{"id":177565,"date":"2024-07-30T05:01:11","date_gmt":"2024-07-30T10:01:11","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=177565"},"modified":"2025-12-18T09:00:11","modified_gmt":"2025-12-18T14:00:11","slug":"buyer-intent-keywords","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/buyer-intent-keywords\/","title":{"rendered":"Buyer Intent Keywords Convert Better. Here\u2019s How to Find&nbsp;Them"},"content":{"rendered":"\n<div class=\"intro-txt\">\n\n\n\n<p>Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. These users are not just browsing; they are looking for the final piece of information to make a buying decision.<\/p>\n\n\n\n<\/div>\n\n\n\n<p>Often, buyer intent keywords include words related to buying, deals, discounts, reviews, and comparisons. These keywords can suggest looking for directions to get a product or service, too.<\/p>\n\n\n\n<p>Using buyer keywords for content optimization or advertising helps you reach people who are ready to make a purchase. They generally lead to higher conversion rates and a shorter buyer journey than other types of keywords (e.g. informational keywords).<\/p>\n\n\n\n<p>High-intent keywords are often more competitive and expensive. Therefore, SEOs and marketers typically blend these with other <a href=\"https:\/\/ahrefs.com\/blog\/types-of-keywords\/\">types of keywords<\/a> in their strategies, using a combination of SEO (search engine optimization) and Google Search Ads (often referred to as&nbsp;PPC).<\/p>\n\n\n\n<p>For instance, some high-intent keywords have a high cost per click but a low keyword difficulty, making them more suitable for SEO than&nbsp;PPC.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1496\" height=\"464\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-1.png\" alt=\"Example of buyer intent keywords with high CPC but low keyword difficulty \" class=\"wp-image-177566\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-1.png 1496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-1-680x211.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-1-768x238.png 768w\" sizes=\"auto, (max-width: 1496px) 100vw, 1496px\"><\/figure>\n\n\n\n<p>In this article, you will learn how to find buyer intent keywords, how to choose the best ones from a long list of keyword ideas, and whether you should use SEO or PPC to pursue them.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Types and examples of buyer intent keywords\" data-section=\"types-examples\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-177565-_aj0n6cqsb2st\"><\/a>Types and examples of buyer intent keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Traditionally, SEOs sort buyer intent keywords into different groups. This grouping helps clarify differences between the keywords and makes organizing campaigns easier \u2014 if you\u2019re new to the topic, this is something worth knowing.<\/p>\n\n\n\n\n<table id=\"tablepress-318\" class=\"tablepress tablepress-id-318 tablepress-responsive tablepress-ahrefs-width-full\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Type<\/th><th class=\"column-2\">Example Keywords<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Transactional. Indicate that the user is ready to make a purchase or take a specific action, such as ordering or subscribing.<\/td><td class=\"column-2\">order pizza, buy concert tickets, subscribe to fitness magazine<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Commercial. Used by users who are researching products or services before making a purchase decision.<\/td><td class=\"column-2\">best running shoes, high-performance laptops, top eco-friendly cars<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Navigational. Used when a user is looking for a specific website or&nbsp;page.<\/td><td class=\"column-2\">target weekly ad, wikipedia, prime&nbsp;login<br>\n<br>\n<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Location-based. Used by users looking for businesses, services, or products in a specific geographical area.&nbsp;<\/td><td class=\"column-2\">dentist near me, vegan Brighton, co-working spaces in Warsaw<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Long-tail. Get a small number of searches per month, tend to be longer and more specific.&nbsp;<\/td><td class=\"column-2\">best running shoes for cross country, budget-friendly home office chairs, tips for organic gardening in small spaces<br>\n<br>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-318 from cache -->\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to find buyer intent keywords\" data-section=\"how-to-find\"><a id=\"post-177565-_rzbzt7rlw48e\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">How to find buyer intent keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The most reliable way to find buyer-intent keywords is to use an SEO tool that allows you to filter through <a href=\"https:\/\/ahrefs.com\/pl\/seo\/glossary\/serp-features\">SERP features<\/a> like ads and product carousels.<\/p>\n\n\n\n<p>These features suggest that Google recognizes the commercial intent behind a keyword and that advertisers also expect high conversion rates from these keywords. Also, you\u2019ll be able to find keywords that don\u2019t have the typical buyer intent modifiers.<\/p>\n\n\n\n<p>To show you how the process works, I\u2019ll be using <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs\u2019 Keywords Explorer<\/a>. Additionally to SERP features filter, it also has a SERP lookup function with an AI powered intent identification feature and CPC data which will come in handy when double checking on keywords.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enter a few broad terms related to your business. You can ask AI for some suggestions.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1596\" height=\"892\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-2.png\" alt=\"Using AI for seed keywords in Ahrefs' Keywords Explorer \" class=\"wp-image-177567\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-2.png 1596w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-2-680x380.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-2-768x429.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-2-1536x858.png 1536w\" sizes=\"auto, (max-width: 1596px) 100vw, 1596px\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\" start=\"2\">\n<li>Go to <strong>Matching terms<\/strong> and set the <strong>SERP features<\/strong> filter to: \u201c<strong>On SERP<\/strong>\u201d, \u201c<strong>Top ads<\/strong>\u201d or <strong>Shopping Ads<\/strong> (if you\u2019re an e-commerce business). Hit&nbsp;Apply.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1239\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-3.png\" alt=\"Matching terms report in Ahrefs \" class=\"wp-image-177568\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-3.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-3-680x411.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-3-768x465.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-3-1536x929.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\" start=\"3\">\n<li>Sort by ascending <strong>CPC<\/strong> to get keywords with a higher probability of high intent on&nbsp;top.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1432\" height=\"1004\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-4.png\" alt=\"CPC data column\" class=\"wp-image-177569\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-4.png 1432w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-4-606x425.png 606w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-4-768x538.png 768w\" sizes=\"auto, (max-width: 1432px) 100vw, 1432px\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\" start=\"4\">\n<li>Look for the most relevant keywords to your business. Save them to a keyword list to make them accessible whenever you need&nbsp;them.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1834\" height=\"812\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-5.png\" alt=\"Adding keywords to a keyword list \" class=\"wp-image-177570\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-5.png 1834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-5-680x301.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-5-768x340.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-5-1536x680.png 1536w\" sizes=\"auto, (max-width: 1834px) 100vw, 1834px\"><\/figure>\n\n\n\n<p>To verify the intent behind a keyword, click on the SERP button and examine the purpose of the top-ranking pages. To make this easier, use the <strong>Identify Intents feature<\/strong>; ideally, most traffic should be coming to pages promoting products or services.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"788\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-6.png\" alt=\"Identify intents feature \" class=\"wp-image-177571\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-6.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-6-680x262.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-6-768x296.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-6-1536x591.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>If you\u2019re in a new niche, chances are there won\u2019t be too many advertisers for your keywords; the SERP features filter won\u2019t be as effective. In this case, use typical modifier keywords and double-check search intent by analyzing the top-ranking pages.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-7.png\" alt=\"Matching terms report \" class=\"wp-image-177572\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-7.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-7-680x348.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-7-768x393.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-7-1536x786.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Here are some of the modifier words you can use: buy, order, sale, best price, best, top, review, alternatives, near me, open now, in [city&nbsp;name].<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to find competitors' buyer intent keywords\" data-section=\"competitors-buyer-intent-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-177565-_cnbd6xgkszxa\"><\/a>How to find competitors\u2019 buyer intent keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You can learn from your competitors\u2019 strategies and attract some of their traffic by finding the high-intent keywords they rank for and bid on in Google Ads.<\/p>\n\n\n\n<p>Here\u2019s how to do it in Ahrefs.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs\u2019 Site Explorer <\/a>and enter your competitor\u2019s domain.<\/li>\n\n\n\n<li>Open <strong>Organic keywords<\/strong> report.<\/li>\n\n\n\n<li>Set the <strong>SERP features<\/strong> filter to: \u201c<strong>On SERP<\/strong>\u201d, \u201c<strong>Top ads<\/strong>\u201d or <strong>Shopping Ads<\/strong> (if you\u2019re an e-commerce business). Hit&nbsp;Apply.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"987\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-8.png\" alt=\"Organic keywords report in Ahrefs' Site Explorer \" class=\"wp-image-177573\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-8.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-8-680x328.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-8-768x370.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-8-1536x740.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>From there, you\u2019ll be looking for the same signs of relevance and commercial intent as we did in the previous section. Sorting by CPC will again reveal keywords more likely to have buying intent.<\/p>\n\n\n\n<p>And if you want to spy on your competitors paid keywords, you can use <strong>Paid keywords<\/strong> report in the same&nbsp;tool.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1205\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-9.jpg\" alt=\"Paid keywords report in Ahefs' Site Explorer \" class=\"wp-image-177574\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-9.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-9-680x400.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-9-768x452.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-9-1536x904.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>But this time, make sure you\u2019re looking into the right country. Your competitors might be running ads in various markets with different keyword cost per&nbsp;click.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1238\" height=\"1134\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-10.png\" alt=\"Country filter in Paid keywords report \" class=\"wp-image-177575\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-10.png 1238w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-10-464x425.png 464w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-10-768x703.png 768w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to choose the best keywords for your website\" data-section=\"choose-best-keywords\"><a id=\"post-177565-_wjilm0d4c6hr\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">How to choose the best keywords for your website<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Choosing the right buyer keywords for your website is a balancing act of four factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Traffic potential<\/strong>: how many clicks can a given keyword generate.<\/li>\n\n\n\n<li><strong>Conversion potential<\/strong>: how likely visitors generated from a keyword will become customers.<\/li>\n\n\n\n<li><strong>Keyword difficulty: <\/strong>how many backlinks from unique websites will it take to rank in the top&nbsp;10.<\/li>\n\n\n\n<li><strong>Cost per click<\/strong>: how much each click will cost&nbsp;you.<\/li>\n<\/ul>\n\n\n\n<p>Here are some strategies you can use to solve&nbsp;this.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-177565-_t4wdnwrh0ugd\"><\/a>Prioritize conversion potential<\/h3>\n\n\n\n<p>Focus on keywords that are most likely to convert into sales or leads, even if they have moderate traffic or high&nbsp;cost.<\/p>\n\n\n\n<p>Suppose you run an online store selling kitchen appliances. A keyword like \u201cbuy stainless steel blender online\u201d may not have the highest search volume compared to more generic terms like \u201cblenders.\u201d However, it has a high conversion potential because users searching for this term are likely ready to make a purchase.<\/p>\n\n\n\n<p>Even if this keyword is moderately trafficked or more expensive to target, the focus on ready-to-buy customers can lead to a higher return on investment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-177565-_qqb02yy1ix3y\"><\/a>Assign scores and choose the keywords with the highest totals<\/h3>\n\n\n\n<p>To automate the scoring process you can use ChatGPT. It can take any keyword list with data in these categories and map the data to a scoring system.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2022\" height=\"1266\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-11.png\" alt=\"ChatGPT used to score keywords \" class=\"wp-image-177576\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-11.png 2022w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-11-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-11-768x481.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-11-1536x962.png 1536w\" sizes=\"auto, (max-width: 2022px) 100vw, 2022px\"><\/figure>\n\n\n\n<p>Here\u2019s the prompt you can&nbsp;use:<\/p>\n\n\n\n<p>I have a list of keywords for my website, along with data on search volume, keyword difficulty, and cost per click. I\u2019d like to score these keywords based on four categories: Traffic Potential, Conversion Potential, Keyword Difficulty, and Cost per&nbsp;Click.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-177565-_p60x96wuyt7\"><\/a>Take advantage of the long-tail keywords<\/h3>\n\n\n\n<p>Target keywords that have high conversion potential but lower competition and&nbsp;cost.<\/p>\n\n\n\n<p>A travel agency could focus on long-tail keywords like \u201caffordable family vacation packages in Europe.\u201d This keyword is specific and less competitive than broader terms like \u201cEuropean vacations.\u201d While it may attract fewer searches, the users who do search for it are likely looking for exactly what the agency offers, thus having a higher likelihood of conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-177565-_ezfvgoh41ig3\"><\/a>Fill the competitive gap<\/h3>\n\n\n\n<p>Identify keywords that your competitors rank for, but you don\u2019t. You can do this easily with a tool like Ahrefs\u2019 Competitive Analysis. All you have to do is to plug in your and your competitors\u2019 domain.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1818\" height=\"1092\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-12.png\" alt=\"Competitive Analysis tool in Ahrefs \" class=\"wp-image-177577\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-12.png 1818w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-12-680x408.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-12-768x461.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-12-1536x923.png 1536w\" sizes=\"auto, (max-width: 1818px) 100vw, 1818px\"><\/figure>\n\n\n\n<p>For example, a keyword we could consider is \u201cconversion rate optimization\u201d since it\u2019s in the digital marketing domain and we don\u2019t rank for it at&nbsp;all.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"381\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-13.png\" alt=\"Example keyword from a competitive gap analysis. \" class=\"wp-image-177578\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-13.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-13-680x127.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-13-768x143.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-13-1536x286.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-177565-_ccdx823q5iyc\"><\/a>Should you target buyer intent keywords with SEO or&nbsp;PPC?<\/h2>\n\n\n\n<p>Once you pick your keywords, you need to decide whether to target them using SEO, Google PPC, or even&nbsp;both.<\/p>\n\n\n\n<p>So, on one hand, you have developing <a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">SEO content<\/a> and <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">building links<\/a> to rank. On the other, writing some ad copy, developing a landing page (if you don\u2019t have one), and setting aside some budget for Google\u2019s auction process. This table will help you choose the best strategy.<\/p>\n\n\n\n\n<table id=\"tablepress-319\" class=\"tablepress tablepress-id-319 tablepress-responsive tablepress-ahrefs-width-full\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Choose PPC <\/th><th class=\"column-2\">Choose SEO<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">You\u2019re promoting a limited-time offer, event, or launching a product.<\/td><td class=\"column-2\">Keywords are too expensive.<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">You need immediate, short-term results.<\/td><td class=\"column-2\">Your niche is restricted.<br>\n<br>\n<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Hyper-competitive SERPs (search engine result pages) will make it hard to rank (i.e. lots of effort on content, lots of quality backlinks).&nbsp;<\/td><td class=\"column-2\">You have a limited budget and prefer to invest time and resources rather than continuous ad spend. You want to reduce dependency on paid ads in the long&nbsp;run.<br>\n<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">You want to test different keywords, ad copies, or landing pages to gather data and insights.<br>\n<br>\n<\/td><td class=\"column-2\">You\u2019re building an affiliate site. SEO is essentially free traffic, which increases the ROI of your&nbsp;site.&nbsp;<br>\n<br>\n<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">The traffic potential for the keyword doesn\u2019t justify creating dedicated SEO content. So, you can use ads to drive traffic to similar content.&nbsp;<\/td><td class=\"column-2\">You aim to establish your website as an authority in your industry through high-quality content and backlinks. That said, you can still use PPC to amplify your best content.&nbsp;<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">You want to add some long-tail keywords to your SEO content. Sometimes ranking for all relevant secondary keywords takes too much effort and gives only temporary results.&nbsp;<\/td><td class=\"column-2\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-319 from cache -->\n\n\n\n<p>Can you use both at the same time? Absolutely, and it\u2019s actually a smart strategy. This approach allows you to appear in multiple positions on the SERPs, increasing your chances of getting clicks. Additionally, it reduces the likelihood that your competitors will receive clicks.<\/p>\n\n\n\n<p>To illustrate, here are some of the keywords HubSpot ranks for organically but pays for, as well (the yellow line is paid traffic, blue is organic).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"1014\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-14.png\" alt=\"Example of keywords targeted by SEO and PPC.\" class=\"wp-image-177579\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-14.png 1248w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-14-523x425.png 523w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-14-768x624.png 768w\" sizes=\"auto, (max-width: 1248px) 100vw, 1248px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ppc-seo-working-together\/\">4 Ways PPC and SEO Can Work Together (And When They Can\u2019t)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-177565-_bdb2dgyqf60s\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>Buyer intent keywords typically convert better, but it would be a mistake to focus solely on them in your search engine marketing strategy. Targeting early-stage searchers will help you build brand awareness, increase website traffic, and guide your audience through their decision-making process.<\/p>\n\n\n\n<p>Additionally, these keywords can sometimes lead directly to conversions, as some users may be more ready to buy than they initially appear. You can find out more about keyword research in our <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">beginner\u2019s guide<\/a>.<\/p>\n\n\n\n<p>Got questions or comments? Ping me on <a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz-38154b67\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Often, buyer intent keywords include words related to buying, deals, discounts, reviews, and comparisons. These keywords can suggest looking for directions to get a product or service, too. Using buyer keywords for content optimization or advertising helps you reach people<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[328],"tags":[],"coauthors":[412],"class_list":["post-177565","post","type-post","status-publish","format-standard","hentry","category-keyword-research","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buyer Intent Keywords Convert Better. Here\u2019s How to Find Them<\/title>\n<meta name=\"description\" content=\"Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. Here&#039;s the most reliable way to find them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/buyer-intent-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buyer Intent Keywords Convert Better. Here\u2019s How to Find Them\" \/>\n<meta property=\"og:description\" content=\"Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. Here&#039;s the most reliable way to find them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/buyer-intent-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-30T10:01:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T14:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1496\" \/>\n\t<meta property=\"og:image:height\" content=\"464\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/buyer-intent-keywords\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/buyer-intent-keywords\\\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"Buyer Intent Keywords Convert Better. Here\u2019s How to Find&nbsp;Them\",\"datePublished\":\"2024-07-30T10:01:11+00:00\",\"dateModified\":\"2025-12-18T14:00:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/buyer-intent-keywords\\\/\"},\"wordCount\":1484,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/buyer-intent-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/buyer-intent-keywords-convert-better.-heres-by-mateusz-makosiewicz-keyword-research.jpg\",\"articleSection\":[\"Keyword Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/buyer-intent-keywords\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/buyer-intent-keywords\\\/\",\"name\":\"Buyer Intent Keywords Convert Better. Here\u2019s How to Find Them\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/buyer-intent-keywords\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/buyer-intent-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/word-image-177565-1.png\",\"datePublished\":\"2024-07-30T10:01:11+00:00\",\"dateModified\":\"2025-12-18T14:00:11+00:00\",\"description\":\"Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. Here's the most reliable way to find them.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/buyer-intent-keywords\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/buyer-intent-keywords\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/word-image-177565-1.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/word-image-177565-1.png\",\"width\":1496,\"height\":464},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ahrefs\\\/\",\"https:\\\/\\\/x.com\\\/ahrefs\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ahrefs\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\",\"name\":\"Mateusz Makosiewicz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/mateusz-makosiewicz.png8bf90d5a58159ff233b11073a8215049\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/mateusz-makosiewicz.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/mateusz-makosiewicz.png\",\"caption\":\"Mateusz Makosiewicz\"},\"description\":\"Marketing researcher and educator at Ahrefs. Mateusz has over 15 years of experience in marketing gained in agencies, SaaS and hardware businesses. When not writing, he's composing music or enjoying long walks.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mateusz-makosiewicz-38154b67\\\/\",\"https:\\\/\\\/x.com\\\/m_makosiewicz\"],\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/author\\\/mateusz-makosiewicz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Buyer Intent Keywords Convert Better. Here\u2019s How to Find Them","description":"Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. Here's the most reliable way to find them.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/buyer-intent-keywords\/","og_locale":"en_US","og_type":"article","og_title":"Buyer Intent Keywords Convert Better. Here\u2019s How to Find Them","og_description":"Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. Here's the most reliable way to find them.","og_url":"https:\/\/ahrefs.com\/blog\/buyer-intent-keywords\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2024-07-30T10:01:11+00:00","article_modified_time":"2025-12-18T14:00:11+00:00","og_image":[{"width":1496,"height":464,"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-1.png","type":"image\/png"}],"author":"Mateusz Makosiewicz","twitter_card":"summary_large_image","twitter_creator":"@m_makosiewicz","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/buyer-intent-keywords\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/buyer-intent-keywords\/"},"author":{"name":"Mateusz Makosiewicz","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/c7e64c851ecc4eabb77eaefae90a440c"},"headline":"Buyer Intent Keywords Convert Better. Here\u2019s How to Find&nbsp;Them","datePublished":"2024-07-30T10:01:11+00:00","dateModified":"2025-12-18T14:00:11+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/buyer-intent-keywords\/"},"wordCount":1484,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/buyer-intent-keywords\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/buyer-intent-keywords-convert-better.-heres-by-mateusz-makosiewicz-keyword-research.jpg","articleSection":["Keyword Research"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/buyer-intent-keywords\/","url":"https:\/\/ahrefs.com\/blog\/buyer-intent-keywords\/","name":"Buyer Intent Keywords Convert Better. Here\u2019s How to Find Them","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/buyer-intent-keywords\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/buyer-intent-keywords\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-1.png","datePublished":"2024-07-30T10:01:11+00:00","dateModified":"2025-12-18T14:00:11+00:00","description":"Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. Here's the most reliable way to find them.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/buyer-intent-keywords\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/buyer-intent-keywords\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-1.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177565-1.png","width":1496,"height":464},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/c7e64c851ecc4eabb77eaefae90a440c","name":"Mateusz Makosiewicz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/mateusz-makosiewicz.png8bf90d5a58159ff233b11073a8215049","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/mateusz-makosiewicz.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/mateusz-makosiewicz.png","caption":"Mateusz Makosiewicz"},"description":"Marketing researcher and educator at Ahrefs. Mateusz has over 15 years of experience in marketing gained in agencies, SaaS and hardware businesses. When not writing, he's composing music or enjoying long walks.","sameAs":["https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz-38154b67\/","https:\/\/x.com\/m_makosiewicz"],"url":"https:\/\/ahrefs.com\/blog\/author\/mateusz-makosiewicz\/"}]}},"as_json":null,"json_reviewers":[194],"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/177565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/159"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=177565"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/177565\/revisions"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=177565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=177565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=177565"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=177565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}