{"id":169190,"date":"2023-11-23T04:58:20","date_gmt":"2023-11-23T09:58:20","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=169190"},"modified":"2024-09-17T06:25:56","modified_gmt":"2024-09-17T11:25:56","slug":"content-ideation","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/content-ideation\/","title":{"rendered":"Content Ideation: 8 Tips to Find Infinite Ideas"},"content":{"rendered":"\n<div class=\"intro-txt\">It\u2019s hard to be creative on demand, and harder still to fill a content calendar with high-performing ideas.<\/div>\n\n\n\n<p>Content ideation is the process of generating article, video or infographic ideas. A solid ideation process makes it easy to brainstorm dozens of content ideas, hit a regular publishing cadence, and consistently grow traffic\u2014without unnecessary brain strain.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"The content ideation loop\" data-section=\"the-content-ideation-loop\">\n\n\n\n<h2 class=\"wp-block-heading\">The content ideation loop<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You can think of a good ideation process as a feedback loop: a series of tasks that work together to make it easier and easier to create great ideas on demand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1820\" height=\"1838\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-loop.png\" alt=\"The content ideation loop\" class=\"wp-image-169194\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-loop.png 1820w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-loop-421x425.png 421w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-loop-768x776.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-loop-1521x1536.png 1521w\" sizes=\"auto, (max-width: 1820px) 100vw, 1820px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Read, watch, and listen widely<\/h3>\n\n\n\n<p>It\u2019s difficult to create amazing content ideas in a vacuum. It\u2019s much easier to respond to ideas that already exist in the world, to take in information and playfully challenge, respond to, or remix&nbsp;it.<\/p>\n\n\n\n<p>To generate a ton of content output, you need to fuel your brain with a huge amount of <em>input<\/em>. Every article, essay, book, YouTube tutorial, podcast interview, and spicy tweet is a potential \u201cseed\u201d for your next content idea.<\/p>\n\n\n\n<p>Don\u2019t limit yourself to just one type of content. As the adage goes, <em>garbage in, garbage out<\/em>: if you only read content marketing blog posts, everything you create will look and feel like just another content marketing blog post. The more adventurous you are with your consumption habits, the easier it will be to find new and interesting ideas to incorporate into your own content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Capture inspiration when it strikes<\/h3>\n\n\n\n<p>Ideas are fleeting, so make sure to capture them whenever they appear.<\/p>\n\n\n\n<p>Choose a single place to function like your idea inbox\u2014a Google doc, Trello board, notes app, or physical notepad. Jot down every idea you have, no matter how unfinished or bad it may seem, and make time to revisit them in a few hours or&nbsp;days.<\/p>\n\n\n\n<p>Some will be destined for the scrap heap. Others will benefit from a few days of thought. Others still may emerge as new ideas, inspired by others.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make things that help people<\/h3>\n\n\n\n<p>Here\u2019s the golden rule of content ideation: every content idea needs to be useful to another human being (and ideally, many human beings).<\/p>\n\n\n\n<p>Some content ideas will be contrarian and surprising, and may even generate a huge amount of attention on social media\u2014but if they don\u2019t help another human being, what\u2019s the&nbsp;point?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Learn from feedback<\/h3>\n\n\n\n<p>Finally, see how your article ideas are received in the real world. Do they earn a better or worse response than expected? Which topics were most popular? Which generated the most traffic?<\/p>\n\n\n\n<p>Take this feedback and learn from it, nudging your content ideas towards more of what works (and less of what doesn\u2019t).<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8 content ideation methods\">\n\n\n\n<h2 class=\"wp-block-heading\">8 content ideation methods<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Let\u2019s get specific, and look at eight very different, <em>very useful <\/em>sources of inspiration for your content marketing.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Answer questions\" data-section=\"answer-questions\">\n\n\n\n<h3 class=\"wp-block-heading\">1. Answer questions<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The simplest way to generate content ideas is also one of the most useful: provide responses to the questions people ask about your product, your company, and your industry.<\/p>\n\n\n\n<p>Prioritize questions that your product can naturally help to answer. For a marketing analytics tool, that might mean answering questions about heat mapping and attribution. For a carpet fitting company, common types of flooring. For Ahrefs, it\u2019s <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">link-building<\/a> and <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Find popular questions posted on subreddits and forums: <\/strong><a href=\"https:\/\/www.reddit.com\/r\/SEO\/comments\/15zshkh\/how_to_build_backlinks_is_hiring_an_agency_worth\/\"><em>How to build backlinks? Is hiring an agency worth it?<\/em><\/a><em> (Reddit)<\/em><\/li>\n\n\n\n<li><strong>Look for search queries formulated as questions: <\/strong><em>\u201chow to get rid of carpet beetles\u201d (7,900 US searches per&nbsp;month)<\/em><\/li>\n<\/ul>\n\n\n\n<p>It\u2019s easy to find questions with significant search volume using <strong>Keywords Explorer<\/strong>. Enter your seed keywords (in this case, \u201ccarpet\u201d terms), click the <strong>Matching terms<\/strong> report, and select the <strong>Questions report.<\/strong> You\u2019ll see a list of question keywords that include your seed&nbsp;terms:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"834\" height=\"984\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-questions-report.png\" alt=\"How to find questions with search volume using Ahrefs' Keywords Explorer.\" class=\"wp-image-169210\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-questions-report.png 834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-questions-report-360x425.png 360w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-questions-report-768x906.png 768w\" sizes=\"auto, (max-width: 834px) 100vw, 834px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Address sales objections\" data-section=\"address-sales-objections\">\n\n\n\n<h3 class=\"wp-block-heading\">2. Address sales objections<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Content marketing is designed to help sales, and the most immediate way to achieve that goal is to directly address sales objections. Record the problems that prevent people from becoming customers (or ask your sales team), and write responses to their issues.<\/p>\n\n\n\n<p>Creating a shared, documented response for the whole company to learn from is a great way to speed up sales deals and persuade would-be customers.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Explore the differences between your product and your closest competitors: <\/strong><a href=\"https:\/\/www.podia.com\/podia-vs-kajabi\"><em>Podia vs. Kajabi: Which is best for creators?<\/em><\/a><em> (Podia)<\/em><\/li>\n\n\n\n<li><strong>Explain the thinking behind the features you offer: <\/strong><em><a href=\"https:\/\/basecamp.com\/articles\/why-your-projects-need-a-kanban-board\">Why You Need a Kanban Board for Project Management<\/a> (Basecamp)<\/em><\/li>\n\n\n\n<li><strong>Respond to criticism: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/how-to-choose-the-right-ahrefs-plan\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/ahrefs-new-pricing\/\"><em>Ahrefs\u2019 New Pricing: Everything You Need to Know<\/em><\/a><em> (Ahrefs)<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2093\" height=\"932\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-address-sales-objections.jpg\" alt=\"Pipedrive compares its product to close competitor HubSpot.\" class=\"wp-image-169211\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-address-sales-objections.jpg 2093w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-address-sales-objections-680x303.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-address-sales-objections-768x342.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-address-sales-objections-1536x684.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-address-sales-objections-2048x912.jpg 2048w\" sizes=\"auto, (max-width: 2093px) 100vw, 2093px\"><\/figure>\n\n\n\n<p><em>Pipedrive compares its product to close competitor HubSpot<\/em>.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Capture your successes\" data-section=\"capture-your-successes\">\n\n\n\n<h3 class=\"wp-block-heading\">3. Capture your successes<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Another way to help sales: tell the world about how awesome your company is. Document your customers\u2019 wins, how they achieved them, and the role your company and products played in their success.<\/p>\n\n\n\n<p>Our golden rule applies double here: make things that help people. A case study should do more than just boast about your amazing features and decisions: it should also help the reader solve a hard problem for themselves.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tell the story of your most successful customer:<\/strong> <a href=\"https:\/\/www.podia.com\/articles\/asha-downes-creator-story\"><em>How Asha Downes started a natural hair coaching business based on science and self-acceptance<\/em><\/a><em> (Podia)<\/em><\/li>\n\n\n\n<li><strong>Document a business tactic that succeeded:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/link-building-case-study\/\"><em>Link Building Case Study: How We Built Backlinks With a \u2018Stats\u2019 Page (And Ranked #1)<\/em><\/a><em> (Ahrefs)<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1432\" height=\"1079\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-capture-your-successes.jpg\" alt=\"Podia highlights the success of one of their customers.\" class=\"wp-image-169213\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-capture-your-successes.jpg 1432w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-capture-your-successes-564x425.jpg 564w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-capture-your-successes-768x579.jpg 768w\" sizes=\"auto, (max-width: 1432px) 100vw, 1432px\"><\/figure>\n\n\n\n<p><em>Podia highlights the success of one of its customers.<\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Challenge your competitors\" data-section=\"challenge-your-competitors\">\n\n\n\n<h3 class=\"wp-block-heading\">4. Challenge your competitors<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Chances are high that your competitors already have a few content pieces generating new business for them. If you can identify the content that generates the greatest traffic or backlinks, you can create your own (better, or different) version to siphon away some of their business.<\/p>\n\n\n\n<p>(But remember to create new, original ideas too: you don\u2019t want your entire content strategy to be a carbon copy of your competitors.)<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Improve upon your competitors\u2019 most linked content: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\"><em>90.63% of Content Gets No Traffic From Google. And How to Be in the Other 9.37%<\/em><\/a><em> (Ahrefs, 2,897 referring domains)<\/em><\/li>\n\n\n\n<li><strong>Improve upon your competitors\u2019 most popular content: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing\/\"><em>Affiliate Marketing For Beginners: What It Is + How to Succeed<\/em><\/a><em> (Ahrefs, 54,847 monthly organic pageviews)<\/em><\/li>\n<\/ul>\n\n\n\n<p>To easily see which articles generate the most traffic for your competitors, enter the URL of their blog into <strong>Site Explorer<\/strong> and navigate to <strong>Top pages<\/strong>. You\u2019ll a list of pages ordered by estimated organic traffic, from highest to lowest. In this example, we can see three articles that account for almost 20% of the traffic to Ahref\u2019s blog.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1029\" height=\"942\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-top-pages-report.png\" alt=\"How to find your competitor's most popular pages with Ahrefs' Top Pages report.\" class=\"wp-image-169214\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-top-pages-report.png 1029w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-top-pages-report-464x425.png 464w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-top-pages-report-768x703.png 768w\" sizes=\"auto, (max-width: 1029px) 100vw, 1029px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Analyze your industry\" data-section=\"analyze-your-industry\">\n\n\n\n<h3 class=\"wp-block-heading\">5. Analyze your industry<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you can help your customers and would-be customers understand the world around them, you can help them make better decisions (and earn their goodwill in the process).<\/p>\n\n\n\n<p>Use your experience to explain why things happen, and how people should respond. Highlight new technologies to use, explore the possible consequences of new trends, or share high-performing business strategies.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Explore the impact of new trends and technology:<\/strong> <a href=\"https:\/\/www.animalz.co\/blog\/seo-and-chatgpt\/\"><em>The Future of SEO in a Post-ChatGPT World<\/em><\/a><em> (Animalz)<\/em><\/li>\n\n\n\n<li><strong>Share teardowns of companies and strategies that perform well: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/zapier-seo-case-study\/\"><em>6 Things I Love About Zapier\u2019s SEO Strategy: A Case Study<\/em><\/a><em> (Ahrefs)<\/em><\/li>\n\n\n\n<li><strong>Explain why things happened:<\/strong> <a href=\"https:\/\/foundationinc.co\/lab\/hubpsot-hustle-acquisition\"><em>Hubspot Acquires The Hustle: Here\u2019s Why It Makes Sense<\/em><\/a><em> (Foundation)<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1259\" height=\"829\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-analyze-your-industry.png\" alt=\"Ahrefs (that\u2019s us!) shines a light on Zapier\u2019s successful approach to SEO.\" class=\"wp-image-169215\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-analyze-your-industry.png 1259w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-analyze-your-industry-645x425.png 645w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-analyze-your-industry-768x506.png 768w\" sizes=\"auto, (max-width: 1259px) 100vw, 1259px\"><\/figure>\n\n\n\n<p><em>Ahrefs (that\u2019s us!) shines a light on Zapier\u2019s successful approach to&nbsp;SEO.<\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Challenge industry truisms\" data-section=\"challenge-industry-truisms\">\n\n\n\n<h3 class=\"wp-block-heading\">6. Challenge industry truisms<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Every industry is rife with best practices and truisms (ideas that most people believe and follow). But is a best practice still helpful once everyone knows about it and copies it?<\/p>\n\n\n\n<p>If your knowledge and experience tell you that some commonly held ideas are wrong or unhelpful, you can help people by challenging those ideas, explaining why they don\u2019t work in practice, and suggesting a better approach.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Challenge common beliefs:<\/strong> <a href=\"https:\/\/sparktoro.com\/blog\/should-you-raise-your-rates-and-only-take-paid-speaking-gigs-not-so-fast\/\"><em>Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast\u2026<\/em><\/a><em> (SparkToro)<\/em><\/li>\n\n\n\n<li><strong>Argue against best practices:<\/strong> <a href=\"https:\/\/basecamp.com\/articles\/why-wireframes-are-bad-for-creativity\"><em>Why Wireframes Are Bad for Creativity<\/em><\/a><em> (Basecamp)<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1401\" height=\"1009\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-idation-challenge-industry-truisms.png\" alt=\"Basecamp explains why they don't use wireframes.\" class=\"wp-image-169216\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-idation-challenge-industry-truisms.png 1401w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-idation-challenge-industry-truisms-590x425.png 590w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-idation-challenge-industry-truisms-768x553.png 768w\" sizes=\"auto, (max-width: 1401px) 100vw, 1401px\"><\/figure>\n\n\n\n<p><em>Basecamp explains why they don\u2019t use wireframes.<\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Share useful personal experiences\" data-section=\"share-useful-personal-experiences\">\n\n\n\n<h3 class=\"wp-block-heading\">7. Share useful personal experiences<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You and your team have unique experiences: hard problems you\u2019ve had to solve, processes you\u2019ve built, and lessons you learned the hard way. Whenever these experiences would prove helpful to your target audience, share them: let them learn from your effort and shortcut straight to a solution.<\/p>\n\n\n\n<p>Our golden rule crops up again here: not all of your personal experiences will be helpful to your target audience, so be discerning about what you&nbsp;share.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Processes built:<\/strong> <a href=\"https:\/\/www.coinbase.com\/blog\/how-we-make-decisions-at-coinbase\"><em>How We Make Decisions at Coinbase<\/em><\/a><em> (Coinbase)<\/em><\/li>\n\n\n\n<li><strong>Mistakes made:<\/strong> <a href=\"https:\/\/sparktoro.com\/blog\/i-blogged-every-night-for-a-week-it-went-terribly\/\"><em>I Blogged Every Night for a Week. It Went Terribly.<\/em><\/a><em> (SparkToro)<\/em><\/li>\n\n\n\n<li><strong>Experiments run:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/impact-removing-content\/\"><em>I Deleted the Content From Two Posts To See if They\u2019d Still Rank. Here\u2019s What Happened<\/em><\/a><em> (Ahrefs)<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1485\" height=\"843\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-share-useful-experiences.png\" alt=\"Coinbase share their decision-making framework.\" class=\"wp-image-169217\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-share-useful-experiences.png 1485w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-share-useful-experiences-680x386.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-share-useful-experiences-768x436.png 768w\" sizes=\"auto, (max-width: 1485px) 100vw, 1485px\"><\/figure>\n\n\n\n<p><em>Coinbase shares its decision-making framework.<\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Document your vision\" data-section=\"document-your-vision\">\n\n\n\n<h3 class=\"wp-block-heading\">8. Document your vision<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Content can help to create a clear, articulate version of your company\u2019s philosophy: why you exist, why you built your product in a particular way, and what you&nbsp;value.<\/p>\n\n\n\n<p>Customers care about features and pricing, but in some cases, being able to <a href=\"https:\/\/ahrefs.com\/blog\/seo-buy-in\/\">buy into a vision<\/a> that they support can help seal the deal. The same goes for persuading potential employees, and even investors: it helps to share your company\u2019s beliefs and reason for existence.&nbsp;<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Communicate your reason for existence: <\/strong><a href=\"https:\/\/thoropass.com\/compliance-startup-growth-strategy\/\"><em>The Growth Strategy Most Founders Overlook<\/em><\/a><em> (Thoropass)<\/em><\/li>\n\n\n\n<li><strong>Share how the industry is changing, and how you plan to respond:<\/strong> <a href=\"https:\/\/www.coinbase.com\/blog\/regulating-crypto-how-we-move-forward-as-an-industry-from-here\"><em>Regulating Crypto: How we move forward as an industry from here<\/em><\/a><em> (Coinbase)<\/em><\/li>\n\n\n\n<li><strong>Explain your business decisions:<\/strong> <a href=\"https:\/\/tech.ahrefs.com\/how-ahrefs-saved-us-400m-in-3-years-by-not-going-to-the-cloud-8939dd930af8\"><em>How Ahrefs Saved US$400M in 3 Years by NOT Going to the Cloud<\/em><\/a><em> (Ahrefs)<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1898\" height=\"966\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-document-your-vision.png\" alt=\"Thoropass explain the big vision behind the founding of their company.\" class=\"wp-image-169218\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-document-your-vision.png 1898w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-document-your-vision-680x346.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-document-your-vision-768x391.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-document-your-vision-1536x782.png 1536w\" sizes=\"auto, (max-width: 1898px) 100vw, 1898px\"><\/figure>\n\n\n\n<p><em>Thoropass explains the big vision behind the founding of their company.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Having original, creative ideas is a serious challenge, but the more tools you have in your mental toolkit\u2014methods of ideation, types of source material, and sources of feedback\u2014the easier content ideation becomes. And, with every idea you create, the easier it becomes to create another, as previous ideas plant the seeds for future ones.<\/p>\n\n\n\n<p>Want to share your ideation process? Connect with me on <a href=\"https:\/\/x.com\/thinking_slow\">X<\/a> or <a href=\"https:\/\/www.linkedin.com\/in\/thinkingslow\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content ideation is the process of generating article, video or infographic ideas. A solid ideation process makes it easy to brainstorm dozens of content ideas, hit a regular publishing cadence, and consistently grow traffic\u2014without unnecessary brain strain. You can think<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":194,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73],"tags":[],"coauthors":[457],"class_list":["post-169190","post","type-post","status-publish","format-standard","hentry","category-content-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Ideation: 8 Tips to Find Infinite Ideas<\/title>\n<meta name=\"description\" content=\"Eight very different, very useful sources of inspiration for your content marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/content-ideation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Ideation: 8 Tips to Find Infinite Ideas\" \/>\n<meta property=\"og:description\" content=\"Eight very different, very useful sources of inspiration for your content marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/content-ideation\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-23T09:58:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T11:25:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-ideation-loop.png\" \/>\n<meta name=\"author\" content=\"Ryan Law\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thinking_slow\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-ideation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-ideation\\\/\"},\"author\":{\"name\":\"Ryan Law\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e63cf0d276886d0391667a066edafeda\"},\"headline\":\"Content Ideation: 8 Tips to Find Infinite Ideas\",\"datePublished\":\"2023-11-23T09:58:20+00:00\",\"dateModified\":\"2024-09-17T11:25:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-ideation\\\/\"},\"wordCount\":1789,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-ideation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/content-ideation-8-tips-to-find-by-ryan-law-content-marketing.jpg\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-ideation\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-ideation\\\/\",\"name\":\"Content Ideation: 8 Tips to Find Infinite Ideas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-ideation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-ideation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/content-ideation-loop.png\",\"datePublished\":\"2023-11-23T09:58:20+00:00\",\"dateModified\":\"2024-09-17T11:25:56+00:00\",\"description\":\"Eight very different, very useful sources of inspiration for your content marketing.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-ideation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-ideation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/content-ideation-loop.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/content-ideation-loop.png\",\"width\":1820,\"height\":1838},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; 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