{"id":172831,"date":"2024-03-13T09:05:27","date_gmt":"2024-03-13T14:05:27","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=172831"},"modified":"2024-07-23T05:03:57","modified_gmt":"2024-07-23T10:03:57","slug":"is-affiliate-marketing-legit","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/is-affiliate-marketing-legit\/","title":{"rendered":"Yes. Affiliate Marketing Is Legit. But Is It Worth Your&nbsp;Time?"},"content":{"rendered":"\n<div class=\"intro-txt\">Affiliate marketing is where you promote another company\u2019s product or service in exchange for a commission. When people click your link and buy the product or service, you make&nbsp;money.<\/div>\n\n\n\n<p>It is absolutely not a&nbsp;scam.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It is legal<\/strong>, as long as you comply with relevant laws and regulations in your country. For example, here are <a href=\"https:\/\/www.ftc.gov\/system\/files\/documents\/plain-language\/1001a-influencer-guide-508_1.pdf\">FTC\u2019s guidelines<\/a>.<\/li>\n\n\n\n<li><strong>It is ethical<\/strong>, as long as you disclose your relationship as an affiliate and only promote products you believe in.<\/li>\n<\/ul>\n\n\n\n<p>Many websites earn money this way, including major ones like the <a href=\"https:\/\/www.youtube.com\/watch?v=rjvIph3Sx4c\">New York Times<\/a>, The Verge, NerdWallet, and&nbsp;more.<\/p>\n\n\n\n<p>The real question is\u2026 is it worth your&nbsp;time?<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Is affiliate marketing worth it?\" data-section=\"is-affiliate-marketing-worth it\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-172831-_1g6yqk2cf7zo\"><\/a>Is affiliate marketing worth&nbsp;it?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Given that it\u2019s the monetization method most people have succeeded with, it seems the answer is&nbsp;yes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1088\" height=\"876\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/monetization-method-poll.png\" alt=\"Monetization method poll results\" class=\"wp-image-172842\" style=\"width:548px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/monetization-method-poll.png 1088w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/monetization-method-poll-528x425.png 528w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/monetization-method-poll-768x618.png 768w\" sizes=\"auto, (max-width: 1088px) 100vw, 1088px\"><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7168126077544984577\/\">LinkedIn<\/a><\/figcaption><\/figure>\n\n\n\n<p>There are plenty of examples of folks making fat stacks with affiliate marketing, too.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entrepreneur Pat Flynn made around <a href=\"https:\/\/www.smartpassiveincome.com\/blog\/my-december-2017-monthly-income-report\/\">six figures<\/a> in just one month in&nbsp;2017.<\/li>\n\n\n\n<li>Living Cozy, an independent affiliate website (i.e., not associated with any major brands), achieved <a href=\"https:\/\/detailed.com\/q2\/\">more than $12 million in revenue<\/a>.<\/li>\n\n\n\n<li>Another independent site, Grilling Dad, <a href=\"https:\/\/detailed.com\/q2\/\">generated over $25,000 per month<\/a>.<\/li>\n\n\n\n<li>MoneySmart, Asia\u2019s NerdWallet, made <a href=\"https:\/\/detailed.com\/q2\/\">$29 million in 2022<\/a>.<\/li>\n\n\n\n<li>DogFoodAdvisor, a dog food affiliate site, was <a href=\"https:\/\/detailed.com\/q1\/\">acquired for $9 million<\/a>.<\/li>\n\n\n\n<li>Wirecutter (now part of the New York Times) was <a href=\"https:\/\/www.nytimes.com\/2016\/10\/25\/business\/media\/new-york-times-company-buys-the-wirecutter.html\">acquired for $30 million<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>That said, it\u2019s no get-rich-quick scheme. The process is simple, but not <em>easy<\/em>. It takes tons of investment and time before you start earning anything, and you <strong>need<\/strong> to know what you\u2019re doing, especially when it comes to <a href=\"https:\/\/ahrefs.com\/seo\">SEO<\/a>.<\/p>\n\n\n\n<p>But if you\u2019re willing and able to dedicate your time, energy, and money to affiliate marketing, it can be worth&nbsp;it.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing-income\/\">Here\u2019s How Much You Can Really Make From Affiliate Marketing<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Scams to look out&nbsp;for\" data-section=\"scams-to-look-out&nbsp;for\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-172831-_k3pm9vrhqyhd\"><\/a>Scams to look out&nbsp;for<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Affiliate marketing itself is not a scam, but like any industry, it has its share of fraudulent activities.<\/p>\n\n\n\n<p>Here are three major ones to look out&nbsp;for:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-172831-_ohpkphcs57xc\"><\/a>Pay-to-join affiliate programs<\/h3>\n\n\n\n<p>As its name suggests, you have to pay a fee to join these affiliate programs. Don\u2019t.<\/p>\n\n\n\n<p>Real affiliate programs are always free to join. After all, there is no downside for the merchant, as they only pay you for each&nbsp;sale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-172831-_58bbjfxeo1yi\"><\/a>Fake gurus, courses, and training programs<\/h3>\n\n\n\n<p>In the affiliate marketing industry, fake gurus are people who sell courses on how to do affiliate marketing (or make money online) but have no real-world experience. Their main money maker is not affiliate marketing but <strong>the course <\/strong>they\u2019re selling you.<\/p>\n\n\n\n<p>As a result, these courses or training programs are typically underwhelming, generic, and likely do not deliver on their promises.<\/p>\n\n\n\n<p>For example, years ago, before I started working as a digital marketer, I read Tim Ferriss\u2019 4-Hour Workweek and became interested in making money online. So, I signed up for a two-day offline workshop for a hefty sum in Singapore.<\/p>\n\n\n\n<p>The workshop was incredibly underwhelming. Most of the participants needed help even double-clicking icons. I wasted two days on what could have easily been a three-hour workshop. For the price I paid, it was indeed a scam. True enough, later on, I found out the instructor was a well-known \u201cfake\u201d guru (I was green and didn\u2019t know it back&nbsp;then).<\/p>\n\n\n\n<p>I want to help you avoid my fate, so here are some red flags to&nbsp;spot:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unrealistic promises<\/strong> \u2014 If it sounds too good to be true, it probably is.<\/li>\n\n\n\n<li><strong>Pressure tactics<\/strong> \u2014 They read <a href=\"https:\/\/www.amazon.com\/Influence-Psychology-Persuasion-Robert-Cialdini\/dp\/006124189X\">Cialdini\u2019s book<\/a> once and spammed you with urgency and scarcity. Especially if they\u2019re fake (\u201cHow does an online course run&nbsp;out?\u201d)<\/li>\n\n\n\n<li><strong>Image over value<\/strong> \u2014 Rather than provide free content, their marketing and positioning are all about how luxurious their life is, how many sports cars they have, and how much money they make. Just know that their cars are usually rented and their revenue numbers doctored.<\/li>\n\n\n\n<li><strong>Questionable success stories <\/strong>\u2014 They have \u201csocial proof,\u201d but they look suspiciously fake. Generic names or no photo IDs. And these days, AI-generated images and testimonials.<\/li>\n\n\n\n<li><strong>No proof of their own success<\/strong> \u2014 They have no case studies or sites of their own to show. If they have charts (usually up and to the right), it\u2019s fake or stolen. Check if you can ask them for their actual sites, then plug that site into our <a href=\"https:\/\/ahrefs.com\/traffic-checker\">free traffic checker<\/a> to see if it\u2019s <em>actually <\/em>generating search traffic. (If they refuse to show you their site, it could be a telltale sign.)<\/li>\n<\/ul>\n\n\n\n<p>To find good instructors and courses, invert everything above and find instructors that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Don\u2019t overpromise. They should give realistic expectations.<\/li>\n\n\n\n<li>Don\u2019t use pressure tactics. If there\u2019s urgency to their offer, it should be legitimate (e.g., it\u2019s a live cohort class, so there can only be that many people).<\/li>\n\n\n\n<li>Provide free and valuable content that proves their expertise.<\/li>\n\n\n\n<li>Have real (and independent) success stories you can find on social media, forums, Reddit, etc.<\/li>\n\n\n\n<li>Have proof of success (e.g., they got acquired for $X and it was reported in the news; they flipped their site, and there\u2019s proof on a marketplace like EmpireFlippers).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-172831-_1tyg667jzhga\"><\/a>Dodgy, low-quality, or scam products<\/h3>\n\n\n\n<p>It\u2019s tempting to promote a product just because it offers high commissions. But you\u2019ll be damaging your reputation if you end up promoting subpar, low-quality, or worse, products that don\u2019t&nbsp;exist.<\/p>\n\n\n\n<p>For example, My Top Tier Business (MTTB) was a product that many affiliate marketers used to promote.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"1648\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/matthew-woodward-used-to-promote-mttb-as-an-affili.jpg\" alt=\"Matthew Woodward used to promote MTTB as an affiliate\" class=\"wp-image-172832\" style=\"width:421px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/matthew-woodward-used-to-promote-mttb-as-an-affili.jpg 992w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/matthew-woodward-used-to-promote-mttb-as-an-affili-256x425.jpg 256w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/matthew-woodward-used-to-promote-mttb-as-an-affili-768x1276.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/matthew-woodward-used-to-promote-mttb-as-an-affili-925x1536.jpg 925w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\"><\/figure>\n\n\n\n<p>In 2018, the FTC charged MOBE (the parent company) <a href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2018\/06\/ftc-action-halts-mobe-massive-internet-business-coaching-scheme\">with fraud<\/a> and halted the entire business. Some of the prominent affiliate marketers for that company were <a href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2020\/03\/affiliate-marketers-pay-more-4-million-settle-charges-they-promoted-fraudulent-business-coaching\">even charged<\/a>. MOBE eventually settled with the&nbsp;FTC.<\/p>\n\n\n\n<p>So, as much as possible, you\u2019ll want to avoid promoting terrible stuff. Here\u2019s how to avoid the dodgy&nbsp;ones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Check if the affiliate program is genuine.<\/strong> Find out if the company is legit, the affiliate managers are real people, and if they\u2019ve actually worked with other affiliates. If you know anyone who has participated in the program, ask them for their review.<\/li>\n\n\n\n<li><strong>Test the product.<\/strong> You should <em>already <\/em>be doing this anyway, but you\u2019ll be surprised how many affiliate marketers don\u2019t. Using the product also helps with <a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">E-E-A-T<\/a>, which is important if you rely on search traffic for your affiliate site.<\/li>\n\n\n\n<li><strong>Choose reliable and reputable affiliate networks. <\/strong>These networks will help curate products that are authentic.<\/li>\n\n\n\n<li><strong>Prioritize your audience.<\/strong> The simplest way, though perhaps not the most lucrative, is to promote only products you\u2019ve used and believe in.<\/li>\n\n\n\n<li><strong>Trust your gut. <\/strong>If you feel something is off about the product, even if you can\u2019t explain it tangibly, don\u2019t promote it.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to start affiliate marketing\" data-section=\"how-to-start-affiliate-marketing\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-172831-_8dhvwmr0y1eu\"><\/a>How to start affiliate marketing<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Convinced that affiliate marketing is worth your time? Here are the basics to get you started:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-172831-_91xqooh1hs4b\"><\/a>1. Choose your&nbsp;niche<\/h3>\n\n\n\n<p>A niche is your area of focus. For example, while it\u2019s not my idea of fun, your website could be all about vacuum cleaners.<\/p>\n\n\n\n<p>An ideal affiliate niche has four qualities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High-paying affiliate programs<\/li>\n\n\n\n<li>High traffic potential<\/li>\n\n\n\n<li>Low competition<\/li>\n\n\n\n<li>A topic you\u2019re interested in<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/a-good-affiliate-niche-has-high-traffic-potential.jpg\" alt=\"A good affiliate niche has high traffic potential, high-paying affiliates, low competition, and is a topic you're interested in\" class=\"wp-image-172833\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/a-good-affiliate-niche-has-high-traffic-potential.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/a-good-affiliate-niche-has-high-traffic-potential-425x425.jpg 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/a-good-affiliate-niche-has-high-traffic-potential-768x768.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/a-good-affiliate-niche-has-high-traffic-potential-1536x1536.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/a-good-affiliate-niche-has-high-traffic-potential-120x120.jpg 120w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>How do you find a niche that matches all four? Here\u2019s one&nbsp;way:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter a topic you\u2019re interested in<\/li>\n\n\n\n<li>Go to the <strong>Matching terms <\/strong>report<\/li>\n\n\n\n<li>Add an <strong>Include<\/strong> filter for words like \u201cbest\u201d and \u201creview\u201d (the reason: Most affiliate sites make money from articles targeting keywords like \u201cbest [products] or [product name] review\u201d)<\/li>\n\n\n\n<li>Add a <strong>Lowest DR<\/strong> filter for a maximum of&nbsp;30<\/li>\n<\/ol>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> <a href=\"https:\/\/ahrefs.com\/blog\/domain-rating\/\">Domain Rating<\/a> is our <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/website-authority\">website authority metric<\/a>, and the presence of a site ranking in the top 10 with a low DR suggests the topic may be low competition.<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1628\" height=\"1626\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/finding-a-potential-niche-using-lowest-dr-and-incl.jpg\" alt=\"Finding a potential niche using Lowest DR and Include filters in Keywords Explorer\" class=\"wp-image-172834\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/finding-a-potential-niche-using-lowest-dr-and-incl.jpg 1628w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/finding-a-potential-niche-using-lowest-dr-and-incl-426x425.jpg 426w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/finding-a-potential-niche-using-lowest-dr-and-incl-768x767.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/finding-a-potential-niche-using-lowest-dr-and-incl-1536x1534.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/finding-a-potential-niche-using-lowest-dr-and-incl-120x120.jpg 120w\" sizes=\"auto, (max-width: 1628px) 100vw, 1628px\"><\/figure>\n\n\n\n<p>Looking at the report, we can see that the niche we\u2019re interested in (\u201cvacuum cleaners\u201d) is a decent niche because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There are keywords with good traffic potential and low difficulty<strong>.<\/strong> For example, the keyword \u201cbest vacuum cleaner for carpet\u201d has a TP of 7,500, a low KD of 11, and a low DR website already ranks in the top&nbsp;10.<\/li>\n\n\n\n<li>Vacuum cleaners are generally not cheap, so affiliate payouts can be significant.<\/li>\n\n\n\n<li>There are plenty of affiliate programs around, such as Amazon Associates and even&nbsp;Dyson.<\/li>\n<\/ul>\n\n\n\n<p>I\u2019ll leave it up to you to decide if you fulfill the final quality of interest in vacuum cleaners.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/find-affiliate-niche\/\">3 Ways to Find a Great Affiliate Niche (With Examples)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-172831-_dt7fdbxclxre\"><\/a>2. Decide on your platform<\/h3>\n\n\n\n<p>While you can do affiliate marketing on any platform (e.g., YouTube, TikTok), I recommend building a website and focusing on search engine optimization (SEO).<\/p>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/why-seo-is-important\/\">This post lists 8 reasons why SEO is important<\/a>, but the biggest one is that search traffic is passive and consistent. This is important because consistent traffic translates to consistent clicks on your affiliate links.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-friendly-website\/\">How to Create an SEO-Friendly Website: The Complete Checklist<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-172831-_l9j20wvz4mpn\"><\/a>3. Find affiliate programs to&nbsp;join<\/h3>\n\n\n\n<p>The easiest affiliate programs to join are <a href=\"https:\/\/affiliate-program.amazon.com\/home\">Amazon Associates<\/a> and those from big-box retailers like Target. You can also find programs on popular affiliate networks like AvantLink, ShareASale, and Commission Junction.<\/p>\n\n\n\n<p>If you already use a product, see if they have an affiliate program. If they don\u2019t, ask if they would be willing to build an affiliate relationship with&nbsp;you.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing-programs\/\">9 Best Affiliate Programs for Beginners (Any&nbsp;Niche)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-172831-_12vmv12zqjia\"><\/a>4. Create high-quality content<\/h3>\n\n\n\n<p>You already know what content you need to create from your niche research. For example, for our hypothetical vacuum cleaner site, you\u2019ll definitely want to create content around the \u201cbest vacuum cleaners,\u201d \u201cbest pet vacuums,\u201d \u201cdyson cordless vacuum review,\u201d etc.<\/p>\n\n\n\n<p>Make sure you\u2019re <strong>actually <\/strong>testing these products and not simply copy-pasting from other articles. In their <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\">Helpful content guidelines<\/a>, Google explicitly states that\u2019s what they\u2019re looking for:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1454\" height=\"608\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/googles-helpful-content-guidelines-state-that-the.png\" alt=\"Google's helpful content guidelines state that they are looking for content that comes from expertise or experience\" class=\"wp-image-172835\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/googles-helpful-content-guidelines-state-that-the.png 1454w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/googles-helpful-content-guidelines-state-that-the-680x284.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/googles-helpful-content-guidelines-state-that-the-768x321.png 768w\" sizes=\"auto, (max-width: 1454px) 100vw, 1454px\"><\/figure>\n\n\n\n<p>It\u2019ll be easy to create articles for those topics and call it a day. But that\u2019s not enough. One reason: <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">Links<\/a>. They\u2019re an important <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google ranking factor<\/a>, and in the real world, you\u2019ll find it difficult to get other websites to link to such pages (also known as \u201cmoney pages\u201d).<\/p>\n\n\n\n<p>For that reason, you also want to create other types of content. These could be <a href=\"https:\/\/ahrefs.com\/blog\/link-bait\/\">linkbait<\/a> or informational content.<\/p>\n\n\n\n<p>In fact, when I <a href=\"https:\/\/ahrefs.com\/blog\/amazon-affiliate-websites\/\">interviewed Dustin Christiansen<\/a>, the founder of Territory Supply, years ago, he told me that was his affiliate site\u2019s <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-strategy\/\">content strategy<\/a>:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n[\u2026] we also do a lot of content that isn\u2019t related to products or affiliate marketing at all - like hiking and camping guides that include the best locations to explore in different areas. These articles are research-intensive and we try to find writers who live in or explore the areas we write about so that they have real, accurate value for our readers. We do so much more than just product-based content that I think it helps find an audience that a lot of affiliate sites might miss out&nbsp;on.\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Dustin Christiensen\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/dustin-christensen.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Dustin Christiensen,<\/span> <span class=\"quote-author-job\">Founder <a href=\"https:\/\/www.territorysupply.com\/\" target=\"_blank\">Territory Supply<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>One quick way to find informational topics to target is to enter your niche into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, go to the <strong>Matching terms<\/strong> report, and switch the toggle to <strong>Questions<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"1472\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/questions-report-in-ahrefs-keywords-explorer.png\" alt=\"Questions report in Ahrefs' Keywords Explorer\" class=\"wp-image-172836\" style=\"width:548px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/questions-report-in-ahrefs-keywords-explorer.png 906w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/questions-report-in-ahrefs-keywords-explorer-262x425.png 262w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/questions-report-in-ahrefs-keywords-explorer-768x1248.png 768w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\"><\/figure>\n\n\n\n<p>Eyeball the list and target the topics that are relevant to your&nbsp;site.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">SEO Content: The Beginner\u2019s Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-writing\/\">SEO Writing: 8 Steps to Create Search-Optimized Content<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-172831-_qncpfce15b6\"><\/a>Learn more<\/h2>\n\n\n\n<p>Want to learn more about affiliate marketing? We have tons of resources, so check them&nbsp;out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing\/\">Affiliate Marketing For Beginners: What It Is + How to Succeed<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/academy\/affiliate-marketing-course\">Affiliate Marketing Course for Beginners<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-create-a-niche-site\/\">How to Create a Niche Site That Earns 4 Figures a Month in 6 Easy&nbsp;Steps<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/amazon-affiliate-marketing\/\">How to Build a Successful Amazon Affiliate Site (Step by&nbsp;Step)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/become-affiliate-marketer\/\">How to Become an Affiliate Marketer (5&nbsp;Steps)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It is absolutely not a&nbsp;scam. Many websites earn money this way, including major ones like the New York Times, The Verge, NerdWallet, and&nbsp;more. The real question is\u2026 is it worth your&nbsp;time? Given that it\u2019s the monetization method most people have<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[379],"tags":[],"coauthors":[339],"class_list":["post-172831","post","type-post","status-publish","format-standard","hentry","category-affiliate-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yes. Affiliate Marketing Is Legit. But Is It Worth Your Time?<\/title>\n<meta name=\"description\" content=\"Affiliate marketing is where you promote a product or service in exchange for a commission. It&#039;s far from a scam, but can it make you money?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/is-affiliate-marketing-legit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yes. Affiliate Marketing Is Legit. But Is It Worth Your Time?\" \/>\n<meta property=\"og:description\" content=\"The results are in.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/is-affiliate-marketing-legit\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-13T14:05:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-23T10:03:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/monetization-method-poll.png\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/is-affiliate-marketing-legit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/is-affiliate-marketing-legit\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"Yes. 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