{"id":171624,"date":"2024-01-31T11:30:27","date_gmt":"2024-01-31T16:30:27","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=171624"},"modified":"2024-07-17T06:56:53","modified_gmt":"2024-07-17T11:56:53","slug":"product-page-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/product-page-seo\/","title":{"rendered":"Product Page SEO: The Anatomy of a Well-Optimized Page"},"content":{"rendered":"\n<div class=\"intro-txt\">Product pages are where the final decision to purchase a product is made. By optimizing them for SEO (and adding a sprinkling of UX), you\u2019ll increase the chances of attracting more visitors and converting them into loyal customers.<\/div>\n\n\n\n<p>In this beginner\u2019s guide, I\u2019ll share 16 elements that collectively make up the anatomy of a well-optimized product page. I\u2019ll also explain how to audit your product pages for issues.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171624-_9m6754yc5dtq\"><\/a>What makes a great product page?<\/h2>\n\n\n\n<p>Product pages are one of the more definable content page types in SEO because they contain certain common elements people expect to&nbsp;see.<\/p>\n\n\n\n<p>Let\u2019s explore the anatomy of a well-optimized product page:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"2048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-anatomy-of-a-well-optimized-product-page-1.png\" alt=\"The anatomy of a well-optimized product page\" class=\"wp-image-171625\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-anatomy-of-a-well-optimized-product-page-1.png 744w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-anatomy-of-a-well-optimized-product-page-1-154x425.png 154w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-anatomy-of-a-well-optimized-product-page-1-558x1536.png 558w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Crawlable by search engines\" data-section=\"crawlable\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171624-_c8s0km8yv8se\"><\/a>1. Crawlable by search engines<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Before you start to check onsite elements, it\u2019s a good idea to check if your product page is able to be crawled and <a href=\"https:\/\/ahrefs.com\/blog\/google-index\/\">indexed<\/a> by search engines. If not, you\u2019ll be wasting your time optimizing your product page for everything else.<\/p>\n\n\n\n<p>The quickest way to check this is to navigate to the product page and open it up in the <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">Ahrefs\u2019 SEO Toolbar<\/a>. Then click on the <strong>Indexability<\/strong> tab.<\/p>\n\n\n\n<p>If there are any issues, the toolbar will flag them in a red circle in the sidebar.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1374\" height=\"466\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-2.png\" alt class=\"wp-image-171626\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-2.png 1374w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-2-680x231.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-2-768x260.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-2-650x220.png 650w\" sizes=\"auto, (max-width: 1374px) 100vw, 1374px\"><\/figure>\n\n\n\n<p>There are a few basic checks you should make. Make sure that the product page:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is not blocked in <a href=\"https:\/\/ahrefs.com\/blog\/robots-txt\/\">robots.txt<\/a><\/li>\n\n\n\n<li>Has no <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/noindex-tag\">noindex<\/a> tags on the&nbsp;page<\/li>\n\n\n\n<li>Has a <a href=\"https:\/\/ahrefs.com\/blog\/canonical-tags\/\">canonical<\/a> in the head of the HTML code (in most cases, it will be self-referencing)<\/li>\n\n\n\n<li>Included in your <a href=\"https:\/\/ahrefs.com\/blog\/how-to-create-a-sitemap\/\">sitemap.xml<\/a> file<\/li>\n<\/ul>\n\n\n\n<p>Once you\u2019ve passed these initial <a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">technical SEO<\/a> hurdles, it\u2019s time to get started.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Clear page title\" data-section=\"clear-title\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171624-_bzz7rvo374xk\"><\/a>2. Clear page&nbsp;title<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A <a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">title tag<\/a> (also known as a page title) is a piece of HTML code that specifies the title of a webpage. They appear in Google\u2019s search results and are a <a href=\"https:\/\/www.youtube.com\/watch?v=mrKcjUn27bI&amp;t=935s&amp;themeRefresh=1\">minor Google ranking factor<\/a>.<\/p>\n\n\n\n<p>They look like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"454\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/page-title-example-1.png\" alt=\"Page title example\" class=\"wp-image-171627\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/page-title-example-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/page-title-example-1-680x193.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/page-title-example-1-768x218.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/page-title-example-1-1536x436.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Your product page title should be clear, say <em>what<\/em> the product is, and use relevant keywords that accurately describe the product. This helps searchers and search engines understand what your product page is&nbsp;about.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>You can use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> to get inspiration from competitors\u2019 product page titles in the SERP overview.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If users search for your products using stock-keeping units (SKUs) or other product identifiers, then it\u2019s a good idea to include this information in your product page title tag and your&nbsp;URL.<\/p>\n\n\n\n<p>One of the best examples of where this would be important is for a brand like&nbsp;Lego.<\/p>\n\n\n\n<p>Here\u2019s an example of the Lego Land Rover Classic Defender 90 product. The SKU is included in both their page title and their&nbsp;URL:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1102\" height=\"146\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-4.png\" alt class=\"wp-image-171628\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-4.png 1102w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-4-680x90.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-4-768x102.png 768w\" sizes=\"auto, (max-width: 1102px) 100vw, 1102px\"><\/figure>\n\n\n\n<p>Even if you just search for \u201c10317\u201d using a tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, you can see that their site appears at the top of the&nbsp;SERP.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1051\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-5.jpg\" alt class=\"wp-image-171629\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-5.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-5-680x349.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-5-768x394.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-5-1536x788.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><strong>TLDR;<\/strong> if SKUs or product identifiers are important for your business\u2014and customers are searching for them\u2014then it may be useful to include them both in the URL and title tags of your products.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Simple URL\" data-section=\"simple-url\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171624-_nbe2g3yxkf55\"><\/a>3. Simple URL<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>URLs are located in the address bar of your browser. An <a href=\"https:\/\/ahrefs.com\/blog\/seo-friendly-urls\/\">SEO-friendly URL<\/a> should be easy to understand and clearly indicate the page\u2019s content. Creating well-thought-out URLs early on will help create a logical <a href=\"https:\/\/ahrefs.com\/blog\/website-structure\/\">website structure<\/a> in&nbsp;time.<\/p>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/url-structure\">Google\u2019s advice<\/a> when it comes to URLs&nbsp;is:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">&nbsp;\n\n\n\n<p>\u201cCreate a simple URL structure. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans.\u201d<\/p>\n\n\n\n<\/div><\/blockquote>\n\n\n\n<p>Here\u2019s what a well-structured URL looks&nbsp;like:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"709\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/seo-friendly-url-example-1-1.png\" alt=\"SEO-friendly URL example.\" class=\"wp-image-171630\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/seo-friendly-url-example-1-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/seo-friendly-url-example-1-1-680x301.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/seo-friendly-url-example-1-1-768x340.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/seo-friendly-url-example-1-1-1536x681.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>And here are some more tips for creating URLs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use relevant keywords that accurately reflect the product to help search engines understand the page\u2019s context<\/li>\n\n\n\n<li>Keep URLs concise and avoid unnecessary characters or complex structures, as simpler URLs are easier for users to digest<\/li>\n\n\n\n<li>Use hyphens to separate words rather than underscores or spaces to make the URL easily readable<\/li>\n\n\n\n<li>Be consistent in your URL structure \u2014 it\u2019ll make your website easier to navigate and enhance the user\u2019s experience by providing a clear idea of what to expect on the&nbsp;page<\/li>\n\n\n\n<li>Don\u2019t bury important keywords lower down in your URL hierarchy<\/li>\n<\/ul>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>\n\n\n\n<p>In the SERPs, there are complicated and seemingly illogical URL structures in every SERP that rank well\u2014especially in ecommerce land. This doesn\u2019t mean you should ignore URL structure completely, but try to establish a consistent structure early on and stick to&nbsp;it.<\/p>\n\n\n\n<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Breadcrumbs\" data-section=\"breadcrumbs\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171624-_c7u8w9k2vz7l\"><\/a>4. Breadcrumbs<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Breadcrumbs are <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a> that show users their location in the site\u2019s hierarchy and help them navigate quickly through the website.<\/p>\n\n\n\n<p>They look like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"782\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/breadcrumb-example-1.png\" alt=\"Breadcrumb example\" class=\"wp-image-171631\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/breadcrumb-example-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/breadcrumb-example-1-680x332.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/breadcrumb-example-1-768x375.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/breadcrumb-example-1-1536x751.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>They\u2019re useful for SEO because they create a logical structure that search engines can crawl and understand.<\/p>\n\n\n\n<p>Breadcrumbs allow users to check their position on your site and to backtrack if necessary. This is useful for ecommerce stores because users often navigate between category pages and many product pages when deciding which product to&nbsp;buy.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Implementing <a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">schema markup<\/a> for <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/breadcrumb\">breadcrumbs<\/a> can help optimize them for search engines.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. H1 tag\" data-section=\"h1-tag\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171624-_l88ks05e14pz\"><\/a>5. H1&nbsp;tag<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The <a href=\"https:\/\/ahrefs.com\/blog\/h1-tag\/\">H1 tag<\/a> is an HTML element that signals to users and search engines what the page is&nbsp;about.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"782\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/h1-tag-example-1.png\" alt=\"H1 tag example\" class=\"wp-image-171632\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/h1-tag-example-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/h1-tag-example-1-680x332.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/h1-tag-example-1-768x375.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/h1-tag-example-1-1536x751.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>The main difference between H1 tags and title tags is where they appear\u2014H1 tags do not appear in Google search results, but appear on the&nbsp;page.<\/p>\n\n\n\n<p>This is what an H1 tag looks like in the&nbsp;code:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;h1&gt;This is the h1 tag&lt;\/h1&gt;<\/code><\/pre>\n\n\n\n<p>The fastest way to check whether a page has an H1 is to use the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/ahrefs-seo-toolbar-on-pag\/hgmoccdbjhknikckedaaebbpdeebhiei\">Ahrefs SEO Toolbar<\/a>. Here, you can easily spot-check the hierarchy of the headings.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"446\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/headings-check-via-ahrefs-seo-toolbar-1.png\" alt=\"Headings check, via Ahrefs' SEO toolbar\" class=\"wp-image-171633\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/headings-check-via-ahrefs-seo-toolbar-1.png 610w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/headings-check-via-ahrefs-seo-toolbar-1-581x425.png 581w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Product images\" data-section=\"product-images\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171624-_7daxwse07yya\"><\/a>6. Product images<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Product images are photographs or digital representations of your products. Usually, one image or a gallery is shown on a product page to showcase the product.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"927\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-image-gallery-example-1.png\" alt=\"Illustration: image gallery example\" class=\"wp-image-171634\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-image-gallery-example-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-image-gallery-example-1-680x394.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-image-gallery-example-1-768x445.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-image-gallery-example-1-1536x890.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>They\u2019re essential because they provide extra detail about the product that written descriptions can\u2019t always capture\u2014like how the product should be used, the exact color of the product, and so&nbsp;on.<\/p>\n\n\n\n<p>From a search perspective, product images are essential as they can rank in Google\u2019s image search results\u2014so there\u2019s a traffic incentive to optimize your product images for&nbsp;SEO.<\/p>\n\n\n\n<p>So, how can you optimize your product images for&nbsp;SEO?<\/p>\n\n\n\n<p>Here are the basics you need to optimize for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add <a href=\"https:\/\/ahrefs.com\/blog\/alt-text\/\">alt text<\/a><\/li>\n\n\n\n<li>Use descriptive file&nbsp;names<\/li>\n\n\n\n<li>Use responsive images<\/li>\n\n\n\n<li>Compress your images and use image formats like jpg, jpeg, png, webp, or&nbsp;avif<\/li>\n<\/ul>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>\n\n\n\n<p>Alt text is a brief description of the image, which is not only crucial for search engine indexing but also vital for accessibility, allowing screen reader users to understand the image content. Like file names, alt text should be descriptive and include relevant keywords naturally.<\/p>\n\n\n\n<\/div>\n\n\n\n<p>You can do many things to improve your image\u2019s performance in search engines. Check out our <a href=\"https:\/\/ahrefs.com\/blog\/image-seo\/\">image SEO<\/a> guide to learn&nbsp;more.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Product video\" data-section=\"product-video\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171624-_2pzwwk9pxjba\"><\/a>7. Product video<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Videos increase user engagement with your product pages\u2014and like images, they\u2019re valuable as they can independently drive traffic to your&nbsp;site.<\/p>\n\n\n\n<p>Videos can appear in four places on Google:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google\u2019s search results<\/li>\n\n\n\n<li>Google Images tab<\/li>\n\n\n\n<li>Google Videos tab<\/li>\n\n\n\n<li>Google Discover<\/li>\n<\/ul>\n\n\n\n<p>But, to become indexed, videos must fulfill <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/video\">certain criteria.<\/a><\/p>\n\n\n\n<p>Before investing time and effort in creating videos, consider whether it would benefit your audience.<\/p>\n\n\n\n<p>For example, in the fashion industry, visitors expect to see a video to get a better look at how the clothes fit, so it\u2019s no surprise that clothing stores like ASOS have short videos prominently placed on their product pages.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1071\" height=\"2048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/video-example-from-asos-1.png\" alt=\"Video example from ASOS\" class=\"wp-image-171635\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/video-example-from-asos-1.png 1071w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/video-example-from-asos-1-222x425.png 222w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/video-example-from-asos-1-768x1469.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/video-example-from-asos-1-803x1536.png 803w\" sizes=\"auto, (max-width: 1071px) 100vw, 1071px\"><\/figure>\n\n\n\n<p>But if you were in the business of selling storage sheds\u2014there\u2019s not much additional benefit for your audience of including a video, as most people know what a storage shed looks&nbsp;like.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1876\" height=\"1522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-12.jpg\" alt class=\"wp-image-171636\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-12.jpg 1876w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-12-524x425.jpg 524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-12-768x623.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171624-12-1536x1246.jpg 1536w\" sizes=\"auto, (max-width: 1876px) 100vw, 1876px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Using a platform like <a href=\"https:\/\/wistia.com\/\">Wistia<\/a> can help you optimize your <a href=\"https:\/\/ahrefs.com\/blog\/video-seo\/\">videos for SEO<\/a> as well as receive more detailed analytics on your product video\u2019s performance.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Pricing, availability, rating, and reviews\" data-section=\"pricing-rating-reviews\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171624-_a8txxqx2q3q\"><\/a>8. Pricing, availability, rating, and reviews<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Product price, availability, ratings, and reviews are an essential part of the user experience. If you don\u2019t have these elements, users will bounce from the page, impacting your rankings and weakening your SEO efforts.<\/p>\n\n\n\n<p>The good news is that most ecommerce-focused CMSs like Shopify or Wix handle this out of the box, so there\u2019s usually little configuration required to get these elements set&nbsp;up.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>If you want to optimize further, adding <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/product\">product schema<\/a> helps increase visibility in Google of this information and make it look like this in the Google search results.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"573\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-pricing-rating-and-reviews-1.png\" alt=\"Illustration: pricing, rating and reviews\" class=\"wp-image-171637\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-pricing-rating-and-reviews-1.png 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-pricing-rating-and-reviews-1-680x278.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-pricing-rating-and-reviews-1-768x314.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"><\/figure>\n\n\n\n<p>The rating and reviews are essential for potential customers as they can get an idea of what the product is like before buying it.<\/p>\n\n\n\n<p>Therefore, it\u2019s a good idea to prominently display customer ratings, as they offer valuable social proof, which can help influence purchasing decisions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"923\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-product-rating-image-1.png\" alt=\"Illustration: product rating image\" class=\"wp-image-171638\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-product-rating-image-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-product-rating-image-1-680x392.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-product-rating-image-1-768x443.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-product-rating-image-1-1536x886.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Ensure they are easily accessible and readable to enhance user experience and credibility, which can lead to increased engagement and&nbsp;sales.<\/p>\n\n\n\n<p>This user-generated content enriches your site with diverse, relevant keywords and phrases, further boosting SEO efforts.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Call to action\" data-section=\"call-to-action\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171624-_8n2c20dupevy\"><\/a>9. Call to action<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You\u2019ve probably clicked a million call-to-action (CTA) buttons in your online life\u2014but unless you\u2019re well-versed in user experience (UX), you probably aren\u2019t aware of how important they are in encouraging visitors to buy your products.<\/p>\n\n\n\n<p>For example, Amazon.com has some of the most recognizable CTAs on the internet:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"446\" height=\"158\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/amazon-product-page-cta-via-amazon-com-1.png\" alt=\"Amazon product page CTA, via Amazon.com\" class=\"wp-image-171639\"><\/figure>\n\n\n\n<p>To create an effective CTA, use concise, strong, actionable verbs such&nbsp;as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buy Now<\/li>\n\n\n\n<li>Learn More<\/li>\n\n\n\n<li>Add to&nbsp;Cart<\/li>\n<\/ul>\n\n\n\n<p>This direct approach makes it clear to users what they should do&nbsp;next.<\/p>\n\n\n\n<p>While CTAs don\u2019t directly impact SEO rankings, they play an important role in user experience of your product page. Without obvious CTAs, visitors might get confused and bounce from the page. This type of behavior, if repeated, could signal to search engines that this page is not a good experience.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Delivery details\" data-section=\"delivery-details\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171624-_4cxrefq7hu34\"><\/a>10. Delivery details<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ensure your delivery information is visible and easy to find; don\u2019t make your visitors hunt for it\u2014otherwise, they might leave the page before they buy the product. If visitors consistently bounce from your page, your rankings may suffer over&nbsp;time.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"286\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/amazon-com-delivery-details-via-amazon-com-1.png\" alt=\"Amazon.com delivery details, via amazon.com\" class=\"wp-image-171640\"><\/figure>\n\n\n\n<p>Most ecommerce content management systems (CMSs) automatically add delivery information to your product pages.<\/p>\n\n\n\n<p>Position your delivery information near the purchase button or price, and use icons or brief bullet points to make it easy to understand. Regularly update the delivery section with current shipping times, costs, and options to build customer confidence and satisfaction.<\/p>\n\n\n\n<p>Clear, easy-to-understand delivery details reassure customers and create a positive user experience. Doing so will reduce visitors bouncing from the page before buying your product.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Product description\" data-section=\"product-description\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171624-_hjqufuq0b0pq\"><\/a>11. Product description<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A good product description is content that describes the product and sells&nbsp;it.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"810\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-product-description-1.png\" alt=\"Illustration: Product description\" class=\"wp-image-171641\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-product-description-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-product-description-1-680x344.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-product-description-1-768x389.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-product-description-1-1536x778.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>But what makes a product description stand&nbsp;out?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a unique product description instead of copying from other manufacturers\u2019 websites.<\/li>\n\n\n\n<li>Be direct in your product description to avoid wasting time and effectively sell the product to potential buyers.<\/li>\n<\/ul>\n\n\n\n<p>A well-written product description enhances user experience and can increase conversion rates, positively impacting your site\u2019s SEO performance.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>It\u2019s best to avoid using <a href=\"https:\/\/ahrefs.com\/blog\/youre-using-chatgpt-wrong\/\">AI tools like ChatGPT<\/a> for product descriptions, as the potential reputational risks often outweigh the benefits. AI tools sometimes provide inaccurate \u201challucinated\u201d information, leading to confusion and mistrust.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Product specification\" data-section=\"product-specification\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171624-_q57wrjhb65xy\"><\/a>12. Product specification<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Product specifications help humans and search engines understand the nuances of your product. For search engines, including these specifics means that the page can rank for more topically relevant longer-tail search queries.<\/p>\n\n\n\n<p>Product specifications are best presented clearly and concisely using HTML bullet points to make them search-friendly.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. FAQs\" data-section=\"faqs\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171624-_5kaj91og8uia\"><\/a>13. FAQs<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Product page FAQs help visitors answer questions they have before they make a purchase. If you often get the same sets of questions asked about specific products, then it might save your business time.<\/p>\n\n\n\n<p>If your products come with many customer questions, adding a FAQ section to your product pages is a good idea. FAQs help your visitors answer any questions they may have and increase the chances of ranking for related keywords.<\/p>\n\n\n\n<p>You can discover the types of questions people are searching for your product by putting it into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and casting your eyes over the <strong>Questions <\/strong>section.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1761\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/questions-highlighted-in-ahrefs-keywords-explorer-1.jpg\" alt=\"Questions highlighted in Ahrefs' Keywords Explorer\" class=\"wp-image-171642\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/questions-highlighted-in-ahrefs-keywords-explorer-1.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/questions-highlighted-in-ahrefs-keywords-explorer-1-494x425.jpg 494w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/questions-highlighted-in-ahrefs-keywords-explorer-1-768x660.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/questions-highlighted-in-ahrefs-keywords-explorer-1-1536x1321.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>FAQs can help improve visitors\u2019 user experience by answering questions you have on the product page, rather than having them return to Google to find the answer.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"14. Related products\" data-section=\"related-products\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171624-_i15z27slw8tw\"><\/a>14. Related products<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Displaying related products improves user experience and encourages clicks on other related products.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"990\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-related-products-1.png\" alt=\"Illustration: related products\" class=\"wp-image-171643\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-related-products-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-related-products-1-680x421.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-related-products-1-768x475.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-related-products-1-1536x950.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>You can encourage product upsells by showcasing relevant, complementary items while naturally using <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a> to link to relevant products.<\/p>\n\n\n\n<p>This improves user engagement and contributes to SEO by passing link equity and increasing page views and time spent on the&nbsp;site.<\/p>\n\n\n\n<p>This strategy not only boosts the potential for cross-selling but also enriches the overall user experience on your&nbsp;site.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"15. User-generated content\" data-section=\"ugc\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171624-_fc784s13guql\"><\/a>15. User-generated content<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>User-generated content (UGC) is one of the most compelling ways to show potential customers what the products look like away from the carefully crafted product images and videos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"886\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/12-product-page-seo-1.png\" alt=\"Illustration: user-generated content\" class=\"wp-image-171661\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/12-product-page-seo-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/12-product-page-seo-1-680x377.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/12-product-page-seo-1-768x425.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/12-product-page-seo-1-1536x851.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>User-generated images are essential for industries like fashion\u2014when you want to see the fit of the clothes on people who are <em>not<\/em> professional models. Adding UGC is a strong signal for customers as it shows your shop is trustworthy and not a&nbsp;scam.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"16. Schema markup\" data-section=\"schema-markup\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171624-_4gk6utf2crp\"><\/a>16. Schema markup<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">Schema markup<\/a> is code that can be used to visually enhance elements of your website within the search results. Google uses it to display <a href=\"https:\/\/ahrefs.com\/blog\/rich-snippets\/\">rich snippets<\/a>.<\/p>\n\n\n\n<p>The main advantage of adding it is that products with schema markup are much more likely to get a higher click-through rate due to their size and visual appeal.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2040\" height=\"749\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-schema-markup-example-1.png\" alt=\"Illustration: schema markup example\" class=\"wp-image-171645\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-schema-markup-example-1.png 2040w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-schema-markup-example-1-680x250.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-schema-markup-example-1-768x282.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-schema-markup-example-1-1536x564.png 1536w\" sizes=\"auto, (max-width: 2040px) 100vw, 2040px\"><\/figure>\n\n\n\n<p>When we talk about schema with product page SEO, I would always include <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/product\">product schema<\/a> myself.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/breadcrumb\">Breadcrumb schema<\/a> \u2013 enhances breadcrumbs<\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/video\">Video schema<\/a> \u2013 if videos play an important role in your content<\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/review-snippet\">Review schema<\/a> \u2013 if you have reviews, you can add review schema to enhance them<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to audit your product pages for SEO issues\" data-section=\"audit-your-pages\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171624-_lxtqxwxslef3\"><\/a>How to audit your product pages for common SEO issues<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>We\u2019ve covered what you should include in your product pages, but how can you audit&nbsp;them?<\/p>\n\n\n\n<p>Here are the two approaches I\u2019d recommend:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171624-_qrmku21pt9tt\"><\/a>1. Use Ahrefs\u2019 SEO toolbar for quick spot checks<\/h3>\n\n\n\n<p>The fastest way to check product pages for common SEO issues is with the <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">Ahrefs\u2019 SEO toolbar<\/a>.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to a product page<\/li>\n\n\n\n<li>Open up the toolbar<\/li>\n\n\n\n<li>Look for any potential issues<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"710\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/spot-checking-a-product-page-using-ahrefs-tool-ba-1.png\" alt=\"Spot checking a product page using Ahrefs' Tool Bar\" class=\"wp-image-171646\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/spot-checking-a-product-page-using-ahrefs-tool-ba-1.png 1344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/spot-checking-a-product-page-using-ahrefs-tool-ba-1-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/spot-checking-a-product-page-using-ahrefs-tool-ba-1-768x406.png 768w\" sizes=\"auto, (max-width: 1344px) 100vw, 1344px\"><\/figure>\n\n\n\n<p>Product pages usually follow a templated structure, so chances are, if you spot a problem on a product page, it could also apply to other product pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171624-_47covrs2u9wu\"><\/a>2. Get a site-wide view with Ahrefs\u2019 Site&nbsp;Audit<\/h3>\n\n\n\n<p>If you\u2019re completing an <a href=\"https:\/\/ahrefs.com\/blog\/seo-audit\/\">SEO audit<\/a>, you\u2019ll want to understand the current state of all products on the website. The best way to do this is with a tool like <a href=\"https:\/\/ahrefs.com\/site-audit\">Ahrefs\u2019 Site Audit<\/a>.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Run your&nbsp;crawl<\/li>\n\n\n\n<li>Once it\u2019s finished, head to <strong>Page explorer<\/strong> in the sidebar of <a href=\"https:\/\/ahrefs.com\/blog\/seo-audit\/\">Site Audit<\/a><\/li>\n\n\n\n<li>In the search bar, enter your product URL identifier, e.g. \/products\/<\/li>\n\n\n\n<li>Order by <strong>Organic traffic <\/strong>to see the most popular pages<\/li>\n\n\n\n<li>Click on <strong>Columns <\/strong>to add other elements you want to examine<\/li>\n\n\n\n<li>Analyze!<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1047\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/how-to-filter-urls-for-products-using-ahrefs-si-1.jpg\" alt=\"How to filter URLs for \/products\/ using Ahrefs' Site Audit\" class=\"wp-image-171647\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/how-to-filter-urls-for-products-using-ahrefs-si-1.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/how-to-filter-urls-for-products-using-ahrefs-si-1-680x348.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/how-to-filter-urls-for-products-using-ahrefs-si-1-768x393.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/how-to-filter-urls-for-products-using-ahrefs-si-1-1536x785.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171624-_gm93ljnlpc3y\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>Optimizing product pages for SEO is important for any ecommerce business looking to enhance visibility and drive more conversions.<\/p>\n\n\n\n<p>By integrating relevant keywords, crafting compelling and descriptive product titles, and ensuring high-quality, informative content, businesses can improve their product page\u2019s rankings. This, in turn, leads to increased organic traffic and better user engagement, essential for boosting sales and customer loyalty.<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/chris_at_b449\">on X<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this beginner\u2019s guide, I\u2019ll share 16 elements that collectively make up the anatomy of a well-optimized product page. I\u2019ll also explain how to audit your product pages for issues. What makes a great product page? Product pages are one<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[437],"class_list":["post-171624","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Page SEO: The Anatomy of a Well-Optimized Page<\/title>\n<meta name=\"description\" content=\"Time to explore the 16 elements of a well-optimized product page.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/product-page-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Page SEO: The Anatomy of a Well-Optimized Page\" \/>\n<meta property=\"og:description\" content=\"16 ways to optimize your product pages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/product-page-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-31T16:30:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-17T11:56:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-anatomy-of-a-well-optimized-product-page-1.png\" \/>\n<meta name=\"author\" content=\"Chris Haines\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_at_b449\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/product-page-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/product-page-seo\\\/\"},\"author\":{\"name\":\"Chris Haines\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/9afb394ccc6e0e19c199d26984a8b0b2\"},\"headline\":\"Product Page SEO: The Anatomy of a Well-Optimized Page\",\"datePublished\":\"2024-01-31T16:30:27+00:00\",\"dateModified\":\"2024-07-17T11:56:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/product-page-seo\\\/\"},\"wordCount\":2800,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/product-page-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/product-page-seo-the-anatomy-of-by-chris-haines-general-seo-1.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/product-page-seo\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/product-page-seo\\\/\",\"name\":\"Product Page SEO: The Anatomy of a Well-Optimized Page\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/product-page-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/product-page-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/the-anatomy-of-a-well-optimized-product-page-1.png\",\"datePublished\":\"2024-01-31T16:30:27+00:00\",\"dateModified\":\"2024-07-17T11:56:53+00:00\",\"description\":\"Time to explore the 16 elements of a well-optimized product page.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/product-page-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/product-page-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/the-anatomy-of-a-well-optimized-product-page-1.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/the-anatomy-of-a-well-optimized-product-page-1.png\",\"width\":744,\"height\":2048,\"caption\":\"The anatomy of a well-optimized product page\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; 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