{"id":177921,"date":"2024-08-06T08:37:49","date_gmt":"2024-08-06T13:37:49","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=177921"},"modified":"2025-02-17T11:10:15","modified_gmt":"2025-02-17T16:10:15","slug":"seo-reporting-dashboard","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-reporting-dashboard\/","title":{"rendered":"SEO Reporting Dashboards (For 3 Different Types of Websites)"},"content":{"rendered":"<div class=\"intro-txt\">\n\n<p>Creating an SEO reporting dashboard is often an easier way to share your <a href=\"https:\/\/ahrefs.com\/blog\/seo-performance-results\/\">SEO performance results<\/a> than a text-heavy <a href=\"https:\/\/ahrefs.com\/blog\/seo-report-template\/\">SEO report<\/a>. So, what\u2019s the best way to create one?<\/p>\n<\/div>\n<p>The type of dashboard you create often depends on <em>who<\/em> you\u2019re making it for\u2014your own website, a small business, or an enterprise business.<\/p>\n<p>\n\n<\/p>\n<p>In this article, I\u2019ll explain the basics of SEO reporting dashboards and how to tailor them for your particular audience.<\/p>\n<p>\n\n<\/p>\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Out now: Ahrefs Report Builder<\/div><div class=\"recommendation-content\">\n<p>Ahrefs <a href=\"https:\/\/ahrefs.com\/report-builder\">Report Builder<\/a> helps you create custom SEO reports and dashboards that effectively translate your efforts into business results.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/reports\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n<p>\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is an SEO reporting dashboard?\" data-section=\"what-is-an-seo-reporting-dashboard\">\n<p><\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-177921-_h7v2s7pc9n1f\"><\/a>What is an SEO reporting dashboard?<\/h2>\n<p><\/p>\n<\/div><\/div>\n<p><\/p>\n<p>An SEO reporting dashboard is a visual interface that displays key performance indicators (KPIs) and other metrics that show a website\u2019s SEO performance in search engines like Google. Its main job is to communicate SEO performance over&nbsp;time.<\/p>\n<p>\n\n<\/p>\n<p>Here\u2019s an example of what an SEO reporting dashboard looks like for Ahrefs.com.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1012\" class=\"wp-image-177922\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-seo-reporting-dashboard.png\" alt=\"Ahrefs SEO Reporting Dashboard\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-seo-reporting-dashboard.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-seo-reporting-dashboard-680x336.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-seo-reporting-dashboard-768x380.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-seo-reporting-dashboard-1536x759.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>\n\n<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/google-data-studio-connectors\">Ahrefs\u2019 Looker Studio Integration<\/a> \u2013 <a href=\"https:\/\/lookerstudio.google.com\/u\/0\/reporting\/54258fc6-9ef0-4718-98df-1a4c4aa87ece\/page\/p_1bfyh3p8oc\">Site Explorer Template<\/a><\/p>\n<p>\n\n<\/p>\n<p>In the above example, we can see the results are positive because the line chart goes up, and the KPI comparisons are also mostly green, showing positive yearly growth.<\/p>\n<p>\n\n<\/p>\n<p>This is the power of an effective SEO reporting dashboard\u2014you can instantly communicate SEO performance at-a-glance.<\/p>\n<p><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What should you include in an SEO reporting dashboard?\" data-section=\"what-should-you-include-in-an-seo-reporting-dashboard\">\n<p><\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-177921-_x6zi7p2y7ye9\"><\/a>What should you include in an SEO reporting dashboard?<\/h2>\n<p><\/p>\n<\/div><\/div>\n<p><\/p>\n<p>The simple answer is <em>anything<\/em> you want. But it\u2019s best to include <a href=\"https:\/\/ahrefs.com\/blog\/seo-metrics-to-track\/\">SEO metrics<\/a> that matter to the website you\u2018re reporting on.<\/p>\n<p>\n\n<\/p>\n<p>This could include metrics like:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Clicks<\/li>\n\n\n\n<li>Sessions<\/li>\n\n\n\n<li>Click-through-rate (CTR)<\/li>\n\n\n\n<li>Conversions<\/li>\n\n\n\n<li>Conversion rate (CR)<\/li>\n\n\n\n<li>Organic Traffic<\/li>\n\n\n\n<li>Average Position<\/li>\n\n\n\n<li>Referring domains<\/li>\n\n\n\n<li>And so&nbsp;on\u2026<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>Let\u2019s simplify this further.<\/p>\n<p>\n\n<\/p>\n<p>At the most basic level, there are two core elements you should include in an SEO reporting dashboard:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Key Performance Indicators (KPIs)<\/strong> \u2013 KPIs can be anything that is important to report on for your business and could include conversions, revenue, leads, orders, or any other <a href=\"https:\/\/ahrefs.com\/blog\/seo-metrics-to-track\/\">SEO metrics<\/a><\/li>\n\n\n\n<li><strong>Organic traffic performance chart<\/strong> \u2013 Tracking your traffic performance across the&nbsp;year<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1425\" class=\"wp-image-177923\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-reporting-dashboard-illustration.png\" alt=\"SEO Reporting Dashboard Illustration\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-reporting-dashboard-illustration.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-reporting-dashboard-illustration-477x425.png 477w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-reporting-dashboard-illustration-768x684.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-reporting-dashboard-illustration-1536x1368.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<p>\n\n<\/p>\n<p>So, how can you create your very own SEO reporting dashboard?<\/p>\n<p>\n\n<\/p>\n<p>One of the most popular methods is to use a tool called Google Looker Studio (GLS). Dashboard solutions like GLS integrate with many popular data sources for free out of the box, making them perfect for most websites looking to create an SEO reporting dashboard.<\/p>\n<p>\n\n<\/p>\n<p>Here\u2019s an example of the basic GLS connectors, with some useful ones for SEO highlighted.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1288\" class=\"wp-image-177924\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-looker-studio-key-data-sources-screenshot.jpg\" alt=\"Google Looker Studio Key Data Sources Screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-looker-studio-key-data-sources-screenshot.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-looker-studio-key-data-sources-screenshot-676x425.jpg 676w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-looker-studio-key-data-sources-screenshot-768x483.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-looker-studio-key-data-sources-screenshot-1536x966.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>\n\n<\/p>\n<p>Although GLS is great for small personal websites or small-medium businesses (SMBs), in my experience, enterprise businesses usually require more powerful alternatives, as they have more complex demands.<\/p>\n<p>\n\n<\/p>\n<p>So, based on this, we can say there are three broad categories of websites you can build&nbsp;for:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Small personal websites<\/li>\n\n\n\n<li>SMB websites<\/li>\n\n\n\n<li>Enterprise websites<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>Let\u2019s explore these further.<\/p>\n<p><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. SEO reporting dashboards for small personal websites\" data-section=\"seo-reporting-dashboards-for-small-personal-websites\">\n<p><\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-177921-_cgd5cmd5vp3\"><\/a>1. SEO reporting dashboards for small personal websites<\/h2>\n<p><\/p>\n<\/div><\/div>\n<p><\/p>\n<p>Creating an SEO reporting dashboard for a small personal website is a good option if you want to monitor SEO performance but don\u2019t want the hassle of logging into lots of different tools regularly.<\/p>\n<p>\n\n<\/p>\n<p>This was the conclusion I came to when I wanted to monitor my portfolio of affiliate sites with the least amount of effort possible.<\/p>\n<p>\n\n<\/p>\n<p>There was no way I was prepared to check every single site\u2019s performance manually. So, I decided to create a mini SEO reporting dashboard in GLS that looked something like&nbsp;this:<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1618\" class=\"wp-image-177925\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/affiliate-dashboard-example-with-kpis.jpg\" alt=\"Affiliate Dashboard Example With KPIs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/affiliate-dashboard-example-with-kpis.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/affiliate-dashboard-example-with-kpis-420x425.jpg 420w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/affiliate-dashboard-example-with-kpis-768x777.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/affiliate-dashboard-example-with-kpis-1519x1536.jpg 1519w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/affiliate-dashboard-example-with-kpis-120x120.jpg 120w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<p>\n\n<\/p>\n<p>This dashboard wasn\u2019t visually impressive, but it was functional and displayed SEO performance at a glance.<\/p>\n<p>\n\n<\/p>\n<p>It combined two data sources: Sessions from Google Analytics and clicks, impressions, and CTR from Google Search Console. Checking this data manually is possible, but it would be an inefficient use of time, especially across more than one website.<\/p>\n<p>\n\n<\/p>\n<p>Having this setup meant I&nbsp;could:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Spend more time improving the websites<\/strong> rather than obsessing over the details and not doing anything that improves performance<\/li>\n\n\n\n<li><strong>Understand where to focus my efforts in the portfolio<\/strong> \u2013 I had many sites in the dashboard, so checking them all wasn\u2019t feasible or efficient use of&nbsp;time<\/li>\n\n\n\n<li><strong>Identify performance patterns between websites<\/strong>\u2014for example, if there was a Google update, I could get a bird\u2019s-eye view of performance across the website portfolio to see if there were any common performance drops or increases following the roll-out of the update<\/li>\n\n\n\n<li><strong>View year-over-year (YoY) comparisons<\/strong>: green if they were positive and red if they were negative \u2013 this way, I could quickly scan many websites and understand whether SEO performance had increased or decreased for each website<\/li>\n\n\n\n<li><strong>Able to check quickly<\/strong> \u2013 if you\u2019ve used GLS before, you\u2019ll know that the more charts and visualizations you add, the longer it can take to load the&nbsp;page<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>Even though I felt proud I\u2019d created a minimal dashboard that saved time. I realized afterward that I\u2019d re-created <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs\u2019 Webmaster Tools<\/a> dashboard with a few added metrics\u2014oh dear.<\/p>\n<p><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> The advantages of using <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">AWT<\/a> for personal websites are:\n<p><\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>It\u2019s free if you are a webmaster<\/li>\n\n\n\n<li>It\u2019s easy to set up if you have GSC access<\/li>\n\n\n\n<li>You can view both GSC data and Ahrefs data<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"504\" class=\"wp-image-177926\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-performance-dashboard-screenshot.png\" alt=\"Ahrefs' Performance Dashboard Screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-performance-dashboard-screenshot.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-performance-dashboard-screenshot-680x167.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-performance-dashboard-screenshot-768x189.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-performance-dashboard-screenshot-1536x378.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p><\/p>\n<\/div>\n<p>Another option for a personal website is to use <a href=\"https:\/\/ahrefs.com\/blog\/reports\/\">Ahrefs\u2019 Reports<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-180909\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/Ahrefs-reports-builder.gif\" alt=\"Ahrefs' Report Builder\" width=\"1080\" height=\"720\"><\/p>\n<p>Ahrefs\u2019 report builder allows you to create reports using widgets from Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a>&nbsp;data.<\/p>\n<p><\/p>\n<p>So, when creating an SEO reporting dashboard for a small personal website, it\u2019s best to consider what metrics you want to track before you start. This will help you determine the best solution for your reporting demands.<\/p>\n<p>\n\n<\/p>\n<p>In short:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>If it\u2019s just GSC and for your personal use<\/strong>, use <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">AWT<\/a> with GSC connected<\/li>\n<li><strong>If you want to report on Ahrefs\u2019 data from Site Explorer and Rank Tracker, <\/strong>use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/blog\/reports\/\">Report builder<\/a><\/li>\n\n\n\n<li><strong>If you want to combine multiple data sources and share with others<\/strong>, then use&nbsp;GLS<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>If you need more detailed GA or GSC data, you can also visualize it quickly using GLS\u2019 dedicated community templates. I used the GSC template below to provide detailed information on each&nbsp;site.<\/p>\n<p>\n\n<\/p>\n<p>Here\u2019s how you can set this&nbsp;up:<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-177921-_bew30t2yqz4d\"><\/a>How to connect Google Search Console to Google Looker Studio<\/h3>\n<p>\n\n<\/p>\n<p>If you need more data from GSC or want to visualize performance, Google Looker Studio\u2019s Search Console templates are your friend. A pre-built Google Looker Studio community template can get you up and running in a few minutes.<\/p>\n<p>\n\n<\/p>\n<p>To do this, log into Google Looker Studio and connect to this template:<\/p>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"425\" class=\"wp-image-177927\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/selecting-the-gsc-report-template-screenshot.png\" alt=\"Selecting the GSC Report Template Screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/selecting-the-gsc-report-template-screenshot.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/selecting-the-gsc-report-template-screenshot-680x141.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/selecting-the-gsc-report-template-screenshot-768x159.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/selecting-the-gsc-report-template-screenshot-1536x319.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>\n\n<\/p>\n<p>Then click on <strong>Use my own data<\/strong> and <strong>Replace data<\/strong>.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"352\" class=\"wp-image-177928\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/use-my-own-data-screenshot.png\" alt=\"Use my Own Data Screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/use-my-own-data-screenshot.png 980w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/use-my-own-data-screenshot-680x244.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/use-my-own-data-screenshot-768x276.png 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\"><\/figure>\n<p>\n\n<\/p>\n<p>Then, select your site from the&nbsp;list.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"528\" class=\"wp-image-177929\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/add-data-to-report-screenshot.png\" alt=\"Add Data to Report Screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/add-data-to-report-screenshot.png 588w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/add-data-to-report-screenshot-473x425.png 473w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\"><\/figure>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<p>Then select either <strong>Site Impression<\/strong> and web or <strong>URL Impression<\/strong> and <strong>web<\/strong>, depending on your preference. I am using <strong>URL Impression<\/strong> and <strong>web<\/strong> in this example.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1178\" height=\"374\" class=\"wp-image-177930\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/setting-up-gsc-template-screenshot.png\" alt=\"Setting up GSC Template Screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/setting-up-gsc-template-screenshot.png 1178w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/setting-up-gsc-template-screenshot-680x216.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/setting-up-gsc-template-screenshot-768x244.png 768w\" sizes=\"auto, (max-width: 1178px) 100vw, 1178px\"><\/figure>\n<p>\n\n<\/p>\n<p>Click <strong>Add<\/strong> at the bottom right-hand corner. You\u2019ll then probably get a pop-up\u2014click <strong>Add to report<\/strong>.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"692\" class=\"wp-image-177931\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/add-data-to-report-screenshot-1.png\" alt=\"Add Data to Report Screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/add-data-to-report-screenshot-1.png 1120w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/add-data-to-report-screenshot-1-680x420.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/add-data-to-report-screenshot-1-768x475.png 768w\" sizes=\"auto, (max-width: 1120px) 100vw, 1120px\"><\/figure>\n<p>\n\n<\/p>\n<p>Once that\u2019s added, you should get something that looks like this but with your website\u2019s data showing.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1527\" class=\"wp-image-177932\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/gsc-dashboard-report-template-example.png\" alt=\"GSC Dashboard Report Template Example\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/gsc-dashboard-report-template-example.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/gsc-dashboard-report-template-example-570x425.png 570w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/gsc-dashboard-report-template-example-768x573.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/gsc-dashboard-report-template-example-1536x1145.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>\n\n<\/p>\n<p>And there you go\u2014your very own GSC-flavored SEO reporting dashboard.<\/p>\n<p>\n\n<\/p>\n<p>This dashboard reports on:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Impressions<\/li>\n\n\n\n<li>Clicks<\/li>\n\n\n\n<li>CTR<\/li>\n\n\n\n<li>Top Landing Pages<\/li>\n\n\n\n<li>Top Queries<\/li>\n\n\n\n<li>Device performance<\/li>\n\n\n\n<li>Country performance<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>Of course, you can customize it to your requirements, but I usually find this a good starting point for visualizing basic GSC&nbsp;data.<\/p>\n<p><\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<p><\/p>\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/google-search-console\/\">How to Use Google Search Console to Improve SEO (Beginner\u2019s Guide)&nbsp;<\/a><\/li>\n<\/ul>\n<p><\/p>\n<\/div><\/div>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-177921-_b3ouhuuzf3wr\"><\/a>How to connect Google Analytics (GA4) to&nbsp;GLS<\/h3>\n<p>\n\n<\/p>\n<p>Similar to this, you can create a dedicated GA4 SEO reporting dashboard by using a GLS community template.<\/p>\n<p>\n\n<\/p>\n<p>To do this, log into GLS and connect to this template.<\/p>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"365\" class=\"wp-image-177933\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-177921-12.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-177921-12.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-177921-12-680x121.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-177921-12-768x137.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/word-image-177921-12-1536x274.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>\n\n<\/p>\n<p>Once you\u2019ve done that, you\u2019ll get a template that looks something like&nbsp;this:<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"971\" class=\"wp-image-177934\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ga4-dashboard-report-template-example.png\" alt=\"GA4 Dashboard Report Template Example\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ga4-dashboard-report-template-example.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ga4-dashboard-report-template-example-680x322.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ga4-dashboard-report-template-example-768x364.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ga4-dashboard-report-template-example-1536x728.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>\n\n<\/p>\n<p>If GA4 reporting is important for your business, you\u2019ll find a good selection of metrics to explore here. Again, you can customize or add new tabs to expand or reduce the report\u2019s scope, depending on your website\u2019s reporting requirements.<\/p>\n<p><\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<p><\/p>\n<ul>\n<li class=\"wp-block-heading\"><a href=\"https:\/\/ahrefs.com\/blog\/how-to-use-google-analytics\/\">How to use Google Analytics 4 for Beginners<\/a><\/li>\n<\/ul>\n<p><\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. SEO reporting dashboards for SMBs\" data-section=\"seo-reporting-dashboards-for-smbs\">\n<p><\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-177921-_3shdhyj5khji\"><\/a>2. SEO reporting dashboards for&nbsp;SMBs<\/h2>\n<p><\/p>\n<\/div><\/div>\n<p><\/p>\n<p>At its most basic level, most SMBs want to know whether their SEO campaign is moving positively.<\/p>\n<p>\n\n<\/p>\n<p>If so, you only need to share the SEO performance chart and the year-over-year KPIs.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1742\" height=\"1428\" class=\"wp-image-177935\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/main-elements-of-seo-reporting-dashboard-are-kpis.jpg\" alt=\"Main elements of SEO Reporting Dashboard Are KPIs YoY and Performance Chart\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/main-elements-of-seo-reporting-dashboard-are-kpis.jpg 1742w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/main-elements-of-seo-reporting-dashboard-are-kpis-518x425.jpg 518w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/main-elements-of-seo-reporting-dashboard-are-kpis-768x630.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/main-elements-of-seo-reporting-dashboard-are-kpis-1536x1259.jpg 1536w\" sizes=\"auto, (max-width: 1742px) 100vw, 1742px\"><\/figure>\n<p>\n\n<\/p>\n<p>It\u2019s straightforward to share this using <a href=\"https:\/\/ahrefs.com\/google-data-studio-connectors\">Ahrefs\u2019 Site Explorer Google Looker Studio integration<\/a>.<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-177921-_aoz13aryffd9\"><\/a>Ahrefs\u2019 SEO reporting dashboards<\/h3>\n<p>\n\n<\/p>\n<p>If you need more specific SEO data to report on, you might want to explore some of our other Ahrefs\u2019 dashboards.<\/p>\n<p>\n\n<\/p>\n<p>For example, our <a href=\"https:\/\/ahrefs.com\/google-data-studio-connectors\">Site Audit dashboard<\/a> is best for monitoring the technical SEO performance of any website.<\/p>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1536\" class=\"wp-image-177936\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-site-audit-gls-template-screenshot.jpg\" alt=\"Ahrefs' Site Audit GLS Template Screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-site-audit-gls-template-screenshot.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-site-audit-gls-template-screenshot-567x425.jpg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-site-audit-gls-template-screenshot-768x576.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-site-audit-gls-template-screenshot-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>\n\n<\/p>\n<p>This would be a useful SEO reporting dashboard for development teams to track whether site improvements have been successfully implemented.<\/p>\n<p>\n\n<\/p>\n<p>Our <a href=\"https:\/\/ahrefs.com\/google-data-studio-connectors\">Rank Tracker dashboard<\/a> is best for monitoring keyword rankings in Google for any website.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1536\" class=\"wp-image-177937\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-rank-tracker-dashboard-screenshot.jpg\" alt=\"Ahrefs' Rank Tracker Dashboard Screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-rank-tracker-dashboard-screenshot.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-rank-tracker-dashboard-screenshot-567x425.jpg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-rank-tracker-dashboard-screenshot-768x576.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ahrefs-rank-tracker-dashboard-screenshot-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>\n\n<\/p>\n<p>The most obvious choice for an SEO reporting dashboard is the <a href=\"https:\/\/lookerstudio.google.com\/u\/0\/reporting\/60e07a66-84cc-4992-b212-94bdf02851aa\/page\/Ml3lC\">Rank Tracker template<\/a>. As it reports on positions, SERP features, competitors, tags, traffic share, and other keyword metrics.<\/p>\n<p>\n\n<\/p>\n<p>This would be useful for sharing with SMBs that want to know more about SEO rankings and the specific performance of their keywords.<\/p>\n<p>\n\n<\/p>\n<p>With so much SEO data available here, this usually covers most of an SMB\u2019s reporting demands. And if you have any other custom data you can usually include it through Google Sheets on a custom dashboard.<\/p>\n<p>\n\n<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> The advantage of using these dashboard templates is that they come from a trusted source\u2014Ahrefs\u2014and are fast to set up. You can also easily white-label them by replacing the logo, making them a simple, cost-effective dashboard solution for <a href=\"https:\/\/ahrefs.com\/blog\/seo-consultant\/\">SEO consultants<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/what-does-an-seo-agency-do\/\">SEO agencies<\/a>.<\/div>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-177921-_1rvy5ajw555r\"><\/a>Brand vs. non-brand traffic split<\/h3>\n<p>\n\n<\/p>\n<p>So far, we\u2019ve explained the basics of using Ahrefs\u2019 dashboards for SEO reporting, but sometimes, SMBs want something more specific. One area where they often request this is brand vs. non-brand traffic.<\/p>\n<p>\n\n<\/p>\n<p>Growing businesses want to build their brands. Monitoring whether they are driving enough brand traffic is part of understanding whether they are doing this or&nbsp;not.<\/p>\n<p>\n\n<\/p>\n<p>Although you can fiddle around with regex in GLS to get the brand\/non-brand split for clicks and impressions, it\u2019s often faster to use or modify an existing SEO reporting template.<\/p>\n<p>\n\n<\/p>\n<p>Here\u2019s a clean-looking GLS <a href=\"https:\/\/lookerstudio.google.com\/u\/0\/reporting\/51798ed7-f876-4d80-bd15-631b2e3c18f5\/page\/p_l8jvpufm0c\">template<\/a> created by <a href=\"https:\/\/substack.com\/@exponentialgrowthmarketing\">John Reinesch<\/a> that does exactly that.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1802\" height=\"1850\" class=\"wp-image-177938\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/brand-vs-non-brand-clicks-template-example.png\" alt=\"Brand vs Non Brand Clicks Template Example\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/brand-vs-non-brand-clicks-template-example.png 1802w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/brand-vs-non-brand-clicks-template-example-414x425.png 414w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/brand-vs-non-brand-clicks-template-example-768x788.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/brand-vs-non-brand-clicks-template-example-1496x1536.png 1496w\" sizes=\"auto, (max-width: 1802px) 100vw, 1802px\"><\/figure>\n<p>\n\n<\/p>\n<p>This template clearly shows brand vs. non-brand data over time using GSC data. If the SMB you\u2019re working with wants to monitor brand activity closely, a separate brand and non-brand dashboard like the above could be a good option.<\/p>\n<p>\n\n<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\"> If you don\u2019t want to use GLS, tag your keywords in <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a> with brand or non-brand to create a similar split.<\/div><\/div>\n<p><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. SEO reporting dashboards for enterprise websites\" data-section=\"seo-reporting-dashboards-for-enterprise-websites\">\n<p><\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-177921-_te8fcupixg8n\"><\/a>3. SEO reporting dashboards for enterprise websites<\/h2>\n<p><\/p>\n<\/div><\/div>\n<p><\/p>\n<p>Unlike SMBs and personal websites, enterprise businesses face three specific SEO reporting challenges due to the scale and complexity of their operations and business.<\/p>\n<p>\n\n<\/p>\n<p>First, we\u2019ll consider what the most common SEO reporting challenges are, and then what tools you can use for creating an enterprise SEO reporting dashboard.<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-177921-_4t5pocb88ymg\"><\/a>Common enterprise reporting challenges<\/h3>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Vast amounts of data<\/strong> \u2013 Often, multiple data sources, multiple territories<\/li>\n\n\n\n<li><strong>Complex segmentation demands<\/strong> \u2013 Customer type segmentation, behavioral segmentation, geographical segmentation<\/li>\n\n\n\n<li><strong>Cross-team collaboration demands<\/strong> \u2013 For example, the C-suite should be able to understand whether SEO is providing a good ROI, development teams need to know where to focus their efforts, marketing heads need to know which channel to assign more budget to<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>Let\u2019s explore these challenges in more detail.<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-177921-_42unvcn1oseo\"><\/a>Vast amounts of&nbsp;data<\/h4>\n<p>\n\n<\/p>\n<p>With GLS generally considered the <em>de facto<\/em> solution for dashboard SEO reporting for SMBs and small websites, it\u2019s easy to assume you could roll out the same solution for enterprise businesses. However, this is not always possible.<\/p>\n<p>\n\n<\/p>\n<p>At the enterprise level, the first major hurdle is data size. While many SMBs primarily focus on a single territory as their primary source of organic traffic, enterprise businesses are often multi-territory, which instantly increases the amount of number crunching required.<\/p>\n<p>\n\n<\/p>\n<p>One of my former enterprise clients wanted an SEO reporting dashboard that displayed SEO performance data and other marketing data for the top 25 territories\u2014it was critical for their business as a flight operator.<\/p>\n<p>\n\n<\/p>\n<p>While this level of data may be possible to visualize with GLS, it\u2019s often not practical across the entire enterprise website.<\/p>\n<p>\n\n<\/p>\n<p>Added to this is the vast amount of data sources required to report on. Although enterprise businesses may have certain platforms they rely upon for core metrics, they will be interested in getting a second opinion from other data sources, which puts additional pressure on a reporting platform solution.<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-177921-_1p8st591ngyi\"><\/a>Complex data segmentation demands<\/h4>\n<p>\n\n<\/p>\n<p>Data segmentation at enterprise level is usually where things get complicated. At its most basic level, customer segmentation can be achieved by geographic region, but often, segmentation for enterprise businesses goes deeper into defining, analyzing, and recording consumer behaviors.<\/p>\n<p>\n\n<\/p>\n<p>For example, performance analysis can be divided into different geographic regions, product categories, or business segments. An enterprise company I worked with wanted to understand the behavior of new and existing customers, so this formed a central part of their SEO reporting.<\/p>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<p>Advanced visualization of data segments helps communicate a story to other teams and senior stakeholders. This story could be used as part of a business case to secure more investment in SEO. So, the visualization, as well as the data, needs to be compelling.<\/p>\n<p>\n\n<\/p>\n<p>My previous client wanted to understand the impact of the weather on certain product categories, and to break this down by the different types of customers they had defined. We used this visualization to get increased investment in SEO for certain parts of the website that needed improvement.<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-177921-_njckcuql2582\"><\/a>Cross-team collaboration demands<\/h4>\n<p>\n\n<\/p>\n<p>Enterprise companies work with multiple stakeholders in different teams, both internally and externally. Therefore, reporting platforms must be able to accommodate data sharing between many different teams.<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Different teams <strong>value different metrics<\/strong>, so the dashboard needs to reflect all of these different reporting demands<\/li>\n\n\n\n<li>Different teams must be able to <strong>understand the data that\u2019s presented<\/strong><\/li>\n\n\n\n<li>Dashboards in enterprise companies serve as a <strong>benchmark for performance<\/strong>, although they may be accompanied by a static report, the dashboards are often used to tell a story about a website\u2019s performance in between times<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-177921-_tl2xdx79152m\"><\/a>What tools to&nbsp;use<\/h3>\n<p>\n\n<\/p>\n<p>Based on my experience of working with enterprise businesses, I\u2019ve seen there are two tools often used to create SEO reporting dashboards at the enterprise level: Power BI and Tableau<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-177921-_p2k6spv71vxm\"><\/a>Power BI<\/h4>\n<p>\n\n<\/p>\n<p>Power BI is a Microsoft tool for creating interactive dashboards from different data sources. It\u2019s also useful for creating SEO reporting dashboards.<\/p>\n<p>\n\n<\/p>\n<p>Here\u2019s an example of a third-party SEO reporting dashboard created in Power&nbsp;BI.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1036\" class=\"wp-image-177939\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/power-bi-seo-dashboard-report-example.jpg\" alt=\"Power Bi SEO Dashboard Report Example\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/power-bi-seo-dashboard-report-example.jpg 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/power-bi-seo-dashboard-report-example-574x425.jpg 574w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/power-bi-seo-dashboard-report-example-768x568.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"><\/figure>\n<p>\n\n<\/p>\n<p>By Coupler.io: Get the template <a href=\"https:\/\/app.powerbi.com\/view?r=eyJrIjoiNmVkZWY5YzMtMzU0NS00YjkwLTlhMDYtNGU4ODQ4N2M0YzgzIiwidCI6IjA3OTQ2ZjZmLTg1NzEtNGUyMi1iY2I0LTcxOTgwMWNkYjM4NiIsImMiOjF9&amp;pageName=ReportSectionc5284f14431409342a45&amp;originpath=%2Fpower-bi-dashboard-examples%2F&amp;_gl=1*79a85q*_ga*MTAwNzc5OTgyMy4xNjgwNzk3OTcz*_ga_YL6VVQXZ1Y*MTcxNTkzNjI4NC41MjguMS4xNzE1OTM2MzQ0LjYwLjAuMA..\">here<\/a>.<\/p>\n<p>\n\n<\/p>\n<p>Power BI\u2019s insights and rich visualization options help inform decision-making for enterprise businesses.<\/p>\n<p>\n\n<\/p>\n<p>Here are the pros and cons of Power&nbsp;BI:<\/p>\n<p>\n\n<\/p>\n<p><strong>Pros<\/strong><\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Ability to connect to various data sources like Google Analytics, Search Console, rank tracking tools<\/li>\n\n\n\n<li>Powerful data visualization capabilities<\/li>\n\n\n\n<li>Easy sharing and collaboration features to distribute reports\/dashboards<\/li>\n\n\n\n<li>Affordable pricing compared to some BI&nbsp;tools<\/li>\n\n\n\n<li>Good integration with Microsoft ecosystem (Excel, Azure, etc.)<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p><strong>Cons<\/strong><\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Limited native SEO data connectors may require additional tools or custom data&nbsp;prep<\/li>\n\n\n\n<li>A steep learning curve, especially for advanced analysis Performance, can degrade with very large datasets or complex visualizations<\/li>\n\n\n\n<li>The dashboard interface can appear cluttered or overwhelming for some&nbsp;users<\/li>\n\n\n\n<li>Time-consuming to process and transform data for optimal reporting<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-177921-_e5q2c8mec2d8\"><\/a>Tableau<\/h4>\n<p>\n\n<\/p>\n<p>I used Tableau with two different enterprise clients and found that, if set up properly, it\u2019s one of the most powerful dashboarding tools for SEO dashboard reporting.<\/p>\n<p>\n\n<\/p>\n<p>It\u2019s a great choice if you work with an enterprise business that covers multiple territories, as I did a few years&nbsp;ago.<\/p>\n<p>\n\n<\/p>\n<p>Here\u2019s the overview page from an SEO reporting dashboard that reports over 20 territories.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"873\" class=\"wp-image-177940\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/tableau-dashboard-seo-report-example.jpg\" alt=\"Tableau Dashboard SEO Report Example\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/tableau-dashboard-seo-report-example.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/tableau-dashboard-seo-report-example-680x371.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/tableau-dashboard-seo-report-example-768x419.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/tableau-dashboard-seo-report-example-1536x838.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<p>\n\n<\/p>\n<p>It may look simple, but the data behind this was pulled from multiple sources, and it was just one of many parts of the dashboard.<\/p>\n<p>\n\n<\/p>\n<p>If you\u2019re thinking of using Tableau, here\u2019s my opinion on its pros and&nbsp;cons:<\/p>\n<p>\n\n<\/p>\n<p><strong>Pros<\/strong><\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Powerful <a href=\"https:\/\/www.tableau.com\/data-insights\/dashboard-showcase\">data visualization capabilities<\/a><\/li>\n\n\n\n<li>Range of integrations like <a href=\"https:\/\/help.tableau.com\/current\/pro\/desktop\/en-us\/exampleconnections_overview.htm\">Google Analytics and Google Sheets<\/a><\/li>\n\n\n\n<li>The drag-and-drop interface makes it easy to analyze and visualize SEO data without coding<\/li>\n\n\n\n<li>Collaboration features allow teams to share and distribute reports\/dashboards easily<\/li>\n\n\n\n<li>Tableau Server or Tableau Online enables secure sharing and deployment within the enterprise<\/li>\n\n\n\n<li>Useful for multiple territory reporting \u2013 I\u2019ve personally tested it with 20+ territories<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p><strong>Cons<\/strong><\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>A steep learning curve for advanced analysis and calculations<\/li>\n\n\n\n<li>Limited native SEO data connectors may require additional tools or custom data&nbsp;prep<\/li>\n\n\n\n<li>Customization of visualizations can be limited compared to custom solutions<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>As both of these solutions don\u2019t always cover <em>everything<\/em> you need, as an enterprise SEO, you may need more SEO-specific tools to provide extra details about their website\u2019s performance\u2014like Ahrefs.<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-177921-_yy7gxh6e7a1l\"><\/a>Combining tools<\/h4>\n<p>\n\n<\/p>\n<p>Although Tableau and Power BI are powerful dashboard reporting tools, they can often be less SEO-specific\u2014especially if they\u2019ve been built internally by the enterprise business.<\/p>\n<p>\n\n<\/p>\n<p>Combining tools can help enhance your SEO reporting by providing a second opinion. I preferred this option when working with enterprise brands because it allowed me to gain insights from multiple sources rather than relying on one platform as a single source of&nbsp;truth.<\/p>\n<p>\n\n<\/p>\n<p>The clients I worked with had access to Tableau and platforms like GA360 and Adobe Analytics, but to make sense of it all, I often returned to SEO tools like Ahrefs to get a more detailed SEO perspective.<\/p>\n<p>\n\n<\/p>\n<p>Here\u2019s an example of what a custom reporting solution could look like at its most basic level. You can use this to supplement your existing SEO reporting dashboard.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1127\" class=\"wp-image-177941\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/popular-data-sources-and-popular-data-destinations.png\" alt=\"Popular Data Sources and Popular Data Destinations Illustration\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/popular-data-sources-and-popular-data-destinations.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/popular-data-sources-and-popular-data-destinations-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/popular-data-sources-and-popular-data-destinations-768x481.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/popular-data-sources-and-popular-data-destinations-1536x962.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n<p>\n\n<\/p>\n<p>Creating a dashboard like this allows you to compare and contrast first and third-party data and add any other data you&nbsp;have.<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>First-party data<\/strong> \u2013 Like Google Search Console and Google Analytics<\/li>\n\n\n\n<li><strong>3rd-party data <\/strong>\u2013 Like Ahrefs or another SEO&nbsp;tool<\/li>\n\n\n\n<li><strong>Custom data<\/strong> \u2013 Like Google Sheets or any other database<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\"> Using a 3rd party tool like <a href=\"https:\/\/supermetrics.com\">Supermetrics<\/a> is a useful way to combine data from multiple tools or data sources for SMBs and enterprise businesses with complex reporting demands.<\/div><\/div>\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-177921-_s6nml1mx8dkx\"><\/a>Final thoughts<\/h2>\n<p>\n\n<\/p>\n<p>Creating an SEO reporting dashboard is a good investment for businesses that want to track their SEO performance, <a href=\"https:\/\/ahrefs.com\/blog\/automated-seo-reporting\/\">automate SEO reporting<\/a>, and identify areas for improvement in their SEO campaign.<\/p>\n<p>\n\n<\/p>\n<p>However, creating a dashboard isn\u2019t always easy if you don\u2019t have any experience building one. That\u2019s why <a href=\"https:\/\/ahrefs.com\/google-data-studio-connectors\">Ahrefs\u2019 Looker Studio Integration<\/a> is the perfect starting point for most businesses. With just a few clicks, you can have a fully functioning SEO reporting dashboard without the headache of designing and building one from scratch.<\/p>\n<p>\n\n<\/p>\n<p>Got questions? Let me know <a href=\"https:\/\/linkedin.com\/in\/chris-haines-seo\">on LinkedIn<\/a>.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The type of dashboard you create often depends on who you\u2019re making it for\u2014your own website, a small business, or an enterprise business. In this article, I\u2019ll explain the basics of SEO reporting dashboards and how to tailor them for<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[437],"class_list":["post-177921","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Reporting Dashboards (For 3 Different Types of Websites)<\/title>\n<meta name=\"description\" content=\"Learn to make a reporting dashboard for your own website, a small business, or an enterprise business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-reporting-dashboard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Reporting Dashboards (For 3 Different Types of Websites)\" \/>\n<meta property=\"og:description\" content=\"Learn to make a reporting dashboard for your own website, a small business, or an enterprise business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/seo-reporting-dashboard\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-06T13:37:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-17T16:10:15+00:00\" \/>\n<meta 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