{"id":170904,"date":"2024-01-18T21:04:28","date_gmt":"2024-01-19T02:04:28","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=170904"},"modified":"2024-01-23T16:26:48","modified_gmt":"2024-01-23T21:26:48","slug":"best-new-ahrefs-features-2023","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/best-new-ahrefs-features-2023\/","title":{"rendered":"Best new Ahrefs features &amp; use cases (2023)"},"content":{"rendered":"\n\n\n<div class=\"intro-txt\">2023 was an incredibly busy year for us at Ahrefs. We\u2019ve been hard at work <a href=\"https:\/\/www.youtube.com\/watch?v=GIi7kZTAVC8&amp;ab_channel=AhrefsProductUpdates\">upgrading our infrastructure<\/a>, improving our tools, and releasing tons of new features based on your feedback \u2013 fun fact, we had <strong>130+ product updates <\/strong>in the last year&nbsp;alone.<\/div>\n\n\n\n<p>That\u2019s quite a number, so we thought we\u2019d pick out some of the best (and our favorite!) new features and show you what they can help you achieve.<\/p>\n\n\n\n<p>We\u2019ll be covering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Site Explorer\u2019s Overview 2.0<\/li>\n<li>Comparison mode<\/li>\n<li>Site structure report<\/li>\n<li>Portfolios<\/li>\n<li>Advanced backlink filters<\/li>\n<li>INSTANT keyword clustering<\/li>\n<li>SERP comparison<\/li>\n<li>Lowest DR keyword filter<\/li>\n<li>Page inspect tool<\/li>\n<li>Technical-SEO-nerd-level Site&nbsp;Audit<\/li>\n<li>Looker Studio connectors<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s get into&nbsp;it.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Site Explorer > Overview 2.0\" data-section=\"se-overview\">\n\n\n\n<h2 id=\"h.9zkdrzwsm8ng\" class=\"wp-block-heading\">1. Site Explorer &gt; Overview 2.0<\/h2>\n<\/div><\/div>\n\n\n\n<p>Overview 2.0 runs on brand new technology, both code and hardware-wise. This upgrade lets us handle large amounts of data with full confidence. That\u2019s why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It loads a lot faster<\/li>\n<li>Data is more accurate<\/li>\n<li>We can power new features and widgets<\/li>\n<\/ul>\n\n\n\n<p>Here are some new capabilities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Show multiple metrics on one graph<\/strong>: perfect for showing correlations to your boss or clients.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image11.png\" alt width=\"1594\" height=\"750\"><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Compare any metric with competitors<\/strong>: perfect for reporting, as well as client pitches.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image5-1.png\" alt width=\"1598\" height=\"804\"><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>See and chart \u201ccrawled pages\u201d<\/strong>: quickly identify potential <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/index-bloat\">index bloat<\/a>. This also instantly gives you a breakdown of the number of 404s and redirects without having to actually crawl a website.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image12-1.png\" alt width=\"1584\" height=\"746\"><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organic pages widget<\/strong>:&nbsp;instantly get an idea of how search traffic is distributed, how many top-performing pages there are, and how many pages don\u2019t generate any significant traffic.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image4-1.png\" alt width=\"1624\" height=\"642\"><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Top organic competitors widget<\/strong>: get an instant visual competitor gap analysis. See the top 5 competitors of your target and how everyone matches up against each other in terms of organic traffic, organic traffic value, and number of pages. Note: the bigger the size of the circle, the more pages a competitor has.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image18.png\" alt width=\"1620\" height=\"1372\"><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chart notes with Google updates<\/strong>: see Google algorithm updates directly on the Performance chart to cross-reference any changes in organic traffic caused by these updates.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image2-1.png\" alt width=\"1624\" height=\"1166\"><\/figure>\n<\/div>\n\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Did you&nbsp;know?<\/div><div class=\"recommendation-content\"> Graphs in Ahrefs are updated <strong>daily<\/strong>. This is crucial because the difference in data granularity can paint a completely different picture depending on the SEO tool you&nbsp;use.<\/div><\/div>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Comparison mode\" data-section=\"comparison-mode\">\n\n\n\n<h2 id=\"h.3ix00fr0vnvq\" class=\"wp-block-heading\">2. Comparison mode<\/h2>\n<\/div><\/div>\n\n\n\n<p>You can compare data between any two dates in most Site Explorer 2.0 reports. This is perfect for digging into spikes and dips in traffic or backlinks which happened at any&nbsp;point.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image7-1.png\" alt width=\"1999\" height=\"748\"><\/figure>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Site Structure report\" data-section=\"site-structure\">\n<p><!-- \/wp:post-content -->\n\n<!-- wp:heading {\"level\":2} --><\/p>\n<!-- wp:heading {\"level\":2} -->\n<h2 id=\"h.o0gfrcz1xwl2\" class=\"wp-block-heading\">3. Site structure report<\/h2>\n<\/div><\/div>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>With the Site structure report, you get a super visual and intuitive way to understand how a website\u2019s pages are organized, and see which sections of their website bring the most amount of organic search traffic.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image10-1.png\" alt width=\"1309\" height=\"818\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>This report also has Comparison mode, which lets you dig into and uncover incredible insights into any website\u2019s SEO and paid strategies.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Portfolios\" data-section=\"portfolios\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":2} -->\n<h2 id=\"h.wbk32i7np1zt\" class=\"wp-block-heading\">4. Portfolios<\/h2>\n<\/div><\/div>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Now, you can group a list of up to 1000 URLs from up to 10 unique domains and track them as a single project to see their aggregated metrics in Site Explorer.<\/p>\n<p>https:\/\/twitter.com\/timsoulo\/status\/1697215521484353843?s=20<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With this, you&nbsp;can:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li><strong>Track your top competitors as a single entity<\/strong>&nbsp;to gain insight into how your industry is doing as a whole in terms of search traffic, how it\u2019s coping with major Google algorithm updates, how it compares to other industries, and so&nbsp;on.<\/li>\n<li><strong>Combine multiple \u201cregional\u201d domains<\/strong>&nbsp;to track their performance as a single entity.<\/li>\n<li><strong>Create author-specific portfolios<\/strong>&nbsp;if you have multiple authors publishing content on your website. This lets you see which authors are bringing the most search traffic and backlinks, which ones have a higher publishing pace, and so&nbsp;on.<\/li>\n<li><strong>Set up client portfolios<\/strong>&nbsp;to create focused reports showing how your portfolio of content on their website has been performing.<\/li>\n<li><strong>Create sets of pages for testing on-page SEO tactics<\/strong>.&nbsp;Just set up a portfolio of the pages you\u2019re implementing these tactics on, and track it against a second portfolio of pages in your control group.<\/li>\n<li><strong>Do rank tracking on steroids<\/strong>&nbsp;\u2013 no need to manually track hundreds of keywords per page when you can create a portfolio of pages, and be shown the thousands of keywords that they rank&nbsp;for.<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Advanced backlink filters + \u201cBest links\u201d filter\" data-section=\"advanced-backlinks\">\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":2} -->\n<h2 id=\"h.yp7x0kf60aep\" class=\"wp-block-heading\">5. Advanced backlink filters + \u201cBest links\u201d filter<\/h2>\n<\/div><\/div>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Since backlink data can get very noisy, Ahrefs offers unmatched backlink data granularity with 65 data points under your control to filter out backlink noise and help you find what you need effectively.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image22.png\" alt width=\"1999\" height=\"1127\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>These filters are powered by a new cluster of 200k CPU cores, and was a huge change under the hood for us to implement in terms of both software and infrastructure.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With these upgrades, you can filter for things like:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Search traffic of linking page<\/li>\n<li>Total website traffic of linking page<\/li>\n<li>Keywords in title\/url\/anchor\/etc<\/li>\n<li>Author name<\/li>\n<li>Platform &amp; content type<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>This is important because links coming from pages with traffic typically tend to be more valuable, while links coming from websites with little to no traffic are generally weak or ineffective.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To give you even more control over your data, we\u2019ve added a <strong>Best links filter<\/strong> in Overview 2.0 and all backlink-related 2.0 reports that lets you filter for so-called \u201cgood\u201d links.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The filter is based on a predefined set of parameters, which by default includes referring domains that have a DR of at least 30, traffic of 500 or more, and so&nbsp;on.<\/p>\n<p>https:\/\/twitter.com\/timsoulo\/status\/1737036214694527139<\/p>\n<p><span style=\"font-weight: 400;\">Since so-called \u201cbest\u201d links will vary from SEO to SEO, you can configure your own custom settings.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:image {\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image14-1.png\" alt width=\"1082\" height=\"460\"><\/figure>\n<p>In Overview 2.0, this filter also affects backlink-related counts and historical charts like the Referring domains graph. This lets you filter out link noise from all widgets.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. INSTANT keyword clustering\" data-section=\"keyword-clustering\">\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":2} -->\n<h2 id=\"h.t54trlpb2d1n\" class=\"wp-block-heading\">6. INSTANT keyword clustering<\/h2>\n<\/div><\/div>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Instantly cluster by parent topic or by terms in all keyword ideas reports in Keywords Explorer, as well as in the keyword list overview.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Just one click takes you from 730k+ keyword ideas:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image21.png\" alt width=\"1614\" height=\"714\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>To just 43k clusters:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image16-1.png\" alt width=\"1636\" height=\"822\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>This makes your keyword research much faster and more efficient since you can avoid skimming through dozens of keyword variations that mean the same thing.&nbsp;Instead, you can now focus on overarching topics which have all relevant keywords grouped under&nbsp;them.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ahrefs is the only tool that does this kind of clustering instantly. In other SEO tools, you\u2019d need&nbsp;to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Upload keywords in&nbsp;bulk;<\/li>\n<li>Set clustering parameters;<\/li>\n<li>Wait \u2013 a long&nbsp;time!;<\/li>\n<li>Pay to get each set of clustered keywords.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>https:\/\/twitter.com\/timsoulo\/status\/1709444694911111596<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. SERP comparison\" data-section=\"serp-comparison\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":2} -->\n<h2 id=\"h.x85axavsnzb3\" class=\"wp-block-heading\">7. SERP comparison<\/h2>\n<\/div><\/div>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The SERP comparison feature in Keywords Explorer lets&nbsp;you:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>See how the SERP for a given keyword has changed over time. Dig into the winners and losers in detail to figure out what Google likes or dislikes. This is especially useful when analyzing Google algorithm updates.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list -->\n<ul>\n<li>Compare the SERPs for two relevant keywords to see how much overlap there is and if you can target both keywords with the same one page, or if you should create a dedicated page for each of the keywords.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image19.png\" alt width=\"1802\" height=\"908\"><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-section=\"lowest-dr\">\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":2} -->\n<h2 id=\"h.neqt99d8ank\" class=\"wp-block-heading\">8. \u201cLowest DR\u201d keyword filter<\/h2>\n<\/div><\/div>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This filter in Keywords Explorer lets you find high-difficulty keywords which a \u201cweaker\u201d website ranks for. This indicates that even though websites with high Domain Ratings are currently ranking in the SERPs, there\u2019s still a window of opportunity for a \u201csmaller\u201d website to&nbsp;rank.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image3-1.png\" alt width=\"1118\" height=\"384\"><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Page inspect tool\" data-section=\"page-inspect\">\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":2} -->\n<h2 id=\"h.ezc2ia64ch55\" class=\"wp-block-heading\">9. Page inspect tool<\/h2>\n<\/div><\/div>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This tool in Site Explorer lets you see the full history of changes on a given page for both text content and HTML. Use it to analyze the on-page tactics of your competitors and see the changes they made to their existing page before it started ranking better in Google.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It\u2019s also a great way to better understand your lost links and what changed on the page that was linking to&nbsp;you.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image23.png\" alt width=\"1774\" height=\"1086\"><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Technical-SEO-nerd-level Site Audit tool\" data-section=\"seo-nerd-sa\">\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":2} -->\n<h2 id=\"h.cp2uztsocqac\" class=\"wp-block-heading\">10. Technical-SEO-nerd-level Site Audit&nbsp;tool<\/h2>\n<\/div><\/div>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>While we spent many years ensuring that our Site Audit is as functional and robust as any standalone solution, we\u2019ve come to realize that many Ahrefs users don\u2019t understand how powerful and advanced the tool really is.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So here are some key highlights you may have missed out&nbsp;on:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li><strong>Internal link opportunities<\/strong>: Site Audit looks at what keywords your pages rank for and shows you pages that mention those terms, but don\u2019t link to the ranking pages.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image13.jpg\" alt width=\"1999\" height=\"230\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:list -->\n<ul>\n<li><strong>Raw HTML, Rendered HTML, and Extracted Text<\/strong>: Site Audit shows you all three formats and makes them fully searchable and comparable.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image15.jpg\" alt width=\"1653\" height=\"1253\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:list -->\n<ul>\n<li><strong>Search across the source code or text of all pages<\/strong>: After a crawl is completed, you can search to find internal link opportunities for new posts or posts that don\u2019t rank, along with specific tags, text to be removed, etc.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image6-1.png\" alt width=\"1706\" height=\"418\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:list -->\n<ul>\n<li><strong>Hreflangs links graph<\/strong>: Site Audit shows you a hreflang links graph that helps you visualize hreflang issues. Errors with pages and links are highlighted in red, which lets you quickly spot which link is missing \u2013 or was added by mistake.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image17.jpg\" alt width=\"1818\" height=\"1224\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:list -->\n<ul>\n<li><strong>Page &amp; SERP Title don\u2019t match<\/strong>: We\u2019re more than just a tool to audit your website \u2013 we pull data from other sources like SERPs and Ahrefs data to show some interesting issues like this one.&nbsp;You may want to improve the page title if it\u2019s not relevant to the page since it is a ranking factor.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image9.jpg\" alt width=\"1999\" height=\"672\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:list -->\n<ul>\n<li><strong>Core Web Vitals<\/strong>: Many tools only show Lighthouse data. Site Audit gives you that, along with page-level CrUX data for all metrics, as well as INP which is replacing FID \u2013 all laid out in beautiful dashboards for ease of visualization and reporting.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image20.png\" alt width=\"1999\" height=\"1285\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<div class=\"recommendation\"><div class=\"recommendation-title\">Did you&nbsp;know?<\/div><div class=\"recommendation-content\"> Site Audit can be used on a free <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>&nbsp;account, which lets you crawl up to 5000 pages per verified website.<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Looker Studio connectors\" data-section=\"looker-studio\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":2} -->\n<h2 id=\"h.xu7ixmmf08ny\" class=\"wp-block-heading\">11. Looker Studio connectors<\/h2>\n<\/div><\/div>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Easily pull data from Site Explorer, Rank Tracker and Site Audit to create bespoke automated reports for your clients and management.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Just follow our <a href=\"https:\/\/docs.ahrefs.com\/docs\/looker-studio\">very detailed Looker Studio documentation<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image8-1.jpg\" alt width=\"1464\" height=\"1112\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<div class=\"recommendation\"><div class=\"recommendation-title\"><strong>B<\/strong><strong>onus tip:<\/strong><\/div><div class=\"recommendation-content\">Not sure what to focus on to improve your website rankings? Check out our Opportunities report.\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:paragraph --><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This report pulls from other Ahrefs reports to list the actions that we believe will most help improve your rankings (no more wasting time on things like rewriting 800 meta descriptions!)<\/p>\n<p>Click on any suggestion and get taken straight into the relevant report with all filters pre-selected.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image1.png\" alt width=\"1790\" height=\"1266\"><\/figure><\/div><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<h2 id=\"h.4waszkbdimby\"><strong>WAIT! THERE\u2019S MORE!<\/strong><\/h2>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Interested in all the rest of the features we didn\u2019t mention here? Check out our <a href=\"https:\/\/ahrefs.com\/blog\/new-features\/\">changelog<\/a>, where you\u2019ll find a running list of the recently added product updates at Ahrefs in a super easy-to-digest text format.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Going beyond features, we also strongly believe in quality education and community building. Check out&nbsp;our:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li><strong><a href=\"https:\/\/ahrefs.com\/academy\">Ahrefs Academy<\/a><\/strong>: We do our best to keep product education fresh and regularly add new courses that are both relevant and actionable on different marketing-related topics.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list -->\n<ul>\n<li><strong><a href=\"https:\/\/community.ahrefs.com\/home\">Ahrefs Insider Community<\/a><\/strong>: Here&nbsp;we host exclusive webinars, engage with users and help you to organize your own local meetups.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image \/-->","protected":false},"excerpt":{"rendered":"<p>That\u2019s quite a number, so we thought we\u2019d pick out some of the best (and our favorite!) new features and show you what they can help you achieve. We\u2019ll be covering: Site Explorer\u2019s Overview 2.0 Comparison mode Site structure report<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":81,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[333],"tags":[],"coauthors":[338,345],"class_list":["post-170904","post","type-post","status-publish","format-standard","hentry","category-product-blog","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best new Ahrefs features &amp; use cases (2023)<\/title>\n<meta name=\"description\" content=\"Here&#039;s our pick of Ahrefs&#039; best new features of 2023 and what they can help you achieve.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/best-new-ahrefs-features-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best new Ahrefs features &amp; 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