{"id":174440,"date":"2024-04-23T08:02:06","date_gmt":"2024-04-23T13:02:06","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=174440"},"modified":"2024-04-23T08:02:13","modified_gmt":"2024-04-23T13:02:13","slug":"competitor-keywords","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/competitor-keywords\/","title":{"rendered":"How to Find and Use Competitor Keywords"},"content":{"rendered":"\n<div class=\"intro-txt\">Competitor keywords are the keywords your rivals rank for in Google\u2019s search results. They may rank organically or pay for Google Ads to rank in the paid results.<\/div>\n\n\n\n<p>Knowing your competitors\u2019 keywords is the easiest form of <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>. If your competitors rank for or target particular keywords, it might be worth it for you to target them,&nbsp;too.<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to find your competitors\u2019 organic keywords\" data-section=\"find-your-competitors-organic-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-174440-_4j70zf3n4r5b\"><\/a>How to find your competitors\u2019 organic keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There is no way to see your competitors\u2019 keywords without a tool like Ahrefs, which has a database of keywords and the sites that rank for them. As far as we know, Ahrefs has the <a href=\"https:\/\/ahrefs.com\/big-data\">biggest database of these keywords<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-174440-_ocsz5in8r6g3\"><\/a>How to find all the keywords your competitor ranks&nbsp;for<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your competitor\u2019s domain<\/li>\n\n\n\n<li>Go to the <strong>Organic keywords<\/strong> report<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1976\" height=\"1410\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/organic-keywords-report-for-mailchimp.jpg\" alt=\"Organic keywords report for Mailchimp\" class=\"wp-image-174441\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/organic-keywords-report-for-mailchimp.jpg 1976w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/organic-keywords-report-for-mailchimp-596x425.jpg 596w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/organic-keywords-report-for-mailchimp-768x548.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/organic-keywords-report-for-mailchimp-1536x1096.jpg 1536w\" sizes=\"auto, (max-width: 1976px) 100vw, 1976px\"><\/figure>\n\n\n\n<p>The report is sorted by traffic to show you the keywords sending your competitor the most visits. For example, Mailchimp gets most of its organic traffic from the keyword \u201cmailchimp.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"278\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/mailchimp-gets-most-of-its-organic-traffic-from-th.png\" alt=\"Mailchimp gets most of its organic traffic from the keyword, \u201cmailchimp\u201d.\" class=\"wp-image-174442\" style=\"width:518px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/mailchimp-gets-most-of-its-organic-traffic-from-th.png 906w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/mailchimp-gets-most-of-its-organic-traffic-from-th-680x209.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/mailchimp-gets-most-of-its-organic-traffic-from-th-768x236.png 768w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\"><\/figure>\n\n\n\n<p>Since you\u2019re unlikely to rank for your competitor\u2019s brand, you might want to exclude branded keywords from the report. You can do this by adding a <strong>Keyword &gt; Doesn\u2019t contain<\/strong> filter. In this example, we\u2019ll filter out keywords containing \u201cmailchimp\u201d or any potential misspellings:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1414\" height=\"698\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/filtering-out-branded-keywords-in-organic-keywords.png\" alt=\"Filtering out branded keywords in Organic keywords report\" class=\"wp-image-174443\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/filtering-out-branded-keywords-in-organic-keywords.png 1414w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/filtering-out-branded-keywords-in-organic-keywords-680x336.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/filtering-out-branded-keywords-in-organic-keywords-768x379.png 768w\" sizes=\"auto, (max-width: 1414px) 100vw, 1414px\"><\/figure>\n\n\n\n<p>If you\u2019re a new brand competing with one that\u2019s established, you might also want to look for popular low-difficulty keywords. You can do this by setting the <strong>Volume<\/strong> filter to a minimum of 500 and the <strong>KD<\/strong> filter to a maximum of&nbsp;10.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1822\" height=\"1020\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/finding-popular-low-difficulty-keywords-in-organi.png\" alt=\"Finding popular, low-difficulty keywords in Organic keywords\" class=\"wp-image-174444\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/finding-popular-low-difficulty-keywords-in-organi.png 1822w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/finding-popular-low-difficulty-keywords-in-organi-680x381.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/finding-popular-low-difficulty-keywords-in-organi-768x430.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/finding-popular-low-difficulty-keywords-in-organi-1536x860.png 1536w\" sizes=\"auto, (max-width: 1822px) 100vw, 1822px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/app.ahrefs.com\/academy\/how-to-use-ahrefs\/site-explorer\/organic-keywords\">How to use the Organic keywords report<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-174440-_668fo4csk8ii\"><\/a>How to find keywords your competitor ranks for, but you don\u2019t<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/app.ahrefs.com\/competitive-analysis\">Competitive Analysis<\/a><\/li>\n\n\n\n<li>Enter your domain in the <strong>This target doesn\u2019t rank for <\/strong>section<\/li>\n\n\n\n<li>Enter your competitor\u2019s domain in the <strong>But these competitors do <\/strong>section<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1580\" height=\"966\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/competitive-analysis-report.png\" alt=\"Competitive analysis report\" class=\"wp-image-174445\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/competitive-analysis-report.png 1580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/competitive-analysis-report-680x416.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/competitive-analysis-report-768x470.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/competitive-analysis-report-1536x939.png 1536w\" sizes=\"auto, (max-width: 1580px) 100vw, 1580px\"><\/figure>\n\n\n\n<p>Hit \u201cShow keyword opportunities,\u201d and you\u2019ll see all the keywords your competitor ranks for, but you&nbsp;don\u2019t.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1564\" height=\"1346\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/content-gap-report.png\" alt=\"Content gap report\" class=\"wp-image-174446\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/content-gap-report.png 1564w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/content-gap-report-494x425.png 494w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/content-gap-report-768x661.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/content-gap-report-1536x1322.png 1536w\" sizes=\"auto, (max-width: 1564px) 100vw, 1564px\"><\/figure>\n\n\n\n<p>You can also add a <strong>Volume <\/strong>and <strong>KD<\/strong> filter to find popular, low-difficulty keywords in this report.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1188\" height=\"592\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/volume-and-kd-filter-in-content-gap.png\" alt=\"Volume and KD filter in Content gap\" class=\"wp-image-174447\" style=\"width:658px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/volume-and-kd-filter-in-content-gap.png 1188w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/volume-and-kd-filter-in-content-gap-680x339.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/volume-and-kd-filter-in-content-gap-768x383.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/volume-and-kd-filter-in-content-gap-400x200.png 400w\" sizes=\"auto, (max-width: 1188px) 100vw, 1188px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-174440-_cpxmzkkyndn4\"><\/a>How to find keywords multiple competitors rank for, but you don\u2019t<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/app.ahrefs.com\/competitive-analysis\">Competitive Analysis<\/a><\/li>\n\n\n\n<li>Enter your domain in the <strong>This target doesn\u2019t rank for <\/strong>section<\/li>\n\n\n\n<li>Enter the domains of multiple competitors in the <strong>But these competitors do <\/strong>section<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"952\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/competitive-analysis-report-with-multiple-competit.png\" alt=\"Competitive analysis report with multiple competitors\" class=\"wp-image-174448\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/competitive-analysis-report-with-multiple-competit.png 1584w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/competitive-analysis-report-with-multiple-competit-680x409.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/competitive-analysis-report-with-multiple-competit-768x462.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/competitive-analysis-report-with-multiple-competit-1536x923.png 1536w\" sizes=\"auto, (max-width: 1584px) 100vw, 1584px\"><\/figure>\n\n\n\n<p>You\u2019ll see all the keywords that at least one of these competitors ranks for, but you&nbsp;don\u2019t.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2030\" height=\"1492\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/content-gap-report-with-multiple-competitors.jpg\" alt=\"Content gap report with multiple competitors\" class=\"wp-image-174449\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/content-gap-report-with-multiple-competitors.jpg 2030w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/content-gap-report-with-multiple-competitors-578x425.jpg 578w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/content-gap-report-with-multiple-competitors-768x564.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/content-gap-report-with-multiple-competitors-1536x1129.jpg 1536w\" sizes=\"auto, (max-width: 2030px) 100vw, 2030px\"><\/figure>\n\n\n\n<p>You can also narrow the list down to keywords that all competitors rank for. Click on the <strong>Competitors\u2019 positions<\/strong> filter and choose <strong>All 3 competitors<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1328\" height=\"638\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/selecting-all-3-competitors-to-see-keywords-all-3.png\" alt=\"Selecting all 3 competitors to see keywords all 3 competitors rank for\" class=\"wp-image-174450\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/selecting-all-3-competitors-to-see-keywords-all-3.png 1328w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/selecting-all-3-competitors-to-see-keywords-all-3-680x327.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/selecting-all-3-competitors-to-see-keywords-all-3-768x369.png 768w\" sizes=\"auto, (max-width: 1328px) 100vw, 1328px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/app.ahrefs.com\/academy\/how-to-use-ahrefs\/competitive-analysis\/content-gap\">How to use Content gap<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to find your competitors\u2019 paid keywords\" data-section=\"find-your-competitors-paid-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-174440-_ckrmmy88qj3k\"><\/a>How to find your competitors\u2019 paid keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your competitor\u2019s domain<\/li>\n\n\n\n<li>Go to the <strong>Paid keywords<\/strong> report<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1368\" height=\"1370\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/paid-keywords-report.jpg\" alt=\"Paid keywords report\" class=\"wp-image-174451\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/paid-keywords-report.jpg 1368w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/paid-keywords-report-424x425.jpg 424w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/paid-keywords-report-768x769.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/paid-keywords-report-120x120.jpg 120w\" sizes=\"auto, (max-width: 1368px) 100vw, 1368px\"><\/figure>\n\n\n\n<p>This report shows you the keywords your competitors are targeting via Google Ads.<\/p>\n\n\n\n<p>Since your competitor is paying for traffic from these keywords, it may indicate that they\u2019re profitable for them\u2014and could be for you,&nbsp;too.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/app.ahrefs.com\/academy\/how-to-use-ahrefs\/site-explorer\/paid-keywords\">How to use the Paid keywords report<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to use your competitors\u2019 keywords\" data-section=\"use-your-competitors-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-174440-_u9xohphtoph3\"><\/a>How to use your competitors\u2019 keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You know what keywords your competitors are ranking for or bidding on. But what do you do with them? There are basically three options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-174440-_k8mc3elnf2j\"><\/a>1. Create pages to target these keywords<\/h3>\n\n\n\n<p>You can only rank for keywords if you have content about them. So, the most straightforward thing you can do for competitors\u2019 keywords you want to rank for is to create pages to target them.<\/p>\n\n\n\n<p>However, before you do this, it\u2019s worth clustering your competitor\u2019s keywords by Parent Topic. This will group keywords that mean the same or similar things so you can target them all with one&nbsp;page.<\/p>\n\n\n\n<p>Here\u2019s how to do&nbsp;that:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Export your competitor\u2019s keywords, either from the <strong>Organic Keywords<\/strong> or <strong>Content Gap<\/strong> report<\/li>\n\n\n\n<li>Paste them into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Click the \u201cClusters by Parent Topic\u201d tab<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1114\" height=\"1492\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/clustering-keywords-by-parent-topic.png\" alt=\"Clustering keywords by Parent Topic\" class=\"wp-image-174452\" style=\"width:569px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/clustering-keywords-by-parent-topic.png 1114w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/clustering-keywords-by-parent-topic-317x425.png 317w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/clustering-keywords-by-parent-topic-768x1029.png 768w\" sizes=\"auto, (max-width: 1114px) 100vw, 1114px\"><\/figure>\n\n\n\n<p>For example, MailChimp ranks for keywords like \u201cwhat is digital marketing\u201d and \u201cdigital marketing definition.\u201d These and many others get clustered under the Parent Topic of \u201cdigital marketing\u201d because people searching for them are all looking for the same thing: a definition of digital marketing. You only need to create one page to potentially rank for all these keywords.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"738\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/keywords-under-the-cluster-of-digital-marketing.png\" alt=\"Keywords under the cluster of &quot;digital marketing&quot;\" class=\"wp-image-174453\" style=\"width:553px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/keywords-under-the-cluster-of-digital-marketing.png 932w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/keywords-under-the-cluster-of-digital-marketing-537x425.png 537w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/keywords-under-the-cluster-of-digital-marketing-768x608.png 768w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-174440-_lbeseahfrvx2\"><\/a>2. Optimize existing content by filling subtopics<\/h3>\n\n\n\n<p>You don\u2019t always need to create new content to rank for competitors\u2019 keywords. Sometimes, you can optimize the content you already have to rank for&nbsp;them.<\/p>\n\n\n\n<p>How do you know which keywords you can do this for? Try&nbsp;this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Export your competitor\u2019s keywords<\/li>\n\n\n\n<li>Paste them into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Click the \u201cClusters by Parent Topic\u201d tab<\/li>\n\n\n\n<li>Look for Parent Topics you already have content about<\/li>\n<\/ol>\n\n\n\n<p>For example, if we analyze our competitor, we can see that seven keywords they rank for fall under the Parent Topic of \u201cpress release template.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"148\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/our-competitor-ranks-for-seven-keywords-that-fall.png\" alt=\"Our competitor ranks for seven keywords that fall under the &quot;press release template&quot; cluster\" class=\"wp-image-174454\" style=\"width:510px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/our-competitor-ranks-for-seven-keywords-that-fall.png 868w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/our-competitor-ranks-for-seven-keywords-that-fall-680x116.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/our-competitor-ranks-for-seven-keywords-that-fall-768x131.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\"><\/figure>\n\n\n\n<p>If we search our site, we see that we already have a page about this&nbsp;topic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1388\" height=\"410\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/site-search-finds-that-we-already-have-a-blog-post.png\" alt=\"Site search finds that we already have a blog post on press release templates\" class=\"wp-image-174455\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/site-search-finds-that-we-already-have-a-blog-post.png 1388w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/site-search-finds-that-we-already-have-a-blog-post-680x201.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/site-search-finds-that-we-already-have-a-blog-post-768x227.png 768w\" sizes=\"auto, (max-width: 1388px) 100vw, 1388px\"><\/figure>\n\n\n\n<p>If we click the caret and check the keywords in the cluster, we see keywords like \u201cpress release example\u201d and \u201cpress release format.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"612\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/keywords-under-the-cluster-of-press-release-templ.png\" alt=\"Keywords under the cluster of &quot;press release template&quot;\" class=\"wp-image-174456\" style=\"width:559px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/keywords-under-the-cluster-of-press-release-templ.png 862w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/keywords-under-the-cluster-of-press-release-templ-599x425.png 599w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/keywords-under-the-cluster-of-press-release-templ-768x545.png 768w\" sizes=\"auto, (max-width: 862px) 100vw, 862px\"><\/figure>\n\n\n\n<p>To rank for the keywords in the cluster, we can probably optimize the page we already have by adding sections about the subtopics of \u201cpress release examples\u201d and \u201cpress release format.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-174440-_rz76a7nrhlwl\"><\/a>3. Target these keywords with Google Ads<\/h3>\n\n\n\n<p>Paid keywords are the simplest\u2014look through the report and see if there are any relevant keywords you might want to target, too.<\/p>\n\n\n\n<p>For example, Mailchimp is bidding for the keyword \u201chow to create a newsletter.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"180\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/mailchimp-is-bidding-for-the-keyword-how-to-creat.png\" alt=\"Mailchimp is bidding for the keyword \u201chow to create a newsletter\u201d\" class=\"wp-image-174457\" style=\"width:432px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/mailchimp-is-bidding-for-the-keyword-how-to-creat.png 740w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/mailchimp-is-bidding-for-the-keyword-how-to-creat-680x165.png 680w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\"><\/figure>\n\n\n\n<p>If you\u2019re ConvertKit, you may also want to target this keyword since it\u2019s relevant.<\/p>\n\n\n\n<p>If you decide to target the same keyword via Google Ads, you can hover over the magnifying glass to see the ads your competitor is&nbsp;using.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"386\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/mailchimps-google-ad-for-the-keyword-how-to-crea.png\" alt=\"Mailchimp's Google Ad for the keyword \u201chow to create a newsletter\u201d\" class=\"wp-image-174458\" style=\"width:507px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/mailchimps-google-ad-for-the-keyword-how-to-crea.png 722w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/mailchimps-google-ad-for-the-keyword-how-to-crea-680x364.png 680w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\"><\/figure>\n\n\n\n<p>You can also see the landing page your competitor directs ad traffic to under the URL column.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1726\" height=\"188\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/the-landing-page-mailchimp-is-directing-traffic-to.png\" alt=\"The landing page Mailchimp is directing traffic to for \u201chow to create a newsletter\u201d\" class=\"wp-image-174459\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/the-landing-page-mailchimp-is-directing-traffic-to.png 1726w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/the-landing-page-mailchimp-is-directing-traffic-to-680x74.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/the-landing-page-mailchimp-is-directing-traffic-to-768x84.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/the-landing-page-mailchimp-is-directing-traffic-to-1536x167.png 1536w\" sizes=\"auto, (max-width: 1726px) 100vw, 1726px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-174440-_rq1r6tute3xv\"><\/a>Learn more<\/h2>\n\n\n\n<p>Check out more tutorials on how to do competitor keyword analysis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/\">Keyword Competitive Analysis: How to Find Your Competitors\u2019 Keywords<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-gap-analysis\/\">How to Do a Content Gap Analysis [With Template]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-competitor-analysis\/\">How to Do an SEO Competitor Analysis<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Knowing your competitors\u2019 keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them,&nbsp;too. There is no way to see your competitors\u2019 keywords without<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[328],"tags":[],"coauthors":[339],"class_list":["post-174440","post","type-post","status-publish","format-standard","hentry","category-keyword-research","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Find and Use Competitor Keywords<\/title>\n<meta name=\"description\" content=\"Find low-hanging fruit with this quick and easy keyword research tactic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/competitor-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Find and Use Competitor Keywords\" \/>\n<meta property=\"og:description\" content=\"It takes seconds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/competitor-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-23T13:02:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-23T13:02:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/organic-keywords-report-for-mailchimp.jpg\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/competitor-keywords\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/competitor-keywords\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"How to Find and Use Competitor Keywords\",\"datePublished\":\"2024-04-23T13:02:06+00:00\",\"dateModified\":\"2024-04-23T13:02:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/competitor-keywords\\\/\"},\"wordCount\":1065,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/competitor-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/how-to-find-and-use-competitor-by-si-quan-ong-keyword-research.jpg\",\"articleSection\":[\"Keyword Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/competitor-keywords\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/competitor-keywords\\\/\",\"name\":\"How to Find and Use Competitor Keywords\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/competitor-keywords\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/competitor-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/organic-keywords-report-for-mailchimp.jpg\",\"datePublished\":\"2024-04-23T13:02:06+00:00\",\"dateModified\":\"2024-04-23T13:02:13+00:00\",\"description\":\"Find low-hanging fruit with this quick and easy keyword research tactic.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/competitor-keywords\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/competitor-keywords\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/organic-keywords-report-for-mailchimp.jpg\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/organic-keywords-report-for-mailchimp.jpg\",\"width\":1976,\"height\":1410,\"caption\":\"Organic keywords report for Mailchimp\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; 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