{"id":176604,"date":"2024-06-28T05:48:27","date_gmt":"2024-06-28T10:48:27","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=176604"},"modified":"2024-10-17T11:46:37","modified_gmt":"2024-10-17T16:46:37","slug":"seo-reporting-for-agencies","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-reporting-for-agencies\/","title":{"rendered":"SEO Reporting for Agencies (With Real Report Examples)"},"content":{"rendered":"\n
SEO agencies obsess over their SEO reporting process. It\u2019s their main method to share their achievements with their clients. Without it, clients could be left in the dark about their SEO progress\u2014and trust me, you don\u2019t<\/em> want that.<\/div>\n\n\n\n

In this article, I\u2019ll share the structures of some real-world agency reports that have been shared with me and how different size agencies approach SEO reporting.<\/p>\n\n\n\n

Contents<\/div><\/span><\/span><\/span><\/a><\/div>\n\n\n\n

SEO agencies juggle multiple clients, so time spent on a fixed task like reporting can quickly add up.<\/p>\n\n\n\n

For example, let\u2019s say your agency has five clients and spends two hours per month on the entire SEO reporting process.<\/p>\n\n\n\n

That\u2019s over one day per month just<\/em> spent on SEO reporting.<\/p>\n\n\n\n

For this reason, as an agency owner, you want your clients to be high-paying with standardized reporting deliverables, but this is often far from reality.<\/p>\n\n\n\n

And it can often look something like this:<\/p>\n\n\n\n

\"Client<\/figure>\n\n\n\n

And often, the higher the budget, the more tailored your reporting becomes.<\/p>\n\n\n\n

Let\u2019s face it: An enterprise client probably won\u2019t be impressed by a basic PDF report you generated in 10 seconds using a third-party tool if they\u2019re paying $XX,000 per month.<\/p>\n\n\n\n

Likewise, a client paying $1000 per month would probably not know where to start if you gave them a 60-page SEO report and hooked them up with a Tableau dashboard.<\/p>\n\n\n\n

<\/figure>\n\n\n\n

So, based on this, we can say that there are two main types of client reports:<\/p>\n\n\n\n