{"id":168563,"date":"2023-11-01T06:37:43","date_gmt":"2023-11-01T11:37:43","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=168563"},"modified":"2023-11-02T08:41:44","modified_gmt":"2023-11-02T13:41:44","slug":"content-briefs","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/content-briefs\/","title":{"rendered":"How to Create Content Briefs (with 6 Templates)"},"content":{"rendered":"\n<div class=\"intro-txt\">If you want to publish more blog content, you need to create solid content briefs.<\/div>\n\n\n\n<p>Content briefs are simple documents that tell a writer\u2026 what to write about. They provide the information and context writers need to understand the goal of each article, ensure they cover all the key points, and turn in an A-grade draft with minimal hassle.<\/p>\n\n\n\n<p>A good content brief should be simple. It should cover the essential information a writer needs <em>without <\/em>drowning them in SEO jargon or taking away their freedom to write in the way they think&nbsp;best.<\/p>\n\n\n\n<p>Briefs should also be <em>brief<\/em>\u2014they are not <a href=\"https:\/\/ahrefs.com\/blog\/content-outline\/\">content outlines<\/a>. Spend too long writing suggested headers, recommending examples to include, and handpicking competitor articles to read, and you may as well have written the article yourself.&nbsp;<\/p>\n\n\n\n<p>With that in mind, here\u2019s our straightforward content brief template, and a step-by-step guide to filling it&nbsp;out.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Template<\/div><div class=\"recommendation-content\">\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1xtTmq-ZOs0Y3XYez-qg67KyjdiAI_APbg1V9kQ_l-0M\/copy\">Click here to save a copy of our content brief template.<\/a><\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"583\" height=\"757\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-7.png\" alt=\"Screenshot of content brief template\" class=\"wp-image-168574\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-7.png 583w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-7-327x425.png 327w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Write a working title\" data-section=\"write-a-working-title\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Write a working title<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Every content brief should start with a working title for your article.<\/p>\n\n\n\n<p>This doesn\u2019t need to be a perfect, polished title. The goal of your working title is not to earn clicks or pique the reader\u2019s interest\u2014it\u2019s to help the writer write. Keep it simple, and communicate the core idea of your article.<\/p>\n\n\n\n<p><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>How to create a content brief<\/em><\/li>\n\n\n\n<li><em>Sharing our experience attending BrightonSEO<\/em><\/li>\n\n\n\n<li><em>Why cloud architecture is overhyped<\/em><\/li>\n\n\n\n<li><em>Keyword clustering using Ahrefs<\/em><\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re creating <a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">SEO content<\/a>, your working title should reflect the primary intent of your target keyword. In other words, it needs to give searchers what they want: whether that\u2019s a <em>how to<\/em>, a list of tools, or a set of templates.<\/p>\n\n\n\n<p>You can check the intent of your keywords with a quick Google search, but if you\u2019d like to see the results for different countries (and make sure the results aren\u2019t being personalised to you), you can check intent in Ahrefs.<\/p>\n\n\n\n<p>Enter your target keyword into Keywords Explorer and scroll down to the SERP overview box. You\u2019ll be able to see the titles of the top-ranking articles for that keyword.<\/p>\n\n\n\n<p>Here\u2019s the SERP overview for the keyword <em>content brief<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"633\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-9.png\" alt=\"SERP overview for &quot;content brief&quot;\" class=\"wp-image-168575\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-9.png 650w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-9-436x425.png 436w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\"><\/figure>\n\n\n\n<p>Pay special attention to the formats used by the top-ranking content. If they all take similar angles (like, in this example, \u201chow to\u201d), there\u2019s a good chance searchers are satisfied by&nbsp;it.<\/p>\n\n\n\n<p>(Although that shouldn\u2019t stop you from using your best judgment and finding ways to stand out from your competitors\u2014more on that&nbsp;below.)<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Explain the goal\" data-section=\"explain-the-goal\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Explain the&nbsp;goal<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There\u2019s a reason you want this article written (otherwise, why spend time and money creating it?).&nbsp;<\/p>\n\n\n\n<p>Share your goal with the writer. Help them understand <em>why <\/em>they\u2019re writing something and they\u2019ll have a better chance at hitting your&nbsp;goal.<\/p>\n\n\n\n<p><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Explain how to create an effective content brief.<\/em><\/li>\n\n\n\n<li><em>Document our experience as sponsors of the BrightonSEO conference.<\/em><\/li>\n\n\n\n<li><em>Share our CEO\u2019s opinion on cloud architecture.<\/em><\/li>\n\n\n\n<li><em>Teach existing users how to use our new keyword clustering feature for keyword research.<\/em><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Describe who you\u2019re writing for\" data-section=\"describe-who-youre-writing-for\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Describe who you\u2019re writing for<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>This doesn\u2019t need to be a complicated persona document or a deep-dive into the reader\u2019s awareness stage and demographic data.<\/p>\n\n\n\n<p>Instead, share details that will help the writer choose the correct language and level of complexity for their article, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The audience\u2019s experience-level with the topic<\/strong>: are they beginners looking for simple tutorials, or experts looking for advanced tips and tricks?<\/li>\n\n\n\n<li><strong>Their role<\/strong>: are you hoping to reach software engineers or solopreneurs? Junior content marketers or experienced CMOs?<\/li>\n<\/ul>\n\n\n\n<p>Sometimes the existing search results can help narrow down your audience. If the top-performing articles all include <em>\u201cfor beginners\u201d <\/em>in their title, there\u2019s a good chance you should follow suit.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Share sub-topics to include\" data-section=\"share-sub-topics-to-include\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Share sub-topics to include<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You can help your writer by suggesting important sub-topics to include in the article.<\/p>\n\n\n\n<p>Common sense is a helpful guide: for an article about content briefs, you\u2019d probably want to include a definition and a tutorial for actually creating a content brief.<\/p>\n\n\n\n<p>You can also take a more more data-driven approach to finding sub-topics. I like using Ahrefs for&nbsp;this.<\/p>\n\n\n\n<p>Start by putting your topic into Keywords Explorer, and heading to the Related terms report. Select the <em>Also rank for <\/em>tab, and you\u2019ll see a list of additional keywords that top-ranking articles for your topic commonly rank&nbsp;for:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"784\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-7.png\" alt=\"Screenshot of &quot;also rank for&quot; tab\" class=\"wp-image-168577\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-7.png 525w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-7-285x425.png 285w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\"><\/figure>\n\n\n\n<p>In the example above, we\u2019re looking at the keyword <em>content briefs. <\/em>From the results, it seems that top-performing articles also rank for keywords relating to <em>templates <\/em>and <em>examples. <\/em>For this article, the writer might want to include a section about <em>content brief examples<\/em>.<\/p>\n\n\n\n<p>(Spoiler: we did, check it out&nbsp;below.)<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Explain how your product fits in\" data-section=\"explain-how-your-product-fits-in\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Explain how your product fits&nbsp;in<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The point of content marketing is help grow a business (otherwise, it\u2019s just\u2026 writing). With that in mind, use your content brief to suggest relevant opportunities to mention your products.<\/p>\n\n\n\n<p>It can feel salesy when products are shoehorned into articles where they don\u2019t belong. Instead, focus on topics where it would be natural to mention your product. This is something we do at Ahrefs (hence the screenshots above).<\/p>\n\n\n\n<p>If your writer isn\u2019t already an expert with your products, help them out with by explaining how your product \u201cfits in\u201d to the topic at hand, and recommending product features that would be helpful to mention.<\/p>\n\n\n\n<p><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>We don\u2019t offer a content briefing product, but here are three ways our data can help with the process.<\/em><\/li>\n\n\n\n<li><em>We spoke to tons of customers at the conference: here was their top product feedback.<\/em><\/li>\n\n\n\n<li><em>For this section on keyword clustering, it would be worth mentioning the new clustering tool in Keywords Explorer.<\/em><\/li>\n\n\n\n<li><em>We recently moved our hosting from the cloud to on-premises installation.<\/em><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Suggest ways to make the article unique\" data-section=\"suggest-ways-to-make-the-article-unique\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Suggest ways to make the article unique<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Virtually every article has to compete for attention with similar articles covering the same topic. To help your article stand out, you can suggest unique information to include\u2014things that competing articles don\u2019t&nbsp;cover.<\/p>\n\n\n\n<p>You could recommend experts to interview, or relevant quotes to include. You could include data and statistics to reference. You could even share a few personal experiences and stories that might help the reader understand the&nbsp;topic.<\/p>\n\n\n\n<p><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Use HARO to find people willing to share their content brief template.<\/em><\/li>\n\n\n\n<li><em>Let\u2019s tell the story of how I used keyword clustering to rank for 1200-keywords with one article.<\/em><\/li>\n\n\n\n<li><em>Here\u2019s some research about the costs of cloud hosting for you to reference.<\/em><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Share practical details\" data-section=\"share-practical-details\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Share practical details<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Last of all, include any nitty-gritty practical details your writer would find helpful, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Article deadline<\/li>\n\n\n\n<li>Useful resources (like your style&nbsp;guide)<\/li>\n\n\n\n<li>Editors or reviewers they should communicate with<\/li>\n\n\n\n<li>Internal links to other related articles on your website<\/li>\n<\/ul>\n\n\n\n<p>Fill out these details for every article, share your briefs with your writer, and await content goodness to appear in your&nbsp;inbox.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Content brief templates from the experts\" data-section=\"content-brief-templates-from-the-experts\">\n\n\n\n<h2 class=\"wp-block-heading\">Content brief templates from the experts<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Our content brief template is simple, and a great starting point for most people looking to publish more posts. But there are many situations that might call for more (or less) detail in certain areas, like writing extra-technical content, or creating articles that form part of an ongoing series.<\/p>\n\n\n\n<p>I asked a handful of content leads and agency owners to share their personal content brief templates. Check out the templates below, and download any that you might find helpful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Draft.dev\u2019s technical content template<\/h3>\n\n\n\n<p><strong>Creator:<\/strong> <a href=\"https:\/\/www.linkedin.com\/in\/karllhughes\/\">Karl Hughes<\/a>, <a href=\"https:\/\/draft.dev\/\">Draft.dev<\/a><\/p>\n\n\n\n<p><strong>Link:<\/strong> <a href=\"https:\/\/docs.google.com\/document\/d\/1SF8qmJ4fiJnV71kT7hSWt_7TXkdsZikBco-hnlL-PbE\/copy\">Make a copy&nbsp;here<\/a><\/p>\n\n\n\n<p>Karl Hughes runs the technical content marketing agency Draft.dev. His briefs contain a huge amount of detail to help a big team of writers cover extremely technical topics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"836\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-8.png\" alt=\"Screenshot of technical content template\" class=\"wp-image-168578\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-8.png 646w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-8-328x425.png 328w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Freshpaint\u2019s product-focused content template<\/h3>\n\n\n\n<p><strong>Creator:<\/strong> <a href=\"https:\/\/www.linkedin.com\/in\/markrogers88\/\">Mark Rogers<\/a>, <a href=\"https:\/\/www.freshpaint.io\/\">Freshpaint<\/a><\/p>\n\n\n\n<p><strong>Link:<\/strong> <a href=\"https:\/\/docs.google.com\/document\/d\/139NTyH9_mOkX5c4MPs2qC8MV7Gvp1M8TOhqD3qTO8VU\/copy\">Make a copy&nbsp;here<\/a><\/p>\n\n\n\n<p>Mark Rogers is the Director of Content at Freshpaint. His briefs focus on Freshpaint\u2019s product: providing a product overview, sharing boilerplate about Freshpaint\u2019s HIPAA compliance, and explaining how the product \u201cfits in\u201d to the topic at&nbsp;hand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"781\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-8.png\" alt=\"Screenshot of Freshpaint\u2019s product-focused content template\" class=\"wp-image-168580\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-8.png 597w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-8-325x425.png 325w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Fio Dossetto\u2019s ABCD template<\/h3>\n\n\n\n<p><strong>Creator:<\/strong> <a href=\"https:\/\/www.linkedin.com\/in\/fiorenzadossetto\/\">Fio Dossetto<\/a>, <a href=\"https:\/\/contentfolks.com\/\">contentfolks<\/a><\/p>\n\n\n\n<p><strong>Link:<\/strong> <a href=\"https:\/\/docs.google.com\/document\/d\/1iOVo2lfUXNqbJhS7xKDY3mf10RriMD55azhAIYpogCw\/copy\">Make a copy&nbsp;here<\/a><\/p>\n\n\n\n<p>Fio is the creator of contentfolks and Senior Content Strategist at <a href=\"http:\/\/float.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Float.com<\/a>. Her ABCD template shares plain English information across four key areas: audience, brand, context, and details.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"779\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-10.png\" alt=\"Screenshot of ABCD template\" class=\"wp-image-168581\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-10.png 600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-10-327x425.png 327w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Deel\u2019s marketing-focused brief and editing checklist<\/h3>\n\n\n\n<p><strong>Creator:<\/strong> <a href=\"https:\/\/www.linkedin.com\/in\/anja-simic-86120859\/\">Anja Simic<\/a>, <a href=\"https:\/\/www.deel.com\/\">Deel<\/a><\/p>\n\n\n\n<p><strong>Link:<\/strong> <a href=\"https:\/\/docs.google.com\/document\/d\/1r9-W_Cw8g-K-8o0ntCkI_RvO043KKLJtT3d9zd1nBd4\/copy\">Make a copy&nbsp;here<\/a><\/p>\n\n\n\n<p>Anja Simic\u2019s content briefs for HR platform Deel do a great job at connecting each article back to the bigger marketing strategy. The brief helps the writer to reference case studies, awards, and data from recent Deel studies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"603\" height=\"780\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-9.png\" alt=\"Screenshot of content briefs for Deel\" class=\"wp-image-168582\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-9.png 603w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-9-329x425.png 329w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Omniscient Digital\u2019s audience, SEO, brand, and conversion template<\/h3>\n\n\n\n<p><strong>Creator:<\/strong> <a href=\"https:\/\/www.linkedin.com\/in\/iamalexbirkett\/\">Alex Birkett<\/a>, <a href=\"https:\/\/beomniscient.com\/\">Omniscient Digital<\/a><\/p>\n\n\n\n<p><strong>Link:<\/strong> <a href=\"https:\/\/docs.google.com\/document\/d\/1ukDNX3Z5g8wzH4wPWEp1jxbaUcx0X5L1RE0Am7ezojg\/copy\">Make a copy&nbsp;here<\/a><\/p>\n\n\n\n<p>Omniscient Digital is a content marketing agency. Their briefs provide room for their strategists to share expert guidance to writers: recommending ways to bring new information to the discussion, mention the customer\u2019s products, and generally stand out in the&nbsp;SERPs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"782\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-8.png\" alt=\"Screenshot of Omniscient\u2019s audience, SEO, brand, and conversion template\" class=\"wp-image-168584\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-8.png 604w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-8-328x425.png 328w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>I\u2019ve written hundreds of articles and managed dozens of writers over the years. In both cases, problems with inconsistent quality and endless rewrites usually boiled down to one thing: miscommunication.<\/p>\n\n\n\n<p>A content brief is a simple, straightforward way to provide your writers with exactly the information they need to write great articles. It ensures that both you and your writer understand <em>why <\/em>and <em>how <\/em>to create every article\u2014removing most miscommunication issues at the source.<\/p>\n\n\n\n<p>How do you build content briefs? Let me know on <a href=\"https:\/\/twitter.com\/thinking_slow\">X<\/a> or <a href=\"https:\/\/www.linkedin.com\/in\/thinkingslow\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content briefs are simple documents that tell a writer\u2026 what to write about. They provide the information and context writers need to understand the goal of each article, ensure they cover all the key points, and turn in an A-grade<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":194,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73],"tags":[],"coauthors":[457],"class_list":["post-168563","post","type-post","status-publish","format-standard","hentry","category-content-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create Content Briefs (with 6 Templates)<\/title>\n<meta name=\"description\" content=\"If you want to publish more blog content, you need to create solid content briefs. Use these templates to get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/content-briefs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Content Briefs (with 6 Templates)\" \/>\n<meta property=\"og:description\" content=\"Build killer content briefs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/content-briefs\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-01T11:37:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-02T13:41:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-7.png\" \/>\n<meta name=\"author\" content=\"Ryan Law\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Struggling with content briefs? Follow our straightforward guide!\" \/>\n<meta name=\"twitter:creator\" content=\"@thinking_slow\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-briefs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-briefs\\\/\"},\"author\":{\"name\":\"Ryan Law\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e63cf0d276886d0391667a066edafeda\"},\"headline\":\"How to Create Content Briefs (with 6 Templates)\",\"datePublished\":\"2023-11-01T11:37:43+00:00\",\"dateModified\":\"2023-11-02T13:41:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-briefs\\\/\"},\"wordCount\":1716,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-briefs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/how-to-create-content-briefs-with-by-ryan-law-content-marketing.jpg\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-briefs\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-briefs\\\/\",\"name\":\"How to Create Content Briefs (with 6 Templates)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-briefs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-briefs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/image4-7.png\",\"datePublished\":\"2023-11-01T11:37:43+00:00\",\"dateModified\":\"2023-11-02T13:41:44+00:00\",\"description\":\"If you want to publish more blog content, you need to create solid content briefs. 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