{"id":178020,"date":"2024-08-06T08:52:20","date_gmt":"2024-08-06T13:52:20","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=178020"},"modified":"2025-12-18T08:54:05","modified_gmt":"2025-12-18T13:54:05","slug":"keyword-relevance","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/keyword-relevance\/","title":{"rendered":"Keyword Relevance: What It Is, and How to Demonstrate It to Google"},"content":{"rendered":"\n<div class=\"intro-txt\">\n\n\n\n<p>Keyword relevance is a key part of Google Search, including both organic and paid search results. It helps make sure that the results Google shows are directly related to what people are searching for and match their&nbsp;needs.<\/p>\n\n\n\n<\/div>\n\n\n\n<p>Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages. It also takes into account factors like internal links, localization, personalization, and whether the content is up-to-date.<\/p>\n\n\n\n<p>Think of relevance as the bedrock of your content. First and foremost, your content needs to align with the meaning of the query and the reason why someone could be searching for it. You can also use SEO techniques to improve the relevance of your content and get more traffic.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7 confirmed keyword relevance signals used by Google \" data-section=\"confirmed-relevance-singals\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178001-_km0y90vh30oa\"><\/a>7 confirmed keyword relevance signals used by Google&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Keyword relevance is more than just matching words. Google uses <em>at least<\/em> these seven different factors to decide not just if any given page is relevant, but <em>how<\/em> relevant it is. Make sure your content checks all the right&nbsp;boxes.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The intent behind the query<\/strong>. Google aims to understand what users want when they search. If your content is <em>about <\/em>the topic but not in a way that would fulfill the needs of the user, it\u2019s simply less relevant to the user (<a href=\"https:\/\/www.google.com\/intl\/en_uk\/search\/howsearchworks\/how-search-works\/ranking-results\/#relevance:~:text=To%20return%20relevant%20results%2C%20we%20first%20need%20to%20establish%20what%20you%E2%80%99re%20looking%20for%20%E2%80%93%20the%20intent%20behind%20your%20query.\">source<\/a>)<\/li>\n\n\n\n<li><strong>Exact keyword matches<\/strong>. Content containing the same words as the search query is considered relevant. However, Google doesn\u2019t rely solely on exact matches (<a href=\"https:\/\/www.google.com\/intl\/en_uk\/search\/howsearchworks\/how-search-works\/ranking-results\/#relevance:~:text=The%20most%20basic%20signal%20that%20information%20is%20relevant%20is%20when%20content%20contains%20the%20same%20keywords%20as%20your%20search%20query.%20For%20example%2C%20with%20web%20pages%2C%20if%20those%20keywords%20appear%20on%20the%20page%2C%20or%20if%20they%20appear%20in%20the%20headings%20or%20body%20of%20the%20text%2C%20the%20information%20might%20be%20more%20relevant.\">source<\/a>).<\/li>\n\n\n\n<li><strong>Other relevant keywords and content<\/strong>. Beyond exact matches, Google looks for related words and media such as videos or pictures. If a page covers a topic comprehensively, it\u2019s likely to include relevant terms (<a href=\"https:\/\/www.google.com\/intl\/en_uk\/search\/howsearchworks\/how-search-works\/ranking-results\/#relevance:~:text=With%20that%20in%20mind%2C%20algorithms%20assess%20if%20a%20page%20contains%20other%20relevant%20content%20beyond%20the%20keyword%20%27dogs%27%20%E2%80%93%20such%20as%20pictures%20of%20dogs%2C%20videos%20or%20even%20a%20list%20of%20breeds.\">source<\/a>).<\/li>\n\n\n\n<li><strong>Searchers\u2019 behavioral data<\/strong>. If users engage with a page they found in the SERPs, it indicates relevance (<a href=\"https:\/\/www.google.com\/intl\/en_uk\/search\/howsearchworks\/how-search-works\/ranking-results\/#relevance:~:text=We%20also%20use%20aggregated%20and%20anonymised%20interaction%20data%20to%20assess%20whether%20Search%20results%20are%20relevant%20to%20queries.%20We%20transform%20that%20data%20into%20signals%20that%20help%20our%20machine%2Dlearned%20systems%20better%20estimate%20relevance.\">source<\/a>).<\/li>\n\n\n\n<li><strong>Links<\/strong>. External and internal links help Google understand the page\u2019s context. Google also examines the page\u2019s anchor text and the surrounding text (<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/links-crawlable#:~:text=Google%20uses%20links%20as%20a%20signal%20when%20determining%20the%20relevancy%20of%20pages%20and%20to%20find%20new%20pages%20to%20crawl.\">source<\/a>).<\/li>\n\n\n\n<li><strong>Localization and personalization<\/strong>. Search results can vary based on the user\u2019s location, search history, and preferences. This personalization helps in delivering more relevant results (<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/how-search-works#:~:text=Relevancy%20is%20determined%20by%20hundreds%20of%20factors%2C%20which%20could%20include%20information%20such%20as%20the%20user%27s%20location%2C%20language%2C%20and%20device%20(desktop%20or%20phone).\">source<\/a>).<\/li>\n\n\n\n<li><strong>Freshness<\/strong>. Regularly updated content is more likely to be relevant, especially for topics that evolve over time. Google may prioritize newer content for certain queries (<a href=\"https:\/\/blog.google\/products\/search\/find-fresh-information-featured-snippets-google-search\/\">source<\/a>).<\/li>\n<\/ol>\n\n\n\n<p>That said, relevance is not the only principle or system that Google uses for ranking. In the video below, Paul Haahr, Distinguished Engineer at Google, explains two types of signals: those that take into account the user\u2019s query and those that score the page itself, regardless of the&nbsp;query.<\/p>\n\n\n\n<p>Relevance, in my opinion, would be in the query-dependent category.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-ijpu4vhetxw\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-ijpu4vhetxw\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/iJPu4vHETXw?start=550&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/iJPu4vHETXw?start=550&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Keyword relevance in local SEO and Google Ads is different\" data-section=\"relevance-local-seo-ads\"><a id=\"post-178001-_ynrh65o8sw0d\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Keyword relevance in local SEO and Google Ads is different<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google uses the idea of keyword relevance in ranking local results and choosing winners of Google Search Ads. If you ever step into the territory of search engine marketing, it\u2019s good to know the difference.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Local relevance<\/strong> refers to how well a local <a href=\"https:\/\/ahrefs.com\/blog\/google-my-business\/\">business profile<\/a> matches what someone is searching for (<a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=en#zippy=%2Crelevance\">source<\/a>). This can include name of the business, business category and attributes. When people look for products or services in their vicinity, Google takes this into account and weights against other factors (prominence and distance).<\/li>\n\n\n\n<li><strong>Ad relevance<\/strong> is how well the content of the ad and the landing page fit the intent behind the query (<a href=\"https:\/\/support.google.com\/google-ads\/answer\/1752122?hl=en&amp;ref_topic=24937&amp;sjid=2693235537559687448-EU#:~:text=So%2C%20even%20if%20your%20competition%20has%20higher%20bids%20than%20yours%2C%20you%20can%20still%20win%20a%20higher%20position%20at%20a%20lower%20price%20by%20using%20highly%20relevant%20keywords%20and%20ads\">source<\/a>). Google claims that you get a higher position for your ad than someone who\u2019s willing to pay more for their ads, just because you\u2019ve hit a higher ad relevance.<\/li>\n<\/ul>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/local-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/local-seo\/\">Local SEO: The Complete Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/search-engine-marketing\/#how-google-search-ads-work\">How Google Search Ads&nbsp;work<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to create content relevant to a search query in 7 steps\" data-section=\"keyword-relevant-content-how-to\"><a id=\"post-178001-_iuyfn4k2iu13\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">How to create content relevant to a search query in 7&nbsp;steps<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>First, make sure you have a good target keyword that\u2019s worth the time and effort put into search engine optimization. You can check that with our guide to <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>.<\/p>\n\n\n\n<p>Google tends to favor what it already ranks highly, which is why the top 10 search results often look very similar. To ensure your content is keyword-relevant, it\u2019s often more effective to align with existing successful content rather than trying something entirely new and hoping that Google will recognize your effort.<\/p>\n\n\n\n<p>And this is also my advice to you. Make your content relevant before you make it unique. Don\u2019t skip any of these seven&nbsp;steps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-178001-_g2sbwqt9ojxr\"><\/a>1. Make sure you\u2019re aligning with search intent<\/h3>\n\n\n\n<p>Search intent is what the searcher expects to see in the SERPs when they type in a search query. It could be a list of the best products, a video, a Wikipedia-like page, or a simple, direct answer that doesn\u2019t require clicking on anything.<\/p>\n\n\n\n<p>Nobody types in queries like \u201cgive me the best places to buy the doona liki trike but if there\u2019s something important I should know before buying, lmk\u201d. They will just type \u201cdoona liki\u201d because they\u2019re used to writing simple queries and expecting Google to figure them out. Google expects content creators (you) to make that content so they can index it, rank it, and show it to their&nbsp;users.<\/p>\n\n\n\n<p>The most reliable way to align with search intent is to look at what\u2019s already ranking and identify the 3Cs of search intent:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content type<\/strong>. Typically one of the following: blog post, video, product page, category page, landing page.<\/li>\n\n\n\n<li><strong>Content format<\/strong>. This applies mostly to informational content. For example, a how-to guide will be a different content format than a listicle or product review.<\/li>\n\n\n\n<li><strong>Content angle<\/strong>. The specific focus or unique selling point that makes top-ranking posts and pages stand&nbsp;out.<\/li>\n<\/ul>\n\n\n\n<p>For example, all the posts below are blog posts in the listicle format. Some angles you can spot here are \u201cthat actually matter\u201d, \u201cimportant\u201d, \u201ckey\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1032\" height=\"612\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178001-1.png\" alt class=\"wp-image-178002\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178001-1.png 1032w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178001-1-680x403.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-178001-1-768x455.png 768w\" sizes=\"auto, (max-width: 1032px) 100vw, 1032px\"><\/figure>\n\n\n\n<p>Another great way to examine search intent is to check the amount of traffic generated by each type of page. To make this fast and easy, use Ahrefs\u2019 <strong>Identify intents<\/strong> feature.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"991\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/identify-intents-featue.jpg\" alt=\"Identify intents featue \" class=\"wp-image-178003\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/identify-intents-featue.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/identify-intents-featue-680x329.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/identify-intents-featue-768x372.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/identify-intents-featue-1536x743.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>If you\u2019re curious to learn more about search intent, head on to our <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">guide<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-178001-_rkwfiguyr9vn\"><\/a>2. Include your target keyword in relevant places<\/h3>\n\n\n\n<p>On any page, there are a few places that Google likes to look for signals of relevance.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Page title.<\/li>\n\n\n\n<li>URL.<\/li>\n\n\n\n<li>Main header (H1).<\/li>\n\n\n\n<li>Subheaders (some of your H2s, H3s,&nbsp;etc.).<\/li>\n\n\n\n<li>Intro paragraph.<\/li>\n<\/ol>\n\n\n\n<p>Here\u2019s an example with highlighted page elements:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2010\" height=\"1760\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/target-keyword-in-relevant-places-of-the-page.jpg\" alt=\"Target keyword in relevant places of the page \" class=\"wp-image-178004\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/target-keyword-in-relevant-places-of-the-page.jpg 2010w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/target-keyword-in-relevant-places-of-the-page-485x425.jpg 485w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/target-keyword-in-relevant-places-of-the-page-768x672.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/target-keyword-in-relevant-places-of-the-page-1536x1345.jpg 1536w\" sizes=\"auto, (max-width: 2010px) 100vw, 2010px\"><\/figure>\n\n\n\n<p>In other words, Google is looking for the most direct, straightforward type of relevance. Both a poem and a Wikipedia article can be <em>about <\/em>a topic like love. But the kind of relevance that you need to achieve in content is the latter type.<\/p>\n\n\n\n<p>Keep in mind that in any text that you want to rank, however creative or unique you want it to be, Google will likely look at these places.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/on-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\">On-Page SEO: How to Optimize for Robots and Readers<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-178001-_qgqukasrzz1d\"><\/a>3. Include secondary keywords and frequently mentioned phrases<\/h3>\n\n\n\n<p>This step refers to words and phrases that naturally fit into the text. Once you identify them, it feels obvious. For example, if your primary keyword is \u2018running shoes,\u2019 related phrases could include \u2018breathable material,\u2019 \u2018arch support,\u2019 and \u2018lightweight design.<\/p>\n\n\n\n<p>You can manually look for commonalities among top-ranking pages or even brainstorm these words. But the quickest and most reliable way is to use an SEO tool that allows you to look specifically for those keywords.<\/p>\n\n\n\n<p>Here\u2019s how it looks in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs\u2019 Keywords Explorer<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your target keyword.<\/li>\n\n\n\n<li>Go to the <strong>Related terms<\/strong> report.<\/li>\n\n\n\n<li>Choose <strong>Also rank for <\/strong>for secondary keywords and <strong>Also talk about<\/strong> for frequently mentioned phrases. You\u2019ll likely get the best results in the Top 10&nbsp;mode.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1179\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/related-keyword-research-in-ahrefs.jpg\" alt=\"Related keyword research in Ahrefs \" class=\"wp-image-178005\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/related-keyword-research-in-ahrefs.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/related-keyword-research-in-ahrefs-680x391.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/related-keyword-research-in-ahrefs-768x442.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/related-keyword-research-in-ahrefs-1536x884.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-178001-_xwuf3evuy4s0\"><\/a>4. Align with the content structure of top-ranking pages<\/h3>\n\n\n\n<p>Content structure is about serving the most relevant need-to-know information first and goo-to-know information last.<\/p>\n\n\n\n<p>The key to understanding what is need-to-know and what is good-to-know is to look for hints in the content that already ranks; these have already nailed keyword relevance.<\/p>\n\n\n\n<p>For example, if you\u2019re creating content about \u201cbeginner\u2019s guide to investing\u201d you\u2019ll want to start with the most essential, need-to-know information, such as \u201cWhat is investing?\u201d and \u201cWhy should you start investing?\u201d. Opening with key takeaways, as Nerdwallet does in the example below, wouldn\u2019t be a bad idea, either.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1580\" height=\"780\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-need-to-know-information-put-in-front-o.png\" alt=\"Example of need-to-know information put in front of a page \" class=\"wp-image-178006\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-need-to-know-information-put-in-front-o.png 1580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-need-to-know-information-put-in-front-o-680x336.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-need-to-know-information-put-in-front-o-768x379.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-need-to-know-information-put-in-front-o-1536x758.png 1536w\" sizes=\"auto, (max-width: 1580px) 100vw, 1580px\"><\/figure>\n\n\n\n<p>The structure is also about the comprehensiveness of your content. In other words, it\u2019s about covering the topic in full and how much focus you\u2019ll give to each subtopic.<\/p>\n\n\n\n<p>Again, you can look at pages manually or streamline the process with an SEO tool. In Ahrefs, you can find a tool called <strong>Content Grader<\/strong> that scores content based on the topics mentioned and how well they are explained.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1076\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/content-grader-in-ahrefs.jpg\" alt=\"Content Grader in Ahrefs \" class=\"wp-image-178007\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/content-grader-in-ahrefs.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/content-grader-in-ahrefs-680x357.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/content-grader-in-ahrefs-768x404.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/content-grader-in-ahrefs-1536x807.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\">The tool will also suggest how to&nbsp;increase&nbsp;your topic coverage (AI suggestions on the&nbsp;right).<\/figcaption><\/figure>\n\n\n\n<p>If you\u2019re working on a new piece of content, you can use Content Grader to aid your outlining process. You can also use it to optimize existing content; it will help close the content gap.<\/p>\n\n\n\n<p>Finally, structure is also about what media you include on a page. Google <a href=\"https:\/\/www.google.com\/intl\/en_uk\/search\/howsearchworks\/how-search-works\/ranking-results\/#relevance\">claims<\/a> to take into account the presence of images or videos that could support content\u2019s relevance:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Just think: when you search for \u2018dogs\u2019, you likely don\u2019t want a page with the word \u2018dogs\u2019 on it hundreds of times. With that in mind, algorithms assess if a page contains other relevant content beyond the keyword \u2018dogs\u2019 \u2013<strong> such as pictures of dogs, videos<\/strong> or even a list of breeds.<\/p>\n<\/blockquote>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\"> \n\n\n\n<p>Remember to add descriptive alt text to your images. It will help Google understand what the image is about and how it relates to the entire text. So this might help you rank in Google Image Search, too.&nbsp;<\/p>\n\n\n\n<p>Google has some helpful, easy to follow tips on how to write good alt text <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-images#descriptive-alt-text%20descriptive-titles-captions-filenames\">here<\/a>.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-178001-_koibsxy56hnl\"><\/a>5. Look for hints in the&nbsp;SERPs<\/h3>\n\n\n\n<p>Apart from what we\u2019ve discussed so far, you may find additional clues on search engine results pages.<\/p>\n\n\n\n<p>For example, meta descriptions are often overlooked in SEO because they\u2019re not a direct ranking factor. However, since <a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\">Google rewrites meta descriptions around 60%<\/a> of the time, they can provide valuable insights into what Google and searchers find most important about a&nbsp;page.<\/p>\n\n\n\n<p>I used the information from meta descriptions to rank #2 for the keyword \u201cis seo worth it\u201d and increase traffic to the post (#1 being Reddit\u2026).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1994\" height=\"862\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/results-of-content-optimization.png\" alt=\"Results of content optimization \" class=\"wp-image-178008\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/results-of-content-optimization.png 1994w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/results-of-content-optimization-680x294.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/results-of-content-optimization-768x332.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/results-of-content-optimization-1536x664.png 1536w\" sizes=\"auto, (max-width: 1994px) 100vw, 1994px\"><\/figure>\n\n\n\n<p>I noticed that Google favors a quick and direct response to the question (they even highlight the most direct answer\u2014\u201cyes\u201d), so I added that to the&nbsp;intro.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1580\" height=\"1236\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/examples-of-meta-descriptions-surfacing-need-to-kn.jpg\" alt=\"Examples of meta descriptions surfacing need-to-know information.\" class=\"wp-image-178009\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/examples-of-meta-descriptions-surfacing-need-to-kn.jpg 1580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/examples-of-meta-descriptions-surfacing-need-to-kn-543x425.jpg 543w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/examples-of-meta-descriptions-surfacing-need-to-kn-768x601.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/examples-of-meta-descriptions-surfacing-need-to-kn-1536x1202.jpg 1536w\" sizes=\"auto, (max-width: 1580px) 100vw, 1580px\"><\/figure>\n\n\n\n<p>Moreover, Google also rewrote my original meta description to put the new direct answer in front of the searcher.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1420\" height=\"432\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-rewriting-my-meta-description-.png\" alt=\"Google rewriting my meta description. \" class=\"wp-image-178010\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-rewriting-my-meta-description-.png 1420w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-rewriting-my-meta-description--680x207.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-rewriting-my-meta-description--768x234.png 768w\" sizes=\"auto, (max-width: 1420px) 100vw, 1420px\"><figcaption class=\"wp-element-caption\">What Google has chosen to display as the meta description.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"286\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-original-meta-description-.png\" alt=\"My original meta description. \" class=\"wp-image-178011\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-original-meta-description-.png 948w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-original-meta-description--680x205.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-original-meta-description--768x232.png 768w\" sizes=\"auto, (max-width: 948px) 100vw, 948px\"><figcaption class=\"wp-element-caption\">What I wrote for the met description.<\/figcaption><\/figure>\n\n\n\n<p>You can find similar hints in these <a href=\"https:\/\/ahrefs.com\/pl\/seo\/glossary\/serp-features\">SERP features<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Featured snippets.<\/li>\n\n\n\n<li>\u201cPeople Also Ask\u201d&nbsp;box.<\/li>\n\n\n\n<li>\u201cThings to know\u201d&nbsp;box.<\/li>\n\n\n\n<li>Images shown on top of the&nbsp;SERP.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-178001-_ya94wzq3kkkp\"><\/a>6. Add relevant internal links<\/h3>\n\n\n\n<p>As you may already know, internal links are hyperlinks between pages on your site. Not only they help Google understand the linked page is about but also they aid the flow of <a href=\"https:\/\/ahrefs.com\/pl\/seo\/glossary\/link-equity\">link equity<\/a>, helping interlinked pages rank higher.<\/p>\n\n\n\n<p>Here\u2019s a tip for adding internal links as you write. Use the \u201cinurl\u201d <a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\">search operator<\/a> to find other places on your site where you mention a particular word or phrase. To illustrate, here\u2019s what I would type into Google\u2019s search bar if I wanted to find mentions of the phrase \u201ccontent marketing\u201d:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>inurl:ahrefs.com \"content marketing\"<\/code><\/pre>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1734\" height=\"1598\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-use-google-search-operators-to-find-interna.jpg\" alt=\"How to use Google search operators to find internal link opportunities. \" class=\"wp-image-178012\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-use-google-search-operators-to-find-interna.jpg 1734w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-use-google-search-operators-to-find-interna-461x425.jpg 461w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-use-google-search-operators-to-find-interna-768x708.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-use-google-search-operators-to-find-interna-1536x1416.jpg 1536w\" sizes=\"auto, (max-width: 1734px) 100vw, 1734px\"><\/figure>\n\n\n\n<p>As for adding internal links to your existing content, you can streamline the process with <strong>Internal link opportunities<\/strong> tool in <a href=\"https:\/\/ahrefs.com\/site-audit\">Ahrefs\u2019 Site Audit<\/a>. It takes the top 10 keywords (by traffic) for each crawled page, then looks for mentions of those on your other crawled pages.<\/p>\n\n\n\n<p>It will tell you where to link from, where to link to, and which word\/phrase to&nbsp;link.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"787\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/internal-link-opportunities-in-ahrefs-.png\" alt=\"Internal link opportunities in Ahrefs. \" class=\"wp-image-178013\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/internal-link-opportunities-in-ahrefs-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/internal-link-opportunities-in-ahrefs--680x261.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/internal-link-opportunities-in-ahrefs--768x295.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/internal-link-opportunities-in-ahrefs--1536x590.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">Internal Links for SEO: An Actionable Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/app.ahrefs.com\/academy\/how-to-use-ahrefs\/site-audit\/link-opportunities\">How to use the Link opportunities report<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-178001-_ryhymu8fuhwf\"><\/a>7. Aim for relevant backlinks<\/h3>\n\n\n\n<p>Relevant backlinks mean links from other sites that mention your target keyword or a similar phrase in the anchor text or surrounding text.<\/p>\n\n\n\n<p>In a short video on how Google Search works (below), Google\u2019s Matt Cutts explains that a document can become relevant to a query by having that query included in its backlinks. Paraphrasing his explanation, backlinks containing the target query can enhance the relevance of a webpage in search results.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-kycyyogusqs\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-kycyyogusqs\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/KyCYyoGusqs?start=324&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/KyCYyoGusqs?start=324&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<p>You can use Ahrefs\u2019 Web Explorer to find and vet pages that already use your target keyword as link anchors and try to win over those links. Just type \u201coutlinkanchor:[your keyword]\u201d in the search bar.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1283\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-web-explorer.png\" alt=\"Ahrefs' Web Explorer \" class=\"wp-image-178014\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-web-explorer.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-web-explorer-678x425.png 678w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-web-explorer-768x481.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-web-explorer-1536x962.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>There is also a possibility that backlinks coming from pages or sites on the same topic (or closely related) can increase relevance \u2014 some SEOs believe so. Mentions of such a system come from <a href=\"https:\/\/patents.google.com\/patent\/US8117209B1\/en#:~:text=when%20a%20topical%20cluster%20associated%20with%20the%20source,the%20topical%20cluster%20associated%20with%20the%20target%20document\">Google\u2019s Reasonable Surfer patent<\/a>, <a href=\"http:\/\/www-cs-students.stanford.edu\/~taherh\/papers\/topic-sensitive-pagerank.pdf\">research on topic-sensitive PageRank<\/a>. Moreover, irrelevant links were supposedly the target of the <a href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/penguin-update\/\">Google Penguin update<\/a>.<\/p>\n\n\n\n<p>However, at this point Google erased the only <em>official<\/em> mention of this I could&nbsp;find.<\/p>\n\n\n\n<p>In 2021 Google <a href=\"https:\/\/web.archive.org\/web\/20210614085349\/https:\/\/www.google.com\/intl\/en_uk\/search\/howsearchworks\/algorithms\/\">said this<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>If other prominent websites on the subject<\/strong> link to the page, that\u2019s a good sign that the information is of high quality.<\/p>\n<\/blockquote>\n\n\n\n<p>But then, they erased a few words, giving a whole different meaning to that <a href=\"https:\/\/www.google.com\/intl\/en_uk\/search\/howsearchworks\/how-search-works\/ranking-results\/#relevance\">sentence<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>For example, one of several factors we use to help determine this is understanding if <strong>other prominent websites<\/strong> link or refer to the content.<\/p>\n<\/blockquote>\n\n\n\n<p>If you want to see if these kinds of links work for you, you can find them and vet them using either Ahrefs\u2019 Web Explorer or <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1382\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-content-explorer.png\" alt=\"Ahrefs' Content Explorer \" class=\"wp-image-178015\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-content-explorer.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-content-explorer-630x425.png 630w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-content-explorer-768x518.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-content-explorer-1536x1037.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>You can aim for topically relevant backlinks but make sure you don\u2019t <a href=\"https:\/\/ahrefs.com\/blog\/over-optimization\/#exact-match-anchor-text\">over-optimize<\/a> your link profile. If most of your backlinks include the same anchor, it may signal link manipulation to Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-178001-_3vlom5otw8sb\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>The goal of achieving high keyword relevance is to improve your organic rankings. But it\u2019s sometimes hard to draw the line between all the different systems that Google uses for ranking. Backlinks are a great example of that. They play a role in determining relevance but authority as&nbsp;well.<\/p>\n\n\n\n<p>For this reason, content optimization tools can be useful in creating relevant content, but they don\u2019t guarantee high rankings. A high content score doesn\u2019t always mean your page will rank well (<a href=\"https:\/\/ahrefs.com\/blog\/seo-content-score-study\/\">read our study<\/a>), and sometimes you can rank high even with a low&nbsp;score.<\/p>\n\n\n\n<p>So, it\u2019s best to treat <a href=\"https:\/\/ahrefs.com\/seo\">SEO as a holistic process<\/a>. Do what you need to do to achieve high relevance, then check all the other boxes, such as technical SEO, EEAT, and link building.<\/p>\n\n\n\n<p>Got questions or comments? Find me on <a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz-38154b67\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages. It also takes into account factors like internal links, localization, personalization, and whether the content<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335,413],"tags":[],"coauthors":[412],"class_list":["post-178020","post","type-post","status-publish","format-standard","hentry","category-general-seo","category-on-page-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keyword Relevance: What It Is, and How to Demonstrate It to Google<\/title>\n<meta name=\"description\" content=\"Keyword relevance ensures that the search results Google displays are closely related to the users\u2019 search queries. Learn how to make more relevant content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/keyword-relevance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword Relevance: What It Is, and How to Demonstrate It to Google\" \/>\n<meta property=\"og:description\" content=\"Keyword relevance ensures that the search results Google displays are closely related to the users\u2019 search queries. 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