{"id":168786,"date":"2023-11-03T05:24:18","date_gmt":"2023-11-03T10:24:18","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=168786"},"modified":"2023-11-06T04:49:58","modified_gmt":"2023-11-06T09:49:58","slug":"seo-on-page-factors","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-on-page-factors\/","title":{"rendered":"9 On-Page SEO Factors You Can\u2019t Ignore"},"content":{"rendered":"\n<div class=\"intro-txt\">Google looks at various on-page factors to decide where a page should rank and how it should be presented in the search results.<\/div>\n\n\n\n<p>Getting these right can lead to higher rankings, increased visibility, and more organic traffic to your website\u2014so they\u2019re worth&nbsp;doing.<\/p>\n\n\n\n<p>Let\u2019s take a look at the top on-page SEO factors that can help you rise through the&nbsp;ranks.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Content relevance\" data-section=\"content-relevance\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Content relevance<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Making your content relevant is more important than ever. You need to craft your content so it gives your visitors the answers and information they are searching for.<\/p>\n\n\n\n<p>For example, you can tell by looking at the top results for \u201cair fryer salmon\u201d that searchers want a recipe. To stand the best chance of ranking for this keyword, that\u2019s what you should give them. If you write about the pros and cons of air-frying salmon, you\u2019ll struggle to rank because it\u2019s not what searchers want.&nbsp;<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">Search Intent in SEO: What It Is &amp; How to Optimize for&nbsp;It<\/a><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Content freshness\" data-section=\"content-freshness\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Content freshness<\/h2>\n\n\n\n<p>Keeping your content fresh prevents it from getting stale and out of date. Visitors to your site will expect your content to be accurate and provide a good user experience\u2014if it doesn\u2019t, then you\u2019re in trouble.&nbsp;<\/p>\n\n\n\n<p>Make sure to update outdated information and fulfill the searcher\u2019s intent by giving them all the information that they are looking for.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"\/blog\/republishing-content\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/content-refresh\/\">Content Refreshing: A Step-by-Step Strategy (Based on Updating 50+&nbsp;Posts)<\/a><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Title tags\" data-section=\"title-tags\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Title&nbsp;tags<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Title tags are an HTML element that specifies the title of the webpage. A good title tag will help visitors (and Google) understand what the page is&nbsp;about.<\/p>\n\n\n\n<p>Title tags are shown in search engines like Google alongside the webpage\u2019s meta description. They are usually one of the first things visitors see when scanning through the search results.<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">How to Craft the Perfect SEO Title Tag (Our 4-Step Process)<\/a><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"URLs\" data-section=\"urls\">\n\n\n\n<h2 class=\"wp-block-heading\">4. URLs<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>URL stands for uniform resource locator\u2014it sounds complicated, but it\u2019s the address of a website. Most web browsers will display the URL in the address bar when you visit a website.<\/p>\n\n\n\n<p>When it comes to SEO, there are small optimizations you can make to your URLs to make them more readable by search engines.<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/seo-friendly-urls\/\">How to Create SEO-Friendly URLs (Step-by-Step)<\/a><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Meta descriptions\" data-section=\"meta-descriptions\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Meta descriptions<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A meta description is an HTML attribute that describes what a webpage is about. They are shown by search engines like Google in their search results alongside the title tag to provide context about the webpage.<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/meta-description\/\">How to Write the Perfect Meta Description<\/a><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Internal links\" data-section=\"internal-links\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Internal links<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>An internal link is a hyperlink that links to an internal destination within the same website. They\u2019re helpful for SEO as they can help signpost important content on your website to search engines like Google.&nbsp;<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">Internal Links for SEO: An Actionable Guide<\/a><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Schema markup\" data-section=\"schema-markup\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Schema markup<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Schema markup helps search engines like Google understand information on a page in more detail.<\/p>\n\n\n\n<p>Google uses schema to show rich results\u2014visually enhanced search results. For certain niches, like recipes, you need to use schema markup, as visitors expect to see visual results for this type of content.<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">Schema Markup: What It Is &amp; How to Implement It<\/a><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Images\" data-section=\"images\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Images<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Optimizing images with SEO in mind is important. Alt text, captions, choosing the best file type, and sizing your images appropriately are just a few of the things that you need to take into account when adding images to your website.<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/image-seo\/\">Image SEO: 12 Actionable Tips (for More Organic Traffic)<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. E-E-A-T<\/h2>\n\n\n\n[\/post_nav_link]\n\n\n\n<p>E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is a concept used by human quality raters to evaluate Google\u2019s search ranking systems. It is not a direct ranking factor, but Google likes content from trusted sources that have first hand experience about the topic they are writing about.<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">E-E-A-T Is the New E-A-T. What the New \u201cE\u201d Means for&nbsp;SEO<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting these right can lead to higher rankings, increased visibility, and more organic traffic to your website\u2014so they\u2019re worth&nbsp;doing. Let\u2019s take a look at the top on-page SEO factors that can help you rise through the&nbsp;ranks. Making your content relevant<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[437],"class_list":["post-168786","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 On-Page SEO Factors You Can&#039;t Ignore<\/title>\n<meta name=\"description\" content=\"Improve your page&#039;s search performance in eight simple steps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-on-page-factors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 On-Page SEO Factors You Can&#039;t Ignore\" \/>\n<meta property=\"og:description\" content=\"There are certain aspects of on-page SEO that simply cannot be ignored.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/seo-on-page-factors\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-03T10:24:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-06T09:49:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/ahrefs_blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chris Haines\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"There are certain aspects of on-page SEO that simply cannot be ignored.\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_at_b449\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-on-page-factors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-on-page-factors\\\/\"},\"author\":{\"name\":\"Chris Haines\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/9afb394ccc6e0e19c199d26984a8b0b2\"},\"headline\":\"9 On-Page SEO Factors You Can\u2019t Ignore\",\"datePublished\":\"2023-11-03T10:24:18+00:00\",\"dateModified\":\"2023-11-06T09:49:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-on-page-factors\\\/\"},\"wordCount\":759,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\",\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/9-on-page-seo-factors-you-can8217t-by-chris-haines-general-seo-1.jpg\",\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-on-page-factors\\\/#primaryimage\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-on-page-factors\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-on-page-factors\\\/\",\"name\":\"9 On-Page SEO Factors You Can't Ignore\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"datePublished\":\"2023-11-03T10:24:18+00:00\",\"dateModified\":\"2023-11-06T09:49:58+00:00\",\"description\":\"Improve your page's search performance in eight simple steps.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-on-page-factors\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; 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