{"id":167602,"date":"2023-10-02T01:53:00","date_gmt":"2023-10-02T06:53:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=167602"},"modified":"2023-10-05T02:57:42","modified_gmt":"2023-10-05T07:57:42","slug":"inbound-marketing","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/inbound-marketing\/","title":{"rendered":"Inbound Marketing: What It Is, How It Works, & How Ahrefs Does It"},"content":{"rendered":"\n
Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content.<\/div>\n\n\n\n

Coined by HubSpot\u2019s founders Brian Halligan<\/a> and Dharmesh Shah<\/a>, the goal of inbound marketing is creating content to:<\/p>\n\n\n\n

    \n
  1. Attract<\/strong> potential customers.<\/li>\n\n\n\n
  2. Engage<\/strong> and teach how your product or service can solve their problem.<\/li>\n\n\n\n
  3. Delight<\/strong> by going above and beyond to help them find success with your product.<\/li>\n<\/ol>\n\n\n\n

    Together, they work like a flywheel.<\/p>\n\n\n\n

    \"The<\/figure>\n\n\n\n

    How to do inbound marketing<\/h2>\n\n\n\n

    Inbound marketing is our core marketing strategy<\/a> at Ahrefs. We create helpful content that teaches our customers SEO and digital marketing while promoting our product, exactly like the post you\u2019re reading now.<\/p>\n\n\n\n

    Here\u2019s how we use inbound marketing at Ahrefs:<\/p>\n\n\n\n

    Attract<\/h3>\n\n\n\n

    Ranking in organic search is the main way we attract potential customers. We chose this channel for two reasons:<\/p>\n\n\n\n

      \n
    1. Consistent traffic<\/strong> \u2013 By ranking for topics people search for, we can attract traffic to our content month after month.<\/li>\n\n\n\n
    2. Highly targeted<\/strong> \u2013 By writing about the problems our product helps to solve, we attract the right people at the right time.<\/li>\n<\/ol>\n\n\n\n

      For example, we rank #1 for \u201chow to do affiliate marketing\u201d:<\/p>\n\n\n\n

      \"Ahrefs<\/figure>\n\n\n\n

      According to Google Search Console, this post has attracted 58,000 clicks over the past three months:<\/p>\n\n\n\n

      \"No.<\/figure>\n\n\n\n

      All of these people are potential customers because they\u2019ll struggle to do affiliate marketing without a keyword research tool like Ahrefs.<\/p>\n\n\n\n

      To find the best topics to write about, we do keyword research. Here\u2019s the process:<\/p>\n\n\n\n

        \n
      1. Go to Ahrefs\u2019 Keywords Explorer<\/a><\/li>\n\n\n\n
      2. Enter a term relevant to your business or product<\/li>\n\n\n\n
      3. Go to the Matching terms<\/strong> report<\/li>\n<\/ol>\n\n\n\n
        \"Matching<\/figure>\n\n\n\n

        This report shows you all the keywords containing the topic, sorted by popularity.<\/p>\n\n\n\n

        Go through the report and pick out those that have business potential. Business potential is essentially how easy it is to pitch your product while tackling a topic.<\/p>\n\n\n\n

        \"How<\/figure>\n\n\n\n

        Give those keywords a score from 0 to 3 and prioritize targeting those that are \u201c2\u201d or higher. Then, follow the resources below to create content that\u2019ll rank for those keywords.<\/p>\n\n\n\n