{"id":171452,"date":"2024-01-31T05:51:42","date_gmt":"2024-01-31T10:51:42","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=171452"},"modified":"2024-05-23T09:58:18","modified_gmt":"2024-05-23T14:58:18","slug":"seo-data","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-data\/","title":{"rendered":"SEO Data. Explained in 5 Minutes, 53 Seconds"},"content":{"rendered":"\n<div class=\"intro-txt\">SEO data helps you to improve your website\u2019s visibility in search engines (like Google) and get more visitors to your site. There are six core types of SEO&nbsp;data:<\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Organic traffic data.<\/li>\n\n\n\n<li>Keyword data.<\/li>\n\n\n\n<li>SERP data.<\/li>\n\n\n\n<li>Backlink data.<\/li>\n\n\n\n<li>Content data.<\/li>\n\n\n\n<li>Technical SEO&nbsp;data.<\/li>\n<\/ol>\n\n\n\n<p>Here\u2019s a 5-minute(ish), beginner-friendly introduction to each of&nbsp;them.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Organic traffic data\" data-section=\"organic-traffic-data\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171452-_vbjebl5e78v3\"><\/a>Organic traffic data<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Organic traffic data refers to how often people visit your website through unpaid search results.<\/p>\n\n\n\n<p><strong>Key data<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clicks<\/strong>: how many times people clicked on a site from search results.<\/li>\n\n\n\n<li><strong>Impressions<\/strong>: how often a site appears in search results.<\/li>\n\n\n\n<li><strong>Click-Through Rate (CTR)<\/strong>: the percentage of clicks compared to impressions. A high CTR indicates that a webpage is relevant and attractive to searchers.<\/li>\n\n\n\n<li><strong>Organic traffic estimates<\/strong>: tools like <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a> give you these numbers for sites you don\u2019t own, so you can learn from them and improve your <a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\">SEO strategy<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to get&nbsp;it<\/strong><\/p>\n\n\n\n<p>To get organic traffic data from Google, set up a free Google Search Console account and navigate to the Performance report. This works only for your websites.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"758\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-1.png\" alt=\"How to get organic traffic data in GSC.\" class=\"wp-image-171453\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-1.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-1-680x252.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-1-768x284.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-1-1536x569.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>If you\u2019re using Ahrefs, open<a href=\"https:\/\/ahrefs.com\/site-explorer\"> Site Explorer<\/a> and plug in the URL of <em>any<\/em> page or site you want to analyze.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1268\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-2.jpg\" alt=\"How to get organic traffic data in Ahrefs.\" class=\"wp-image-171454\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-2.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-2-680x421.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-2-768x476.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-2-1536x951.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><strong>Key use&nbsp;cases<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-use-ahrefs\/#2-learn-which-pages-bring-search-traffic-to-competitors\">See pages that bring traffic <\/a>to your competitors and get ideas for your&nbsp;site.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-improve-seo\/#refresh-content-with-diminishing-traffic\">Refresh content <\/a>with diminishing traffic.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-improve-ctr\/\">Improve clicks<\/a> to pages that already rank.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Keyword data\" data-section=\"keyword-data\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171452-_g3p57zcygcdt\"><\/a>Keyword data<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Keyword data helps you work out which keywords are worth targeting (and how hard they might be to rank&nbsp;for).<\/p>\n\n\n\n<p><strong>Key data<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/glossary\/search-volume\"><strong>Search volume<\/strong><\/a>: how often a keyword is searched (in different locations and at different points in&nbsp;time).<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-use-ahrefs\/#4-gauge-full-search-traffic-potential-of-topic\"><strong>Traffic potential<\/strong><\/a>: how many clicks the top page for a keyword gets.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/seo\/glossary\/keyword-difficulty\"><strong>Keyword difficulty<\/strong><\/a>: how hard it is to rank for a keyword.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to get&nbsp;it<\/strong><\/p>\n\n\n\n<p>In Ahrefs, open <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, paste a few keywords related to your business, or use the AI feature to brainstorm some&nbsp;ideas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1578\" height=\"956\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-3.png\" alt=\"How to get keyword data in Ahrefs.\" class=\"wp-image-171455\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-3.png 1578w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-3-680x412.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-3-768x465.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-3-1536x931.png 1536w\" sizes=\"auto, (max-width: 1578px) 100vw, 1578px\"><\/figure>\n\n\n\n<p>Next, you can use Keyword ideas tools to generate even more keywords and apply filters to refine your&nbsp;list.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1254\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-4.png\" alt=\"Matching terms report in Ahrefs.\" class=\"wp-image-171456\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-4.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-4-680x416.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-4-768x470.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-4-1536x941.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><strong>Key use&nbsp;cases<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">Find rankable keywords<\/a> with search traffic potential.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-gap-analysis\/\">Do a content gap analysis<\/a> to get keyword ideas from competitors.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/check-your-ranking-on-google\/\">Track keyword rankings<\/a> to know if your SEO efforts are working.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"SERP data\" data-section=\"serp-data\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171452-_cm87emy0wjha\"><\/a>SERP data<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>SERP (Search Engine Result Page) data allows you to see which pages rank in which positions for a given keyword, and how those rankings change over&nbsp;time.<\/p>\n\n\n\n<p><strong>Key data <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organic rankings<\/strong>: what pages rank for a given keyword.<\/li>\n\n\n\n<li><strong>Rich results<\/strong>: which keywords trigger specific rich results (like featured snippets, video results, or map pack), and which pages rank for&nbsp;them.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to get&nbsp;it&nbsp;<\/strong><\/p>\n\n\n\n<p>In Ahrefs, SERP data is virtually anywhere you can see a keyword.<\/p>\n\n\n\n<p>For example, if you want to see keywords your competitors rank for, open the Organic keywords report in Site&nbsp;Audit.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"930\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-5.jpg\" alt=\"How to get SERP data in Ahrefs.\" class=\"wp-image-171457\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-5.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-5-680x309.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-5-768x349.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-5-1536x698.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>You can also peek inside the&nbsp;SERPs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"872\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-6.png\" alt=\"How to get SERP data in Ahrefs (2).\" class=\"wp-image-171458\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-6.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-6-680x290.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-6-768x327.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-6-1536x654.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>And if you want to track a specific set of keywords, for example, the keywords you target on your blog, add them to <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a> to get data like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1189\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-7.jpg\" alt=\"How to get SERP data in Ahrefs' Rank Tracker.\" class=\"wp-image-171459\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-7.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-7-680x395.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-7-768x446.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-7-1536x892.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><strong>Key use&nbsp;cases&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor your keyword rankings to keep track of your strategy and see which keywords need <a href=\"https:\/\/ahrefs.com\/blog\/seo-best-practices\/\">improvement<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\">Find featured snippet opportunities<\/a> to shortcut your way to the top of page #1.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Backlink data\" data-section=\"backlink-data\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171452-_y933prlypu3r\"><\/a>Backlink data<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Backlink data helps you see which websites link back to another website.<\/p>\n\n\n\n<p><strong>Key data<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Number of <\/strong><a href=\"https:\/\/ahrefs.com\/seo\/glossary\/backlinks\"><strong>backlinks<\/strong><\/a>: how many links a site has from other&nbsp;sites.<\/li>\n\n\n\n<li><strong>Number of <\/strong><a href=\"https:\/\/help.ahrefs.com\/en\/articles\/2791107-what-s-the-difference-between-referring-domains-and-backlinks\"><strong>referring domains<\/strong><\/a>: How many different sites link to a given&nbsp;site.<\/li>\n\n\n\n<li><strong>Backlink type<\/strong>: Types of links, like <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/dofollow-link\">dofollow<\/a> (better for SEO) and <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/nofollow\">nofollow<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/seo\/glossary\/domain-rating\"><strong>Domain rating<\/strong><\/a>: This is an Ahrefs metric that represents the strength of the website\u2019s backlink profile on a logarithmic scale from 0 to&nbsp;100.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to get&nbsp;it<\/strong><\/p>\n\n\n\n<p>The quickest way to get backlink data on any site is to use the Backlinks report in Site Explorer.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1836\" height=\"1062\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-8.jpg\" alt=\"How to get Backlink data in Ahrefs.\" class=\"wp-image-171460\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-8.jpg 1836w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-8-680x393.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-8-768x444.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-8-1536x888.jpg 1536w\" sizes=\"auto, (max-width: 1836px) 100vw, 1836px\"><\/figure>\n\n\n\n<p>Quick tip: if you want to see just the best backlinks, turn on the \u201cBest links\u201d filter (it\u2019s customizable, too).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1592\" height=\"808\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-9.png\" alt=\"Best link filter in Ahrefs.\" class=\"wp-image-171461\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-9.png 1592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-9-680x345.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-9-768x390.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-9-1536x780.png 1536w\" sizes=\"auto, (max-width: 1592px) 100vw, 1592px\"><\/figure>\n\n\n\n<p><strong>Key use&nbsp;cases<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track your <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">link building<\/a> progress.<\/li>\n\n\n\n<li>Do a link <a href=\"https:\/\/ahrefs.com\/link-intersect\">intersect analysis<\/a> to find websites that link to your competitors but not to&nbsp;you.<\/li>\n\n\n\n<li>Get data on a site\u2019s <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/link-profile\">backlink profile<\/a> to pick the best link building prospects.<\/li>\n\n\n\n<li>Identify links that no longer point to your website to <a href=\"https:\/\/ahrefs.com\/blog\/link-reclamation\/\">get them back<\/a>.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Content data\" data-section=\"content-data\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171452-_eww85n887bux\"><\/a>Content data for&nbsp;SEO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Content data refers to the information about the performance of specific articles and pieces of content.<\/p>\n\n\n\n<p><strong>How to get&nbsp;it<\/strong><\/p>\n\n\n\n<p>You can find this data in <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>. Plug in a topic related to your website, turn on the \u201cIn title\u201d mode, and run the search.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1996\" height=\"802\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-10.png\" alt=\"How to get content data in Ahrefs.\" class=\"wp-image-171462\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-10.png 1996w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-10-680x273.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-10-768x309.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-10-1536x617.png 1536w\" sizes=\"auto, (max-width: 1996px) 100vw, 1996px\"><\/figure>\n\n\n\n<p>Then, you can apply some filters to refine your search. Say you\u2019re looking for guest blogging opportunities. You could use a combination of website traffic and domain rating filters to get over 9,000 potentially good-quality sites to reach out&nbsp;to.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"948\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-11.jpg\" alt=\"Content data example in Ahrefs.\" class=\"wp-image-171463\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-11.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-11-680x315.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-11-768x356.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-11-1536x711.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><strong>Key use&nbsp;cases&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find <a href=\"https:\/\/ahrefs.com\/blog\/unlinked-mentions\/\">unlinked mentions<\/a> of your brand or products and ask for a&nbsp;link.<\/li>\n\n\n\n<li>Find <a href=\"https:\/\/ahrefs.com\/blog\/broken-link-building\/\">sites that link to broken pages<\/a> and ask them to link to you instead.<\/li>\n\n\n\n<li>Find the best-performing <a href=\"https:\/\/ahrefs.com\/blog\/link-bait\/\">link bait content<\/a> for any topic to inspire your content strategy.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Technical SEO data\" data-section=\"technical-seo-data\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171452-_otxdkjt992ym\"><\/a>Technical SEO&nbsp;data<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Technical SEO helps you understand the technical health of your website, and prevent problems that might limit your performance.<\/p>\n\n\n\n<p><strong>Key data<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/glossary\/indexability\"><strong>Indexability<\/strong><\/a><strong> issues<\/strong>: ensures search engines can find and list a website\u2019s pages.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/seo\/glossary\/bridge-page\"><strong>Broken pages<\/strong><\/a>: pages that don\u2019t load correctly, often showing error messages.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/seo\/glossary\/internal-link\"><strong>Internal links<\/strong><\/a>: links within a website that help in navigation and structure understanding.<\/li>\n\n\n\n<li><strong>Performance and stability<\/strong>: focuses on fast loading times and smooth website operation (most often measured through <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/core-web-vitals\">Core Web Vitals<\/a>).<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/mobile-seo\/\"><strong>Mobile experience<\/strong><\/a>: ensures a website is user-friendly on smartphones and tablets.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\"><strong>Schema markup<\/strong><\/a>: code that helps search engines understand and display webpage content better.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to get&nbsp;it&nbsp;<\/strong><\/p>\n\n\n\n<p>In Ahrefs, set up a project in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> and let the tool automatically find all your SEO issues.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"839\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-12.png\" alt=\"How to get technical SEO data in Ahrefs.\" class=\"wp-image-171464\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-12.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-12-680x279.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-12-768x315.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-12-1536x629.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><strong>Key use&nbsp;cases<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find and redirect <a href=\"https:\/\/ahrefs.com\/blog\/seo-issues\/#broken-pages\">broken pages<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/#how-to-audit-your-sites-internal-links-for-issues\">Find internal link opportunities<\/a> to aid the flow of link equity.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Improve Core Web Vitals<\/a> to get a good score in all categories.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What to look for in SEO data\" data-section=\"what-to-look-for\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171452-_hwzyuqyyh778\"><\/a>What to look for in SEO&nbsp;data<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Before choosing an SEO tool, make sure to learn more about the data it provides.<\/p>\n\n\n\n<p><strong>Size of the indexes.<\/strong> A bigger index ensures that less data is overlooked. This means you potentially won\u2019t miss out on good keyword or backlink opportunities.<\/p>\n\n\n\n<p><strong>Accuracy of data. <\/strong>Obviously, more accurate data means less room for mistakes in your strategy.<\/p>\n\n\n\n<p><strong>Granularity of data. <\/strong>This refers to the number of data points available. For instance, Ahrefs stores over 60 different data points on backlinks. Details can make a huge difference in SEO, so the more information you can get, the better.<\/p>\n\n\n\n<p><strong>Update frequency.<\/strong> For example, Ahrefs updates its backlink index every 15 to 30 minutes to keep the data fresh. Obviously, the web is constantly changing, and SEO data needs to reflect that.<\/p>\n\n\n\n<p>There are a few sources where you can look for this information:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data reports like <a href=\"https:\/\/ahrefs.com\/big-data\">this one by Ahrefs<\/a> (if you\u2019re a techie). By the way, did you know <a href=\"https:\/\/twitter.com\/botsbreeder\/status\/1717200581234930015\">Ahrefs built a supercomputer<\/a> to handle our SEO&nbsp;data?<\/li>\n\n\n\n<li>Data studies like this <a href=\"https:\/\/ahrefs.com\/blog\/traffic-estimations-accuracy\/\">search traffic accuracy study<\/a>.<\/li>\n\n\n\n<li>Independent reports like the <a href=\"https:\/\/aira.net\/state-of-link-building\/\">State of Link Building Report by Aria<\/a>.<\/li>\n\n\n\n<li>You can also gauge the quality of data by looking at surveys run on social media and marketing\/SEO communities.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171452-_wk7w15scbxuo\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>Want to start collecting your own SEO data? Try our <a href=\"https:\/\/ahrefs.com\/free-seo-tools\">free SEO tools<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s a 5-minute(ish), beginner-friendly introduction to each of&nbsp;them. Organic traffic data refers to how often people visit your website through unpaid search results. Key data How to get&nbsp;it To get organic traffic data from Google, set up a free Google<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[412],"class_list":["post-171452","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Data. Explained in 5 Minutes, 53 Seconds<\/title>\n<meta name=\"description\" content=\"There are six core types of SEO data. Learn how to get your own SEO data to get more visits to your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Data. Explained in 5 Minutes, 53 Seconds\" \/>\n<meta property=\"og:description\" content=\"Six types of SEO data, infinite ways to grow your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/seo-data\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-31T10:51:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-23T14:58:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171452-1.png\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-data\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-data\\\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"SEO Data. 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