{"id":170933,"date":"2024-01-18T10:46:19","date_gmt":"2024-01-18T15:46:19","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=170933"},"modified":"2024-12-21T19:56:31","modified_gmt":"2024-12-22T00:56:31","slug":"enterprise-seo-audit","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/enterprise-seo-audit\/","title":{"rendered":"What is an Enterprise SEO Audit &amp; How To Do&nbsp;One"},"content":{"rendered":"\n<div class=\"intro-txt\">An enterprise SEO audit evaluates a large enterprise website to find issues and opportunities that will improve rankings and visibility on search engines.<\/div>\n\n\n\n<p>The basics are the same as any other SEO audit. Yet, an audit like this is an entirely different beast because of all the complications that come from large sites and large companies such&nbsp;as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All the different systems.<\/li>\n\n\n\n<li>All the different teams working to shape the&nbsp;audit.<\/li>\n\n\n\n<li>All the things you might need to look&nbsp;at.<\/li>\n\n\n\n<li>The scale of the audits due to the size of the websites.<\/li>\n<\/ul>\n\n\n\n<p>Many common SEO tools don\u2019t work at this scale, which is why <a href=\"https:\/\/ahrefs.com\/blog\/enterprise-seo-tools\/\">enterprise SEO tools<\/a> exist. Even data analysis can be difficult for websites of this size and common spreadsheet software may not be able to handle the&nbsp;scale.<\/p>\n\n\n\n<p>SEO checklists are impractical at scale. It\u2019s a waste of time to check every little thing on every page because there\u2019s simply no ROI in doing so, and no one is going to read your 200-page SEO audit. You really need to know what to prioritize and to ignore minor things that may technically be wrong, but fixing them won\u2019t have any impact.<\/p>\n\n\n\n<p>Let\u2019s look at how to do this, step by&nbsp;step.<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Find the pain points\" data-section=\"find-the-pain-points\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-170933-_kk8zx0l98l1k\"><\/a>1. Find the pain points<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Talk to your client or stakeholders to figure out what they want you to look at. Ask about any specific issues or pain points. They\u2019re likely seeking the audit for some specific reasons, and the more you can cater your audit to their specific needs, the happier they will&nbsp;be.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Segment to make it easier\" data-section=\"segment-to-make-it-easier\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-170933-_xfj5fmor2zxh\"><\/a>2. Segment to make it easier<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You may have to segment the website in order to make the audit more manageable. That might be looking at specific pages, sections of a site, different languages or regions, or a specific CMS or JavaScript framework.<\/p>\n\n\n\n<p>Our <a href=\"https:\/\/ahrefs.com\/academy\/how-to-use-ahrefs\/v2-site-explorer\/site-structure\"><strong>Site Structure<\/strong><\/a> report in Site Explorer has a breakdown of the different sections on a website, along with many metrics you may want to look at to help you segment the&nbsp;audit.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"962\" class=\"wp-image-170934\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-site-structure-report-in-ahrefs-site-explorer.jpg\" alt=\"The Site Structure report in Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-site-structure-report-in-ahrefs-site-explorer.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-site-structure-report-in-ahrefs-site-explorer-680x319.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-site-structure-report-in-ahrefs-site-explorer-768x361.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-site-structure-report-in-ahrefs-site-explorer-1536x722.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Figure out what your audit includes\" data-section=\"figure-out-what-your-audit-includes\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-170933-_cjlbvll86fm7\"><\/a>3. Figure out what your audit includes<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you try to audit everything, an enterprise SEO audit is going to be expensive and time-consuming. A lot of that time is likely to be wasted. Focus on what your client wants and where you believe the issues are.<br><br>These audits may occur every few months or yearly and can cost 10s or 100s of thousands of dollars, so you want to focus in on what\u2019s important to keep costs&nbsp;down.<\/p>\n\n\n\n<p>If they approached you because of a traffic drop and you saw that it was likely related to the Reviews Update like on the site below, then a technical SEO audit isn\u2019t where you want to&nbsp;start.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2039\" height=\"924\" class=\"wp-image-170935\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-organic-traffic-graph-in-ahrefs-site-explorer.png\" alt=\"The organic traffic graph in Ahrefs' Site Explorer, showing Google updates and a drop to a site's traffic after the recent Reviews Update\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-organic-traffic-graph-in-ahrefs-site-explorer.png 2039w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-organic-traffic-graph-in-ahrefs-site-explorer-680x308.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-organic-traffic-graph-in-ahrefs-site-explorer-768x348.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-organic-traffic-graph-in-ahrefs-site-explorer-1536x696.png 1536w\" sizes=\"auto, (max-width: 2039px) 100vw, 2039px\"><\/figure>\n\n\n\n<p>There are a lot of different things you could look at, which means there are different types of SEO audits you may be asked to run. When people talk about SEO audits, they\u2019re often referring to technical SEO audits, but there are many others like content audits, link audits, local SEO audits, or competitive analysis.<\/p>\n\n\n\n<p>Here are some different types of SEO audits and resources to help you put them together.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-170933-_qkgo3piboe0a\"><\/a>General SEO audits<\/h3>\n\n\n\n<p>For general SEO audits, one of the first things you might want to check is our <strong>Opportunities<\/strong> report in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>. The report covers the highest priority items that we believe will have the most impact for most websites.<\/p>\n\n\n\n<p>It includes things like creating new content, updating existing content, writing for featured snippets, implementing redirects, adding internal links, getting external links your competitors have, finding unlinked brand mentions, and&nbsp;more.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1944\" height=\"1410\" class=\"wp-image-170936\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-opportunities-report-in-ahrefs-site-explorer.png\" alt=\"The Opportunities report in Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-opportunities-report-in-ahrefs-site-explorer.png 1944w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-opportunities-report-in-ahrefs-site-explorer-586x425.png 586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-opportunities-report-in-ahrefs-site-explorer-768x557.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-opportunities-report-in-ahrefs-site-explorer-1536x1114.png 1536w\" sizes=\"auto, (max-width: 1944px) 100vw, 1944px\"><\/figure>\n\n\n\n<p>You can use our <a href=\"https:\/\/ahrefs.com\/blog\/seo-audit-template\/\">free SEO Audit Template<\/a> for&nbsp;this.<\/p>\n\n\n\n<p>Alternatively, check out <a href=\"https:\/\/ahrefs.com\/blog\/seo-audit\/\">our post on how to do an SEO audit in 11 steps<\/a>. Here are the&nbsp;steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Run a crawl of your website<\/li>\n\n\n\n<li>Identify <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-dropped-dramatically\/\">organic traffic drops<\/a> and work out what caused them<\/li>\n\n\n\n<li>Check for any <a href=\"https:\/\/ahrefs.com\/blog\/duplicate-content\/\">duplicates<\/a> of your website<\/li>\n\n\n\n<li>Find and diagnose indexability issues<\/li>\n\n\n\n<li>Ensure your site is <a href=\"https:\/\/ahrefs.com\/blog\/mobile-seo\/\">mobile-friendly<\/a><\/li>\n\n\n\n<li>Benchmark your <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a> scores<\/li>\n\n\n\n<li>Reclaim authority by fixing broken pages<\/li>\n\n\n\n<li>Ensure your <a href=\"https:\/\/ahrefs.com\/blog\/how-to-create-a-sitemap\/\">sitemap<\/a> doesn\u2019t have any issues<\/li>\n\n\n\n<li>Ensure on-page elements conform to SEO best practices<\/li>\n\n\n\n<li>Find declining content to reclaim rankings<\/li>\n\n\n\n<li>Find keywords competitors rank for, but you don\u2019t<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-170933-_taiccgmzaqgh\"><\/a>Content audits<\/h3>\n\n\n\n<p>Content audits can be extremely complex and time-consuming. Here\u2019s <a href=\"https:\/\/ahrefs.com\/blog\/content-audit\/\">our content audit process (with template)<\/a>. Here are some of the&nbsp;steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Does the page get organic traffic?<\/li>\n\n\n\n<li>Does the page get traffic from another source?<\/li>\n\n\n\n<li>Is the page mainly for organic search?<\/li>\n\n\n\n<li>Is the page useful for another purpose?<\/li>\n\n\n\n<li>Does the page have any backlinks?<\/li>\n\n\n\n<li>Is the page crawlable and indexable?<\/li>\n\n\n\n<li>Has the page had time to be successful?<\/li>\n\n\n\n<li>Is ranking the page a priority?<\/li>\n\n\n\n<li>Could the page get more organic traffic?<\/li>\n\n\n\n<li>Is another page on your site ranking for the same targeted term(s)?<\/li>\n\n\n\n<li>Is the page unique enough to also target other&nbsp;terms?<\/li>\n\n\n\n<li>Is your page better than the competition?<\/li>\n\n\n\n<li>Is your page optimized well for on-page SEO?<\/li>\n\n\n\n<li>Is the page internally linked where relevant?<\/li>\n\n\n\n<li>Is the page\u2019s link profile stronger than the competition?<\/li>\n\n\n\n<li>Are there any old deleted pages that could be redirected?<\/li>\n\n\n\n<li>Do you think the page could get more conversions?<\/li>\n<\/ol>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Our <a href=\"https:\/\/ahrefs.com\/wordpress-seo-plugin\">SEO WordPress plugin<\/a> automates and handles many of the steps in the content audit process above.<\/div>\n\n\n\n<p>And don\u2019t forget to check for content opportunities using our <a href=\"https:\/\/ahrefs.com\/content-gap\">Content Gap<\/a> tool.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1501\" height=\"684\" class=\"wp-image-170937\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-content-gap-report-in-ahrefs-competitive-anal.png\" alt=\"The Content Gap report in Ahrefs' Competitive Analysis tool\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-content-gap-report-in-ahrefs-competitive-anal.png 1501w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-content-gap-report-in-ahrefs-competitive-anal-680x310.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-content-gap-report-in-ahrefs-competitive-anal-768x350.png 768w\" sizes=\"auto, (max-width: 1501px) 100vw, 1501px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-170933-_4oxv9reh1be1\"><\/a>Technical SEO audits<\/h3>\n\n\n\n<p>Check out our <a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">beginner\u2019s guide to technical SEO<\/a>. It lists many technical SEO quick wins, such&nbsp;as:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Check indexing<\/li>\n\n\n\n<li>Reclaim <a href=\"https:\/\/ahrefs.com\/blog\/link-reclamation\/\">lost links<\/a><\/li>\n\n\n\n<li>Add internal links<\/li>\n\n\n\n<li>Add <a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">schema markup<\/a><\/li>\n<\/ol>\n\n\n\n<p>As well as additional technical SEO projects like:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Page experience signals<\/li>\n\n\n\n<li>Core Web Vitals<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/what-is-https\/\">HTTPS<\/a><\/li>\n\n\n\n<li>Mobile-friendliness<\/li>\n\n\n\n<li>Interstitials<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/\">Hreflang<\/a> \u2014 For multiple languages<\/li>\n<\/ol>\n\n\n\n<p>And some general maintenance \/ website health issues you may want to look at like broken links and redirect chains. These may not have much impact on SEO, but can be an important consideration for user experience.<\/p>\n\n\n\n<p>Make sure you set up a project in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> to check your website for 170+ different issues and track the progress of your&nbsp;fixes.<\/p>\n\n\n<div class=\"highlighted-section\">\n  <!-- Title Section -->\n  <h4 class=\"section-title\">Run a free technical SEO&nbsp;audit<\/h4>\n\n  <!-- Form Section -->\n  <form class=\"form-section\">\n    <div class=\"input-button-wrapper\">\n      <div class=\"input-container\">\n        <input type=\"text\" placeholder=\"Enter domain\">\n      <\/div>\n      <a href=\"\/signup?plan=awt&amp;return=site-audit\" class=\"start-button\">Start for&nbsp;Free<\/a>\n    <\/div>\n    <div class=\"tooltip-container\">\n      <span>Free for websites with verified ownership<\/span>\n      <span class=\"info-icon\">i<\/span>\n      <div class=\"tooltip-content\">\n        <p>Ownership verification can be done&nbsp;by:<\/p>\n        <ul>\n          <li>Connecting Google Search Console (recommended);<\/li>\n          <li>Uploading an HTML&nbsp;file;<\/li>\n          <li>Adding a TXT record to your DNS configuration;<\/li>\n          <li>Adding an HTML meta tag to your homepage.<\/li>\n        <\/ul>\n        <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/3275938-verifying-ownership-of-your-project-or-website\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more<\/a>\n      <\/div>\n    <\/div>\n    <p class=\"webmaster-tools-info\">\n      Signing up here gives you access to <a href=\"https:\/\/ahrefs.com\/webmaster-tools\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs Webmaster Tools \u2197<\/a> for&nbsp;free&nbsp;<\/p>\n  <\/form>\n<\/div>\n\n<style>\n  \/* Highlighted Section with Gray Border *\/\n  .highlighted-section {\n    border: 1px solid #ddd; \/* Light gray border *\/\n    border-radius: 8px;\n    padding: 15px 20px; \/* Adjusted padding to reduce top spacing *\/\n    background-color: #f9f9f9; \/* Light background for contrast *\/\n    max-width: 600px;\n    margin: 20px auto; \/* Center alignment *\/\n  }\n\n  \/* Section Title *\/\n  .section-title {\n    font-size: 24px; \/* Larger font size *\/\n    font-weight: bold;\n    color: #333;\n    margin-bottom: 15px;\n    margin-top: 0; \/* Remove extra spacing above the title *\/\n    text-align: center;\n  }\n\n  .form-section {\n    display: flex;\n    flex-direction: column;\n    gap: 10px;\n  }\n\n  .input-button-wrapper {\n    display: flex;\n    gap: 10px; \/* Space between input and button *\/\n    align-items: center;\n  }\n\n  .input-container input {\n    padding: 10px;\n    font-size: 16px;\n    border: 1px solid #ddd;\n    border-radius: 4px;\n    width: 100%;\n  }\n\n  .tooltip-container {\n    position: relative;\n    display: inline-flex;\n    align-items: center;\n    gap: 5px;\n    font-size: 14px;\n    color: #555;\n    cursor: help;\n  }\n\n  .tooltip-container .info-icon {\n    color: #0073e6;\n    font-weight: bold;\n    font-size: 12px;\n    position: relative;\n    top: -5px;\n    display: inline-block;\n    text-decoration: none;\n    cursor: help;\n  }\n\n  .tooltip-content {\n    position: fixed; \/* Ensure tooltip can break out of its container *\/\n    top: 50px; \/* Adjust based on trigger position *\/\n    left: 50%; \/* Center horizontally *\/\n    transform: translateX(-50%);\n    background: white;\n    border: 1px solid #ddd;\n    border-radius: 5px;\n    box-shadow: 0px 4px 8px rgba(0, 0, 0, 0.1);\n    padding: 15px;\n    font-size: 14px;\n    display: none; \/* Initially hidden *\/\n    z-index: 1000;\n    min-width: 300px;\n    max-width: 400px; \/* Optional width for better readability *\/\n    white-space: normal;\n  }\n\n  .tooltip-container:hover .tooltip-content {\n    display: block;\n  }\n\n  .tooltip-content ul {\n    list-style-type: disc;\n    padding-left: 20px;\n  }\n\n  .tooltip-content a {\n    color: #0073e6;\n    text-decoration: none;\n  }\n\n  .webmaster-tools-info {\n    color: #333;\n    font-size: 14px;\n    margin-top: 10px;\n  }\n\n  .start-button {\n    background-color: orange;\n    color: white;\n    padding: 10px 20px;\n    text-decoration: none;\n    font-weight: bold;\n    border-radius: 5px;\n    white-space: nowrap; \/* Ensure text doesn\u2019t break into a second line *\/\n  }\n<\/style>\n\n\n<p>We have some great visuals in there for reporting, such as this one for <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1108\" class=\"wp-image-170938\" style=\"width: 498px; height: auto;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-core-web-vitals-report-in-ahrefs-site-audit.png\" alt=\"The Core Web Vitals report in Ahrefs' Site Audit\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-core-web-vitals-report-in-ahrefs-site-audit.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-core-web-vitals-report-in-ahrefs-site-audit-614x425.png 614w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-core-web-vitals-report-in-ahrefs-site-audit-768x532.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-core-web-vitals-report-in-ahrefs-site-audit-1536x1064.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>There are also some nice visualizations to help you explain issues like this first-if-its-kind <a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/\">hreflang<\/a> cluster visualization. It shows and tells you what is broken, making it much easier to explain to stakeholders than the typical spreadsheet.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1193\" height=\"814\" class=\"wp-image-170939\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-hreflang-cluster-visualization-in-ahrefs-site.png\" alt=\"The hreflang cluster visualization in Ahrefs' Site Audit\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-hreflang-cluster-visualization-in-ahrefs-site.png 1193w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-hreflang-cluster-visualization-in-ahrefs-site-623x425.png 623w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-hreflang-cluster-visualization-in-ahrefs-site-768x524.png 768w\" sizes=\"auto, (max-width: 1193px) 100vw, 1193px\"><\/figure>\n\n\n\n<p>One thing you might want to look into is crawl sampling. You don\u2019t always need a full crawl of the website which can take weeks to run on an enterprise site. You just need enough to see if any important changes were&nbsp;made.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Note<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Did you know you can run Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> for a custom list of pages daily and get alerted to any changes? Using a sample across different templates or systems, you can find issues earlier. You don\u2019t have to wait a week or a month between crawls.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-170933-_ck6k5bwt0ou\"><\/a>Competitor analysis<\/h3>\n\n\n\n<p>Doing a competitor analysis can help identify any weaknesses you have as well as discover new opportunities. Comparing against competitors also helps get projects off the ground because no one wants to lose to their competitors.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/ahrefs.com\/academy\/how-to-use-ahrefs\/v2-site-explorer\/organic-competitors\">Organic Competitors report<\/a> in Site Explorer is a quick and easy starting point to identify who your competitors are in the <a href=\"https:\/\/ahrefs.com\/blog\/serps\/\">SERPs<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1510\" height=\"893\" class=\"wp-image-170940\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-organic-competitors-report-in-ahrefs-site-exp.png\" alt=\"The Organic Competitors report in Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-organic-competitors-report-in-ahrefs-site-exp.png 1510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-organic-competitors-report-in-ahrefs-site-exp-680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-organic-competitors-report-in-ahrefs-site-exp-768x454.png 768w\" sizes=\"auto, (max-width: 1510px) 100vw, 1510px\"><\/figure>\n\n\n\n<p>Check out our post on <a href=\"https:\/\/ahrefs.com\/blog\/seo-competitor-analysis\/\">how to do an SEO competitor analysis<\/a> for more steps including:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Identify your SEO competitors<\/li>\n\n\n\n<li>Investigate how they\u2019re getting traffic<\/li>\n\n\n\n<li>Find and cover <a href=\"https:\/\/ahrefs.com\/content-gap\">content gaps<\/a><\/li>\n\n\n\n<li>Spy on your competitors\u2019 <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\">featured snippets<\/a><\/li>\n\n\n\n<li>See where your competitors\u2019 traffic is coming from<\/li>\n\n\n\n<li>Find backlink gaps<\/li>\n\n\n\n<li>Spot link bait opportunities<\/li>\n\n\n\n<li>Find your competitors\u2019 broken pages<\/li>\n\n\n\n<li>Check your competitors\u2019 Core Web Vitals<\/li>\n\n\n\n<li>See what keywords your competitors are bidding on in paid search<\/li>\n\n\n\n<li>Learn from your competitors\u2019 PPC&nbsp;ads<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-170933-_mqd4i97l15b8\"><\/a>Link audit<\/h3>\n\n\n\n<p>In some cases, you may want to do a link audit as well\u2014especially if you have a history of spam or have a manual action against your website. I will caution you to be very careful with the disavow file and any \u201ctoxic\u201d links that tools may identify, as the methodologies I\u2019ve seen are questionable. Many people end up hurting themselves by disavowing the identified links.<\/p>\n\n\n\n<p>For more details, check out our posts on <a href=\"https:\/\/ahrefs.com\/blog\/backlink-audit\/\">how to do a basic backlink audit<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/competitor-backlink-analysis\/\">how to perform a competitor link analysis<\/a> for our process. Here\u2019s a summary:<\/p>\n\n\n\n<p>Step 1. Get a high-level view of your backlink profile<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>See how your backlink profile compares to the competition. You can find a more in-depth version of this in our guide: How to Perform a Competitor Link Analysis in 3&nbsp;Steps<\/li>\n\n\n\n<li>Look at your backlink acquisition rate over time, and compare this to the competition<\/li>\n\n\n\n<li>Identify negative SEO attacks by looking for link spikes<\/li>\n\n\n\n<li>Look for a disproportionate amount of links from \u201cspammy\u201d CTLDs<\/li>\n\n\n\n<li>Look for indications of spam in your anchor text profile<\/li>\n<\/ol>\n\n\n\n<p>Step 2. Delve (a bit) deeper<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Find wasted backlinks to your&nbsp;site<\/li>\n\n\n\n<li>Find the best and worst sites that link to&nbsp;you<\/li>\n\n\n\n<li>Check for spam in the full \u201canchors\u201d report<\/li>\n\n\n\n<li>Look for backlinks from the same C-Class IPs (advanced)<\/li>\n<\/ol>\n\n\n\n<p>Step 3. Review the full backlinks report<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Start with a web page (not the entire domain)<\/li>\n\n\n\n<li>Sort by traffic (optional)<\/li>\n\n\n\n<li>Look for commonalities between backlinks<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-170933-_5hbtuwb0elpf\"><\/a>Internal link analysis<\/h3>\n\n\n\n<p>Internal links can have a big impact, especially for enterprise websites where you may not be allowed to build external links.<\/p>\n\n\n\n<p>The easiest way to see internal link opportunities is with our tool in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>. We look at what your pages are ranking for and suggest links from other pages on your site that talk about those things.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"184\" class=\"wp-image-170941\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/internal-link-opportunities-report-in-ahrefs-site.png\" alt=\"Internal Link Opportunities report in Ahrefs' Site Audit\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/internal-link-opportunities-report-in-ahrefs-site.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/internal-link-opportunities-report-in-ahrefs-site-680x78.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/internal-link-opportunities-report-in-ahrefs-site-768x88.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/internal-link-opportunities-report-in-ahrefs-site-1536x177.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Check out <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">our actionable guide to internal linking<\/a> for our steps including:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Plan your internal linking structure<\/li>\n\n\n\n<li>Link to internal pages you care&nbsp;about<\/li>\n\n\n\n<li>Link to relevant content<\/li>\n<\/ol>\n\n\n\n<p>How to audit your site\u2019s internal links for issues:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Fix broken internal links to reclaim authority<\/li>\n\n\n\n<li>Fix <a href=\"https:\/\/ahrefs.com\/blog\/orphan-pages\/\">orphan pages<\/a><\/li>\n\n\n\n<li>Identify opportunities for new internal links<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-170933-_bmwfij266r5s\"><\/a>Local SEO audits<\/h3>\n\n\n\n<p>Most of what you need to know for local SEO is covered in <a href=\"https:\/\/ahrefs.com\/seo\/local-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/local-seo\/\">our complete guide to local SEO<\/a> which goes into ranking factors such&nbsp;as:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Google Business Profile (formerly Google My Business)<\/li>\n\n\n\n<li>NAP citations<\/li>\n\n\n\n<li>Reviews<\/li>\n\n\n\n<li>Links<\/li>\n\n\n\n<li>On-page<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Put together your deliverables and reports\" data-section=\"put-together-your-deliverables-and-reports\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-170933-_fbf1pk405naw\"><\/a>4. Put together your deliverables and reports<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>What people want out of an audit for deliverables and reporting varies greatly. I recommend discussing this up front with your client or stakeholders so that you\u2019re both on the same&nbsp;page.<\/p>\n\n\n\n<p>Deliverables might include a presentation, document, spreadsheets, or even tickets entered into a <a href=\"https:\/\/ahrefs.com\/blog\/seo-project-management\/\">project management<\/a> system.<\/p>\n\n\n\n<p>I highly recommend focusing on a few key issues and not a massive report of everything you looked at. I\u2019ve seen several hundred-page documents detailing everything you checked, but no one is going to read those. I\u2019ve found reporting on 5-10 main issues or opportunities will be better received and the changes are more likely to be implemented.<\/p>\n\n\n\n<p>I\u2019d recommend checking out our post on <a href=\"https:\/\/ahrefs.com\/blog\/enterprise-seo-metrics-reporting\">SEO metrics and reporting<\/a> for inspiration.<\/p>\n\n\n\n<p>You should try to equate fixes to cash. This is what businesses care about. You can say <em>I want you to redirect these 100 pages<\/em>, but it\u2019s not going to go over as well as saying <em>I want you to redirect these 100 pages which will recover 2,500 links which would cost $1M if we had to buy&nbsp;them.&nbsp;<\/em><\/p>\n\n\n\n<p>It may take some collaboration with the in-house team to estimate these kinds of numbers, but the extra effort means the report will be better received and you\u2019ll be more likely to have your changes implemented.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-170933-_v0o488cpgdv5\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>If I\u2019ve learned anything over the years, it\u2019s that the key to <a href=\"https:\/\/ahrefs.com\/blog\/enterprise-seo\/\">enterprise SEO<\/a> is doing the basics better than anyone else. You have to put in the&nbsp;work.<\/p>\n\n\n\n<p>Lots of people think that big brands can rank for anything and everything, but the truth is that most big brands only rank for their own branded searches. They have a lot of opportunities to gain more visibility that they don\u2019t act&nbsp;on.<\/p>\n\n\n\n<p>If you have questions, <a href=\"https:\/\/twitter.com\/patrickstox\">message me on X<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The basics are the same as any other SEO audit. Yet, an audit like this is an entirely different beast because of all the complications that come from large sites and large companies such&nbsp;as: Many common SEO tools don\u2019t work<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":150,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[461],"tags":[],"coauthors":[377],"class_list":["post-170933","post","type-post","status-publish","format-standard","hentry","category-enterprise-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is an Enterprise SEO Audit &amp; How To Do One<\/title>\n<meta name=\"description\" content=\"Enterprise SEO audits are entirely different beasts to &quot;regular&quot; audits because of all the complications that come from large sites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/enterprise-seo-audit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an Enterprise SEO Audit &amp; How To Do One\" \/>\n<meta property=\"og:description\" content=\"Enterprise SEO audits are entirely different beasts to &quot;regular&quot; audits because of all the complications that come from large sites.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/enterprise-seo-audit\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:author\" content=\"patrickstox\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-18T15:46:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-22T00:56:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/the-site-structure-report-in-ahrefs-site-explorer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"962\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patrick Stox\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@patrickstox\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/enterprise-seo-audit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/enterprise-seo-audit\\\/\"},\"author\":{\"name\":\"Patrick Stox\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/14bf754248f3c561786477e4e5fd2067\"},\"headline\":\"What is an Enterprise SEO Audit &amp; 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