{"id":175972,"date":"2024-06-13T08:00:20","date_gmt":"2024-06-13T13:00:20","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=175972"},"modified":"2025-03-03T05:40:12","modified_gmt":"2025-03-03T10:40:12","slug":"seo-challenges","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-challenges\/","title":{"rendered":"The 6 Biggest SEO Challenges That We\u2019re Facing in&nbsp;2024"},"content":{"rendered":"\n<div class=\"intro-txt\">Seen any stressed-out SEOs recently? If so, that\u2019s because they\u2019ve got their work cut out this&nbsp;year.<\/div>\n\n\n\n<p>Between navigating Google\u2019s never-ending algorithm updates, fighting off competitors, and <a href=\"https:\/\/ahrefs.com\/blog\/seo-buy-in\/\">getting buy-in for projects<\/a>, there are many significant SEO challenges to consider.<\/p>\n\n\n\n<p>So, which ones should you focus on? Here are the six biggest ones I think you should pay close attention to.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. The constant threat of Google\u2019s updates\" data-section=\"google-updates\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175972-_1lb8th1baoxw\"><\/a>1. The constant threat of Google\u2019s updates<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Make no mistake\u2014<a href=\"https:\/\/ahrefs.com\/google-algorithm-updates\">Google\u2019s algorithm updates<\/a> can make or break your&nbsp;site.<\/p>\n\n\n\n<p>Core updates, spam updates, helpful content updates\u2014you name it, they can all impact your site\u2019s performance.<\/p>\n\n\n\n<p>As we can see below, the frequency of Google updates has increased in recent years, meaning that the likelihood of being impacted by a Google update has also increased.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1269\" class=\"wp-image-175973\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/google-algorithm-updates-frequency-via-ahrefs.png\" alt=\"Google Algorithm Updates Frequency, via Ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/google-algorithm-updates-frequency-via-ahrefs.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/google-algorithm-updates-frequency-via-ahrefs-536x425.png 536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/google-algorithm-updates-frequency-via-ahrefs-768x609.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/google-algorithm-updates-frequency-via-ahrefs-1536x1218.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175972-_yx8c2evfh8n3\"><\/a>How to deal with&nbsp;it:<\/h3>\n\n\n\n<p>Recovering from a Google update isn\u2019t easy\u2014and sometimes, websites that get hit by updates may never fully recover.<\/p>\n\n\n\n<p>For the reasons outlined above, most businesses try to stay on the right side of Google and avoid incurring Google\u2019s wrath.<\/p>\n\n\n\n<p>SEOs do this by following <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\">Google\u2019s Search Essentials<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/seo-best-practices\/\">SEO best practices<\/a> and avoiding <a href=\"https:\/\/ahrefs.com\/blog\/black-hat-seo-tactics\/\">risky black hat SEO tactics<\/a>. But sadly, even if you think you\u2019ve done this, there is no guarantee that you won\u2019t get&nbsp;hit.<\/p>\n\n\n\n<p>If you suspect a website has been impacted by a Google update, the fastest way to check is to plug the domain into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1514\" height=\"184\" class=\"wp-image-175974\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/ahrefs-site-explorer-screenshot.png\" alt=\"Ahrefs Site Explorer screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/ahrefs-site-explorer-screenshot.png 1514w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/ahrefs-site-explorer-screenshot-680x83.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/ahrefs-site-explorer-screenshot-768x93.png 768w\" sizes=\"auto, (max-width: 1514px) 100vw, 1514px\"><\/figure>\n\n\n\n<p>Here\u2019s an example of a website likely affected by Google\u2019s August 2023 Core Update. The traffic drop started on the update\u2019s start&nbsp;date.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1239\" class=\"wp-image-175975\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/website-impacted-by-googles-august-2023-core-upda.png\" alt=\"Website impacted by Google's August 2023 Core Update\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/website-impacted-by-googles-august-2023-core-upda.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/website-impacted-by-googles-august-2023-core-upda-680x411.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/website-impacted-by-googles-august-2023-core-upda-768x465.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/website-impacted-by-googles-august-2023-core-upda-1536x929.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">\n<figcaption class=\"wp-element-caption\">Hover over the G circles on the X axis to get information about each update.<\/figcaption>\n<\/figure>\n\n\n\n<p>From this screen, you can see if a drop in traffic correlates with a Google update. If there is a strong correlation, then that update may have hit the site. To remedy it, you will need to understand the update and take action accordingly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-175972-_fvq90d5790iz\"><\/a>Follow SEO best practices<\/h4>\n\n\n\n<p>It\u2019s important your website follows <a href=\"https:\/\/ahrefs.com\/blog\/seo-best-practices\/\">SEO best practices<\/a> so you can understand why it has been affected and determine what you need to do to fix things.<\/p>\n\n\n\n<p>For example, you might have missed significant technical SEO issues impacting your website\u2019s traffic. To rule this out, it\u2019s worth using <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> to run a technical crawl of your website.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"846\" class=\"wp-image-175976\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/site-audit-screenshot-via-ahrefs-site-audit.png\" alt=\"Site Audit screenshot, via Ahrefs Site Audit\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/site-audit-screenshot-via-ahrefs-site-audit.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/site-audit-screenshot-via-ahrefs-site-audit-680x281.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/site-audit-screenshot-via-ahrefs-site-audit-768x317.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/site-audit-screenshot-via-ahrefs-site-audit-1536x635.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-175972-_z20orvfme9cv\"><\/a>Monitor the latest SEO&nbsp;news<\/h4>\n\n\n\n<p>In addition to following best practices, it\u2019s a good idea to monitor the latest SEO news. You can do this through various social media channels like X or LinkedIn, but I find the two websites below to be some of the most reliable sources of SEO&nbsp;news.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.seroundtable.com\/\">Search Engine Roundtable<\/a> \u2013 Run by <a href=\"https:\/\/twitter.com\/rustybrick\">Barry Schwartz<\/a>, one of the most prolific journalists in&nbsp;SEO<\/li>\n\n\n\n<li><a href=\"https:\/\/searchengineland.com\/\">Search Engine Land<\/a> \u2013 Another regularly updated SEO news website<\/li>\n<\/ul>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-dropped-dramatically\/\">Google Ranking Dropped Dramatically? (Here\u2019s What to&nbsp;Check)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. SEO competitors are ready to steal your rankings\" data-section=\"greater-competition\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175972-_5fhxo17qwgo8\"><\/a>2. SEO competitors are ready to steal your rankings<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Even if you escape Google\u2019s updates unscathed, you\u2019ve still got to deal with your competitors vying to steal your top-ranking keywords from <em>right<\/em> under your&nbsp;nose.<\/p>\n\n\n\n<p>This may sound grim, but it\u2019s a mistake to underestimate them. Most of the time, they\u2019ll be trying to improve their website\u2019s SEO just as much as you&nbsp;are.<\/p>\n\n\n\n<p>And these days, your competitors will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Probably<\/em> employ an <a href=\"https:\/\/ahrefs.com\/blog\/seo-consultant\/\">SEO consultant<\/a>, have their own <a href=\"https:\/\/ahrefs.com\/blog\/seo-team\/\">SEO team<\/a>, or work with an <a href=\"https:\/\/ahrefs.com\/blog\/what-does-an-seo-agency-do\/\">SEO agency<\/a> to optimize their online presence<\/li>\n\n\n\n<li><em>Probably<\/em> have access to the latest SEO and AI tools. With <a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/#ai-seo-statistics\">75.7% of marketers now using AI tools for work<\/a>, it\u2019s a near certainty your competitors will also use AI to help build their strategy<\/li>\n\n\n\n<li><em>Probably<\/em> be as well-versed in SEO as you are \u2013 SEO knowledge is more accessible than ever before, thanks to <a href=\"https:\/\/ahrefs.com\/blog\/best-marketing-blogs\/\">marketing blogs like Ahrefs<\/a> .<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175972-_s0xapttowt21\"><\/a>How to deal with&nbsp;it:<\/h3>\n\n\n\n<p>If you want to stay ahead of your competitors, you need to do these two things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/spy-on-competitor\/\">Spy on your competitors<\/a> by studying their strategies and monitoring their performance<\/li>\n\n\n\n<li>Acquire <a href=\"https:\/\/ahrefs.com\/blog\/high-quality-backlinks\/\">high-quality backlinks<\/a> and produce content that your competitors <em>can\u2019t<\/em> easily recreate<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-175972-_140ukhy6o30\"><\/a>Spy on your competitors and monitor their strategy<\/h4>\n\n\n\n<p>Ok, so you don\u2019t have to be James Bond, but by using a tool like Ahrefs <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and our <a href=\"https:\/\/ahrefs.com\/google-data-studio-connectors\">Google Looker Studio Integration<\/a> (GLS), you can extract valuable information and keep tabs on your competitors, giving you a competitive advantage in the&nbsp;SERPs.<\/p>\n\n\n\n<p>Using a tool like <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, you can use the <strong>Organic Competitors <\/strong>report to understand the competitor landscape:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1592\" height=\"1746\" class=\"wp-image-175977\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/organic-competitors-screenshot-via-ahrefs-site-e.jpg\" alt=\"Organic competitors screenshot, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/organic-competitors-screenshot-via-ahrefs-site-e.jpg 1592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/organic-competitors-screenshot-via-ahrefs-site-e-388x425.jpg 388w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/organic-competitors-screenshot-via-ahrefs-site-e-768x842.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/organic-competitors-screenshot-via-ahrefs-site-e-1401x1536.jpg 1401w\" sizes=\"auto, (max-width: 1592px) 100vw, 1592px\"><\/figure>\n\n\n\n<p>You can check out their <strong>Organic traffic<\/strong> performance across the&nbsp;years:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"795\" class=\"wp-image-175978\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/year-on-year-comparison-of-organic-traffic-via-ah.png\" alt=\"Year on Year comparison of organic traffic, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/year-on-year-comparison-of-organic-traffic-via-ah.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/year-on-year-comparison-of-organic-traffic-via-ah-680x264.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/year-on-year-comparison-of-organic-traffic-via-ah-768x298.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/year-on-year-comparison-of-organic-traffic-via-ah-1536x596.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>You can use <strong>Calendar <\/strong>to see which days changes in Positions, Pages, Referring domains Backlinks occurred:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1138\" class=\"wp-image-175979\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/screenshot-of-ahrefs-calendar-via-ahrefs-site-e.jpg\" alt=\"Screenshot of Ahrefs' Calendar, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/screenshot-of-ahrefs-calendar-via-ahrefs-site-e.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/screenshot-of-ahrefs-calendar-via-ahrefs-site-e-680x378.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/screenshot-of-ahrefs-calendar-via-ahrefs-site-e-768x427.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/screenshot-of-ahrefs-calendar-via-ahrefs-site-e-1536x854.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>You can see their <strong>Top pages<\/strong>\u2019 organic traffic and <strong>Organic keywords:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1552\" height=\"930\" class=\"wp-image-175980\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/top-pages-report-via-ahrefs-site-explorer.png\" alt=\"Top pages report, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/top-pages-report-via-ahrefs-site-explorer.png 1552w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/top-pages-report-via-ahrefs-site-explorer-680x407.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/top-pages-report-via-ahrefs-site-explorer-768x460.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/top-pages-report-via-ahrefs-site-explorer-1536x920.png 1536w\" sizes=\"auto, (max-width: 1552px) 100vw, 1552px\"><\/figure>\n\n\n\n<p>And much, much&nbsp;more.<\/p>\n\n\n\n<p>If you want to monitor your most important competitors more closely, you can even create a dashboard using <a href=\"https:\/\/ahrefs.com\/google-data-studio-connectors\">Ahrefs\u2019 GLS integration<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1536\" class=\"wp-image-175981\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/google-looker-studio-integration-screenshot.jpg\" alt=\"Google Looker Studio integration screenshot,\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/google-looker-studio-integration-screenshot.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/google-looker-studio-integration-screenshot-567x425.jpg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/google-looker-studio-integration-screenshot-768x576.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/google-looker-studio-integration-screenshot-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-175972-_yysbofkeuw64\"><\/a>Acquire links and create content that your competitors can\u2019t recreate easily<\/h4>\n\n\n\n<p>Once you\u2019ve done enough spying, it\u2019s time to take action.<\/p>\n\n\n\n<p>Links and content are the bread and butter for many SEOs. But a lot of the time the links that are acquired and the content that is created just aren\u2019t <em>that<\/em> great.<\/p>\n\n\n\n<p>So, to stand the best chance of maintaining your rankings, you need to work on getting high-quality backlinks and producing high-quality content that your competitors can\u2019t easily recreate.<\/p>\n\n\n\n<p>It\u2019s easy to say this, but what does it mean in practice?<\/p>\n\n\n\n<p>The best way to create this type of content is to create <a href=\"https:\/\/ahrefs.com\/blog\/seo-ai-deep-content\/\">deep content<\/a>.<\/p>\n\n\n\n<p>At Ahrefs, we do this by running surveys, getting quotes from industry experts, running data studies, creating unique illustrations or diagrams, and generally fine-tuning our content until it is the best it can&nbsp;be.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-competitor-analysis\/\">How to Do an SEO Competitor Analysis<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. AI overviews and zero-click results are (probably) stealing your traffic\" data-section=\"ai-overviews\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175972-_bngnupp9wzno\"><\/a>3. AI overviews and zero-click results are (probably) stealing your traffic<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>As if competing against your competitors wasn\u2019t enough, you must also compete against <em>Google<\/em> for clicks.<\/p>\n\n\n\n<p>As Google not-so-subtly transitions from a search engine to an answer engine, it\u2019s becoming more common for <em>it<\/em> to supply the answer to search queries\u2014rather than the search results themselves.<\/p>\n\n\n\n<p>The result is that even the once top-performing organic search websites have a lower click-through rate (CTR) because they\u2019re further down the page\u2014or not on the first&nbsp;page.<\/p>\n\n\n\n<p>Whether you like it or not, Google is reducing traffic to your website through two mechanisms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-overviews\">AI overviews<\/a> \u2013 Where Google generates an answer based on sources on the internet<\/li>\n\n\n\n<li><a href=\"https:\/\/sparktoro.com\/blog\/in-2020-two-thirds-of-google-searches-ended-without-a-click\/\">Zero-click searches<\/a> \u2013 Where Google shows the answer in the search results<\/li>\n<\/ul>\n\n\n\n<p>With AI overviews, we can see that the traditional organic search results are not visible.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/gregfinn\/status\/1797731814661824823<\/div>\n<\/figure>\n\n\n\n<p>And with zero-click searches, Google supplies the answer directly in the SERP, so the user doesn\u2019t have to click anything unless they want to know&nbsp;more.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"872\" class=\"wp-image-175982\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/zero-click-searches-example-via-google-com.jpg\" alt=\"Zero Click searches example, via Google.com\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/zero-click-searches-example-via-google-com.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/zero-click-searches-example-via-google-com-680x290.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/zero-click-searches-example-via-google-com-768x327.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/zero-click-searches-example-via-google-com-1536x654.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>These features have one thing in common: They are pushing the organic results further down the&nbsp;page.<\/p>\n\n\n\n<p>With AI Overviews, even when links are included, <a href=\"https:\/\/www.growth-memo.com\/p\/the-traffic-impact-of-ai-overviews\">Kevin Indig\u2019s AI overviews traffic impact study<\/a> suggests that AI overviews will reduce organic clicks.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/CyrusShepard\/status\/1795196259650736138<\/div>\n<\/figure>\n\n\n\n<p>In this example below, shared by Aleyda, we can see that even when you rank organically in the number one position, it doesn\u2019t mean much if there are Ads and an AI overview with the UX with no links in the AI overview answer; it just perpetuates the zero-clicks model through the AI overview format.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/aleyda\/status\/1792776038516178986<\/div>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175972-_10ys51tnnrrm\"><\/a>How to deal with&nbsp;it:<\/h3>\n\n\n\n<p>You can\u2019t control how Google changes the SERPs, but you can do two things:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-175972-_ga9nby1ohtjo\"><\/a>Make your website the best it can&nbsp;be<\/h4>\n\n\n\n<p>If you focus on the latter, your website will naturally become more authoritative over time. This isn\u2019t a guarantee that your website will be included in the AI overview, but it\u2019s better than doing nothing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-175972-_yaxwru90qslr\"><\/a>Prevent Google from showing your website in an AI Overview<\/h4>\n\n\n\n<p>If you want to be excluded from Google\u2019s AI Overviews, Google says you can add <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/robots-meta-tag\">no snippet<\/a> to prevent your content from appearing in AI Overviews.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"328\" class=\"wp-image-175983\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/nosnippet-code-explanation-screemshot-via-google.png\" alt=\"nosnippet code explanation screemshot, via Google's documentation\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/nosnippet-code-explanation-screemshot-via-google.png 1980w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/nosnippet-code-explanation-screemshot-via-google-680x113.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/nosnippet-code-explanation-screemshot-via-google-768x127.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/nosnippet-code-explanation-screemshot-via-google-1536x254.png 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\"><\/figure>\n\n\n\n<p><a id=\"post-175972-_maujhk7lg0e7\"><\/a><\/p><div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.growth-memo.com\/p\/the-traffic-impact-of-ai-overviews\">Kevin Indig \u2013The Traffic Impact of AI Overviews<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Ranking smaller independent websites in Google is an uphill battle\" data-section=\"big-brand-dominance\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175972-_vcd7d17qgl1q\"><\/a>4. Ranking smaller independent websites in Google is an uphill battle<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>One of the reasons marketers gravitated towards Google in the early days was that it was relatively easy to set up a website and get traffic.<\/p>\n\n\n\n<p>Recently, there have been a few high-profile examples of smaller websites that have been impacted by Google:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/iPullRank\/status\/1795929157479678230<\/div>\n<\/figure>\n\n\n\n<p>Apart from the algorithmic changes, I think there are two reasons for&nbsp;this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Large authoritative websites with bigger budgets and <a href=\"https:\/\/ahrefs.com\/blog\/seo-team\/\">SEO teams<\/a> are more likely to rank well in today\u2019s Google<\/li>\n\n\n\n<li>User-generated content sites like Reddit and Quora have been given huge traffic boosts from Google, which has displaced smaller sites from the SERPs that used to rank for these types of keyword queries<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s Reddit\u2019s traffic increase over the last&nbsp;year:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1728\" height=\"762\" class=\"wp-image-175984\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/reddits-organic-traffic-increase-via-ahrefs-site.png\" alt=\"Reddit's organic traffic increase, via Ahrefs Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/reddits-organic-traffic-increase-via-ahrefs-site.png 1728w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/reddits-organic-traffic-increase-via-ahrefs-site-680x300.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/reddits-organic-traffic-increase-via-ahrefs-site-768x339.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/reddits-organic-traffic-increase-via-ahrefs-site-1536x677.png 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\"><\/figure>\n\n\n\n<p>And here\u2019s Quora\u2019s traffic increase:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1269\" class=\"wp-image-175985\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/quoras-organic-traffic-increase-via-ahrefs-site.jpg\" alt=\"Quora's organic traffic increase, via Ahrefs Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/quoras-organic-traffic-increase-via-ahrefs-site.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/quoras-organic-traffic-increase-via-ahrefs-site-680x421.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/quoras-organic-traffic-increase-via-ahrefs-site-768x476.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/quoras-organic-traffic-increase-via-ahrefs-site-1536x952.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175972-_1lw432hp9kqw\"><\/a>How to deal with&nbsp;it:<\/h3>\n\n\n\n<p>There are three key ways I would deal with this issue in&nbsp;2024:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus on targeting less competitive keywords using keyword research<\/li>\n\n\n\n<li>Build <a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\">more links<\/a> to become more authoritative<\/li>\n\n\n\n<li>Create <a href=\"https:\/\/ahrefs.com\/blog\/seo-ai-deep-content\/\">deep content<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-175972-_17cugvdlqxzn\"><\/a>Focus on targeting the right keywords using keyword research<\/h4>\n\n\n\n<p>Knowing which keywords to target is really important for smaller websites. Sadly, you can\u2019t just write about a big term like \u201cSEO\u201d and expect to rank for it in Google.<\/p>\n\n\n\n<p>Use a tool like <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> to do a <a href=\"https:\/\/ahrefs.com\/blog\/serp-analysis\/\">SERP analysis<\/a> for each keyword you want to target. Use the effort-to-reward ratio to ensure you are picking the right keyword battles:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1368\" height=\"973\" class=\"wp-image-175986\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/effort-to-reward-ratio-illustration.png\" alt=\"Effort to reward ratio illustration\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/effort-to-reward-ratio-illustration.png 1368w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/effort-to-reward-ratio-illustration-598x425.png 598w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/effort-to-reward-ratio-illustration-768x546.png 768w\" sizes=\"auto, (max-width: 1368px) 100vw, 1368px\"><\/figure>\n\n\n\n<p>If you\u2019re concerned about Reddit, Quora, or other UGC sites stealing your clicks, you can also use <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> to target SERPs where these websites aren\u2019t present.<\/p>\n\n\n\n<p>To do&nbsp;this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enter your keyword in the search bar and head to the matching terms report<\/li>\n\n\n\n<li>Click on the <strong>SERP features<\/strong> drop-down box<\/li>\n\n\n\n<li>Select <strong>Not on SERP<\/strong> and select <strong>Discussions and forums<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"834\" height=\"1150\" class=\"wp-image-175987\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/example-of-removing-big-ugc-sites-from-keyword-sea.png\" alt=\"Example of removing big UGC sites from keyword searches using filters in Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/example-of-removing-big-ugc-sites-from-keyword-sea.png 834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/example-of-removing-big-ugc-sites-from-keyword-sea-308x425.png 308w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/example-of-removing-big-ugc-sites-from-keyword-sea-768x1059.png 768w\" sizes=\"auto, (max-width: 834px) 100vw, 834px\"><\/figure>\n\n\n\n<p>This method can help you find SERPs where these types of sites are not present.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-175972-_4wdijpnuqbdb\"><\/a>Build more links to become more authoritative<\/h4>\n\n\n\n<p>Another approach you could take is to double down on the <a href=\"https:\/\/www.youtube.com\/watch?v=btwC4zmewss\">SEO basics<\/a> and start building more <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/852499-what-makes-a-high-quality-backlink\">high-quality backlinks<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-175972-_ytnpml9xku2o\"><\/a>Write deep content<\/h4>\n\n\n\n<p>Most SEOs are not churning out 500-word blog posts and hoping for the best; equally, the content they\u2019re creating is often not deep or the best it can possibly be.<\/p>\n\n\n\n<p>This is often due to time restraints, budget and inclination. But to be competitive in the AI era, deep content is exactly what you should be creating.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/small-business-seo\/\">7 Easy SEO Tips for Small Businesses<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Keeping content fresh, relevant, helpful, and original isn\u2019t easy\" data-section=\"content-maintenance\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175972-_6jcjnfb9nm2l\"><\/a>5. Keeping content fresh, relevant, helpful, and original isn\u2019t&nbsp;easy<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>As your website grows, the challenge of maintaining the performance of your content portfolio gets increasingly more difficult.<\/p>\n\n\n\n<p>And what may have been an \u201cabsolute banger\u201d of an article in 2020 might not be such a great article now\u2014so you\u2019ll need to update it to keep the clicks rolling in.<\/p>\n\n\n\n<p>So how can you ensure that your content is the best it can&nbsp;be?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175972-_385xmhlflwmv\"><\/a>How to deal with&nbsp;it:<\/h3>\n\n\n\n<p>Here\u2019s the process I&nbsp;use:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-175972-_eoartqzj9zq\"><\/a>Steal this content updating framework<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify content that needs an update by completing a site-wide <a href=\"https:\/\/ahrefs.com\/blog\/content-audit\/\">content audit<\/a> or use <strong>Page inspect <\/strong>for single pages<\/li>\n\n\n\n<li>Prioritize it based on estimated business value and <strong>Traffic potential<\/strong><\/li>\n\n\n\n<li>Identify what needs to be improved and update the content<\/li>\n\n\n\n<li>Monitor the rankings of the content you update using a <a href=\"https:\/\/ahrefs.com\/portfolios\">Portfolio<\/a><\/li>\n\n\n\n<li>Rinse and repeat<\/li>\n<\/ul>\n\n\n\n<p>And here\u2019s a practical example of this in action:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-175972-_tfhyd46xq6jl\"><\/a>Use Page Inspect with Overview to identify pages that need updating<\/h4>\n\n\n\n<p>Here\u2019s an example of an older article <a href=\"https:\/\/ahrefs.com\/blog\/author\/michal-pecanek\/\">Michal Pec\u00e1nek<\/a> wrote that I recently updated. Using <strong>Page Inspect<\/strong>, we can pinpoint the exact date of the update was on May 10, 2024, with no other major in the last&nbsp;year.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1738\" height=\"582\" class=\"wp-image-175988\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/ahrefs-page-inspect-screenshot-via-ahrefs-site-e.png\" alt=\"Ahrefs Page Inspect screenshot, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/ahrefs-page-inspect-screenshot-via-ahrefs-site-e.png 1738w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/ahrefs-page-inspect-screenshot-via-ahrefs-site-e-680x228.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/ahrefs-page-inspect-screenshot-via-ahrefs-site-e-768x257.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/ahrefs-page-inspect-screenshot-via-ahrefs-site-e-1536x514.png 1536w\" sizes=\"auto, (max-width: 1738px) 100vw, 1738px\"><\/figure>\n\n\n\n<p>According to Ahrefs, this update almost doubled the page\u2019s organic traffic, underlining the value of updating old content. Before the update, the content had reached its lowest performance ever.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1694\" height=\"746\" class=\"wp-image-175989\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/example-of-a-content-update-and-the-impact-on-orga.png\" alt=\"Example of a content update and the impact on organic traffic, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/example-of-a-content-update-and-the-impact-on-orga.png 1694w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/example-of-a-content-update-and-the-impact-on-orga-680x299.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/example-of-a-content-update-and-the-impact-on-orga-768x338.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/example-of-a-content-update-and-the-impact-on-orga-1536x676.png 1536w\" sizes=\"auto, (max-width: 1694px) 100vw, 1694px\"><\/figure>\n\n\n\n<p>So, what changed to casually double the traffic? Clicking on <strong>Page Inspect<\/strong> gives us our answer.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"723\" class=\"wp-image-175990\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/page-inspect-detail-screenshot-via-ahrefs-site-e.png\" alt=\"Page Inspect detail screenshot, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/page-inspect-detail-screenshot-via-ahrefs-site-e.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/page-inspect-detail-screenshot-via-ahrefs-site-e-680x240.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/page-inspect-detail-screenshot-via-ahrefs-site-e-768x271.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/page-inspect-detail-screenshot-via-ahrefs-site-e-1536x542.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>I was focused on achieving three aims with this update:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keeping Michal\u2019s original framework for the post intact<\/li>\n\n\n\n<li>Making the content as concise and readable as it can&nbsp;be<\/li>\n\n\n\n<li>Refreshing the template (the main draw of the post) and explaining how to use the updated version in a beginner-friendly way to match the search intent<\/li>\n<\/ul>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/blog\/republishing-content\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/content-refresh\/\">Content Refreshing: A Step by Step Strategy<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Getting buy-in for SEO Projects is still hard\" data-section=\"getting-buy-in\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175972-_4k0p1311oqsz\"><\/a>6. Getting buy-in for SEO Projects is <em>still<\/em> hard<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Getting buy-in for SEO projects has never been easy compared to other channels. Unfortunately, this meme perfectly describes my early days of agency life.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1412\" class=\"wp-image-175991\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/seo-meme-seo-vs-ppc-budgets.jpg\" alt=\"SEO meme, SEO vs PPC budgets\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/seo-meme-seo-vs-ppc-budgets.jpg 1080w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/seo-meme-seo-vs-ppc-budgets-325x425.jpg 325w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/seo-meme-seo-vs-ppc-budgets-768x1004.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"><\/figure>\n\n\n\n<p>SEO is not an easy sell\u2014either internally or externally to clients.<\/p>\n\n\n\n<p>With companies hiring fewer SEO roles this year, the appetite for risk seems lower than in previous years.<\/p>\n\n\n\n<p>SEO can also be slow to take impact, meaning getting buy-in for projects is harder than other channels.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1284\" class=\"wp-image-175992\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/how-long-does-seo-take-illustration.jpg\" alt=\"How long does SEO take illustration\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/how-long-does-seo-take-illustration.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/how-long-does-seo-take-illustration-530x425.jpg 530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/how-long-does-seo-take-illustration-768x616.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/how-long-does-seo-take-illustration-1536x1233.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175972-_v5od4gsyqet2\"><\/a>How to deal with&nbsp;it:<\/h3>\n\n\n\n<p>My colleague <a href=\"https:\/\/ahrefs.com\/blog\/author\/despina-gavoyannis\/\">Despina Gavoyannis<\/a> has written a fantastic article about how to get <a href=\"https:\/\/ahrefs.com\/blog\/seo-buy-in\/\">SEO buy-in<\/a>, here is a summary of her top&nbsp;tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find key influencers and decision-makers within the organization, starting with cross-functional teams before approaching executives. (And don\u2019t forget the people who\u2019ll actually implement your changes\u2014developers.)<\/li>\n\n\n\n<li>Adapt your language and communicate the benefits of SEO initiatives in terms that resonate with different stakeholders\u2019 priorities.<\/li>\n\n\n\n<li>Highlight the opportunity costs of not investing in SEO by showing the potential traffic and revenue being missed out on using metrics like <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/1012028-what-is-traffic-value-and-paid-traffic-cost-in-site-explorer\">Ahrefs\u2019 traffic value<\/a>.<\/li>\n\n\n\n<li>Collaborate cross-functionally by showing how SEO can support other teams\u2019 goals, e.g. helping the editorial team create content that ranks for commercial queries.<\/li>\n<\/ul>\n\n\n\n<p>And perhaps most important of all: build better business cases and SEO opportunity forecasts.<\/p>\n\n\n\n<p>If you just want to show the short-term trend for a keyword, you can use <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"918\" height=\"758\" class=\"wp-image-175993\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/forecasting-feature-for-keywords-via-ahrefs-keyw.png\" alt=\"Forecasting feature for keywords, via Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/forecasting-feature-for-keywords-via-ahrefs-keyw.png 918w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/forecasting-feature-for-keywords-via-ahrefs-keyw-515x425.png 515w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/forecasting-feature-for-keywords-via-ahrefs-keyw-768x634.png 768w\" sizes=\"auto, (max-width: 918px) 100vw, 918px\">\n<figcaption class=\"wp-element-caption\">The forecasted trend is shown in orange as a dotted line.<\/figcaption>\n<\/figure>\n\n\n\n<p>If you want to show the <strong>Traffic potential<\/strong> of a particular keyword, you can use our <strong>Traffic potential<\/strong> metric in <strong>SERP overview <\/strong>to gauge&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"662\" class=\"wp-image-175994\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/traffic-potential-example-via-ahrefs-site-explor.png\" alt=\"Traffic potential example, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/traffic-potential-example-via-ahrefs-site-explor.png 540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/traffic-potential-example-via-ahrefs-site-explor-347x425.png 347w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\"><\/figure>\n\n\n\n<p>And if you want to go the whole hog, you can create an SEO forecast. You can use a third-party tool to create a forecast, but I recommend you use <a href=\"https:\/\/ahrefs.com\/blog\/author\/patrick-stox\/\">Patrick Stox<\/a>\u2019s <a href=\"https:\/\/ahrefs.com\/blog\/seo-forecasting\/\">SEO forecasting<\/a> guide.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-buy-in\/\">How to get SEO buy-in: 7 Actionable Tips<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175972-_4b2ui399c7r8\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>Of all the SEO challenges mentioned above, the one keeping SEOs awake at night is&nbsp;AI.<\/p>\n\n\n\n<p>It\u2019s swept through our industry like a hurricane, presenting SEOs with many new challenges. The SERPs are changing, competitors are using AI tools, and the bar for creating basic content has been lowered, all thanks to&nbsp;AI.<\/p>\n\n\n\n<p>If you want to stay competitive, you need to arm yourself with the best SEO tools and <a href=\"https:\/\/ahrefs.com\/big-data\">search data<\/a> on the market\u2014and for me, that always starts with <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a>.<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/chris_at_b449\">on X<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Between navigating Google\u2019s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider. So, which ones should you focus on? Here are the six biggest ones I think you should pay<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[437],"class_list":["post-175972","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 6 Biggest SEO Challenges That We&#039;re Facing in 2024<\/title>\n<meta name=\"description\" content=\"Seen any stressed-out SEOs recently? If so, that\u2019s because they\u2019ve got their work cut out this year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 6 Biggest SEO Challenges That We&#039;re Facing in 2024\" \/>\n<meta property=\"og:description\" content=\"Seen any stressed-out SEOs recently? If so, that\u2019s because they\u2019ve got their work cut out this year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/seo-challenges\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-13T13:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T10:40:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/google-algorithm-updates-frequency-via-ahrefs.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1269\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chris Haines\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_at_b449\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-challenges\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-challenges\/\"},\"author\":{\"name\":\"Chris Haines\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/9afb394ccc6e0e19c199d26984a8b0b2\"},\"headline\":\"The 6 Biggest SEO Challenges That We\u2019re Facing in&nbsp;2024\",\"datePublished\":\"2024-06-13T13:00:20+00:00\",\"dateModified\":\"2025-03-03T10:40:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-challenges\/\"},\"wordCount\":2639,\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-challenges\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/the-6-biggest-seo-challenges-that-by-chris-haines-general-seo-1.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-challenges\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/seo-challenges\/\",\"name\":\"The 6 Biggest SEO Challenges That We're Facing in 2024\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-challenges\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-challenges\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/06\/google-algorithm-updates-frequency-via-ahrefs.png\",\"datePublished\":\"2024-06-13T13:00:20+00:00\",\"dateModified\":\"2025-03-03T10:40:12+00:00\",\"description\":\"Seen any stressed-out SEOs recently? 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