{"id":172002,"date":"2024-03-12T19:37:22","date_gmt":"2024-03-13T00:37:22","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=172002"},"modified":"2024-08-08T18:52:05","modified_gmt":"2024-08-08T23:52:05","slug":"related-posts-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/related-posts-seo\/","title":{"rendered":"Does Adding a Related Post Section Help Your Blog? We Tested It"},"content":{"rendered":"\n<div class=\"intro-txt\">We already do a great job with internal linking on the Ahrefs blog. But we wondered if adding a related posts section would help us and whether users would use&nbsp;it.<\/div>\n\n\n\n<p>Our marketing team was fairly split on whether we should have a section like this and whether it would help. I\u2019ve had great results with this personally on sites with a lot of content, and I was convinced it would help the Ahrefs blog.<\/p>\n\n\n\n<p>In December 2022, we added the \u201cKeep Learning\u201d section at the bottom of the posts using a popular related posts plugin for WordPress. Here\u2019s what it looks&nbsp;like:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"774\" class=\"wp-image-172003\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/related-posts-section-on-the-ahrefs-blog.jpg\" alt=\"Related posts section on the Ahrefs blog\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/related-posts-section-on-the-ahrefs-blog.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/related-posts-section-on-the-ahrefs-blog-680x329.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/related-posts-section-on-the-ahrefs-blog-768x372.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/related-posts-section-on-the-ahrefs-blog-1536x743.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>When I looked back to check what happened, the results were okay, but nothing spectacular. We saw a slight uptick overall, but based on the trend, I couldn\u2019t conclude it had anything to do with the internal linking.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"1317\" class=\"wp-image-172004\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-the-ahrefs-blog.png\" alt=\"Impact of adding related posts to the Ahrefs blog\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-the-ahrefs-blog.png 1700w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-the-ahrefs-blog-549x425.png 549w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-the-ahrefs-blog-768x595.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-the-ahrefs-blog-1536x1190.png 1536w\" sizes=\"auto, (max-width: 1700px) 100vw, 1700px\"><\/figure>\n\n\n\n<p>Two algorithm updates rolled out during the period we added the related posts: a Helpful Content Update and a Link Spam Update. This made the test data messy, but we decided to leave it for a while anyway.<\/p>\n\n\n\n<p>If you want to do this kind of comparison yourself, you can pull the data directly from <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>. The Page Explorer report has customizable columns. All you need are the \u201cNo. of all inlinks\u201d and \u201cOrganic traffic\u201d columns. These are stored per crawl, so I was able to compare the data from different crawls to make the visuals for this&nbsp;study.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2561\" height=\"1398\" class=\"wp-image-172781\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/internal-links-traffic-site-audit.jpg\" alt=\"internal links and traffic from Site Audit\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/internal-links-traffic-site-audit.jpg 2561w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/internal-links-traffic-site-audit-680x371.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/internal-links-traffic-site-audit-768x419.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/internal-links-traffic-site-audit-1536x838.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/internal-links-traffic-site-audit-2048x1118.jpg 2048w\" sizes=\"auto, (max-width: 2561px) 100vw, 2561px\"><\/figure>\n\n\n\n<p>After a few months, the topic came up to remove the related posts from the site. Some people just didn\u2019t want it, and others didn\u2019t think it had much impact. I didn\u2019t object to it because I was curious to see what would happen.<\/p>\n\n\n\n<p>When we removed it, we saw some traffic losses to a lot of pages. This time, the trend indicated it was related to the internal links that were removed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1682\" height=\"1317\" class=\"wp-image-172005\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-removing-related-posts-from-the-ahrefs-b.png\" alt=\"Impact of removing related posts from the Ahrefs blog\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-removing-related-posts-from-the-ahrefs-b.png 1682w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-removing-related-posts-from-the-ahrefs-b-543x425.png 543w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-removing-related-posts-from-the-ahrefs-b-768x601.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-removing-related-posts-from-the-ahrefs-b-1536x1203.png 1536w\" sizes=\"auto, (max-width: 1682px) 100vw, 1682px\"><\/figure>\n\n\n\n<p>Even though we waited until after a Core Update to remove the related posts, Google rolled out another Helpful Content Update right after we removed them. Once again, the data for this test was a bit&nbsp;messy.<\/p>\n\n\n\n<p>I waited a few months, and this time, I checked our analytics and noticed that when we had the related posts section, people spent more time on the site and viewed more pages. Users were actually clicking these related posts!<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"1376\" class=\"wp-image-172006\" style=\"width: 613px; height: auto;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/analytics-screenshot-from-the-ahrefs-blog-showing.png\" alt=\"Analytics screenshot from the Ahrefs blog showing people navigated to more pages\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/analytics-screenshot-from-the-ahrefs-blog-showing.png 1040w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/analytics-screenshot-from-the-ahrefs-blog-showing-321x425.png 321w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/analytics-screenshot-from-the-ahrefs-blog-showing-768x1016.png 768w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\"><\/figure>\n\n\n\n<p>We decided to add it back, but only on English pages. We wanted to improve the match quality before adding it back to other languages.<\/p>\n\n\n\n<p>This set up a nice split test because we could now see the difference between how the English pages were impacted vs pages in other languages.<\/p>\n\n\n\n<p>Things looked good. We saw more traffic and it seemed to somewhat correlate to the pages that got more internal links.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1690\" height=\"1383\" class=\"wp-image-172007\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-english-pages-on.png\" alt=\"Impact of adding related posts to English pages only\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-english-pages-on.png 1690w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-english-pages-on-519x425.png 519w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-english-pages-on-768x628.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-english-pages-on-1536x1257.png 1536w\" sizes=\"auto, (max-width: 1690px) 100vw, 1690px\"><\/figure>\n\n\n\n<p>This time, we had no update, so we had a real test with a control group. The results for English blog posts were positive.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1694\" height=\"1317\" class=\"wp-image-172008\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-english-blogs-onl.png\" alt=\"Impact of adding related posts - english blogs only\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-english-blogs-onl.png 1694w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-english-blogs-onl-547x425.png 547w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-english-blogs-onl-768x597.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-english-blogs-onl-1536x1194.png 1536w\" sizes=\"auto, (max-width: 1694px) 100vw, 1694px\"><\/figure>\n\n\n\n<p>The results for the non-English blog posts were kind of mixed, but we had a lot of posts that lost traffic here.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1251\" class=\"wp-image-172009\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-removing-related-posts-non-english-blogs.png\" alt=\"Impact of removing related posts non-english blogs only\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-removing-related-posts-non-english-blogs.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-removing-related-posts-non-english-blogs-544x425.png 544w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-removing-related-posts-non-english-blogs-768x600.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-removing-related-posts-non-english-blogs-1536x1201.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>I decided to go back further, from when we removed the related posts section until now (about a month and a half after we added the section back to English blogs).<\/p>\n\n\n\n<p>The English blogs showed a strong correlation this time. It definitely seemed that having the internal links helped with their traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"1295\" class=\"wp-image-172010\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-english-blogs-ov.png\" alt=\"Impact of adding related posts to English blogs over a longer time period\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-english-blogs-ov.png 1508w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-english-blogs-ov-495x425.png 495w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-english-blogs-ov-768x660.png 768w\" sizes=\"auto, (max-width: 1508px) 100vw, 1508px\"><\/figure>\n\n\n\n<p>The non-English blogs were pretty mixed, but there were a lot of losers and not as strong of a correlation.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1682\" height=\"1401\" class=\"wp-image-172011\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-non-english-blog.png\" alt=\"Impact of adding related posts to non-English blogs over a longer time period\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-non-english-blog.png 1682w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-non-english-blog-510x425.png 510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-non-english-blog-768x640.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/impact-of-adding-related-posts-to-non-english-blog-1536x1279.png 1536w\" sizes=\"auto, (max-width: 1682px) 100vw, 1682px\"><\/figure>\n\n\n\n<p>The results speak for themselves and are exactly what I expected to see. We saw some increase from having these extra internal links in the related posts section, but not a lot of impact since we already link well internally.<\/p>\n\n\n\n<p>My best guess as to why we see some impact is that often, the related links are pieces of content that we wouldn\u2019t naturally link to from within the blog content.<\/p>\n\n\n\n<p>On blogs that aren\u2019t as well optimized as ours for internal linking but have a lot of content, I would expect to see even more impact.<\/p>\n\n\n\n<p>That\u2019s it for now. We\u2019ll probably add the related posts back to the non-English posts at some point this year. I\u2019ll update the article with what happens when we do that, but I would expect a small bump for the content.<\/p>\n\n\n\n<p>For more ideas on getting internal links, read <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">Internal Links for SEO: An Actionable Guide<\/a>.<\/p>\n\n\n\n<p>If you want to run a test to see if adding internal links helps your content, I highly recommend creating a <a href=\"https:\/\/ahrefs.com\/blog\/portfolios\/\">Portfolio<\/a> that includes the pages. You\u2019ll be able to see the impact your changes had.<\/p>\n\n\n\n<p>I created a portfolio for some articles we made edits on and was able to easily see that the changes were positive.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"867\" class=\"wp-image-172779\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolio-page-updates-2.png\" alt=\"portfolio feature showing gains of pages in the portfolio\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolio-page-updates-2.png 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolio-page-updates-2-588x425.png 588w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolio-page-updates-2-768x555.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n\n\n\n<p>If you have questions, message me on <a href=\"https:\/\/twitter.com\/patrickstox\">X<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our marketing team was fairly split on whether we should have a section like this and whether it would help. I\u2019ve had great results with this personally on sites with a lot of content, and I was convinced it would<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":150,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414,335],"tags":[462],"coauthors":[377],"class_list":["post-172002","post","type-post","status-publish","format-standard","hentry","category-data-studies","category-general-seo","tag-blog","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does Adding a Related Post Section Help Your Blog? We Tested It<\/title>\n<meta name=\"description\" content=\"In December 2022, we added an &quot;related posts&quot; section to the Ahrefs blog. Here&#039;s what happened.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/related-posts-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Adding a Related Post Section Help Your Blog? We Tested It\" \/>\n<meta property=\"og:description\" content=\"In December 2022, we added an &quot;related posts&quot; section to the Ahrefs blog. 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