{"id":173177,"date":"2024-03-20T06:16:59","date_gmt":"2024-03-20T11:16:59","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=173177"},"modified":"2024-06-16T22:03:25","modified_gmt":"2024-06-17T03:03:25","slug":"seo-apis","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-apis\/","title":{"rendered":"Steal Our SEO API Stack For Easy SEO Automation"},"content":{"rendered":"\n<div class=\"intro-txt\">If you\u2019re looking to automate boring SEO tasks or create custom SEO reporting dashboards, APIs can be a major time-saver.<\/div>\n\n\n\n<p>So, I asked our team for recommendations for a well-balanced SEO API stack that covers everything you\u2019ll likely ever&nbsp;need.<\/p>\n\n\n\n<p>I\u2019m excited to share this list with you, so let\u2019s get straight to&nbsp;it.<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Ahrefs API\" data-section=\"ahrefs-api\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173177-_a6ija0aj3oew\"><\/a>1. Ahrefs API: For keyword, backlink, and SEO performance data<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ahrefs\u2019 API gives you access to all kinds of useful, industry-leading SEO metrics and data,&nbsp;like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/docs.ahrefs.com\/docs\/api\/keywords-explorer\/operations\/get-a-overview\"><strong>Keyword data<\/strong><\/a>: Pull metrics like search volume or Keyword Difficulty (KD) for a keyword or lists of keywords, as well as the top 100 search results.<\/li>\n\n\n\n<li><a href=\"https:\/\/docs.ahrefs.com\/docs\/api\/site-explorer\/operations\/list-all-backlinks\"><strong>Backlink data<\/strong><\/a>: Pull metrics like referring domains and <a href=\"https:\/\/ahrefs.com\/blog\/anchor-text\/\">anchor text<\/a> or programmatically discover the best pages by links for any domain.<\/li>\n\n\n\n<li><a href=\"https:\/\/docs.ahrefs.com\/docs\/api\/site-explorer\"><strong>Search performance data<\/strong><\/a>: Pull metrics like estimated organic traffic, Traffic Value, and paid search traffic. You can even pull a site\u2019s best pages by traffic.<\/li>\n<\/ul>\n\n\n\n<p>But lots of APIs offer this kind of data, right? So why use Ahrefs?<\/p>\n\n\n\n<p>First, our API is <a href=\"https:\/\/ahrefs.com\/big-data\">powered by seriously big data<\/a>. Our crawler is one of the most active on the web (it\u2019s <a href=\"https:\/\/radar.cloudflare.com\/traffic\/verified-bots\">up there with Google\u2019s and Bing\u2019s crawlers<\/a>) and discovers data about websites 24\/7.<\/p>\n\n\n\n<p>Second, our data is <em>way<\/em> more granular than the competition. For example, there are 77 response fields returned by <a href=\"https:\/\/docs.ahrefs.com\/docs\/api\/site-explorer\/operations\/list-all-backlinks\">our Backlinks endpoint<\/a> vs. only 22 response fields in Semrush\u2019s endpoint for the <a href=\"https:\/\/developer.semrush.com\/api\/v3\/analytics\/backlinks\/#backlinks_\">backlinks report type<\/a>.<\/p>\n\n\n\n<p>Third, our API is super easy to use. Just click our nifty API button in any report you want to export metrics from and instantly convert it into a cURL or URL API request:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"722\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/using-the-ahrefs-api-button-to-convert-a-report-in.gif\" alt=\"Using the Ahrefs API button to convert a report into a cURL request easily.\" class=\"wp-image-173178\"><\/figure>\n\n\n\n<p>Plus, our API is also really well documented, and you can get requests in multiple languages:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"750\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/all-the-languages-ahrefs-seo-api-delivers-request.png\" alt=\"All the languages Ahrefs' SEO API delivers requests in.\" class=\"wp-image-173179\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/all-the-languages-ahrefs-seo-api-delivers-request.png 1366w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/all-the-languages-ahrefs-seo-api-delivers-request-680x373.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/all-the-languages-ahrefs-seo-api-delivers-request-768x422.png 768w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\"><\/figure>\n\n\n\n<p>Now, let\u2019s look at how you can use other powerful APIs in tandem with Ahrefs in your SEO API&nbsp;stack.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. IndexNow API\" data-section=\"indexnow-api\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173177-_3xa0co3y6jfk\"><\/a>2. IndexNow: For pinging search engines about your content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.indexnow.org\/\">IndexNow<\/a> tells search engines when a change has been made on a website. If you add, update, remove, or redirect pages, participating search engines can pick up on the changes faster.<\/p>\n\n\n\n<p>The good news is that many CMSs, CDNs, and web hosts already use IndexNow and automatically ping participating search engines anytime changes are&nbsp;made.<\/p>\n\n\n\n<p>However, you can also use the free <a href=\"https:\/\/www.indexnow.org\/documentation\">IndexNow API<\/a> if you have some technical chops. Try these steps as <a href=\"https:\/\/www.bing.com\/indexnow\">shared by Bing<\/a> if your website doesn\u2019t already use IndexNow:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Generate your free IndexNow API&nbsp;key<\/li>\n\n\n\n<li>Host the API key on your site\u2019s root directory in txt format<\/li>\n\n\n\n<li>Submit your key location as a <a href=\"https:\/\/ahrefs.com\/blog\/url-parameters\/\">URL parameter<\/a><\/li>\n\n\n\n<li>Receive details on how many URLs have been discovered by participating search engines<\/li>\n<\/ol>\n\n\n\n<p>If you haven\u2019t already heard, we\u2019ve also just dropped some seriously epic features by supporting IndexNow within Ahrefs. Check out <a href=\"https:\/\/ahrefs.com\/index-now\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/indexnow-yep-ahrefs\/\">Patrick\u2019s update<\/a> about&nbsp;it.<\/p>\n\n\n\n<p>Here\u2019s a quick snapshot of how IndexNow will work with Ahrefs:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1956\" height=\"1016\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-ahrefs-real-time-site-audit-will-work-with-in.png\" alt=\"How Ahrefs' real-time site audit will work with IndexNow.\" class=\"wp-image-173180\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-ahrefs-real-time-site-audit-will-work-with-in.png 1956w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-ahrefs-real-time-site-audit-will-work-with-in-680x353.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-ahrefs-real-time-site-audit-will-work-with-in-768x399.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-ahrefs-real-time-site-audit-will-work-with-in-1536x798.png 1536w\" sizes=\"auto, (max-width: 1956px) 100vw, 1956px\"><\/figure>\n\n\n\n<p>By supporting IndexNow, we\u2019ve created a win-win situation for both search engines and webmasters.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Webmasters<\/strong> can fix errors ASAP and ensure content is indexed by search engines faster and more reliably.<\/li>\n\n\n\n<li><strong>Search engines <\/strong>can reduce costs and environmental impact by strategically crawling pages only after changes are&nbsp;made.<\/li>\n<\/ul>\n\n\n\n<p>Whether you use it through your CMS, CDN, or Ahrefs, IndexNow is <em>the<\/em> shortcut you\u2019ve been looking for that gets your content indexed faster and more reliably.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Wayback Machine APIs\" data-section=\"wayback-machine-api\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173177-_nr564734fa0y\"><\/a>3. Wayback Machine APIs: For pulling historical snapshots of a webpage<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/archive.org\/web\/\">Wayback Machine<\/a> records visual snapshots of webpages over time and is very useful when evaluating the history of a website.<\/p>\n\n\n\n<p>With its free <a href=\"https:\/\/docs.google.com\/document\/d\/1Nsv52MvSjbLb2PCpHlat0gkzw0EvtSgpKHu4mk0MnrA\/edit\">Save Page Now 2 API<\/a>, you can keep your own record of visual snapshots. These help to benchmark projects before you start work on them or automate snapshots being taken in order to maintain a visual history of key pages on your website.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1310\" height=\"572\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-historical-snapshot-of-ahrefs-backlink.png\" alt=\"Example of historical snapshot of Ahrefs' Backlink Checker page taken by Wayback machine. \" class=\"wp-image-173181\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-historical-snapshot-of-ahrefs-backlink.png 1310w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-historical-snapshot-of-ahrefs-backlink-680x297.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-historical-snapshot-of-ahrefs-backlink-768x335.png 768w\" sizes=\"auto, (max-width: 1310px) 100vw, 1310px\"><\/figure>\n\n\n\n<p>Wayback Machine is your best option for automatically completing things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyzing the history of a list of expired domains<\/li>\n\n\n\n<li>Automatically restoring the historical content on a website<\/li>\n\n\n\n<li>Confirming past visual redesigns and reskins of a client\u2019s or prospect\u2019s website<\/li>\n\n\n\n<li>Linking design changes to SEO performance changes<\/li>\n\n\n\n<li>Documenting or benchmarking a webpage<\/li>\n<\/ul>\n\n\n\n<p>There are also more nuanced and specific use cases to which you can apply the API, like automating some elements of <a href=\"https:\/\/ahrefs.com\/blog\/competitive-intelligence\/\">competitive intelligence<\/a>. For instance, you can see how competitors\u2019 social profiles have grown, assess their websites\u2019 historical visual or messaging changes, or check out A\/B tests they\u2019ve run.<\/p>\n\n\n\n<p>Or you can use the <a href=\"https:\/\/github.com\/internetarchive\/wayback\/tree\/master\/wayback-cdx-server\">Wayback CDX Server API<\/a> and pull archived snapshots and body text to programmatically handle tasks like redirect mapping on large websites. Check out exactly how Patrick does this with his free <a href=\"https:\/\/colab.research.google.com\/drive\/18lMkaRHK__eNM6m5FpoyhGDlDAYr3a6P\">redirect matching script<\/a>.<\/p>\n\n\n\n<p>Either way, there are some super cool Wayback Machine applications in your SEO API&nbsp;stack!<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Search Console API\" data-section=\"search-console-api\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173177-_chvhe99cb0n9\"><\/a>4. Search Console API: For tracking performance in Google Search results<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The Seach Console API allows you to pull data directly from Google Search Console (GSC) into any interface or dashboard you like. Its biggest advantage is overcoming the 16-month data storage limit within the GSC dashboard.<\/p>\n\n\n\n<p>I recommend integrating the GSC API with your Ahrefs account. We\u2019ll automatically store all your GSC data in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a>. From the moment you connect your account, you\u2019ll have the last 16 months automatically imported, and then we\u2019ll continue to add all future data so you can access it without limitations.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1220\" height=\"535\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-integration-with-gsc-store-data-beyond-16.png\" alt=\"Ahrefs' integration with GSC store data beyond 16 months.\" class=\"wp-image-173182\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-integration-with-gsc-store-data-beyond-16.png 1220w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-integration-with-gsc-store-data-beyond-16-680x298.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-integration-with-gsc-store-data-beyond-16-768x337.png 768w\" sizes=\"auto, (max-width: 1220px) 100vw, 1220px\"><\/figure>\n\n\n\n<p>You can also access custom visualizations of your performance by device or click-through distributions\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1239\" height=\"441\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-delivers-unique-data-visualizations-and-gra.png\" alt=\"Ahrefs delivers unique data visualizations and graphs using your GSC data.\" class=\"wp-image-173183\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-delivers-unique-data-visualizations-and-gra.png 1239w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-delivers-unique-data-visualizations-and-gra-680x242.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-delivers-unique-data-visualizations-and-gra-768x273.png 768w\" sizes=\"auto, (max-width: 1239px) 100vw, 1239px\"><\/figure>\n\n\n\n<p>\u2026 along with a quick-and-easy cannibalization report exclusively using your GSC data. In the Keywords report in Rank Tracker, check out all the URLs that rank for a specific keyword to identify any instances of cannibalization that might be hindering your site\u2019s performance.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1165\" height=\"496\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-rank-tracker-report-showing-how-many-urls.png\" alt=\"Ahrefs' Rank Tracker report showing how many URLs rank for a single keyword according to GSC.\" class=\"wp-image-173184\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-rank-tracker-report-showing-how-many-urls.png 1165w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-rank-tracker-report-showing-how-many-urls-680x290.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-rank-tracker-report-showing-how-many-urls-768x327.png 768w\" sizes=\"auto, (max-width: 1165px) 100vw, 1165px\"><\/figure>\n\n\n\n<p>Check out the documentation on <a href=\"https:\/\/developers.google.com\/webmaster-tools\/about\">getting started with the Search Console API<\/a>. It\u2019s free but subject to usage limits explained in the documentation. Otherwise, you can keep things easy by following the prompts within Ahrefs\u2019 Rank Tracker to connect any project to your Google account:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"925\" height=\"561\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-connect-your-google-account-to-ahrefs-.png\" alt=\"How to connect your Google Account to Ahrefs.\" class=\"wp-image-173185\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-connect-your-google-account-to-ahrefs-.png 925w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-connect-your-google-account-to-ahrefs--680x412.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-connect-your-google-account-to-ahrefs--768x466.png 768w\" sizes=\"auto, (max-width: 925px) 100vw, 925px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Analytics Data API\" data-section=\"analytics-data-api\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173177-_yeczqypwrbzl\"><\/a>5. Analytics Data API: For acquisition, behavior, and conversion data<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Similar to the Search Console API, the <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/reporting\/data\/v1\">Analytics Data API<\/a> is from Google and gives you direct access to your website\u2019s GA4 performance data.<\/p>\n\n\n\n<p>With this data, you can better understand how people discover and use your website.<\/p>\n\n\n\n<p>You can also use the <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/protocol\/ga4\">Measurement Protocol<\/a> for server-side tracking (instead of client-side) or to write data to your analytics from internet-connected devices, like a point-of-sale system. It\u2019s also helpful in connecting online and offline events, measuring offline conversions, or capturing events on apps or devices where automatic collection isn\u2019t available, like kiosks and watches.<\/p>\n\n\n\n<p>The most common ways I\u2019ve seen this API used is&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automate complex reporting for agency clients or internal stakeholders<\/li>\n\n\n\n<li>Connect website usage data to metrics and KPIs reported in other business applications<\/li>\n\n\n\n<li>Run batch reports with a single API&nbsp;call<\/li>\n\n\n\n<li>Analyze and export audience metrics<\/li>\n<\/ul>\n\n\n\n<p>I find that due to GA4\u2019s flexibility, fewer people need to use the API to customize reports when they only want to look at different views of their GA4 data. However, if you want to connect this data with anything that\u2019s not native to GA4, that\u2019s where the API will most likely come in&nbsp;handy.<\/p>\n\n\n\n<p>For example, you can use the API to pull GA4 organic conversion data that you can then use to build predictive lead-scoring models for your sales team to know which SEO leads are worth following up with and which are likely to be tire kickers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1618\" height=\"1342\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/examples-of-lead-scoring-based-on-ga4-data-.png\" alt=\"Examples of lead scoring based on GA4 data.\" class=\"wp-image-173186\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/examples-of-lead-scoring-based-on-ga4-data-.png 1618w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/examples-of-lead-scoring-based-on-ga4-data--512x425.png 512w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/examples-of-lead-scoring-based-on-ga4-data--768x637.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/examples-of-lead-scoring-based-on-ga4-data--1536x1274.png 1536w\" sizes=\"auto, (max-width: 1618px) 100vw, 1618px\"><\/figure>\n\n\n\n<p>No matter your use case, you can get started with this API for free, though it is also subject to some usage limits.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Natural Language API\" data-section=\"natural-language-api\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173177-_5riwvabzu3j4\"><\/a>6. Natural Language API: For machine learning + semantic SEO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google\u2019s <a href=\"https:\/\/cloud.google.com\/natural-language?hl=en\">Natural Language API<\/a> allows developers to gain insights from unstructured text using machine learning.<\/p>\n\n\n\n<p>This API can do many different things. Unlike the other APIs listed so far, which you\u2019d mainly use to pull specific types of data, this API can help you do more interesting things, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyzing the sentiment and predominant emotional opinion from&nbsp;text<\/li>\n\n\n\n<li>Entity extraction and analysis from unstructured text<\/li>\n\n\n\n<li>Analyzing syntax to quickly figure out what a piece of text is&nbsp;about<\/li>\n\n\n\n<li>Tagging parts of speech in a body of text or list of keywords<\/li>\n<\/ul>\n\n\n\n<p>These applications are very useful for reputation management, semantic SEO, competitive analysis, and also for automated <a href=\"https:\/\/ahrefs.com\/blog\/content-audit\/\">content auditing processes<\/a>.<\/p>\n\n\n\n<p>You can also use the API to programmatically create website taxonomies based on known entities. For instance, say you have thousands of products for your ecommerce store and need to create tags and categories to organize these products. You can get a decent part of the job done with the help of the Natural Language API.<\/p>\n\n\n\n<p>Check out the <a href=\"https:\/\/cloud.google.com\/natural-language#documentation\">documentation<\/a> for a more in-depth look at all its capabilities. It\u2019s available on a freemium pricing model where you can get up to 5,000 credits for free each&nbsp;month.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. OpenAI API\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173177-_d8d28oagwozt\"><\/a>7. OpenAI API: For chain prompting generative AI<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>OpenAI has a number of <a href=\"https:\/\/platform.openai.com\/\">APIs<\/a> with very versatile uses. The main benefit of adding OpenAI to your SEO API stack is that you can programmatically leverage generative AI technologies and prompt large language models in&nbsp;bulk.<\/p>\n\n\n\n<p>These are incredibly useful for many SEO tasks, from obvious uses like creating content programmatically to analyzing, sorting, and categorizing bulk text or image-based data. Of course, with <a href=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\">Google\u2019s latest algorithm updates<\/a>, you have to be careful not to go overboard with programmatic content that contributes to the internet\u2019s existing spam problem.<\/p>\n\n\n\n<p>Having said that, the sky is the limit with such a versatile set of APIs, but here are some interesting examples of how they can be handy for SEO projects.<\/p>\n\n\n\n<p>You can use chain prompting to automate various SEO tasks, from digital PR to article outline generation. Check out <a href=\"https:\/\/github.com\/ktynski\/Marketing_Automations_Notebooks_With_GPT\">Kristin Tynski\u2019s scripts<\/a> for ideas on how to get started.<\/p>\n\n\n\n<p>Or, you can build a custom ChatBot for your blog content using the embedding model. <a href=\"https:\/\/www.flow-seo.com\/blog\/\">Flow SEO did this<\/a> on their&nbsp;blog.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"306\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-flow-seo-uses-gpt-3-to-create-a-chatbot-traine.png\" alt=\"How Flow SEO uses GPT-3 to create a chatbot trained on it's blog content.\" class=\"wp-image-173187\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-flow-seo-uses-gpt-3-to-create-a-chatbot-traine.png 748w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-flow-seo-uses-gpt-3-to-create-a-chatbot-traine-680x278.png 680w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\"><\/figure>\n\n\n\n<p>Another of my favorite examples is sorting, tagging, and classifying images in bulk for large ecommerce stores or marketplaces using&nbsp;GPT-4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"1248\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/visual-representation-of-tagging-and-classifying-e.png\" alt=\"Visual representation of tagging and classifying ecommerce images with GPT-4\" class=\"wp-image-173188\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/visual-representation-of-tagging-and-classifying-e.png 1680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/visual-representation-of-tagging-and-classifying-e-572x425.png 572w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/visual-representation-of-tagging-and-classifying-e-768x571.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/visual-representation-of-tagging-and-classifying-e-1536x1141.png 1536w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\"><\/figure>\n\n\n\n<p>All of OpenAI\u2019s models are paid and <a href=\"https:\/\/openai.com\/pricing\">based on usage<\/a>. Despite this, it\u2019s still worth considering OpenAI for your SEO API tech stack, as you can help automate a great variety of SEO&nbsp;tasks.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. PageSpeed Insights API\" data-section=\"pagespeed-insights-api\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173177-_h3ae5t17ntz2\"><\/a>8. PageSpeed Insights API: For pulling performance metrics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/speed\/docs\/insights\/v5\/get-started\">PageSpeed Insights API<\/a> helps monitor desktop and mobile performance metrics like <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a>, lighthouse metrics, and mobile issues.<\/p>\n\n\n\n<p>You can pull these metrics to assess issues or potential website improvements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Field data from&nbsp;CrUX<\/li>\n\n\n\n<li>Lab data from the Lighthouse test<\/li>\n\n\n\n<li>Bulk page-level core web vitals data<\/li>\n<\/ul>\n\n\n\n<p>However, instead of querying the data yourself, you can connect PageSpeed insights to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> tool to do the heavy lifting for you. We have multiple graphs in the Performance reports that can help you drill deeper into your&nbsp;pages.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"623\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/data-from-pagespeed-insights-in-performance-report.png\" alt=\"Data from PageSpeed Insights in Performance report, via Ahrefs' Site Audit\" class=\"wp-image-173189\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/data-from-pagespeed-insights-in-performance-report.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/data-from-pagespeed-insights-in-performance-report-680x207.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/data-from-pagespeed-insights-in-performance-report-768x234.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/data-from-pagespeed-insights-in-performance-report-1536x467.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Another advantage to connecting the PSI API to your Ahrefs account is that you can automatically receive alerts if recent website changes affect performance.<\/p>\n\n\n\n<p>For example, with the combination of IndexNow + PageSpeed Insights + Ahrefs Alerts, you can set up a workflow that looks a bit like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"998\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/the-workflow-between-ahrefs-site-audit-pagespeed.png\" alt=\"The workflow between Ahrefs' Site Audit, PageSpeed Insights API and IndexNow.\" class=\"wp-image-173190\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/the-workflow-between-ahrefs-site-audit-pagespeed.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/the-workflow-between-ahrefs-site-audit-pagespeed-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/the-workflow-between-ahrefs-site-audit-pagespeed-768x479.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/the-workflow-between-ahrefs-site-audit-pagespeed-1536x958.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>This is a very powerful workflow that only Ahrefs can help you automate compared to other SEO tools, and it is largely thanks to our integration of IndexNow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173177-_2ze78jj1yn8d\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>With the right SEO API stack, the possibilities for how you can automate SEO strategy, auditing, and reporting are endless.<\/p>\n\n\n\n<p>With Ahrefs in your corner, you can unlock some seriously cool functionalities that no other tool offers, especially now that we use IndexNow\u2019s capabilities to offer constant crawling and automated performance updates following any website change.<\/p>\n\n\n\n<p>Chat with our <a href=\"https:\/\/ahrefs.com\/enterprise\">enterprise team<\/a> if you\u2019d like more info on how Ahrefs can be your competitive edge when it comes to SEO data or automating your SEO strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, I asked our team for recommendations for a well-balanced SEO API stack that covers everything you\u2019ll likely ever&nbsp;need. I\u2019m excited to share this list with you, so let\u2019s get straight to&nbsp;it. Ahrefs\u2019 API gives you access to all kinds<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":195,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[329],"tags":[],"coauthors":[458],"class_list":["post-173177","post","type-post","status-publish","format-standard","hentry","category-technical-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Steal Our SEO API Stack For Easy SEO Automation<\/title>\n<meta name=\"description\" content=\"I asked our team for recommendations for a well-balanced SEO API stack that covers everything you&#039;ll likely ever need. Try these 8 APIs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-apis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steal Our SEO API Stack For Easy SEO Automation\" \/>\n<meta property=\"og:description\" content=\"I asked our team for recommendations for a well-balanced SEO API stack that covers everything you&#039;ll likely ever need. Try these 8 APIs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/seo-apis\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-20T11:16:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-17T03:03:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/using-the-ahrefs-api-button-to-convert-a-report-in.gif\" \/>\n<meta name=\"author\" content=\"Despina Gavoyannis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ahrefs\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-apis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-apis\\\/\"},\"author\":{\"name\":\"Despina Gavoyannis\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/143d08bacfea1ed0736d76ad138ce704\"},\"headline\":\"Steal Our SEO API Stack For Easy SEO Automation\",\"datePublished\":\"2024-03-20T11:16:59+00:00\",\"dateModified\":\"2024-06-17T03:03:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-apis\\\/\"},\"wordCount\":2090,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-apis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/steal-our-seo-api-stack-for-by-despina-gavoyannis-technical-seo.jpg\",\"articleSection\":[\"Technical SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-apis\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-apis\\\/\",\"name\":\"Steal Our SEO API Stack For Easy SEO Automation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-apis\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-apis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/using-the-ahrefs-api-button-to-convert-a-report-in.gif\",\"datePublished\":\"2024-03-20T11:16:59+00:00\",\"dateModified\":\"2024-06-17T03:03:25+00:00\",\"description\":\"I asked our team for recommendations for a well-balanced SEO API stack that covers everything you'll likely ever need. 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