{"id":175748,"date":"2024-05-31T11:03:04","date_gmt":"2024-05-31T16:03:04","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=175748"},"modified":"2025-10-21T17:49:37","modified_gmt":"2025-10-21T22:49:37","slug":"content-marketing-tactics","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/content-marketing-tactics\/","title":{"rendered":"12 Field-Tested Content Marketing Tactics"},"content":{"rendered":"\n<div class=\"intro-txt\">Looking to boost your content marketing results? In this guide, we\u2019re breaking down twelve field-tested content marketing tactics that have helped us become one of the most popular SEO tools on the market. These aren\u2019t theoretical strategies\u2014they\u2019re proven methods we use regularly, and we\u2019ll show you exactly how they work with real&nbsp;data.<\/div>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Target low-competition keywords to rank faster\" data-section=\"one\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175748-_r7sbr6uuw3aa\"><\/a>1. Target low-competition keywords to rank faster<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Generally speaking, low-competition keywords are search terms where you likely don\u2019t need many backlinks to rank on the first page of Google (backlinks are one of the most important <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">ranking factors<\/a>).<\/p>\n\n\n\n<p>By focusing on these less competitive terms, you can achieve higher search engine rankings faster and with less effort; and the higher the rankings, generally the more traffic lands on your site. This makes low-competition keywords a perfect SEO tactic for new sites and sites without a strong <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/link-profile\">backlink profile<\/a>.<\/p>\n\n\n\n<p>To illustrate our results, here\u2019s a heatmap showing the relationship between <a href=\"https:\/\/ahrefs.com\/blog\/keyword-difficulty\/\">keyword difficulty <\/a>and Google rankings for nearly 200 pages from our SEO glossary content project.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-rankings-vs-keyword-difficulty-heatmap-.jpg\" alt=\"Keyword rankings vs. keyword difficulty heatmap.\" class=\"wp-image-175749\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-rankings-vs-keyword-difficulty-heatmap-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-rankings-vs-keyword-difficulty-heatmap--638x425.jpg 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-rankings-vs-keyword-difficulty-heatmap--768x512.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-rankings-vs-keyword-difficulty-heatmap--1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\">The number of keywords in the top 10 goes dramatically down with each keyword difficulty bucket.<\/figcaption><\/figure>\n\n\n\n<p>We were able to rank in the top ten with few links and a templated content approach. But that wasn\u2019t enough for mid to high KD keywords; these would require more comprehensive content and additional backlinks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175748-_khiy89z845i\"><\/a>How to get started<\/h3>\n\n\n\n<p>Use a tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> to quickly find keywords that need fewer backlinks to&nbsp;rank.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter a <a href=\"https:\/\/ahrefs.com\/pl\/seo\/glossary\/seed-keywords\">seed keyword<\/a> (or multiple seed keywords).<\/li>\n\n\n\n<li>Go to the <strong>Matching terms <\/strong>report.<\/li>\n\n\n\n<li>Use the <strong>KD<\/strong> (Keyword Difficulty) metric to show keywords with up to 20 KD. This will show you easy keywords based on the backlink profile.<\/li>\n\n\n\n<li>Pick a relevant keyword and open the <strong>SERP<\/strong> panel to see what kinds of pages rank. If you see popular brands dominating, those keywords may be hard to rank despite the low KD (<a href=\"https:\/\/ahrefs.com\/blog\/keyword-difficulty\/\">here\u2019s why<\/a>). SERPs without brands like that should be easier to target.<\/li>\n\n\n\n<li>Repeat step #3 for every relevant keyword on the&nbsp;list.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1184\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-find-low-difficulty-keywords-with-ahrefs-.png\" alt=\"How to find low difficulty keywords with Ahrefs. \" class=\"wp-image-175750\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-find-low-difficulty-keywords-with-ahrefs-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-find-low-difficulty-keywords-with-ahrefs--680x393.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-find-low-difficulty-keywords-with-ahrefs--768x444.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-find-low-difficulty-keywords-with-ahrefs--1536x888.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>And here\u2019s an example of a keyword with low KD and just a few strong sites (based on the <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/1409408-what-is-domain-rating-dr\">Domain Rating<\/a> metric).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1642\" height=\"1424\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-example-keywords-with-low-competition-serp-.jpg\" alt=\"An example keywords with low-competition SERP. \" class=\"wp-image-175751\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-example-keywords-with-low-competition-serp-.jpg 1642w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-example-keywords-with-low-competition-serp--490x425.jpg 490w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-example-keywords-with-low-competition-serp--768x666.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-example-keywords-with-low-competition-serp--1536x1332.jpg 1536w\" sizes=\"auto, (max-width: 1642px) 100vw, 1642px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">To gain an extra point of confidence that a keyword is well within your reach, use the lowest Domain Rating (DR) filter. If you set the filter to your site\u2019s DR (<a href=\"https:\/\/ahrefs.com\/website-authority-checker\">check here<\/a>) or slightly higher, it will display only those keywords where a site with your DR or lower already ranks.\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1862\" height=\"964\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/lowest-dr-filter-in-ahrefs-.png\" alt=\"Lowest DR filter in Ahrefs. \" class=\"wp-image-175752\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/lowest-dr-filter-in-ahrefs-.png 1862w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/lowest-dr-filter-in-ahrefs--680x352.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/lowest-dr-filter-in-ahrefs--768x398.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/lowest-dr-filter-in-ahrefs--1536x795.png 1536w\" sizes=\"auto, (max-width: 1862px) 100vw, 1862px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Connect with your audience through a well-built network\" data-section=\"two\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175748-_1ukhn7o5pfel\"><\/a>2. Connect with your audience through a well-built network<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Building a network involves creating and nurturing relationships that <em>can<\/em> amplify your message and expand your reach. These connections can be made through social media, online communities, forums, meetups, and conferences.<\/p>\n\n\n\n<p>When other people share and engage with your content, you\u2019ve got a higher chance of cutting through the noise of today\u2019s information-saturated world making your content noticed and valued.<\/p>\n\n\n\n<p>Here\u2019s a small sample. At Ahrefs, we often seek expert commentary to enhance our content. I reached out to <a href=\"https:\/\/www.linkedin.com\/in\/ashleyfaus\/\">Ashley Faus<\/a> with one simple question about her article and she was kind enough to share my article with her audience of 13K people (I didn\u2019t even ask for&nbsp;it).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"1362\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-content-amplification-through-a-network.jpg\" alt=\"Example of content amplification through a network. \" class=\"wp-image-175753\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-content-amplification-through-a-network.jpg 986w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-content-amplification-through-a-network-308x425.jpg 308w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-content-amplification-through-a-network-768x1061.jpg 768w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\"><\/figure>\n\n\n\n<p>Not everyone will be as generous as Ashley, but you have to assume they&nbsp;will.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175748-_glqgrxio035e\"><\/a>How to get started<\/h3>\n\n\n\n<p>There are two approaches to this: broad and targeted.<\/p>\n\n\n\n<p>In the first one, you leverage things that typically engage people on social media and weave them into your content. Rand Fishkin, in his article on <a href=\"https:\/\/sparktoro.com\/blog\/who-will-amplify-this-and-why\/\">content amplification<\/a>, calls these share-inducing emotions, for example:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Novelty<\/strong>: An article about \u201cA cat learned to use sign language\u201d will attract more attention than \u201cCats can&nbsp;meow.\u201d<\/li>\n\n\n\n<li><strong>Belief reinforcement<\/strong>: A report linking organic food to better health will be shared by those who already support organic farming.<\/li>\n\n\n\n<li><strong>Fear<\/strong>: A headline like \u201cNew disease spreading rapidly\u201d will get more shares than \u201cHealth improvements in&nbsp;2024.\u201d<\/li>\n\n\n\n<li><strong>Controversy<\/strong>: Debates over \u201cClimate change policies\u201d attract more engagement than consensus articles.<\/li>\n<\/ol>\n\n\n\n<p>There\u2019s also the targeted approach, and it\u2019s a whole different beast \u2014 it needs customization, good research, and etiquette. You need to get that person\u2019s attention with something they will likely care about (such as their work), but you can\u2019t ask for anything in return.<\/p>\n\n\n\n<p>And that is exactly what happened in the example I shared above. No strings attached, just a simple request from one professional to another.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Publish original studies to boost SEO and topical authority\" data-section=\"three\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175748-_hxs6koeh8hmi\"><\/a>3. Publish original studies to boost SEO and topical authority<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Publishing original research is a proven method to boost your SEO through <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">backlinks<\/a> (links from other sites) and becoming a thought leader in your niche through references to your&nbsp;work.<\/p>\n\n\n\n<p>When you create original studies, like data analyses, case studies, or industry surveys, other authors will often use them as sources, which means more backlinks for you. These backlinks increase your site\u2019s <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/website-authority\">website\u2019s authority<\/a>, which can help other important pages on your site rank better too.<\/p>\n\n\n\n<p>For example, we did a <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">study<\/a> on why most web content doesn\u2019t get organic traffic and got 6K backlinks from 2.9K different sites, and those numbers keep growing without us lifting a finger.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1860\" height=\"1526\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlink-and-referring-domain-data-via-ahrefs-.jpg\" alt=\"Backlink and referring domain data via Ahrefs. \" class=\"wp-image-175754\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlink-and-referring-domain-data-via-ahrefs-.jpg 1860w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlink-and-referring-domain-data-via-ahrefs--518x425.jpg 518w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlink-and-referring-domain-data-via-ahrefs--768x630.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlink-and-referring-domain-data-via-ahrefs--1536x1260.jpg 1536w\" sizes=\"auto, (max-width: 1860px) 100vw, 1860px\"><\/figure>\n\n\n\n<p>Besides improving your SEO, original research makes you a thought leader in your field. When other sites mention your research, it boosts your reputation, making you a trusted and respected brand.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"956\" height=\"604\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-mentioned-in-a-forbes-article.png\" alt=\"Ahrefs mentioned in a Forbes article\" class=\"wp-image-175755\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-mentioned-in-a-forbes-article.png 956w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-mentioned-in-a-forbes-article-673x425.png 673w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-mentioned-in-a-forbes-article-768x485.png 768w\" sizes=\"auto, (max-width: 956px) 100vw, 956px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175748-_2haoahkqzc1s\"><\/a>How to get started<\/h3>\n\n\n\n<p>Coming up with research ideas doesn\u2019t have to be&nbsp;hard.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Look at popular topics in your field and see if you can add something new.<\/strong> For example, just recently, we studied the <a href=\"https:\/\/ahrefs.com\/blog\/seo-content-score-study\/\">correlation between rankings and content scores<\/a> from four popular content optimization tools.<\/li>\n\n\n\n<li><strong>Challenge the usual thinking with fresh data.<\/strong> For example, here\u2019s our study <a href=\"https:\/\/ahrefs.com\/blog\/multiple-rankings-study\/\">challenging the traditional idea of keyword cannibalization<\/a>.<\/li>\n\n\n\n<li><strong>Find gaps in existing research that you can fill.<\/strong> For example, the recent leak from Google has been making waves in the SEO industry, and so <a href=\"https:\/\/ahrefs.com\/blog\/google-documents-leaked-seos-are-making-some-wild-assumptions\/\">we added our 2 cents<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>For example, to find relevant research about SEO, we use <a href=\"https:\/\/ahrefs.com\/content-explorer\">Ahrefs\u2019 Content Explorer<\/a> to look for content that has \u201cstudy\u201d in the title and at least 200 referring domains (to weed out some less popular ones).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"856\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/finding-popular-content-through-ahrefs-content-ex.png\" alt=\"Finding popular content through Ahrefs' Content Explorer\" class=\"wp-image-175756\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/finding-popular-content-through-ahrefs-content-ex.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/finding-popular-content-through-ahrefs-content-ex-680x291.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/finding-popular-content-through-ahrefs-content-ex-768x329.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/finding-popular-content-through-ahrefs-content-ex-1536x658.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Partner with influencers to reach niche markets\" data-section=\"four\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175748-_cq3od1e8wdl2\"><\/a>4. Partner with influencers to reach niche markets<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Partnering with influencers involves paid collaboration with content creators who have a significant following (e.g., on social media or through an email list) in your target market.<\/p>\n\n\n\n<p>Influencer partnerships are effective because they leverage the trust and loyalty that influencers have built with their audience. This authentic endorsement can introduce your brand to niche markets, sometimes more effectively than traditional advertising.<\/p>\n\n\n\n<p>And last but not least, as a sponsor you get to feature your brand in some really unique, quality content.<\/p>\n\n\n\n<p>We\u2019ve been using this tactic on a constant basis for three years, now. Here are just a few examples of the amazing content from our partners.<\/p>\n\n\n\n<p>The first is an hour-long workshop on <a href=\"\/blog\/competitive-analysis-guide\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/competitor-analysis\/\">competitive analysis<\/a> for a content marketing and SEO community. This video promotes both free and our core toolset, generating 1.8k&nbsp;views.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-deu_xm9v5gc\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-deu_xm9v5gc\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/dEu_Xm9v5gc?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/dEu_Xm9v5gc?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<p>And here\u2019s a sponsored video by one of the top influencers in the SEO industry. This video promotes our free academy and our free SEO tool, generating 50k&nbsp;views.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-x2ftdqr-ah4\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-x2ftdqr-ah4\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/x2FTDqR-aH4?start=405&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/x2FTDqR-aH4?start=405&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<p>And here\u2019s a contextual ad on a channel with over 500K subscribers. This promotes our core toolset, generating 19K&nbsp;views.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-ikktx4bvgie\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-ikktx4bvgie\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/ikktx4BVgiE?start=420&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ikktx4BVgiE?start=420&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<p>As you can see, we\u2019ve chosen to work with both small and big influencers, and what we promote depends on the audience and the topic. But in any case, it pays to have some kind of free offering to hook the viewers on the value you provide as a business with minimum friction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175748-_3ktqkef6p1v\"><\/a>How to get started<\/h3>\n\n\n\n<p>To find the right influencer, there are a few steps you need to&nbsp;take.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Define your goals<\/strong>. Clearly outline what you aim to achieve with influencer marketing, such as increasing brand awareness, driving engagement, or boosting sign-ups.<\/li>\n\n\n\n<li><strong>Figure out your budget<\/strong>. You can use average influencer earnings data like <a href=\"https:\/\/www.demandsage.com\/how-much-do-influencers-make\/\">this one<\/a> to estimate the budget.<\/li>\n\n\n\n<li><strong>Identify potential influencers<\/strong>. Here are a few&nbsp;ideas:&nbsp;<ol class=\"wp-block-list\">\n<li>Start by considering your own employees and customers who might already be fans of your brand and have a following&nbsp;.<\/li>\n\n\n\n<li>Use social media platforms and specialized tools like Ahrefs\u2019 Content Explorer, Sparktoro, Social Blade, and Followerwonk to find relevant influencers based on your niche and keywords.<\/li>\n\n\n\n<li>Seek recommendations from your audience.<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li><strong>Evaluate influencers<\/strong>. Ensure that the influencers align with your brand values and have genuine engagement. Look beyond follower counts to assess their influence and audience interaction.<\/li>\n\n\n\n<li><strong>Monitor and measure. <\/strong>Ask the creator to share reports with you (including content output and engagement metrics).<\/li>\n<\/ol>\n\n\n\n<p>Find out more about finding influencers to partner with in our guide, <a href=\"https:\/\/ahrefs.com\/blog\/find-influencers\/\">Find Influencers: 6 Easy Steps to Choose the Right Ones<\/a>.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Use templates and programmatic SEO to streamline content creation\" data-section=\"five\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175748-_e1vaamxfsj93\"><\/a>5. Use templates and programmatic SEO to streamline content creation<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Using content templates and <a href=\"https:\/\/ahrefs.com\/blog\/programmatic-seo\/\">programmatic SEO<\/a> is about producing more content in less time, with the latter allowing you to actually automate content production.<\/p>\n\n\n\n<p>With templates, you can set up a standard format and just fill in the details. It\u2019s great for things like product pages, definition glossaries or local listings where you need similar content for many&nbsp;items.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"877\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-templated-content-.png\" alt=\"Example of templated content. \" class=\"wp-image-175757\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-templated-content-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-templated-content--680x291.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-templated-content--768x329.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-templated-content--1536x658.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\">Templated pages from our SEO glossary. You can notice the similarities in structure.<\/figcaption><\/figure>\n\n\n\n<p>We used templates to create an SEO glossary and a directory of beginner-focused SEO guides for different professions. As of today, they\u2019re bringing in a total of 67k visits each&nbsp;month.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"288\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175748-10.png\" alt class=\"wp-image-175758\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175748-10.png 1010w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175748-10-680x194.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175748-10-768x219.png 768w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/programmatic-seo\/\">Programmatic SEO<\/a> is basically content templates on steroids. Programmatic pages are usually created automatically directly from data, like product prices, weather, or location information. This lets you cover many keywords and topics without writing everything by&nbsp;hand.<\/p>\n\n\n\n<p>We used programmatic SEO to take advantage of huge search demand for <a href=\"https:\/\/ahrefs.com\/writing-tools\">free AI writing tools<\/a>. We drive over 600K monthly search visits this way, and you can see on the graph below how this approach allowed us to publish dozens of pages in a day (sharp spikes on the yellow line).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1538\" height=\"760\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-a-programmatic-seo-project-.png\" alt=\"Results of a programmatic SEO project. \" class=\"wp-image-175759\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-a-programmatic-seo-project-.png 1538w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-a-programmatic-seo-project--680x336.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-a-programmatic-seo-project--768x380.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-a-programmatic-seo-project--1536x759.png 1536w\" sizes=\"auto, (max-width: 1538px) 100vw, 1538px\"><figcaption class=\"wp-element-caption\">Sharp spikes on the yellow line mean that many pages have been published in a short&nbsp;time.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175748-_ovuufqw4myjh\"><\/a>How to get started<\/h3>\n\n\n\n<p>First, you need a set of keywords that could be targeted with similar types of content. One of the best ways to do this is to use a keyword research tool to categorize your keywords by terms. Terms like \u201cdefinition\u201d, \u201cwhat is\u201d, or \u201ccost of living\u201d indicate that people want the same kind of content for different topics.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open <strong>Ahrefs\u2019 Keywords Explorer<\/strong> and enter a broad seed keyword, for instance \u201cmarketing\u201d.<\/li>\n\n\n\n<li>Go to the <strong>Matching terms <\/strong>report.<\/li>\n\n\n\n<li>Open the <strong>Terms<\/strong> tab and browse through keyword categories.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1908\" height=\"1194\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-find-scalable-keywords-for-templated-conten.jpg\" alt=\"How to find scalable keywords for templated content and programmatic SEO. \" class=\"wp-image-175760\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-find-scalable-keywords-for-templated-conten.jpg 1908w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-find-scalable-keywords-for-templated-conten-680x425.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-find-scalable-keywords-for-templated-conten-768x481.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-find-scalable-keywords-for-templated-conten-1536x961.jpg 1536w\" sizes=\"auto, (max-width: 1908px) 100vw, 1908px\"><\/figure>\n\n\n\n<p>Here\u2019s an example - over 4.6K search keywords requiring definitions which could be targeted with the same page template.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1860\" height=\"738\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-keyword-cluster-organized-by-a-common.png\" alt=\"Example of a keyword cluster organized by a common term. \" class=\"wp-image-175761\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-keyword-cluster-organized-by-a-common.png 1860w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-keyword-cluster-organized-by-a-common-680x270.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-keyword-cluster-organized-by-a-common-768x305.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-keyword-cluster-organized-by-a-common-1536x609.png 1536w\" sizes=\"auto, (max-width: 1860px) 100vw, 1860px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/programmatic-seo\/\">Programmatic SEO, Explained for Beginners<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/types-of-blog-posts\/\">10 Types of Blog Posts &amp; How to Use Them Effectively<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Create a unique newsletter to delight your readers\" data-section=\"six\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175748-_dj15wu2toay5\"><\/a>6. Create a unique newsletter to delight your readers<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Our old newsletter was basically a handful of links to our latest blog posts, but then we made some changes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We started sharing useful stuff from other brands and creators.<\/li>\n\n\n\n<li>We stopped sharing \u201cevery\u201d blog post; only the ones with a true FOMO&nbsp;value.<\/li>\n\n\n\n<li>We group news by topic and write a quick blurb for each to save people time.<\/li>\n\n\n\n<li>We made it fun. Every <a href=\"https:\/\/ahrefs.com\/newsletter\">Ahrefs\u2019 Digest<\/a> kicks off with a&nbsp;meme:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1146\" height=\"1104\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-newsletter-.jpeg\" alt=\"Ahrefs' newsletter.\" class=\"wp-image-175762\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-newsletter-.jpeg 1146w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-newsletter--441x425.jpeg 441w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-newsletter--768x740.jpeg 768w\" sizes=\"auto, (max-width: 1146px) 100vw, 1146px\"><\/figure>\n\n\n\n<p>And it worked. People really seemed to appreciate the changes:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">I appreciate the TLDR respect that <a href=\"https:\/\/twitter.com\/ahrefs?ref_src=twsrc%5Etfw\">@ahrefs<\/a> puts into their newsletter. Less is&nbsp;more!<\/p>\u2014 Making 8 Inc (@Making8) <a href=\"https:\/\/twitter.com\/Making8\/status\/1533693919522803712?ref_src=twsrc%5Etfw\">June 6,&nbsp;2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Some people will never bother to read a newsletter. But there are people who turn to newsletters because they save them time searching for valuable information \u2014 that\u2019s where you come&nbsp;in.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1502\" height=\"1978\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/feedback-to-ahrefs-newsletter-.jpg\" alt=\"Feedback to Ahrefs' newsletter. \" class=\"wp-image-175763\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/feedback-to-ahrefs-newsletter-.jpg 1502w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/feedback-to-ahrefs-newsletter--323x425.jpg 323w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/feedback-to-ahrefs-newsletter--768x1011.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/feedback-to-ahrefs-newsletter--1166x1536.jpg 1166w\" sizes=\"auto, (max-width: 1502px) 100vw, 1502px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175748-_tu70yxjm6zyh\"><\/a>How to get started<\/h3>\n\n\n\n<p>Technically, starting a newsletter is straightforward \u2014 sign up for a tool like Mailchimp and get all the tools you need to start collecting emails and sending newsletters.<\/p>\n\n\n\n<p>But what matters the most and is not that easy when you\u2019re starting out is the content and consistency. Here are some key factors to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide valuable, relevant, and unique content that addresses your audience\u2019s needs and interests. It doesn\u2019t have to be 100% your original content. Curating all the stuff that gets published online every week is a value on its own. If you\u2019re not sure where to start with this, simply make this newsletter something you\u2019d like to see in your inbox every&nbsp;week.<\/li>\n\n\n\n<li>Include things that people wouldn\u2019t want to miss out&nbsp;on.<\/li>\n\n\n\n<li>Offer original insights, perspectives, or data that can\u2019t be found elsewhere.<\/li>\n\n\n\n<li>Seek feedback and refine.<\/li>\n\n\n\n<li>Stick to a consistent publishing schedule, whether it\u2019s weekly, bi-weekly, or monthly.<\/li>\n<\/ul>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/grow-email-list\/\">8 Easy (But Effective) Ways to Grow Your Email&nbsp;List<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Offer free stuff to promote your \u201cpaid\u201d stuff\" data-section=\"seven\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175748-_goq0tod0g9g4\"><\/a>7. Offer free stuff to promote your \u201cpaid\u201d stuff<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>This tactic involves giving away free tools, services, or content to attract potential customers.<\/p>\n\n\n\n<p>Offering free stuff may be counterintuitive, but it works. It provides immediate value to users, helps to build trust, and demonstrates your expertise. Once users see the benefits of your free offerings, they are more likely to invest in your paid products or services.<\/p>\n\n\n\n<p>We\u2019ve developed free tools mostly by carving out small parts of our product and offering them on landing pages without any email walls to serve the <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">intent of the searchers<\/a>. So, in a sense, this way, the product promotes itself.<\/p>\n\n\n\n<p>Results? Combined, our fourteen tools drive over 1.5M monthly organic traffic from people looking for these tools and 38.7M backlinks.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1806\" height=\"520\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlink-and-traffic-data-via-ahrefs-.png\" alt=\"Backlink and traffic data via Ahrefs. \" class=\"wp-image-175764\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlink-and-traffic-data-via-ahrefs-.png 1806w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlink-and-traffic-data-via-ahrefs--680x196.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlink-and-traffic-data-via-ahrefs--768x221.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlink-and-traffic-data-via-ahrefs--1536x442.png 1536w\" sizes=\"auto, (max-width: 1806px) 100vw, 1806px\"><figcaption class=\"wp-element-caption\">The most popular tool is Backlink Checker with 215K organic traffic and 38.8M backlinks.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175748-_2143sswysqnx\"><\/a>How to get started<\/h3>\n\n\n\n<p>When looking for ideas for free products that will generate traffic, try a keyword research tool like Ahrefs\u2019 Keywords Explorer.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter broad terms describing the functionality of your product (e.g., keywords, backlinks, traffic).<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report.<\/li>\n\n\n\n<li>Use the Include filter with keyword modifiers pointing to tools, for example: \u201ctool, check, checker, finder, analyzer, builder, free.\u201d Set to \u201cAny&nbsp;word.\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"980\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/matching-terms-report-in-ahrefs-keywords-explorer.png\" alt=\"Matching terms report in Ahrefs' Keywords Explorer. \" class=\"wp-image-175765\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/matching-terms-report-in-ahrefs-keywords-explorer.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/matching-terms-report-in-ahrefs-keywords-explorer-680x325.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/matching-terms-report-in-ahrefs-keywords-explorer-768x368.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/matching-terms-report-in-ahrefs-keywords-explorer-1536x735.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Now, to make sure the intent of the keyword calls for a tool to rank, look at the SERPs to see if tools rank at the top, or simply use AI to analyze the SERPs for&nbsp;you.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"900\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ai-search-intent-identification-feature-in-ahrefs-.jpg\" alt=\"AI search intent identification feature in Ahrefs. \" class=\"wp-image-175766\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ai-search-intent-identification-feature-in-ahrefs-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ai-search-intent-identification-feature-in-ahrefs--680x299.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ai-search-intent-identification-feature-in-ahrefs--768x338.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ai-search-intent-identification-feature-in-ahrefs--1536x675.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Naturally, there are other ways of <a href=\"https:\/\/ahrefs.com\/blog\/content-ideation\/\">finding content ideas<\/a>, and you don\u2019t necessarily need to develop apps. These could be a set of free spreadsheet templates, a set of proven AI prompts, or ready-made chatbots to use in ChatGPT.<\/p>\n\n\n\n<p>If you\u2019re offering services, the same principles apply. Document some free work to show people how good you are. Just like <a href=\"https:\/\/www.instagram.com\/justin.veenema\">Justin Veenema<\/a>, who shoots photos of strangers for free that get millions of views on Instagram.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1169\" height=\"1041\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/2024-05-31_16-32-59.jpg\" alt class=\"wp-image-175815\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/2024-05-31_16-32-59.jpg 1169w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/2024-05-31_16-32-59-477x425.jpg 477w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/2024-05-31_16-32-59-768x684.jpg 768w\" sizes=\"auto, (max-width: 1169px) 100vw, 1169px\"><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/reel\/C6Ainimrt_d\/\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Create a content hub for an SEO boost\" data-section=\"eight\"><a id=\"post-175748-_gwuhqcqi4vqv\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">8. Create a content hub for an SEO&nbsp;boost<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A <a href=\"https:\/\/ahrefs.com\/blog\/content-hub\/\">content hub<\/a> is a centralized collection of related content organized around specific themes or topics. Its structure comprises a pillar page (high-level guide about a broad topic with links to other pages), cluster content (pages on specific subtopics), and links between the&nbsp;pages.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1879\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/what-a-content-hub-looks-like-.jpg\" alt=\"What a content hub looks like. \" class=\"wp-image-175767\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/what-a-content-hub-looks-like-.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/what-a-content-hub-looks-like--362x425.jpg 362w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/what-a-content-hub-looks-like--768x902.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/what-a-content-hub-looks-like--1308x1536.jpg 1308w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>They\u2019re an effective content marketing tactic for four reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Topical authority<\/strong>: Connecting your hub page and subpages with relevant internal links helps <a href=\"https:\/\/ahrefs.com\/blog\/topical-authority\/\">establish your site as an authority<\/a> on a particular topic in Google\u2019s eyes. Internal anchor text provides additional context to Google about the page content.<\/li>\n\n\n\n<li><strong>Link authority<\/strong>: Strategically linking pages within a hub allows them to benefit from each other\u2019s backlinks. This enhances the overall link authority of the hub, which can positively impact search rankings.<\/li>\n\n\n\n<li><strong>Engagement<\/strong>: Hubs encourage visitors to explore multiple pages of content.<\/li>\n\n\n\n<li><strong>Perceived value<\/strong>: Well-organized, comprehensive resources on a topic increase perceived value for visitors, often resulting in more backlinks as people prefer to link to the best, most useful resources.<\/li>\n<\/ul>\n\n\n\n<p>Our content hubs emerged as a way to organize already existing content and get some additional traffic. For example, this hub is a <a href=\"https:\/\/ahrefs.com\/seo\">beginner\u2019s guide to SEO<\/a>, consisting of seven articles already published as standalone articles.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1406\" height=\"1208\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-content-hub-.png\" alt=\"Example of a content hub. \" class=\"wp-image-175768\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-content-hub-.png 1406w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-content-hub--495x425.png 495w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-content-hub--768x660.png 768w\" sizes=\"auto, (max-width: 1406px) 100vw, 1406px\"><\/figure>\n\n\n\n<p>And just by reorganizing <em>old<\/em> content, we got <em>new<\/em> traffic and new backlinks.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1818\" height=\"530\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlink-and-organic-search-traffic-data-via-ahref.png\" alt=\"Backlink and organic search traffic data via Ahrefs. \" class=\"wp-image-175769\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlink-and-organic-search-traffic-data-via-ahref.png 1818w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlink-and-organic-search-traffic-data-via-ahref-680x198.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlink-and-organic-search-traffic-data-via-ahref-768x224.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlink-and-organic-search-traffic-data-via-ahref-1536x448.png 1536w\" sizes=\"auto, (max-width: 1818px) 100vw, 1818px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175748-_3bv3y1dlpnpm\"><\/a>How to get started<\/h3>\n\n\n\n<p>To find opportunities for new content hubs, the process involves three&nbsp;steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Identify the hub topic<\/strong>. Choose a broad topic with informational intent, search traffic potential, and enough subtopics. Use tools like Ahrefs\u2019 Keywords Explorer to brainstorm ideas.<\/li>\n\n\n\n<li><strong>Create subpages<\/strong>. Develop detailed guides on subtopics related to the main topic. Ensure each subpage links back to the hub page, which links to all subpages.<\/li>\n\n\n\n<li><strong>Internal linking<\/strong>. Use hyperlinks to connect the hub page with subpages, building a cohesive structure. This boosts topical and link authority and enhances user engagement.<\/li>\n<\/ol>\n\n\n\n<p>See the full process in our guide <a href=\"https:\/\/ahrefs.com\/blog\/content-hub\/\">Content Hubs for SEO: How to Get More Traffic and Links With Topic Clusters<\/a>.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Optimize existing content for quick traffic gains\" data-section=\"nine\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175748-_l31m34jfthj9\"><\/a>9. Optimize existing content for quick traffic gains<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/content-optimization\/\">Content optimization<\/a> is the process of improving the quality and relevance of content to ensure it ranks higher in search engine results, engages the target audience, and achieves specific business goals.<\/p>\n\n\n\n<p>This tactic allows you to leverage your existing content to reach more people, often with little work involved. This can be updating old information, including a missing subtopic, making a guide more beginner-friendly, etc.<\/p>\n\n\n\n<p>Honestly, the results can be quite amazing. For example, an article we\u2019ve recently updated article got 20 times more traffic after just a few hours of&nbsp;work.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1790\" height=\"1340\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-a-content-update-.png\" alt=\"Results of a content update. \" class=\"wp-image-175770\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-a-content-update-.png 1790w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-a-content-update--568x425.png 568w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-a-content-update--768x575.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-a-content-update--1536x1150.png 1536w\" sizes=\"auto, (max-width: 1790px) 100vw, 1790px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175748-_v2cztbl1rbqb\"><\/a>How to get started<\/h3>\n\n\n\n<p>The easiest way to spot content that needs optimization is to use Ahrefs\u2019 Opportunities report.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your site into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs\u2019 Site Explorer<\/a>.<\/li>\n\n\n\n<li>Open the <strong>Opportunities<\/strong> report.<\/li>\n\n\n\n<li>Click on the <strong>Low-hanging fruit keywords<\/strong> to see keywords that potentially need a relatively small update to rank higher.<\/li>\n\n\n\n<li>Or click on the <strong>Content with declining traffic <\/strong>to see all pages that could use a revamp.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1518\" height=\"854\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-quickly-find-low-hanging-fruit-keywords-via.png\" alt=\"How to quickly find low-hanging fruit keywords via Ahrefs. \" class=\"wp-image-175771\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-quickly-find-low-hanging-fruit-keywords-via.png 1518w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-quickly-find-low-hanging-fruit-keywords-via-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-quickly-find-low-hanging-fruit-keywords-via-768x432.png 768w\" sizes=\"auto, (max-width: 1518px) 100vw, 1518px\"><\/figure>\n\n\n\n<p>Once you find your pages, head to our guide on<a href=\"https:\/\/ahrefs.com\/blog\/content-optimization\/#how-to-optimize-content-for-seo\"> content optimization<\/a> for some tried and tested SEO&nbsp;tips.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Repurpose content to reach a wider audience\" data-section=\"ten\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175748-_3uw44qc23hze\"><\/a>10. Repurpose content to reach a wider audience<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Repurposing content involves transforming existing content into different formats. For instance, a blog post can become a video shared on YouTube or a transcript of a video can be published as a blog&nbsp;post.<\/p>\n\n\n\n<p>This tactic works because it helps you reach a wider audience who prefers different content formats and different platforms.<\/p>\n\n\n\n<p>Here\u2019s an example. We published our take on <a href=\"https:\/\/www.youtube.com\/watch?v=taU9P98zfjk\">SEO checklists<\/a> as a video on YouTube and then repurposed it as a blog post. The video got 240K&nbsp;views.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/video-view-count-on-youtube-.jpg\" alt=\"Video view count on YouTube. \" class=\"wp-image-175772\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/video-view-count-on-youtube-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/video-view-count-on-youtube--680x173.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/video-view-count-on-youtube--768x196.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/video-view-count-on-youtube--1536x392.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>And the article gets an estimated 9.5K organic visits each month, on top of the video\u2019s performance.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1334\" height=\"524\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-traffic-via-ahrefs-.png\" alt=\"Organic traffic via Ahrefs.\" class=\"wp-image-175773\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-traffic-via-ahrefs-.png 1334w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-traffic-via-ahrefs--680x267.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-traffic-via-ahrefs--768x302.png 768w\" sizes=\"auto, (max-width: 1334px) 100vw, 1334px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175748-_e6aybss8vu\"><\/a>How to get started<\/h3>\n\n\n\n<p>You can repurpose any piece of content, but the best results you\u2019ll likely get&nbsp;with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content that has already performed well on social media<\/strong>. For instance, a well-received tweet thread can be expanded into a detailed article or a video script.<\/li>\n\n\n\n<li><strong>Content on topics with search potential<\/strong>. Use a tool like Ahrefs\u2019s Keywords Explorer to gauge traffic potential for topics you already covered.<\/li>\n\n\n\n<li><strong>Evergreen topics<\/strong>. For example, a topic like \u201chow to lose weight\u201d will get attention no matter the time, platform, and format.<\/li>\n<\/ul>\n\n\n\n<p>For more ideas and tips, head to <a href=\"https:\/\/ahrefs.com\/blog\/repurposing-content\/\">our list of 13 ways to repurpose content<\/a>.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Translate your best content to reach new markets\" data-section=\"eleven\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175748-_8vhtg6mzpu8y\"><\/a>11. Translate your best content to reach new markets<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There are three key reasons why you need translations if you\u2019re thinking about making your business international:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search engines like Google and YouTube personalize search results based on language.<\/li>\n\n\n\n<li>Most people simply prefer content in their native language, regardless of how well they speak other languages.<\/li>\n\n\n\n<li>Content localization works like content repurposing \u2014 it gives you more mileage from the same content.<\/li>\n<\/ul>\n\n\n\n<p>For example, the Spanish translation of our post about affiliate marketing brings in an estimated 7.3K organic visits each month. And that\u2019s on top of the English version which bring 28.5k monthly visits.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1772\" height=\"536\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-traffic-data-via-ahrefs-.png\" alt=\"Organic traffic data via Ahrefs. \" class=\"wp-image-175774\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-traffic-data-via-ahrefs-.png 1772w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-traffic-data-via-ahrefs--680x206.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-traffic-data-via-ahrefs--768x232.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-traffic-data-via-ahrefs--1536x465.png 1536w\" sizes=\"auto, (max-width: 1772px) 100vw, 1772px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175748-_v0rqg4rii9ak\"><\/a>How to get started<\/h3>\n\n\n\n<p>Translating every page on your site may not be the most efficient approach. Search volumes can differ between countries, so it\u2019s important to use your resources wisely. Focus on translating your top-performing content, but only if the search volume in the target country justifies the effort.<\/p>\n\n\n\n<p>First, use a tool like <strong>Ahrefs\u2019 Site Explorer<\/strong> to get a list of your top-performing pages. In Ahrefs, you\u2019d use the <strong>Top pages<\/strong> report:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"993\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/using-top-pages-report-to-find-content-to-translat.jpeg\" alt=\"Using top pages report to find content to translate.\" class=\"wp-image-175775\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/using-top-pages-report-to-find-content-to-translat.jpeg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/using-top-pages-report-to-find-content-to-translat-680x422.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/using-top-pages-report-to-find-content-to-translat-768x477.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/using-top-pages-report-to-find-content-to-translat-1536x953.jpeg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Next, you use ChatGPT to generate translations of your top pages\u2019 target keywords. Use these translations with the free <a href=\"https:\/\/ahrefs.com\/pl\/seo-toolbar\">Ahrefs SEO Toolbar<\/a> to simulate searches in different languages and gauge the traffic potential of a&nbsp;topic.<\/p>\n\n\n\n<p>For instance, a leading French article on \u201cfree keyword research tools\u201d receives about 714 organic visits monthly from France, suggesting potential value in content translation.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1388\" height=\"430\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/using-seo-toolbar-to-identify-content-worth-transl.png\" alt=\"Using SEO toolbar to identify content worth translating.\" class=\"wp-image-175776\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/using-seo-toolbar-to-identify-content-worth-transl.png 1388w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/using-seo-toolbar-to-identify-content-worth-transl-680x211.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/using-seo-toolbar-to-identify-content-worth-transl-768x238.png 768w\" sizes=\"auto, (max-width: 1388px) 100vw, 1388px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> If you\u2019re using autogenerated AI translations, make sure to have them reviewed by a human, preferably someone who knows the language <em>and<\/em> culture well. AI translations are very good these days, but they can still contain mistakes or unnatural expressions that you might not catch otherwise.<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Experiment with new topics and formats\" data-section=\"twelve\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175748-_bhw9vh3eaw7\"><\/a>12. Experiment with new topics and formats<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The idea behind this tactic is super simple \u2014 if you keep doing the same things, you\u2019ll keep getting the same results.<\/p>\n\n\n\n<p>Trying out new approaches to content is important at every stage of your strategy\u2019s maturity. In the early stages, it helps you discover what works for your business and your audience. But once your strategy is established, experimenting with new content is crucial to avoid hitting a performance plateau.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1670\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-experimentation-allows-for-better-performance.png\" alt=\"How experimentation allows for better performance in all content strategy maturity stages. \" class=\"wp-image-175777\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-experimentation-allows-for-better-performance.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-experimentation-allows-for-better-performance-407x425.png 407w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-experimentation-allows-for-better-performance-768x802.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-experimentation-allows-for-better-performance-1472x1536.png 1472w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>So here are some of the new things we recently tried and their results.<\/p>\n\n\n\n<p>We released two traditional books. <a href=\"https:\/\/ahrefs.com\/seo\/book\">\u201cSEO Book for Beginners\u201d<\/a> is our online guide to SEO repurposed in the form of a book (by the way, another great example of content repurposing we discussed earlier).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1343\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-book-for-beginners-by-ahrefs-excerpt-.png\" alt=\"SEO Book For Beginners by Ahrefs - excerpt. \" class=\"wp-image-175778\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-book-for-beginners-by-ahrefs-excerpt-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-book-for-beginners-by-ahrefs-excerpt--648x425.png 648w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-book-for-beginners-by-ahrefs-excerpt--768x504.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-book-for-beginners-by-ahrefs-excerpt--1536x1007.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/childrens-book\/\">\u201cWhite Haired SEO (Super Exciting Odyssey)\u201d<\/a> is an SEO book for kids, designed with parents in mind. It provides a kid-friendly answer to the question, \u201cSo what do you do at work, mum?\u201d. To be honest, this is a bit beyond typical experimentation. It\u2019s more like a \u201cmoonshot\u201d but we think it\u2019s worth making time for those, too.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/white-haired-seo-super-exciting-odyssey-excerp.jpg\" alt=\"White Haired SEO (Super Exciting Odyssey) - excerpt. \" class=\"wp-image-175779\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/white-haired-seo-super-exciting-odyssey-excerp.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/white-haired-seo-super-exciting-odyssey-excerp-637x425.jpg 637w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/white-haired-seo-super-exciting-odyssey-excerp-768x512.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/white-haired-seo-super-exciting-odyssey-excerp-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Result: people love those books. When we bring them to conferences, the books fly off the shelves. For some, it\u2019s a collector\u2019s item; for others, it\u2019s their kid\u2019s favourite read. Either way, it turned out to be an effective way to delight our audience and put something tangible in their homes and offices with the \u201cAhrefs\u201d name on&nbsp;it.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/sarafdez\/status\/1654406211171672064\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Bravo <a href=\"https:\/\/twitter.com\/ahrefs?ref_src=twsrc%5Etfw\">@ahrefs<\/a> on creating a children\u2019s book for SEO parents helping explain to their kids what it is we do. My favorite character is the sinister links salesman to help Jessy up Mount Fjoogle. Every story needs a heel. Great piece of content <a href=\"https:\/\/twitter.com\/timsoulo?ref_src=twsrc%5Etfw\">@timsoulo<\/a> and ahrefs team! <a href=\"https:\/\/t.co\/cOONHwexoT\">pic.twitter.com\/cOONHwexoT<\/a><\/p>\u2014 Corey Trojanowski (@Trojanowski_) <a href=\"https:\/\/twitter.com\/Trojanowski_\/status\/1765561029029769466?ref_src=twsrc%5Etfw\">March 7,&nbsp;2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>We\u2019ve also experimented with video lately. It wasn\u2019t easy because we were already investing a lot of effort into a quite successful formula that had been developed over the&nbsp;years.<\/p>\n\n\n\n<p>So to try something new, we went from keyword research-based topics presented in \u201chow to\u201d style videos like this&nbsp;one:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-iiu3gji3kw4\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-iiu3gji3kw4\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/IIU3GJi3kW4?start=1&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/IIU3GJi3kW4?start=1&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<p>To non-search topics served in a more entertaining and \u201clight\u201d way with elements of storytelling:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-zlnihl92b3k\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-zlnihl92b3k\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/zlNIHl92b3k?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/zlNIHl92b3k?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<p>Result: this new approach led to new monthly watch time highs in several countries, including our main market, the&nbsp;US.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1884\" height=\"408\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/watchtime-performance-data-via-youtube-.png\" alt=\"Watchtime performance data via YouTube. \" class=\"wp-image-175780\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/watchtime-performance-data-via-youtube-.png 1884w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/watchtime-performance-data-via-youtube--680x147.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/watchtime-performance-data-via-youtube--768x166.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/watchtime-performance-data-via-youtube--1536x333.png 1536w\" sizes=\"auto, (max-width: 1884px) 100vw, 1884px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175748-_b47wtd21xpj1\"><\/a>How to get started<\/h3>\n\n\n\n<p>Here are some tips that can help you spark some new ideas and get them into production.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Organize regular brainstorming sessions with a few people<\/strong>. These sessions should encourage open, uninhibited discussions where everyone can contribute their thoughts and suggestions.<\/li>\n\n\n\n<li><strong>Try a few courses<\/strong>. Enroll in courses that focus on content creation, digital marketing, or any specific area relevant to your field. These courses can provide fresh perspectives, new skills, and innovative techniques that you can incorporate into your content strategy.<\/li>\n\n\n\n<li><strong>Book a consultation with a pro<\/strong>. Seek advice from professionals or mentors who have successfully navigated the path you\u2019re aiming to&nbsp;take.<\/li>\n\n\n\n<li><strong>Use new tools to source ideas<\/strong>. Try tools like Ahrefs Keywords Explorer, Sparktoro, Buzzsumo, or Glimpse.<\/li>\n\n\n\n<li><strong>Embrace a mindset of experimentation<\/strong>. Trying out new content formats and topics involves taking risks, but big rewards too.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175748-_m26id0xfwkve\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>In marketing, it\u2019s not really about how many tactics you use or how smart, creative, or unique they are. What matters is how you execute them. You can have a thriving business by employing just a few tactics but doing them well enough to bring you visitors on a constant basis.<\/p>\n\n\n\n<p>So feel free to try all of the ideas we shared in this article, but we encourage you to double down on the things that&nbsp;work.<\/p>\n\n\n\n<p>Got questions or comments? Find me on <a href=\"https:\/\/x.com\/m_makosiewicz\">X<\/a> or <a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz-38154b67\/\">LinkedIn<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generally speaking, low-competition keywords are search terms where you likely don\u2019t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking factors). By focusing on these less competitive terms, you can<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73],"tags":[],"coauthors":[412],"class_list":["post-175748","post","type-post","status-publish","format-standard","hentry","category-content-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12 Field-Tested Content Marketing Tactics<\/title>\n<meta name=\"description\" content=\"We know they work, and we\u2019re excited to show you the proof.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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