{"id":167491,"date":"2023-09-22T01:20:00","date_gmt":"2023-09-22T06:20:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=167491"},"modified":"2023-10-12T03:45:28","modified_gmt":"2023-10-12T08:45:28","slug":"brighton-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/brighton-seo\/","title":{"rendered":"Dear BrightonSEO, You\u2019ve Come a Long Way,&nbsp;Baby"},"content":{"rendered":"\n<div class=\"intro-txt\">I\u2019ve attended <a href=\"https:\/\/brightonseo.com\/\">BrightonSEO<\/a> for 10 years, but this year\u2019s conference was one of my all-time favorites for three simple reasons: good vibes, great speakers, and (surprisingly) good weather.<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1538\" height=\"1108\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-16.jpg\" alt=\"Ahrefs team posing for a picture\n\" class=\"wp-image-167499\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-16.jpg 1538w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-16-590x425.jpg 590w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-16-768x553.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-16-1536x1107.jpg 1536w\" sizes=\"auto, (max-width: 1538px) 100vw, 1538px\"><\/figure>\n\n\n\n<p>If you\u2019re not familiar with BrightonSEO, it\u2019s a search marketing conference created by <a href=\"https:\/\/twitter.com\/kelvinnewman\">Kelvin Newman<\/a>. It\u2019s pretty much the U.K.\u2019s \u201cmust attend\u201d search conference.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/LorenzoSolis\/status\/1703013381542731792\n<\/div><\/figure>\n\n\n\n<p>It\u2019s been running since 2010 and was originally hosted in a room above the <a href=\"https:\/\/www.instagram.com\/p\/B2Tt7qnHNxR\/\">Quadrant pub in Brighton<\/a>, U.K.&nbsp;<\/p>\n\n\n\n<p>When I first attended 10 years ago, it was hosted in a smaller venue at the Brighton Dome. There were fewer people (and <a href=\"https:\/\/twitter.com\/chris_at_b449\/status\/586452760956026881\">the swag<\/a> was a little different back&nbsp;then).<\/p>\n\n\n\n<p>Fast forward to today, and 6,000+ tickets are now sold for each event. There\u2019s a new stateside <a href=\"https:\/\/us.brightonseo.com\/\">BrightonSEO in San Diego<\/a>, so it\u2019s fair to say it\u2019s come a long&nbsp;way.&nbsp;<\/p>\n\n\n\n<p>To give you a feel for the event (and perhaps persuade you to attend next time), here\u2019s my breakdown of September\u2019s BrightonSEO.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Day zero: Sunshine, seaside, and our first SEO workshop\" data-section=\"day-zero-sunshine-seaside-and-first-seo-workshop\">\n\n\n\n<h2 class=\"wp-block-heading\">Day zero: Sunshine, seaside, and our first SEO workshop<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The U.K. is not the first place you think of when it comes to the sun. But we got lucky and had great weather the whole time we were at BrightonSEO.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image12-10.png\" alt=\"Brighton SEO with blue skies\n\" class=\"wp-image-167501\" style=\"width:525px\" width=\"525\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image12-10.png 1500w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image12-10-319x425.png 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image12-10-768x1023.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image12-10-1153x1536.png 1153w\" sizes=\"(max-width: 1500px) 100vw, 1500px\"><\/figure>\n\n\n\n<p>From the outside, the BrightonSEO venue doesn\u2019t look big. But inside, the scale of the event hits you (especially if you are a speaker).&nbsp;<\/p>\n\n\n\n<p>Auditorium 1 has a 3,000-person capacity\u2014so it\u2019s&nbsp;big.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Oh the awesomeness of Auditorium 1 <a href=\"https:\/\/twitter.com\/hashtag\/centrecourt?src=hash&amp;ref_src=twsrc%5Etfw\">#centrecourt<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BrightonSEO?src=hash&amp;ref_src=twsrc%5Etfw\">#BrightonSEO<\/a> <a href=\"https:\/\/t.co\/e0NvN1g2YA\">pic.twitter.com\/e0NvN1g2YA<\/a><\/p>\u2014 Rohan Ayyar (@searchrook) <a href=\"https:\/\/twitter.com\/searchrook\/status\/1648979261255045121?ref_src=twsrc%5Etfw\">April 20,&nbsp;2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>One of the things that makes BrightonSEO special is that it\u2019s managed to keep the \u201csmall conference\u201d feel, despite becoming much bigger than when I first visited 10 years&nbsp;ago.&nbsp;<\/p>\n\n\n\n<p>Small stages keep talks intimate (the Skyline stage holds just 300 people). Also, the after-parties and social events are great for building close-knit relationships.<\/p>\n\n\n\n<p>Conference organizers Kelvin Newman and Jo Walters still pace the event\u2019s halls, as they have for over a decade.&nbsp;<\/p>\n\n\n\n<p>Before the main conference kicked off, we hosted our first SEO workshop and networking event in a room above the Ye Olde King &amp; Queen\u2014a very British-looking pub built in&nbsp;1779.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-9-1.jpg\" alt=\"Outside of the Ye Olde King &amp; Queen pub\" class=\"wp-image-167502\" style=\"width:540px\" width=\"540\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-9-1.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-9-1-239x425.jpg 239w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-9-1-768x1365.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-9-1-864x1536.jpg 864w\" sizes=\"(max-width: 900px) 100vw, 900px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-12.png\" alt=\"Banner and swag at the Ahrefs workshop\" class=\"wp-image-167504\" style=\"width:563px\" width=\"563\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-12.png 1125w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-12-239x425.png 239w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-12-768x1365.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-12-864x1536.png 864w\" sizes=\"(max-width: 1125px) 100vw, 1125px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/iledePomme\">Michelle Lindner<\/a>, our community manager, ran a live demonstration showing <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">how to do keyword research<\/a> for&nbsp;SEO.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image15-11.png\" alt=\"Michelle Lindner giving a speech in front of a crowd\" class=\"wp-image-167506\" style=\"width:525px\" width=\"525\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image15-11.png 1500w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image15-11-319x425.png 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image15-11-768x1023.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image15-11-1153x1536.png 1153w\" sizes=\"(max-width: 1500px) 100vw, 1500px\"><\/figure>\n\n\n\n<p>Next, <a href=\"https:\/\/ahrefs.com\/blog\/author\/joshua-hardwick\/\">Joshua Hardwick<\/a>, our head of content, guided us through a case study on how to build high-authority links. Finally\u2014and perhaps most importantly\u2014we chatted with attendees over a few beers and a buffet.<\/p>\n\n\n\n<p>It was great to see familiar faces like <a href=\"https:\/\/twitter.com\/alexjpanagis\">Alex Panagis<\/a> and a father-and-son SEO duo, Matt Browne and Lenard, at the&nbsp;event.<\/p>\n\n\n\n<p>I\u2019m sometimes guilty of thinking that only SEOs would be interested in an SEO workshop. But people from construction, SaaS, consulting, and other industries also attended. It reminded me that SEO is more universal now.&nbsp;<\/p>\n\n\n\n<p>Wednesday was a busy day in Brighton. There were a variety of <a href=\"https:\/\/brightonseo.com\/courses\">paid workshops organized by BrightonSEO<\/a>.<\/p>\n\n\n\n<p>Wix also held its regular dinner, which our very own <a href=\"https:\/\/ahrefs.com\/blog\/author\/patrick-stox\/\">Patrick Stox<\/a> attended with other famous industry faces. (See who you can&nbsp;spot.)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/pelogia\/status\/1702108975758491914\n<\/div><\/figure>\n\n\n\n<p>The Lumar party at Patterns proved popular again this&nbsp;year.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/lumarhq\/status\/1702042019739086900\n<\/div><\/figure>\n\n\n\n<p>And even if you weren\u2019t in the mood for partying, you could get involved in BrightonSEO\u2019s free \u201cnetwalking\u201d event.<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Who\u2019s going to be in Brighton next Wednesday evening?<br><br>Fancy meeting a few of your fellow attendees for a mooch around our fair city?<br><br>Book your FREE spot on our guided Netwalking tour<br><br>(Thursday morning place also available)<br><br>\ud83d\udcf7<a href=\"https:\/\/twitter.com\/dzheky?ref_src=twsrc%5Etfw\">@dzheky<\/a><a href=\"https:\/\/t.co\/BzExemqxD3\">https:\/\/t.co\/BzExemqxD3<\/a> <a href=\"https:\/\/t.co\/NPOE0O7BTY\">pic.twitter.com\/NPOE0O7BTY<\/a><\/p>\u2014 brightonSEO (@brightonseo) <a href=\"https:\/\/twitter.com\/brightonseo\/status\/1698972483985314182?ref_src=twsrc%5Etfw\">September 5,&nbsp;2023<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>One of the great things about BrightonSEO is that even before you start the main conference, there\u2019s no shortage of activities to get involved in. The biggest challenge usually is deciding <em>what<\/em> events to attend.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Day one: Everything in its right place\" data-section=\"day-one-everything-in-its-right-place\">\n\n\n\n<h2 class=\"wp-block-heading\">Day one: Everything in its right&nbsp;place<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The Ahrefs booth had two huge words stamped across it: <em>swag giveaway.&nbsp;<\/em><\/p>\n\n\n\n<p>So at 7 a.m., before the conference opened, we hauled armfuls of T-shirts, water bottles, books, bags, and\u2014most importantly\u2014a coffee machine to our&nbsp;stand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image17-4.jpg\" alt=\"Ahrefs' fully stocked exhibitor stand \n\" class=\"wp-image-167508\" style=\"width:525px\" width=\"525\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image17-4.jpg 1500w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image17-4-319x425.jpg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image17-4-768x1023.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image17-4-1153x1536.jpg 1153w\" sizes=\"(max-width: 1500px) 100vw, 1500px\"><\/figure>\n\n\n\n<p>BrightonSEO got very busy, very quickly.&nbsp;<\/p>\n\n\n\n<p>Within minutes of the gates opening, the conference hall was buzzing with activity as SEOs and marketers navigated the&nbsp;venue.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1500\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image4-16.png\" alt=\"Busy crowds at Ahrefs' exhibitor stand\n\" class=\"wp-image-167510\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image4-16.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image4-16-566x425.png 566w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image4-16-768x576.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image4-16-1536x1153.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>The freshly ground coffee at our stand proved popular. (We even spotted <a href=\"https:\/\/twitter.com\/JohnMu\">John Mueller<\/a> having a&nbsp;cup.)<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-14.png\" alt=\"Ahrefs' coffee cup\n\" class=\"wp-image-167512\" style=\"width:563px\" width=\"563\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-14.png 1126w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-14-239x425.png 239w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-14-768x1363.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-14-865x1536.png 865w\" sizes=\"(max-width: 1126px) 100vw, 1126px\"><\/figure>\n\n\n\n<p>As well as the coffee, visitors to our stand could grab some Ahrefs swag: books, bags, T-shirts, bottles, stickers, and&nbsp;more.<\/p>\n\n\n\n<p>Our newly released <a href=\"https:\/\/ahrefs.com\/seo\/book\">beginner\u2019s guide to SEO book<\/a> was our most popular item.&nbsp;<\/p>\n\n\n\n<p>If you want to get hold of one, we usually give them away at <a href=\"https:\/\/ahrefs.com\/blog\/seo-conferences-roundup\/\">SEO conferences<\/a> we attend. But if you can\u2019t wait, you can <a href=\"https:\/\/ahrefs.com\/seo\/book\">order it here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image19-7.jpg\" alt=\"Ahrefs SEO Book for Beginners\n\" class=\"wp-image-167514\" style=\"width:540px\" width=\"540\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image19-7.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image19-7-319x425.jpg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image19-7-768x1024.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\"><\/figure>\n\n\n\n<p>Our T-shirt was our second most popular swag item, and people were proud to share that they got one on social media.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Swaging away after <a href=\"https:\/\/twitter.com\/hashtag\/BrightonSEO?src=hash&amp;ref_src=twsrc%5Etfw\">#BrightonSEO<\/a> with <a href=\"https:\/\/twitter.com\/buzzstream?ref_src=twsrc%5Etfw\">@buzzstream<\/a> and <a href=\"https:\/\/twitter.com\/ahrefs?ref_src=twsrc%5Etfw\">@ahrefs<\/a> clothing. <a href=\"https:\/\/t.co\/P5daekwIqc\">pic.twitter.com\/P5daekwIqc<\/a><\/p>\u2014 Gus Pelogia (@pelogia) <a href=\"https:\/\/twitter.com\/pelogia\/status\/1703018092714918324?ref_src=twsrc%5Etfw\">September 16,&nbsp;2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/sarafdez\/status\/1703423645228372323\n<\/div><\/figure>\n\n\n\n<div style=\"position:relative;overflow:hidden;padding-top:168.75%;\">\n  <iframe frameborder=\"0\" style=\"position:absolute;top:0;left:0;width:50%;height:100%;border:0;\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:activity:7109459136425152512\"><\/iframe>\n<\/div>\n\n\n\n<p>As well as giving away lots of fun stuff, events like this gave our team a chance to catch up with our customers face to&nbsp;face.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6-13-1.jpg\" alt=\"Patrick Stox and Chris Haines talking to customers about Ahrefs\n\" class=\"wp-image-167516\" style=\"width:585px\" width=\"585\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6-13-1.jpg 1170w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6-13-1-319x425.jpg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6-13-1-768x1024.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6-13-1-1152x1536.jpg 1152w\" sizes=\"(max-width: 1170px) 100vw, 1170px\"><\/figure>\n\n\n\n<p>I got talking to people from both agency and in-house backgrounds. From heads of departments to people starting their careers. They were mostly based in the U.K. or Europe, but some had come from as far away as&nbsp;Japan.<\/p>\n\n\n\n<p>As well as being asked about <a href=\"https:\/\/ahrefs.com\/blog\/seo-best-practices\/\">SEO best practices<\/a> and the Ahrefs platform, we also got asked a few more specific questions at this&nbsp;event:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Technical SEOs asked us about how to deal with hreflang issues (thankfully, our new <a href=\"https:\/\/x.com\/patrickstox\/status\/1702269510584041816?s=20\">hreflang visualization<\/a> tool was released midway through the conference).<\/li>\n\n\n\n<li>Attendees asked about other new features\u2014we were excited to share our new <a href=\"https:\/\/ahrefs.com\/blog\/portfolios\/\">Portfolios<\/a> feature that allows users to track multiple URLs in the <strong>dashboard.<\/strong><\/li>\n\n\n\n<li>Attendees also asked about what made <a href=\"https:\/\/ahrefs.com\/vs\">Ahrefs different from competitors<\/a>, and we were more than happy to tell them about the <a href=\"https:\/\/ahrefs.com\/blog\/unique-features-ahrefs\/\">unique features of Ahrefs<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>But it wasn\u2019t all&nbsp;SEO.&nbsp;<\/p>\n\n\n\n<p>We had fun along the way, with a few attendees brave enough to try our temporary tattoos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-10.jpg\" alt=\"Customer getting a temporary Ahrefs tattoo\n\" class=\"wp-image-167518\" style=\"width:514px\" width=\"514\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-10.jpg 1028w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-10-370x425.jpg 370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-10-768x883.jpg 768w\" sizes=\"(max-width: 1028px) 100vw, 1028px\"><\/figure>\n\n\n\n<p>At one point, the Brighton \u201cSEO Gull\u201d appeared at our&nbsp;stand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-18.jpg\" alt=\"SEO Gull visiting our exhibitor stand\n\" class=\"wp-image-167520\" style=\"width:584px\" width=\"584\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-18.jpg 1460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-18-331x425.jpg 331w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-18-768x985.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-18-1198x1536.jpg 1198w\" sizes=\"(max-width: 1460px) 100vw, 1460px\"><\/figure>\n\n\n\n<p>As well as SEO Gull, BrightonSEO had plenty of famous faces.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/aleyda\/status\/1702649310406492578\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/CaitlinTheSEO\/status\/1702630027488039275\n<\/div><\/figure>\n\n\n\n<p>When it came to talks, we were spoiled for choice\u2014everything from crawling, to e-commerce, to accessibility, to AI and content automation, and much&nbsp;more.<\/p>\n\n\n\n<p>You only need to click through <a href=\"https:\/\/brightonseo.com\/events\/september-2023\/talks\">the talks<\/a> to see they\u2019re the who\u2019s who of SEO. In fact, the biggest problem was trying to avoid timetable clashes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"895\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-18.png\" alt=\"Snapshot of the BrightonSEO schedule with highlights\n\" class=\"wp-image-167522\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-18.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-18-680x304.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-18-768x344.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-18-1536x688.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Here are my favorite speakers from day&nbsp;one:<\/p>\n\n\n\n\n<table id=\"tablepress-249\" class=\"tablepress tablepress-id-249 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Speaker<\/th><th class=\"column-2\">Topic<\/th><th class=\"column-3\">Description<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/twitter.com\/GregGifford\">Greg Gifford<\/a><\/td><td class=\"column-2\"><a href=\"https:\/\/brightonseo.com\/talks\/product-management-the-secret-to-being-an-seo-superhero\">Product management\u2014the secret to being an SEO superhero<\/a><\/td><td class=\"column-3\">Greg was one of the most popular and animated speakers at BrightonSEO and provided an action-packed talk on the process of delivering an SEO product that clients would&nbsp;love.<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/twitter.com\/rvtheverett\">Ruth Everett<\/a><\/td><td class=\"column-2\"><a href=\"https:\/\/brightonseo.com\/talks\/demystifying-chrome-devtools\">Demystifying Chrome devtools<\/a><\/td><td class=\"column-3\">Ruth demystified the complex world of Chrome devtools and provided actionable methods and tips on how to use Chrome devtools to review, audit, and troubleshoot websites of all&nbsp;sizes.<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/twitter.com\/johnmu\">John Mueller<\/a> and <a href=\"https:\/\/twitter.com\/BillieGeena\">Billie Geena<\/a> <\/td><td class=\"column-2\"><a href=\"https:\/\/brightonseo.com\/talks\/an-update-on-google-search\">An update on Google Search<\/a><\/td><td class=\"column-3\">John and Billie discussed the recent changes in Google Search and how sites could take advantage of them. They then answered 14 questions and gave some off-the-record thoughts on how to prepare for the future.<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/twitter.com\/ItamarBlauer\">Itamar Blauer<\/a><\/td><td class=\"column-2\"><a href=\"https:\/\/brightonseo.com\/talks\/generating-complex-schema-markup-at-scale-with-ai\">Generating complex schema markup at scale with&nbsp;AI<\/a><\/td><td class=\"column-3\">Itamar gave an excellent talk on how to implement schema markup. He covered advanced topics on how to use AI to generate, combine, and fix schema markup issues.<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.linkedin.com\/in\/aliya-m-717165b1\/\">Aliya Mirzakhmet<\/a><\/td><td class=\"column-2\"><a href=\"https:\/\/brightonseo.com\/talks\/javascript-seo-solved\">JavaScript SEO, solved<\/a><\/td><td class=\"column-3\">Aliya showed us how to fix some of the most common <a href=\"https:\/\/ahrefs.com\/blog\/javascript-seo\/\">JavaScript SEO<\/a> problems and covered the pros and cons of server-side rendering, static rendering, and dynamic rendering.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-249 from cache -->\n\n\n\n<p>Between talks, most people ended up downstairs around the exhibitor stands.&nbsp;<\/p>\n\n\n\n<p>One of the most popular and eye-catching\u2014BrightLocal\u2019s arcade stand, with a vibrant retro 80s&nbsp;feel.<\/p>\n\n\n\n<p>It might have helped that it was also giving away \u00a35,000! (~$6,117).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/brightlocal\/status\/1702716020874436743\n<\/div><\/figure>\n\n\n\n<p>It was also a fun experience, though we couldn\u2019t get the Ahrefs team off&nbsp;it!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">First stop <a href=\"https:\/\/twitter.com\/brightlocal?ref_src=twsrc%5Etfw\">@brightlocal<\/a> <a href=\"https:\/\/twitter.com\/brightonseo?ref_src=twsrc%5Etfw\">@brightonseo<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BrightonSEO?src=hash&amp;ref_src=twsrc%5Etfw\">#BrightonSEO<\/a> <a href=\"https:\/\/t.co\/Ze5PUaaI97\">pic.twitter.com\/Ze5PUaaI97<\/a><\/p>\u2014 Aprajita Kohli CEO Megrisoft (@kohliaprajita) <a href=\"https:\/\/twitter.com\/kohliaprajita\/status\/1702596836886741236?ref_src=twsrc%5Etfw\">September 15,&nbsp;2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Wix also had a great stand with a reaction game embedded into the&nbsp;wall.&nbsp;<\/p>\n\n\n\n<p>When we approached the stand, <a href=\"https:\/\/twitter.com\/crystalontheweb\">Crystal Carter<\/a> thought it would be a good idea to pit me against <a href=\"https:\/\/ahrefs.com\/blog\/author\/joshua-hardwick\/\">Joshua<\/a> to see who could win a much-coveted can of <a href=\"https:\/\/x.com\/ToniNavarroYes\/status\/1702692726750249471?s=20\">Wix SEO beer<\/a>.&nbsp;<\/p>\n\n\n\n<p>With the stakes so high, Joshua\u2019s reflexes became like a bolt of lightning, and he won the can of beer in a single round.<\/p>\n\n\n\n<p>After a busy first day, the team gathered for an evening meal of tempura prawns, oysters, and sauteed samphire at <a href=\"https:\/\/maps.app.goo.gl\/9sFYGcATdoGc5s5D6\">The Salt Room<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image18-7-1.jpg\" alt=\"Ahrefs team sitting around the dinner table at The Salt Room\n\" class=\"wp-image-167524\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image18-7-1.jpg 800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image18-7-1-680x383.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image18-7-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Day two: Eat, sleep, SEO, repeat\" data-section=\"day-two-eat-sleep-seo-repeat\">\n\n\n\n<h2 class=\"wp-block-heading\">Day two: Eat, sleep, SEO, repeat<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"659\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image14-14.jpg\" alt=\"Brighton centre's outside view with sunshine\n\" class=\"wp-image-167525\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image14-14.jpg 1170w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image14-14-680x383.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image14-14-768x433.jpg 768w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\"><\/figure>\n\n\n\n<p>Our coffee stand proved even more valuable on the second day after various after-parties the night before.<\/p>\n\n\n\n<p>It was a big day for our team: Both <a href=\"https:\/\/ahrefs.com\/blog\/author\/andrei-tit\/\">Andrei \u021ai\u021b<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/author\/patrick-stox\/\">Patrick Stox<\/a> were speaking on Friday.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-15.png\" alt=\"Andrei \u021ai\u021b relaxing in a chair at Ahrefs' exhibitor stand\n\" class=\"wp-image-167527\" style=\"width:563px\" width=\"563\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-15.png 1126w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-15-239x425.png 239w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-15-768x1363.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-15-865x1536.png 865w\" sizes=\"(max-width: 1126px) 100vw, 1126px\"><\/figure>\n\n\n\n<p>First up was Andrei. The room was so packed for Andrei\u2019s talk that we struggled to get in and see him ourselves.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-17.jpg\" alt=\"Andrei \u021ai\u021b speaking in front of a crowd at BrightonSEO\n\" class=\"wp-image-167529\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-17.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-17-567x425.jpg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-17-768x576.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-17-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Andrei\u2019s talk focused on 10 quick ways to improve your rankings using Ahrefs, with tips&nbsp;like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Finding unlinked brand mentions using <a href=\"https:\/\/ahrefs.com\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/web-explorer\/\">Web Explorer<\/a>.<\/li>\n\n\n\n<li>Using <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> to find critical issues, and going granular by comparing HTML code and text changes in the URL details panel.<\/li>\n<\/ul>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Check out <a href=\"https:\/\/speakerdeck.com\/andreitit\/10-quick-wins-to-improve-your-rankings-using-ahrefs?slide=8\">Andrei\u2019s slides here<\/a>.<\/div>\n\n\n\n<p>Next up was <a href=\"https:\/\/ahrefs.com\/blog\/author\/patrick-stox\/\">Patrick<\/a>, who flew all the way from Raleigh, North Carolina. If you know anything about <a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">technical SEO<\/a>, then you\u2019ll know who he&nbsp;is.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"878\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-8.jpg\" alt=\"Patrick Stox at the Tech SEO panel\n\" class=\"wp-image-167531\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-8.jpg 1170w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-8-566x425.jpg 566w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-8-768x576.jpg 768w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\"><figcaption class=\"wp-element-caption\">Patrick showing which way his rankings are&nbsp;going.<\/figcaption><\/figure>\n\n\n\n<p>As well as moderating the Tech SEO panel, Patrick presented his recent <a href=\"https:\/\/ahrefs.com\/blog\/hreflang-study\/\">hreflang study<\/a>, which found that 67% of domains using hreflang have hreflang issues.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-16.jpg\" alt=\"Patrick Stox presenting his hreflang study at BrightonSEO\n\" class=\"wp-image-167532\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-16.jpg 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-16-567x425.jpg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-16-768x576.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Check out <a href=\"https:\/\/speakerdeck.com\/patrickstox\/hreflang-study-and-interesting-issues-brighton-seo-2023-patrick-stox\">Patrick\u2019s slides here.<\/a><\/div>\n\n\n\n<p>Here\u2019s a quick sample of my favorite speakers from day&nbsp;two:<\/p>\n\n\n\n\n<table id=\"tablepress-250\" class=\"tablepress tablepress-id-250 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Speaker<\/th><th class=\"column-2\">Topic<\/th><th class=\"column-3\">Description<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/twitter.com\/aleyda\">Aleyda Solis<\/a><\/td><td class=\"column-2\"><a href=\"https:\/\/brightonseo.com\/talks\/embracing-ai-in-seo-how-to-10x-your-seo-leveraging-ai-bots\">Embracing AI in SEO: How to 10X your SEO leveraging AI&nbsp;bots<\/a><\/td><td class=\"column-3\"><a href=\"https:\/\/x.com\/Militsa_Koleva\/status\/1702609619644715507?s=20\">Aleyda<\/a> delivered a masterclass on how to 10X your SEO using AI. It was one of the most valuable talks of the day, in my opinion, providing practical tips on achieving more by using&nbsp;AI.<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.linkedin.com\/in\/ryan-hassel\/\">Ryan Hassel<\/a><\/td><td class=\"column-2\"><a href=\"https:\/\/brightonseo.com\/talks\/from-page-to-profit-mastering-seo-indexation-for-ecommerce-success\">From page to profit: Mastering SEO indexation for e-commerce success<\/a><\/td><td class=\"column-3\"><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7109846155374551040\">Ryan<\/a> dished out some golden nuggets for e-commerce success in his first-ever BrightonSEO talk. It was a well-paced talk with lots of interesting takeaways for those working in the e-commerce space.<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/twitter.com\/bhartzer\">Bill Hartzer<\/a><\/td><td class=\"column-2\"><a href=\"https:\/\/brightonseo.com\/talks\/advanced-link-profile-analysis-in-2023\">Advanced link profile analysis in&nbsp;2023<\/a><\/td><td class=\"column-3\">Despite being an industry veteran, <a href=\"https:\/\/x.com\/clairecarlile\/status\/1702664799107105234?s=20\">Bill<\/a> attended his first-ever BrightonSEO this year and showed us how to properly perform advanced link profile analysis.<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/twitter.com\/michal_suski\">Micha\u0142 Suski<\/a><\/td><td class=\"column-2\"><a href=\"https:\/\/brightonseo.com\/talks\/from-ai-to-authority-why-algenerated-content-isnt-created-equal\">From AI to authority: Why Al-generated content isn\u2019t created equal<\/a><\/td><td class=\"column-3\">Micha\u0142\u2019s talk focused on addressing the major challenges of generative AI: taking control of the output. He showed us how to leverage AI content to enhance topical authority and scale up content.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-250 from cache -->\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Seaside, sun, SEO, and good times. What more do you&nbsp;need?&nbsp;<\/p>\n\n\n\n<p>BrightonSEO is one of my all-time favorite <a href=\"https:\/\/ahrefs.com\/blog\/seo-conferences-roundup\/\">SEO conferences<\/a>. It\u2019s grown a lot since I\u2019ve been in attendance. But it still feels as warm, friendly, and easygoing as the first time I&nbsp;went.<\/p>\n\n\n\n<p>If you haven\u2019t been yet, it\u2019s worth a visit to learn more about SEO, meet the Ahrefs crew, and have some&nbsp;fun.<\/p>\n\n\n\n<p>Want to ask a question about BrightonSEO? Ping me <a href=\"https:\/\/twitter.com\/chris_at_b449\">on X (Twitter).<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re not familiar with BrightonSEO, it\u2019s a search marketing conference created by Kelvin Newman. It\u2019s pretty much the U.K.\u2019s \u201cmust attend\u201d search conference. It\u2019s been running since 2010 and was originally hosted in a room above the Quadrant pub<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[437],"class_list":["post-167491","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dear BrightonSEO, You&#039;ve Come a Long Way, Baby<\/title>\n<meta name=\"description\" content=\"Check out what went down at BrightonSEO, including the workshop, speeches, swag, and heaps of fun the Ahrefs team had.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/brighton-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dear BrightonSEO, You&#039;ve Come a Long Way, Baby\" \/>\n<meta property=\"og:description\" content=\"It&#039;s an iconic conference.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/brighton-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-22T06:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-12T08:45:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-16.jpg\" \/>\n<meta name=\"author\" content=\"Chris Haines\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"It&#039;s an iconic conference.\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_at_b449\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/brighton-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/brighton-seo\\\/\"},\"author\":{\"name\":\"Chris Haines\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/9afb394ccc6e0e19c199d26984a8b0b2\"},\"headline\":\"Dear BrightonSEO, You\u2019ve Come a Long Way,&nbsp;Baby\",\"datePublished\":\"2023-09-22T06:20:00+00:00\",\"dateModified\":\"2023-10-12T08:45:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/brighton-seo\\\/\"},\"wordCount\":1629,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/brighton-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/dear-brightonseo-you8217ve-come-a-long-by-chris-haines-general-seo-3.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/brighton-seo\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/brighton-seo\\\/\",\"name\":\"Dear BrightonSEO, You've Come a Long Way, Baby\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/brighton-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/brighton-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/image2-16.jpg\",\"datePublished\":\"2023-09-22T06:20:00+00:00\",\"dateModified\":\"2023-10-12T08:45:28+00:00\",\"description\":\"Check out what went down at BrightonSEO, including the workshop, speeches, swag, and heaps of fun the Ahrefs team had.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/brighton-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/brighton-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/image2-16.jpg\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/image2-16.jpg\",\"width\":1538,\"height\":1108},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; 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