{"id":169406,"date":"2023-11-28T11:22:24","date_gmt":"2023-11-28T16:22:24","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=169406"},"modified":"2023-11-28T11:22:28","modified_gmt":"2023-11-28T16:22:28","slug":"content-marketing-tips","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/content-marketing-tips\/","title":{"rendered":"17 Actionable Content Marketing Tips"},"content":{"rendered":"\n<div class=\"intro-txt\">Struggling with your content marketing?<\/div>\n\n\n\n<p>Don\u2019t worry. Below is a list of 17 tips that\u2019ll improve your content marketing and help you get more visitors, leads, and&nbsp;sales.&nbsp;<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Focus on&nbsp;SEO\" data-section=\"focus-on&nbsp;seo\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169406-_tkggamy4d076\"><\/a>1. Focus on&nbsp;SEO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you rank for topics that people are searching for, you can get consistent search traffic.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to find these topics:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> <\/li>\n\n\n\n<li>Enter a topic relevant to your industry&nbsp;<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1402\" height=\"1202\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-1.jpg\" alt=\"Finding topics with search traffic potential, via Ahrefs' Keywords Explorer\" class=\"wp-image-169407\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-1.jpg 1402w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-1-496x425.jpg 496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-1-768x658.jpg 768w\" sizes=\"auto, (max-width: 1402px) 100vw, 1402px\"><\/figure>\n\n\n\n<p>You\u2019ll see 3+ million potential topics you could target. Look through the list and pick out those that are relevant to your website.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">Keyword Research: The Beginner\u2019s Guide by Ahrefs<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Know your audience\" data-section=\"know-your-audience\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169406-_bwwgji4alb7c\"><\/a>2. Know your audience<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you create content for the wrong people, visitors won\u2019t translate into customers or clients.&nbsp;<\/p>\n\n\n\n<p>For example, if a conversion rate optimization (CRO) agency writes about CRO, they might attract fellow professionals rather than genuine leads. That\u2019s why it\u2019s important to clearly define your audience.&nbsp;<\/p>\n\n\n\n<p>If you already know who you\u2019re targeting, make sure to get it down in writing and share it with your entire team. Otherwise, use the template below to figure it out for your business.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-create-a-buyer-persona\/\">How to Create a Buyer Persona for Your Business<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Swipe competitors\u2019 best topics\" data-section=\"swipe-competitors\u2019-best-topics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169406-_eg9g8t1hwv1v\"><\/a>3. Swipe competitors\u2019 best topics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you know which of your competitors\u2019 articles get the most search traffic, you could replicate their success.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to find their best topics:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> <\/li>\n\n\n\n<li>Enter a competitor\u2019s domain&nbsp;<\/li>\n\n\n\n<li>Go to the <strong>Top pages<\/strong> report&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1181\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-2.jpg\" alt=\"Articles that get the most search traffic on Beardbrand, via Ahrefs' Site Explorer\n\" class=\"wp-image-169408\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-2.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-2-680x402.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-2-768x454.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-2-1536x907.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>You\u2019ll see their top pages by search traffic and the keyword that sends each page the most traffic.&nbsp;<\/p>\n\n\n\n<p>For example, we can see that Beardbrand\u2019s article on beard styles gets an estimated 51K monthly search visits. The keyword sending it the most traffic is \u201cbeard styles.\u201d&nbsp;<\/p>\n\n\n\n<p>If we owned a competing ecommerce store, we could tackle this topic, too.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Prioritize topics with business value\" data-section=\"prioritize-topics-with-business-value\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169406-_uar0zn7gppt2\"><\/a>4. Prioritize topics with business value<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Topics have high \u201cbusiness value\u201d if you can naturally mention your product or service in the content. You should prioritize these as they\u2019re most likely to generate sales or&nbsp;leads.&nbsp;<\/p>\n\n\n\n<p>For example, here\u2019s how we score topics at Ahrefs:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1565\" height=\"1600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-3.png\" alt=\"How to score business potential for topics\n\" class=\"wp-image-169409\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-3.png 1565w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-3-416x425.png 416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-3-768x785.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-3-1502x1536.png 1502w\" sizes=\"auto, (max-width: 1565px) 100vw, 1565px\"><\/figure>\n\n\n\n<p>We try to prioritize topics that score 2 and&nbsp;above.&nbsp;<\/p>\n\n\n\n<p>Pairing business value with search traffic potential keeps us focused on creating content that <em>actually <\/em>drives growth.  <\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Optimize for search intent\" data-section=\"optimize-for-search-intent\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169406-_bqyn2ekhybxg\"><\/a>5. Optimize for search intent<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Search intent is the why behind a search query. If you want to rank high on Google, you\u2019ll need to match&nbsp;it.&nbsp;<\/p>\n\n\n\n<p>Since Google\u2019s goal is to provide users with the most relevant search results, we can look at the search engine results pages (SERPs) to figure out search intent.&nbsp;<\/p>\n\n\n\n<p>For example, if we Google \u201cbest headphones\u201d, here\u2019s what we&nbsp;see:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1414\" height=\"1252\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-4.jpg\" alt=\"Search results for the query, &quot;best headphones&quot;\n\" class=\"wp-image-169410\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-4.jpg 1414w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-4-480x425.jpg 480w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-4-768x680.jpg 768w\" sizes=\"auto, (max-width: 1414px) 100vw, 1414px\"><\/figure>\n\n\n\n<p>From the search results, it\u2019s clear that people are looking for an up-to-date list of the best headphones on the market. If you\u2019re targeting this topic, it\u2019s likely you\u2019ll have to create something similar.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">Search Intent in SEO: What It Is &amp; How to Optimize for&nbsp;It<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Create a content calendar\" data-section=\"create-a-content-calendar\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Create a content calendar<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A content calendar is a system for organizing, managing, and scheduling upcoming content. It keeps track of all publishing efforts and lists information such&nbsp;as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Topic   <\/li>\n\n\n\n<li>Author   <\/li>\n\n\n\n<li>Contributors   <\/li>\n\n\n\n<li>Status   <\/li>\n\n\n\n<li>Due date   <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"797\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-5.png\" alt=\"Ahrefs' content calendar on Basecamp\n\" class=\"wp-image-169411\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-5-680x271.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-5-768x306.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-5-1536x612.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>This keeps everyone aligned and is the reason why we\u2019ve been able to publish at least two blog posts a week for the past few&nbsp;years.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-calendar\/\">How to Create a Content Calendar That Works For You<\/a>  <\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Design shareable images\" data-section=\"design-shareable-images\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169406-_w2t9bf1jydwq\"><\/a>7. Design shareable images<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>People often share images that simplify complex topics. This gets your content in front of more people.&nbsp;<\/p>\n\n\n\n<p>For example, our SEO checklist illustration got 1,000+ likes and 300+ reposts:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Looking for a complete SEO checklist for 2021?<br><br>Here\u2019s one you can follow. <a href=\"https:\/\/t.co\/65brjXPBcg\">pic.twitter.com\/65brjXPBcg<\/a><\/p>\u2014 Ahrefs (@ahrefs) <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1426963210528247822?ref_src=twsrc%5Etfw\">August 15,&nbsp;2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>We have in-house illustrators who create our images. But you don\u2019t have to break the bank to design one. The blog WaitButWhy uses hand-drawn cartoons and stick figures and is still popular.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1189\" height=\"1200\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-6.jpg\" alt=\"A WaitButWhy hand-drawn illustration\n\" class=\"wp-image-169412\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-6.jpg 1189w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-6-421x425.jpg 421w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-6-768x775.jpg 768w\" sizes=\"auto, (max-width: 1189px) 100vw, 1189px\"><\/figure>\n\n\n\n<p>This image got 8,000+ likes, 1,700 reports, and reached 1.6 million views on Twitter.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Imagine human history were written in a big 1,000-page book. Every page would cover 250 years. If we tore out all the pages, it would look like this.<br><br>The very earliest permanent settlements started around page 760 and recorded history doesn\u2019t start until around page 775.<br><br>1\/5 <a href=\"https:\/\/t.co\/Jr9o1FE7lG\">pic.twitter.com\/Jr9o1FE7lG<\/a><\/p>\u2014 Tim Urban (@waitbutwhy) <a href=\"https:\/\/twitter.com\/waitbutwhy\/status\/1636095952887881732?ref_src=twsrc%5Etfw\">March 15,&nbsp;2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Tools like <a href=\"https:\/\/www.canva.com\/\">Canva<\/a> also make it easy to create shareable images.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Promote content across channels\" data-section=\"promote-content-across-channels\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169406-_tu5rtppqqba8\"><\/a>8. Promote content across channels<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you don\u2019t put your content in front of people who care, your newly published content will be invisible.&nbsp;<\/p>\n\n\n\n<p>To promote our content, we:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Include the best posts of the week in our newsletter&nbsp;<\/li>\n\n\n\n<li>Encourage each author to share what they\u2019ve created on their socials&nbsp;<\/li>\n\n\n\n<li>Reach out to people we mention in our content&nbsp;<\/li>\n\n\n\n<li>Run ads on platforms like Facebook and Twitter&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>You\u2019ll have to do at least this much to get your content out. If you have a new site, even&nbsp;more.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-promotion\/\">21 Content Promotion Strategies (To Get More Traffic to Your Content)<\/a>  <\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Repurpose top-performing content\" data-section=\"repurpose-top-performing-content\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169406-_45lwyqvowhhi\"><\/a>9. Repurpose top-performing content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Content repurposing is where you turn existing content into another format.&nbsp;<\/p>\n\n\n\n<p>For example, we turned our <a href=\"https:\/\/ahrefs.com\/blog\/influencer-marketing\/\">guide to influencer marketing<\/a> into a <a href=\"https:\/\/www.youtube.com\/watch?v=zEgOI1rNlyc\">video<\/a>. I also turned my <a href=\"https:\/\/ahrefs.com\/blog\/skyscraper-technique\/\">blog post on the Skyscraper Technique<\/a> into a <a href=\"https:\/\/twitter.com\/siquanong\/status\/1632892073807609857\">X (Twitter) thread<\/a>.  <\/p>\n\n\n\n<p>That way, the content you\u2019ve created doesn\u2019t end after hitting \u2018publish.\u2019 It goes the extra mile to reach more people without you having to create new content from scratch.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/repurposing-content\/\">13 Smart Ways to Repurpose Content<\/a>  <\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Don\u2019t sweat the word&nbsp;count\" data-section=\"don\u2019t-sweat-the-word&nbsp;count\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169406-_g1vgmyar01z\"><\/a>10. Don\u2019t sweat the word&nbsp;count<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/blog-post-length\/\">Our study of 900 million pages<\/a> showed that the average 10,000-word post gets less search traffic than the average 2,000-word post.&nbsp;<\/p>\n\n\n\n<p>Put simply: Longer does not mean more organic traffic.&nbsp;<\/p>\n\n\n\n<p>So\u2026 stop obsessing over word count. No one wants to read longer content. Cover as deep as needed, cut out the unimportant aspects, and get to the&nbsp;point.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Keep your content updated\" data-section=\"keep-your-content-updated\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169406-_j5k6o8lwvtsd\"><\/a>11. Keep your content updated<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>When I updated my <a href=\"https:\/\/ahrefs.com\/blog\/free-seo-tools\/\">post on free SEO tools<\/a>, traffic shot&nbsp;up:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1496\" height=\"772\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-7.png\" alt=\"The increase in traffic after an update to a blog post\n\" class=\"wp-image-169413\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-7.png 1496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-7-680x351.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-7-768x396.png 768w\" sizes=\"auto, (max-width: 1496px) 100vw, 1496px\"><\/figure>\n\n\n\n<p>Content can go \u201cbad.\u201d Information can become outdated, your target keyword\u2019s search intent can change, and your rankings can&nbsp;drop.&nbsp;<\/p>\n\n\n\n<p>When that happens, you\u2019ll have to update your content.&nbsp;<\/p>\n\n\n\n<p>The easiest way to find out which content to refresh is to install our free <a href=\"https:\/\/ahrefs.com\/wordpress-seo-plugin\">WordPress SEO plugin<\/a> and run an audit. The audit will tell you which articles you should be updating.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"711\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-8.png\" alt=\"Content audit results from Ahrefs' WordPress plugin\n\" class=\"wp-image-169414\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-8.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-8-680x242.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-8-768x273.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-8-1536x546.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/republishing-content\/\">Republishing Content: How to Update Old Blog Posts for SEO<\/a>  <\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Be opinionated\" data-section=\"be-opinionated\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169406-_20v8m2jfwak6\"><\/a>12. Be opinionated<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If your content is exactly like everyone else\u2019s, then there\u2019s no reason to click, read, share, or link to your content over others.&nbsp;<\/p>\n\n\n\n<p>You want your content to stand out. And the best way to do that is to share an opinion.&nbsp;<\/p>\n\n\n\n<p>For example, our Chief Marketing Officer (CMO) <a href=\"https:\/\/twitter.com\/timsoulo?lang=en\">Tim Soulo<\/a> wrote a <a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\">rant about bad email outreach<\/a> a few years ago. It was incredibly popular and got 2,200 backlinks from 469 unique websites:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"512\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-9.png\" alt=\"Number of backlinks Tim's post on outreach received\n\" class=\"wp-image-169415\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-9.png 952w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-9-680x366.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-9-768x413.png 768w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\"><\/figure>\n\n\n\n<p>In fact, people still reference the guide on social media&nbsp;today:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Lol. Does this email make any sense to you, <a href=\"https:\/\/twitter.com\/timsoulo?ref_src=twsrc%5Etfw\">@timsoulo<\/a>? They should have read your guides on outreach! \ud83d\ude42 <a href=\"https:\/\/t.co\/yVRSxMWk76\">pic.twitter.com\/yVRSxMWk76<\/a><\/p>\u2014 Dixon Jones (@Dixon_Jones) <a href=\"https:\/\/twitter.com\/Dixon_Jones\/status\/1674066606761160707?ref_src=twsrc%5Etfw\">June 28,&nbsp;2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/meetsoni1214\/status\/1613762886098382848\n<\/div><\/figure>\n\n\n\n<p>In a world where everyone can generate content freely via AI, having a strong opinion will help differentiate your content and make it unique.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.intercom.com\/blog\/opinions-are-not-optional-marketing\/\">Opinions aren\u2019t optional in content marketing<\/a> <\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Publish different content types\" data-section=\"publish-different-content-types\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169406-_440ue9pqd97\"><\/a>13. Publish different content types<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You cannot expect each piece of content you create to hit all your content marketing goals. You need a variety.&nbsp;<\/p>\n\n\n\n<p>Depending on your goals, you\u2019ll likely need:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search-optimized content to acquire search traffic&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-bait\/\">Linkbait<\/a> to attract backlinks&nbsp;<\/li>\n\n\n\n<li>Sales enablement content to help your sales team close&nbsp;deals&nbsp;<\/li>\n\n\n\n<li>Thought leadership content to build authority in your industry&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>For example, content designed to rank isn\u2019t the only type of content we create. We also publish <a href=\"https:\/\/ahrefs.com\/blog\/category\/data-studies\/\">data studies<\/a> (for thought leadership and links), <a href=\"https:\/\/ahrefs.com\/blog\/category\/product-blog\/\">product updates<\/a> (for retention), opinion pieces (for thought leadership), and <a href=\"https:\/\/ahrefs.com\/free-seo-tools\">free tools<\/a> (for lead generation).&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"14. Build content hubs\" data-section=\"build-content-hubs\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169406-_eb1hmhwqlsyq\"><\/a>14. Build content hubs<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Content hubs are interlinked collections of content about a similar topic. For example, our <a href=\"https:\/\/ahrefs.com\/seo\">beginner\u2019s guide to SEO<\/a> is a collection of our best guides:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"1999\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-10.jpg\" alt=\"Our beginner's guide to SEO is a content hub\n\" class=\"wp-image-169416\" style=\"aspect-ratio:0.4302151075537769;width:514px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-10.jpg 860w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-10-183x425.jpg 183w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-10-768x1785.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-10-661x1536.jpg 661w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\"><\/figure>\n\n\n\n<p>Since our blog is displayed reverse chronologically, a hub page helps our readers discover our content in an organized manner.&nbsp;<\/p>\n\n\n\n<p>If you have tons of amazing content, create hub pages to link them together.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-hub\/\">Content Hubs for SEO: How to Get More Traffic and Links With Topic Clusters<\/a> <\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"15. Use AI tools as a content partner\" data-section=\"use-ai-tools-as-a-content-partner\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169406-_wrp36w52mlbt\"><\/a>15. Use AI tools as a content partner<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Your goal as a content marketer is not to avoid AI writing tools, but to play to their strengths.&nbsp;<\/p>\n\n\n\n<p>For example, you can use <a href=\"https:\/\/chat.openai.com\/\">ChatGPT<\/a> or our <a href=\"https:\/\/ahrefs.com\/writing-tools\">free AI writing tools<\/a> to complete menial tasks&nbsp;like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brainstorm headlines and titles&nbsp;<\/li>\n\n\n\n<li>Come up with potential blog post&nbsp;ideas&nbsp;<\/li>\n\n\n\n<li>Expand article outlines&nbsp;<\/li>\n\n\n\n<li>Reword sentences   <\/li>\n\n\n\n<li>Whip up quick conclusions&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This will free up your time to do what matters: create a solid <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-strategy\/\">content strategy<\/a>, interview subject-matter experts, inject personal experiences, come up with opinions, and&nbsp;more.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/chatgpt-for-seo\/\">ChatGPT for SEO: 9 Best Use Cases (And 4 Suboptimal Ones)<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.animalz.co\/blog\/the-content-cyborg\/\">The Content Cyborg: How to Use AI Writing Tools in Content Marketing<\/a> <\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"16. Publish original research\" data-section=\"publish-original-research\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169406-_d3dovy87xgic\"><\/a>16. Publish original research<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Journalists and bloggers are always on the lookout for data and statistics to back up their claims. That explains why our most linked-to pages are mostly research studies:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1154\" height=\"1482\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-11.png\" alt=\"Our most linked-to pages are mostly research studies\n\" class=\"wp-image-169417\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-11.png 1154w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-11-331x425.png 331w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-11-768x986.png 768w\" sizes=\"auto, (max-width: 1154px) 100vw, 1154px\"><\/figure>\n\n\n\n<p>We\u2019re lucky because we have tons of <a href=\"https:\/\/ahrefs.com\/big-data\">big data<\/a> to work with. But anyone can publish original research. You can run a poll on Twitter or LinkedIn, create a survey, or partner with someone who has access to&nbsp;data.&nbsp;<\/p>\n\n\n\n<p>You could even use publicly available data and create your own methodology, like what Asher &amp; Lyric did when <a href=\"https:\/\/www.asherfergusson.com\/raising-a-family-index\/\">they ranked the best countries to raise a family<\/a>: <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1498\" height=\"1298\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-12.png\" alt=\"Asher Fergusson's methodology for their post on the best countries to raise children\n\" class=\"wp-image-169418\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-12.png 1498w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-12-490x425.png 490w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-12-768x665.png 768w\" sizes=\"auto, (max-width: 1498px) 100vw, 1498px\"><\/figure>\n\n\n\n<p>Their post received a total of 322 backlinks from 201 referring domains:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"506\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-13.png\" alt=\"Number of backlinks that Asher Fergusson's post on countries to raise a family got\n\" class=\"wp-image-169419\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-13.png 932w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-13-680x369.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-13-768x417.png 768w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"17. Reach more people with videos\" data-section=\"reach-more-people-with-videos\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169406-_f2lgwtvys73q\"><\/a>17. Reach more people with videos<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There are plenty of reasons to create video content:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>YouTube is the <a href=\"https:\/\/sparktoro.com\/blog\/2018-search-market-share-myths-vs-realities-of-google-bing-amazon-facebook-duckduckgo-more\/\">second most popular search engine<\/a> in the&nbsp;world.&nbsp;<\/li>\n\n\n\n<li>Not only is video engaging and interactive, it helps to demonstrate your product or service in action.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>This is why we\u2019ve heavily invested in creating YouTube content since 2018. It has paid off for us\u2014we have 21+ million lifetime views and over 450,000 subscribers on <a href=\"https:\/\/www.youtube.com\/@AhrefsCom\">our channel<\/a>: <\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"886\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-14.png\" alt=\"Number of subscribers and lifetime views our YouTube channel got\n\" class=\"wp-image-169420\" style=\"aspect-ratio:1.002257336343115;width:840px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-14.png 888w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-14-426x425.png 426w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-14-768x766.png 768w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\"><\/figure>\n\n\n\n<p>Most importantly, it drives new customers:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1126\" height=\"758\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-15.png\" alt=\"YouTube sends us a lot of new leads and customers\n\" class=\"wp-image-169421\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-15.png 1126w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-15-631x425.png 631w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-15-768x517.png 768w\" sizes=\"auto, (max-width: 1126px) 100vw, 1126px\"><\/figure>\n\n\n\n<p>If your content marketing focus has only been on written content, it\u2019s time to consider creating YouTube videos too.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/playlist?list=PLvJ_dXFSpd2tsn8vwEmhFM0McBH4PhEty\">YouTube SEO \/ Video Marketing<\/a>  <\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169406-_9dmyvt1peopf\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>I hope you\u2019ve walked away from this post with a handful of actionable content marketing tips you can apply to your business.&nbsp;<\/p>\n\n\n\n<p>Did I miss out on any cool content marketing tips? <a href=\"https:\/\/twitter.com\/siquanong\">Let me know on X (Twitter)<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t worry. Below is a list of 17 tips that\u2019ll improve your content marketing and help you get more visitors, leads, and&nbsp;sales.&nbsp; If you rank for topics that people are searching for, you can get consistent search traffic.&nbsp; Here\u2019s how<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73],"tags":[],"coauthors":[339],"class_list":["post-169406","post","type-post","status-publish","format-standard","hentry","category-content-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>17 Actionable Content Marketing Tips<\/title>\n<meta name=\"description\" content=\"Here\u2019s a list of 17 tips that\u2019ll improve your content marketing and help you get more visitors, leads and sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/content-marketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"17 Actionable Content Marketing Tips\" \/>\n<meta property=\"og:description\" content=\"Implement these content marketing tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/content-marketing-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-28T16:22:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-28T16:22:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-1.jpg\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/content-marketing-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/content-marketing-tips\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"17 Actionable Content Marketing Tips\",\"datePublished\":\"2023-11-28T16:22:24+00:00\",\"dateModified\":\"2023-11-28T16:22:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/content-marketing-tips\/\"},\"wordCount\":1958,\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/content-marketing-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/17-actionable-content-marketing-tips-by-si-quan-ong-content-marketing-1.jpg\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ahrefs.com\/blog\/content-marketing-tips\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/content-marketing-tips\/\",\"name\":\"17 Actionable Content Marketing Tips\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/content-marketing-tips\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/content-marketing-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-1.jpg\",\"datePublished\":\"2023-11-28T16:22:24+00:00\",\"dateModified\":\"2023-11-28T16:22:28+00:00\",\"description\":\"Here\u2019s a list of 17 tips that\u2019ll improve your content marketing and help you get more visitors, leads and sales.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ahrefs.com\/blog\/content-marketing-tips\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ahrefs.com\/blog\/content-marketing-tips\/#primaryimage\",\"url\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-1.jpg\",\"contentUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169406-1.jpg\",\"width\":1402,\"height\":1202},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\",\"url\":\"https:\/\/ahrefs.com\/blog\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; 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