{"id":169125,"date":"2023-11-30T15:22:04","date_gmt":"2023-11-30T20:22:04","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=169125"},"modified":"2024-09-17T06:00:15","modified_gmt":"2024-09-17T11:00:15","slug":"ahrefs-seo-metrics","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/ahrefs-seo-metrics\/","title":{"rendered":"Ahrefs\u2019 SEO Metrics: A Glossary"},"content":{"rendered":"\n<div class=\"intro-txt\">Want to make sure that you have the right understanding of the SEO metrics in our tools? Here\u2019s a centralized glossary of Ahrefs metrics and how they\u2019re calculated, along with some other popular metrics in our toolset.<\/div>\n\n\n\n<p>We\u2019ll be covering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>URL Rating (UR)<\/li>\n\n\n\n<li>Domain Rating (DR)<\/li>\n\n\n\n<li>Ahrefs Rank (AR)<\/li>\n\n\n\n<li>Organic Keywords<\/li>\n\n\n\n<li>Organic Traffic<\/li>\n\n\n\n<li>Organic Traffic Value<\/li>\n\n\n\n<li>Paid Traffic Cost<\/li>\n\n\n\n<li>Keyword Difficulty (KD)<\/li>\n\n\n\n<li>Traffic Potential<\/li>\n\n\n\n<li>Keyword Search Volume<\/li>\n\n\n\n<li>Parent Topic<\/li>\n\n\n\n<li>Share of&nbsp;Voice<\/li>\n<li>Organic Pages<\/li>\n<li>Crawled Pages<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-171143 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/seo-metrics-1.png\" alt width=\"5434\" height=\"5386\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/seo-metrics-1.png 5434w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/seo-metrics-1-429x425.png 429w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/seo-metrics-1-768x761.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/seo-metrics-1-1536x1522.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/seo-metrics-1-2048x2030.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/seo-metrics-1-120x120.png 120w\" sizes=\"auto, (max-width: 5434px) 100vw, 5434px\"><\/p>\n\n\n\n<p>Knowing where each metric comes from and how it\u2019s calculated lets you understand the advantages and flaws of that metric and apply them to your SEO efforts, giving you an edge over your competitors.<\/p>\n\n\n\n<h2 id=\"h.6g0sg7tudr1r\" class=\"wp-block-heading\">Why trust Ahrefs\u2019 SEO&nbsp;data<\/h2>\n\n\n\n<p>Before we get into the metrics themselves, here\u2019s why you should trust Ahrefs.<\/p>\n\n\n\n<p>Ahrefs has the most active crawler in the SEO industry according to <a href=\"https:\/\/radar.cloudflare.com\/traffic\/verified-bots\">CloudflareRadar<\/a>, and the third most active crawler worldwide behind <a href=\"https:\/\/ahrefs.com\/blog\/googlebot\/\">GoogleBot<\/a> and BingBot.<\/p>\n\n\n\n<p>We also have top-notch infrastructure, and we\u2019re the only tool using the technology and insights from building <a href=\"https:\/\/yep.com\/\">our own search engine<\/a>&nbsp;to improve Ahrefs tools and&nbsp;data.<\/p>\n<p>\n\n<\/p>\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-gii7kztavc8\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-gii7kztavc8\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/GIi7kZTAVC8?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/GIi7kZTAVC8?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<p>\n\n<\/p>\n<p>According to <a href=\"https:\/\/aira.net\/state-of-link-building\/\">Aira\u2019s report: The State of Link Building Report 2022<\/a>, Ahrefs has the most trusted backlinks data in the SEO industry.<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>64% of SEO professionals trust Ahrefs\u2019 link data over its competitors (the next closest competitor, GSC, only had 14% of&nbsp;votes)<\/li>\n\n\n\n<li>44% of SEO professionals use Ahrefs\u2019 Domain Rating as their SEO metric of choice.<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>Now let\u2019s get into&nbsp;it.<\/p>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. URL Rating (UR)\" data-section=\"ur\">\n<h2 id=\"h.ig4njtwy4jtv\" class=\"wp-block-heading\">URL Rating (UR)<\/h2>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image4-4.png\" alt=\"URL Rating (UR)\" width=\"1100\" height=\"542\"><\/figure>\n<\/div>\n\n\n<p>URL rating represents the overall strength of a page\u2019s backlink profile, measured on a logarithmic scale from 0 to 100. The bigger the number, the stronger a page\u2019s backlink profile is.<\/p>\n\n\n\n<p>If you\u2019re familiar with <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">Google\u2019s PageRank formula<\/a>, it should be easy to grasp Ahrefs\u2019 URL Rating since we use similar principles in our calculations. Those similarities include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Counting links between pages<\/li>\n\n\n\n<li>Looking at both internal and external links pointing at a target<\/li>\n\n\n\n<li>Weighting the links differently<\/li>\n\n\n\n<li>Respecting the \u201cnofollow\u201d attribute<\/li>\n\n\n\n<li>Using a <a href=\"https:\/\/ahrefs.com\/blog\/single-page-website\/#:~:text=When%20PageRank%20is%20passed%20on,diminished%20with%20each%20%E2%80%9Chop.%E2%80%9D\">damping factor<\/a><\/li>\n<\/ul>\n<p>\n\n<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> While UR and PR are similar in nature, you shouldn\u2019t think of URL rating as a direct replacement. Our algorithm is simpler compared to Google\u2019s, which has evolved quite a bit over the&nbsp;years.<\/div>\n<p>\n\n<\/p>\n<p>From our <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">own studies<\/a>, we\u2019ve also found a clear positive correlation between URL rating and search traffic. This means that higher UR pages get more search traffic.<\/p>\n<p>\n\n<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image7-4.png\" alt=\"UR vs Search Traffic\" width=\"900\" height=\"1033\"><\/figure>\n<p><\/p><\/div>\n\n\n<p>All in all, it\u2019s a pretty versatile and reliable metric. You can use it for link prospecting, gauging ranking difficulty, and&nbsp;more.<\/p><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Domain Rating (DR)\" data-section=\"dr\">\n\n\n\n<h2 id=\"h.voyxcke209k2\" class=\"wp-block-heading\">Domain Rating (DR)<\/h2>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image3-5.png\" alt=\"Domain Rating (DR)\" width=\"1100\" height=\"542\"><\/figure>\n<\/div>\n\n\n<p>Domain Rating represents the overall strength of a website\u2019s backlink profile and considers both the size and <a href=\"https:\/\/ahrefs.com\/blog\/high-quality-backlinks\/\">quality of the links<\/a> pointing at a website. Like UR, DR is also plotted on a logarithmic scale from&nbsp;0-100.<\/p>\n\n\n\n<p>To calculate DR, we use nearly the same principles as URL Rating, but look at links between domains instead of&nbsp;pages.<\/p>\n\n\n\n<p>There are three main things to note when considering how DR is calculated.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The number of unique referring domains that have at least one followed link pointing at the target website<\/strong>. This means that links that are nofollowed won\u2019t improve DR for the target website. Since referring domains only count one link per website, subsequent links from the same website won\u2019t help a website\u2019s DR either.<\/li>\n\n\n\n<li><strong>The DRs of the linking domains<\/strong>. For example, if a website has 1,000 followed referring domains from DR 0 websites, it\u2019s unlikely that those links will help their pages rank. This also means that a website\u2019s DR can increase if the DRs of its linking websites increase.<\/li>\n\n\n\n<li><strong>The number of unique domains the referring websites link to with at least one followed link<\/strong>. The more unique websites a site links to, the less \u201cDR equity\u201d it\u2019ll transfer to each of them. <br><br>Take for instance if you were to get a link from the New York Times. Since it has a DR of 94, you might think that your DR should see a little bump. That\u2019s not necessarily true, since they also link to nearly 300,000 other websites with followed links. Getting a followed link from a site like IMDB, which has a DR of 93 and links out to around 7,000 websites, would impact your DR much&nbsp;more.<\/li>\n<\/ol>\n<p>\n\n<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> We don\u2019t recommend using Domain Rating as a standalone metric. It\u2019s not a good indicator of a website\u2019s quality or legitimacy; it\u2019s merely a measure of \u201clink popularity.\u201d A good practice is to pair DR with other metrics like domain-level search traffic or UR, which paints a clearer picture of a website\u2019s quality and popularity.<span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"><\/span><\/div> <div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Ahrefs Rank (AR)\" data-section=\"ar\">\n<p>\n\n<\/p>\n<h2 id=\"h.1cvcdbnfaodd\" class=\"wp-block-heading\">Ahrefs Rank (AR)<\/h2>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image15-3.png\" alt=\"Ahrefs Rank (AR)\" width=\"1100\" height=\"542\"><\/figure>\n<\/div>\n\n\n<p>Ahrefs Rank ranks all the websites in our database by the size and quality of their backlink profiles \u2014 basically, by their DR. The higher its DR is, the closer its AR is to #1.<\/p>\n\n\n\n<p>You can look at Ahrefs Rank as a much more granular version of Domain Rating, since it gives you the entire spectrum of DR across the&nbsp;web.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Ahrefs\u2019 Rank has nothing to do with your Google rankings or search traffic. It also doesn\u2019t directly affect your rankings.<span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"><\/span><\/div> <div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Organic Keywords\" data-section=\"organickeywords\">\n<p>\n\n<\/p>\n<h2 id=\"h.2djz9py1rbi\" class=\"wp-block-heading\">Organic Keywords<\/h2>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image2-5.png\" alt=\"Organic Keywords\" width=\"1999\" height=\"503\"><\/figure>\n<\/div>\n\n\n<p>This metric refers to the total number of keywords that your target ranks for in the top 100 organic search results. When ranking for the same keyword across different locations in \u201cAll locations\u201d mode, it\u2019s still counted as one keyword.&nbsp;<\/p><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Organic Traffic\" data-section=\"organictraffic\">\n\n\n\n<h2 id=\"h.688tjv91vjuc\" class=\"wp-block-heading\">Organic Traffic<\/h2>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image9-3.png\" alt=\"Organic Traffic\" width=\"1999\" height=\"503\"><\/figure>\n<\/div>\n\n\n<p>This metric is an estimation of how much organic search traffic your target website, subfolder or URL gets each&nbsp;month.<\/p>\n\n\n\n<p>Here\u2019s how it\u2019s calculated:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>We find all the keywords for which your target ranks in the top 100 organic search results<\/li>\n\n\n\n<li>We estimate the search traffic your target gets from each of those keywords based on its ranking position, monthly search volume and our estimated CTR for that position<\/li>\n\n\n\n<li>We sum up the traffic estimations of each keyword.<\/li>\n<\/ol>\n<p>\n\n<\/p>\n<p>Remember to treat the organic traffic estimations in Ahrefs as precisely that: estimations.<\/p>\n<p>\n\n<\/p>\n<p>Here\u2019s why:<\/p>\n<p>\n\n<\/p>\n<ol class=\"wp-block-list\">\n<li>We don\u2019t know all the possible search queries a page ranks&nbsp;for<\/li>\n\n\n\n<li>Search volumes are just approximations \u2013 even Google doesn\u2019t give exact values<\/li>\n\n\n\n<li>Ranking positions are volatile and can change by the second<\/li>\n\n\n\n<li>Our CTR estimations are also approximations based on our own CTR&nbsp;model.<\/li>\n<\/ol>\n<p>\n\n<\/p>\n<p>These four things contribute to discrepancies in search traffic estimations in Ahrefs. Any other tool providing a similar metric will face similar discrepancies.<\/p>\n<p>\n\n<\/p>\n<p>At the same time, these estimates work incredibly well for comparing whether your competitors\u2019 websites get more or less organic search traffic than your own. Since websites in the same industry will rank for the same range of keywords and suffer from the same discrepancies, if Ahrefs estimates that one website is getting more traffic than the other, this will likely be true for their actual traffic as&nbsp;well.<\/p>\n<p>\n\n<\/p>\n<p>You can use the following formula to estimate your competitor\u2019s traffic:<\/p>\n<p>\n\n<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image6-4.png\" alt=\"Ahrefs traffic discrepancy formula\"><\/figure>\n<p><\/p><\/div>\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> The good folks at AuthorityHacker compared the quality of search traffic estimations from six different SEO tools. In their study, Ahrefs turned out to be the winner with an average discrepancy of 22.5% and 0.99 correlation with GSC data. In <a href=\"https:\/\/ahrefs.com\/blog\/traffic-estimations-accuracy\/\">this blog post<\/a>, we replicated the study on a larger scale and reported on how the numbers change.<span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"><\/span><\/div> <div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Organic Traffic Value\" data-section=\"organictrafficvalue\">\n<p>\n\n<\/p>\n<h2 id=\"h.e3oxp26283ha\" class=\"wp-block-heading\">Organic Traffic Value<\/h2>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image13-2.png\" alt=\"Organic Traffic Value\" width=\"1999\" height=\"503\"><\/figure>\n<\/div>\n\n\n<p>Organic traffic value shows the value of the organic search traffic, if it were to be acquired via PPC in Google Ads.<\/p>\n\n\n\n<p>To calculate it, we take the estimated clicks for a keyword and multiply it by the CPC value for that keyword. Then we sum the total values to come up with a total traffic value metric.<\/p>\n\n\n\n<p>In essence, the number gives you a sense of how valuable a domain\u2019s keyword profile is. Another way to think of it is how much it would cost you, if you had to pay Google for every click that you\u2019re getting for free by ranking organically.<\/p>\n\n\n\n<p>For example, let\u2019s say that a page ranks for 2 keywords: blue widgets and red widgets.<\/p>\n<p>\n\n<\/p>\n<p>Blue widgets is responsible for sending the page 100 monthly organic visits and has an average CPC of $2. The traffic value for that keyword would then be $200. On the other hand, the keyword red widgets is also responsible for generating 100 monthly organic visits and has a CPC value of $1.<\/p>\n<p>\n\n<\/p>\n<p>The traffic value for that keyword would be $100, and the total traffic value for that page would be $300.<\/p>\n<p>\n\n<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Cost per click metrics are highly volatile and can change by the second. Regardless of exact live values, this metric can be helpful to understand the commercial value of both yours and your competitors\u2019 pages so you can prioritize your SEO and marketing tasks accordingly.<span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"><\/span><\/div>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Paid Traffic Cost\" data-section=\"paidtrafficcost\">\n\n\n\n<h2 id=\"h.c5ifpvoao6ya\" class=\"wp-block-heading\">Paid Traffic Cost<\/h2>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image5-5.png\" alt=\"Paid Traffic Cost\" width=\"1999\" height=\"501\"><\/figure>\n<\/div>\n\n\n<p>Paid traffic cost shows the estimated monthly cost of paid search traffic from all the keywords that your target ranks for via&nbsp;PPC.<\/p>\n\n\n\n<p>We calculate it based on multiplying the monthly paid traffic of a keyword by the CPC value. Then, we add up the paid traffic cost of individual paid keywords.<\/p>\n\n\n\n<p>NOTE: Like all other metrics, this value is a rough estimation. We don\u2019t capture all paid keywords due to a few reasons:<\/p>\n<p>\n\n<\/p>\n<ol class=\"wp-block-list\">\n<li>Websites bid on some keywords that we do not have in our keyword index, hence we don\u2019t scan&nbsp;them.<\/li>\n\n\n\n<li>\n<p>Websites bid on keywords that we do have and scan, but they use specific locations like a city. We can guarantee scanning from a country, but not an exact location.<\/p>\n<\/li>\n<\/ol>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Keyword Difficulty (KD)\" data-section=\"kd\">\n<p>\n\n<\/p>\n<h2 id=\"h.ze2hpvrfxqwi\" class=\"wp-block-heading\">Keyword Difficulty (KD)<\/h2>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image14-3.png\" alt=\"Keyword Difficulty (KD)\" width=\"1240\" height=\"766\"><\/figure>\n<\/div>\n\n\n<p>Keyword Difficulty gives an estimation of how hard it\u2019ll be to rank in the top 10 organic search results on Google for a given keyword. It\u2019s measured on a scale from 0 to 100, with the latter being the hardest to rank&nbsp;for.<\/p>\n\n\n\n<p>We calculate KD by pulling the top 10 ranking pages for your keyword and looking up how many websites link to each of them. The more links the top-ranking pages for your keyword have, the higher its KD&nbsp;score.<\/p>\n<p>\n\n<\/p>\n<p>This is a complicated metric and there\u2019s a lot more to say about it \u2013 to learn more, check out our <a href=\"https:\/\/ahrefs.com\/blog\/keyword-difficulty\/\">in-depth post on Keyword Difficulty<\/a>.<\/p>\n<p>\n\n<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> KD doesn\u2019t take anything else into account. You should always study the top 10 results manually for a more complete sense of ranking difficulty.<span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"><\/span><\/div> <div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Keyword Search Volume\" data-section=\"ksv\">\n<p>\n\n<\/p>\n<h2 id=\"h.52ta2ftdbiyv\" class=\"wp-block-heading\">Keyword Search Volume&nbsp;<\/h2>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image16-2.png\" alt=\"Keyword Search Volume&nbsp;\" width=\"1240\" height=\"766\"><\/figure>\n<\/div>\n\n\n<p>Keyword search volume represents the average number of times people search for a query in a target country in a given&nbsp;month.<\/p>\n\n\n\n<p>We use Google Keyword Planner data as a base to build our model, which is the data that you see in every other third party keyword tool.<\/p>\n\n\n\n<p>At this time, search volume in Ahrefs is calculated based on a 12-month average. Since the same person can perform multiple searches a month, search volume can be misleading and should be taken into account with another metric, like Traffic Potential.<\/p>\n<p>\n\n<\/p>\n<p>For a closer look at this metric, check out our <a href=\"https:\/\/ahrefs.com\/blog\/keyword-search-volume\/\">in-depth post on keyword search volume<\/a>.<\/p><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Traffic Potential\" data-section=\"tp\">\n<p>\n\n<\/p>\n<h2 id=\"h.y5md91vz8bjw\" class=\"wp-block-heading\">Traffic Potential<\/h2>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image12-2.png\" alt=\"Traffic Potential\" width=\"1858\" height=\"758\"><\/figure>\n<\/div>\n\n\n<p>Traffic potential shows the total organic traffic the #1 ranking page for your target keyword receives from all the keywords it ranks&nbsp;for.<\/p>\n\n\n\n<p>For example, the keyword \u201csubmit website to search engines\u201d has a traffic potential of 6.4k, even though it only has a search volume of&nbsp;500.<\/p>\n<p>\n\n<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image8-3.png\" alt=\"Traffic potential vs search volume \" width=\"1854\" height=\"758\"><\/figure>\n<p><\/p><\/div>\n\n\n<p>Since a page can rank for hundreds of keywords and get traffic from all of them, traffic potential is often a better metric to consider than search volume alone.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Parent Topic\" data-section=\"pt\">\n<p>\n\n<\/p>\n<h2 id=\"h.h17umucjixdt\" class=\"wp-block-heading\">Parent Topic<\/h2>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image11-4.png\" alt=\"Parent topic\" width=\"1858\" height=\"758\"><\/figure>\n<\/div>\n\n\n<p>Parent Topic determines if you can rank for your target keyword while targeting a more general topic instead.<\/p>\n<p>\n\n<\/p>\n<p>To identify the Parent Topic, we take the #1 ranking page for your keyword and find the query responsible for sending the most search traffic to that&nbsp;page.<\/p>\n<p>\n\n<\/p>\n<p>For example, let\u2019s say you own a fitness site and you want to teach people how to do lunges with weights. If you analyze the query \u201chow to do lunges with weights,\u201d you\u2019ll see that the search volume is 350. However, the Parent Topic is \u201clunge with weights.\u201d<\/p>\n<p>\n\n<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image1-7.png\" alt=\"Parent Topic example in Keywords Explorer\" width=\"1794\" height=\"694\"><\/figure>\n<p><\/p><\/div>\n\n\n<p>It looks like the #1 result for this query gets an estimated 2,000 monthly search visits.<\/p>\n<p>\n\n<\/p>\n<p>This should help you prioritize your keyword research and target more lucrative keywords.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Share of Voice\" data-section=\"sov\">\n\n\n\n<h2 id=\"h.xqrduu44hbpt\" class=\"wp-block-heading\">Share of Voice (SOV)<\/h2>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image10-3.png\" alt=\"Share of Voice (SOV)\" width=\"1282\" height=\"510\"><\/figure>\n<\/div>\n\n\n<p>Share of voice represents a website\u2019s overall visibility in the organic search results for a set of tracked keywords.<\/p>\n<p>\n\n<\/p>\n<p>We calculate it by dividing the traffic to a website by the total search traffic for all keywords that you\u2019re tracking. Traffic is allocated based on the click-through rate curve for a particular keyword.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Organic Pages\" data-section=\"organic-pages\">\n<h2 id=\"h.tershlipvux5\" class=\"wp-block-heading\">Organic Pages<\/h2>\n<\/div><\/div>\n<p><span style=\"font-weight: 400;\">Organic pages represents the total number of pages on your target that rank in the top 100 organic search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To track this over time, go to Site Explorer\u2019s Overview &gt; Organic search tab.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-170192 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/organic-pages.png\" alt=\"Organic Pages\" width=\"1640\" height=\"1024\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/organic-pages.png 1640w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/organic-pages-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/organic-pages-768x480.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/organic-pages-1536x959.png 1536w\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Crawled Pages\" data-section=\"crawled-pages\">\n<h2 id=\"h.tershlipvux5\" class=\"wp-block-heading\">Crawled Pages<\/h2>\n<\/div><\/div>\n<p><span style=\"font-weight: 400;\">Crawled pages represents the total number of unique pages on your target that were visited by Ahrefs crawler and saved to Ahrefs\u2019 index.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In general, the more \u201cpopular\u201d a site is (ie. a higher Domain Rating, has higher quality backlinks), the more likely a domain will be crawled. Domains that are less \u201cpopular\u201d (ie. lower DR, less quality backlinks) will be partially crawled.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To see if your website is crawled, go to Site Explorer\u2019s Overview and check \u201cCrawled pages\u201d on the General &gt; Performance chart. If Crawled pages is 0, it means the target website is not indexed.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-170190 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/crawledpages.png\" alt=\"Crawled Pages\" width=\"1636\" height=\"990\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/crawledpages.png 1636w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/crawledpages-680x411.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/crawledpages-768x465.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/crawledpages-1536x929.png 1536w\" sizes=\"auto, (max-width: 1636px) 100vw, 1636px\"><br><br><\/p>\n<p><span style=\"font-weight: 400;\">If it\u2019s a new site, allow some time for our crawler to index your page. If not, make sure AhrefsBot can crawl your website (<\/span><a href=\"https:\/\/help.ahrefs.com\/en\/articles\/1565233-how-do-i-enable-ahrefs-bot-to-crawl-my-website-and-index-its-pages\"><span style=\"font-weight: 400;\">learn how to enable our crawler<\/span><\/a><span style=\"font-weight: 400;\">). To find out if a domain is blocking our bot, check the status of its robots.txt in <\/span><a href=\"https:\/\/ahrefs.com\/robot\"><span style=\"font-weight: 400;\">our robots checker<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can see the distribution of your target\u2019s pages by <a href=\"https:\/\/ahrefs.com\/blog\/http-status-codes\/\">HTTP status code<\/a> by going to Site Explorer\u2019s Overview and looking for the Crawled pages widget.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-170191 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/crawled-pages.png\" alt=\"Crawled Pages widget in Overview 2.0\" width=\"1630\" height=\"556\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/crawled-pages.png 1630w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/crawled-pages-680x232.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/crawled-pages-768x262.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/crawled-pages-1536x524.png 1536w\" sizes=\"auto, (max-width: 1630px) 100vw, 1630px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"More resources\" data-section=\"more-resources\">\n<p>\n\n<\/p>\n<h2 id=\"h.tershlipvux5\" class=\"wp-block-heading\">More resources<\/h2>\n<\/div><\/div>\n\n\n\n<p>There you have it: definitions for the most common metrics you\u2019ll see throughout Ahrefs SEO toolset and explanations on how they\u2019re calculated.&nbsp;<\/p>\n<p>Now that you know how to interpret our metrics, here are some other resources to help you figure out which ones to monitor and how to build reports with&nbsp;them:<\/p>\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-report-template\/\">Steal Our SEO Report Template (Inspired by SEO Experts)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-metrics-to-track\/\">10 SEO Metrics That Actually Matter (And 4 That Don\u2019t)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-kpis\/\">12 SEO KPIs You Should (And Shouldn\u2019t) Track<\/a><\/li>\n<\/ul>\n\n\n\n<p>Curious about something that we haven\u2019t covered here? Have a look in <a href=\"https:\/\/ahrefs.com\/academy\">our Academy<\/a>,&nbsp;search in <a href=\"https:\/\/help.ahrefs.com\/en\/\">our Help Center<\/a>, or contact our support team and we\u2019ll be happy to point you in the right direction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ll be covering: Knowing where each metric comes from and how it\u2019s calculated lets you understand the advantages and flaws of that metric and apply them to your SEO efforts, giving you an edge over your competitors. Why trust Ahrefs\u2019<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":136,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[333],"tags":[],"coauthors":[345],"class_list":["post-169125","post","type-post","status-publish","format-standard","hentry","category-product-blog","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ahrefs\u2019 SEO Metrics: A Glossary<\/title>\n<meta name=\"description\" content=\"Are you confused by some of Ahrefs\u2019 SEO metrics? Learn what they mean and how to use them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/ahrefs-seo-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ahrefs\u2019 SEO Metrics: A Glossary\" \/>\n<meta property=\"og:description\" content=\"Are you confused by some of Ahrefs\u2019 SEO metrics? Learn what they mean and how to use them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/ahrefs-seo-metrics\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-30T20:22:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T11:00:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/seo-metrics-1.png\" \/>\n<meta name=\"author\" content=\"Rebekah Bek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paperseasons\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ahrefs-seo-metrics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ahrefs-seo-metrics\\\/\"},\"author\":{\"name\":\"Rebekah Bek\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/cdca43941cdba098bf02e8cf802e6147\"},\"headline\":\"Ahrefs\u2019 SEO Metrics: A Glossary\",\"datePublished\":\"2023-11-30T20:22:04+00:00\",\"dateModified\":\"2024-09-17T11:00:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ahrefs-seo-metrics\\\/\"},\"wordCount\":2610,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ahrefs-seo-metrics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/ahrefs-seo-metrics-a-glossary-by-rebekah-bek-product-blog-1.jpg\",\"articleSection\":[\"Product Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ahrefs-seo-metrics\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ahrefs-seo-metrics\\\/\",\"name\":\"Ahrefs\u2019 SEO Metrics: A Glossary\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ahrefs-seo-metrics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ahrefs-seo-metrics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/seo-metrics-1.png\",\"datePublished\":\"2023-11-30T20:22:04+00:00\",\"dateModified\":\"2024-09-17T11:00:15+00:00\",\"description\":\"Are you confused by some of Ahrefs\u2019 SEO metrics? 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