\/a>, and a huge emphasis on <a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">EEAT<\/a>. As these updates are iterated on, indexing for new sites is incredibly slow\u2014and arguably, more selective\u2014with more pages caught in <em><a href=\"https:\/\/ahrefs.com\/blog\/discovered-currently-not-indexed\/\">Crawled\u2014currently not indexed<\/a><\/em> purgatory.<\/p>\n\n\n\n<p>But this is a hard problem to solve. AI content is not easy to detect. Some AI content is good and useful (like some human content is bad and useless). Google wants to avoid diluting its index with billions of pages of erroneous or repetitive content\u2014but this bad content looks increasingly similar to good content.<\/p>\n\n\n\n<p>This problem is so hard, in fact, that Google has hedged. Instead of evaluating the quality of each and every article, Google seems to have cut the Gordian knot, choosing instead to elevate big, trusted brands like Forbes, WebMD, TechRadar, or the BBC into many more&nbsp;SERPs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1837\" height=\"566\" class=\"wp-image-178160\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/image.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/image.png 1837w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/image-680x210.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/image-768x237.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/image-1536x473.png 1536w\" sizes=\"auto, (max-width: 1837px) 100vw, 1837px\">\n<figcaption class=\"wp-element-caption\">These big brands alone have added an estimated 85 million organic pageviews in the past&nbsp;year.<\/figcaption>\n<\/figure>\n\n\n\n<p>After all, it\u2019s far easier for Google to police a handful of huge content brands than many thousands of smaller ones. By promoting \u201ctrusted\u201d brands\u2014brands with some kind of track record and public accountability\u2014into dominant positions in popular SERPs, Google can effectively inoculate many <a href=\"https:\/\/ahrefs.com\/blog\/search-experience-optimization\/\">search experiences<\/a> from the risk of AI&nbsp;slop.<\/p>\n\n\n\n<p>(Worsening the problem of \u201cForbes slop\u201d in the process, but Google seems to view it as the lesser of two&nbsp;evils.)<\/p>\n\n\n\n<p>In a similar vein, UGC sites like Reddit and Quora have their own inbuilt quality control mechanisms\u2014upvoting and downvoting\u2014allowing Google to outsource the burden of moderation:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1838\" height=\"696\" class=\"wp-image-178114\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178112-2.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178112-2.png 1838w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178112-2-680x257.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178112-2-768x291.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178112-2-1536x582.png 1536w\" sizes=\"auto, (max-width: 1838px) 100vw, 1838px\">\n<figcaption class=\"wp-element-caption\">Reddit and Quora have benefited from an estimated 579 million organic pageviews in the past year. (Not a&nbsp;typo.)<\/figcaption>\n<\/figure>\n\n\n\n<p>In response to the staggering quantity of content being created, Google seems to be adopting a \u201cdefault blocklist\u201d mindset, distrusting new information by default, while giving preference to a handful of trusted brands and publishers.<\/p>\n\n\n\n<p>Newer, smaller publishers are default blocklisted; companies like Forbes and TechRadar, Reddit and Quora, have been elevated to allowlist status.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"The default blocklist\" data-section=\"the-default-blocklist\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178112-_66ygvmxpweum\"><\/a>The default blocklist<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Hitting the \u201cboost\u201d button for big brands may be a temporary measure from Google while it improves its algorithms, but even so, I think this is reflective of a broader shift.<\/p>\n\n\n\n<p>As Bernard Huang from Clearscope phrased it in a webinar we ran together:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\u201cI think with the era of the internet and now infinite content, we\u2019re moving towards a society where a lot of people are default blocklisting everything and I will choose to allowlist, you know the Superpath community or Ryan Law on Twitter\u2026 As a way to continue to get content that they deem to be high-signal or trustworthy, they\u2019re turning towards communities and influencers.\u201d<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Bernard Huang\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/1655072948555-425x425.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Bernard Huang,<\/span> <span class=\"quote-author-job\">Founder,  <a href=\"https:\/\/www.youtube.com\/watch?v=tEm4WhVc9io\" target=\"_blank\">Clearscope<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>In the pre-AI era, brands were trusted by default. They had to actively violate trust to become blocklisted (publishing something untrustworthy, or making an obvious factual inaccuracy):<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1120\" class=\"wp-image-178115\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178112-3.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178112-3.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178112-3-607x425.jpg 607w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178112-3-768x538.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178112-3-1536x1075.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>But today, with most brands racing to pump out AI slop, the safest stance is simply to assume that every new brand encountered is guilty of the same sin\u2014<em>until proven otherwise<\/em>.<\/p>\n\n\n\n<p>In the era of information abundance, new content and brands will find themselves on the default blocklist, and allowlist status needs to be earned:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1120\" class=\"wp-image-178116\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178112-4.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178112-4.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178112-4-607x425.jpg 607w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178112-4-768x538.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178112-4-1536x1075.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>In the AI era, Google is turning to gatekeepers, trusted entities that can vouch for the credibility and authenticity of content. Faced with the same problem, individual searchers will&nbsp;too.<\/p>\n\n\n\n<p>Our job is to become one of these trusted gatekeepers of information.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to earn trust in a trustless world\" data-section=\"how-to-earn-trust\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178112-_onyvmxxau8yn\"><\/a>How to earn trust in a trustless world<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Newer, smaller brands today are starting from a trust deficit.<\/p>\n\n\n\n<p>The de facto marketing playbook in the pre-AI era\u2014simply publishing helpful content\u2014is no longer enough to climb <em>out <\/em>of the trust deficit and move from blocklist to allowlist. The game has changed. The marketing strategies that allowed Forbes et al to build their brand moat won\u2019t work for companies today.<\/p>\n\n\n\n<p>New brands need to go beyond rote information sharing, and pair it with a clear demonstration of <em>credibility<\/em>.<\/p>\n\n\n\n<p>They need to signal very clearly that thought and effort have been expended in the creation of content; show that they care about the outcome of what they publish (and are willing to suffer any consequences resulting from it); and make their motivations for creating content crystal clear.<\/p>\n\n\n\n<p>That means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be selective with what you publish.<\/strong> Don\u2019t be a jack-of-all-trades; focus on topics where you possess credibility. Measure yourself as much by what you <em>don\u2019t<\/em> publish as what you&nbsp;do.<\/li>\n\n\n\n<li><strong>Create content that aligns with your business model<\/strong>. Coupon code and affiliate spam subdirectories are not helpful for earning the trust of skeptical searchers (or Google).<\/li>\n\n\n\n<li><strong>Avoid \u201ccontent sites\u201d.<\/strong> Many of the sites hit hardest by the HCU were \u201ccontent sites\u201d that existed solely to monetize website traffic. Content will be more credible when it supports a real, tangible product.<\/li>\n\n\n\n<li><strong>Make your motivations crystal clear.<\/strong> Make it obvious who you are, why (and how) you\u2019ve created your content, and how you benefit.<\/li>\n\n\n\n<li><strong>Add something unique and proprietary to everything you publish. <\/strong>This doesn\u2019t have to be complicated: run simple experiments, invest greater effort than your competitors, and anchor everything in first-hand experience (<a href=\"https:\/\/ahrefs.com\/blog\/how-to-stand-out-from-ai-content\/\">I\u2019ve written about this in detail here<\/a>.)<\/li>\n\n\n\n<li><strong>Get real people to author your content.<\/strong> Encourage them to show off their credentials through photographs, anecdotes, and author bios.<\/li>\n\n\n\n<li><strong>Build personal brands. <\/strong>Turn your faceless company brand into something associated with real, breathing people.<\/li>\n\n\n\n<li><strong>Use Google\u2019s gatekeepers to your advantage.<\/strong> If Google is telling you that it <em>really trusts <\/em>Reddit content, well\u2026 maybe you should try distributing your content and ideas through Reddit?<\/li>\n\n\n\n<li><strong>Become a gatekeeper for your audience<\/strong>. What would it mean to become a trusted gatekeeper for your audience? Limit what you share, carefully curate third-party content, and be willing to vouch for anything you publish.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178112-_a1c128z7xmxj\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>The blocklist is not a<em> literal <\/em>blocklist, but it is a useful mental model for understanding the impact of AI generation in search.<\/p>\n\n\n\n<p>The internet has been poisoned by AI content; everything created henceforth lives under the shadow of suspicion. So accept that you are starting from a place of suspicion. How can you earn the trust of Google and searchers alike?<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-content-is-short-term-arbitrage\/\">AI Content Is Short-Term Arbitrage, Not Long-Term Strategy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-stand-out-from-ai-content\/\">How To Stand Out in an Ocean of AI Content<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.animalz.co\/blog\/the-search-singularity\/\">The Search Singularity: How to Win in the Era of Infinite Content<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to generative AI, it\u2019s the easiest it\u2019s ever been to create, distribute, and find information. But thanks to the bravado of LLMs and the recklessness of many publishers, it\u2019s fast becoming the hardest it\u2019s ever been to tell the<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":194,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73,335],"tags":[462],"coauthors":[457],"class_list":["post-178112","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-general-seo","tag-blog","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Default Blocklist: Why Google Trusts Big Brands (But Not You)<\/title>\n<meta name=\"description\" content=\"The internet has been poisoned by AI content; everything created henceforth lives under the shadow of suspicion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/the-default-blocklist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Default Blocklist: Why Google Trusts Big Brands (But Not You)\" \/>\n<meta property=\"og:description\" content=\"The internet has been poisoned by AI content; everything created henceforth lives under the shadow of suspicion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/the-default-blocklist\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-07T15:56:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T14:04:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1837\" \/>\n\t<meta property=\"og:image:height\" content=\"566\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ryan Law\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thinking_slow\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/the-default-blocklist\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/the-default-blocklist\\\/\"},\"author\":{\"name\":\"Ryan Law\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e63cf0d276886d0391667a066edafeda\"},\"headline\":\"The Default Blocklist: Why Google Trusts Big Brands (But Not&nbsp;You)\",\"datePublished\":\"2024-08-07T15:56:36+00:00\",\"dateModified\":\"2025-12-18T14:04:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/the-default-blocklist\\\/\"},\"wordCount\":1346,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/the-default-blocklist\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/the-default-blocklist-why-google-trusts-by-ryan-law-general-seo-1.jpg\",\"keywords\":[\"blog\"],\"articleSection\":[\"Content Marketing\",\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/the-default-blocklist\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/the-default-blocklist\\\/\",\"name\":\"The Default Blocklist: Why Google Trusts Big Brands (But Not You)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/the-default-blocklist\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/the-default-blocklist\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/image.png\",\"datePublished\":\"2024-08-07T15:56:36+00:00\",\"dateModified\":\"2025-12-18T14:04:33+00:00\",\"description\":\"The internet has been poisoned by AI content; 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