{"id":173648,"date":"2024-03-26T11:42:43","date_gmt":"2024-03-26T16:42:43","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=173648"},"modified":"2024-08-23T09:35:35","modified_gmt":"2024-08-23T14:35:35","slug":"content-marketing-reporting-tools","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/content-marketing-reporting-tools\/","title":{"rendered":"7 Content Marketing Reporting Tools for Data That Matters"},"content":{"rendered":"\n
Content marketing reporting tools allow you to track, analyze, and present data and qualitative feedback to your boss or client. Their main purpose is to look back on performance and help make data-driven decisions.<\/div>\n\n\n\n

This article lists a complete tool stack<\/em> that will allow you to track all the metrics that matter<\/a> in content marketing, such as traffic, keywords, and audience growth. There are seven tools on the list:<\/p>\n\n\n\n

    \n
  1. Google Analytics<\/a>. For tracking most types of traffic, basic behavioral metrics, and setting conversion goals. Price: free.<\/li>\n\n\n\n
  2. Google Search Console<\/a>. For tracking organic traffic. Price: free.<\/li>\n\n\n\n
  3. Ahrefs<\/a>. For tracking (and improving) SEO metrics. Price: free to get started with Ahrefs Webmaster Tools<\/a>, and premium plans start from $99\/mo.<\/li>\n\n\n\n
  4. Microsoft Clarity<\/a>. For a deeper look into how views engage with web pages. Price: free.<\/li>\n\n\n\n
  5. Your social media platforms (X, LinkedIn, YouTube, etc.): equipped with all the social reporting data you need by default. Price: free.<\/li>\n\n\n\n
  6. Google Looker Studio<\/a>. For getting all your data in one place and sharing automatically updated, interactive dashboards. Price: free.<\/li>\n\n\n\n
  7. ChatGPT<\/a>: your copilot for data heavy lifting. Price: some functionality is available for free, but you\u2019re probably going to need a $20\/mo subscription.<\/li>\n<\/ol>\n\n\n\n

    These are all popular tools that don\u2019t really need an introduction but keep reading if you want to learn what kind of KPI to track with them and get a short \u201cinsider view\u201d from someone who used them.<\/p>\n\n\n\n

    Contents<\/div><\/span><\/span><\/span><\/a><\/div>\n\n\n\n