{"id":173224,"date":"2024-03-20T13:28:59","date_gmt":"2024-03-20T18:28:59","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=173224"},"modified":"2024-10-17T11:07:02","modified_gmt":"2024-10-17T16:07:02","slug":"sydney-seo-conference","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/sydney-seo-conference\/","title":{"rendered":"Sydney SEO Conference: \u201cAn Absolute Belter\u201d"},"content":{"rendered":"\n<div class=\"intro-txt\">I attended <a href=\"https:\/\/prosperitymedia.com.au\/sydney-seo-conference\/\">Sydney SEO Conference<\/a> for the second time, and I\u2019ve got to say, it\u2019s hands-down becoming one of my favorites. Great vibe, knock-out speakers, and perhaps best of all, awesome attendees.<\/div>\n\n\n\n<p>And it\u2019s <a href=\"https:\/\/leadlly.com.au\/blog\/sydney-seo-conference-leadlly-digital-upskills\/\">not<\/a> <a href=\"https:\/\/www.linkedin.com\/posts\/jamesrferguson_sydneyseoconference-ugcPost-7171100053414039554-4TLu\">just<\/a> <a href=\"https:\/\/www.linkedin.com\/posts\/crystalegan_sydneyseoconference-activity-7170982232063504384-I8jQ\">me<\/a> who thinks so:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1070\" height=\"228\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ikeas-seo-specialist-alex-kay-describes-sydney.png\" alt=\"Ikea's SEO specialist, Alex Kay, describes Sydney SEO Conference as an &quot;absolute belter&quot;.\" class=\"wp-image-173225\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ikeas-seo-specialist-alex-kay-describes-sydney.png 1070w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ikeas-seo-specialist-alex-kay-describes-sydney-680x145.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ikeas-seo-specialist-alex-kay-describes-sydney-768x164.png 768w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1084\" height=\"240\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/optimisings-head-of-seo-jim-ferguson-shares-he-h.png\" alt=\"Optimising's Head of SEO, Jim Ferguson shares he had a great time at Sydney SEO Conference on LinkedIn.\" class=\"wp-image-173226\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/optimisings-head-of-seo-jim-ferguson-shares-he-h.png 1084w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/optimisings-head-of-seo-jim-ferguson-shares-he-h-680x151.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/optimisings-head-of-seo-jim-ferguson-shares-he-h-768x170.png 768w\" sizes=\"auto, (max-width: 1084px) 100vw, 1084px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1082\" height=\"244\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/digital-content-creator-crystal-egan-describes-sy.png\" alt=\"Digital content creator, Crystal Egan describes Sydney SEO Conference as being great on LinkedIn.\" class=\"wp-image-173227\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/digital-content-creator-crystal-egan-describes-sy.png 1082w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/digital-content-creator-crystal-egan-describes-sy-680x153.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/digital-content-creator-crystal-egan-describes-sy-768x173.png 768w\" sizes=\"auto, (max-width: 1082px) 100vw, 1082px\"><\/figure>\n\n\n\n<p>There are loads of friendly folks in SEO I\u2019m grateful to have met through this conference. Those of us who live down under don\u2019t often get chances to connect with each other at large events like this (at least not without an insane amount of travel).<\/p>\n\n\n\n<p>Kudos to <a href=\"https:\/\/twitter.com\/connections8?lang=en\">James Norquay<\/a> and the <a href=\"https:\/\/prosperitymedia.com.au\/\">Prosperity Media<\/a> team for putting together such a great event. You\u2019ll definitely be seeing me again next&nbsp;year.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1367\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/the-prosperity-media-team-celebrating-at-sydney-se.jpg\" alt=\"The Prosperity Media team celebrating at Sydney SEO Conference.\" class=\"wp-image-173228\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/the-prosperity-media-team-celebrating-at-sydney-se.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/the-prosperity-media-team-celebrating-at-sydney-se-637x425.jpg 637w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/the-prosperity-media-team-celebrating-at-sydney-se-768x513.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/the-prosperity-media-team-celebrating-at-sydney-se-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\">The Prosperity Media team celebrating at Sydney SEO Conference.<\/figcaption><\/figure>\n\n\n\n<p>To give you a feel for the event (and hopefully persuade you to join me next year), here are my top takeaways.<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Vibe\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173224-_jebz0eia4385\"><\/a>The vibe: 5-star hotel but with a laid-back atmosphere<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Both times I\u2019ve attended this conference, the Prosperity team has gone all out on hiring top-notch, five-star venues.<\/p>\n\n\n\n<p>Located in the heart of Sydney, both venues have been easy to get to and are near many attractions for interstate or international travelers to&nbsp;enjoy.<\/p>\n\n\n\n<p>You can also expect five-star service from the venue staff, and the food and drinks provided throughout the day exceeded my expectations. None of that undrinkable conference coffee over&nbsp;here.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1367\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/photos-of-the-food-and-snacks-served-in-the-breaks.jpg\" alt=\"Photos of the food and snacks served in the breaks.\" class=\"wp-image-173229\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/photos-of-the-food-and-snacks-served-in-the-breaks.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/photos-of-the-food-and-snacks-served-in-the-breaks-637x425.jpg 637w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/photos-of-the-food-and-snacks-served-in-the-breaks-768x513.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/photos-of-the-food-and-snacks-served-in-the-breaks-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\">The food was also great. Apparently, the lunchtime lamb was \u201cto die for\u201d and I witnessed many people going back for seconds (and thirds!) Yeah, you know who you&nbsp;are&nbsp;\ud83d\ude09<\/figcaption><\/figure>\n\n\n\n<p>There are also a number of great sponsors (including Ahrefs, of course) supporting the event. We shared a stack of <a href=\"https:\/\/ahrefs.com\/seo\/book\">our SEO for Beginners<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/childrens-book\/\">White-Haired SEO children\u2019s books<\/a> with attendees:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Limited Ahrefs books left !! Grab one now for anyone at the Sydney SEO conference. <a href=\"https:\/\/t.co\/SqaZHT57v2\">pic.twitter.com\/SqaZHT57v2<\/a><\/p>\u2014 James Norquay (@connections8) <a href=\"https:\/\/twitter.com\/connections8\/status\/1763396764470821368?ref_src=twsrc%5Etfw\">March 1,&nbsp;2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Not to mention the after-party overlooking the harbor. It was a great place for people to let their hair down, enjoy some drinks on Prosperity Media\u2019s tab, and get into deep and interesting conversations. Just what a girl needs to nerd out over knowledge graphs with Nik Ranger or Google\u2019s helpful content updates with affiliate folks.<\/p>\n\n\n\n<p>It was a fun day all around!<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Crowd\" data-section=\"crowd\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173224-_gyw7i0gooatv\"><\/a>The crowd: You\u2019ll meet a diverse range of super-smart people<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/attendees-at-sydney-seo-conference-concentrating-o.jpg\" alt=\"Attendees at Sydney SEO Conference concentrating on all the knowledge delivered.\" class=\"wp-image-173230\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/attendees-at-sydney-seo-conference-concentrating-o.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/attendees-at-sydney-seo-conference-concentrating-o-638x425.jpg 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/attendees-at-sydney-seo-conference-concentrating-o-768x512.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/attendees-at-sydney-seo-conference-concentrating-o-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Some conferences have a feel about them where you know you\u2019ll mainly be around affiliate folks, or enterprise folks, or generalist marketers. Sydney SEO Conference wasn\u2019t like&nbsp;this.<\/p>\n\n\n\n<p>There were around 300 people at the event, and I was pleasantly surprised by the diverse range of skills and interests of the attendees. I met affiliate marketers, agency owners, in-house teams, and division heads from enterprise companies. There were also some non-SEO developers and WordPress specialists.<\/p>\n\n\n\n<p>If you\u2019re anything like me then chatting to other attendees in the breaks or social events after the conference is where you learn some super interesting things! It\u2019s honestly my favorite part of going to conferences.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1367\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/photo-of-guests-mingling-during-the-breaks-in-the.jpg\" alt=\"Photo of guests mingling during the breaks in the hotel's waiting area.\" class=\"wp-image-173231\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/photo-of-guests-mingling-during-the-breaks-in-the.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/photo-of-guests-mingling-during-the-breaks-in-the-637x425.jpg 637w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/photo-of-guests-mingling-during-the-breaks-in-the-768x513.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/photo-of-guests-mingling-during-the-breaks-in-the-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>My best SEO-related takeaway came from <a href=\"https:\/\/www.linkedin.com\/in\/georgiaswtan\/\">Georgia Tan<\/a> who shared some awesome things she\u2019s working on with her team around \u201cdigital shelf optimization\u201d for clients like Pepsico. It\u2019s about going beyond Google or other search engines to optimize products for specific ecommerce, marketplace, or app platforms where people shop.<\/p>\n\n\n\n<p>I also learned some great non-SEO tips about living in Andorra and the digital-nomad residency options available. Worth checking out if you\u2019re looking for a nomad-friendly place in Europe as your next&nbsp;base!<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Speakers\" data-section=\"speakers\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173224-_69iqkhvnwaf3\"><\/a>The speakers: You\u2019ll learn from big names and local experts alike<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/tim-soulo-presenting-at-sydney-seo-conference-on-h.jpg\" alt=\"Tim Soulo presenting at Sydney SEO Conference on how to use Ahrefs for competitive intelligence.\" class=\"wp-image-173232\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/tim-soulo-presenting-at-sydney-seo-conference-on-h.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/tim-soulo-presenting-at-sydney-seo-conference-on-h-638x425.jpg 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/tim-soulo-presenting-at-sydney-seo-conference-on-h-768x512.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/tim-soulo-presenting-at-sydney-seo-conference-on-h-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\">Tim Soulo on-stage presenting about using Ahrefs for <a href=\"https:\/\/ahrefs.com\/blog\/competitive-intelligence\/\">competitive intelligence<\/a>.<\/figcaption><\/figure>\n\n\n\n<p>The speaker lineup delivered knowledge bombs for each and every attendee, no matter their role or SEO experience. It wasn\u2019t the case that only one or two speakers were the standout favorites here.<\/p>\n\n\n\n<p>The diversity in presentation topics hit the nail on the head, and every attendee I spoke to walked away with new insights and actionable tips relevant to their role. That\u2019s how you know a conference has nailed it with its speaker lineup.<\/p>\n\n\n\n<p>If you\u2019re feeling a little FOMO, not to worry; here are my favorite takeaways from each speaker that you can also walk away&nbsp;with.<\/p>\n\n\n\n<table id=\"tablepress-301\" class=\"tablepress tablepress-id-301 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Speaker<\/th><th class=\"column-2\">Topic<\/th><th class=\"column-3\">Takeaways<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.linkedin.com\/in\/jes-scholz\/\">Jes Scholz<\/a><\/td><td class=\"column-2\">From search to surfaces: Your guide to Google\u2019s metamorphosis<\/td><td class=\"column-3\">Jes made a powerful case for the seismic shift that search is on the verge of in the Gemini era. Google is moving away from using schema.org and its ~1,400 defined entities for understanding content towards Gemini\u2019s ~175 billion parameters. As a result, Google is re-training people to stop searching with only 2-5 words and rather embrace longer, conversational, context-rich searches instead.<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.linkedin.com\/in\/jonas-grunfeld\/\">Jonas Gr\u00fcnfeld<\/a><\/td><td class=\"column-2\">Digital PR trends for 2024 to get top results<\/td><td class=\"column-3\"><p>Jonas shared three practical digital PR strategies.<\/p><ol><li>Prioritizing relevance over virality.<\/li><li>Tailoring content for its purpose.<\/li><li>Personalizing outreach in meaningful ways.<\/li><\/ol><p>I especially loved his take on how there are two types of linkable assets: content-based, or expertise (non-content-based).<\/p><\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.linkedin.com\/in\/nik-ranger\/\">Nik Ranger<\/a><\/td><td class=\"column-2\">Unlocking the hidden power of internal links with machine learning<\/td><td class=\"column-3\">Nik\u2019s talk was nerdy in the best way! She covered exactly how she uses machine learning to programmatically improve internal linking on websites. You can test out the model using the <a href=\"https:\/\/linkbert.com\/\">LinkBERT<\/a> demo.<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.linkedin.com\/in\/sally--mills\/\">Sally Mills<\/a><\/td><td class=\"column-2\">SEO automation: Getting our time&nbsp;back<\/td><td class=\"column-3\">Sally shared next-level tips on how she uses AI to automate tasks like web scraping, redirect mapping, and turning keywords and intents into topical maps en masse. So many golden nuggets for making boring (yet essential) processes more efficient. Check out her <a href=\"https:\/\/sallymills.com\/category\/seo-automation\/\">free automation scripts<\/a>.<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.linkedin.com\/in\/norquay\/\">James Norquay<\/a><\/td><td class=\"column-2\">Affiliate &amp; eCommerce SEO growth: What\u2019s working in&nbsp;2024<\/td><td class=\"column-3\"><p>James\u2019 talk consisted of rapid-fire tips for 30 minutes straight. Some of my favorites include:<\/p><ul><li>Invest in UX if you want your affiliate site to win (and even outrank authority sites).<\/li><li>Reverse-engineer who is promoting specific affiliate offers to see how you can create better content.<\/li><li>Use BingWMT to find hidden PBNs your competitors may be&nbsp;using.<\/li><\/ul><\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.linkedin.com\/in\/ana-luna-marketing\/\">Ana Luna<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/clearybenjamin\/\">Benjamin Cleary<\/a> + <a href=\"https:\/\/www.linkedin.com\/in\/georgiaswtan\/\">Georgia Tan<\/a> (Panel)<\/td><td class=\"column-2\">Moving the Needle: Search campaigns at enterprise scale<\/td><td class=\"column-3\">Georgia, Ana, and Ben answered questions relating to doing SEO at a mid-market or enterprise level. There were some great takeaways for in-house and enterprise folks seeking ideas on how to implement their strategies or to get buy-in from non-SEO executives.<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.linkedin.com\/in\/timsoulo\/\">Tim Soulo<\/a><\/td><td class=\"column-2\">Keep your enemies close: How to do competitive intelligence with Ahrefs<\/td><td class=\"column-3\">Tim shared practical use cases for using Ahrefs as a competitive intelligence tool, including 3 metrics, 3 actionable tips, and 3 tools including my favorite, the <a href=\"https:\/\/ahrefs.com\/blog\/portfolios\/\">portfolio feature<\/a>. You can use this to compare a segment of a competitor\u2019s site to yours or track all your competitors as a batch so you get updated competitors\u2019 stats anytime you need&nbsp;them.<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.linkedin.com\/in\/greggifford\/\">Greg Gifford<\/a><\/td><td class=\"column-2\">How to be a local SEO superhero<\/td><td class=\"column-3\">Greg\u2019s presentation was dynamic and full of local SEO hot tips. I especially loved Greg\u2019s tip about getting links from churches, charities, and other hyper-local, trusted organizations in your area. Local links like this tie in with his advice to turn your blog into a local destination and a place that local folks turn to for content about the area, not just about your services.<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.linkedin.com\/in\/regan-mcgregor\/\">Regan McGregor<\/a><\/td><td class=\"column-2\">Trust or bust: Winning over users and bots in&nbsp;SEO<\/td><td class=\"column-3\">Regan took a deep dive into all things E-E-A-T with some great examples of how to run a detailed E-E-A-T-based brand audit. My favorite tip was using Google search operators like <code>[example.com -site:example.com]<\/code> to find indexed brand mentions on sites other than your&nbsp;own.<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.linkedin.com\/in\/aarontaylorseo\/\">Aaron Taylor<\/a><\/td><td class=\"column-2\">The third pillar of SEO: User interactions<\/td><td class=\"column-3\">I\u2019m biased towards paying extra attention to all things combining SEO and UX. So Aaron\u2019s talk on the impact of user interactions in SEO has a soft spot in my heart of SEO hearts. My top takeaways:<ul><li> For low-competition SERPs, focus on query relevance.<\/li><li>For more difficult SERPs, prioritize content quality and consider user interactions.<\/li><li>For difficult SERPs, it\u2019s all of the above plus your site\u2019s authority.<\/li><\/ul><\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.linkedin.com\/in\/dejan-m\/\">Dejan Mladenovski<\/a><\/td><td class=\"column-2\">Programmatic SEO: A winning formula for scaling growth<\/td><td class=\"column-3\">What an energetic speaker to close off the day! I loved Dejan\u2019s tips on making the most out of programmatic SEO. And it wasn\u2019t about creating quasi-spam, mass-AI pages at scale. I loved his takeaways on using APIs, next-level programmatic internal links, and programmatically inserting hreflang. My #1 tip was to only consider a programmatic SEO campaign for keywords and topics with over 20,000 searches a month if you want to get a return on investment.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-301 from cache -->\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173224-_9tlll5r9duox\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>Good vibes, fun folks, and expert speakers. What more do you&nbsp;need?<\/p>\n\n\n\n<p>With some top-level speakers already secured for next year\u2019s lineup, including Aleyda Solis, Kyle Roof, and Cyrus Shephard, I encourage you and your team to join me at <a href=\"https:\/\/prosperitymedia.com.au\/sydney-seo-conference\/\">Sydney SEO Conference<\/a> in&nbsp;2025.<\/p>\n\n\n\n<p>See how much fun these folks are having? This could be you next&nbsp;year.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">It was great to host over 300 SEOs and Digital Marketers at the 2024 Sydney SEO Conference.<br><br>With 98% of attendees saying they want to attend again in 2025, tickets are available and now selling out quickly already. <br><br>Thanks to all the great speakers and  sponsors on the day! <a href=\"https:\/\/t.co\/6oYRbpZosL\">pic.twitter.com\/6oYRbpZosL<\/a><\/p>\u2014 James Norquay (@connections8) <a href=\"https:\/\/twitter.com\/connections8\/status\/1767667175370993982?ref_src=twsrc%5Etfw\">March 12,&nbsp;2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>See you&nbsp;there&nbsp;\ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>And it\u2019s not just me who thinks so: There are loads of friendly folks in SEO I\u2019m grateful to have met through this conference. Those of us who live down under don\u2019t often get chances to connect with each other<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":195,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[462],"coauthors":[458],"class_list":["post-173224","post","type-post","status-publish","format-standard","hentry","category-general-seo","tag-blog","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sydney SEO Conference: \u201cAn Absolute Belter\u201d<\/title>\n<meta name=\"description\" content=\"I attended Sydney SEO Conference for the second time it&#039;s hands-down becoming one of my favorites. 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