{"id":174058,"date":"2024-03-29T23:18:02","date_gmt":"2024-03-30T04:18:02","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=174058"},"modified":"2025-07-21T04:40:12","modified_gmt":"2025-07-21T09:40:12","slug":"suso-digital","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/suso-digital\/","title":{"rendered":"SUSO Digital migrates to a single SEO platform to empower both sales and marketing"},"content":{"rendered":"\n<blockquote class=\"small\"><div class=\"quote-content\"> From our content writers and account managers, to our sales staff and SEO specialists - every single member of our team uses Ahrefs every single day; it is, and has been our go to SEO tool for almost a decade.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Andrew Oleksik\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/suso-andrew.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Andrew Oleksik,<\/span> <span class=\"quote-author-job\">Managing Director <a href=\"https:\/\/susodigital.com\" target=\"_blank\">SUSO Digital<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">About SUSO Digital<\/h2>\n\n\n\n<p><strong>SUSO Digital<\/strong> is a team of 60+ SEO experts who partner with ambitious agencies and brands around the world, providing strategic white label SEO services.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why they switched to Ahrefs<\/h2>\n\n\n\n<p>Before Ahrefs, SUSO Digital were using a number of separate platforms for tracking clients\u2019 keywords, technical and content audits, and backlink related issues. They were looking for a single combined platform that was easy for the whole team to use together.<\/p>\n\n\n\n<p>What led SUSO Digital to choose Ahrefs over other options on the market was its extensive range of platform capabilities that are useful for every department at SUSO Digital, not just our&nbsp;SEOs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ahrefs\u2019 core tools: <strong>Site Explorer<\/strong>, <strong>Keywords Explorer<\/strong>&nbsp;and <strong>Rank Tracker<\/strong>&nbsp;allowed their team to develop and execute SEO strategies daily.<\/li>\n\n\n\n<li>Their link building specialists used <strong>Batch Analysis<\/strong>&nbsp;and <strong>Link Intersect<\/strong>&nbsp;to quickly and efficiently analyze hundreds of link prospects at&nbsp;once.<\/li>\n\n\n\n<li>Their content writers found the <strong>Content gap <\/strong>useful for identifying new keyword opportunities that the client websites are missing out&nbsp;on.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Their account managers utilized the <strong>Ahrefs API<\/strong>&nbsp;to easily create bespoke reports that are extremely insightful for clients.<\/li>\n\n\n\n<li>Their sales team used <strong>Site Explorer<\/strong>&nbsp;and its domain comparison features to create preliminary reviews of prospective clients\u2019 SEO performance and compare them to their competitors.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\"> Getting started with Ahrefs was extremely easy, thanks to the comprehensive documentation available. We used the Ahrefs Academy videos and the blog to continually learn how to use Ahrefs in new and exciting ways. Finally, the Ahrefs\u2019 platform itself has intuitive hover hints that clarify unfamiliar terms and metrics, and provides examples of how they can be&nbsp;used.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Andrew Oleksik\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/suso-andrew.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Andrew Oleksik,<\/span> <span class=\"quote-author-job\">Managing Director <a href=\"https:\/\/susodigital.com\" target=\"_blank\">SUSO Digital<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">How they harnessed Ahrefs to achieve results for clients<\/h2>\n\n\n\n<p>One of their key clients specialize in simultaneous translation and interpretation. This client &nbsp;originally came to SUSO Digital in 2017, when their website only registered 40 clicks a month, coming from 250 organic keywords ranking in Google. To make things worse, these keywords weren\u2019t explicitly related to their service offerings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Realign keyword strategy for a better targeted audience<\/h3>\n\n\n\n<p><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">SUSO Digital checked the website\u2019s <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Organic competitors report<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">&nbsp;to find competing websites in the same niche and got to work targeting more relevant keywords instead, such as \u201clegal language translation\u201d, \u201csimultaneous interpreting services\u201d and \u201ccorporate translation\u201d.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Revamped their site structure to optimize crawl budget<\/h3>\n\n\n\n<p>In addition, the client\u2019s site was constructed in such a way that it routinely generated low quality pages. This affected both SEO performance and crawl budget, and it was difficult to trace how they were being formed. <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Site Audit<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">&nbsp;helped SUSO digital narrow down the root cause of this and eliminate this issue, allowing Google to crawl the website more efficiently.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Recovered link equity from broken backlinks<\/h3>\n\n\n\n<p>Along with this structural revamp, this website has now changed a lot over the years. By checking Ahrefs\u2019 <strong>Broken backlinks report<\/strong>, the team noticed no one took care of backlinks linking to older versions of their important pages. They used this report to systematically track and restore these backlinks to regain link&nbsp;juice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.iws2wvu6xjqc\">Results<\/h2>\n\n\n\n<p>As of 8 February 2024, SUSO Digital\u2019s client website now has around 21,000 clicks monthly coming from 9700 organic keywords. A more than 80x increase in organic traffic coming from keywords relevant to their business\u2019 offerings.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/image1-2.png\" alt=\"Image1\"><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h.iory7wj7y2cf\">Switch to an SEO stack that empower all&nbsp;teams:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/batch-analysis\">Batch Analysis<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/academy\/how-to-use-ahrefs\/competitive-analysis\/content-gap\">Competitor Analysis<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/docs.ahrefs.com\/docs\/api\/reference\/introduction\">Ahrefs API<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>About SUSO Digital SUSO Digital is a team of 60+ SEO experts who partner with ambitious agencies and brands around the world, providing strategic white label SEO services. Why they switched to Ahrefs Before Ahrefs, SUSO Digital were using a<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":196,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[333],"tags":[],"coauthors":[460],"class_list":["post-174058","post","type-post","status-publish","format-standard","hentry","category-product-blog","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SUSO Digital migrates to a single SEO platform to empower both sales and marketing<\/title>\n<meta name=\"description\" content=\"See how every department in SUSO Digital uses Ahrefs to achieve results for their customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/suso-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SUSO Digital migrates to a single SEO platform to empower both sales and marketing\" \/>\n<meta property=\"og:description\" content=\"See how every department in SUSO Digital uses Ahrefs to achieve results for their customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/suso-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-30T04:18:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T09:40:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/image1-2.png\" \/>\n<meta name=\"author\" content=\"Constance Tan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ahrefs\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/suso-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/suso-digital\\\/\"},\"author\":{\"name\":\"Constance Tan\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/1ccbd6961a55b4ad9fba689e72e2f035\"},\"headline\":\"SUSO Digital migrates to a single SEO platform to empower both sales and marketing\",\"datePublished\":\"2024-03-30T04:18:02+00:00\",\"dateModified\":\"2025-07-21T09:40:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/suso-digital\\\/\"},\"wordCount\":679,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/suso-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/image1-2.png\",\"articleSection\":[\"Product Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/suso-digital\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/suso-digital\\\/\",\"name\":\"SUSO Digital migrates to a single SEO platform to empower both sales and marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/suso-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/suso-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/image1-2.png\",\"datePublished\":\"2024-03-30T04:18:02+00:00\",\"dateModified\":\"2025-07-21T09:40:12+00:00\",\"description\":\"See how every department in SUSO Digital uses Ahrefs to achieve results for their customers.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/suso-digital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/suso-digital\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/image1-2.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/image1-2.png\",\"width\":1148,\"height\":990,\"caption\":\"Image1\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; 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