{"id":176801,"date":"2024-07-03T04:09:46","date_gmt":"2024-07-03T09:09:46","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=176801"},"modified":"2024-09-12T22:56:36","modified_gmt":"2024-09-13T03:56:36","slug":"hack-the-box","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/hack-the-box\/","title":{"rendered":"Hack The Box grows 211% YoY in top 10 keyword rankings across their diverse offerings"},"content":{"rendered":"\n

Hack The Box used Ahrefs to execute multiple SEO initiatives for their website, including a site-wide content refresh initiative in 2023. Their most prominent achievement is a 600% increase in keywords ranking on the first page of Google in just 4 months.<\/p>\n\n\n\n

\"organic<\/figure>\n\n\n\n

In addition, they also achieved a 211% YoY increase<\/strong> in ranking globally on the first page of Google for relevant keywords:<\/p>\n\n\n\n

\"hover<\/figure>\n\n\n\n
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\u201cAhrefs is the top content marketing and SEO tool for tracking and improving SEO performance. I\u2019ve tried plenty of tools, and this is the closest thing to an \u201cSEO marketing Swiss Army Knife.\u201d<\/p>\n\n\n\n<\/div>

\"Hassan<\/div>
Hassan Ud-deen,<\/span> Content Marketing Manager Hack The Box<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n
About Hack The Box<\/div>
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Hack The Box<\/a>: the Cyber Performance Center, provides a human-first platform to create and maintain high-performing cybersecurity individuals and organizations. They work with business and tech leaders to develop their workforce with plans aligned with cybersecurity organizational objectives.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n

Problem: Multiple product lines lead to SEO complexity<\/h2>\n\n\n\n

Hack The Box needed a way to audit and track organic performance across multiple products \u2013 from beginner friendly cybersecurity courses to platforms for advanced security professionals \u2013 that are tailored to different customer segments.<\/p>\n\n\n\n

This required them to keep tabs on different topic clusters, landing pages, target audiences, while also ensuring that the content resources made to support their expansive product range are technically sound.<\/p>\n\n\n\n

To handle the complex needs of their business, Hack The Box knew they had to decide on a single solution, and not continue to manage multiple sources of truth for monitoring SEO performance. <\/p>\n\n\n\n

Solution: Choose Ahrefs for comprehensive feature coverage that handles complexity well<\/h2>\n\n\n\n
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\u201cWe\u2019ve used Similarweb & Semrush in the past alongside Ahrefs. When I joined the company as Content & SEO manager in May 2022, I analyzed all the platforms and decided to keep Ahrefs over all the other competing solutions. It offered the most comprehensive list of tools that would help align \u201cproduct-led\u201d content marketing, SEO, and even PR reporting efforts using DR\/backlink reporting.\u201d<\/p>\n\n\n\n<\/div>

\"Hassan<\/div>
Hassan Ud-deen,<\/span> Content Marketing Manager Hack The Box<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n

Hassan shared the top 3 of the tools he finds most useful at Ahrefs to this day:<\/p>\n\n\n\n

1. Keywords Explorer - to find valuable content and business opportunities<\/h3>\n\n\n\n

Hack The Box regularly uses Keywords Explorer to support content creation, optimize on-page SEO, and lend overall SEO support to other teams. Content could be created without \u201cshoehorning\u201d on-page SEO late into a product strategy. <\/p>\n\n\n\n

Hassan particularly liked Ahrefs\u2019 feature of storing and comparing historical SERPs. This feature helps him outrank competitors in three steps:<\/p>\n\n\n\n