{"id":168391,"date":"2023-10-31T18:39:04","date_gmt":"2023-10-31T23:39:04","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=168391"},"modified":"2023-12-04T03:24:27","modified_gmt":"2023-12-04T08:24:27","slug":"keyword-clustering","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/keyword-clustering\/","title":{"rendered":"How To Do Keyword Clustering the Easy&nbsp;Way"},"content":{"rendered":"\n<div class=\"intro-txt\">Keyword clustering is the process of grouping keywords with the same or similar intent. You can then target these with one page instead of multiple pages.<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1143\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/keyword-clustering-explained.png\" alt=\"How keyword clustering works\" class=\"wp-image-168651\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/keyword-clustering-explained.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/keyword-clustering-explained-595x425.png 595w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/keyword-clustering-explained-768x549.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/keyword-clustering-explained-1536x1097.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Here\u2019s an example of what a cluster might look&nbsp;like:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1202\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/keyword-cluster-example.png\" alt=\"Example keyword cluster\n\" class=\"wp-image-168652\" style=\"aspect-ratio:1.3311148086522462;width:475px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/keyword-cluster-example.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/keyword-cluster-example-566x425.png 566w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/keyword-cluster-example-768x577.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/keyword-cluster-example-1536x1154.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>These keywords all have the same or similar meaning\u2014so they form a cluster.<\/p>\n\n\n\n<p>Let\u2019s explore how to do&nbsp;it.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to do keyword clustering\" data-section=\"how-to-do-keyword-clustering\">\n\n\n\n<h2 class=\"wp-block-heading\">How to do keyword clustering<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Keyword clustering is typically done by grouping keywords with the same or similar search results. The idea here is that if Google ranks the same pages for many keywords, they have the same or similar intent and should generally be targeted on the same&nbsp;page.<\/p>\n\n\n\n<p>This is something that would take forever to do manually, but can be done in two quick steps using the right&nbsp;tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1\">1. Build a list of keyword ideas<\/h3>\n\n\n\n<p>If you already have this, skip to <a href=\"#step-2\">the next step<\/a>. Otherwise, enter a few broad \u201cseed\u201d terms that define your industry into a keyword research tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.&nbsp;<\/p>\n\n\n\n<p>For example, if you sell coffee equipment online, you might&nbsp;enter:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>coffee<\/li>\n\n\n\n<li>espresso<\/li>\n\n\n\n<li>cappuccino<\/li>\n\n\n\n<li>french press<\/li>\n\n\n\n<li>percolator<\/li>\n<\/ul>\n\n\n\n<p>Next, head to a keyword ideas report. In Ahrefs, the <strong>Matching Terms<\/strong> report is the best starting point. It shows all the keywords in our database containing one or more of the \u201cseeds\u201d you entered. In this case, over four million keywords.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1044\" height=\"1062\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image19-1.png\" alt=\"Finding keyword ideas in Ahrefs' Keywords Explorer\n\" class=\"wp-image-168401\" style=\"aspect-ratio:0.9830508474576272;width:535px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image19-1.png 1044w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image19-1-418x425.png 418w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image19-1-768x781.png 768w\" sizes=\"auto, (max-width: 1044px) 100vw, 1044px\"><\/figure>\n\n\n\n<p>You can either work with this keyword list as is or narrow it down to focus on more specific keywords to cluster.<\/p>\n\n\n\n<p>For example, if you\u2019re searching for low-competition keywords, try filtering for keywords with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Low Keyword Difficulty (KD) scores. <\/strong>These have top-ranking pages with few or no backlinks, so you shouldn\u2019t need to build many links to&nbsp;rank.&nbsp;<\/li>\n\n\n\n<li><strong>Low Domain Rating (DR) sites in the top 5.<\/strong> If sites with similar \u201cauthority\u201d to yours are ranking, it\u2019s clear that you don\u2019t need tons of authority to&nbsp;rank.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1274\" height=\"1032\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-2.png\" alt=\"Filtering for low-difficulty keywords in Ahrefs' Keywords Explorer\n\" class=\"wp-image-168402\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-2.png 1274w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-2-525x425.png 525w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-2-768x622.png 768w\" sizes=\"auto, (max-width: 1274px) 100vw, 1274px\"><\/figure>\n\n\n\n<p>Or, if you\u2019re looking for keywords for an affiliate site, add words like \u201cbest\u201d and \u201creview\u201d to the <strong>Include<\/strong> filter.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1748\" height=\"874\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-4.png\" alt=\"Filtering for keywords containing &quot;best&quot; or &quot;review&quot;\n\" class=\"wp-image-168404\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-4.png 1748w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-4-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-4-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-4-1536x768.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-4-400x200.png 400w\" sizes=\"auto, (max-width: 1748px) 100vw, 1748px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2\">2. Cluster them with a&nbsp;tool<\/h3>\n\n\n\n<p>In Ahrefs, click the \u201cClusters by Parent topic\u201d tab while viewing your list of keywords to <strong>instantly<\/strong> cluster them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1612\" height=\"892\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-5.png\" alt=\"Instantly clustering by Parent Topic in Ahrefs' Keywords Explorer\n\" class=\"wp-image-168406\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-5.png 1612w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-5-680x376.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-5-768x425.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-5-1536x850.png 1536w\" sizes=\"auto, (max-width: 1612px) 100vw, 1612px\"><\/figure>\n\n\n\n<p>You can see the total search volume of all keywords in each cluster, as well as metrics for the Parent Topic like KD score, search volume, and Traffic Potential (TP).<\/p>\n\n\n\n<p>To see the keywords in a cluster, just hit the&nbsp;caret.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1316\" height=\"1048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-6.png\" alt=\"Viewing pages in the cluster\n\" class=\"wp-image-168408\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-6.png 1316w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-6-534x425.png 534w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-6-768x612.png 768w\" sizes=\"auto, (max-width: 1316px) 100vw, 1316px\"><\/figure>\n\n\n\n<p>If you\u2019re wondering how we\u2019re able to cluster keywords instantly (unlike other tools), it\u2019s because of the clustering method we use\u2014<em>by Parent Topic<\/em>.<\/p>\n\n\n\n<p>Parent Topic is the keyword sending the most traffic to the top-ranking page.<\/p>\n\n\n\n<p>For example, the Parent Topic for \u201cbest moka coffee\u201d is \u201cbest coffee for moka&nbsp;pot\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1626\" height=\"980\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-4.png\" alt=\"Parent Topic for &quot;best moka coffee&quot;\n\" class=\"wp-image-168410\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-4.png 1626w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-4-680x410.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-4-768x463.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-4-1536x926.png 1536w\" sizes=\"auto, (max-width: 1626px) 100vw, 1626px\"><\/figure>\n\n\n\n<p>This is because the top-ranking page for \u201cbest moka coffee\u201d gets the most traffic from the keyword \u201cbest coffee for moka&nbsp;pot.\u201d<\/p>\n\n\n\n<p>If you want to confirm this, plug the top-ranking page for \u201cbest moka coffee\u201d into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and go to the <strong>Organic Keywords<\/strong> report. You\u2019ll see that \u201cbest coffee for moka pot\u201d sends the most traffic to the page by&nbsp;far.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1346\" height=\"874\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image18-1.png\" alt=\"The Parent Topic is the keyword sending the most traffic to the top-ranking page\n\" class=\"wp-image-168412\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image18-1.png 1346w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image18-1-655x425.png 655w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image18-1-768x499.png 768w\" sizes=\"auto, (max-width: 1346px) 100vw, 1346px\"><\/figure>\n\n\n\n<p>You can also try dedicated keyword clustering tools like <a href=\"https:\/\/www.keywordinsights.ai\/\">Keyword Insights<\/a>. These group keywords by comparing the top 10 or 100 search results for your keywords.<\/p>\n\n\n\n<p>I did it for 4,703 keywords and ended up with this pivot table in Google Sheets:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1326\" height=\"1030\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-3.png\" alt=\"Result of clustering with Keyword Insights\n\" class=\"wp-image-168413\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-3.png 1326w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-3-547x425.png 547w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-3-768x597.png 768w\" sizes=\"auto, (max-width: 1326px) 100vw, 1326px\"><\/figure>\n\n\n\n<p>It took 51 minutes and cost a dollar on the trial. (This could have cost between $24.98 and $45.46 on a paid&nbsp;plan.)<\/p>\n\n\n\n<p>After checking the top 25 clusters, over half were the same as in Keywords Explorer.&nbsp;<\/p>\n\n\n\n<p>There was a lot of overlap between keywords in the clusters, too.&nbsp;<\/p>\n\n\n\n<p>For example, the top cluster in both tools was \u201cbest espresso beans.\u201d Keyword Insights put 50 keywords in this cluster vs. 40 in Keywords Explorer. 38 of these keywords were the same across both&nbsp;tools.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Just want to cluster a couple of keywords?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>If you just want to know if you should target two keywords on the same page, eyeball the search results for both keywords in Google. If they\u2019re similar, it probably makes sense to cluster them.<\/p>\n\n\n\n<p>If you want to do the same thing faster, use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter one of the keywords<\/li>\n\n\n\n<li>Scroll to the SERP overview<\/li>\n\n\n\n<li>Click \u201cCompare with\u201d&nbsp;<\/li>\n\n\n\n<li>Enter the second keyword<\/li>\n\n\n\n<li>Hit \u201cApply\u201d<\/li>\n<\/ol>\n\n\n\n<p>You\u2019ll see a SERP similarity score out of 100 (high = cluster, low = don\u2019t, middle = take your best&nbsp;guess).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"668\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-5.png\" alt=\"Example of two keywords with many similar search results.\" class=\"wp-image-168414\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-5-680x227.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-5-768x257.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-5-1536x513.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><figcaption class=\"wp-element-caption\">Example of two keywords with many similar search results.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1842\" height=\"622\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-4.png\" alt=\"Example of two keywords with few similar search results.\" class=\"wp-image-168416\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-4.png 1842w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-4-680x230.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-4-768x259.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-4-1536x519.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-4-650x220.png 650w\" sizes=\"auto, (max-width: 1842px) 100vw, 1842px\"><figcaption class=\"wp-element-caption\">Example of two keywords with few similar search results.<\/figcaption><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Overlooked benefit\" data-section=\"overlooked-benefit\">\n\n\n\n<h2 class=\"wp-block-heading\">The overlooked benefit of keyword clustering<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Keyword clustering has another big benefit: it helps you better understand search intent. This helps you craft comprehensive content that covers more of what searchers are looking for, which often performs better in organic search.&nbsp;<\/p>\n\n\n\n<p>For example, take a look at these keywords in the \u201cbest coffee maker\u201d cluster:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1002\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image17-2.png\" alt=\"Keywords in the &quot;best coffee maker&quot; cluster\n\" class=\"wp-image-168418\" style=\"aspect-ratio:1.0978043912175648;width:575px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image17-2.png 1100w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image17-2-467x425.png 467w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image17-2-768x700.png 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\"><\/figure>\n\n\n\n<p>The first few are obvious. They\u2019re just different ways of searching for the same&nbsp;thing.<\/p>\n\n\n\n<p>But look at&nbsp;these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>best tasting coffee maker<\/li>\n\n\n\n<li>best coffee maker for&nbsp;home<\/li>\n\n\n\n<li>best coffee maker for the&nbsp;money<\/li>\n<\/ul>\n\n\n\n<p>These keywords tell you that searchers want coffee maker recommendations for the home (not business) that make tasty coffee and won\u2019t break the&nbsp;bank.&nbsp;<\/p>\n\n\n\n<p>This is all helpful information for creating content searchers want.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Drawback\" data-section=\"drawback\">\n\n\n\n<h2 class=\"wp-block-heading\">The drawback to keyword clustering<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Results from keyword clustering will never be \u201cperfect.\u201d They\u2019re almost always open to interpretation.<\/p>\n\n\n\n<p>For example, take the keyword \u201cbest chocolate cake recipe with coffee.\u201d Both Ahrefs and the keyword clustering tool I tested grouped this under the topic of \u201cchocolate cake.\u201d This happens because there\u2019s some overlap between the results.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"204\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-7.png\" alt=\"Checking SERP similarity in Ahrefs' Keywords Explorer\n\" class=\"wp-image-168420\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-7.png 1892w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-7-680x73.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-7-768x83.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-7-1536x166.png 1536w\" sizes=\"auto, (max-width: 1892px) 100vw, 1892px\"><\/figure>\n\n\n\n<p>That\u2019s right. For some reason, Google ranks a mix of pure chocolate cake recipes and chocolate cake recipes with coffee for this keyword.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1384\" height=\"874\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-4.jpg\" alt=\"Strange Google results\n\" class=\"wp-image-168421\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-4.jpg 1384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-4-673x425.jpg 673w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-4-768x485.jpg 768w\" sizes=\"auto, (max-width: 1384px) 100vw, 1384px\"><\/figure>\n\n\n\n<p>Because of this, whether you should target both of these keywords on the same page is not obvious.&nbsp;<\/p>\n\n\n\n<p>In cases like these, a closer look at the metrics of the top-ranking pages can help you make a more informed decision.<\/p>\n\n\n\n<p>For example, take a look at the number of linking websites and DR scores of these&nbsp;pages:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1648\" height=\"814\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-6.png\" alt=\"SEO metrics for the top-ranking pages for &quot;best chocolate cake recipe with coffee&quot;\n\" class=\"wp-image-168423\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-6.png 1648w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-6-680x336.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-6-768x379.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-6-1536x759.png 1536w\" sizes=\"auto, (max-width: 1648px) 100vw, 1648px\"><\/figure>\n\n\n\n<p>Notice anything?&nbsp;<\/p>\n\n\n\n<p>Yep. They\u2019re both way lower for chocolate cake recipes with coffee than pure chocolate cake recipes.&nbsp;<\/p>\n\n\n\n<p>Here are the&nbsp;stats:<\/p>\n\n\n\n\n<table id=\"tablepress-253\" class=\"tablepress tablepress-id-253 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Pages about:<\/th><th class=\"column-2\">Average DR<\/th><th class=\"column-3\">Average Domains<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Chocolate cake recipe<\/td><td class=\"column-2\">74<\/td><td class=\"column-3\">318<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Chocolate cake recipe with coffee<\/td><td class=\"column-2\">33<\/td><td class=\"column-3\">11<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-253 from cache -->\n\n\n\n<p>Based on this, ranking a <em>chocolate cake recipe with coffee<\/em> seems easier than a pure <em>chocolate cake recipe<\/em>. Clustering, as the tools suggested, would probably be a mistake.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Don't forget about term clustering\" data-section=\"dont-forget-about-term-clustering\">\n\n\n\n<h2 class=\"wp-block-heading\">Looking to better understand search trends or find a niche? Try term clustering<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Term clustering is where you group keywords by common words or phrases rather than search result similarity. You can do this in Ahrefs\u2019 Keywords Explorer. Just click the \u201cCluster by terms\u201d tab.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1214\" height=\"1484\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image16-4.png\" alt=\"Clustering by terms in Ahrefs' Keywords Explorer\n\" class=\"wp-image-168426\" style=\"aspect-ratio:0.8180592991913747;width:570px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image16-4.png 1214w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image16-4-348x425.png 348w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image16-4-768x939.png 768w\" sizes=\"auto, (max-width: 1214px) 100vw, 1214px\"><\/figure>\n\n\n\n<p>This is really useful for understanding trends and finding niches.<\/p>\n\n\n\n<p>For example, as you can see above, some of the clusters with the highest volumes for the seed keyword \u201chotels\u201d are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Near<\/li>\n\n\n\n<li>Beach<\/li>\n\n\n\n<li>City<\/li>\n\n\n\n<li>Downtown<\/li>\n\n\n\n<li>Airport<\/li>\n<\/ul>\n\n\n\n<p>Immediately, this tells us that many people are searching for hotels near places like beaches, city centers, and airports.<\/p>\n\n\n\n<p>If we then filter that same report for low-competition keywords (low KD, low DR site in top 5), one of the most popular terms is \u201cjacuzzi.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1184\" height=\"744\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-5.png\" alt=\"Example of a super hot term\n\" class=\"wp-image-168428\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-5.png 1184w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-5-676x425.png 676w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-5-768x483.png 768w\" sizes=\"auto, (max-width: 1184px) 100vw, 1184px\"><\/figure>\n\n\n\n<p>If we hit the caret to reveal keywords in that cluster, we see that it\u2019s mainly people searching for hotels with jacuzzis in various locations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"986\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-5.png\" alt=\"Trends in keywords within this cluster\n\" class=\"wp-image-168430\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-5.png 1296w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-5-559x425.png 559w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-5-768x584.png 768w\" sizes=\"auto, (max-width: 1296px) 100vw, 1296px\"><\/figure>\n\n\n\n<p>Given that the keywords in this cluster have a combined US monthly search volume of 173K, this could be an excellent niche for an affiliate website.<\/p>\n\n\n\n<p>Got questions? <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\">Ping me on <s>Twitter<\/s> X<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s an example of what a cluster might look&nbsp;like: These keywords all have the same or similar meaning\u2014so they form a cluster. Let\u2019s explore how to do&nbsp;it. Keyword clustering is typically done by grouping keywords with the same or similar<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[328],"tags":[],"coauthors":[336],"class_list":["post-168391","post","type-post","status-publish","format-standard","hentry","category-keyword-research","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Do Keyword Clustering the Easy Way<\/title>\n<meta name=\"description\" content=\"Learn how to cluster keywords in seconds with this simple two-step process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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