{"id":178047,"date":"2024-08-06T07:48:17","date_gmt":"2024-08-06T12:48:17","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=178047"},"modified":"2025-01-31T04:55:54","modified_gmt":"2025-01-31T09:55:54","slug":"content-changes","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/content-changes\/","title":{"rendered":"Content Changes: Monitor Every Single Page Change &amp; Their Impact On Traffic"},"content":{"rendered":"<div class=\"intro-txt\"> What\u2019s one of the hardest SEO problems to crack? Finding out what causes a change in organic traffic.&nbsp;<\/div>\n<p>Common causes include:<\/p>\n<ul>\n<li>Google Algorithm updates<\/li>\n<li>Backlink swings<\/li>\n<li>Potential change in impressions<\/li>\n<\/ul>\n<p>But <strong>page-level content changes<\/strong> might also impact search traffic numbers.<\/p>\n<p>You can now monitor these changes in various ways using Ahrefs. Here\u2019s how.<\/p>\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-ew_c4wiktyc\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-ew_c4wiktyc\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/eW_c4wiktyc?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/eW_c4wiktyc?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<h2><a id=\"post-178047-_wiycmv151j7q\"><\/a>How content changes work<\/h2>\n<p>Similarly to WaybackMachine, our <a href=\"https:\/\/ahrefs.com\/robot\">AhrefsBot<\/a> crawler visits a page, parses its content, and stores a copy of its HTML and&nbsp;text.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-178063\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/CG8.jpg\" alt=\"Ahrefs' Page Inspect\" width=\"2406\" height=\"1380\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/CG8.jpg 2406w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/CG8-680x390.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/CG8-768x440.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/CG8-1536x881.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/CG8-2048x1175.jpg 2048w\" sizes=\"auto, (max-width: 2406px) 100vw, 2406px\"><\/p>\n<p>This allows you to compare historical changes made to a page at two different dates and uncover what exactly might have caused traffic fluctuations.<\/p>\n<p>You can do this across various reports.<\/p>\n<h3><a id=\"post-178047-_tir1jfywwum0\"><\/a>In Overview chart<\/h3>\n<p>To quickly see content changes on a visual chart among other SEO metrics:<\/p>\n<ul>\n<li>Enter a URL in Site Explorer<\/li>\n<li>Head over to the <strong>Performance<\/strong> chart in Overview<\/li>\n<li>Turn on the <strong>Content changes <\/strong>from the three ellipses<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1736\" height=\"910\" class=\"wp-image-178048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-1.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-1.png 1736w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-1-680x356.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-1-768x403.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-1-1536x805.png 1536w\" sizes=\"auto, (max-width: 1736px) 100vw, 1736px\"><\/p>\n<p>These will be displayed as green bubbles right next to the Google Algorithm updates at the bottom. If you hover over them, you\u2019ll see the extent of content changes made on a page (moderate\/major\/overhaul) and their influence on the traffic numbers.<\/p>\n<p>For a deeper analysis, click on <strong>View changes<\/strong> to open the <strong>Page Inspect<\/strong> tool and compare the content changes side-by-side to see exactly <em>what <\/em>changed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1756\" height=\"1058\" class=\"wp-image-178049\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-2.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-2.png 1756w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-2-680x410.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-2-768x463.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-2-1536x925.png 1536w\" sizes=\"auto, (max-width: 1756px) 100vw, 1756px\"><\/p>\n<p>Let\u2019s do a small exercise. For the website below, link insertions \u2014&nbsp;and not just text additions alone \u2014 were also responsible for traffic spikes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1738\" height=\"904\" class=\"wp-image-178050\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-3.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-3.png 1738w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-3-680x354.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-3-768x399.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-3-1536x799.png 1536w\" sizes=\"auto, (max-width: 1738px) 100vw, 1738px\"><\/p>\n<p>But some cases are more obvious, like our article on \u201c<a href=\"https:\/\/ahrefs.com\/blog\/seo-consultant\/\">SEO consultants<\/a>\u201d, where a complete content overhaul caused a significant increase in organic visits.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-178078\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/CG10.png\" alt width=\"1636\" height=\"918\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/CG10.png 1636w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/CG10-680x382.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/CG10-768x431.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/CG10-1536x862.png 1536w\" sizes=\"auto, (max-width: 1636px) 100vw, 1636px\"><\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">TIP<\/div><div class=\"recommendation-content\"> If you prefer to zoom out and have a high-level overview of a page\u2019s historical changes, eyeball the calendar under the <a href=\"https:\/\/ahrefs.com\/academy\/how-to-use-ahrefs\/site-explorer\/page-inspect\"><strong>Page Inspect<\/strong><\/a> tool.\n<p>Just pick a date that went through a complete overhaul. The darker the color, the more extensive the content changes for that day. You can then see the exact adjustments compared to the previous version.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1100\" class=\"wp-image-178051\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-4.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-4.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-4-680x365.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-4-768x413.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-4-1536x825.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<\/div><\/div>\n<h3><a id=\"post-178047-_ljzwu2osee4l\"><\/a>In Toolbar<\/h3>\n<p>Are you already performing an on-page analysis using our <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">free SEO toolbar,<\/a> but need additional context to understand why a page is driving its current traffic?<\/p>\n<p>Go to the <strong>Content tab<\/strong> and click on <strong>View changes<\/strong>. This will redirect you to the <strong>Page Inspect<\/strong> tool mentioned above, where you can follow the calendar for historical changes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1982\" height=\"1472\" class=\"wp-image-178052\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-5.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-5.jpg 1982w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-5-572x425.jpg 572w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-5-768x570.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-5-1536x1141.jpg 1536w\" sizes=\"auto, (max-width: 1982px) 100vw, 1982px\"><\/p>\n<h3><a id=\"post-178047-_u899wc1cyuh\"><\/a>In Top&nbsp;pages<\/h3>\n<p>So far, we\u2019ve analyzed content changes on an individual page-level.<\/p>\n<p>You can also go broad and analyze yours or your competitor\u2019s top-performing pages via the <strong>Top Pages<\/strong> report at two different dates.<\/p>\n<p>The best part? You can check whether content changes have impacted the traffic changes under the <strong>Traffic changes<\/strong> column.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-178082\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/2024-08-05_20-34-16.jpg\" alt=\"Ahrefs' Top Pages report\" width=\"2460\" height=\"1124\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/2024-08-05_20-34-16.jpg 2460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/2024-08-05_20-34-16-680x311.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/2024-08-05_20-34-16-768x351.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/2024-08-05_20-34-16-1536x702.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/2024-08-05_20-34-16-2048x936.jpg 2048w\" sizes=\"auto, (max-width: 2460px) 100vw, 2460px\"><\/p>\n<p>For example, here\u2019s Ahrefs\u2019 blog compared to 3 months ago. From a glance, we can see that a recent overhaul of our blog article on \u201c<a href=\"https:\/\/ahrefs.com\/blog\/top-google-searches\/\">top Google searches<\/a>\u201d has resulted in a traffic increase of over 3,000 visits a&nbsp;month.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"922\" class=\"wp-image-178054\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-7.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-7.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-7-680x306.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-7-768x346.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-7-1536x692.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">NOTE<\/div><div class=\"recommendation-content\"> These changes are computed in real-time, which means it\u2019s not possible to filter and sort by this field, nor export it via&nbsp;API.&nbsp;<\/div><\/div>\n<h2><a id=\"post-178047-_ohqv28mg5atz\"><\/a>Testimonials<\/h2>\n<p>Here\u2019s some Internet shoutouts from SEO\u2019s who\u2019ve already used content changes. Some have even won new clients thanks to&nbsp;it:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1402\" class=\"wp-image-178055\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-8.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-8.jpg 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-8-424x425.jpg 424w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-8-768x769.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-8-120x120.jpg 120w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"> <img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1562\" class=\"wp-image-178056\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-9.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-9.jpg 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-9-381x425.jpg 381w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-9-768x857.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-9-1377x1536.jpg 1377w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"> <img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1846\" class=\"wp-image-178057\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-10.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-10.jpg 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-10-322x425.jpg 322w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-10-768x1013.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178047-10-1165x1536.jpg 1165w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"><\/p>\n<p>\u2013<\/p>\n<p>Excited about the Content changes feature? Try it out and tag us on socials if you\u2019ve discovered an interesting use&nbsp;case.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Common causes include: Google Algorithm updates Backlink swings Potential change in impressions But page-level content changes might also impact search traffic numbers. You can now monitor these changes in various ways using Ahrefs. Here\u2019s how. How content changes work Similarly<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":176,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[333],"tags":[],"coauthors":[456],"class_list":["post-178047","post","type-post","status-publish","format-standard","hentry","category-product-blog","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Changes: Monitor Every Single Page Change &amp; Their Impact On Traffic<\/title>\n<meta name=\"description\" content=\"Monitor how page-level content changes might impact your or your competitors&#039; organic traffic using Ahrefs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/content-changes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Changes: Monitor Every Single Page Change &amp; Their Impact On Traffic\" \/>\n<meta property=\"og:description\" content=\"Monitor how page-level content changes might impact your or your competitors&#039; organic traffic using Ahrefs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/content-changes\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-06T12:48:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-31T09:55:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/CG8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2406\" \/>\n\t<meta property=\"og:image:height\" content=\"1380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrei \u021ai\u021b\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AndrezMarcel\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/content-changes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/content-changes\/\"},\"author\":{\"name\":\"Andrei \u021ai\u021b\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/2eb59ad6d195fe216f0177f45a0564be\"},\"headline\":\"Content Changes: Monitor Every Single Page Change &amp; 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