{"id":175553,"date":"2024-05-29T10:59:17","date_gmt":"2024-05-29T15:59:17","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=175553"},"modified":"2025-04-10T06:48:10","modified_gmt":"2025-04-10T11:48:10","slug":"competitor-traffic","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/competitor-traffic\/","title":{"rendered":"15 Smart Ways to Check Competitor Website Traffic"},"content":{"rendered":"\n<p data-pm-slice=\"1 1 []\"><\/p><div class=\"intro-txt\"><\/div>The easiest way to quickly check out your competitor\u2019s website traffic is by using Ahrefs\u2019 free Website Traffic Checker. <div class=\"intro-txt\"><\/div>Just plug in a domain or URL, and in seconds you\u2019ll see important details like traffic volume, their top-performing pages and keywords, and even how much their organic traffic might be worth if bought through ads.&nbsp;\n<p data-pm-slice=\"1 1 []\">        <\/p><div class=\"tool-widget-outer\">\n            <div class=\"tool-widget\">\n                <div class=\"body\">\n                    <div class=\"title\">Website Traffic Checker<\/div>\n\t\t\t\t\t                        <div class=\"heading\">See search traffic estimates for any website or webpage<\/div>\n\t\t\t\t\t\t                    <div class=\"icon  icon-website-traffic-checker\"><\/div>\n                <\/div>\n                <form action=\"https:\/\/ahrefs.com\/traffic-checker\" method=\"GET\">\n                    <div class=\"form\">\n                        <input type=\"text\" class=\"input\" name=\"input\" placeholder=\"Enter domain or URL\" required>\n\t\t\t\t\t\t        <select name=\"mode\" class=\"domains-choice\" required>\n            <option value=\"exact\">Exact URL<\/option>\n            <option value disabled>Path<\/option>\n            <option value disabled>Domain<\/option>\n            <option value=\"subdomains\" selected>Subdomains<\/option>\n        <\/select>\n\t\t                        <button type=\"submit\" class=\"button\">Check traffic<\/button>\n                    <\/div>\n                <\/form>\n            <\/div>\n        <\/div>\n\t\t\n<p data-pm-slice=\"1 1 []\">Here\u2019s an example:&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\"><img loading=\"lazy\" decoding=\"async\" width=\"1878\" height=\"1258\" class=\"wp-image-175554\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/screenshot-from-ahrefs-free-traffic-checker-.png\" alt=\"Screenshot from Ahrefs' free traffic checker. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/screenshot-from-ahrefs-free-traffic-checker-.png 1878w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/screenshot-from-ahrefs-free-traffic-checker--634x425.png 634w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/screenshot-from-ahrefs-free-traffic-checker--768x514.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/screenshot-from-ahrefs-free-traffic-checker--1536x1029.png 1536w\" sizes=\"auto, (max-width: 1878px) 100vw, 1878px\"><\/p>\n<p>While this tool is great for a quick snapshot, there are other powerful ways to dig deeper into competitor analysis to spot trends, find content gaps, and boost your SEO and SEM game. Let\u2019s dive into these next methods.<\/p>\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175553-_rq4dys40xa80\"><\/a>How to analyze competitor organic search traffic<\/h2>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/organic-search\/\">Organic search traffic<\/a> refers to the clicks a website gets from search engines, excluding search ads.<\/p>\n\n\n\n<p>There\u2019s a lot you can tell about your competitors\u2019 organic traffic and a lot you can tell <em>from<\/em> it. Here are my favorite twelve use cases with detailed instructions.<\/p>\n\n\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Identify top organic competitors (and top performers)\" data-section=\"organic-competitors\"><a id=\"post-175553-_qs4h6vioktz9\"><\/a>\n\n\n\n<h3 class=\"wp-block-heading\">1. Identify top organic competitors (and top performers)<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Organic competitors are the sites that compete with you for the same organic keywords in search engines.<\/p>\n\n\n\n<p>Typically, you\u2019ll have more organic competitors than your regular direct business competitors. For example, a 3D printer manufacturer may be competing for a fair share of keywords with a 3D printing magazine \u2014 completely different businesses, same keywords.<\/p>\n\n\n\n<p>By rounding up your top organic competitors, you gain a bigger pool of keyword ideas you can potentially target. Much bigger than if you\u2019d just take into account your direct competitors.<\/p>\n\n\n\n<p>Here\u2019s how to identify all organic competitors.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open <a href=\"https:\/\/ahrefs.com\/site-explorer\"><strong>Ahrefs\u2019<\/strong> <strong>Site Explorer<\/strong><\/a> and enter your domain.<\/li>\n\n\n\n<li>Go to the <strong>Organic competitors <\/strong>report.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1198\" class=\"wp-image-175555\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-competitors-report-.jpg\" alt=\"Organic competitors report. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-competitors-report-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-competitors-report--680x398.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-competitors-report--768x449.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-competitors-report--1536x899.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>From there, you can look at the common keywords to see where they outrank you or click on <strong>Competitor\u2019s keywords<\/strong> to see keywords you don\u2019t rank for, but they do (a.k.a. your content gap).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1122\" height=\"532\" class=\"wp-image-175556\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/top-competing-domains-report-showing-keyword-inter.png\" alt=\"Top competing domains report showing keyword intersect. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/top-competing-domains-report-showing-keyword-inter.png 1122w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/top-competing-domains-report-showing-keyword-inter-680x322.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/top-competing-domains-report-showing-keyword-inter-768x364.png 768w\" sizes=\"auto, (max-width: 1122px) 100vw, 1122px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. See which parts of the site attract the most traffic\" data-section=\"site-structure\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175553-_g3c1w8yjq77g\"><\/a>2. See which parts of the site attract the most traffic<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If your competitor is doing SEO, typically, their blog will attract most of their organic traffic. But this is not always the case. They may have found other ways of getting clicks from Google, like free tools or free resources, and you could do the&nbsp;same.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open <strong>Site Explorer<\/strong> and enter your competitor\u2019s domain.<\/li>\n\n\n\n<li>Go to the <strong>Site structure<\/strong> report.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"869\" class=\"wp-image-175557\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/site-structure-report-.png\" alt=\"Site structure report. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/site-structure-report-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/site-structure-report--680x289.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/site-structure-report--768x326.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/site-structure-report--1536x652.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>For example, someone analyzing our site could see that our free writing tools get more organic traffic than years of writing on the&nbsp;blog.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1156\" height=\"516\" class=\"wp-image-175558\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/free-writing-tools-get-more-organic-traffic-than-y.png\" alt=\"Free writing tools get more organic traffic than years of writing on the blog. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/free-writing-tools-get-more-organic-traffic-than-y.png 1156w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/free-writing-tools-get-more-organic-traffic-than-y-680x304.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/free-writing-tools-get-more-organic-traffic-than-y-768x343.png 768w\" sizes=\"auto, (max-width: 1156px) 100vw, 1156px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Analyze top-performing pages\" data-section=\"top-pages\">\n\n\n\n<h3 class=\"wp-block-heading\">3<a id=\"post-175553-_nwj4jqjge88h\"><\/a>. Analyze top-performing pages<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>To see your competitor\u2019s top-performing pages:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <strong>Site Explorer<\/strong> and enter your competitor\u2019s domain.<\/li>\n\n\n\n<li>Go to the <strong>Top pages<\/strong> report.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1638\" height=\"1166\" class=\"wp-image-175559\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/top-pages-report-.jpg\" alt=\"Top pages report.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/top-pages-report-.jpg 1638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/top-pages-report--597x425.jpg 597w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/top-pages-report--768x547.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/top-pages-report--1536x1093.jpg 1536w\" sizes=\"auto, (max-width: 1638px) 100vw, 1638px\"><\/figure>\n\n\n\n<p>The first use case here is targeting the same keywords as their top pages to channel some of that traffic your&nbsp;way.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1022\" class=\"wp-image-175560\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/top-keyword-column-in-top-pages-report-.jpg\" alt=\"Top keyword column in Top pages report. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/top-keyword-column-in-top-pages-report-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/top-keyword-column-in-top-pages-report--680x339.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/top-keyword-column-in-top-pages-report--768x383.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/top-keyword-column-in-top-pages-report--1536x767.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/top-keyword-column-in-top-pages-report--400x200.jpg 400w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>There\u2019s more. You can use the report to see which pages contributed to an uptrend or downtrend in your competitor\u2019s traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1141\" class=\"wp-image-175561\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/analyzing-changes-in-traffic-with-the-top-pages-re.png\" alt=\"Analyzing changes in traffic with the Top pages report. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/analyzing-changes-in-traffic-with-the-top-pages-re.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/analyzing-changes-in-traffic-with-the-top-pages-re-680x379.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/analyzing-changes-in-traffic-with-the-top-pages-re-768x428.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/analyzing-changes-in-traffic-with-the-top-pages-re-1536x856.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Or, focus on top-performing pages and use the <strong>Compare pages<\/strong> view to see when those pages started to pick up traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1047\" class=\"wp-image-175562\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/comparing-pages-in-top-pages-report-.jpg\" alt=\"Comparing pages in Top pages report.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/comparing-pages-in-top-pages-report-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/comparing-pages-in-top-pages-report--680x348.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/comparing-pages-in-top-pages-report--768x393.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/comparing-pages-in-top-pages-report--1536x785.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Now to see what the competitors did to improve the pages, click on the caret next to the page and click <strong>Inspect<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1330\" height=\"834\" class=\"wp-image-175563\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/accessing-the-inspect-tool-contextually-.png\" alt=\"Accessing the Inspect tool contextually.  \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/accessing-the-inspect-tool-contextually-.png 1330w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/accessing-the-inspect-tool-contextually--678x425.png 678w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/accessing-the-inspect-tool-contextually--768x482.png 768w\" sizes=\"auto, (max-width: 1330px) 100vw, 1330px\"><\/figure>\n\n\n\n<p>Then choose the date on the calendar and view changes made to the text in that&nbsp;time.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1930\" height=\"838\" class=\"wp-image-175564\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/calendar-tool-in-ahrefs-.png\" alt=\"Calendar tool in Ahrefs. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/calendar-tool-in-ahrefs-.png 1930w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/calendar-tool-in-ahrefs--680x295.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/calendar-tool-in-ahrefs--768x333.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/calendar-tool-in-ahrefs--1536x667.png 1536w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Browse through keywords to find traffic opportunities\" data-section=\"keyword-opportunities\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175553-_sck7b2llmrnr\"><\/a>4. Browse through keywords to find traffic opportunities<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you\u2019re already doing SEO or considering it, seeing a list of your competitors\u2019 keywords is almost like they\u2019ve shared their keyword research with&nbsp;you.<\/p>\n\n\n\n<p>You can use keyword data to&nbsp;find:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top-performing keywords and \u201csteal\u201d some of their website traffic with your own content.<\/li>\n\n\n\n<li>Top-performing keywords in specific countries.<\/li>\n\n\n\n<li>Keywords with specific terms to find content ideas around certain topics or phrases.<\/li>\n\n\n\n<li>Low-difficulty keywords (typically, faster to&nbsp;rank).<\/li>\n<\/ul>\n\n\n\n<p>To see your competitors\u2019 keywords:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <strong>Site Explorer<\/strong> and enter your competitor\u2019s domain.<\/li>\n\n\n\n<li>Go to the <strong>Organic keywords<\/strong> report.<\/li>\n\n\n\n<li>Use the filters to find what you need. For instance, use the KD filter to find low-competition keywords.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1676\" height=\"1098\" class=\"wp-image-175565\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-keywords-report-in-ahrefs-.jpg\" alt=\"Organic keywords report in Ahrefs. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-keywords-report-in-ahrefs-.jpg 1676w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-keywords-report-in-ahrefs--649x425.jpg 649w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-keywords-report-in-ahrefs--768x503.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-keywords-report-in-ahrefs--1536x1006.jpg 1536w\" sizes=\"auto, (max-width: 1676px) 100vw, 1676px\"><\/figure>\n\n\n\n<p>For example, you can track the ranking history of your competitor\u2019s top traffic-generating keywords. If you see sudden spikes, it likely means they\u2019ve updated the content to <a href=\"https:\/\/ahrefs.com\/blog\/seo-tips\/\">increase ranking<\/a>. By using the calendar feature mentioned above, you can learn how they did&nbsp;it.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1058\" class=\"wp-image-175566\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/serp-history-.png\" alt=\"SERP history. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/serp-history-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/serp-history--680x351.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/serp-history--768x397.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/serp-history--1536x794.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Find keywords that bring traffic to your competitors but not you\" data-section=\"competitor-keywords\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175553-_ld2caufv85rs\"><\/a>5. Find keywords that bring traffic to your competitors but not&nbsp;you<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>One of the best ways to find organic traffic you\u2019re potentially missing out on is to do a <a href=\"https:\/\/ahrefs.com\/blog\/content-gap-analysis\/\">content gap analysis<\/a>. In SEO, it means identifying the keywords that your competitors rank for, but you don\u2019t. Some of those keywords can make perfect topics for you to&nbsp;cover.<\/p>\n\n\n\n<p>In Ahefs, you can do a content gap analysis automatically:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <strong>Ahrefs\u2019<\/strong> <strong>Competitive Analysis<\/strong> tool.<\/li>\n\n\n\n<li>Enter your domain in the <strong>Target<\/strong> section.<\/li>\n\n\n\n<li>Enter your competitors\u2019 domains in the <strong>Competitors<\/strong> section.<\/li>\n\n\n\n<li>Hit \u201cCompare\u201d.<\/li>\n\n\n\n<li>Click the <strong>Content Gap<\/strong> report.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1178\" height=\"880\" class=\"wp-image-175567\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-competitive-analysis-tool-.png\" alt=\"Ahrefs' Competitive Analysis tool.\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-competitive-analysis-tool-.png 1178w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-competitive-analysis-tool--569x425.png 569w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-competitive-analysis-tool--768x574.png 768w\" sizes=\"auto, (max-width: 1178px) 100vw, 1178px\"><\/figure>\n\n\n\n<p>Toggle <strong>Main positions<\/strong> to exclude your competitors\u2019 rankings in SERP features like \u201cTop stories\u201d and \u201cImage packs.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1758\" height=\"272\" class=\"wp-image-175568\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/toggling-the-main-positions-only-feature-.png\" alt=\"Toggling the &quot;Main positions only&quot; feature.\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/toggling-the-main-positions-only-feature-.png 1758w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/toggling-the-main-positions-only-feature--680x105.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/toggling-the-main-positions-only-feature--768x119.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/toggling-the-main-positions-only-feature--1536x238.png 1536w\" sizes=\"auto, (max-width: 1758px) 100vw, 1758px\"><\/figure>\n\n\n\n<p>Now, look through the report and identify relevant keywords for your site. The volume column will show you which keywords are likely to generate the most traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1848\" height=\"628\" class=\"wp-image-175569\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/more-than-60000-potential-keyword-opportunities-v.png\" alt=\"More than 60,000 potential keyword opportunities via Ahrefs' Content Gap report.\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/more-than-60000-potential-keyword-opportunities-v.png 1848w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/more-than-60000-potential-keyword-opportunities-v-680x231.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/more-than-60000-potential-keyword-opportunities-v-768x261.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/more-than-60000-potential-keyword-opportunities-v-1536x522.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/more-than-60000-potential-keyword-opportunities-v-650x220.png 650w\" sizes=\"auto, (max-width: 1848px) 100vw, 1848px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Analyze short and long-term traffic performance\" data-section=\"short-and-long-term\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175553-_cnq3l6hi09cn\"><\/a>6. Analyze short- and long-term traffic performance<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Short-term organic traffic performance can inform you of the latest developments in your competitors\u2019 rankings (say, within the last 24 hours to a couple of&nbsp;weeks).<\/p>\n\n\n\n<p>For example, you can observe the impact of the latest Google Update on their site, see how much website traffic they gained or lost last month, or check if any of their newly launched pages are already picking up traffic.<\/p>\n\n\n\n<p>To see short-term organic traffic performance:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <strong>Site Explorer<\/strong> and enter your competitor\u2019s domain.<\/li>\n\n\n\n<li>In the <strong>Overview<\/strong> report, choose a timeframe in the Changes mode.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1898\" height=\"912\" class=\"wp-image-175570\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/choosing-a-short-term-data-timeframe-in-overview-r.png\" alt=\"Choosing a short-term data timeframe in Overview report. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/choosing-a-short-term-data-timeframe-in-overview-r.png 1898w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/choosing-a-short-term-data-timeframe-in-overview-r-680x327.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/choosing-a-short-term-data-timeframe-in-overview-r-768x369.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/choosing-a-short-term-data-timeframe-in-overview-r-1536x738.png 1536w\" sizes=\"auto, (max-width: 1898px) 100vw, 1898px\"><\/figure>\n\n\n\n<p>This will adjust the top-level metrics and traffic by location panel and show you the changes over the specified period.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"256\" class=\"wp-image-175571\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175553-18.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175553-18.png 712w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175553-18-680x244.png 680w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\"><\/figure>\n\n\n\n<p>You can go as deep as day-to-day traffic changes \u2014 a very helpful thing if you want to see Google\u2019s update impact on your competitors\u2019 traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1402\" class=\"wp-image-175572\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/traffic-performance-graph-showing-exact-day-of-a-g.jpg\" alt=\"Traffic performance graph showing exact day of a Google update. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/traffic-performance-graph-showing-exact-day-of-a-g.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/traffic-performance-graph-showing-exact-day-of-a-g-606x425.jpg 606w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/traffic-performance-graph-showing-exact-day-of-a-g-768x539.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/traffic-performance-graph-showing-exact-day-of-a-g-1536x1077.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Date comparison is available in multiple tools and reports across Ahrefs.<\/p>\n\n\n\n<p>As for long-term traffic performance, this allows to set a traffic goal to match or overtake your competitor\u2019s traffic, and plan your budget based on competitor\u2019s performance. You can also use it to <a href=\"https:\/\/ahrefs.com\/blog\/seo-forecasting\/\">forecast your competitors\u2019 traffic<\/a>.<\/p>\n\n\n\n<p>To see long-term traffic performance:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <strong>Site Explorer<\/strong> and enter your competitor\u2019s domain.<\/li>\n\n\n\n<li>Turn on the <strong>Years<\/strong> mode in the traffic graph.<\/li>\n\n\n\n<li>Adjust the time frame and export the data if needed.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2012\" height=\"1520\" class=\"wp-image-175573\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/choosing-a-long-term-data-timeframe-in-overview-re.jpg\" alt=\"Choosing a long-term data timeframe in Overview report. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/choosing-a-long-term-data-timeframe-in-overview-re.jpg 2012w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/choosing-a-long-term-data-timeframe-in-overview-re-563x425.jpg 563w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/choosing-a-long-term-data-timeframe-in-overview-re-768x580.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/choosing-a-long-term-data-timeframe-in-overview-re-1536x1160.jpg 1536w\" sizes=\"auto, (max-width: 2012px) 100vw, 2012px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Compare traffic from various competitors on one graph\" data-section=\"compare-competitors\">\n\n\n\n<h3 class=\"wp-block-heading\">7<a id=\"post-175553-_3hpxay2ro765\"><\/a>. Compare website traffic from various competitors on one&nbsp;graph<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Seeing multiple sites on one graph is useful if you want to identify the leader in your niche, compare website traffic to a few competitors simultaneously, and determine if you are catching up to the leader or if someone is catching up to&nbsp;you.<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <strong>Site Explorer<\/strong> and enter your domain.<\/li>\n\n\n\n<li>Add competitors using the <strong>Competitors<\/strong> tab.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2008\" height=\"1514\" class=\"wp-image-175574\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/zoho-desks-traffic-green-is-catching-up-to-inte.jpg\" alt=\"Zoho Desk's traffic (green) is catching up to Intercom (blue).\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/zoho-desks-traffic-green-is-catching-up-to-inte.jpg 2008w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/zoho-desks-traffic-green-is-catching-up-to-inte-564x425.jpg 564w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/zoho-desks-traffic-green-is-catching-up-to-inte-768x579.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/zoho-desks-traffic-green-is-catching-up-to-inte-1536x1158.jpg 1536w\" sizes=\"auto, (max-width: 2008px) 100vw, 2008px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Compare organic share of voice\" data-section=\"sov\">\n\n\n\n<h3 class=\"wp-block-heading\">8<a id=\"post-175553-_d2sfjv6m8ga4\"><\/a>. Compare organic share of&nbsp;voice<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/share-of-voice\/\">Organic share of voice (SOV)<\/a> is an SEO metric that shows how much traffic goes to your pages compared to competitors\u2019.<\/p>\n\n\n\n<p>In other words, if you want to see your overall organic search traffic share in the market, and eventually increase it, this is the metric you\u2019d want to&nbsp;use.<\/p>\n\n\n\n<p>SOV is based on tracked keywords, so you first need to add them to the tool. These can be keywords you target on your blog, your product pages, or even all of your important keywords together.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/rank-tracker\"><strong>Ahrefs\u2019 Rank Tracker<\/strong><\/a>.<\/li>\n\n\n\n<li>Start a <strong>New project<\/strong>.<\/li>\n\n\n\n<li>Select keywords to track. You can use the filters to refine the list suggested by the tool and add some keywords later on. Make sure to choose only important locations for your&nbsp;site.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1606\" height=\"1558\" class=\"wp-image-175575\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/adding-keywords-to-track-in-ahrefs-rank-tracker-.jpg\" alt=\"Adding keywords to track in Ahrefs Rank Tracker. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/adding-keywords-to-track-in-ahrefs-rank-tracker-.jpg 1606w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/adding-keywords-to-track-in-ahrefs-rank-tracker--438x425.jpg 438w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/adding-keywords-to-track-in-ahrefs-rank-tracker--768x745.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/adding-keywords-to-track-in-ahrefs-rank-tracker--1536x1490.jpg 1536w\" sizes=\"auto, (max-width: 1606px) 100vw, 1606px\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add competitors. You can add specific sites or choose from the ones suggested by the tool. Notice the keyword intersect \u2014 the higher the number, the \u201ccloser\u201d the competitor.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1992\" height=\"1216\" class=\"wp-image-175576\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/adding-competitors-to-analyze-in-rank-tracker-.jpg\" alt=\"Adding competitors to analyze in Rank Tracker. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/adding-competitors-to-analyze-in-rank-tracker-.jpg 1992w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/adding-competitors-to-analyze-in-rank-tracker--680x415.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/adding-competitors-to-analyze-in-rank-tracker--768x469.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/adding-competitors-to-analyze-in-rank-tracker--1536x938.jpg 1536w\" sizes=\"auto, (max-width: 1992px) 100vw, 1992px\"><\/figure>\n\n\n\n<p>Once you finish the set-up, you will be able to see and regularly track SOV in the <strong>Competitors Overview<\/strong> section in <strong>Rank Tracker<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1556\" height=\"778\" class=\"wp-image-175577\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/share-of-voice-metric-in-rank-tracker-.png\" alt=\"Share of voice metric in Rank Tracker. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/share-of-voice-metric-in-rank-tracker-.png 1556w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/share-of-voice-metric-in-rank-tracker--680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/share-of-voice-metric-in-rank-tracker--768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/share-of-voice-metric-in-rank-tracker--1536x768.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/share-of-voice-metric-in-rank-tracker--400x200.png 400w\" sizes=\"auto, (max-width: 1556px) 100vw, 1556px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Find pages sending traffic to your competitors\" data-section=\"traffic-referrers\">\n\n\n\n<h3 class=\"wp-block-heading\">9<a id=\"post-175553-_yn5533g73535\"><\/a>. Find pages sending traffic to your competitors<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>One way your competitors could be getting traffic is through links from other sites (a.k.a. referral traffic).<\/p>\n\n\n\n<p>Knowing who links to your competitors allows you to pursue the same or similar links, which can help you not only get more referral traffic but also boost your SEO and increase your brand awareness.<\/p>\n\n\n\n<p>To find pages with a high probability of sending traffic to your competitors, look for backlinks from pages with significant organic traffic. Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <strong>Site Explorer<\/strong> and enter your competitor\u2019s domain.<\/li>\n\n\n\n<li>Open <strong>Backlinks<\/strong> report. Pages with the most traffic will be displayed on top by default.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1730\" height=\"966\" class=\"wp-image-175578\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlinks-report-in-ahrefs-.jpg\" alt=\"Backlinks report in Ahrefs. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlinks-report-in-ahrefs-.jpg 1730w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlinks-report-in-ahrefs--680x380.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlinks-report-in-ahrefs--768x429.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/backlinks-report-in-ahrefs--1536x858.jpg 1536w\" sizes=\"auto, (max-width: 1730px) 100vw, 1730px\"><\/figure>\n\n\n\n<p>From there<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">, you can use the&nbsp;<strong>Referring page title<\/strong> filter to see only reviews or rankings where you could be listed. Simply add words like \u201cvs, review, tool, tools, top\u201d&nbsp;<\/span>to identify these&nbsp;pages.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1730\" height=\"826\" class=\"wp-image-175579\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/using-the-referring-page-title-filter-to-see-only.png\" alt=\"Using the referring page title filter to see only reviews or rankings where you could be listed, too.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/using-the-referring-page-title-filter-to-see-only.png 1730w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/using-the-referring-page-title-filter-to-see-only-680x325.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/using-the-referring-page-title-filter-to-see-only-768x367.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/using-the-referring-page-title-filter-to-see-only-1536x733.png 1536w\" sizes=\"auto, (max-width: 1730px) 100vw, 1730px\"><\/figure>\n\n\n\n<p>Here\u2019s an example of such a&nbsp;page:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1924\" height=\"314\" class=\"wp-image-175580\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175553-27.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175553-27.png 1924w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175553-27-680x111.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175553-27-768x125.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175553-27-1536x251.png 1536w\" sizes=\"auto, (max-width: 1924px) 100vw, 1924px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Track traffic for multiple competitors at once\" data-section=\"competitor-portfolio\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175553-_8ly2i1s96gbd\"><\/a>10. Track traffic for multiple competitors at&nbsp;once<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Another way to analyze your competitors\u2019 traffic is to treat them as one entity. This allows you&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Benchmark your site traffic trend to your competitors as a market segment.<\/li>\n\n\n\n<li>Identify broader industry trends and seasonal patterns in traffic.<\/li>\n\n\n\n<li>Assess the collective impact of major events, such as changes in search engine algorithms or economic shifts.<\/li>\n\n\n\n<li>Monitor the overall health and growth rate of your industry.<\/li>\n<\/ul>\n\n\n\n<p>For this, use the <strong>Portfolios<\/strong> feature in Ahrefs. The image below shows aggregated data for four sites, including organic traffic and paid traffic (from Google Search Ads).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"378\" class=\"wp-image-175581\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-portfolio-of-sites-.png\" alt=\"Example portfolio of sites. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-portfolio-of-sites-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-portfolio-of-sites--680x126.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-portfolio-of-sites--768x142.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-portfolio-of-sites--1536x284.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Here\u2019s how to set it&nbsp;up:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dashboard<\/strong> and click <strong>Create &gt; Portfolio.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1496\" height=\"780\" class=\"wp-image-175582\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-create-a-new-portfolio-.png\" alt=\"How to create a new portfolio.  \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-create-a-new-portfolio-.png 1496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-create-a-new-portfolio--680x355.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-create-a-new-portfolio--768x400.png 768w\" sizes=\"auto, (max-width: 1496px) 100vw, 1496px\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fill in the URLs you want to track. Note the URL mode selector. Use \u201cDomain\u201d to track the entire domain with subdomains, \u201cPath\u201d for folders, and \u201cExact URL\u201d for single pages.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1062\" height=\"1098\" class=\"wp-image-175583\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/filling-details-of-a-site-portfolio-.png\" alt=\"Filling details of a site portfolio. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/filling-details-of-a-site-portfolio-.png 1062w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/filling-details-of-a-site-portfolio--411x425.png 411w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/filling-details-of-a-site-portfolio--768x794.png 768w\" sizes=\"auto, (max-width: 1062px) 100vw, 1062px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n<h2 class=\"wp-block-heading\">How to analyze competitor paid search traffic<\/h2>\n\n\n\n<p>Paid search traffic refers to the clicks a site gets from search ads on search engine result pages. Here\u2019s how to check your competitors\u2019s paid search traffic and how to use that knowledge to your advantage.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. See which keywords, ads, and landing pages bring paid traffic\" data-section=\"paid-traffic\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175553-_yz45tijalbq1\"><\/a>11. See which keywords, ads, and landing pages bring paid traffic<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you\u2019re running search ads, checking out your competitors\u2019 paid keywords can give you ready-made keyword research. This lets you see which keywords are working for them and helps you fine-tune your own ad strategy to target those high-performing keywords.<\/p>\n\n\n\n<p>What\u2019s more, you can reveal paid search <a href=\"https:\/\/ahrefs.com\/blog\/search-engine-marketing\/#sem-best-practices-and-tips\">data Google Keyword Planner hides by default<\/a>: search volume for a <em>particular<\/em> keyword instead of a search volume <em>range<\/em> for a <em>group <\/em>of keywords.<\/p>\n\n\n\n<p>And even if you\u2019re not investing in ads, this info can still be super useful. This usually means that these keywords are important to your competitors because they know that these keywords bring in customers. Chances are, these keywords could be important for your business, too.<\/p>\n\n\n\n<p>To find your competitors\u2019 paid keywords:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <strong>Site Explorer<\/strong> and enter your competitor\u2019s domain.<\/li>\n\n\n\n<li>Open <strong>Paid keywords<\/strong> report.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"795\" class=\"wp-image-175584\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/paid-keywords-report-in-intercom-.jpg\" alt=\"Paid keywords report in Intercom. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/paid-keywords-report-in-intercom-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/paid-keywords-report-in-intercom--680x264.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/paid-keywords-report-in-intercom--768x298.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/paid-keywords-report-in-intercom--1536x596.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>From here, you can use filters to find keywords that meet your CPC, traffic, or relevance criteria and sort the data to see the keywords which bring the most traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"651\" class=\"wp-image-175585\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/filters-in-paid-keywords-report-.png\" alt=\"Filters in paid keywords report. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/filters-in-paid-keywords-report-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/filters-in-paid-keywords-report--680x216.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/filters-in-paid-keywords-report--768x244.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/filters-in-paid-keywords-report--1536x488.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Notice the <strong>Paid\/organic<\/strong> traffic share bar. If you see both blue and yellow color, that means your competitor has invested in the keyword twice (through content and ads) and is trying to get as much SERP real estate as possible \u2014 consider pursuing these keywords as&nbsp;well.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1064\" height=\"306\" class=\"wp-image-175586\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/paid-traffic-organic-traffic-share-.png\" alt=\"Paid traffic\/organic traffic share. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/paid-traffic-organic-traffic-share-.png 1064w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/paid-traffic-organic-traffic-share--680x196.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/paid-traffic-organic-traffic-share--768x221.png 768w\" sizes=\"auto, (max-width: 1064px) 100vw, 1064px\"><\/figure>\n\n\n\n<p>Another way to gauge a keyword\u2019s importance is to look at its ad position history. A long and consistent history suggests it\u2019s likely a valuable \u2018money\u2019 keyword, while a short history might indicate your competitor is just experimenting with&nbsp;it.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"674\" class=\"wp-image-175587\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ad-history-report-.png\" alt=\"Ad history report. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ad-history-report-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ad-history-report--680x224.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ad-history-report--768x253.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ad-history-report--1536x506.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Want to check out their ad copy and landing pages? Head to the <strong>Ads<\/strong> report. You can set the location where your competitor runs their ads and see the landing pages and keywords associated with each&nbsp;ad.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1268\" class=\"wp-image-175588\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ads-report-in-ahrefs-.jpg\" alt=\"Ads report in Ahrefs. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ads-report-in-ahrefs-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ads-report-in-ahrefs--680x421.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ads-report-in-ahrefs--768x476.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ads-report-in-ahrefs--1536x951.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Get an estimation of their daily, weekly, and monthly ad spend\" data-section=\"ad-spend\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175553-_w62rhtvq5bt3\"><\/a>12. Get an estimation of their daily, weekly, and monthly ad&nbsp;spend<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Interested to see how much your competitors spend to get all of that paid traffic?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <strong>Site Explorer. <\/strong><\/li>\n\n\n\n<li>Enter your competitor\u2019s domain.<\/li>\n\n\n\n<li>Open <strong>Paid pages <\/strong>report.<\/li>\n\n\n\n<li>Set the preferred location to see the budget per country (leave it set to all locations to see the total ad&nbsp;spend).<\/li>\n\n\n\n<li>Set the <strong>Performance<\/strong> report to <strong>Paid traffic<\/strong> cost set and adjust the timeframe.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1146\" class=\"wp-image-175589\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/paid-pages-report-in-ahrefs-.jpg\" alt=\"Paid pages report in Ahrefs. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/paid-pages-report-in-ahrefs-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/paid-pages-report-in-ahrefs--680x381.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/paid-pages-report-in-ahrefs--768x430.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/paid-pages-report-in-ahrefs--1536x860.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Use this data to set a benchmark for traffic performance relative to ad spend and to negotiate the budget for your campaigns.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n<p>If this all sounds like too much manual work, try the <a href=\"https:\/\/ahrefs.com\/report-builder\">Report Builder<\/a>. It allows you to create a competitive analysis dashboard with daily data without juggling multiple tools to find the same things repeatedly. You can also share the dashboard with your teammates directly in Ahrefs and generate a PDF report for your boss or client.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-186994\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-report-builder-competitor-analysis.jpg\" alt=\"Report builder in Ahrefs - for competitor analysis on autopilot  \" width=\"2970\" height=\"1554\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-report-builder-competitor-analysis.jpg 2970w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-report-builder-competitor-analysis-680x356.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-report-builder-competitor-analysis-768x402.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-report-builder-competitor-analysis-1536x804.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-report-builder-competitor-analysis-2048x1072.jpg 2048w\" sizes=\"auto, (max-width: 2970px) 100vw, 2970px\"><\/p>\n\n\n\n<\/div><\/div>\n<h2 class=\"wp-block-heading\"><a id=\"post-175553-_hfqqmqwgdo77\"><\/a>How to analyze other traffic sources<\/h2>\n\n\n\n<p>If you\u2019re interested in the overall competitor traffic performance, here\u2019s where to&nbsp;look.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Get a sense of the overall traffic (and compare it to yours)\" data-section=\"total-traffic\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175553-_eina5hutwfqv\"><\/a>13. Get a sense of the overall competitor traffic (and compare it to&nbsp;yours)<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>To get a quick answer to how much traffic your competitors get overall (from all traffic sources), you can get that information for free with Similarweb.<\/p>\n\n\n\n<p>Once you set up a free account, simply go to <strong>Website analysis<\/strong> &gt; <strong>Website performance<\/strong> report.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1034\" class=\"wp-image-175590\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/website-performance-report-in-similarweb-.jpg\" alt=\"Website performance report in Similarweb. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/website-performance-report-in-similarweb-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/website-performance-report-in-similarweb--680x343.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/website-performance-report-in-similarweb--768x388.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/website-performance-report-in-similarweb--1536x776.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Arguably, the best way to use Similarweb is in comparison mode. This approach ensures that the data is directionally accurate: whether the data is overestimated or underestimated, it is consistently so across all sites. By comparing your traffic with your competitors, you can identify the relative differences that set you&nbsp;apart.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1341\" class=\"wp-image-175591\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/comparing-websites-in-similarweb-.png\" alt=\"Comparing websites in Similarweb. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/comparing-websites-in-similarweb-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/comparing-websites-in-similarweb--649x425.png 649w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/comparing-websites-in-similarweb--768x503.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/comparing-websites-in-similarweb--1536x1006.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"14. Gain an understanding of audience demographics and interests\" data-section=\"audience-demographics\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175553-_vqc4eohx4yvy\"><\/a>14. Gain an understanding of audience demographics and interests<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Similarweb is not the only tool with general traffic insights. Another one is <a href=\"https:\/\/sparktoro.com\/\">Sparktoro<\/a>, an audience research tool.<\/p>\n\n\n\n<p>What\u2019s great about Sparktoro is that its data and functionality revolve around the users behind the clicks. So you can use Similarweb to understand how popular the site is and then Sparktoro to get to know the people who visit it. Take that data and use it for persona development, fine-tuning your messaging, and looking up influencers to partner with or sites to advertise on.<\/p>\n\n\n\n<p>Simply set up an account at Sparktoro and type your competitor\u2019s domain in the search bar. Make sure the \u201cVisit the website\u201d mode is&nbsp;on.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1270\" class=\"wp-image-175592\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/overview-report-in-sparktoro-.jpg\" alt=\"Overview report in Sparktoro. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/overview-report-in-sparktoro-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/overview-report-in-sparktoro--680x422.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/overview-report-in-sparktoro--768x476.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/overview-report-in-sparktoro--1536x953.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>From there, go&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social networks<\/strong>: scroll down a bit and see which social network the brand uses the most. This not only tells which social networks likely send the most traffic but also which proved to be the most engaging.<\/li>\n\n\n\n<li><strong>Demographics tab<\/strong>: see data like gender, age, geography, and interests. What\u2019s unique about this data is that it comes from social media profiles.<\/li>\n\n\n\n<li><strong>Social accounts tab<\/strong>: to see what social media accounts site visitors are likely to follow and engage with. This is a great source of potential influencers to work&nbsp;with.<\/li>\n\n\n\n<li><strong>YouTube channels, Reddit, and Podcast tabs<\/strong>: see where it\u2019s highly likely to meet your competitors\u2019 (and possibly yours) audience.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175553-_lgizuh7qualz\"><\/a>Where does the data come from? Is it accurate?<\/h2>\n\n\n\n<p>Depending on the tool, the data on your competitors will mostly come&nbsp;from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Web crawlers<\/strong>. Also known as spiders or bots. They are automated programs that browse the internet to gather information. For example, Ahrefs\u2019 crawler is called <a href=\"https:\/\/ahrefs.com\/robot\">AhrefsBot<\/a>, one of the most active ones around.<\/li>\n\n\n\n<li><strong>Clickstream data<\/strong>. Clickstream data refers to the recording of a user\u2019s online activity as they navigate through websites. This data is anonymized and aggregated.<\/li>\n\n\n\n<li><strong>Google Keyword Planner and Search Console<\/strong>. These tools provide valuable data on search engine performance and keyword usage. Also, this data is anonymized and aggregated.<\/li>\n\n\n\n<li><strong>Social media APIs<\/strong>. Some social media platforms allow third-party tools to access their&nbsp;data.<\/li>\n<\/ul>\n\n\n\n<p>This means that, in most cases, the data is estimated instead of actual data taken from your competitors and handed over to&nbsp;you.<\/p>\n\n\n\n<p>So, when it comes to the data\u2019s accuracy, you should expect a <a href=\"https:\/\/ahrefs.com\/blog\/accurate-search-volume\/\">blend of estimated accuracy and directional accuracy<\/a>. Despite best efforts, the data will be approximated and designed to give you an idea of relative performance because there\u2019s no other&nbsp;way.<\/p>\n\n\n\n<p>This also means that if you\u2019re interested in a particular type of traffic, say traffic from search engines, it\u2019s probably best to get a dedicated tool for that. You\u2019ll get access to bigger data sets and more capable functionality, allowing you to do&nbsp;more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175553-_la47gl32i19n\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>Want to go even deeper into competitor analysis? Check out our other guides to go beyond traffic data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-competitor-analysis\/\">How to Do an SEO Competitor Analysis<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/competitive-analysis-guide\/\">Competitive Analysis: The Lean Guide (With Template)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/competitive-intelligence\/\">The No-Nonsense Guide to Competitive Intelligence<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/competitor-analysis-tools\/\">8 Handpicked Competitive Intelligence Tools (With Use&nbsp;Cases)<\/a><\/li>\n<\/ul>\n\n\n\n<p>Got questions or comments? Let me know on <a href=\"https:\/\/twitter.com\/home\">X<\/a> or <a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz-38154b67\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The easiest way to quickly check out your competitor\u2019s website traffic is by using Ahrefs\u2019 free Website Traffic Checker. Just plug in a domain or URL, and in seconds you\u2019ll see important details like traffic volume, their top-performing pages and<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[412],"class_list":["post-175553","post","type-post","status-publish","format-standard","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>15 Smart Ways to Check Competitor Website Traffic<\/title>\n<meta name=\"description\" content=\"Discover any company&#039;s search traffic, paid traffic, top pages, best keywords, you name it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/competitor-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Smart Ways to Check Competitor Website Traffic\" \/>\n<meta property=\"og:description\" content=\"Discover any company&#039;s search traffic, paid traffic, top pages, best keywords, you name it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/competitor-traffic\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-29T15:59:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-10T11:48:10+00:00\" \/>\n<meta property=\"og:image\" 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