{"id":173149,"date":"2023-12-18T18:11:00","date_gmt":"2023-12-18T23:11:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=173149"},"modified":"2025-07-21T04:31:16","modified_gmt":"2025-07-21T09:31:16","slug":"180-marketing","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/180-marketing\/","title":{"rendered":"180 Marketing Upgrades Their SEO Tools Stack and Slashes Cost by 70%"},"content":{"rendered":"\n

Ahrefs played a pivotal role in the success of an SEO campaign for an ecommerce customer. 180 Marketing started working with them in July of 2023 and still work with them today. The main KPIs focused on were organic search traffic and revenue, which increased around +350% in just 8 months.<\/p>\n\n\n\n

\"Organic<\/figure>\n\n\n\n
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Ahrefs is simply the best all-in-one SEO tool on the market. It\u2019s impossible to be a top tier SEO without Ahrefs. And at the rate they\u2019re releasing new powerful features, there\u2019s no way anyone else can catch up.<\/p>\n\n\n\n<\/div>

\"Jeff<\/div>
Jeff Oxford,<\/span> CEO 180 Marketing<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n
About 180 Marketing<\/div>
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180 Marketing<\/a> is an eCommerce SEO company based in Oregon, working exclusively with eCommerce businesses.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n

<\/a>Problem: Paying for separate tools add up fast<\/h2>\n\n\n\n

In early 2015, 180 Marketing used separate tools for keyword research, backlink analysis and content research\/ideation. They were looking to rely on a single SEO tool for both quality backlinks<\/a> and rankings data.<\/p>\n\n\n\n

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We found that two providers from our existing SEO tool stack were inadequate in either area. Moz had a great backlink index, but lacked ranking data. On the other hand, Semrush had ranking data, but less reliable backlink data.<\/p>\n\n\n\n<\/div>

\"Jeff<\/div>
Jeff Oxford,<\/span> CEO 180 Marketing<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n

Solution: Switch to Ahrefs for better tools coverage and lower costs<\/h2>\n\n\n\n

Once they discovered Ahrefs, 180 marketing saw the opportunity to consolidate their tool stack, save costs, and rely on accurate backlink and rankings data. This was thanks in part to Ahrefs\u2019 backlink index getting updated every 15 minutes and covering over 190 geo-locations for rankings. After moving to Ahrefs, they managed to cut their SEO tool costs by around 70%.<\/p>\n\n\n\n

1. Onboarding was smooth and hassle-free<\/h3>\n\n\n\n
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It was super easy to get started with Ahrefs. The UI\/UX was very straightforward and we were able to pick it up and run with it without having to read any documentation or watch any videos. Also, the Ahrefs support team has always been very responsive and helpful in answering any of our many nuanced questions.<\/p>\n\n\n\n<\/div>

\"Jeff<\/div>
Jeff Oxford,<\/span> CEO 180 Marketing<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n

2. Complete SEO coverage that keeps getting better<\/h3>\n\n\n\n

Jeff recalls that the continued addition of more and more features throughout the years further solidified their decision to switch:<\/p>\n\n\n\n