{"id":174085,"date":"2024-03-31T22:44:48","date_gmt":"2024-04-01T03:44:48","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=174085"},"modified":"2025-07-21T04:38:05","modified_gmt":"2025-07-21T09:38:05","slug":"groupm","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/groupm\/","title":{"rendered":"GroupM increases non-branded traffic by 115% for IKEA Turkey"},"content":{"rendered":"\n

GroupM achieved a 115% increase in Organic traffic for IKEA Turkey<\/strong>. Their Google Search Console (GSC) numbers are proof of their success:<\/p>\n\n\n\n

\"Image3\"<\/figure>\n\n\n\n

In addition to the GSC numbers, IKEA Turkey\u2019s successful organic growth was also reflected in Ahrefs via the Top Pages report, where the website started to gain significant traffic for non-branded Organic Keywords:<\/p>\n\n\n\n

\"Image1\"
Non-branded pages with increased organic traffic from 1st July 2022 - 30 Sep 2023<\/figcaption><\/figure>\n\n\n
Ahrefs is an indispensable tool for any SEO director. We wholeheartedly endorse Ahrefs as a go-to SEO tool for businesses seeking a competitive edge. What truly sets Ahrefs apart is its unwavering commitment to providing accurate and up-to-date data, empowering businesses with reliable insights into keywords, backlinks, SERP rankings, and competitor strategies. <\/div>
\"Aybuke<\/div>
Aybuke Yerlikaya,<\/span> Growth Director GroupM Turkey<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n
Ahrefs is a comprehensive SEO tool that offers a wide range of features to help businesses improve their online visibility, analyze competitors, and optimize their websites for better search engine rankings. Because it is a versatile tool, being able to utilize it in almost all SEO tasks provides users an advantage. <\/div>
\"Ilker<\/div>
Ilker Akin,<\/span> Senior SEO Executive GroupM Turkey<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n
About GroupM<\/div>
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GroupM<\/a> is part of WPP Companies Group. They provide a range of solutions related to digital marketing, including marketing strategy, data-driven marketing, advertising, and SEO services.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n

Problem: Fixing SEO issues evolved into a complex website migration project<\/h2>\n\n\n\n

GroupM needed to revamp the SEO strategy for one of their flagship customers \u2013 IKEA Turkey. Not a walk in the park under the best circumstances. But what happens when you throw in a 50,000-page migration and a previous brand-heavy SEO strategy into the mix? You risk creating an underperforming site riddled with technical errors.<\/p>\n\n\n\n

Solution: Switch to Ahrefs to tackle Enterprise-level challenges<\/h2>\n\n\n\n

1. Powerful technical audits minimized errors during the migration<\/h3>\n\n\n\n

Ahrefs\u2019 Site Audit<\/strong> tool played a key role in ensuring that the year-long migration of the client\u2019s website happened smoothly, with as little disruption as possible. Regular site audits were conducted to find and fix technical issues that would jeopardize the website\u2019s visibility in search, such as:<\/p>\n\n\n\n