{"id":166428,"date":"2023-09-11T00:02:46","date_gmt":"2023-09-11T05:02:46","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=166428"},"modified":"2026-03-25T10:30:18","modified_gmt":"2026-03-25T15:30:18","slug":"seo-monitoring","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-monitoring\/","title":{"rendered":"SEO and AI Search Monitoring: 7 Core Things to Track Using Free&nbsp;Tools"},"content":{"rendered":"\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">SEO monitoring is about regularly checking whether your site is performing well in search and catching problems before they cost you traffic. That part hasn\u2019t changed.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">What has changed is that \u201csearch\u201d no longer means just Google. People now ask ChatGPT, Perplexity, Copilot, and Gemini for recommendations. If your brand doesn\u2019t show up in those answers, you\u2019re invisible to a growing chunk of your audience.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In this post, I\u2019ll walk you through what\u2019s worth monitoring, how to do it, and which free tools actually get the job&nbsp;done<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"The free tools you need\" data-section=\"the-free-tools-you-need\">\n\n\n\n<h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold wp-block-heading\">The free tools you&nbsp;need<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Three tools, all free for website owners:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"whitespace-normal break-words pl-2\"><a href=\"https:\/\/search.google.com\/search-console\/about\"><strong>Google Search Console (GSC)<\/strong> <\/a>\u2014 still the most accurate source for organic traffic data, because the data comes straight from Google.<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><a href=\"https:\/\/ahrefs.com\/webmaster-tools\"><strong>Ahrefs Webmaster Tools (AWT)<\/strong><\/a> \u2014 fills&nbsp;the gaps GSC leaves in keyword data, backlinks, and technical audits. No limits on keywords or data history. It also includes Web Analytics, which automatically tracks AI search traffic as a separate channel and shows AI bot activity on your site via a free Cloudflare API integration.<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><a href=\"https:\/\/www.bing.com\/webmasters\"><strong>Bing Webmaster Tools (BWT)<\/strong> <\/a>\u2014 now with AI Performance report. Bing\u2019s index powers Microsoft Copilot, and BWT now has an AI Performance dashboard that shows how often your content gets cited in AI answers. No other major search engine offers this for&nbsp;free.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What to monitor in SEO (and how)\" data-section=\"what-to-monitor-in-seo-and-how\">\n\n\n\n<h2 class=\"wp-block-heading\">What to monitor in SEO (and&nbsp;how)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Here\u2019s what matters:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"whitespace-normal break-words pl-2\">Organic traffic.<\/li>\n<li class=\"whitespace-normal break-words pl-2\">Keyword rankings.<\/li>\n<li class=\"whitespace-normal break-words pl-2\">Backlinks.<\/li>\n<li class=\"whitespace-normal break-words pl-2\">Technical issues.<\/li>\n<li class=\"whitespace-normal break-words pl-2\">AI mentions and citations.<\/li>\n<li>AI search traffic.<\/li>\n<li>AI bot activity.&nbsp;<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Let\u2019s go through each&nbsp;one.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Organic search traffic\" data-section=\"organic-search-traffic\">\n\n\n\n<h3 class=\"wp-block-heading\">Organic search traffic<\/h3>\n<\/div><\/div>\n\n\n\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Organic traffic is the clicks you get from SERPs when you rank for keywords people search. It\u2019s the most high-level SEO metric there is. If this number goes up, things are probably working. If it goes down, something needs attention.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to&nbsp;check&nbsp;<\/h4>\n\n\n\n<p>Use Google Search Console.&nbsp;<\/p>\n\n\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <strong>Search results<\/strong> report (\u201cPerformance\u201d section).&nbsp;<\/li>\n\n\n\n<li>Set a time range and make sure your data is set to <strong>Web.<\/strong>&nbsp;<\/li>\n\n\n\n<li>The <strong>Clicks<\/strong> metric is your organic search traffic.&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"959\" class=\"wp-image-166435\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1-2.jpg\" alt=\"Search results report in Google Search Console\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1-2.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1-2-680x326.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1-2-768x368.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1-2-1536x737.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>You can also see the same traffic data in AWT if you <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/5311821-how-do-i-see-my-google-search-console-performance-in-ahrefs\">link your GSC account<\/a>. The benefit here is that you will be able to see data past GSC\u2019s 16-month limit.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"781\" class=\"wp-image-166436\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-3.png\" alt=\"Google Search Console data in Ahrefs Webmaster Tools\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-3-680x266.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-3-768x300.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-3-1536x600.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Pro Tip<\/div><div class=\"recommendation-content\">\n<p>Some SEOs also track conversions from organic traffic to see which pages have the biggest business impact. If you want to do that for free, Google Analytics, Ahrefs\u2019 Web Analytics, and Matomo all work. But keep in mind: <a href=\"https:\/\/ahrefs.com\/blog\/buyers-journey\/\">the buyer\u2019s journey<\/a> for content is often too complex to attribute to a single article.<\/p>\n\n\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-increase-organic-traffic\/\">12 Fast &amp; Proven Ways to Increase Organic Traffic<\/a><\/li>\n<\/ul>\n<!-- \/wp:post-content -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Keyword rankings\" data-section=\"keyword-rankings\">\n<h2>Keyword rankings<\/h2>\n<\/div><\/div>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">A keyword ranking is the position a page holds on the SERP for a given query. When rankings drop, traffic follows. You also need to know when they go up because that probably means your SEO is working.&nbsp;<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">You don\u2019t need to track every keyword\u2014just the <a href=\"https:\/\/ahrefs.com\/blog\/how-many-seo-keywords\/\">target keywords<\/a> for your most important pages.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">How to&nbsp;check<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">You can use GSC or AWT. Both work, but they\u2019re different.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>GSC limits you to 1,000 keywords (5,000 via API) and 16 months of history. Data is updated daily.<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/webmaster-tools\"> AWT<\/a> has no limits on keywords, backlinks, or history. It also shows you SEO metrics like search volume and Keyword Difficulty alongside your rankings.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>If you\u2019re using Google Search Console, you&nbsp;can:&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>1. Go to the <strong>Search results <\/strong>report and set up a new filter for the exact query you want to check. You will be able to see only one query at a&nbsp;time.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":166437,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1052\" height=\"432\" class=\"wp-image-166437\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-3.png\" alt=\"Adding a filter in Google Search Console\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-3.png 1052w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-3-680x279.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-3-768x315.png 768w\" sizes=\"auto, (max-width: 1052px) 100vw, 1052px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>2. Enable the <strong>Average position<\/strong> metric.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":166439,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1942\" height=\"1410\" class=\"wp-image-166439\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6-3.png\" alt=\"Keyword ranking data in Google Search Console\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6-3.png 1942w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6-3-585x425.png 585w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6-3-768x558.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6-3-1536x1115.png 1536w\" sizes=\"auto, (max-width: 1942px) 100vw, 1942px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>If you\u2019re using Ahrefs Webmaster Tools:&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>1. Go to your <strong>Dashboard<\/strong> and click on the <strong>Organic keywords<\/strong> card.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":166523,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"511\" class=\"wp-image-166523\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-3.png\" alt=\"&quot;Organic keywords&quot; card in Ahrefs Webmaster Tools\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-3-680x174.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-3-768x196.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-3-1536x393.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>2. The tool will take you to <a href=\"https:\/\/ahrefs.com\/site-explorer\"><strong>Site Explorer<\/strong><\/a> where you can see your keyword rankings (\u201cPosition\u201d column), which pages rank (\u201cURL\u201d column), and how fresh the data is (\u201cUpdated\u201d column).&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":166443,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"831\" class=\"wp-image-166443\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-3.png\" alt=\"Organic keywords and their positions in Ahrefs Webmaster Tools\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-3-680x283.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-3-768x319.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-3-1536x639.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>3. To get a list of only your most important keywords, plug them into the <strong>Keyword<\/strong> filter. Make sure to set \u201cis\u201d and \u201cany\u201d&nbsp;modes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":166445,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"439\" class=\"wp-image-166445\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image4-4.png\" alt=\"Setting up a filter in Ahrefs Webmaster Tools\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image4-4.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image4-4-680x149.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image4-4-768x169.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image4-4-1536x337.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">How to Rank Higher on Google (10&nbsp;Steps)<\/a><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Referring domains\" data-section=\"referring-domains\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Referring domains&nbsp;<\/h3>\n<\/div><\/div>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Referring domains are unique websites linking to yours. A growing link profile means growing <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/website-authority\">authority<\/a>, which helps rankings.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">How to&nbsp;check&nbsp;<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Use <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>. You&nbsp;can:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>1. Go to your <strong>Dashboard<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>2. Access the <strong>Backlinks<\/strong> card, which gives you a quick insight into backlinks growth.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>3. Click on the card to get more data (if you need&nbsp;it).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":166446,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1316\" height=\"498\" class=\"wp-image-166446\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-6.png\" alt=\"Referring domains overview in Ahrefs Webmaster Tools\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-6.png 1316w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-6-680x257.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-6-768x291.png 768w\" sizes=\"auto, (max-width: 1316px) 100vw, 1316px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>4. The tool will take you to <a href=\"https:\/\/ahrefs.com\/site-explorer\"><strong>Site Explorer<\/strong><\/a><strong>,<\/strong> where you can see all <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/backlinks\">backlinks<\/a> from the domains, <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/domain-rating\">Domain Rating (DR)<\/a>, and other related data.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":166447,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1018\" class=\"wp-image-166447\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-4.png\" alt=\"Referring domains report in Ahrefs Webmaster Tools\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-4.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-4-680x346.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-4-768x391.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-4-1536x782.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>You should aim to build as many or more links than your competitors to increase your chances for ranking. Read our <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">Link Building for SEO: The Beginner\u2019s Guide<\/a> to learn&nbsp;how.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Technical SEO issues\" data-section=\"technical-seo-issues\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Technical SEO issues&nbsp;<\/h3>\n<\/div><\/div>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">Technical SEO<\/a> issues are problems Google might have with finding, <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/crawlability\">crawling<\/a>, <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/indexability\">indexing<\/a>, or understanding your site. Some are critical (<a href=\"https:\/\/ahrefs.com\/blog\/seo-issues\/\">see these 10 issues<\/a>). Others (like missing alt text) won\u2019t tank your rankings.&nbsp;<\/p>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">How to&nbsp;check&nbsp;<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Use <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> to monitor for serious technical issues, i.e., errors.&nbsp;You can:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>1.&nbsp;Open AWT and go to <strong>Site Audit.<\/strong>&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>2. Click on <strong>Errors<\/strong> in the \u201cIssues distribution\u201d card.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":166449,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1670\" height=\"906\" class=\"wp-image-166449\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-4.png\" alt=\"&quot;Issues distribution&quot; card in Ahrefs' Site Audit\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-4.png 1670w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-4-680x369.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-4-768x417.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-4-1536x833.png 1536w\" sizes=\"auto, (max-width: 1670px) 100vw, 1670px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>3. Go to the issue list, then click on the question mark next to the error and follow the instructions.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":166450,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1073\" class=\"wp-image-166450\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-5.png\" alt=\"All issues report in Ahrefs Webmaster Tools\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-5-680x365.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-5-768x412.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-5-1536x824.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>To keep your site in good technical health, schedule regular crawls in AWT and fix the most pressing issues.&nbsp;<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"AI citations and mentions\" data-section=\"ai-citations-and-mentions\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">AI citations and mentions<\/h3>\n<\/div><\/div>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">AI <a href=\"https:\/\/ahrefs.com\/blog\/llm-citations\/\">citations<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/brand-mentions\/\">mentions<\/a> refer to what AI assistants say about your brand when people ask them questions. Are you among the recommended brands? Is the information accurate? Are competitors showing up instead of&nbsp;you?<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>How to&nbsp;check<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The most straightforward method for monitoring AI mentions is to ask the AI yourself. Go to ChatGPT, Google AI Mode, Google Gemini, Perplexity, and Microsoft Copilot once a month. Ask them questions your customers would ask. This tells you whether you\u2019re among the top recommended brands, what information AI relays about you, and whether that information is actually true.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">That last part matters more than people think. AI can confidently state wrong pricing, discontinued features, or outdated descriptions of your product. If you don\u2019t check, you won\u2019t&nbsp;know.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Here are 20 questions to start with (swap the brackets for your own brand, product, and category):<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">\n<\/p><table id=\"tablepress-530\" class=\"tablepress tablepress-id-530 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Brand awareness<\/th><th class=\"column-2\">Competitive positioning<\/th><th class=\"column-3\">Product and features<\/th><th class=\"column-4\">Use case and recommendations<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">What is [your&nbsp;brand]?<\/td><td class=\"column-2\">What are the best [product category] tools\/products\/services?<\/td><td class=\"column-3\">What features does [your brand] offer?<\/td><td class=\"column-4\">What [product category] should I use if I need [specific use&nbsp;case]?<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">What is [your brand] known&nbsp;for?<\/td><td class=\"column-2\">What are the top alternatives to [competitor]?<\/td><td class=\"column-3\">How much does [your brand] cost?<\/td><td class=\"column-4\">I\u2019m looking for a [product category] that does [specific feature]. What do you recommend?<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Is [your brand] a good choice for [your product category]?<\/td><td class=\"column-2\">How does [your brand] compare to [competitor]?<\/td><td class=\"column-3\">Does [your brand] offer a free&nbsp;plan?<\/td><td class=\"column-4\">What\u2019s the best [product category] for [specific industry]?<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">What do people say about [your&nbsp;brand]?<\/td><td class=\"column-2\">What\u2019s the best [product category] for small businesses?<\/td><td class=\"column-3\">What\u2019s new with [your brand] in [current year]?<\/td><td class=\"column-4\">How do I get started with [product category]?<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">What are the pros and cons of [your&nbsp;brand]?<\/td><td class=\"column-2\">What\u2019s the best [product category] for beginners?<\/td><td class=\"column-3\">What integrations does [your brand] support?<\/td><td class=\"column-4\">What [product category] do experts recommend?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-530 from cache -->\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Save the responses each time. After a few months, you\u2019ll have a log that shows whether your visibility is improving, declining, or&nbsp;flat.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">For Copilot specifically, Bing Webmaster Tools now has an AI Performance dashboard that shows which of your pages get cited and for what prompts. Go to bing.com\/webmasters, click \u201cAI Performance,\u201d and check your Total citations, Grounding queries (the phrases AI used when retrieving your content), and page-level citation data.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-196314\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/2026-03-25_15-55-31-1.png\" alt=\"How to check AI performance Copilot performance in BWT.\" width=\"1652\" height=\"1067\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/2026-03-25_15-55-31-1.png 1652w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/2026-03-25_15-55-31-1-658x425.png 658w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/2026-03-25_15-55-31-1-768x496.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/2026-03-25_15-55-31-1-1536x992.png 1536w\" sizes=\"auto, (max-width: 1652px) 100vw, 1652px\"><\/p>\n<p>To check citations for free, there\u2019s a quicker path. Simply open your site\u2019s data in Site Explorer\u2014your citation data will be right there in the Overview report.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-196310\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/2026-03-25_15-34-34.png\" alt=\"AI citation data for free in Site Explorer \" width=\"1154\" height=\"473\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/2026-03-25_15-34-34.png 1154w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/2026-03-25_15-34-34-680x279.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/2026-03-25_15-34-34-768x315.png 768w\" sizes=\"auto, (max-width: 1154px) 100vw, 1154px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"AI search traffic\" data-section=\"ai-search-traffic\">\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">AI search traffic<\/h3>\n<\/div><\/div>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">AI search traffic is the visits you get when someone clicks through to your site from an AI-generated answer. When ChatGPT, Perplexity, or Copilot cites your page, some users click that link. This is the traffic equivalent of organic clicks, but from&nbsp;AI.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">It\u2019s still a small percentage of total traffic for most sites, but it\u2019s growing fast, and the visitors tend to arrive with higher intent. They\u2019ve already had their basic questions answered by the AI\u2014if they\u2019re clicking through, they\u2019re closer to a decision.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>How to&nbsp;check<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Use <a href=\"https:\/\/ahrefs.com\/web-analytics\">Ahrefs Web Analytics<\/a>. It\u2019s free, privacy-friendly, and automatically breaks out AI search traffic as its own channel. No custom setup needed. You can see visits from ChatGPT, Perplexity, Gemini, Copilot, and others right out of the&nbsp;box.&nbsp;<\/p>\n<ol class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"whitespace-normal break-words pl-2\">Open the dashboard and check traffic sources below the main&nbsp;chart.<\/li>\n<li class=\"whitespace-normal break-words pl-2\">Click the \u201cAI Search\u201d channel for a platform-by-platform breakdown.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-the-ahrefs-web-analytics-dashboard.png\" alt=\"How to check AI search traffic in Web Analytics. \" width=\"2048\" height=\"867\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"AI bot activity\" data-section=\"ai-bot-activity\">\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">AI bot activity<\/h3>\n<\/div><\/div>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">AI bot activity refers to how AI crawlers interact with your site. These are the bots that read your pages, so AI systems can potentially use them in answers. Tracking this tells you which pages AI considers as potential sources\u2014not necessarily what it cites, but what it\u2019s looking at.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">This is useful because it confirms your content is discoverable by AI and gives you ideas for what prompts to monitor.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">For example, if you see heavy bot activity on your comparison page for \u201cbest project management tools,\u201d the prompts worth checking could be \u201cWhat\u2019s the best project management tool for remote teams?\u201d or \u201cHow does [your brand] compare to Asana?\u201d If bots are hitting your pricing page a lot, check what AI says when someone asks, \u201cHow much does [your brand] cost?\u201d<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Not all AI bots do the same thing. There are two main&nbsp;types:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"whitespace-normal break-words pl-2\"><strong>Training bots<\/strong> crawl your site to collect data for building AI models. Examples: GPTBot (OpenAI), Google-Extended (Google\/Gemini), anthropic-ai (Anthropic\/Claude), CCBot (Common Crawl). They don\u2019t send you traffic. They take content for model training.<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><strong>Search\/citation bots<\/strong> fetch your pages in real time when a user asks a question. Examples: ChatGPT-User, OAI-SearchBot (OpenAI), PerplexityBot, ClaudeBot. These are the ones that can actually drive referral traffic back to your site when they cite&nbsp;you.<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">If you see training bot activity on a page, AI models are learning from it. If you see search bot activity, AI assistants are actively pulling that content into live answers.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>How to&nbsp;check<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Use Ahrefs Web Analytics with the Cloudflare integration. If your site uses Cloudflare (free plan works), connect your account in Web Analytics to see AI bot activity\u2014which bots are reading your content, how often, and which pages they focus&nbsp;on.<\/p>\n<div id=\"attachment_196316\" style=\"width: 1143px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-196316\" class=\"size-full wp-image-196316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/2026-03-25_16-08-12.png\" alt=\"Connecting Cloudflare to Ahrefs Web Analytics. \" width=\"1133\" height=\"542\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/2026-03-25_16-08-12.png 1133w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/2026-03-25_16-08-12-680x325.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/2026-03-25_16-08-12-768x367.png 768w\" sizes=\"auto, (max-width: 1133px) 100vw, 1133px\"><p id=\"caption-attachment-196316\" class=\"wp-caption-text\">Setting up the integration\u2014use the option on the right if you have a free Cloudflare plan.<\/p><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-196312\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/2026-03-25_15-49-15.png\" alt=\"How to check AI bot activity in Site Explorer. \" width=\"1766\" height=\"965\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/2026-03-25_15-49-15.png 1766w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/2026-03-25_15-49-15-680x372.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/2026-03-25_15-49-15-768x420.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/2026-03-25_15-49-15-1536x839.png 1536w\" sizes=\"auto, (max-width: 1766px) 100vw, 1766px\"><\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-visibility\/\">The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<h2>Final thoughts&nbsp;<\/h2>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">GSC, AWT, and BWT together cover both traditional SEO and the basics of AI visibility monitoring. That\u2019s a lot of ground for three free&nbsp;tools.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">But there are things only premium tools unlock:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"whitespace-normal break-words pl-2\"><strong>Thorough rank tracking<\/strong>\u2014use <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a> to get ranking data across locations and devices, ranking history, competitor reports, and share of&nbsp;voice.<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><strong>Competitive analysis<\/strong>\u2014with <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, you can see which keywords competitors rank for and how they earn backlinks.<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><strong>Email alerts<\/strong>\u2014<a href=\"https:\/\/ahrefs.com\/alerts\">get notified<\/a> when competitors gain new keywords or backlinks, or when your brand gets mentioned.<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><strong>Advanced AI visibility<\/strong>\u2014full <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a> lets you track custom prompts, monitor citations at scale, and run competitive intelligence on who\u2019s winning the AI visibility race in your&nbsp;space.<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Thanks for reading! Questions or feedback? Find me on <a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz\/\">LinkedIn<\/a>.<\/p>\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>SEO monitoring is about regularly checking whether your site is performing well in search and catching problems before they cost you traffic. That part hasn\u2019t changed. What has changed is that \u201csearch\u201d no longer means just Google. People now ask<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469,335],"tags":[],"coauthors":[412],"class_list":["post-166428","post","type-post","status-publish","format-standard","hentry","category-ai-search","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO and AI Search Monitoring: 7 Core Things to Track Using Free Tools<\/title>\n<meta name=\"description\" content=\"How to track organic traffic, keyword rankings, backlinks, technical issues, and AI search visibility using only free tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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