{"id":169147,"date":"2023-11-23T09:23:33","date_gmt":"2023-11-23T14:23:33","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=169147"},"modified":"2025-02-17T04:45:46","modified_gmt":"2025-02-17T09:45:46","slug":"content-gap-analysis","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/content-gap-analysis\/","title":{"rendered":"How to Do a Content Gap Analysis [With Template]"},"content":{"rendered":"\n<div class=\"intro-txt\">A content gap analysis is the process of finding topics your competitors have covered but you haven\u2019t.<\/div>\n\n\n\n<p>It helps&nbsp;you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get more traffic to existing content<\/li>\n\n\n\n<li>Find the best new topics to&nbsp;cover<\/li>\n\n\n\n<li>Steal traffic from competitors<\/li>\n<\/ul>\n\n\n\n<p>In this guide, you\u2019ll learn how to use <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1n1WEoTvc4w8N6319wPiQrIKL9PvqT6iN7bSubGBeUHE\/copy\" target=\"_blank\" rel=\"noreferrer noopener\">our content gap analysis template<\/a> to find and fill missing gaps in your content strategy.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Video walkthrough<\/div><div class=\"recommendation-content\">\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-qltvf0kvsva\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:4\/3\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:75.000000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-qltvf0kvsva\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/qLtVf0kVSvA?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"675\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/qLtVf0kVSvA?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div><\/div>\n<\/figure>\n<div>Grab this step-by-step <a href=\"https:\/\/ahrefs.com\/blog\/seo-sops\/\">SEO SOP<\/a> and the template here:<\/div>\n<ul>\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/1HFCpvpj0eQoU_0IUvC6hZqyzcEayGzt1HMEPnlsKnXE\/export?format=pdf\">Content Gap Analysis SOP (PDF)<\/a><\/li>\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/1HFCpvpj0eQoU_0IUvC6hZqyzcEayGzt1HMEPnlsKnXE\/copy\">Content Gap Analysis SOP (Google Doc)<\/a><\/li>\n<li><a href=\"https:\/\/docs.google.com\/spreadsheets\/u\/1\/d\/1n1WEoTvc4w8N6319wPiQrIKL9PvqT6iN7bSubGBeUHE\/copy\">Content Gap Analysis Template (Google Sheets)<\/a><\/li>\n<li><a href=\"https:\/\/docs.google.com\/spreadsheets\/u\/1\/d\/1n1WEoTvc4w8N6319wPiQrIKL9PvqT6iN7bSubGBeUHE\/export?format=xlsx\">Content Gap Analysis Template (Excel)<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Find keyword gaps\" data-section=\"1-find-keyword-gaps\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169147-_rrbjlqbvsll5\"><\/a>1. Find keyword gaps<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Make a copy of <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1n1WEoTvc4w8N6319wPiQrIKL9PvqT6iN7bSubGBeUHE\/copy\" target=\"_blank\" rel=\"noreferrer noopener\">our content gap analysis template<\/a>, then navigate to the Competitive Analysis tool in Ahrefs and check it\u2019s set to \u201ckeywords.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"234\" class=\"wp-image-169149\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-1.png\" alt=\"Make sure to set the Competitive Analysis tool to &quot;Keywords&quot;\"><\/figure>\n\n\n\n<p>Next, enter your domain in the first field and 1-3 competing domains below. If you don\u2019t know your top competitors, the tool will offer some suggestions automatically.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"513\" height=\"380\" class=\"wp-image-169150\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-2.png\" alt=\"The Competitive Analysis tool will suggest competitors for you\"><\/figure>\n\n\n\n<p>When you\u2019ve added all your competitors, click the \u201cShow keyword opportunities\u201d button to see all the keywords your competitors rank for, but you&nbsp;don\u2019t.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"934\" height=\"440\" class=\"wp-image-169151\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-3.png\" alt=\"The Content Gap report in Ahrefs' Competitive Analysis tool\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-3.png 934w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-3-680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-3-768x362.png 768w\" sizes=\"auto, (max-width: 934px) 100vw, 934px\"><\/figure>\n\n\n\n<p>Finally, switch the \u201cmain positions only\u201d toggle to filter out rankings in alternative SERP features (like image packs, sitelinks, carousels, etc.).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1636\" height=\"94\" class=\"wp-image-169152\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-4.png\" alt=\"Filtering for main keyword positions only\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-4.png 1636w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-4-680x39.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-4-768x44.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-4-1536x88.png 1536w\" sizes=\"auto, (max-width: 1636px) 100vw, 1636px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Refine and export the data\" data-section=\"2-refine-and-export-the-data\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169147-_isefuts6are0\"><\/a>2. Refine and export the&nbsp;data<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Take a look at the number of keywords in the content gap report.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"110\" class=\"wp-image-169153\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-5.png\" alt=\"Checking the number of keywords in the Content Gap report\"><\/figure>\n\n\n\n<p>If there are more than 100,000, you\u2019ll need to refine the list. Otherwise, it\u2019ll probably break <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1n1WEoTvc4w8N6319wPiQrIKL9PvqT6iN7bSubGBeUHE\/copy\" target=\"_blank\" rel=\"noreferrer noopener\">the Google Sheets template<\/a>.<\/p>\n\n\n\n<p>To do that, start by excluding mentions of your competitor\u2019s brand name(s) in the keyword filter. Consider misspellings or spaces added and set the filter to pick up \u201cpartial matches\u201d to ensure it removes as many mentions as possible.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"194\" class=\"wp-image-169154\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-6.png\" alt=\"Filtering out competitors' branded terms\"><\/figure>\n\n\n\n<p>In the same filter, you can also exclude terms related to topics that are irrelevant to your website.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"73\" class=\"wp-image-169155\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-7.png\" alt=\"Filtering out irrelevant terms\"><\/figure>\n\n\n\n<p>If you are checking multiple competitors, it may also be worth adjusting the competitors\u2019 positions to display at least two sites ranking in the top&nbsp;10.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"368\" height=\"315\" class=\"wp-image-169156\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-8.png\" alt=\"Filtering for keywords where at least two competitors rank\"><\/figure>\n\n\n\n<p>You can also weed out super low-volume keywords by filtering for keywords with a monthly search volume of at least&nbsp;20.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"126\" class=\"wp-image-169157\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-9.png\" alt=\"Filtering out low-volume keywords\"><\/figure>\n\n\n\n<p>Or, you can use the Keyword Difficulty (KD) filter to reveal low-hanging fruit by setting a maximum KD of&nbsp;30.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"236\" height=\"122\" class=\"wp-image-169158\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-10.png\" alt=\"Filtering for low Keyword Difficulty (KD) keywords\"><\/figure>\n\n\n\n<p>Once all your filters are applied, export the data to&nbsp;CSV.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Import the data into the template\" data-section=\"3-import-the-data-into-the-template\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169147-_nhxetjmutwcw\"><\/a>3. Import the data into the template<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you haven\u2019t already, make a copy of our <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1n1WEoTvc4w8N6319wPiQrIKL9PvqT6iN7bSubGBeUHE\/copy\" target=\"_blank\" rel=\"noreferrer noopener\">content gap analysis template<\/a>. Then, import the data you downloaded from Ahrefs. To do this, navigate to the \u201cData\u201d tab and click on cell A1. Then go to File &gt; Import &gt; Upload &gt; Choose your Ahrefs data &gt; Select \u201cAppend to current sheet.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"327\" height=\"185\" class=\"wp-image-169159\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-11.png\" alt=\"How to import data into the template\"><\/figure>\n\n\n\n<p>You can leave all other options untouched and proceed with importing the data. This may take a few moments depending on how large your keyword list&nbsp;is.<\/p>\n\n\n\n<p>Once your data\u2019s imported, move to the \u201cResults\u201d tab. It should look something like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1624\" height=\"490\" class=\"wp-image-169160\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-12.png\" alt=\"The results of the content audit process\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-12.png 1624w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-12-680x205.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-12-768x232.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-12-1536x463.png 1536w\" sizes=\"auto, (max-width: 1624px) 100vw, 1624px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Analyze each opportunity\" data-section=\"4-analyze-each-opportunity\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169147-_7gn0wvrihpf\"><\/a>4. Analyze each opportunity<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>In general, there are two common types of content gaps you\u2019ll need to fill: domain-level and page-level.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Domain-level gaps <\/strong>occur when competitors have content about topics you&nbsp;don\u2019t.<\/li>\n\n\n\n<li><strong>Page-level gaps<\/strong> occur when you and a competitor both have a page about the same topic, but they are ranking for more keywords than you are. In most cases, this happens because they have more in-depth content than you&nbsp;do.<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s our process that will help you identify both types of gaps, starting with domain-level gaps and working your way down to specific page-level gaps.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"2364\" class=\"wp-image-169167\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-process.png\" alt=\"How to analyze content gap opportunities\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-process.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-process-324x425.png 324w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-process-768x1009.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-process-1170x1536.png 1170w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-process-1559x2048.png 1559w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p>For example, our gap analysis report shows that Moz has a page listing the top 500 most popular websites.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1550\" height=\"192\" class=\"wp-image-169162\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-14.png\" alt=\"Example content gap\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-14.png 1550w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-14-680x84.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-14-768x95.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-14-1536x190.png 1536w\" sizes=\"auto, (max-width: 1550px) 100vw, 1550px\"><\/figure>\n\n\n\n<p>It ranks for 120 keywords that our site doesn\u2019t and gets 2,187 estimated monthly search visits from them. This seems like a great opportunity so&nbsp;far!<\/p>\n\n\n\n<p>However, if we press the + icon on the left of this row, we can see these 120 keywords listed out. At a quick glance, it looks like they aren\u2019t very relevant to our business.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"565\" class=\"wp-image-169163\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-15.png\" alt=\"Competitor keyword rankings\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-15.png 697w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-15-524x425.png 524w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\"><\/figure>\n\n\n\n<p>In this case, we move to the next page in the pivot table and repeat the process.<\/p>\n\n\n\n<p>Let\u2019s assume that you see keywords relevant to your business for this one. The next step is to check to see if you already have an existing page about the topic using the \u201csite:\u201d operator in Google.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"291\" class=\"wp-image-169164\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-16.png\" alt=\"Checking for existing page with a Google site: search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-16.png 817w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-16-680x242.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-16-768x274.png 768w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If yes \u2192 you need to consider adding new sections to target common themes from the missing keywords.<\/li>\n\n\n\n<li>If not \u2192 you need to create a new&nbsp;page.<\/li>\n<\/ul>\n\n\n\n<p>For example, we already have <a href=\"https:\/\/ahrefs.com\/blog\/landing-page-seo\/\">a page on the topic of landing pages<\/a> but are missing some keywords.<\/p>\n\n\n\n<p>If we dig a little deeper, we see that many relate to the definition of a landing page.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"462\" height=\"365\" class=\"wp-image-169165\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-17.png\" alt=\"Keywords relating to a definition, which should be added to the page to fill the content gap\"><\/figure>\n\n\n\n<p>This tells us that we probably don\u2019t define the term on our page, so we could probably close this gap just by adding that. That may help us to rank for these terms and get more traffic.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Implement all action items and tasks\" data-section=\"5-implement-all-action-items-and-tasks\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169147-_rd67bhwipzo9\"><\/a>5. Implement all action items and&nbsp;tasks<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>As you do the content gap analysis, you will likely need to create a list of action items for new pages to create or existing pages to optimize.<\/p>\n\n\n\n<p>To get the most out of this process, it helps to create specific tasks in your <a href=\"https:\/\/ahrefs.com\/blog\/seo-project-management\/\">project management<\/a> tool (like Clickup or Asana) along with a <a href=\"https:\/\/ahrefs.com\/blog\/content-briefs\/\">content brief<\/a> that includes the insights you\u2019ve gathered as you do the page-by-page analysis.<\/p>\n\n\n\n<p>The brief can be simple and can look something like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"465\" class=\"wp-image-169166\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-18.png\" alt=\"Example content brief\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-18.png 539w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/word-image-169147-18-493x425.png 493w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\"><\/figure>\n\n\n\n<p>I recommend adding a list of the suggested sections and keywords you think are worth including in either new pages or existing pages so that whoever creates the content is able to close the content gap you identified effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-169147-_1vmna5h598ip\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>Completing a content gap analysis is a critical strategic SEO task to help you or your clients catch up to competitors. The process is fairly methodical and easy to implement, even if you\u2019re a beginner.<\/p>\n\n\n\n<p>It\u2019s important that you go beyond simply exporting a list of missing keywords. By using our gap analysis template, you can better assess opportunities and assign the correct action item to close the&nbsp;gap.<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/www.linkedin.com\/in\/despina-gavoyannis\/\">on LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It helps&nbsp;you: In this guide, you\u2019ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy. Make a copy of our content gap analysis template, then navigate to the Competitive Analysis<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":195,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[458],"class_list":["post-169147","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Do a Content Gap Analysis [With Template]<\/title>\n<meta name=\"description\" content=\"Follow our in-depth, step-by-step guide for doing competitive content gap analysis for SEO. 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