{"id":174842,"date":"2024-05-13T08:25:23","date_gmt":"2024-05-13T13:25:23","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=174842"},"modified":"2024-05-13T08:25:26","modified_gmt":"2024-05-13T13:25:26","slug":"google-search-statistics","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/google-search-statistics\/","title":{"rendered":"56 Google Search Statistics to Bookmark for&nbsp;2024"},"content":{"rendered":"\n<div class=\"intro-txt\">If you\u2019re curious about the state of Google search in 2024, look no further.<\/div>\n\n\n\n<p>Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends.<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Top Google search statistics\" data-section=\"top-google-search-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-174842-_r1c0c95otinm\"><\/a>Top Google search statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Google has a web index of \u201cabout 400 billion documents\u201d. (<a href=\"https:\/\/thecapitolforum.com\/wp-content\/uploads\/2023\/10\/101823-USA-v-Google-PM.pdf\">The Capitol Forum<\/a>)<\/li>\n\n\n\n<li>Google\u2019s search index is over 100 million gigabytes in size. (<a href=\"https:\/\/www.google.com\/search\/howsearchworks\/how-search-works\/organizing-information\/\">Google<\/a>)<\/li>\n\n\n\n<li>There are an estimated 3.5 billion searches on Google each day. (<a href=\"https:\/\/www.internetlivestats.com\/google-search-statistics\/\">Internet Live Stats<\/a>)<\/li>\n\n\n\n<li>61.5% of desktop searches and 34.4% of mobile searches result in no clicks. (<a href=\"https:\/\/sparktoro.com\/blog\/google-ctr-in-2018-paid-organic-no-click-searches\/\">SparkToro<\/a>)<br><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"410\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/js-desktop-clicks-google-2016-2018-1024x617-1-680x410.png\" alt=\"61.5% of desktop searches result in no clicks.\" class=\"wp-image-174851\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/js-desktop-clicks-google-2016-2018-1024x617-1-680x410.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/js-desktop-clicks-google-2016-2018-1024x617-1-768x463.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/js-desktop-clicks-google-2016-2018-1024x617-1.png 1024w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"><\/li>\n\n\n\n<li>15% of all Google searches have never been searched before. (<a href=\"https:\/\/twitter.com\/Google\/status\/1493681643290300425\">Google<\/a>)<\/li>\n\n\n\n<li>94.74% of keywords get 10 monthly searches or fewer. (<a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>The most searched keyword in the US and globally is \u201cYouTube,\u201d and youtube.com gets the most traffic from Google. (<a href=\"https:\/\/ahrefs.com\/blog\/top-google-searches\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>96.55% of all pages get zero search traffic from Google. (<a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>50-65% of all number-one spots are dominated by featured snippets. (<a href=\"https:\/\/www.authorityhacker.com\/million-serps-analyzed\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>Reddit is the most popular domain for product review queries. (<a href=\"https:\/\/detailed.com\/forum-serps\/\">Detailed<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Google search dominance statistics\" data-section=\"google-search-dominance-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-174842-_5orps1vr2kt3\"><\/a>Google search dominance statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<ol class=\"with-start wp-block-list\" start=\"11\">\n<li>Google is the most used search engine in the world, with a mobile market share of 95.32% and a desktop market share of 81.95%. (<a href=\"https:\/\/www.statista.com\/statistics\/216573\/worldwide-market-share-of-search-engines\/\">Statista<\/a>)<br><img loading=\"lazy\" decoding=\"async\" width=\"1493\" height=\"1193\" class=\"wp-image-174843\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/63-41-of-all-us-web-traffic-referrals-come-from-g.png\" alt=\"63.41% of all US web traffic referrals come from Google.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/63-41-of-all-us-web-traffic-referrals-come-from-g.png 1493w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/63-41-of-all-us-web-traffic-referrals-come-from-g-532x425.png 532w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/63-41-of-all-us-web-traffic-referrals-come-from-g-768x614.png 768w\" sizes=\"auto, (max-width: 1493px) 100vw, 1493px\"><\/li>\n\n\n\n<li>Google.com generated 84.2 billion visits a month in 2023. (<a href=\"https:\/\/www.statista.com\/statistics\/268252\/web-visitor-traffic-to-googlecom\/\">Statista<\/a>)<\/li>\n\n\n\n<li>Google generated $307.4 billion in revenue in 2023. (<a href=\"https:\/\/abc.xyz\/assets\/95\/eb\/9cef90184e09bac553796896c633\/2023q4-alphabet-earnings-release.pdf\">Alphabet Investor Relations<\/a>)<\/li>\n\n\n\n<li>63.41% of all US web traffic referrals come from Google. (<a href=\"https:\/\/sparktoro.com\/blog\/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparktoro\/\">SparkToro<\/a>)<\/li>\n\n\n\n<li>92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (<a href=\"https:\/\/sparktoro.com\/blog\/2018-search-market-share-myths-vs-realities-of-google-bing-amazon-facebook-duckduckgo-more\/\">SparkToro<\/a>)<\/li>\n\n\n\n<li>Only 49% of Gen Z women use Google as their search engine. The rest use TikTok. (<a href=\"https:\/\/searchengineland.com\/gen-z-tiktok-google-search-survey-431345\">Search Engine Land<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Local and mobile search statistics\" data-section=\"local-and-mobile-search-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-174842-_2wyl65xgc8w1\"><\/a>Local and mobile search statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<ol class=\"with-start wp-block-list\" start=\"17\">\n<li>58.67% of all website traffic worldwide comes from mobile phones. (<a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\">Statista<\/a>)<\/li>\n\n\n\n<li>57% of local search queries are submitted using a mobile device or tablet. (<a href=\"https:\/\/www.reviewtrackers.com\/reports\/local-search\/\">ReviewTrackers<\/a>)<br><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" class=\"wp-image-174844\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/57-of-local-search-queries-are-submitted-using-a.png\" alt=\"57% of local search queries are submitted using a mobile device or tablet. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/57-of-local-search-queries-are-submitted-using-a.png 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/57-of-local-search-queries-are-submitted-using-a-638x425.png 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/57-of-local-search-queries-are-submitted-using-a-768x512.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/li>\n\n\n\n<li>51% of smartphone users have discovered a new company or product when conducting a search on their smartphones. (<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/being-there-micromoments-especially-mobile\/\">Think With Google<\/a>)<\/li>\n\n\n\n<li>54% of smartphone users search for business hours, and 53% search for directions to local stores. (<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/how-advertisers-can-extend-their-relevance-with-search-download\/\">Think With Google<\/a>)<\/li>\n\n\n\n<li>18% of local searches on smartphones lead to a purchase within a day vs. 7% of non-local searches. (<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/how-advertisers-can-extend-their-relevance-with-search-download\/\">Think With Google<\/a>)<\/li>\n\n\n\n<li>56% of in-store shoppers used their smartphones to shop or research items while they were in-store. (<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/in-store-smartphone-research-statistics\/\">Think With Google<\/a>)<\/li>\n\n\n\n<li>60% of smartphone users have contacted a business directly using the search results (e.g., \u201cclick to call\u201d option). (<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/smartphone-user-search-behavior-statistics\/\">Think With Google<\/a>)<\/li>\n\n\n\n<li>63.6% of consumers say they are likely to check reviews on Google before visiting a business location. (<a href=\"https:\/\/www.reviewtrackers.com\/reports\/local-search\/\">ReviewTrackers<\/a>)<\/li>\n\n\n\n<li>88% of consumers would use a business that replies to all of its reviews. (<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">BrightLocal<\/a>)<\/li>\n\n\n\n<li>Customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps. (<a href=\"https:\/\/support.google.com\/business\/answer\/10515606?hl=en\">Google<\/a>)<\/li>\n\n\n\n<li>Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile. (<a href=\"https:\/\/support.google.com\/business\/answer\/10515606?hl=en\">Google<\/a>)<\/li>\n\n\n\n<li>76% of people who search on their smartphones for something nearby visit a business within a day. (<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/mobile-search-trends-consumers-to-stores\/\">Think With Google<\/a>)<\/li>\n\n\n\n<li>28% of searches for something nearby result in a purchase. (<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/mobile-search-trends-consumers-to-stores\/\">Think With Google<\/a>)<\/li>\n\n\n\n<li>Mobile searches for \u201cstore open near me\u201d (such as, \u201cgrocery store open near me\u201d have grown by over 250% in the last two years. (<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-search-data-for-stores-open-near-me\/\">Think With Google<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Google image search statistics\" data-section=\"google-image-search-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-174842-_vxfybvab7q64\"><\/a>Google image search statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<ol class=\"with-start wp-block-list\" start=\"31\">\n<li>People use Google Lens for 12 billion visual searches a month. (<a href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\">Google<\/a>)<\/li>\n\n\n\n<li>50% of online shoppers say images helped them decide what to buy. (<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/online-shopping-image-statistics\/\">Think With Google<\/a>)<\/li>\n\n\n\n<li>There are an estimated 136 billion indexed images on Google Image Search. (<a href=\"https:\/\/photutorial.com\/photos-statistics\/\">Photutorial<\/a>)<\/li>\n\n\n\n<li>15.8% of Google SERPs show images. (<a href=\"https:\/\/moz.com\/mozcast\">Moz<\/a>)<\/li>\n\n\n\n<li>People click on 3D images almost 50% more than static ones. (<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/search-on-updates\/\">Google<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Google Discover statistics\" data-section=\"google-discover-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-174842-_rjrkvres861d\"><\/a>Google Discover statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<ol class=\"with-start wp-block-list\" start=\"36\">\n<li>More than 800 million people use Google Discover monthly to stay updated on their interests. (<a href=\"https:\/\/blog.google\/products\/search\/introducing-google-discover\/\">Google<\/a>)<\/li>\n\n\n\n<li>46% of Google Discover URLs are news sites, 44% e-commerce, 7% entertainment, and 2% travel. (<a href=\"https:\/\/www.searchenginejournal.com\/google-discover\/361142\/\">Search Engine Journal<\/a>)<\/li>\n\n\n\n<li>Even though news sites accounted for under 50% of Google Discover URLs, they received 99% of Discover clicks. (<a href=\"https:\/\/www.searchenginejournal.com\/google-discover\/361142\/\">Search Engine Journal<\/a>)<br><img loading=\"lazy\" decoding=\"async\" width=\"1238\" height=\"702\" class=\"wp-image-174845\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/even-though-news-sites-accounted-for-under-50-of.jpg\" alt=\"Even though news sites accounted for under 50% of Google Discover URLs, they received 99% of Discover clicks.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/even-though-news-sites-accounted-for-under-50-of.jpg 1238w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/even-though-news-sites-accounted-for-under-50-of-680x386.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/even-though-news-sites-accounted-for-under-50-of-768x435.jpg 768w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\"><\/li>\n\n\n\n<li>Most Google Discover URLs only receive traffic for three to four days, with most of that traffic occurring one to two days after publishing. (<a href=\"https:\/\/www.searchenginejournal.com\/google-discover\/361142\/\">Search Engine Journal<\/a>)<\/li>\n\n\n\n<li>The clickthrough rate (CTR) for Google Discover is 11%. (<a href=\"https:\/\/www.searchenginejournal.com\/google-discover\/361142\/\">Search Engine Journal<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Google Ads statistics\" data-section=\"google-ads-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-174842-_iqj3ssczut2c\"><\/a>Google Ads statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<ol class=\"with-start wp-block-list\" start=\"41\">\n<li>91.45% of search volumes in Google Ads Keyword Planner are overestimates. (<a href=\"https:\/\/ahrefs.com\/blog\/gsc-gkp-search-volume-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>For every $1 a business spends on Google Ads, they receive $8 in profit through Google Search and Ads. (<a href=\"https:\/\/economicimpact.google\/methodology\">Google<\/a>)<\/li>\n\n\n\n<li>Google removed 5.5 billion ads, suspended 12.7 million advertiser accounts, restricted over 6.9 billion ads, and restricted ads from showing up on 2.1 billion publisher pages in 2023. (<a href=\"https:\/\/blog.google\/products\/ads-commerce\/google-ads-safety-report-2023\/\">Google<\/a>)<\/li>\n\n\n\n<li>The average shopping click-through rate (CTR) across all industries is 0.86% for Google Ads. (<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/01\/shopping-ads-benchmarks\">Wordstream<\/a>)<\/li>\n\n\n\n<li>The average shopping cost per click (CPC) across all industries is $0.66 for Google Ads. (<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/01\/shopping-ads-benchmarks\">Wordstream<\/a>)<\/li>\n\n\n\n<li>The average shopping conversion rate (CVR) across all industries is 1.91% for Google Ads. (<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/01\/shopping-ads-benchmarks\">Wordstream<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Google voice search statistics\" data-section=\"google-voice-search-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-174842-_qo4xes7cv361\"><\/a>Google voice search statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<ol class=\"with-start wp-block-list\" start=\"47\">\n<li>58% of consumers ages 25-34 use voice search daily. (<a href=\"https:\/\/upcity.com\/experts\/consumers-and-voice-search-study\/\">UpCity<\/a>)<\/li>\n\n\n\n<li>16% of people use voice search for local \u201cnear me\u201d searches. (<a href=\"https:\/\/upcity.com\/experts\/consumers-and-voice-search-study\/\">UpCity<\/a>)<\/li>\n\n\n\n<li>67% of consumers say they\u2019re very likely to use voice search when seeking information. (<a href=\"https:\/\/upcity.com\/experts\/consumers-and-voice-search-study\/\">UpCity<\/a>)<\/li>\n\n\n\n<li>Active users of the Google Assistant grew 4X over the past year, as of 2019. (<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/google-assistant-user-stats\/\">Think With Google<\/a>)<\/li>\n\n\n\n<li>Google Assistant hit 1 billion app installs. (<a href=\"https:\/\/www.androidpolice.com\/google-assistant-app-installs-double-to-1-billion-in-just-7-months\/\">Android Police<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Google\u2019s SGE statistics\" data-section=\"googles-sge-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-174842-_74clrkz0caph\"><\/a>Google\u2019s Search Generative Experience (SGE) statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<ol class=\"with-start wp-block-list\" start=\"52\">\n<li>AI-generated answers from SGE were available for 91% of entertainment queries but only 17% of healthcare queries. (<a href=\"https:\/\/www.statista.com\/statistics\/1461813\/google-sge-impact-by-industry\/\">Statista<\/a>)<\/li>\n\n\n\n<li>The AI-generated answers in Google\u2019s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time. (<a href=\"https:\/\/searchengineland.com\/google-sge-links-organic-search-results-study-436275\">Search Engine Journal<\/a>)<\/li>\n\n\n\n<li>Google displays a Search Generative element for 86.8% of all search queries. (<a href=\"https:\/\/www.authoritas.com\/blog\/research-study-the-impact-of-google-sge-on-brands\">Authoritas<\/a>)<br><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" class=\"wp-image-174846\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-displays-a-search-generative-element-for-86.png\" alt=\"Google displays a Search Generative element for 86.8% of all search queries. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-displays-a-search-generative-element-for-86.png 800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-displays-a-search-generative-element-for-86-425x425.png 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-displays-a-search-generative-element-for-86-768x768.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-displays-a-search-generative-element-for-86-120x120.png 120w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/li>\n\n\n\n<li>62% of generative links came from sources outside the top 10 ranking organic domains. Only 20.1% of generative URLs directly match an organic URL ranking on page one. (<a href=\"https:\/\/www.authoritas.com\/blog\/research-study-the-impact-of-google-sge-on-brands\">Authoritas<\/a>)<\/li>\n\n\n\n<li>70% of SEOs said that they were worried about the impact of SGE on organic search (<a href=\"https:\/\/aira.net\/state-of-technical-seo\/ai-machine-learning-and-seo\/\">Aira<\/a>)<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-174842-_wzgsgzi3pxz\"><\/a>Learn more<\/h2>\n\n\n\n<p>Check out more resources on how Google works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/how-do-search-engines-work\" data-ahr=\"https:\/\/ahrefs.com\/blog\/how-do-search-engines-work\/\">How Do Search Engines Work? Beginner\u2019s Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/googlebot\/\">What Is Googlebot &amp; How Does It&nbsp;Work?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/google-search-algorithm\/\">How the Google Search Algorithm Works<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">Google Still Uses PageRank. Here\u2019s What It Is &amp; How They Use&nbsp;It<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">7 Confirmed Google Ranking Factors<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/google-algorithm-updates\">Google Algorithm Updates History (2015\u2013Present)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends. Learn more Check out more resources on how Google works:<\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[339],"class_list":["post-174842","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>56 Google Search Statistics to Bookmark for 2024<\/title>\n<meta name=\"description\" content=\"A curated and vetted list of Google search statistics and insights for 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/google-search-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"56 Google Search Statistics to Bookmark for 2024\" \/>\n<meta property=\"og:description\" content=\"A curated and vetted list of Google search statistics and insights for 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/google-search-statistics\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-13T13:25:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T13:25:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/js-desktop-clicks-google-2016-2018-1024x617-1-680x410.png\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-search-statistics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-search-statistics\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"56 Google Search Statistics to Bookmark for&nbsp;2024\",\"datePublished\":\"2024-05-13T13:25:23+00:00\",\"dateModified\":\"2024-05-13T13:25:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-search-statistics\\\/\"},\"wordCount\":1091,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-search-statistics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/56-google-search-statistics-to-bookmark-by-si-quan-ong-general-seo.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-search-statistics\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-search-statistics\\\/\",\"name\":\"56 Google Search Statistics to Bookmark for 2024\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-search-statistics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-search-statistics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/js-desktop-clicks-google-2016-2018-1024x617-1-680x410.png\",\"datePublished\":\"2024-05-13T13:25:23+00:00\",\"dateModified\":\"2024-05-13T13:25:26+00:00\",\"description\":\"A curated and vetted list of Google search statistics and insights for 2024.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-search-statistics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-search-statistics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/js-desktop-clicks-google-2016-2018-1024x617-1.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/js-desktop-clicks-google-2016-2018-1024x617-1.png\",\"width\":1024,\"height\":617},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; 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