{"id":176944,"date":"2024-07-05T10:56:05","date_gmt":"2024-07-05T15:56:05","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=176944"},"modified":"2024-12-13T20:04:01","modified_gmt":"2024-12-14T01:04:01","slug":"seo-okrs","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-okrs\/","title":{"rendered":"SEO OKRs: Driving Performance &amp; Measuring Impact"},"content":{"rendered":"\n<div class=\"intro-txt\">Objectives and Key Results (OKRs) are a popular goal-setting framework that helps SEOs define and measure the success of their projects, teams, and individual SEOs.<\/div>\n\n\n\n<p>The objectives should be clearly defined. Some people prefer the SMART framework to make sure their goals are specific, measurable, achievable, relevant, and time-bound. Key results are how you track your progress against your objective.<\/p>\n\n\n\n<p>Goals are usually set at a few levels. You usually have company, team, and individual goals. You generally want to align any OKRs with company goals, and I also like to align with <a href=\"https:\/\/ahrefs.com\/blog\/seo-techniques\/\">SEO tactics<\/a> that I know have value and will have an impact.<\/p>\n\n\n\n<p>Let\u2019s look at some examples of SEO&nbsp;OKRs.<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"General SEO OKRs\" data-section=\"general-seo okrs\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-176944-_trukt4fel75j\"><\/a>General SEO&nbsp;OKRs<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Many general SEO OKRs are around awareness, reporting, and proving the value of&nbsp;SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-176944-_toiu8wvrf077\"><\/a>Objective: Increase organizational awareness and buy-in of&nbsp;SEO<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key result 1:<\/strong> Conduct SEO training sessions for eight of the core product, content, and web dev teams in the next quarter.<\/li>\n\n\n\n<li><strong>Key result 2:<\/strong> Establish a repository that has documentation for <a href=\"https:\/\/ahrefs.com\/blog\/seo-best-practices\/\">SEO best practices<\/a> in the next six months.<\/li>\n\n\n\n<li><strong>Key result 3:<\/strong> Promote SEO successes from each team to get other teams to adopt (ongoing).<\/li>\n\n\n\n<li><strong>Key result 4:<\/strong> Connect SEO results to revenue in the next six months in order to prove the value in reporting.<\/li>\n<\/ul>\n\n\n\n<p>Check out our post on <a href=\"https:\/\/ahrefs.com\/blog\/enterprise-seo\/\">enterprise SEO<\/a> for some ideas on <a href=\"https:\/\/ahrefs.com\/blog\/seo-buy-in\/\">how to get more SEO buy-in<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-176944-_s20mh88gi554\"><\/a>Objective: Unify brand experience<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key result 1:<\/strong> Define SEO best practices for a unified design system in the next two months.<\/li>\n\n\n\n<li><strong>Key result 2: <\/strong>Consolidate content into one main content management system in the next&nbsp;year.<\/li>\n\n\n\n<li><strong>Key result 3:<\/strong> Migrate three acquisitions per quarter onto the main website while maintaining traffic levels.<\/li>\n<\/ul>\n\n\n\n<p>Our posts on <a href=\"https:\/\/ahrefs.com\/blog\/website-migration\/\">website migrations<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/seo-for-mergers-acquisitions\/\">SEO for mergers and acquisitions<\/a> will be helpful here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-176944-_tey7p23qljxn\"><\/a>Objective: Improve SEO reporting to help with data-driven decisions<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key result 1:<\/strong> Create competitor scorecards to measure yourself against competitors.<\/li>\n\n\n\n<li><strong>Key result 2: <\/strong>Create Business Unit (BU) scorecards to measure and monitor the progress of different BUs.<\/li>\n\n\n\n<li><strong>Key result 3:<\/strong> Connect SEO results to revenue to prove the value in reporting.<\/li>\n<\/ul>\n\n\n\n<p>You can find more ideas in our post on <a href=\"https:\/\/ahrefs.com\/blog\/enterprise-seo-metrics-reporting\/\">enterprise SEO metrics and reporting<\/a>.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Content OKRs\" data-section=\"content-okrs\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-176944-_mazrs91w7npw\"><\/a>Content OKRs<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>OKRs for content typically involve creating or updating content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-176944-_y1t2rd9jnls0\"><\/a>Objective: Increase revenue from organic for the top 20 products by 10% this quarter<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key result 1: <\/strong>Put together a <a href=\"https:\/\/ahrefs.com\/blog\/content-planning\/\">content plan<\/a> with topics around each of the top 20 products.<\/li>\n\n\n\n<li><strong>Key result 2:<\/strong> Use SEO forecasting to estimate the traffic and revenue opportunity.<\/li>\n\n\n\n<li><strong>Key result 3: <\/strong>Work with content writers to create 50 pieces of content on those topics.<\/li>\n\n\n\n<li><strong>Key result 4:<\/strong> Update 30 pieces of existing content to improve rankings and visibility.<\/li>\n<\/ul>\n\n\n\n<p>Our post on <a href=\"https:\/\/ahrefs.com\/blog\/seo-forecasting\/\">SEO forecasting<\/a> can help you create the forecast.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-176944-_meaalxq3j7fj\"><\/a>Objective: Look for other opportunities to drive brand awareness beyond the&nbsp;blog<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key result 1<\/strong>: Create 15 videos around core topics and publish them to our YouTube channel.<\/li>\n\n\n\n<li><strong>Key result 2:<\/strong> Create product comparison pages that compare our offerings vs. major competitors. These could also include alternative pages where we list our offering.<\/li>\n\n\n\n<li><strong>Key result 3:<\/strong> Use our data to create 2,000 programmatic pages in the next six months to show the value of our data and platform.<\/li>\n\n\n\n<li><strong>Key result 4:<\/strong> Create free versions of 10 of our tools in the next 3 months so users can try them, and rank those pages for key features.<\/li>\n<\/ul>\n\n\n\n<p>See our guides on <a href=\"https:\/\/ahrefs.com\/blog\/video-seo\/\">video SEO<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/programmatic-seo\/\">programmatic SEO<\/a> to help guide you with those&nbsp;tasks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-176944-_dujug01yn11g\"><\/a>Objective: Update 30 pieces of content to get additional market presence for core&nbsp;terms<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key result 1:<\/strong> Identify content with declining traffic and opportunities to improve these&nbsp;pages.<\/li>\n\n\n\n<li><strong>Key result 2:<\/strong> Look for low-hanging fruit keywords where you can add a bit of additional information to a page to make it rank better.<\/li>\n\n\n\n<li><strong>Key result 3:<\/strong> Optimize for featured snippets to capture five more featured snippets.<\/li>\n<\/ul>\n\n\n\n<p>Check out our guide on <a href=\"https:\/\/ahrefs.com\/blog\/enterprise-content-marketing\/\">enterprise content marketing<\/a> for more on how to do these tasks and additional opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-176944-_a047s3z4853q\"><\/a>Objective: Boost international market presence<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key result 1: <\/strong>Translate successful content into other languages<\/li>\n\n\n\n<li><strong>Key result 2: <\/strong>Implement hreflang<\/li>\n<\/ul>\n\n\n\n<p>Check out our guides on <a href=\"https:\/\/ahrefs.com\/blog\/international-seo\/\">international SEO<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/\">hreflang<\/a> for more info on how to be successful at SEO in international markets.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Link building OKRs\" data-section=\"link-building-okrs\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-176944-_3ybbls5pyzii\"><\/a>Link building OKRs<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Link building can be difficult for enterprise SEOs. Check out our guide on <a href=\"https:\/\/ahrefs.com\/blog\/enterprise-link-building\/\">enterprise link building<\/a> for some tips and more project ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-176944-_xj7krppjg5o0\"><\/a>Objective: Reclaim lost link&nbsp;value<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key result 1:<\/strong> Recover the lost value of 3,872 referring domains through redirects using a link reclamation process.<\/li>\n\n\n\n<li><strong>Key result 2:<\/strong> Turn 35 unlinked brand mentions into links through outreach.<\/li>\n<\/ul>\n\n\n\n<p>See our guides on <a href=\"https:\/\/ahrefs.com\/blog\/link-reclamation\/\">link reclamation, unlinked mentions<\/a>, and <a href=\"https:\/\/ahrefs.com\/blog\/link-outreach\/\">link outreach<\/a> for the&nbsp;steps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-176944-_7e81ovc8tiou\"><\/a>Objective: Increase average order\/customer value<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key result 1: <\/strong>Add and link related products in a widget to upsell and cross-sell existing products.<\/li>\n\n\n\n<li><strong>Key result 2: <\/strong>Add internal links from relevant informational content to product pages.<\/li>\n<\/ul>\n\n\n\n<p>Check out our guide to <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal linking<\/a> for more&nbsp;ideas.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Technical SEO OKRs\" data-section=\"technical-seo okrs\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-176944-_qfh2dalg2w47\"><\/a>Technical SEO&nbsp;OKRs<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Technical SEO can really have an impact in an enterprise environment. One fix can be worth millions of dollars, or one mistake could cost millions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-176944-_cdirxlglwyyt\"><\/a>Objective: Improve user experience on pages related to the top 30 offerings<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key result 1:<\/strong> Have 80% of main pages pass Core Web Vitals within six months.<\/li>\n\n\n\n<li><strong>Key result 2:<\/strong> Ensure 95% of pages are mobile-friendly within six months.<\/li>\n<\/ul>\n\n\n\n<p>See our posts on <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/mobile-seo\/\">mobile SEO<\/a> for the processes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-176944-_4pidscunedj7\"><\/a>Objective: Be proactive identifying issues instead of reactive<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key result 1<\/strong>: Work with developers to set up unit testing and\/or crawling of the staging site to catch issues before they go&nbsp;live.<\/li>\n\n\n\n<li><strong>Key result 2:<\/strong> Create a sampled list of pages from different CMSs and templates and crawl them daily to identify new issues as fast as possible.<\/li>\n\n\n\n<li><strong>Key result 3: <\/strong>Establish a process for crawling after any release.<\/li>\n\n\n\n<li><strong>Key result 4: <\/strong>Switch from weekly\/monthly crawls to always-on crawling with alerts to identify issues faster. (We\u2019ll have this in Site Audit&nbsp;soon)<\/li>\n\n\n\n<li><strong>Key result 5: <\/strong>Set up a dashboard with daily visibility updates for top pages and keywords to catch ranking issues sooner.<\/li>\n<\/ul>\n\n\n\n<p>We cover many of these in our guide to <a href=\"https:\/\/ahrefs.com\/blog\/enterprise-technical-seo\/\">enterprise technical SEO<\/a>, and it has more ideas that might inspire some additional OKRs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-176944-_48ggfh9z8yon\"><\/a>Objective: Increase visual real estate in the&nbsp;SERP<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key result 1:<\/strong> Implement product schema and set up a merchant center feed to gain visibility in Shopping results on the&nbsp;SERP.<\/li>\n\n\n\n<li><strong>Key result 2:<\/strong> Optimize images to capture more visibility in image&nbsp;packs.<\/li>\n\n\n\n<li><strong>Key result 3:<\/strong> Add event markup to event pages to promote our events.<\/li>\n\n\n\n<li><strong>Key result 4:<\/strong> Add schema for job postings and submit new jobs via the Google indexing API.<\/li>\n<\/ul>\n\n\n\n<p>See our guides on <a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">schema markup<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/image-seo\/\">image SEO<\/a> for more details.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-176944-_qtsl0gc043ro\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>OKRs are a good way to make sure the goals of SEOs are aligned with the overall goals of your company.<\/p>\n\n\n\n<p>If you have questions, let me know on <a href=\"https:\/\/twitter.com\/patrickstox\">X<\/a> or <a href=\"https:\/\/www.linkedin.com\/in\/patrickstox\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The objectives should be clearly defined. Some people prefer the SMART framework to make sure their goals are specific, measurable, achievable, relevant, and time-bound. Key results are how you track your progress against your objective. Goals are usually set at<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":150,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[461],"tags":[],"coauthors":[377],"class_list":["post-176944","post","type-post","status-publish","format-standard","hentry","category-enterprise-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO OKRs: Driving Performance &amp; Measuring Impact<\/title>\n<meta name=\"description\" content=\"Learn how to measure the success of SEO projects, teams, and individual SEOs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-okrs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO OKRs: Driving Performance &amp; 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