{"id":174222,"date":"2024-07-08T08:33:16","date_gmt":"2024-07-08T13:33:16","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=174222"},"modified":"2024-07-08T08:37:10","modified_gmt":"2024-07-08T13:37:10","slug":"monthly-digest-roundup","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/monthly-digest-roundup\/","title":{"rendered":"The Best of Ahrefs\u2019 Digest: June&nbsp;2024"},"content":{"rendered":"\n<div class=\"intro-txt\">Every week, we share hot SEO news, interesting reads, and new posts in our newsletter, <a href=\"https:\/\/ahrefs.com\/newsletter\">Ahrefs\u2019 Digest<\/a>.<\/div>\n\n\n\n<p>If you\u2019re not one of our 275,000 subscribers, you\u2019ve missed out on some great&nbsp;reads!<\/p>\n\n\n\n<p>Here\u2019s a quick summary of my personal favorites from the last&nbsp;month:<\/p>\n<h2 class=\"wp-block-heading\">Best of June&nbsp;2024<\/h2>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/sparktoro.com\/blog\/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them\/\">An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See&nbsp;Them<\/a><\/h3>\n<p>\n\n<\/p>\n<p><strong>Author<\/strong>: <a href=\"https:\/\/x.com\/randfish\">Rand Fishkin<\/a><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">tl;dr<\/h4>\n<p>\n\n<\/p>\n<p>Someone shared with Rand more than 2,500 pages of API documentation containing 14,014 attributes (API features) that appear to come from Google\u2019s internal \u201cContent API Warehouse.\u201d<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">My takeaway<\/h4>\n<p>Of course, the biggest articles in June have to do with the Google leak. Here\u2019s what I learned from the documents:<\/p>\n<ol>\n<li>Google appears to have ways to filter out clicks they don\u2019t want to count in their ranking systems, and include ones they do. They also seem to measure the length of clicks.<\/li>\n<li>Google uses Chrome to generate clickstream data.<\/li>\n<li>Google uses whitelists for sensitive topics like travel, COVID, and politics<\/li>\n<li>Scores and data generated by EWOK\u2019s quality raters may be directly involved in Google\u2019s search system, rather than simply a training set for experiments.<\/li>\n<li>Google uses click data to determine how to weight links in rankings.<\/li>\n<\/ol>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/ipullrank.com\/google-algo-leak\">Secrets from the Algorithm: Google Search\u2019s Internal Engineering Documentation Has Leaked<\/a><\/h3>\n<p><strong>Author<\/strong>: <a href=\"https:\/\/x.com\/iPullRank\">Mike King<\/a><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">tl;dr<\/h4>\n<p>Rand shared the documents with Mike King and he did a deep dive into the leaked documents.<\/p>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">My takeaway<\/h4>\n<p>My quick takeaways from this lengthy article (you might need a pot of coffee to finish it):<\/p>\n<ol>\n<li>Yes, Google uses clicks<\/li>\n<li>Yes, looks like there is a Google sandbox.<\/li>\n<\/ol>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/ahrefs.com\/blog\/google-documents-leaked-seos-are-making-some-wild-assumptions\/\">Google Documents Leaked &amp; SEOs Are Making Some Wild Assumptions<\/a><\/h3>\n<p><strong>Author<\/strong>: <a href=\"https:\/\/x.com\/patrickstox\">Patrick Stox<\/a><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">tl;dr<\/h4>\n<p>The problem with the SEO industry\u2014everyone will take a tiny grain of something and turn it into some larger truth. Patrick sets the record straight.<\/p>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">My takeaway<\/h4>\n<p>Just because something is in the leaked API docs, doesn\u2019t mean it\u2019s a Google ranking factor. What is more likely is that SEOs are making assumptions that favor their own opinions and biases.<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/zyppy.com\/seo\/google-updates-punish-good-seo\/\">How Recent Google Updates Punish Good SEO: 50-Site Case&nbsp;Study<\/a><\/h3>\n<p><strong>Author<\/strong>: <a href=\"https:\/\/x.com\/CyrusShepard\">Cyrus Shepard<\/a><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">tl;dr<\/h4>\n<p>Cyrus Shepard ran a study to see if recent Google updates are targeting common SEO practices.<\/p>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">My takeaway<\/h4>\n<p>Here\u2019s what was&nbsp;found:<\/p>\n<ol>\n<li>Losing sites were far likelier to have more anchor text variations per page than winning sites.<\/li>\n<li>Losing sites appeared to be updating their content more frequently (yes, more!) than winning sites<\/li>\n<li>On average, losing sites used more structured data than winning sites.<\/li>\n<\/ol>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/blog.nateliason.com\/p\/on-writing-better\">On Writing Better: 43 Things I Learned from My Insane 2 Years of&nbsp;Study<\/a><\/h3>\n<p><strong>Author<\/strong>: <a href=\"https:\/\/x.com\/nateliason\">Nat Eliason<\/a><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">tl;dr<\/h4>\n<p>Nat Eliason quit all his work commitments and went all-in to make his new book, Crypto Confidential a great one. He distilled everything he learned into this article.<\/p>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">My takeaway<\/h4>\n<p>Some tips I&nbsp;loved:<\/p>\n<ul>\n<li>Yes But, No And \u2014 A character should never get exactly what they want or what they\u2019re trying to get in a scene. Instead, they either SHOULD get what they want BUT it has some unexpected consequence. Or they should NOT get what they want AND it should have some additional unexpected consequence.<\/li>\n<li>Do mini-writing projects to build specific skills, like writing emotional situations or dialogue.<\/li>\n<li>Before you send something off for edits from anyone, write down what you think they\u2019ll say is wrong with it, then compare.<\/li>\n<li>Readers are right that something is wrong, but wrong about how to fix it (unless they\u2019re a professional themselves.)<\/li>\n<li>Don\u2019t edit the draft within the existing doc. Make a new document and start from the beginning.<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">Best of May&nbsp;2024<\/h2>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/housefresh.com\/how-google-decimated-housefresh\/\">HouseFresh Has Virtually Disappeared From Google Search Results. Now&nbsp;What?<\/a><\/h3>\n<p>\n\n<\/p>\n<p><strong>Author<\/strong>: <a href=\"https:\/\/twitter.com\/ichbinGisele\">Gisele Navarro<\/a>, <a href=\"https:\/\/twitter.com\/dannyashton\">Danny Ashton<\/a><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">tl;dr<\/h4>\n<p>\n\n<\/p>\n<p>HouseFresh\u2019s update to <a href=\"https:\/\/housefresh.com\/david-vs-digital-goliaths\/\">their previous article<\/a> on how Google is killing independent sites (featured in&nbsp;March).<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">My takeaway<\/h4>\n<p>\n\n<\/p>\n<p>Major publishers are using an SEO content strategy called \u201ckeyword swarming\u201d to drown out smaller sites. Here\u2019s how it&nbsp;works:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Big sites identify small sites that have cemented themselves in Google for a specific and valuable term or a specific topic.<\/li>\n\n\n\n<li>They publish 10+ articles on the same topic, across multiple portfolio sites.<\/li>\n\n\n\n<li>They crowd out the smaller site\u2019s foothold on those topics.<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/bryancasey.substack.com\/p\/the-tipi-framework\">The TIPI Framework<\/a><\/h3>\n<p>\n\n<\/p>\n<p><strong>Author<\/strong>: <a href=\"https:\/\/x.com\/bryanfcasey\">Bryan Casey<\/a><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">tl;dr<\/h4>\n<p>\n\n<\/p>\n<p>How IBM builds and plans its content strategy.<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">My takeaway<\/h4>\n<p>\n\n<\/p>\n<p>I love the \u201ctopic bullseye\u201d framework Bryan created to judge the relevance of topics to your product or service.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/ilXX5ljFzMOMKdxoNTS9ROQRxrMQduOR_xJYwK-pWXIprfzavlXHd3AZBRuK7dGyPkRegrwHSs1fomB0bSOcBsX_ix_uIBd7MOMLfqt6im1kR67Aa93xBu5mwC3JSNxUSaAqKZTyBea5VlRj7mJPXL4\" alt=\"Topic Bullseye Framework\"><\/figure>\n<p>\n\n<\/p>\n<p>The closer a query is to the bullseye, the higher the conversion rate is likely going to&nbsp;be.<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.seojobs.com\/community\/seo-job-market\/\">State of the SEO Job Market: Q1&nbsp;2024<\/a><\/h3>\n<p>\n\n<\/p>\n<p><strong>Author<\/strong>: <a href=\"https:\/\/x.com\/NickLeRoy\">Nick LeRoy<\/a><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">tl;dr<\/h4>\n<p>\n\n<\/p>\n<p>SEO job listings are down -37% in Q1 of 2024 compared to&nbsp;2023.<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">My takeaway<\/h4>\n<p>\n\n<\/p>\n<p>It seems like SEO jobs are less stable than before, no thanks to AI and the looming economic uncertainty. However, this doesn\u2019t mean that SEO is&nbsp;dead.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>As Bryan Casey <a href=\"https:\/\/x.com\/bryanfcasey\/status\/1791966308231168230\">writes<\/a>, \u201cSearch can\u2019t be separated from the web. It\u2019s the operating system of the web.\u201d Search will always exist, and therefore SEO will always exist. The form might change, and it\u2019s up to all of us to&nbsp;adapt.<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.takahe.org.nz\/heat-death-of-the-internet\/\">Heat Death of the Internet<\/a><\/h3>\n<p>\n\n<\/p>\n<p><strong>Author<\/strong>: <a href=\"https:\/\/x.com\/takahemagazine\">Takah\u0113<\/a><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">tl;dr<\/h4>\n<p>\n\n<\/p>\n<p>Short \u2018stories\u2019 about the current Internet that will make you&nbsp;cry.<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">My takeaway<\/h4>\n<p>\n\n<\/p>\n<p>This article hit me hard in the feels. I wonder if it was because I was younger and naive, but I miss the early Internet days when people were making things for fun, and not because they were trying to squeeze out as much money as possible.<\/p>\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">Best of April&nbsp;2024<\/h2>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/detailed.com\/q3\/\">Detailed Q3: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter<\/a><\/h3>\n<p>\n\n<\/p>\n<p><strong>Author<\/strong>: <a href=\"https:\/\/twitter.com\/ViperChill\">Glen Allsopp<\/a><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">tl;dr<\/h4>\n<p>\n\n<\/p>\n<p>Glen\u2019s third report on what the biggest players in SEO are&nbsp;doing.<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">My takeaway<\/h4>\n<p>\n\n<\/p>\n<p>Seems like most of the major sites are doing one or both things:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Acquiring other websites to add to their portfolio or expand in other niches \u2014 for example, North Star Network acquired SportsMole for 7-figures, crypto exchange Bullish bought CoinDesk for $75 million, and Valnet acquired CarBuzz for an undisclosed amount.)<\/li>\n\n\n\n<li>Diversifying their traffic sources to rely less on Google<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/I5gjPWm9aVhQju5Wo_mTa5hOvqzBSCitLiCmd92Anmma-H2nGdme_hf2SGGRFSHGrxcFHoeQ56JoXXWSo_V8GzsBJ_laN517lN8kf8W93yM8KAMi6KdZGMbvYl3pSM3FQal_H3U2RCiHAxld6lGdPd4\" alt=\"Publishers want to diversify from Google\"><\/figure>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.clearscope.io\/blog\/ranch-style-seo-content-strategy\">Why Ranch-Style SEO Is Your Future-Proof Content Strategy<\/a><\/h3>\n<p>\n\n<\/p>\n<p><strong>Author<\/strong>: <a href=\"https:\/\/twitter.com\/bernardjhuang\">Bernard Huang<\/a><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">tl;dr<\/h4>\n<p>\n\n<\/p>\n<p>Instead of writing a lengthy, Skyscraper post that covers all angles, split them up into granular, targeted pieces of content that map to the user\u2019s search journey.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/CX0preels4ufJCPwaEP9BZ2YDKIxRLs4VvhzLBe2ZIu0iY90pRffsa4YMSd7Wbp6HbdDOt1MdurbxXlxlxeN-sp6WQtpmY6RfqoA-PfcI-6I6mOcjkXEeB8w37pS5BBnpNulf99Cxi_qYTUs4e1rnHs\" alt=\"Ranch-style SEO\"><\/figure>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">My takeaway<\/h4>\n<p>\n\n<\/p>\n<p>I don\u2019t want to rain on Bernard\u2019s parade, and I could be just dumb, but ranch-style SEO does seem to call back to the old days of writing an article for every long-tail keyword. (Albeit with a strong focus on adding information gain, rather than gaming algorithms.)<\/p>\n<p>\n\n<\/p>\n<p>That said, from what I\u2019ve observed, SERPs are getting more fragmented. Perhaps users are tired of having to scroll through Dostoyevsky-length novels and poor search results to get what they want, so they\u2019re constantly refining their searches and therefore changing the intent of many queries.<\/p>\n<p>\n\n<\/p>\n<p>Marketing is really a&nbsp;cycle.<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/sparktoro.com\/blog\/you-are-your-moat\/\">You Are Your&nbsp;Moat<\/a><\/h3>\n<p>\n\n<\/p>\n<p><strong>Author<\/strong>: <a href=\"https:\/\/twitter.com\/amandanat\">Amanda Natividad<\/a><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">tl;dr<\/h4>\n<p>\n\n<\/p>\n<p>Five ideas on how to rise above the forgettable content created by generative AI.<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">My takeaway<\/h4>\n<p>\n\n<\/p>\n<p>Amanda\u2019s point is this: You\u2014your experiences, observations, triggers, and knowledge\u2014can\u2019t be replaced by AI. So, if you want to make content that stands out, use yourself as the lighthouse.<\/p>\n<p>\n\n<\/p>\n<p>Morgan Housel calls this <a href=\"https:\/\/collabfund.com\/blog\/selfish-writing\/\">\u201cselfish writing\u201d<\/a>. YCombinator founder, Paul Graham wrote the same in his <a href=\"https:\/\/paulgraham.com\/useful.html\">post on useful writing<\/a>: \u201cUse yourself as a proxy for the reader\u201d.<\/p>\n<p>\n\n<\/p>\n<p>What\u2019s beyond targeting keywords, now that generative AI (and SGE) can handle most of them? This is what I\u2019ve been thinking a lot about\u2014and the answer seems to just be \u201cwrite something interesting.\u201d And you can do this by simply following your nose, especially since I write for people like me too. What I find interesting will likely be interesting to others.<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.growth-memo.com\/p\/information-gainz\">Information Gainz<\/a><\/h3>\n<p>\n\n<\/p>\n<p><strong>Author<\/strong>: <a href=\"https:\/\/twitter.com\/Kevin_Indig\">Kevin Indig<\/a><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">tl;dr<\/h4>\n<p>\n\n<\/p>\n<p>We all agree we need to do better than copycat content. But most people are still creating content the exact same way. (Maybe even worse, now with generative AI.)<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\">My takeaway<\/h4>\n<p>\n\n<\/p>\n<p>To make good content that\u2019ll rank in the future, you need to treat content like a product:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Prioritize topics based on user interviews (not search volume).<\/li>\n\n\n\n<li>Hire subject matter experts to answer questions that really matter.<\/li>\n\n\n\n<li>Monitor quantitative metrics to validate qualitative research with metrics like scroll depth, heatmaps, session recordings, and time-on-site vs average read&nbsp;time.<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-174222-_ejqdrzht561\"><\/a>Best of March&nbsp;2024<\/h2>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-174222-_s9xn7fhx90v2\"><\/a><a href=\"https:\/\/detailed.com\/google-control\/\">How 16 Companies are Dominating the World\u2019s Google Search Results<\/a><\/h3>\n<p>\n\n<\/p>\n<p><strong>Author<\/strong>: <a href=\"https:\/\/twitter.com\/ViperChill\">Glen Allsopp<\/a><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-174222-_qsr7g0yqd282\"><\/a>tl;dr<\/h4>\n<p>\n\n<\/p>\n<p>Glen\u2019s research reveals that just 16 companies representing 588 brands get 3.5 billion (yes, billion!) monthly clicks from Google.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1050\" class=\"wp-image-174223\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/the-16-companies-getting-3-5-billion-monthly-click.jpg\" alt=\"The 16 companies getting 3.5 billion monthly clicks from Google across 588 brands\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/the-16-companies-getting-3-5-billion-monthly-click.jpg 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/the-16-companies-getting-3-5-billion-monthly-click-567x425.jpg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/the-16-companies-getting-3-5-billion-monthly-click-768x576.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"><\/figure>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-174222-_4ptkizcn1wuj\"><\/a>My takeaway<\/h4>\n<p>\n\n<\/p>\n<p>Glen pointed out some really actionable ideas in this report, such as the fact that many of the brands dominating search are adding mini-author bios.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1179\" height=\"1978\" class=\"wp-image-174224\" style=\"width: 466px; height: auto;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/example-of-mini-author-bios-on-the-verge.jpeg\" alt=\"Example of mini-author bios on The Verge\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/example-of-mini-author-bios-on-the-verge.jpeg 1179w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/example-of-mini-author-bios-on-the-verge-253x425.jpeg 253w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/example-of-mini-author-bios-on-the-verge-768x1288.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/example-of-mini-author-bios-on-the-verge-916x1536.jpeg 916w\" sizes=\"auto, (max-width: 1179px) 100vw, 1179px\"><\/figure>\n<p>\n\n<\/p>\n<p>This idea makes so much sense in terms of both UX and <a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">E-E-A-T<\/a>. I\u2019ve already pitched it to the team and we\u2019re going to implement it on our&nbsp;blog.<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-174222-_6pqic4y0cmpk\"><\/a><a href=\"https:\/\/housefresh.com\/david-vs-digital-goliaths\/\">How Google is Killing Independent Sites Like&nbsp;Ours<\/a><\/h3>\n<p>\n\n<\/p>\n<p><strong>Authors<\/strong>: <a href=\"https:\/\/twitter.com\/ichbinGisele\">Gisele Navarro<\/a>, <a href=\"https:\/\/twitter.com\/dannyashton\">Danny Ashton<\/a><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-174222-_1y4jgdp1ac9j\"><\/a>tl;dr<\/h4>\n<p>\n\n<\/p>\n<p>Big publications have gotten into the affiliate game, publishing \u201cbest of\u201d lists about everything under the sun. And despite often not testing products thoroughly, they\u2019re dominating Google rankings. The result, Gisele and Danny argue, is that genuine review sites suffer and Google is fast losing content diversity.<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-174222-_2djrc4akjurr\"><\/a>My takeaway<\/h4>\n<p>\n\n<\/p>\n<p>I have a lot of sympathy for independent sites. Some of them are trying their best, but unfortunately, they\u2019re lumped in with thousands of others who are more than happy to&nbsp;spam.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1626\" height=\"704\" class=\"wp-image-174225\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/estimated-search-traffic-to-danny-and-giseles-sit.png\" alt=\"Estimated search traffic to Danny and Gisele's site fell off a cliff after Google's March updates\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/estimated-search-traffic-to-danny-and-giseles-sit.png 1626w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/estimated-search-traffic-to-danny-and-giseles-sit-680x294.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/estimated-search-traffic-to-danny-and-giseles-sit-768x333.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/estimated-search-traffic-to-danny-and-giseles-sit-1536x665.png 1536w\" sizes=\"auto, (max-width: 1626px) 100vw, 1626px\">\n<figcaption class=\"wp-element-caption\">Estimated search traffic to Danny and Gisele\u2019s site fell off a cliff after Google\u2019s March updates&nbsp;\ud83d\ude41<\/figcaption>\n<\/figure>\n<p>\n\n<\/p>\n<p>I know it\u2019s hard to hear, but the truth is Google benefits more from having big sites in the SERPs than from having diversity. That\u2019s because results from big brands are likely what users actually want. By and large, people would rather shop at Walmart or ALDI than at a local store or farmer\u2019s market.<\/p>\n<p>\n\n<\/p>\n<p>That said, I agree with most people that Forbes (with its dubious contributor model <a href=\"https:\/\/www.niemanlab.org\/2022\/02\/an-incomplete-history-of-forbes-com-as-a-platform-for-scams-grift-and-bad-journalism\/\">contributing to scams and poor journalism<\/a>) should not be rewarded so handsomely.<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-174222-_rxvhxkcc3uhb\"><\/a><a href=\"https:\/\/detailed.com\/forum-serps\/\">The Discussion Forums Dominating 10,000 Product Review Search Results<\/a><\/h3>\n<p>\n\n<\/p>\n<p><strong>Author<\/strong>: <a href=\"https:\/\/twitter.com\/ViperChill\">Glen Allsopp<\/a><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-174222-_c4dnrkdfgq7i\"><\/a>Tl;dr<\/h4>\n<p>\n\n<\/p>\n<p>Glen analyzed 10,000 \u201cproduct review\u201d keywords and found&nbsp;that:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>The \u2018Discussions and forums\u2019 SERP feature was present in 7,702 of them (77%).<\/li>\n\n\n\n<li>Reddit was present in 97.5% of&nbsp;those.<\/li>\n\n\n\n<li>51% of Reddit\u2019s top-ranking threads currently have spam as a top comment.<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-174222-_pvxni6nhiu1b\"><\/a>My takeaway<\/h4>\n<p>\n\n<\/p>\n<p>After Google\u2019s heavy promotion of Reddit from last year\u2019s Core Update, to no one\u2019s surprise, unscrupulous SEOs and marketers have already started spamming Reddit. And as you may know, Reddit\u2019s moderation is done by volunteers, and obviously, they can\u2019t keep&nbsp;up.<\/p>\n<p>\n\n<\/p>\n<p>I\u2019m not sure how this second-order effect completely escaped the smart minds at Google, but from the outside, it feels like Google has capitulated to some extent.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"865\" height=\"161\" class=\"wp-image-174226\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/john-mueller-seemingly-having-too-much-faith-in-re.jpeg\" alt=\"John Mueller seemingly having too much faith in Reddit...\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/john-mueller-seemingly-having-too-much-faith-in-re.jpeg 865w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/john-mueller-seemingly-having-too-much-faith-in-re-680x127.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/john-mueller-seemingly-having-too-much-faith-in-re-768x143.jpeg 768w\" sizes=\"auto, (max-width: 865px) 100vw, 865px\"><\/figure>\n<p>\n\n<\/p>\n<p>I\u2019m not one to make predictions and I have no idea what will happen next, but I agree with Glen: Google\u2019s results are the worst I\u2019ve seen them. We can only hope Google sorts itself out.<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-174222-_d66glmpgh346\"><\/a><a href=\"https:\/\/sparktoro.com\/blog\/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparktoro\/\">Who Sends Traffic on the Web and How Much? New Research from Datos &amp; SparkToro<\/a><\/h3>\n<p>\n\n<\/p>\n<p><strong>Author<\/strong>: <a href=\"https:\/\/twitter.com\/randfish\">Rand Fishkin<\/a><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-174222-_lpydl16soa4k\"><\/a>tl;dr<\/h4>\n<p>\n\n<\/p>\n<p>63.41% of all U.S. web traffic referrals from the top 170 sites are initiated on Google.com.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1493\" height=\"1193\" class=\"wp-image-174227\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/data-from-sparktoro.png\" alt=\"Data from Sparktoro\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/data-from-sparktoro.png 1493w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/data-from-sparktoro-532x425.png 532w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/04\/data-from-sparktoro-768x614.png 768w\" sizes=\"auto, (max-width: 1493px) 100vw, 1493px\"><\/figure>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-174222-_6gno33faypo2\"><\/a>My takeaway<\/h4>\n<p>\n\n<\/p>\n<p>Despite all of our complaints, Google is still the main platform to acquire traffic from. That\u2019s why we all want Google to sort itself out and do&nbsp;well.<\/p>\n<p>\n\n<\/p>\n<p>But it would also be a mistake to look at this post and think Google is the <strong>only <\/strong>channel you should drive traffic from. As Rand\u2019s <a href=\"https:\/\/sparktoro.com\/blog\/where-web-users-spend-time-vs-where-traffic-referrals-originate\/\">later blog post<\/a> clarifies, \u201cbe careful not to ascribe attribution or credit to Google when other investments drove the real&nbsp;value.\u201d<\/p>\n<p>\n\n<\/p>\n<p>I think many affiliate marketers learned this lesson well from the past few Core Updates: Relying on one single channel to drive all of your traffic is not a good idea. You should be using other platforms to build brand awareness, interest, and demand.<\/p>\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-174222-_q907i9px2fvx\"><\/a>Want more?<\/h2>\n<p>\n\n<\/p>\n<p>Each week, our team handpicks the best SEO and marketing content from around the web for <a href=\"https:\/\/ahrefs.com\/newsletter\/\">our newsletter<\/a>. Sign up to get them directly in your&nbsp;inbox.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re not one of our 275,000 subscribers, you\u2019ve missed out on some great&nbsp;reads! Here\u2019s a quick summary of my personal favorites from the last&nbsp;month: Best of June&nbsp;2024 An Anonymous Source Shared Thousands of Leaked Google Search API Documents with<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[462],"coauthors":[339],"class_list":["post-174222","post","type-post","status-publish","format-standard","hentry","category-general-seo","tag-blog","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Best of Ahrefs\u2019 Digest: June 2024<\/title>\n<meta name=\"description\" content=\"Discover our favourite reads from the past month.\" 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