{"id":173469,"date":"2024-03-25T06:13:41","date_gmt":"2024-03-25T11:13:41","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=173469"},"modified":"2025-07-21T09:38:30","modified_gmt":"2025-07-21T14:38:30","slug":"content-marketing-reporting","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/content-marketing-reporting\/","title":{"rendered":"Beginner\u2019s Guide to Content Marketing Reporting"},"content":{"rendered":"\n<div class=\"intro-txt\">Not sure how to prepare your content report? I get it \u2014 too many metrics to report, and what should a report look look in the first place? I promise this will change by the end of this&nbsp;guide.<\/div>\n\n\n\n<p>In this guide, you\u2019ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Content marketing reporting best practices\" data-section=\"best-practices\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173469-_7us8xqt6yadp\"><\/a>Content marketing reporting best practices<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>From my experience, I\u2019ve learned that having three key features in a content report makes all the difference: data-led, actionable, and function-driven. It keeps everyone on the same page and ensures our work counts.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"1496\" class=\"wp-image-173470\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/three-traits-for-effective-content-marketing-repor.png\" alt=\"Three traits for effective content marketing reports. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/three-traits-for-effective-content-marketing-repor.png 1560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/three-traits-for-effective-content-marketing-repor-443x425.png 443w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/three-traits-for-effective-content-marketing-repor-768x736.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/three-traits-for-effective-content-marketing-repor-1536x1473.png 1536w\" sizes=\"auto, (max-width: 1560px) 100vw, 1560px\"><\/figure>\n\n\n\n<p>Let\u2019s unpack this.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-173469-_hg5b4w1d1q3h\"><\/a>1. Data-led<\/h3>\n\n\n\n<p>Instead of relying on gut feelings or assumptions, a data-led report is based on quantitative (numbers) and qualitative (observations) data to provide a clear, objective view of content performance.<\/p>\n\n\n\n<p>This way, every recommendation or insight is grounded in verifiable facts, making it a reliable tool for decision-making.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-173469-_ghriurw9vany\"><\/a>2. Actionable<\/h3>\n\n\n\n<p>At the same time, a good content marketing report doesn\u2019t just drown the reader in numbers and charts; it interprets the data to provide clear, actionable insights.<\/p>\n\n\n\n<p>This means specific recommendations accompany the numbers on what can be done to improve performance. Whether it\u2019s tweaking the content strategy, focusing on different topics, adjusting distribution channels, or choosing different SEO tactics, actionable reports transform data into a roadmap for better outcomes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-173469-_f384rdjnrv8k\"><\/a>3. Function-driven<\/h3>\n\n\n\n<p>In reporting, form needs to follow function \u2014 the content and structure of the report need to be tailored to the specific needs of the person you want to share it with. You could also think of it this way: reports should be good enough to serve their purpose, but everything above that would be overkill.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1046\" class=\"wp-image-173471\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/output-vs-effort-in-creating-reports-.png\" alt=\"Output vs. effort in creating reports.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/output-vs-effort-in-creating-reports-.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/output-vs-effort-in-creating-reports--650x425.png 650w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/output-vs-effort-in-creating-reports--768x502.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/output-vs-effort-in-creating-reports--1536x1004.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Don\u2019t overthink, overcomplicate, or over-design your reports. Pick the KPIs that you can actually influence, add some actually useful commentary, and choose the form that won\u2019t make your boss or client think that you\u2019re spending too much time on \u201cpaperwork\u201d.<\/p>\n\n\n\n<p>To illustrate, a typical agency or freelance report is about ROI or generating value for the client. They come in the form of an entire document, nicely designed with a lot of data and insights (similar to this <a href=\"https:\/\/ahrefs.com\/blog\/seo-report-template\/\">SEO report<\/a>). It could even be accompanied by a l<a href=\"https:\/\/lookerstudio.google.com\/reporting\/5a10fad2-a23e-41f3-bd71-40ab5ce01e21\/page\/p_35x46x12oc\">ive dashboard<\/a> like the one below created in Google Looker Studio:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1906\" height=\"1398\" class=\"wp-image-173472\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-live-dashboard-created-with-google-lo.png\" alt=\"Example of a live dashboard created with Google Looker Studio.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-live-dashboard-created-with-google-lo.png 1906w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-live-dashboard-created-with-google-lo-579x425.png 579w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-live-dashboard-created-with-google-lo-768x563.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-live-dashboard-created-with-google-lo-1536x1127.png 1536w\" sizes=\"auto, (max-width: 1906px) 100vw, 1906px\"><\/figure>\n\n\n\n<p>On the other hand, in-house reports are typically about documenting performance and progress. They are much more streamlined. For example, the monthly blog report at Ahrefs is a short, public message on Slack with three types of information: the number of published articles, notable keyword movements, and any notable stuff. That\u2019s it.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1281\" class=\"wp-image-173473\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/streamlined-in-house-content-report-.jpg\" alt=\"Streamlined in-house content report.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/streamlined-in-house-content-report-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/streamlined-in-house-content-report--680x425.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/streamlined-in-house-content-report--768x480.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/streamlined-in-house-content-report--1536x961.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What to include in a content marketing report\" data-section=\"what-to-include\"><a id=\"post-173469-_tmd32fjmpjph\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">What to include in a content marketing report<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>In this part of the guide, we\u2019re discussing content marketing KPIs and qualitative feedback that will allow you to build a solid report. These are based on our <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-metrics\/\">poll on metrics<\/a> actually used by marketers and a few tried and tested suggestions from&nbsp;us.<\/p>\n\n\n\n<p>Keep in mind that your final metrics may differ depending on your strategy. We encourage you to customize your reports.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Summary\" data-section=\"summary\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-173469-_wi5vjzj1sn4a\"><\/a>1. Summary<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Summaries are designed for stakeholders who just want to know the most important points. They may not have the time or the interest to dive into data and put together an overall picture of your performance. These people will be expecting something like&nbsp;this:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content output:<\/strong> increased by 20%, with 20 new pieces published.<\/li>\n\n\n\n<li><strong>Traffic:<\/strong> rose by 35%, reaching 135,000 monthly visitors.<\/li>\n\n\n\n<li><strong>Keyword rankings:<\/strong> 50% of targeted keywords now in top 3 SERP positions.<\/li>\n\n\n\n<li><strong>Audience growth<\/strong>: expanded by 25%, now totaling 75,000.<\/li>\n\n\n\n<li><strong>Engagement:<\/strong> improved by 15% across all platforms.<\/li>\n\n\n\n<li><strong>Conversions:<\/strong> grew to 5%, resulting in an additional 50&nbsp;sales.<\/li>\n\n\n\n<li><strong>Recommendations:<\/strong> we\u2019re on the right track, and we\u2019re ready to invest more in content scaling.<\/li>\n<\/ul>\n\n\n\n<\/div><\/blockquote>\n\n\n\n<p>It\u2019s a good practice to add summaries at all times, but you\u2019ll find them especially useful in large teams and when working with clients.<\/p>\n\n\n\n<p>Summaries are put in the front of the report but written last. Don\u2019t write them before collecting and analyzing the&nbsp;data.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Content output\" data-section=\"output\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-173469-_dc44daw35rtz\"><\/a>2. Content output<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>This section details the quantity and type of content published within a specific timeframe. This will tell your boss or client how efficient you\/your team&nbsp;is.<\/p>\n\n\n\n<p>It can include blog posts, videos, podcasts, infographics, and social media&nbsp;posts.<\/p>\n\n\n\n<p>You can simply measure the volume of content produced and categorize it by type to assess productivity and diversity in your content strategy.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Traffic\" data-section=\"traffic\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-173469-_8zz6hobbieva\"><\/a>3. Traffic<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Traffic shows how good the content is at attracting clicks to the website.<\/p>\n\n\n\n<p>Typically, stakeholders want to know the growth of traffic rather than just the number of clicks in a given period. A thousand more clicks in a month may be exceptional for one website but a poor result for another.<\/p>\n\n\n\n<p>It\u2019s also a good idea to break down traffic growth by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Source<\/strong>: in the case of content, that will mostly be organic, email, referral (but only from the sources you influenced), and social media. Include direct traffic only if it actually correlates with content. Paid traffic is typically the domain of performance marketing, but if you\u2019re running any ads for content, add that,&nbsp;too.<\/li>\n\n\n\n<li><strong>Target<\/strong>: this depends on whether your goal is to drive traffic to the entire site or its parts, such as product landing pages, pricing, contact, etc.<\/li>\n<\/ul>\n\n\n\n<p>Traffic is easy to measure. Free tools such as <a href=\"https:\/\/ahrefs.com\/web-analytics\">Ahrefs Web Analytics<\/a> or Matomo should be enough. For <a href=\"https:\/\/ahrefs.com\/blog\/organic-search\/\">organic traffic<\/a> from Google, make sure you use Google Search Console, though.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Google Search Console will give you the most accurate organic click data, but SEO tools like <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a> will give you the means to improve it. For example, you can see how a site stacks up against competitors (and break down their strategy) or see which pages gained and lost the most traffic in a given period.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"884\" class=\"wp-image-173474\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/organic-competitors-report-from-ahrefs-.png\" alt=\"Organic competitors report from Ahrefs.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/organic-competitors-report-from-ahrefs-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/organic-competitors-report-from-ahrefs--680x294.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/organic-competitors-report-from-ahrefs--768x332.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/organic-competitors-report-from-ahrefs--1536x663.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">\n<figcaption class=\"wp-element-caption\">Organic competitors report in Ahrefs showing a month-to-month performance&nbsp;change.<\/figcaption>\n<\/figure>\n\n\n\n<p>For traffic reporting, you will also find <strong><a href=\"https:\/\/ahrefs.com\/portfolios\">Ahrefs\u2019<\/a> Portfolios<\/strong> feature helpful. You can track organic traffic and other SEO metrics for any collection of pages. For instance, a set of your client\u2019s websites, competitors, or all content directories.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"693\" class=\"wp-image-173475\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolios-feature-from-ahrefs-.png\" alt=\"Portfolios feature from Ahrefs. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolios-feature-from-ahrefs-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolios-feature-from-ahrefs--680x230.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolios-feature-from-ahrefs--768x260.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolios-feature-from-ahrefs--1536x520.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolios-feature-from-ahrefs--650x220.png 650w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. SEO metrics\" data-section=\"seo-metrics\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-173469-_6eqs10fkjebj\"><\/a>4. SEO metrics<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/what-is-seo\/\">SEO (search engine optimization)<\/a> metrics help you understand the visibility and ranking of your content in search engines.<\/p>\n\n\n\n<p>There is a variety of metrics you could report here, but according to our insights, marketers usually report these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Impressions<\/strong>: how often a site appears in search results.<\/li>\n\n\n\n<li><strong>Rankings<\/strong>: what pages rank for a given keyword. The higher the rankings, the more organic traffic you can&nbsp;get.<\/li>\n\n\n\n<li><strong>Share of voice<\/strong>: percentage of all possible organic clicks (from SERPs) for the tracked keywords landing on your website.<\/li>\n\n\n\n<li><strong>Backlink growth<\/strong>: refers to the increase in the number of inbound links pointing to a website over a specific period. Worth tracking if you\u2019re creating <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/link-bait\">link bait<\/a> content or doing <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">link building<\/a>.<\/li>\n\n\n\n<li><strong>Organic traffic<\/strong>: already covered in the previous paragraph. It overlaps with the SEO metrics category because, generally speaking, organic traffic growth is the outcome of effective SEO.<\/li>\n<\/ul>\n\n\n\n<p>You\u2019ll need two types of tools to report these metrics: Google Search Console for organic traffic (i.e., clicks) and impressions and an SEO tool like Ahrefs for everything else.<\/p>\n\n\n\n<p>If you feel that the recipient of the report will be interested in top-level metrics only, consider reporting just the share of voice and organic traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"927\" class=\"wp-image-173476\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/organic-share-of-voice-report-in-ahrefs-.png\" alt=\"Organic share of voice report in Ahrefs. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/organic-share-of-voice-report-in-ahrefs-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/organic-share-of-voice-report-in-ahrefs--680x308.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/organic-share-of-voice-report-in-ahrefs--768x348.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/organic-share-of-voice-report-in-ahrefs--1536x695.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">\n<figcaption class=\"wp-element-caption\">You can find the share of voice metric&nbsp;in Ahrefs\u2019 Rank Tracker.<\/figcaption>\n<\/figure>\n\n\n\n<p>The benefits of being visible in Google are obvious even for non-marketers, so you\u2019ll send a clear and strong message if you prove with these metrics that your content makes the brand stand out in Google, and because of that, you\u2019re able to attract more visitors.<\/p>\n\n\n\n<p>On the other hand, if your audience is SEO-savvy and that channel is a big part of your strategy, you can make your report shine with additional metrics explained in this <a href=\"https:\/\/ahrefs.com\/blog\/seo-reporting\/\">guide to SEO reporting<\/a>.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-reporting\/\">A Beginner\u2019s Guide to SEO Reporting<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Audience growth\" data-section=\"audience-growth\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-173469-_ciukwvxbbld6\"><\/a>5. Audience growth<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>This measures the increase in your content\u2019s audience over time, including new subscribers to newsletters, video\/podcast channels, and social media followers.<\/p>\n\n\n\n<p>Tracking these metrics helps assess the effectiveness of your content in attracting and retaining a growing audience. In other words, audience growth shows the demand for more content like the one you\u2019re already making.<\/p>\n\n\n\n<p>For example, at Ahrefs, we track the subscriber growth on <a href=\"https:\/\/www.youtube.com\/c\/AhrefsCom\">AhrefsTV<\/a> YouTube channel, and we simply use YouTube\u2019s native metrics for&nbsp;that.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1640\" height=\"672\" class=\"wp-image-173477\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/audience-growth-data-from-youtube-.png\" alt=\"Audience growth data from YouTube.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/audience-growth-data-from-youtube-.png 1640w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/audience-growth-data-from-youtube--680x279.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/audience-growth-data-from-youtube--768x315.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/audience-growth-data-from-youtube--1536x629.png 1536w\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\">\n<figcaption class=\"wp-element-caption\">An actual screenshot of our YouTube channel audience growth.<\/figcaption>\n<\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Engagement\" data-section=\"engagement\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-173469-_kc7d5v1we4pq\"><\/a>6. Engagement<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Engagement metrics gauge how actively your audience interacts with your content.<\/p>\n\n\n\n<p>Here are some common engagement metrics tracked by marketers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Likes and comments on social<\/strong> <strong>media<\/strong>: you can track them easily with native social media platform analytics or by using a tool like Buffer to collect all data in one&nbsp;place.<\/li>\n\n\n\n<li><strong>Email list engagement<\/strong>: these typically include how many people open your emails (open rate), how many click on the links inside them (click rate), and spikes in unsubscribe rate. All email marketing tools are equipped with these metrics.<\/li>\n\n\n\n<li><strong>Time on page: <\/strong>how long people spend reading or interacting with a specific page on your website. Tracked by default in GA4, needs setting up in Matomo.<\/li>\n\n\n\n<li><strong>Scroll depth<\/strong>: how far down a page a visitor scrolls. In many cases, deeper scrolling should indicate the content is engaging enough to keep readers interested. GA4 and Matomo can be set up to display an event when a pre-defined scroll threshold has been reached (e.g., 10, 25, 50%). But if you want a bit more data without the need to dabble with technicals, use Hotjar or Microsoft Clarity.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1116\" class=\"wp-image-173478\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/microsoft-clarity-page-scroll-data-.jpg\" alt=\"Microsoft Clarity - page scroll data. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/microsoft-clarity-page-scroll-data-.jpg 1920w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/microsoft-clarity-page-scroll-data--680x395.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/microsoft-clarity-page-scroll-data--768x446.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/microsoft-clarity-page-scroll-data--1536x893.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\n<figcaption class=\"wp-element-caption\">Scroll depth report in Microsoft Clarity.<\/figcaption>\n<\/figure>\n\n\n\n<p>It\u2019s almost never bad if you get high numbers on those metrics. In an ideal world, they indicate that people really enjoy your content, but in reality, these metrics are quite nuanced. For example, some types of content are less likely to get likes on social media, and a short time on page may mean that people found what they wanted and left immediately.<\/p>\n\n\n\n<p>Therefore, it may be best to use engagement metrics in the right context.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use likes and comments to compare content. You can also use it to gauge interest in new types of content or topics.<\/li>\n\n\n\n<li>Use engagement <em>rate <\/em>on Twitter instead of total engagement: (Likes + retweets + replies) \/ (total number of followers)<\/li>\n\n\n\n<li>Use scroll rate and time on page only for long-form content, i.e., pages meant to keep the user a bit longer.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Conversions\" data-section=\"conversions\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-173469-_2ylo0hnery4h\"><\/a>7. Conversions<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Conversion metrics measure how effectively your content prompts users to take a desired action, such as signing up for a free&nbsp;trial.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Revenue\/signups correlation with traffic<\/strong>: the more people visit your site, the more opportunities to convert visitors into subscribers or paying customers.<\/li>\n\n\n\n<li><strong>Conversion growth from the bottom of the <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/marketing-funnels\/\"><strong>funnel<\/strong><\/a><strong> content<\/strong>: conversion tracked only for visitors that may be considering buying (comparisons, white papers, customer success stories, etc.).<\/li>\n\n\n\n<li><strong>First page seen to paying customer<\/strong>: if your content is the first page a visitor has seen and then converted into a customer, that means the content works.<\/li>\n\n\n\n<li><strong>Content downloads<\/strong>: high download rates can signal that your audience finds your content valuable.<\/li>\n\n\n\n<li><strong>Leads<\/strong>: people who leave contact information in exchange for access to content. Marketers typically track MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads): people who have shown interest and may be ready to buy in the future and contacts who are likely ready to be contacted by the sales&nbsp;team.<\/li>\n<\/ul>\n\n\n\n<p>Leads, downloads, and even revenue vs. traffic correlations are quite easy to track (and prove). Most tools that allow you to create a lead capture form will have built-in analytics, while esoteric data analysis stuff like correlation can be handled by ChatGPT in a breeze these&nbsp;days.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"722\" class=\"wp-image-173479\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-data-analysis-by-chatgpt-.png\" alt=\"Example data analysis by ChatGPT.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-data-analysis-by-chatgpt-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-data-analysis-by-chatgpt--680x240.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-data-analysis-by-chatgpt--768x271.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-data-analysis-by-chatgpt--1536x542.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">\n<figcaption class=\"wp-element-caption\">&nbsp;Correlation analysis&nbsp;done entirely by ChatGPT.<\/figcaption>\n<\/figure>\n\n\n\n<p>But if you want to prove that a specific piece of content generated X number of sales or Y amount of monthly recurring revenue, that\u2019s going to be tricky. Essentially, you\u2019ll be trying to prove the ROI of content marketing \u2014 something everybody wants to know, but nobody can really prove without using the word \u201cprobably\u201d.<\/p>\n\n\n\n<p>It\u2019s very likely that the people who will read your report, or even yourself, might like to know the \u201creturn on investment\u201d, so let\u2019s stop here for a brief moment.<\/p>\n\n\n\n<p>The problem with ROI in content marketing lies within imperfect attribution models and non-linear customer journeys. <a href=\"https:\/\/twitter.com\/thinking_slow\">Ryan Law<\/a> explains it in his <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-roi\/\">guide to calculating content ROI<\/a>:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>Did someone convert because of an article or in spite of it? When they read multiple articles, which had the biggest impact? If someone buys because of an advert, should we still credit the blog post they read beforehand?<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Ryan Law\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/themes\/Ahrefs-4\/images\/authors\/main\/RyanLaw.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Ryan Law,<\/span> <span class=\"quote-author-job\">Director of Content Marketing,&nbsp;<\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>Customer journeys are also rarely as straightforward as we\u2019d hope. One person might read 50 articles and never buy anything; another might read a single article, disappear for a year, and immediately buy. What role did content play in those journeys?<\/p>\n\n\n\n<p>That said, the ROI of content is not a topic you should avoid. You basically have two choices here:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Try to calculate ROI by using imperfect but reasonable methods<\/strong>. Ryan explains three of them in <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-roi\/\">his guide<\/a>.<\/li>\n\n\n\n<li><strong>Assume positive content ROI based on its strategic role<\/strong>. Essentially, ROI is an excellent argument for pursuing content marketing, but it\u2019s not the only one. Content marketing plays a strategic role because it has multiple benefits that are really hard to say \u201cno\u201d to. Think about it. If all competitors do content, can you afford to be the exception? In what other way will you demonstrate to the audience how the product\/service solves their problems? If your boss or client doubts in the very idea of content, it\u2019s a good idea to discuss it and manage expectations before you go all&nbsp;in.<\/li>\n<\/ul>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-roi\/\">Content Marketing ROI: How to Put a $ Value on Your Content<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Qualitative feedback\" data-section=\"feedback\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-173469-_y97iwytw5qeh\"><\/a>8. Qualitative feedback<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Finally, finish your report with anything worth mentioning that goes beyond raw data or beyond the ordinary.<\/p>\n\n\n\n<p>These could&nbsp;be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mentions in newsletters and other content roundups.<\/li>\n\n\n\n<li>Social media praise.<\/li>\n\n\n\n<li>Feedback on content quality from the audience.<\/li>\n\n\n\n<li>Content mentioned by prospects in conversations.<\/li>\n<\/ul>\n\n\n\n<p>For example, I use Ahrefs every month to find sites featuring my articles. This example shows two industry influencers linking to my recent SEO&nbsp;study.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2024\" height=\"714\" class=\"wp-image-173480\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/backlink-report-in-ahrefs-.jpg\" alt=\"Backlink report in Ahrefs. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/backlink-report-in-ahrefs-.jpg 2024w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/backlink-report-in-ahrefs--680x240.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/backlink-report-in-ahrefs--768x271.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/backlink-report-in-ahrefs--1536x542.jpg 1536w\" sizes=\"auto, (max-width: 2024px) 100vw, 2024px\"><\/figure>\n\n\n\n<p>This is also a good opportunity to mention operational feedback:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Roadblocks<\/strong>, like low availability of the design team.<\/li>\n\n\n\n<li><strong>Projections<\/strong>, for example, aiming to recover lost organic traffic by focusing on updating old content.<\/li>\n\n\n\n<li><strong>Opportunities for improvement<\/strong>, such as aligning content more closely with sales&nbsp;goals.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173469-_vgqck2j2qahy\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>No report can be effective without support from stakeholders. Rather than insisting on a specific report format, show a sample of the report, explain the value of it, and ask for feedback. You\u2019re the expert, but they\u2019re the client, so be open to finding a middle ground.<\/p>\n\n\n\n<p>As for reporting frequency, the norm is monthly, quarterly, and annually. Additionally, reports may be prepared for specific campaigns, which can vary in duration. Again, this is something worth discussing with the recipient of the report.<\/p>\n\n\n\n<p>Got questions or comments? Let me know on <a href=\"https:\/\/twitter.com\/m_makosiewicz\">X<\/a> or <a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz-38154b67\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this guide, you\u2019ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I\u2019ve learned that having three key features<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73],"tags":[],"coauthors":[412],"class_list":["post-173469","post","type-post","status-publish","format-standard","hentry","category-content-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beginner\u2019s Guide to Content Marketing Reporting<\/title>\n<meta name=\"description\" content=\"Your step-by-step guide to building a world-class content report. Share your wins, dazzle your boss, and wow your clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/content-marketing-reporting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beginner\u2019s Guide to Content Marketing Reporting\" \/>\n<meta property=\"og:description\" content=\"Share your wins, dazzle your boss, and wow your clients .\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/content-marketing-reporting\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-25T11:13:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T14:38:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/three-traits-for-effective-content-marketing-repor.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1560\" \/>\n\t<meta property=\"og:image:height\" content=\"1496\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-reporting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-reporting\\\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"Beginner\u2019s Guide to Content Marketing Reporting\",\"datePublished\":\"2024-03-25T11:13:41+00:00\",\"dateModified\":\"2025-07-21T14:38:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-reporting\\\/\"},\"wordCount\":2699,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-reporting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/beginners-guide-to-content-marketing-reporting-by-mateusz-makosiewicz-content-marketing.jpg\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-reporting\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-reporting\\\/\",\"name\":\"Beginner\u2019s Guide to Content Marketing Reporting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-reporting\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-reporting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/three-traits-for-effective-content-marketing-repor.png\",\"datePublished\":\"2024-03-25T11:13:41+00:00\",\"dateModified\":\"2025-07-21T14:38:30+00:00\",\"description\":\"Your step-by-step guide to building a world-class content report. 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