{"id":170332,"date":"2023-12-22T10:57:09","date_gmt":"2023-12-22T15:57:09","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=170332"},"modified":"2024-10-17T10:52:27","modified_gmt":"2024-10-17T15:52:27","slug":"location-pages","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/location-pages\/","title":{"rendered":"Location Landing Pages: 6 Crucial Elements Of Local Visibility"},"content":{"rendered":"\n<div class=\"intro-txt\">A local landing page is a web page designed to show people and search engines where businesses operate. It can include details on the service area a business covers, directions to a physical shopfront, and information about the staff and services available at that location.<\/div>\n\n\n\n<p>You may have heard that Google doesn\u2019t like to rank such pages, which isn\u2019t necessarily true. What Google doesn\u2019t like&nbsp;is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mass-produced local pages that prioritize quantity over quality<\/li>\n\n\n\n<li>Creating location pages for areas your business has no tangible presence in<\/li>\n\n\n\n<li>Duplicated content with just the location swapped out<\/li>\n\n\n\n<li>Regurgitated Wikipedia information about the history of a location<\/li>\n<\/ul>\n\n\n\n<p>So, let\u2019s unpack the anatomy of a location page strategy that not only ranks and converts but also enhances your credibility in your local community.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Elements of effective location pages\" data-section=\"elements-of-effective-location-pages\">\n\n\n\n<h2 class=\"wp-block-heading\">Elements of effective location pages<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Great location pages ensure that your business appears in local search results and resonates with the local audience.<\/p>\n\n\n\n<p>Here\u2019s a blueprint you can follow to create location landing pages that rank well, offer valuable information, and help drive new business for your local company.<\/p>\n\n\n\n<p>We suggest using most of the elements listed below, along with tailoring the design to meet the needs of your business and your customer\u2019s search intent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"3432\" class=\"wp-image-170360\" style=\"width: 841px; height: auto;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/1-location-pages.png\" alt=\"Anatomy of location landing pages that increase credibility online.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/1-location-pages.png 1700w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/1-location-pages-211x425.png 211w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/1-location-pages-768x1550.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/1-location-pages-761x1536.png 761w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/1-location-pages-1014x2048.png 1014w\" sizes=\"auto, (max-width: 1700px) 100vw, 1700px\">\n<figcaption class=\"wp-element-caption\"><a href=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/1-location-pages.png\">Click here for a high-res version<\/a>. Feel free to use and share this resource for personal use, with attribution.<\/figcaption>\n<\/figure>\n\n\n\n<p>Now, let\u2019s unpack each of the six elements of effective location pages.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Localized URL structure\" data-section=\"localized-url-structure\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Localized URL structure<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Adding local keywords to your URLs is a ranking factor that can assist with improving location page rankings. It\u2019s critical to include both your service and location <a href=\"https:\/\/ahrefs.com\/blog\/seo-friendly-urls\/\">in the URL<\/a> to match your target keywords for the&nbsp;page.&nbsp;<\/p>\n\n\n\n<p>There are a few ways you can go about&nbsp;this.<\/p>\n\n\n\n<p>For instance, a URL like <a href=\"http:\/\/www.example.com\/emergency-plumbing-new-york\">www.example.com\/emergency-plumbing-new-york<\/a> is only one level down from the home page. Creating all your pages like this leads to a very flat website structure which can be harder for users to navigate and for businesses to organize and track. It can also make it harder for Google\u2019s crawlers to pinpoint which website pages you view as the most important.&nbsp;<\/p>\n\n\n\n<p>A better way to go about this is to create parent and child&nbsp;pages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"387\" class=\"wp-image-170356\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2-location-pages.png\" alt=\" Example of parent and child URL structure\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2-location-pages.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2-location-pages-680x164.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2-location-pages-768x186.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2-location-pages-1536x372.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>If your business operates (or will operate) nationally, across multiple cities, or as a <a href=\"https:\/\/ahrefs.com\/blog\/franchise-seo\/\">franchise<\/a>, make your locations the parent pages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.example.com\/location\/service\">www.example.com\/location\/service<\/a>&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If your business operates (and will continue to operate) at a small local level or within only one area, make your services the parent pages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.example.com\/service\/location\">www.example.com\/service\/location<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The best choice for your business comes down to what website structure can scale to accommodate your business needs over&nbsp;time.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Localized page title and title tag\" data-section=\"localized-page-title\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Localized page title and title&nbsp;tag<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Adding your service and location to the <a href=\"https:\/\/ahrefs.com\/blog\/h1-tag\/\">H1 heading<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">title tag<\/a> can help with search rankings, clearly signaling to Google which topic your page is about. It is also better for accessibility and user experience by helping all users know the page they\u2019ve landed on is likely to provide the information they\u2019re after.&nbsp;<\/p>\n\n\n\n<p>However, there can be a tug-of-war between optimizing for SEO and writing compelling copy.<\/p>\n\n\n\n<p>The best balance comes from leading with the keyword you\u2019re targeting and following with a unique selling proposition to encourage people to choose your business over a competitor\u2019s. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New York Aged Care | We\u2019re #1 in NYC for Resident Experience<\/li>\n\n\n\n<li>Plumber Manhattan | 24\/7 Emergency Plumbing across New&nbsp;York<\/li>\n\n\n\n<li>Extension Builders NYC | Fixed-Fee Home Extensions With No Hidden Costs<\/li>\n\n\n\n<li>Carpet Cleaning New York | $99 Fixed Fee Service<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"868\" class=\"wp-image-170358\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/3-location-pages.png\" alt=\"Example of improved page title that includes a keyword and USP.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/3-location-pages.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/3-location-pages-680x369.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/3-location-pages-768x417.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/3-location-pages-1536x833.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Conversion-optimized elements above the fold\" data-section=\"above-the-fold-elements\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Conversion-optimized elements above the&nbsp;fold<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A website\u2019s home page tends to get a whole lot of love from designers compared to other internal pages. But in reality, many people will find your website through your location landing pages first, and may not even see your homepage.<\/p>\n\n\n\n<p>For this reason, it\u2019s important that you design your local pages with the best user experience and conversion potential in&nbsp;mind.<\/p>\n\n\n\n<p>When someone lands on your location page, they will immediately see the \u201cabove-the-fold\u201d region. This is the entire area visible on someone\u2019s screen before scrolling, and it is a goldmine for conversion potential.<\/p>\n\n\n\n<p>For instance, here\u2019s what the above-the-fold area of <a href=\"https:\/\/www.parris.com\/\">Parris Law Firm\u2019s<\/a> Lancaster car accident page looks&nbsp;like:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1432\" height=\"1046\" class=\"wp-image-170340\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14.jpg\" alt=\" Parris Law Firm's above the fold design on a location landing page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14.jpg 1432w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14-582x425.jpg 582w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14-768x561.jpg 768w\" sizes=\"auto, (max-width: 1432px) 100vw, 1432px\"><\/figure>\n\n\n\n<p>Notice how it doesn\u2019t particularly inspire feelings of trust or credibility? The call to action button is also hard to see against the background and the visually dominant content doesn\u2019t indicate <em>why<\/em> a visitor should choose Parris over another firm.<\/p>\n\n\n\n<p>Now compare that to their home page which notably includes many credibility and conversion-optimized signals like the reviews, proof of results generated, the media mentions the firm has earned, and mentions of how long they\u2019ve been in business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1435\" height=\"1040\" class=\"wp-image-170341\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14-1.jpg\" alt=\"Parris Law Firm's home page design\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14-1.jpg 1435w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14-1-586x425.jpg 586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14-1-768x557.jpg 768w\" sizes=\"auto, (max-width: 1435px) 100vw, 1435px\"><\/figure>\n\n\n\n<p>It\u2019s clear the same level of attention has not been given to designing each of these pages. Since people will generally land on a location page directly after making a Google search, the above-the-fold area must be designed to keep people\u2019s attention on the page and encourage them to convert.&nbsp;<\/p>\n\n\n\n<p>To improve the conversion potential of your location pages, consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Highlighting your unique selling points.<\/strong> Use content and design elements to make your points of difference stand&nbsp;out.<\/li>\n\n\n\n<li><strong>Showcasing aggregated reviews.<\/strong> You can embed these from third-party platforms like Google Business, FaceBook, or&nbsp;Yelp.<\/li>\n\n\n\n<li><strong>Meeting the searcher\u2019s intent.<\/strong> If users intend to continue the journey offline, address that and make it easy for them to do&nbsp;so.<\/li>\n\n\n\n<li><strong>Showing you\u2019re <\/strong><strong><em>actually<\/em><\/strong><strong> based in an area.<\/strong> When searching locally, many people choose businesses near&nbsp;them.&nbsp;<\/li>\n\n\n\n<li><strong>Having clear calls to action.<\/strong> Make buttons clear and support them with well-written conversion copy.<\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t only focus on SEO here. <a href=\"https:\/\/ahrefs.com\/blog\/seo-copywriting\/\">Write to convert users.<\/a><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Showcase your local presence with maps and images\" data-section=\"maps-and-images\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Maps and original photography<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>\u201cShow, don\u2019t tell\u201d is powerful advice that also works wonders for location pages. It\u2019s easy to <em>say<\/em> you\u2019re in an area, but consumers are becoming increasingly distrustful of dishonest or manipulative marketing tactics.<\/p>\n\n\n\n<p>Here are some elements to consider adding to your page design to showcase your local presence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Add a&nbsp;map<\/h3>\n\n\n\n<p>Add a map with a pin showcasing your location if you have an office or bricks-and-mortar shopfront.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1369\" height=\"688\" class=\"wp-image-170342\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14-2.jpg\" alt=\"Example of a location page that includes a Google map with a pin for Eisner Amper's office.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14-2.jpg 1369w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14-2-680x342.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14-2-768x386.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14-2-400x200.jpg 400w\" sizes=\"auto, (max-width: 1369px) 100vw, 1369px\"><\/figure>\n\n\n\n<p>If you operate in a particular area but don\u2019t have a bricks-and-mortar location, add a map highlighting your service area instead:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"652\" class=\"wp-image-170344\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14-3.jpg\" alt=\"Example of Plain Pallet's local landing page including a map with their entire service area highlighted.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14-3.jpg 1272w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14-3-680x349.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14-3-768x394.jpg 768w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\"><\/figure>\n\n\n\n<p>If you operate a bit like a school, where you may have physical premises in one area but also connect to nearby locations (like school catchment areas), you can add a map with driving directions to your&nbsp;site.&nbsp;<\/p>\n\n\n\n<p>Or you can showcase how your premises are \u201conly X minutes from Y area,\u201d along with the best ways to reach your location.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Add images of your premises<\/h3>\n\n\n\n<p>Real photos are much more persuasive than stock images. For example, this image&nbsp;contains an image of the truck in the act of delivering a towing service. It also includes a branded logo, and contact information, and is an actual representation of the service the company delivers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"447\" class=\"wp-image-170345\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14.png\" alt=\"Example of Sheen Panel Services custom image displaying their towing service.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14.png 597w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-14-568x425.png 568w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\"><\/figure>\n\n\n\n<p>Compare it to this stock image from another towing company. It doesn\u2019t add value to the page or experience and will likely be ignored by most people. It also doesn\u2019t support the content or service mentioned.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1228\" height=\"582\" class=\"wp-image-170346\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15.jpg\" alt=\" Example of a towing company using stock imagery.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15.jpg 1228w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-680x322.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-768x364.jpg 768w\" sizes=\"auto, (max-width: 1228px) 100vw, 1228px\"><\/figure>\n\n\n\n<p>Using Sheen as an example, here are additional image ideas you can add to your location pages to bolster your local credibility and earn more trust online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">External shots of the location, ideally with your logo visible in the&nbsp;frame<\/h3>\n\n\n\n<p>These types of photos are great for shopfronts or businesses that require customers to travel to their location. It is ideal to include the entire exterior of your premises with your logo clearly visible, like in this example:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" class=\"wp-image-170347\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-1.jpg\" alt=\"Exterior photo of a Sheen Panel Services garage in Melbourne.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-1.jpg 600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-1-567x425.jpg 567w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Internal photographs of the reception area<\/h3>\n\n\n\n<p>Some images showing your reception area and friendly staff can create a warm feeling before a potential customer sets foot into your location. It is ideal to showcase your logo and smiling, uniformed staff like in this&nbsp;image:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" class=\"wp-image-170348\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-2.jpg\" alt=\"mage of Sheen Panel Services reception area with smiling, friendly receptionist.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-2.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-2-638x425.jpg 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-2-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Photos of each team member who works at the location<\/h3>\n\n\n\n<p>Adding images of your staff at each location creates a sense of familiarity and continuity between online and offline experiences. You can include such images in a couple of different ways.<\/p>\n\n\n\n<p>For a business like Sheen Panel Service, you can take images of your team in the area where services are delivered, like in this&nbsp;image:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" class=\"wp-image-170349\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-3.jpg\" alt=\"The Sheen Panel Services team is wearing uniforms and is in the garage where they repair damaged vehicles.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-3.jpg 1080w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-3-638x425.jpg 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-3-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"><\/figure>\n\n\n\n<p>Alternatively, professional service firms or businesses that have a mix of on-the-ground and virtual staff attending to different offices may benefit from headshots like&nbsp;these:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1511\" height=\"543\" class=\"wp-image-170350\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-4.jpg\" alt=\"Example of professional headshots from Liston Newton Advisory.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-4.jpg 1511w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-4-680x244.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-4-768x276.jpg 768w\" sizes=\"auto, (max-width: 1511px) 100vw, 1511px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Close-ups and detailed shots related to the service<\/h3>\n\n\n\n<p>Close-ups and detailed shots of your team completing different services are incredibly useful. They allow you to fill in image gaps next to content about specific services. They also allow you to show <em>exactly<\/em> how you deliver a service instead of trying to find mediocre stock images that only kind of seem accurate.<\/p>\n\n\n\n<p>Make sure uniformed staff are in the shot and that you also include your branding in the frame, even in the background, like in this image from Sheen\u2019s website:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" class=\"wp-image-170351\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-5.jpg\" alt=\"Example image of a Sheen Pane Services team member repairing a vehicle door.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-5.jpg 800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-5-638x425.jpg 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-5-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Add videos or virtual 360\u00b0&nbsp;tours<\/h3>\n\n\n\n<p>Videos and virtual 360\u00b0 tours enable your website visitors to see and feel more than static images do. For example, this video showcases a variety of window cleaning services in action:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" class=\"wp-image-170336\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bax-clean-example-services-video.gif\" alt=\"Gif of Bax Clean's video showcasing how they deliver window cleaning services.\"><\/figure>\n\n\n\n<p>(<a href=\"https:\/\/assets-global.website-files.com\/5df30f05d6a5f95b90c6aee1\/64c0dcb52e7f5a3fc4cfdd67_WINDOW%20CLEANING_V2-transcode.mp4\">Watch the full video here<\/a>.)&nbsp;<\/p>\n\n\n\n<p>In a matter of seconds, visitors can see things like the team\u2019s attention to detail, their ability to clean windows on multi-story buildings, and that they are also able to clean skylights and windows on a&nbsp;roof.&nbsp;<\/p>\n\n\n\n<p>A virtual tour may be another alternative worth exploring if it makes sense for your business.&nbsp;Here\u2019s an <a href=\"https:\/\/matterport.com\/solutions\/property-marketing\">example from Matterport<\/a>, a property marketing company that creates virtual tours allowing their clients to showcase different types of display homes and properties online.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Links to or mentions of services available in the area\" data-section=\"links-and-mentions\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Links to or mentions of services available in the&nbsp;area<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Adding internal links or mentions to the services you offer in each area allows you to do a few things:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You can improve the local optimization for these services by targeting \u201cservice + location\u201d keywords people are searching for.<\/li>\n\n\n\n<li>You can give your visitors a sense of exactly what\u2019s on offer at each location.<\/li>\n\n\n\n<li>You can add custom information, discounts, or offers available to the local market and prioritize what they care most&nbsp;about.<\/li>\n<\/ol>\n\n\n\n<p>In terms of design, you can have an <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal link<\/a> component taking the visitor to dedicated service pages for the location:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"570\" class=\"wp-image-170352\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-6.jpg\" alt=\"Internal linking component on a location landing page.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-6.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-6-573x425.jpg 573w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\"><\/figure>\n\n\n\n<p>Or, you can have more content about each service on the page, allowing you to rank the location page for all available services in the&nbsp;area:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1126\" height=\"672\" class=\"wp-image-170353\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-7.jpg\" alt=\"Example of service information added to a local page to improve SEO rankings.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-7.jpg 1126w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-7-680x406.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/image-15-7-768x458.jpg 768w\" sizes=\"auto, (max-width: 1126px) 100vw, 1126px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Social proof, reviews, and accreditations\" data-section=\"social-proof\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Social proof, reviews, and accreditations<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Demonstrating your credibility is becoming increasingly important online. One way of determining credibility is through experience, expertise, authoritativeness, and trustworthiness (<a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">EEAT<\/a>) signals.&nbsp;<\/p>\n\n\n\n<p>These signals are also <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t\">becoming more important for SEO<\/a> as Google continues to focus on prioritizing trustworthy content.<\/p>\n\n\n\n<p>EEAT and credibility elements to consider adding to your location pages include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aggregated ratings from third-party platforms<\/strong>, like Google Reviews, FaceBook, or&nbsp;Yelp.<\/li>\n\n\n\n<li><strong>Accreditations and certifications for your industry<\/strong>, like FIFA accreditations for football stadium turf.&nbsp;<\/li>\n\n\n\n<li><strong>Government-issued ratings or licenses<\/strong>, like ISO certifications or industry-specific licenses.<\/li>\n\n\n\n<li><strong>Location information<\/strong> such as address, contact details, and opening hours.<\/li>\n\n\n\n<li><strong>Details about the local staff members<\/strong> to showcase their industry experience and expertise.<\/li>\n\n\n\n<li><strong>Links to your business and social profiles<\/strong> like Google Business, FaceBook, X, or LinkedIn.<\/li>\n\n\n\n<li><strong>Before and after photos<\/strong>, results, case studies, and local client success stories.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Google\u2019s continuing emphasis on surfacing credible, trustworthy brands challenges us to rethink location pages that will continue to rank. It\u2019s about transforming our location page strategies from mass-produced doorway pages to credibility powerhouses offering useful localized information.&nbsp;<\/p>\n\n\n\n<p>This shift meets Google\u2019s criteria and creates a more engaging and trustworthy space for our users, especially as businesses begin showing (rather than telling) exactly how they can best serve a local community.<\/p>\n\n\n\n<p>If you\u2019ve got any questions or location page insights to share, reach out on <a href=\"https:\/\/www.linkedin.com\/in\/despina-gavoyannis\/\">LinkedIn<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may have heard that Google doesn\u2019t like to rank such pages, which isn\u2019t necessarily true. What Google doesn\u2019t like&nbsp;is: So, let\u2019s unpack the anatomy of a location page strategy that not only ranks and converts but also enhances your<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":195,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[197],"tags":[],"coauthors":[458],"class_list":["post-170332","post","type-post","status-publish","format-standard","hentry","category-local-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Location Landing Pages: 6 Crucial Elements Of Local Visibility<\/title>\n<meta name=\"description\" content=\"Follow our blueprint for location landing pages that rank and convert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/location-pages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Location Landing Pages: 6 Crucial Elements Of Local Visibility\" \/>\n<meta property=\"og:description\" content=\"Follow our blueprint for location landing pages that rank and convert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/location-pages\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-22T15:57:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-17T15:52:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/1-location-pages.png\" \/>\n<meta name=\"author\" content=\"Despina Gavoyannis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ahrefs\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/location-pages\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/location-pages\\\/\"},\"author\":{\"name\":\"Despina Gavoyannis\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/143d08bacfea1ed0736d76ad138ce704\"},\"headline\":\"Location Landing Pages: 6 Crucial Elements Of Local 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