{"id":168467,"date":"2023-10-31T18:06:23","date_gmt":"2023-10-31T23:06:23","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=168467"},"modified":"2023-10-31T18:06:27","modified_gmt":"2023-10-31T23:06:27","slug":"white-hat-link-building-techniques","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/white-hat-link-building-techniques\/","title":{"rendered":"7 Popular White Hat Link Building Techniques (That SEOs Are Still Using&nbsp;Today)"},"content":{"rendered":"\n<div class=\"intro-txt\">Every year, the SEO agency Aira conducts a State of Link Building survey.<\/div>\n\n\n\n<p>In the <a href=\"https:\/\/aira.net\/state-of-link-building\/\">most recent edition<\/a>, 270 SEOs voted for the link-building techniques they still use&nbsp;today.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1054\" height=\"1358\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image23.png\" alt=\"Link building techniques SEO are still using, from Aira's State of Link Building\" class=\"wp-image-168479\" style=\"aspect-ratio:0.7761413843888071;width:450px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image23.png 1054w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image23-330x425.png 330w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image23-768x990.png 768w\" sizes=\"auto, (max-width: 1054px) 100vw, 1054px\"><\/figure>\n\n\n\n<p>Let\u2019s look at how to do these seven tactics.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Content marketing specifically to generate links\" data-section=\"link-bait\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Content marketing specifically to generate links<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Also known as creating link bait, the goal is to create something so valuable and interesting that other people want to link to&nbsp;it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to do&nbsp;it<\/h3>\n\n\n\n<p>There\u2019s no surefire way to do this. If it was so easy, everyone would be doing it. That said, there are ways to find link-bait ideas. One way is to piggyback off what\u2019s already working for your competitors.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your competitor\u2019s domain&nbsp;<\/li>\n\n\n\n<li>Go to the <strong>Best by links<\/strong> report<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"1704\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image17-3.jpg\" alt=\"The most linked-to content on Ahrefs blog, via Ahrefs' Site Explorer\" class=\"wp-image-168480\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image17-3.jpg 1700w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image17-3-424x425.jpg 424w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image17-3-768x770.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image17-3-1532x1536.jpg 1532w\" sizes=\"auto, (max-width: 1700px) 100vw, 1700px\"><\/figure>\n\n\n\n<p>This report shows which of your competitors\u2019 pages attracted the most backlinks. Eyeball the list to see what topics and formats resonate in your industry.&nbsp;<\/p>\n\n\n\n<p>For example, data studies and statistics are popular in the SEO&nbsp;niche:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1264\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image18-2.png\" alt=\"The most linked-to content on the Ahrefs blog are data studies and statistics\n\" class=\"wp-image-168482\" style=\"aspect-ratio:0.8544303797468354;width:586px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image18-2.png 1080w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image18-2-363x425.png 363w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image18-2-768x899.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"><\/figure>\n\n\n\n<p>If you\u2019re in this space, you can probably attract links to this kind of content, too.<\/p>\n\n\n\n<p>Just remember that creating content \u201cdesigned to entice links\u201d doesn\u2019t mean you\u2019ll automatically get them. People won\u2019t magically find your content and link to it. You promote it. Learn how to do that in my <a href=\"https:\/\/ahrefs.com\/blog\/content-promotion\/\">content promotion post<\/a>.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-bait\/\">What Is Link Bait? 7 Successful Examples<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/linkable-assets\/\">6 Linkable Asset Types (And EXACTLY How to Earn Links With Them)<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Competitor analysis and targeting their links\" data-section=\"competitor-analysis\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Competitor analysis and targeting their&nbsp;links<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>This technique is about looking at how your competitors get links and how you can do the same for your website.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to do&nbsp;it<\/h3>\n\n\n\n<p>First, you\u2019ll need to check the backlink profile of your competitors\u2019 websites.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your competitor\u2019s domain<\/li>\n\n\n\n<li>Go to the <strong>Backlinks<\/strong> report<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1384\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image16-5.jpg\" alt=\"Backlinks report for Moz.com, via Ahrefs' Site Explorer\" class=\"wp-image-168483\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image16-5.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image16-5-614x425.jpg 614w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image16-5-768x532.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image16-5-1536x1063.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Rather than identifying specific links to replicate, look for patterns. This will help you spot link-building strategies that your competitors are using successfully.&nbsp;<\/p>\n\n\n\n<p>For example, we see that the Moz team has appeared on multiple podcasts:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1359\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-3.png\" alt=\"Podcast episodes the Moz team has appeared on\" class=\"wp-image-168485\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-3-625x425.png 625w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-3-768x522.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-3-1536x1044.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>This tells us that <a href=\"https:\/\/ahrefs.com\/blog\/podcast-link-building\/\">podcast link-building<\/a> is a strategy that works in our industry. We can do the same too. We can curate podcast opportunities by looking for those our competitors have already appeared on, and we can also find more podcast opportunities by following the process in <a href=\"https:\/\/www.youtube.com\/watch?v=brRDrcFihVs\">this video<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-brrdrcfihvs\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-brrdrcfihvs\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/brRDrcFihVs?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/brRDrcFihVs?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/competitor-backlink-analysis\/\">How to Perform a Competitor Link Analysis in 3&nbsp;Steps<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/find-competitors-backlinks\/\">How to Find Your Competitors\u2019 Backlinks (And Get Them for Yourself)<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Guest posting\" data-section=\"guest-posting\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Guest posting<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Guest posting is where you write a post for someone else\u2019s website.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to do&nbsp;it<\/h3>\n\n\n\n<p>The best websites to write for are those that already get lots of traffic to content about similar topics to the one you want to write about. Here\u2019s how to find these websites:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n\n\n\n<li>Enter a related topic and change the dropdown to \u201cIn&nbsp;title\u201d<\/li>\n\n\n\n<li>Filter for English results&nbsp;<\/li>\n\n\n\n<li>Filter for results with 500+&nbsp;words<\/li>\n\n\n\n<li>Go to the \u201cWebsites\u201d tab<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1410\" height=\"1018\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-6.png\" alt=\"The top 100 websites about the topic &quot;low carb&quot;, via Ahrefs' Content Explorer\" class=\"wp-image-168487\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-6.png 1410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-6-589x425.png 589w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-6-768x554.png 768w\" sizes=\"auto, (max-width: 1410px) 100vw, 1410px\"><\/figure>\n\n\n\n<p>This shows you the websites getting the most organic search traffic to content about your&nbsp;topic.<\/p>\n\n\n\n<p>From here, you want to eyeball the <strong>Authors<\/strong> column and prioritize websites with multiple authors, as this often points to them accepting guest&nbsp;posts.<\/p>\n\n\n\n<p>For example, Perfect Keto gets an estimated 19K monthly search visits from 20 authors for the topic \u201clow&nbsp;carb\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1062\" height=\"162\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-5.png\" alt=\"PerfectKeto gets an estimated 19,000 search visits from 20 authors about the topic of low carb\" class=\"wp-image-168489\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-5.png 1062w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-5-680x104.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-5-768x117.png 768w\" sizes=\"auto, (max-width: 1062px) 100vw, 1062px\"><\/figure>\n\n\n\n<p>It\u2019s likely that some of these are guest authors, so this could be a good site to&nbsp;pitch.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">Guest Blogging for SEO: Everything You Need to Know<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Reactive PR\" data-section=\"reactive-pr\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Reactive PR<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Reactive PR is where you react quickly to time-sensitive opportunities to earn&nbsp;links.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to do&nbsp;it<\/h3>\n\n\n\n<p>It varies from industry to industry, but it\u2019s common to use <a href=\"https:\/\/www.helpareporter.com\/\">Help a Reporter Out (HARO)<\/a>. This platform connects journalists looking for quotes and feedback to expert sources. You can sign up for free and respond to any you can answer.<\/p>\n\n\n\n<p>For example, a journalist at HandicappedPets.com put out a&nbsp;query:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"645\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image22.png\" alt=\"Query put out by a journalist from a pet website\n\" class=\"wp-image-168491\" style=\"aspect-ratio:1.386046511627907;width:592px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image22.png 894w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image22-589x425.png 589w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image22-768x554.png 768w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\"><\/figure>\n\n\n\n<p>Dr. Jonathan Roberts, a veterinarian at PetKeen.com, responded and earned a&nbsp;link:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"160\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image20-1.png\" alt=\"A link to PetKeen.com, thanks to an expert reply from Dr. Jonathan Roberts\" class=\"wp-image-168493\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image20-1.png 960w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image20-1-680x113.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image20-1-768x128.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\"><\/figure>\n\n\n\n<p>After you sign up for HARO, you\u2019ll receive three emails a&nbsp;day.<\/p>\n\n\n\n<p>Given that you should only respond to relevant queries where you have the expertise to answer, I recommend setting up some Gmail filters. This will spare your inbox by filtering out irrelevant opportunities.<\/p>\n\n\n\n<p>Here\u2019s how to do&nbsp;it:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click the search options filter<\/li>\n\n\n\n<li>Set the \u201cFrom\u201d field to haro@helpareporter.com.<\/li>\n\n\n\n<li>Set the \u201cSubject\u201d to \u201c[HARO]\u201d<\/li>\n\n\n\n<li>Set \u201cHas the words\u201d to keywords you want to monitor (you can use the OR operator to list multiple keywords here)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"994\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image24-1.png\" alt=\"Adding Gmail filters to curate HARO opportunities\n\" class=\"wp-image-168495\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image24-1.png 1466w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image24-1-627x425.png 627w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image24-1-768x521.png 768w\" sizes=\"auto, (max-width: 1466px) 100vw, 1466px\"><\/figure>\n\n\n\n<p>Hit search and check that everything\u2019s correct. If all looks good, hit the search options caret again and click \u201cCreate filter.\u201d<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.searchenginejournal.com\/reactive-digital-pr-link-building\/450157\/\">Reactive Digital PR: What It Is &amp; How To Use It For Link Building<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Broken link building\" data-section=\"broken-link-building\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Broken link building<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Broken link building is where&nbsp;you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find a dead page with&nbsp;links<\/li>\n\n\n\n<li>Create your own page on the&nbsp;topic<\/li>\n\n\n\n<li>Ask people linking to the dead page to link to you instead<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to do&nbsp;it<\/h3>\n\n\n\n<p>First, you\u2019ll need to find a dead page with links. Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n\n\n\n<li>Search for a&nbsp;topic<\/li>\n\n\n\n<li>Filter for broken pages&nbsp;only<\/li>\n\n\n\n<li>Filter for pages with 10+ referring domains<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1410\" height=\"348\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-4.png\" alt=\"Filters to find dead pages with links, via Ahrefs' Content Explorer\" class=\"wp-image-168498\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-4.png 1410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-4-680x168.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-4-768x190.png 768w\" sizes=\"auto, (max-width: 1410px) 100vw, 1410px\"><\/figure>\n\n\n\n<p>For example, searching for \u201cketo\u201d finds this page with 104 referring domains:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1704\" height=\"338\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-5.png\" alt=\"A dead page with 104 referring domains\" class=\"wp-image-168500\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-5.png 1704w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-5-680x135.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-5-768x152.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-5-1536x305.png 1536w\" sizes=\"auto, (max-width: 1704px) 100vw, 1704px\"><\/figure>\n\n\n\n<p>If you visit the page, you\u2019ll see that it is indeed dead:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"668\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-5.png\" alt=\"An error showing &quot;Page not found&quot; on a page\" class=\"wp-image-168502\" style=\"aspect-ratio:1.1826347305389222;width:523px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-5.png 790w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-5-503x425.png 503w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-5-768x649.png 768w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\"><\/figure>\n\n\n\n<p>Next, click on the caret next to the URL and click to view it on archive.org. This will show you how the page looked before it disappeared.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1298\" height=\"836\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image21-1.png\" alt=\"Clicking &quot;View on Archive.org&quot; to see what a page looked like in the past\n\" class=\"wp-image-168504\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image21-1.png 1298w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image21-1-660x425.png 660w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image21-1-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image21-1-768x495.png 768w\" sizes=\"auto, (max-width: 1298px) 100vw, 1298px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1710\" height=\"848\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-4.png\" alt=\"What a page looked like in the past, via Wayback Machine\n\" class=\"wp-image-168505\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-4.png 1710w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-4-680x337.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-4-768x381.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-4-1536x762.png 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\"><\/figure>\n\n\n\n<p>If recreating this content makes sense for your site, do it, then reach out to all the people linking to the dead page and pitch yours as a replacement.&nbsp;<\/p>\n\n\n\n<p>You can find these linkers by entering the dead page\u2019s URL into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and going to the <strong>Backlinks<\/strong> report.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"1076\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-5.png\" alt=\"Checking the backlink profile of the dead page, via Ahrefs' Site Explorer\n\" class=\"wp-image-168507\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-5.png 1892w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-5-680x387.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-5-768x437.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-5-1536x874.png 1536w\" sizes=\"auto, (max-width: 1892px) 100vw, 1892px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/broken-link-building\/\">Broken Link Building: The Complete Guide<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Chasing brand mentions\" data-section=\"brand-mentions\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Chasing brand mentions<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The main focus of this technique is trying to convert unlinked mentions to linked mentions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to do&nbsp;it<\/h3>\n\n\n\n<p>First, you need to find your unlinked mentions. You can do this by running the following search in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/web-explorer\/\">Web Explorer<\/a>:&nbsp;<\/p>\n\n\n\n<p><code>[your brand] -outlinkdomain:[yourwebsite].com -site:[yourwebsite].com -intitle:[your brand]&nbsp;<\/code><\/p>\n\n\n\n<p>This will search billions of pages for those that mention your brand name, but don\u2019t link to&nbsp;you.<\/p>\n\n\n\n<p>For example, if you wanted to find unlinked mentions for Ahrefs.com, you\u2019d search for&nbsp;this:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1602\" height=\"172\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-6.png\" alt=\"Finding unlinked mentions on Web Explorer\n\" class=\"wp-image-168509\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-6.png 1602w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-6-680x73.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-6-768x82.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-6-1536x165.png 1536w\" sizes=\"auto, (max-width: 1602px) 100vw, 1602px\"><\/figure>\n\n\n\n<p>In this case, the search finds over 59 million results:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"274\" height=\"94\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-8.png\" alt=\"Number of results in Web Explorer for Ahrefs' unlinked mentions\n\" class=\"wp-image-168511\" style=\"aspect-ratio:2.9148936170212765;width:195px;height:auto\"><\/figure>\n\n\n\n<p>That\u2019s too many to sift through, so I recommend adding these filters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Domain Rating<\/strong>: <strong>30+<\/strong> to remove low authority websites.<\/li>\n\n\n\n<li><strong>Language: English<\/strong> to remove those who won\u2019t understand your&nbsp;pitch.<\/li>\n\n\n\n<li><strong>First seen<\/strong>: <strong>6 months<\/strong> to remove old pages people don\u2019t care about updating.&nbsp;<\/li>\n\n\n\n<li><strong>One page per domain<\/strong> to remove duplicate websites.&nbsp;<\/li>\n\n\n\n<li><strong>Filter explicit results<\/strong> to remove results your boss won\u2019t want to&nbsp;see.&nbsp;<\/li>\n\n\n\n<li><strong>Exclude subdomains<\/strong> to reduce spammy results.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1550\" height=\"626\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-6.png\" alt=\"Filters to narrow down unlinked mention opportunities\n\" class=\"wp-image-168513\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-6.png 1550w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-6-680x275.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-6-768x310.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-6-1536x620.png 1536w\" sizes=\"auto, (max-width: 1550px) 100vw, 1550px\"><\/figure>\n\n\n\n<p>From there, look through the results for unlinked mentions that make sense to&nbsp;pitch.&nbsp;<\/p>\n\n\n\n<p>For example, this page discusses our new search engine:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"394\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-7.png\" alt=\"A page that mentions Yep but doesn't link back to our website\n\" class=\"wp-image-168514\" style=\"aspect-ratio:1.3096446700507614;width:358px;height:auto\"><\/figure>\n\n\n\n<p>Although the article links to our search engine (Yep.com), it doesn\u2019t link to Ahrefs. That\u2019s especially odd as it mentions \u201cahrefs\u201d 16 times and talks about us in the&nbsp;intro:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"976\" height=\"410\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-6.png\" alt=\"Website intro mentioning Ahrefs\" class=\"wp-image-168516\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-6.png 976w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-6-680x286.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-6-768x323.png 768w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\"><\/figure>\n\n\n\n<p>Given that adding a link here would be helpful to readers who aren\u2019t familiar with us, this is an unlinked mention worth chasing.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Looking for another way to earn brand mentions?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Try getting your brand included in listicles.&nbsp;<\/p>\n\n\n\n<p>For example, if you run a cafe in London and you\u2019re not featured in lists of the best cafes in London, that\u2019s an opportunity.&nbsp;<\/p>\n\n\n\n<p>To find relevant listicles, Google this&nbsp;query:<\/p>\n\n\n\n<p><code>best [business type] in [location] -\u201d[your business name]\u201d<\/code><\/p>\n\n\n\n<p>For example, if you\u2019re the owner of Chinese Gourmet in London, you might search for something like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"130\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-6.png\" alt=\"Search string to find relevant listicles you can pitch for inclusion\n\" class=\"wp-image-168518\" style=\"aspect-ratio:5.7846153846153845;width:405px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-6.png 752w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-6-680x118.png 680w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\"><\/figure>\n\n\n\n<p>If you find listicles that don\u2019t include your restaurant (like the one below), reach out and see if they\u2019d be willing to add&nbsp;you.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1122\" height=\"424\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-7.png\" alt=\"A page that did not include our example restaurant\n\" class=\"wp-image-168519\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-7.png 1122w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-7-680x257.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-7-768x290.png 768w\" sizes=\"auto, (max-width: 1122px) 100vw, 1122px\"><\/figure>\n\n\n\n<p>Just keep in mind that your pitch needs to make sense. If the author of the listicle has never eaten at your restaurant, they\u2019re hardly going to add you just because you asked. You\u2019ll have more chance of success by inviting them down for some food and going from&nbsp;there.<\/p><\/div><\/div>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/unlinked-mentions\/\">A Simple Guide to Turning (Unlinked) Brand Mentions into Links<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Brand news\" data-section=\"brand-news\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Brand&nbsp;news<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>This technique could mean various things, so I\u2019ll focus on the \u201cnews\u201d part. Essentially, it\u2019s promoting relevant brand information (e.g., your company is going to <a href=\"https:\/\/en.wikipedia.org\/wiki\/Initial_public_offering\">IPO<\/a>) and getting publications to cover&nbsp;it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to do&nbsp;it<\/h3>\n\n\n\n<p>This technique is the remit of my colleague, Daria Samokish. She successfully got TechCrunch to <a href=\"https:\/\/techcrunch.com\/2022\/06\/03\/yep-search-engine\/\">cover our new search engine<\/a>, <a href=\"https:\/\/yep.com\/\">Yep<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1032\" height=\"452\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image19-2.png\" alt=\"TechCrunch news article about our search engine\n\" class=\"wp-image-168521\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image19-2.png 1032w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image19-2-680x298.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image19-2-768x336.png 768w\" sizes=\"auto, (max-width: 1032px) 100vw, 1032px\"><\/figure>\n\n\n\n<p>She shared everything she did in <a href=\"https:\/\/twitter.com\/daria_samokish\/status\/1548955625169862656\">this X (Twitter) thread<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/daria_samokish\/status\/1548955625169862656\n<\/div><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-benefits-of-going-public\/\">4 SEO Benefits of Going Public (A Unique Study)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-press-release\/\">How to Write a Press Release (+ Free Template)<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Keep learning<\/h2>\n\n\n\n<p>If you\u2019re looking for even more link-building techniques that work, check out these resources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">Link Building for SEO: The Beginner\u2019s Guide<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-backlinks\/\">How to Get Backlinks: 14 Tactics That Work in&nbsp;2023<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\">9 Easy Link Building Strategies (That Anyone Can&nbsp;Use)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/types-of-backlinks\/\">Get These 6 Types of Backlinks (+ 4 Types to Avoid)<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building-tools\/\">The Only 8 Link-Building Tools You Need (Free &amp;&nbsp;Paid)<\/a><\/li>\n<\/ul>\n\n\n\n<p>Any questions or comments? <a href=\"https:\/\/twitter.com\/siquanong\">Let me know on X (Twitter)<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the most recent edition, 270 SEOs voted for the link-building techniques they still use&nbsp;today. Let\u2019s look at how to do these seven tactics. Also known as creating link bait, the goal is to create something so valuable and interesting<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[76],"tags":[],"coauthors":[339],"class_list":["post-168467","post","type-post","status-publish","format-standard","hentry","category-link-building","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Popular White Hat Link Building Techniques (That SEOs Are Still Using Today)<\/title>\n<meta name=\"description\" content=\"Give these seven white hat link building techniques that are still tried and true methods among SEO professionals to this day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/white-hat-link-building-techniques\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Popular White Hat Link Building Techniques (That SEOs Are Still Using Today)\" \/>\n<meta property=\"og:description\" content=\"Tried and true techniques that are still relevant today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/white-hat-link-building-techniques\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-31T23:06:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T23:06:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image23.png\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Tried and true techniques that are still relevant today.\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/white-hat-link-building-techniques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/white-hat-link-building-techniques\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"7 Popular White Hat Link Building Techniques (That SEOs Are Still Using&nbsp;Today)\",\"datePublished\":\"2023-10-31T23:06:23+00:00\",\"dateModified\":\"2023-10-31T23:06:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/white-hat-link-building-techniques\\\/\"},\"wordCount\":1690,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/white-hat-link-building-techniques\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/7-popular-white-hat-link-building-by-si-quan-ong-link-building-2.jpg\",\"articleSection\":[\"Link Building\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/white-hat-link-building-techniques\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/white-hat-link-building-techniques\\\/\",\"name\":\"7 Popular White Hat Link Building Techniques (That SEOs Are Still Using Today)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/white-hat-link-building-techniques\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/white-hat-link-building-techniques\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/image23.png\",\"datePublished\":\"2023-10-31T23:06:23+00:00\",\"dateModified\":\"2023-10-31T23:06:27+00:00\",\"description\":\"Give these seven white hat link building techniques that are still tried and true methods among SEO professionals to this day.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/white-hat-link-building-techniques\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/white-hat-link-building-techniques\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/image23.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/image23.png\",\"width\":1054,\"height\":1358},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ahrefs\\\/\",\"https:\\\/\\\/x.com\\\/ahrefs\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ahrefs\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\",\"name\":\"Si Quan Ong\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/SiQuanOng_2x.jpga792b2ebf044ff0f390a6e1c76bf4a0e\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/SiQuanOng_2x.jpg\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/SiQuanOng_2x.jpg\",\"caption\":\"Si Quan Ong\"},\"description\":\"Content marketer @ Ahrefs. I've been in digital marketing for the past 6 years and have spoken at some of the industry\u2019s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my Substack.\",\"sameAs\":[\"https:\\\/\\\/www.siquanong.com\\\/\",\"si-quan-ong\",\"https:\\\/\\\/x.com\\\/siquanong\"],\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/author\\\/si-quan-ong\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Popular White Hat Link Building Techniques (That SEOs Are Still Using Today)","description":"Give these seven white hat link building techniques that are still tried and true methods among SEO professionals to this day.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/white-hat-link-building-techniques\/","og_locale":"en_US","og_type":"article","og_title":"7 Popular White Hat Link Building Techniques (That SEOs Are Still Using Today)","og_description":"Tried and true techniques that are still relevant today.","og_url":"https:\/\/ahrefs.com\/blog\/white-hat-link-building-techniques\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2023-10-31T23:06:23+00:00","article_modified_time":"2023-10-31T23:06:27+00:00","og_image":[{"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image23.png","type":"","width":"","height":""}],"author":"Si Quan Ong","twitter_card":"summary_large_image","twitter_description":"Tried and true techniques that are still relevant today.","twitter_creator":"@siquanong","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/white-hat-link-building-techniques\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/white-hat-link-building-techniques\/"},"author":{"name":"Si Quan Ong","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e09e43a1a939a6723fb3c1ebd243f2e7"},"headline":"7 Popular White Hat Link Building Techniques (That SEOs Are Still Using&nbsp;Today)","datePublished":"2023-10-31T23:06:23+00:00","dateModified":"2023-10-31T23:06:27+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/white-hat-link-building-techniques\/"},"wordCount":1690,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/white-hat-link-building-techniques\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/7-popular-white-hat-link-building-by-si-quan-ong-link-building-2.jpg","articleSection":["Link Building"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/white-hat-link-building-techniques\/","url":"https:\/\/ahrefs.com\/blog\/white-hat-link-building-techniques\/","name":"7 Popular White Hat Link Building Techniques (That SEOs Are Still Using Today)","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/white-hat-link-building-techniques\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/white-hat-link-building-techniques\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image23.png","datePublished":"2023-10-31T23:06:23+00:00","dateModified":"2023-10-31T23:06:27+00:00","description":"Give these seven white hat link building techniques that are still tried and true methods among SEO professionals to this day.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/white-hat-link-building-techniques\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/white-hat-link-building-techniques\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image23.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image23.png","width":1054,"height":1358},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e09e43a1a939a6723fb3c1ebd243f2e7","name":"Si Quan Ong","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/SiQuanOng_2x.jpga792b2ebf044ff0f390a6e1c76bf4a0e","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/SiQuanOng_2x.jpg","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/SiQuanOng_2x.jpg","caption":"Si Quan Ong"},"description":"Content marketer @ Ahrefs. I've been in digital marketing for the past 6 years and have spoken at some of the industry\u2019s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my Substack.","sameAs":["https:\/\/www.siquanong.com\/","si-quan-ong","https:\/\/x.com\/siquanong"],"url":"https:\/\/ahrefs.com\/blog\/author\/si-quan-ong\/"}]}},"as_json":null,"json_reviewers":[114],"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/168467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/146"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=168467"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/168467\/revisions"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=168467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=168467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=168467"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=168467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}