{"id":169443,"date":"2023-11-28T15:34:11","date_gmt":"2023-11-28T20:34:11","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=169443"},"modified":"2025-12-18T09:05:03","modified_gmt":"2025-12-18T14:05:03","slug":"high-quality-backlinks","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/high-quality-backlinks\/","title":{"rendered":"4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]"},"content":{"rendered":"\n<div class=\"intro-txt\">Many popular link building tactics produce low-quality links that don\u2019t <a href=\"https:\/\/ahrefs.com\/blog\/how-to-improve-seo\/\">improve SEO performance<\/a>.<\/div>\n\n\n\n<p>Even if these techniques make an impact, it\u2019s often for a short time, and Google can easily devalue them down the&nbsp;line.<\/p>\n\n\n\n<p>Here are four tactics for building high-quality links that help you stay ahead of your competition, expose your brand to new audiences, and are less likely to be devalued in future algorithm updates.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Digital PR\" data-section=\"digital-pr\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169443-_wdjq8mw5we22\"><\/a>1. Digital PR<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/digital-pr\/\">Digital PR<\/a> is the process of creating content that appeals to journalists and promoting it to&nbsp;them.<\/p>\n\n\n\n<p>If they like the content, they\u2019ll write a feature about it or include it in a piece they\u2019re writing. This can land you many high-quality backlinks from big sites and news publications <em>for free<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-169443-_5d7gf6rpalat\"><\/a>Examples<\/h3>\n\n\n\n<p>In the months following ChatGPT\u2019s release, Fery Kaszoni and his team at <a href=\"https:\/\/search-intelligence.co.uk\/\">Search Intelligence<\/a> compiled statistics about Open AI\u2019s popularity since launching ChatGPT and compared it to other popular platforms like Instagram and TikTok.<\/p>\n\n\n\n<p>The result? 60+ free link placements, including mentions on Yahoo News (DR 92), The Wrap (DR 84), and Time magazine (DR&nbsp;92).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1262\" height=\"1320\" class=\"wp-image-169444\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-1.png\" alt=\"A few examples of backlinks earned by a piece of content about Open AI\u2019s popularity since launching ChatGPT\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-1.png 1262w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-1-406x425.png 406w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-1-768x803.png 768w\" sizes=\"auto, (max-width: 1262px) 100vw, 1262px\"><\/figure>\n\n\n\n<p>In another campaign, Fery and his team calculated how much money beloved video characters would earn in real life. This campaign earned 20+ free links including a DR89 link from British newspaper, The Daily Express.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"1022\" class=\"wp-image-169445\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-2.png\" alt=\"Example of a high-DR like from Daily Express\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-2.png 1424w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-2-592x425.png 592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-2-768x551.png 768w\" sizes=\"auto, (max-width: 1424px) 100vw, 1424px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-169443-_cbfqgddy61mi\"><\/a>How to do&nbsp;it<\/h3>\n\n\n\n<p>Successful Digital PR requires some creativity, but this is the process in a nutshell:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Find a trending topic<\/li>\n\n\n\n<li>Create relevant newsworthy content around that&nbsp;topic<\/li>\n\n\n\n<li>Tell journalists about&nbsp;it<\/li>\n<\/ol>\n\n\n\n<p>For example, AI has been a major topic of conversation in all industries since it launched. Any new data or insights about it would go well in news cycles while it remains a topic of interest.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Not sure what\u2019s trending? Keep an eye on <a href=\"https:\/\/trends.google.com\/trends\/trendingsearches\/daily?geo=US&amp;hl=en-US\">the daily search trends<\/a> in Google Trends.<\/div>\n\n\n\n<p>Once you have a topic, you need to come up with interesting content ideas that are relevant to your business.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"613\" class=\"wp-image-169446\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-3.png\" alt=\"The best topics for digital PR\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-3.png 1007w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-3-680x414.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-3-768x468.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\"><\/figure>\n\n\n\n<p>This is the hard part. It\u2019s really a case of brainstorming ideas until you land on something you <em>think<\/em> could be interesting.<\/p>\n\n\n\n<p>For example, here are a few random content ideas for a company that sells furniture online:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have AI refurnish rooms from popular TV shows in new styles.<\/li>\n\n\n\n<li>Have AI design a new item of furniture, create it, and sell&nbsp;it.<\/li>\n\n\n\n<li>Ask 100 interior designers if they\u2019re worried about AI taking their jobs, share the&nbsp;data.<\/li>\n<\/ul>\n\n\n\n<p>After you find your winning idea, create the content, give it an <a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-headline\/\">attention-grabbing headline<\/a>, and <a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-press-release\/\">write a press release<\/a> about the most interesting insights.<\/p>\n\n\n\n<p>Then, promote your content to journalists. You can try services like <a href=\"https:\/\/roxhillmedia.com\/\">Roxhill<\/a> or <a href=\"https:\/\/muckrack.com\/\">Muck Rack<\/a> to find journalists who might be interested in your content.<\/p>\n\n\n\n<p>You can also use a tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a> to find sites that have recently published content about your topic and reach out to&nbsp;them.<\/p>\n\n\n\n<p>Here\u2019s how to do&nbsp;that:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your topic into Content Explorer<\/li>\n\n\n\n<li>Filter for pages published in the last 90&nbsp;days<\/li>\n\n\n\n<li>Filter for pages on DR70+ websites (big sites that you probably want links&nbsp;from)<\/li>\n<\/ol>\n\n\n\n<p>For example, if we do this for the topic of \u201cchatgpt,\u201d we see thousands of well-known websites that have recently published about ChatGPT including Business Insider, Tech Republic, and&nbsp;Wired.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1480\" class=\"wp-image-169447\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-4.png\" alt=\"Finding websites that recently published about a topic with Content Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-4.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-4-588x425.png 588w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-4-768x555.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-4-1536x1110.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Data Journalism\" data-section=\"data-journalism\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169443-_adqazfgoyr8t\"><\/a>2. Data Journalism<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Data journalism is a way of enhancing or creating newsworthy content by analyzing unique data sets. It can fall under digital PR, though it typically requires more detailed research.<\/p>\n\n\n\n<p>This technique works because reporters love a good statistic they can either quote or write an opinion piece about. Be the source of such data, and you can earn many high-quality links anytime your data becomes relevant to trending news topics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-169443-_29j11v8d537s\"><\/a>Examples<\/h3>\n\n\n\n<p>Data journalism can be quite simple. For example, in another case study from Search Intelligence, Fery\u2019s team used Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> as a data source for a cybersecurity PR campaign.<\/p>\n\n\n\n<p>The study reveals the top UK banks where customers seek help with fraud, allowing journalists to report on which banks are more secure than others.<\/p>\n\n\n\n<p>The data fuelling these insights is keyword search volume. That\u2019s it.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"443\" height=\"366\" class=\"wp-image-169448\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-5.png\" alt=\"Ahrefs' data that fuelled a cybersecurity PR campaign\"><\/figure>\n\n\n\n<p>This method doesn\u2019t take very long, doesn\u2019t need a data scientist and can very easily be replicated in other industries where search popularity can unearth interesting insights.<\/p>\n\n\n\n<p>In another example (and perhaps one of our all time favorites), marketing firm Yard created a <a href=\"https:\/\/weareyard.com\/insights\/worst-celebrity-private-jet-co2-emission-offenders\">data study<\/a> comparing the CO2 emissions of various celebrities and ranking the worst offenders.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"701\" height=\"493\" class=\"wp-image-169449\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-6.png\" alt=\"Data study on the C02 emissions of celebrities\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-6.png 701w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-6-604x425.png 604w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\"><\/figure>\n\n\n\n<p>If you follow celebrity news, there\u2019s no way you missed reports of Taylor Swift\u2019s private jet emissions being among the highest compared to other celebrities.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"480\" class=\"wp-image-169450\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-7.png\" alt=\"Just a few of the thousands of posts about Taylor Swift's jet emissions following a successful data journalism campaign\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-7.png 573w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-7-507x425.png 507w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\"><\/figure>\n\n\n\n<p>Every single one of these news stories originated <em>from<\/em> the data&nbsp;study.<\/p>\n\n\n\n<p>When the study was first released, it went viral and earned links from almost 2,000 referring domains within the first&nbsp;month.<\/p>\n\n\n\n<p>But that\u2019s not&nbsp;all.<\/p>\n\n\n\n<p>This topic trended in news cycles again when rumours spread that Taylor Swift attended a Jets game to bury the original negative publicity about her private jet usage, earning Yard a well-deserved second round of&nbsp;links.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1191\" height=\"580\" class=\"wp-image-169451\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-8.png\" alt=\"Google Trends data for &quot;taylor swift jet&quot; \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-8.png 1191w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-8-680x331.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-8-768x374.png 768w\" sizes=\"auto, (max-width: 1191px) 100vw, 1191px\"><\/figure>\n\n\n\n<p>Today, this post has 1,861 links from 1,155 referring domains, 77% of them are dofollow, and 38.4% are higher than DR&nbsp;60.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"401\" class=\"wp-image-169452\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-9.png\" alt=\"DR distribution of backlinks to the celebrity C02 emissions content piece\"><\/figure>\n\n\n\n<p>Talk about drool-worthy results! That\u2019s high-quality link building done&nbsp;right.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-169443-_ed61yzptshgq\"><\/a>How to do&nbsp;it<\/h3>\n\n\n\n<p>Successful data journalism is similar to digital PR but relies on the intriguing, data-backed insights you can unearth.<\/p>\n\n\n\n<p>In a nutshell, the process looks like&nbsp;this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Find a data-driven content angle that gets links and media attention<\/li>\n\n\n\n<li>Gather data to provide new or updated insights on the&nbsp;topic<\/li>\n\n\n\n<li>Tell journalists about your findings<\/li>\n<\/ol>\n\n\n\n<p>Start by considering \u201cyour money or your life\u201d content angles that everyday folk care about. It\u2019s easy to fall into the trap of thinking too narrow or pitching ideas only a small demographic may understand.<\/p>\n\n\n\n<p>For instance, cybersecurity is not a sexy topic journalists or their readers will likely care about. There\u2019s also not a high degree of literacy about the topic among the general population.<\/p>\n\n\n\n<p>But <em>everyone<\/em> cares about whether their bank is secure and how safe their money&nbsp;is.<\/p>\n\n\n\n<p>This concept needs no explanation and that\u2019s exactly why data that helps answer the question \u201c<em>how safe is your bank?<\/em>\u201d worked exceptionally well as a link building tactic in the example above.<\/p>\n\n\n\n<p>You can also use Content Explorer to gather more ideas&nbsp;like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evergreen yet stale topics that you can update with more recent data<\/li>\n\n\n\n<li>Data you can visualize better or repurpose into a different content format<\/li>\n\n\n\n<li>Trending angles in other industries you can apply to your industry<\/li>\n<\/ul>\n\n\n\n<p>For example, on the topic of ChatGPT, we found Rand Fishkin\u2019s post claiming usage has declined 29% between May and August 2023 and that 30% of its usage is by programmers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1369\" height=\"204\" class=\"wp-image-169453\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-10.png\" alt=\"Finding content ideas in Content Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-10.png 1369w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-10-680x101.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-10-768x114.png 768w\" sizes=\"auto, (max-width: 1369px) 100vw, 1369px\"><\/figure>\n\n\n\n<p>You don\u2019t need original ideas to succeed. If you\u2019ve got the data to back it up, you can easily take the angles of a \u201cusage patterns\u201d or \u201cmost popular audience segments\u201d and apply them to popular tools in your industry.<\/p>\n\n\n\n<p>Some decent data sources you can start with include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search data:<\/strong> Like Ahrefs\u2019 Keywords Explorer for uncovering interesting search patterns.<\/li>\n\n\n\n<li><strong>Historical data:<\/strong> Like Google Trends for highlighting growth or decline patterns over&nbsp;time.<\/li>\n\n\n\n<li><strong>Scientific research:<\/strong> Like on Google Scholar or in specific research journals.<\/li>\n\n\n\n<li><strong>Public niche data:<\/strong> For instance, Yard\u2019s study used the CelebrityJets Twitter page.<\/li>\n\n\n\n<li><strong>Proprietary data:<\/strong> From within your (or your client\u2019s) organization.<\/li>\n<\/ul>\n\n\n\n<p>When you find an interesting insight or pattern worth sharing, write a press release about it and share it with journalists who frequently report on the&nbsp;topic.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Statistics link building\" data-section=\"statistics-link-building\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169443-_x83s5n3q5493\"><\/a>3. Statistics link building<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Statistics pages are curated lists of facts and figures in a particular industry. These pages attract evergreen links for as long as the statistics remain relevant.<\/p>\n\n\n\n<p>It\u2019s one of our favorite link building tactics. Here\u2019s how we\u2019ve used it quite successfully over the&nbsp;years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-169443-_v552qm8smm87\"><\/a>Example<\/h3>\n\n\n\n<p>We first launched a detailed list of <a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\">SEO statistics<\/a> in 2020 and it has been naturally earning high-quality links ever&nbsp;since.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1070\" height=\"650\" class=\"wp-image-169454\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-11.png\" alt=\"Backlinks over time to our SEO statistics page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-11.png 1070w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-11-680x413.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-11-768x467.png 768w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\"><\/figure>\n\n\n\n<p>Currently, the page&nbsp;has:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>5,787 backlinks<\/li>\n\n\n\n<li>2,282 referring domains<\/li>\n\n\n\n<li>82% \u201cdofollow\u201d links<\/li>\n\n\n\n<li>37.7% from DR 60+ websites<\/li>\n<\/ul>\n\n\n\n<p>While we used some outreach techniques in the early days, most of the success has come from the page\u2019s ability to maintain top position rankings for competitive keywords.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"421\" class=\"wp-image-169455\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-12.png\" alt=\"Rankings for our SEO statistics page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-12.png 906w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-12-680x316.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-12-768x357.png 768w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\"><\/figure>\n\n\n\n<p>Do it right, and this tactic remains wildly effective for earning links naturally for many&nbsp;years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-169443-_na13wmvvap2b\"><\/a>How to do&nbsp;it<\/h3>\n\n\n\n<p>Start by entering a few broad topics related to your website into Ahrefs\u2019 Keywords Explorer. For example, we might enter the following for Ahrefs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO<\/li>\n\n\n\n<li>Content marketing<\/li>\n\n\n\n<li>Link building<\/li>\n<\/ul>\n\n\n\n<p>Then navigate to the <strong>Matching Terms<\/strong> report and apply the inclusion filter for things like <em>stats<\/em>, <em>statistics<\/em>, <em>facts<\/em>, or <em>figures<\/em>. Make sure your filter is set to include <em>any<\/em> of these phrases.<\/p>\n\n\n\n<p>Then it\u2019s just a matter of checking out the results to find a relevant topic you want to write&nbsp;about.<\/p>\n\n\n\n<p>We went for \u201cSEO statistics\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"826\" height=\"440\" class=\"wp-image-169456\" style=\"aspect-ratio: 1.8772727272727272; width: 558px; height: auto;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-13.png\" alt=\"Finding statistics keywords in Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-13.png 826w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-13-680x362.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-13-768x409.png 768w\" sizes=\"auto, (max-width: 826px) 100vw, 826px\"><\/figure>\n\n\n\n<p>Once you pick your topic, it\u2019s a just matter of curating linkworthy stats and publishing them on a&nbsp;page.<\/p>\n\n\n\n<p>While you can earn some seed links with early outreach efforts, long term success comes down to keeping your content updated with the latest data. That\u2019s the best way to compound performance year on year, earning many high-quality links with no ongoing outreach needed.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building-case-study\/\">Link Building Case Study: How We Built Backlinks With a \u2018Stats\u2019 Page (And Ranked #1)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Relationship-based link building\" data-section=\"relationship-based-link-building\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169443-_x70y9r3nqm5t\"><\/a>4. Relationship-based link building<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Relationship-based link building prioritizes long-term relationships with journalists, writers, and editors.<\/p>\n\n\n\n<p>It is an effective addition to digital PR campaigns as you can shortcut the time it takes to find the right people to distribute your content.<\/p>\n\n\n\n<p>Better yet, you can be a journalist\u2019s first point of call when they write a story on topics you or your clients are experts in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-169443-_wcafiw1poeca\"><\/a>Example<\/h3>\n\n\n\n<p>Imagine having journalists contact <em>you<\/em> asking to feature your clients in upcoming stories. That\u2019s exactly what growth marketing firm, EngineRoom, has achieved. <br><br>A journalist from Mamamia (DR 78) made a call out on Sourcebottle, the Australian equivalent of <a href=\"https:\/\/ahrefs.com\/blog\/haro-link-building\/\">HARO<\/a>, seeking expert advice on immigration law. EngineRoom\u2019s link building expert, Don Milne, responded and <a href=\"https:\/\/www.mamamia.com.au\/protection-visa-australia\/\">won the story<\/a> along with a high-quality link.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"394\" class=\"wp-image-169457\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-14.png\" alt=\"Example of a backlink built with relationship-based link building\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-14.png 874w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-14-680x307.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-14-768x346.png 768w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\"><\/figure>\n\n\n\n<p>Then, the real magic started.<\/p>\n\n\n\n<p>Instead of ending things there, Don also shared a client list with the journalist in case they ever wanted to collaborate on future stories again.<\/p>\n\n\n\n<p>Sure enough, a few weeks later, the journalist reached out, asking to connect with another client in the drug rehab space to develop a <a href=\"https:\/\/www.mamamia.com.au\/heroin-addiction\/\">story on heroin addiction<\/a>. The client is featured in about 30% of the completed article with detailed quotes from the founder and (of course) a link back to their website.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"373\" class=\"wp-image-169458\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-15.png\" alt=\"Example of a backlink built with relationship-based link building\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-15.png 820w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-15-680x309.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169443-15-768x349.png 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\"><\/figure>\n\n\n\n<p>No pitching. No outreach. Just a genuine partnership and collaboration now earning multiple high-quality links for their clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-169443-_rp1fhurt3rrw\"><\/a>How to do&nbsp;it<\/h3>\n\n\n\n<p>This technique is all about the follow-up after you collaborate on your first story with a journalist.<\/p>\n\n\n\n<p>If getting the first foot in the door is where you\u2019re stuck, you can check out our detailed guide on <a href=\"https:\/\/ahrefs.com\/blog\/relationship-link-building\/\">relationship-based link building<\/a> by Irina Maltseva, the former Head of Marketing at Hunter.<\/p>\n\n\n\n<p>Once you get that first story, make sure you keep the relationship going.<\/p>\n\n\n\n<p>If you have a list of websites or clients you represent, create a professional document with a mini bio about each client. Make sure it\u2019s also easily searchable for writers in a hurry and makes your contact details clear and easy to access.<\/p>\n\n\n\n<p>Then, share it with journalists, writers, and editors you collaborate with so they can refer to it in the future if they need an expert on a specific topic for their content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169443-_qva4yd6lvoii\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>Earning high-quality backlinks can be much easier than many people realize and cheaper too! All the examples shared in this post earned free link placements on high-authority websites and with minimal outreach.<\/p>\n\n\n\n<p>These techniques have more staying power. They are also far less likely to be seen as \u201clink manipulation\u201d or devalued in future Google updates.<\/p>\n\n\n\n<p>And, if you get your content angle just right, they also have the potential to be earning links many months, if not years, down the&nbsp;track!<\/p>\n\n\n\n<p><em>Got questions? Ping me <\/em><a href=\"https:\/\/www.linkedin.com\/in\/despina-gavoyannis\/\"><em>on LinkedIn<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even if these techniques make an impact, it\u2019s often for a short time, and Google can easily devalue them down the&nbsp;line. Here are four tactics for building high-quality links that help you stay ahead of your competition, expose your brand<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":195,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[76],"tags":[],"coauthors":[458],"class_list":["post-169443","post","type-post","status-publish","format-standard","hentry","category-link-building","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]<\/title>\n<meta name=\"description\" content=\"Many backlink techniques are outdated and don\u2019t move the needle. 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