{"id":169543,"date":"2023-11-30T12:08:10","date_gmt":"2023-11-30T17:08:10","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=169543"},"modified":"2025-03-03T05:33:18","modified_gmt":"2025-03-03T10:33:18","slug":"keyword-mapping","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/keyword-mapping\/","title":{"rendered":"Keyword Mapping for SEO: How To Do It + Free Template"},"content":{"rendered":"\n<div class=\"intro-txt\">Keyword mapping is the process of grouping keywords into topics and assigning them to&nbsp;pages.<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1784\" height=\"816\" class=\"wp-image-169570\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-mapping-process.png\" alt=\"Keyword mapping process\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-mapping-process.png 1784w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-mapping-process-680x311.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-mapping-process-768x351.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-mapping-process-1536x703.png 1536w\" sizes=\"auto, (max-width: 1784px) 100vw, 1784px\">\n<figcaption class=\"wp-element-caption\">Keyword mapping process<\/figcaption>\n<\/figure>\n\n\n\n<p>The benefit of having a keyword map is that it tells&nbsp;you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What new pages to create<\/li>\n\n\n\n<li>What they should talk&nbsp;about<\/li>\n\n\n\n<li>How to optimize existing pages<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s look at how to create one. Download the <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1LoTJ_AF1ZEiBinXtxYVMRRnM0Cl58lqiGjHzTQQC9FU\/copy\">keyword mapping template<\/a> to follow along.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Find keywords\" data-section=\"find-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169543-_8ztyr1cfqee9\"><\/a>1. Find keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you have a list of keywords for mapping, skip this step. Otherwise, you need to find some before you can fill in <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1LoTJ_AF1ZEiBinXtxYVMRRnM0Cl58lqiGjHzTQQC9FU\/copy\">the template<\/a>. To do this, head over to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and enter a few broad terms that define your industry.<\/p>\n\n\n\n<p>For example, if you sell coffee equipment online, you might&nbsp;enter:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>coffee<\/li>\n\n\n\n<li>espresso<\/li>\n\n\n\n<li>cappuccino<\/li>\n\n\n\n<li>french press<\/li>\n\n\n\n<li>percolator<\/li>\n<\/ul>\n\n\n\n<p>From there, head to the <strong>Matching Terms<\/strong> report. This shows you all the keywords in our database containing one or more of your seeds. In this case, over four million keywords:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1098\" height=\"1072\" class=\"wp-image-169545\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-2.png\" alt=\"Finding keywords in Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-2.png 1098w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-2-435x425.png 435w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-2-768x750.png 768w\" sizes=\"auto, (max-width: 1098px) 100vw, 1098px\"><\/figure>\n\n\n\n<p>You can then narrow this report further using filters.<\/p>\n\n\n\n<p>For example, if you want low-competition keywords, try filtering for keywords with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Low KD scores.<\/strong> The top-ranking pages for these have few or no backlinks, so you shouldn\u2019t need many to rank either.<\/li>\n\n\n\n<li><strong>Low DR sites in the top 5<\/strong>. If these are ranking, you don\u2019t need to be a big brand to&nbsp;rank.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1262\" height=\"870\" class=\"wp-image-169546\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-3.png\" alt=\"Filtering keywords in Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-3.png 1262w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-3-616x425.png 616w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-3-768x529.png 768w\" sizes=\"auto, (max-width: 1262px) 100vw, 1262px\"><\/figure>\n\n\n\n<p>Check out the resources below for more ways to find keyword ideas.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/advanced-keyword-research\/\">Advanced Keyword Research: 5 Tips for Finding Untapped Keywords<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/low-competition-keywords\/\">How to Find Low-Competition Keywords for&nbsp;SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/affiliate-keyword-research\/\">How to Do Keyword Research for Affiliate Sites<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Group your keywords into topics\" data-section=\"group-your-keywords-into-topics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169543-_aqfcxpogbr7q\"><\/a>2. Group your keywords into topics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Many of your keyword ideas will fall under the same broader topic. If that\u2019s the case, you can map them to the same URL and target them all on one&nbsp;page.<\/p>\n\n\n\n<p>For example, take a look at these keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>best coffee for cold&nbsp;brew<\/li>\n\n\n\n<li>best coffee beans for cold&nbsp;brew<\/li>\n\n\n\n<li>best cold brew coffee beans<\/li>\n\n\n\n<li>cold brew coffee beans<\/li>\n<\/ul>\n\n\n\n<p>They all have the same or similar intent, so creating separate pages for them would be a waste of&nbsp;time.<\/p>\n\n\n\n<p>But the question is, how do you group a big list of keywords into topics without losing your&nbsp;mind?<\/p>\n\n\n\n<p>This is where <a href=\"https:\/\/ahrefs.com\/blog\/keyword-clustering\/\">keyword clustering<\/a> comes&nbsp;in.<\/p>\n\n\n\n<p>Keyword clustering is the process of grouping keywords with the same or similar intent. You do this by looking at the similarity of search results between keywords. If they\u2019re similar, you can infer they have the same or similar intent and should be mapped to the same&nbsp;page.<\/p>\n\n\n\n<p>In Ahrefs, you can cluster keywords instantly. Just click the \u201cClusters by Parent Topic\u201d tab.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1442\" height=\"852\" class=\"wp-image-169547\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-4.png\" alt=\"How to cluster keywords in Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-4.png 1442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-4-680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-4-768x454.png 768w\" sizes=\"auto, (max-width: 1442px) 100vw, 1442px\"><\/figure>\n\n\n\n<p>For example, the \u201cbest coffee for cold brew\u201d cluster has 43 keywords matching my filters\u2014all of which clearly have the same or similar intent.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"976\" height=\"1064\" class=\"wp-image-169548\" style=\"aspect-ratio: 0.9172932330827067; width: 565px; height: auto;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-5.png\" alt=\"Example keyword cluster\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-5.png 976w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-5-390x425.png 390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-5-768x837.png 768w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Map topics to pages\" data-section=\"map-topics-to pages\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169543-_energx9q4t63\"><\/a>3. Map topics to&nbsp;pages<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Once you\u2019ve found a topic you want to cover, record it in your keyword map template alongside its Keyword Difficulty (KD) and Traffic Potential (TP) score. You can find these by looking at the Parent Topic\u2019s metrics in Keywords Explorer.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1516\" height=\"204\" class=\"wp-image-169549\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-6.png\" alt=\"Metrics for the &quot;best coffee for cold brew&quot; cluster\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-6.png 1516w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-6-680x92.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-6-768x103.png 768w\" sizes=\"auto, (max-width: 1516px) 100vw, 1516px\"><\/figure>\n\n\n\n<p>If you already have a page about the topic, add its URL to the \u201cURL\u201d column. If not, leave the column blank.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1434\" height=\"246\" class=\"wp-image-169550\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-7.png\" alt=\"Keyword mapping template\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-7.png 1434w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-7-680x117.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-7-768x132.png 768w\" sizes=\"auto, (max-width: 1434px) 100vw, 1434px\"><\/figure>\n\n\n\n<p>If you\u2019re unsure which topics make the most sense, choose ones with traffic and business potential.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1170\" class=\"wp-image-169571\" style=\"aspect-ratio: 1.3675213675213675; width: 840px; height: auto;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/how-to-find-best-topics.png\" alt=\"How to find the best topics to cover\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/how-to-find-best-topics.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/how-to-find-best-topics-581x425.png 581w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/how-to-find-best-topics-768x562.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/how-to-find-best-topics-1536x1123.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\">\n<figcaption class=\"wp-element-caption\">How to find the best topics to&nbsp;cover<\/figcaption>\n<\/figure>\n\n\n\n<p>A topic has traffic potential if the top-ranking page gets traffic. You can check this by looking at the Traffic Potential (TP) metric for the Parent Topic in Keywords Explorer. This is the estimated traffic to the current top-ranking page.<\/p>\n\n\n\n<p>For example, the TP for \u201cbest coffee maker\u201d is&nbsp;28K:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1342\" height=\"196\" class=\"wp-image-169552\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-9.png\" alt=\"Traffic Potential (TP) for the &quot;best coffee maker&quot; topic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-9.png 1342w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-9-680x99.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-9-768x112.png 768w\" sizes=\"auto, (max-width: 1342px) 100vw, 1342px\"><\/figure>\n\n\n\n<p>A topic has business potential if the traffic is likely to be lucrative for your business.<\/p>\n\n\n\n<p>This is subjective. It depends on what searchers are looking for and what your business does.<\/p>\n\n\n\n<p>For example, people searching for \u201cbest coffee maker\u201d are looking for recommendations. You can tell because this is what\u2019s already ranking.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1404\" height=\"1160\" class=\"wp-image-169553\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-10.jpg\" alt=\"Google search results for &quot;best coffee maker&quot; \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-10.jpg 1404w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-10-514x425.jpg 514w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-10-768x635.jpg 768w\" sizes=\"auto, (max-width: 1404px) 100vw, 1404px\"><\/figure>\n\n\n\n<p>If you have a coffee affiliate site, this is a high business potential topic because you can earn commissions on recommendations. If you roast and sell your own coffee online, the business potential would be lower as it would be hard to \u201csell\u201d your product in the content.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Not sure if you have a page about a&nbsp;topic?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Run this Google search for each topic it makes sense for you to cover: <code>site:yourwebsite.com [parent topic]<\/code>. If you already have a page about the topic, you should see it in the results.<\/p>\n\n\n\n<p>For example, this site already has a page about the <em>best coffee for cold brew<\/em>\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1476\" height=\"574\" class=\"wp-image-169554\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-11.png\" alt=\"Page about the best coffee beans for cold brew\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-11.png 1476w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-11-680x264.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-11-768x299.png 768w\" sizes=\"auto, (max-width: 1476px) 100vw, 1476px\">\n<figcaption class=\"wp-element-caption\">This page is clearly about the&nbsp;topic.&nbsp;<\/figcaption>\n<\/figure>\n\n\n\n<p>\u2026 but doesn\u2019t have one about the <em>best coffee grinders <\/em>(all the results are more&nbsp;niche):<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1472\" height=\"1196\" class=\"wp-image-169555\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-12.jpg\" alt=\"No pages specifically about the best overall coffee grinders\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-12.jpg 1472w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-12-523x425.jpg 523w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-12-768x624.jpg 768w\" sizes=\"auto, (max-width: 1472px) 100vw, 1472px\">\n<figcaption class=\"wp-element-caption\">None of these pages are about the best overall coffee grinders.<\/figcaption>\n<\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Pick secondary keywords for each topic\" data-section=\"pick-secondary-keywords-for-each topic\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169543-_ryh79w5nzrgf\"><\/a>4. Pick secondary keywords for each&nbsp;topic<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Secondary keywords are subtopics within a cluster that help you understand search intent and wouldn\u2019t be worth targeting on standalone pages.<\/p>\n\n\n\n<p>For example, here\u2019s one that stood out to me in the \u201cbest coffee grinder\u201d cluster:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"1400\" class=\"wp-image-169556\" style=\"aspect-ratio: 0.6757142857142857; width: 503px; height: auto;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-13.png\" alt=\"Example of a potential secondary keyword\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-13.png 946w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-13-287x425.png 287w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-13-768x1137.png 768w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\"><\/figure>\n\n\n\n<p>This keyword (\u201cbest value coffee grinder\u201d) tells us that searchers aren\u2019t looking for expensive recommendations. They just want a decent grinder for a decent price.<\/p>\n\n\n\n<p>It also gets very little search volume, so it likely wouldn\u2019t be worth targeting on its own&nbsp;page.<\/p>\n\n\n\n<p>Let\u2019s add it as a secondary keyword to our keyword map.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1544\" height=\"202\" class=\"wp-image-169557\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-14.png\" alt=\"Adding secondary keyword to the keyword mapping template\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-14.png 1544w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-14-680x89.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-14-768x100.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-14-1536x201.png 1536w\" sizes=\"auto, (max-width: 1544px) 100vw, 1544px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Not sure whether a secondary keyword makes&nbsp;sense?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Follow this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1880\" height=\"1610\" class=\"wp-image-169572\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/how-to-find-secondary-keywords.jpg\" alt=\"How to find good secondary keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/how-to-find-secondary-keywords.jpg 1880w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/how-to-find-secondary-keywords-496x425.jpg 496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/how-to-find-secondary-keywords-768x658.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/how-to-find-secondary-keywords-1536x1315.jpg 1536w\" sizes=\"auto, (max-width: 1880px) 100vw, 1880px\">\n<figcaption class=\"wp-element-caption\">How to find good secondary keywords<\/figcaption>\n<\/figure>\n\n\n\n<p>For example, both of these keywords (\u201cbest coffee grinder under 200,\u201d \u201cbest burr grinder\u201d) fall under the \u201cbest coffee grinder\u201d cluster.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"384\" class=\"wp-image-169559\" style=\"aspect-ratio: 1.953125; width: 469px; height: auto;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-16.png\" alt=\"Potential secondary keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-16.png 750w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-16-680x348.png 680w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\"><\/figure>\n\n\n\n<p>If we look at the search results for \u201cbest coffee grinders under 200,\u201d some are specifically about this topic (not the best grinders in general). But, as neither of them get much traffic, it\u2019s probably better to target them as secondary keywords than to create standalone pages about&nbsp;them.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1846\" height=\"672\" class=\"wp-image-169560\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-17.png\" alt=\"Pages about the best coffee grinders under $200 get virtually no traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-17.png 1846w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-17-680x248.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-17-768x280.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-17-1536x559.png 1536w\" sizes=\"auto, (max-width: 1846px) 100vw, 1846px\"><\/figure>\n\n\n\n<p>It\u2019s a slightly different story for \u201cbest burr grinder.\u201d<\/p>\n\n\n\n<p>Like the previous keyword, there is a result specifically about the best burr grinders. But, in this case, it gets lots of traffic. As a result, it probably makes more sense to cover it on its own page rather than use it as a secondary keyword.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1784\" height=\"1178\" class=\"wp-image-169561\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-18.png\" alt=\"Pages about the best burr coffee grinders get lots of traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-18.png 1784w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-18-644x425.png 644w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-18-768x507.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-18-1536x1014.png 1536w\" sizes=\"auto, (max-width: 1784px) 100vw, 1784px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Set an action for each topic\" data-section=\"set-an-action-for-each topic\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169543-_frdwoowhvljv\"><\/a>5. Set an action for each&nbsp;topic<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Creating a keyword map is pointless unless you take action on&nbsp;it.<\/p>\n\n\n\n<p>Here\u2019s how to choose the right one for each topic in the template:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>If you don\u2019t already have a page about the topic, choose <strong>Create.<\/strong><\/li>\n\n\n\n<li>If you have an existing page about the topic that could rank higher or cover the topic better, choose <strong>Optimize<\/strong>.<\/li>\n\n\n\n<li>If you have a page about the topic that ranks and covers the topic well, choose <strong>No action<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1330\" height=\"572\" class=\"wp-image-169562\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-19.png\" alt=\"Choosing an action in the keyword mapping template\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-19.png 1330w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-19-680x292.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-19-768x330.png 768w\" sizes=\"auto, (max-width: 1330px) 100vw, 1330px\"><\/figure>\n\n\n\n<p>If you\u2019re not sure whether an existing page covers a topic well, plug the primary and secondary keywords into Keywords Explorer and use the <strong>Target <\/strong>filter to see where your page currently ranks. If any are outside the top five, it could probably use some optimization for that subtopic.<\/p>\n\n\n\n<p>For example, this page about the <em>best coffee for cold brew<\/em> ranks in the top five for all its primary and secondary keywords besides one:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"914\" class=\"wp-image-169563\" style=\"aspect-ratio: 1.0984682713347922; width: 576px; height: auto;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-20.png\" alt=\"Keyword rankings for secondary keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-20.png 1004w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-20-467x425.png 467w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-20-768x699.png 768w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\"><\/figure>\n\n\n\n<p>Having checked out the top picks on the page using <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">Ahrefs SEO toolbar<\/a>, I noticed that it doesn\u2019t list many ground coffees. Most are whole&nbsp;bean.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1412\" height=\"1218\" class=\"wp-image-169564\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-21.jpg\" alt=\"Subheadings for the top-ranking page, from Ahrefs SEO Toolbar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-21.jpg 1412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-21-493x425.jpg 493w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-21-768x662.jpg 768w\" sizes=\"auto, (max-width: 1412px) 100vw, 1412px\"><\/figure>\n\n\n\n<p>So, it might be worth adding some other ground options here.<\/p>\n\n\n\n<p>This is what the current top-ranking page&nbsp;does:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"588\" class=\"wp-image-169565\" style=\"aspect-ratio: 1.7312925170068028; width: 512px; height: auto;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-22.png\" alt=\"Excerpt from the top-ranking page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-22.png 1018w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-22-680x393.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-22-768x444.png 768w\" sizes=\"auto, (max-width: 1018px) 100vw, 1018px\"><\/figure>\n\n\n\n<p>If your page already covers the subtopic well but could still rank higher, try adding more <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a> with relevant <a href=\"https:\/\/ahrefs.com\/blog\/anchor-text\/\">anchor text<\/a>.<\/p>\n\n\n\n<p>To find internal linking opportunities, use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Select your project<\/li>\n\n\n\n<li>Go to the <strong>Internal link opportunities<\/strong> report<\/li>\n\n\n\n<li>Paste your URL into the search and select \u201cTarget page\u201d from the dropdown<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"719\" class=\"wp-image-169566\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-23.jpg\" alt=\"Finding internal link opportunities in Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-23.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-23-680x239.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-23-768x270.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-23-1536x539.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Look through the recommendations and add internal links where it makes sense. Pay particular attention to those with terms from your secondary keywords (e.g., \u201cgrounds\u201d) in the \u201cKeyword context\u201d column.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">Internal Links for SEO: An Actionable Guide<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Assign each topic\" data-section=\"assign-each topic\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169543-_9dtf5t3ryo2f\"><\/a>6. Assign each&nbsp;topic<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you\u2019re working with a team or freelancers, you can assign them the task to create or optimize a page from Google Sheets. Just type @ and then their name in the assignee column.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1204\" class=\"wp-image-169567\" style=\"aspect-ratio: 1.7009966777408638; width: 493px; height: auto;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-24.jpg\" alt=\"Assigning topics in the keyword mapping template\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-24.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-24-680x400.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-24-768x452.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-24-1536x903.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>They should receive an email notification about the&nbsp;task.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169543-_gtqbuytj52hh\"><\/a>Next steps<\/h2>\n\n\n\n<p>If taking action on your keyword map pays off, you should hopefully see organic traffic start to rise for the pages you create and optimize. You can track this using the <a href=\"https:\/\/ahrefs.com\/portfolios\">Portfolios<\/a> feature in Ahrefs. As the name suggests, it lets you track search performance for a portfolio of&nbsp;URLs.<\/p>\n\n\n\n<p>You can create a portfolio from the Dashboard like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"442\" height=\"476\" class=\"wp-image-169568\" style=\"aspect-ratio: 0.9285714285714286; width: 284px; height: auto;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-25.png\" alt=\"Creating a portfolio in Ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-25.png 442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-25-395x425.png 395w\" sizes=\"auto, (max-width: 442px) 100vw, 442px\"><\/figure>\n\n\n\n<p>Once added, you\u2019ll be able to see if traffic to the portfolio is rising, flatlining, or decreasing from the dashboard:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1738\" height=\"624\" class=\"wp-image-169569\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-26.png\" alt=\"Portfolio performance in Ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-26.png 1738w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-26-680x244.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-26-768x276.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169543-26-1536x551.png 1536w\" sizes=\"auto, (max-width: 1738px) 100vw, 1738px\"><\/figure>\n\n\n\n<p>Got questions? <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\">Ping me on <s>Twitter<\/s> X<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The benefit of having a keyword map is that it tells&nbsp;you: Let\u2019s look at how to create one. Download the keyword mapping template to follow along. If you have a list of keywords for mapping, skip this step. Otherwise, you<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[328],"tags":[],"coauthors":[336],"class_list":["post-169543","post","type-post","status-publish","format-standard","hentry","category-keyword-research","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keyword Mapping for SEO: How To Do It + Free Template<\/title>\n<meta name=\"description\" content=\"Learn how to group and map keywords to pages. 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